The pet supplement industry in Latin America is growing rapidly, fueled by a rising pet ownership trend and increasing awareness of pet health. Companies in this sector offer products ranging from vitamins and minerals to probiotics and natural supplements, addressing both nutrition and wellness needs. A surge in e-commerce has allowed these products to reach wider audiences, making them readily accessible. The market is projected to continue expanding as more consumers prioritize pet health and preventive care, with innovative formulations and organic options gaining popularity among pet owners seeking to enhance their furry companions’ lives.


This listing showcases key players in the Latin American pet supplement investment landscape, with a strong concentration of venture capital firms based in Brazil and Colombia. Founded between 2005 and 2020, these investors exhibit varying sizes and deal activity, having collectively engaged in 106 investments in 2024. Their focus is evident, ranging from technology-driven startups to established companies catering to pet wellness. As they navigate this expanding sector, these investors are critical facilitators of growth in the pet supplement market.


Top 18 Pet Supplement Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest has been active in the pet supplement industry, having invested in companies such as VegPet, which focuses on pet nutrition, and S2 Pets, which raised funds for its pet-related products. These investments demonstrate Bossa Invest's commitment to supporting growth in the pet supplement market while also empowering entrepreneurs in the broader startup ecosystem.


2. Kptl

  • Website: kptl.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: inseed-investimentos

KPTL is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With over 15 years of experience, KPTL has made more than 124 investments, focusing on innovative startups across various sectors. Notably, they have invested in Omics Animal Biotechnology, which is involved in animal health and biotechnology, indicating a direct interest in the pet supplement market. Additionally, their investment in Ages Bioactive, which may relate to bioactive compounds that could be relevant for pet health, further supports their involvement in this sector. KPTL provides capital and strategic guidance to help companies grow and succeed, making them a valuable partner for startups in the pet supplement industry.


3. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm founded in 2011, based in Sao Paulo, Brazil, that focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. The firm emphasizes long-term partnerships and aims to foster a vibrant technology ecosystem in the region. Notably, Kaszek has made significant investments in the pet industry, including a Series B investment of $48 million in PetLove in April 2020, which is a leading online pet supply retailer in Brazil. Additionally, they invested in DogHero, a platform connecting pet owners with pet sitters, through a Series B round of $2.4 million in December 2017 and a Seed round in August 2015. These transactions highlight Kaszek's commitment to the pet sector, particularly in companies that enhance pet care and services.


4. Monashees

  • Website: monashees.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 18
  • LinkedIn: monashees-capital

Monashees is a venture capital firm based in Sao Paulo, Brazil, founded in 2005. The firm specializes in investing in technology-based companies across Latin America, providing not only funding but also support in areas such as talent acquisition and fundraising. Monashees has been involved in several notable transactions in the pet industry, including significant investments in PetLove, a leading Brazilian pet platform, where they participated in multiple funding rounds totaling over $150 million. Additionally, they have invested in DogHero, a platform connecting pet owners with caregivers, further showcasing their engagement in the pet sector. These investments highlight Monashees' strategic interest in the growing pet market, particularly in technology-driven solutions for pet care.


5. SP Ventures

  • Website: spventures.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2007
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: sp-ventures

SP Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2007. The firm specializes in investments in technology-driven solutions for the agriculture and food sectors, particularly in Latin America. They support early-stage startups by providing capital and consulting services to help them innovate and grow. Notably, SP Ventures has been involved in several transactions, including Decoy Smart Control, which raised $2 million to develop biological controls for pests affecting farm animals. This investment highlights their engagement in the animal health sector, which is relevant to the pet supplement industry. Other transactions include investments in Imeve, Inprenha, and Promip, focusing on various agricultural innovations, but Decoy Smart Control stands out as particularly relevant to pet health and supplements.


6. Grupo Pegasus


Grupo Pegasus is a private equity firm based in Bogota, Colombia, founded in 2000. The firm develops, manages, and invests in a variety of enterprises across Latin America, offering services in real estate development, retail operations, and technological solutions. Among their investments, Grupo Pegasus has notably invested in Puppis, which raised $7.5 million in Series A funding in January 2022, indicating their engagement in the pet industry. This investment aligns with their strategy of supporting businesses that cater to diverse consumer needs, including those in the pet supplement sector. Additionally, they have been involved in other sectors through investments like Farmacity and The Food Market, showcasing their broad investment approach.


7. Caravela Capital

  • Website: caravela.capital
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: caravelacapital

Caravela Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm focuses on backing entrepreneurs and early-stage companies, providing funding and mentorship to help startups grow and succeed across various industries, particularly in technology and innovation. Among their notable transactions, Caravela Capital invested in S2 Pets, which raised $340,000 in a seed round in January 2022, indicating their engagement in the pet supplement sector. Additionally, they have invested in other startups like OceanDrop, which focuses on nutrition based on algae, and Fazenda Futuro, a plant-based meat producer, showcasing their interest in innovative and sustainable food solutions. This diverse portfolio reflects their commitment to supporting promising startups while also indicating a willingness to explore opportunities in the pet supplement market.


8. Kria

  • Website: kria.vc
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: kria-vc

Kria is an investment platform based in Sao Paulo, Brazil, specializing in equity crowdfunding for startups and small businesses. Founded in 2014, Kria connects individual and institutional investors with high-potential companies seeking capital, thereby democratizing access to the private capital market. Among their notable transactions, they participated in the funding of Pet Anjo, a company focused on pet services, which raised an undisclosed amount in a venture round in April 2016. This involvement highlights Kria's interest in the pet industry, making them a potential player in the pet supplement market as well. While their other transactions, such as those involving Mais Mu and Positiv.a, do not pertain to pet supplements, their past investment in a pet-related company indicates a willingness to engage in this sector.


9. Crp

  • Website: crp.com.br
  • Type: Corporate
  • Headquarters: Porto Alegre, Rio Grande Do Sul, Brazil
  • Founded year: 1981
  • Headcount: 11-50
  • LinkedIn: crp

CRP Companhia de Participações is an investment firm based in Porto Alegre, Rio Grande Do Sul, Brazil, specializing in private equity and venture capital. Founded in 1981, CRP has over 35 years of experience in providing capital and strategic support to small and medium-sized enterprises, as well as larger companies seeking growth. Their portfolio includes a variety of sectors, with notable investments in the pet industry, such as JA Saúde Animal, which raised funds in a private equity round in November 2015, and Carobhouse, which raised $2 million in a Series A round in January 2015 and additional undisclosed amounts later. These transactions highlight CRP's commitment to enhancing governance and management practices within their invested companies, particularly in the pet supplement space.


10. TreeCorp Investimentos


TreeCorp Investimentos is a private equity firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in investing in high-growth companies and works closely with entrepreneurs to enhance business performance and unlock value through strategic investments. Notably, TreeCorp has invested in Zee.Dog, which raised US$18.8 million for expansion in Brazil and the US, including the launch of a new product line 'Zee.Dog Kitchen' that likely includes pet supplements. Additionally, TreeCorp invested in WeVets, a platform that connects pet owners with veterinary services, further indicating their engagement in the pet industry. This combination of investments highlights TreeCorp's commitment to supporting businesses that cater to pet health and wellness.


11. Toro Ventures VC


Toro Ventures VC is a corporate venture capital firm based in Monterrey, Nuevo Leon, Mexico, founded in 2016. The firm specializes in investing in technology startups, particularly those targeting the Latin American markets. They provide seed capital and support to startups while also facilitating investment opportunities for individual investors and family offices. Notably, Toro Ventures has invested in CuidaMiMascota, a startup focused on pet care, and Vitau, which raised $3 million in a seed round. These transactions highlight their interest in the pet industry, making them a potential player in the pet supplement market.


12. Quartz


Quartz is a private equity firm based in Sao Paulo, Brazil, founded in 2020. The firm focuses on venture capital and growth equity investments in high-growth companies across various industries. They emphasize providing capital and strategic support to help businesses scale and navigate challenges, aligning with companies that share their values. Notably, Quartz was involved in the funding of Zee.Dog, which raised US$18.8 million for expansion in Brazil and the US, including the launch of a new product line 'Zee.Dog Kitchen.' This investment highlights Quartz's engagement in the pet industry, particularly in companies that are innovating and expanding their offerings in the pet supplement market. Additionally, they participated in a venture round for Forever Liss, although this company is not directly related to the pet supplement sector.


13. Kinea Investimentos

  • Website: kinea.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2007
  • Headcount: 51-200
  • Number of deals in 2024: 2
  • LinkedIn: kinea-investimentos

Kinea Investimentos is an investment management firm based in Sao Paulo, Brazil, founded in 2007. It operates under the Itaú group and offers a diverse range of investment funds, including private equity, venture capital, and real estate. Kinea caters to both individual and institutional investors, providing tailored investment solutions to help clients achieve their financial goals. Notably, Kinea has made significant investments in the pet care sector, including a R$300 million investment in Cobasi, a leading pet care retailer. This investment, aimed at accelerating store expansion and strengthening digital channels, highlights Kinea's strategic interest in the pet industry, particularly in retail, which is closely linked to pet supplements.


14. Porto Seguro


Porto Seguro is a corporate investor based in Sao Paulo, Brazil, founded in 1945. The company is primarily known for its insurance services, which include life and health insurance, funeral assistance, and home repair services. With a strong focus on customer service, Porto Seguro aims to provide financial security and support to individuals and families. In addition to its core business, Porto Seguro has shown interest in the pet industry by participating in a Series C funding round for PetLove, a prominent Brazilian pet platform. This funding round, announced on August 30, 2021, raised USD 150 million and was led by Riverwood Capital, with Porto Seguro among the notable participants. This investment reflects Porto Seguro's strategic interest in diversifying its portfolio and engaging with the growing pet market, particularly in the context of pet care and related services.


15. Invariantes Fund


Invariantes Fund is a venture capital fund founded in 2015, based in Guatemala, that specializes in investing in early-stage startups across the US and Latin America. The fund provides not only capital but also strategic support, helping startups connect with potential clients and investors. Their focus is primarily on technology-driven companies, particularly in software and hardware sectors. Notably, Invariantes Fund has invested in CuidaMiMascota, a startup that raised funds in a seed round in July 2016, which is directly related to the pet care industry. This investment highlights their interest in the pet sector, making them a potential player in the pet supplement market. Additionally, they have invested in Hamama, which, while not directly related to pets, showcases their active engagement in diverse sectors.


16. Kviv Ventures


Kviv Ventures is a venture capital investment fund based in Sao Paulo, Brazil, founded in 2017. The firm specializes in providing capital and strategic guidance to entrepreneurs, with a focus on supporting innovative companies that aim to create a positive societal impact. Among their notable transactions, Kviv Ventures invested in Pet Anjo, a company that raised funds in April 2016, which is involved in the pet care industry. This investment highlights Kviv Ventures' engagement in the pet sector, alongside their investment in Life Mix in 2017, although the latter is not directly related to pet supplements. Their global investment strategy and past involvement in pet-related ventures suggest a potential interest in the pet supplement market.


17. Igah, Ventures.

  • Website: igahventures.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: ebricks-ventures

Igah Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in seed and early-stage investments in innovative startups across various sectors, including technology, healthcare, and finance. Notably, Igah Ventures has made investments in the pet care industry, including a venture round for 'Pet Care' in April 2015 and multiple funding rounds for 'Dr. JONES', raising $800,000 in June 2021 and $1,076,243 in October 2020. These transactions reflect their commitment to supporting growth and innovation in the pet sector, alongside their broader investment strategy.


18. inQlab

  • Website: inqlab.co
  • Type: Venture Capital
  • Headquarters: Bogota, Bogota, Colombia
  • Founded year: 2013
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: inqlab

InQlab is a venture capital firm based in Bogota, Colombia, founded in 2013. The firm specializes in investing in technology startups with high growth potential across various sectors, including fintech, e-commerce, and healthtech. InQlab aims to foster innovation and economic growth in Latin America by providing strategic support and capital to early-stage businesses. Notably, InQlab has invested in LAIKA, a Colombian pet e-commerce platform, participating in multiple funding rounds: a $5 million Seed round in July 2020, an undisclosed amount in a Pre-Seed round in December 2018, and a $12 million Series A round in June 2021. This consistent investment in LAIKA highlights InQlab's interest in the pet industry, particularly in the context of e-commerce and pet products.



Pet Supplement Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
KptlSao Paulo, Sao Paulo, Brazil11-5020205
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
MonasheesSao Paulo, Sao Paulo, Brazil11-50200518
SP VenturesSao Paulo, Sao Paulo, Brazil1-1020073
Grupo PegasusBogota, Bogota, Colombia11-5020000
Caravela CapitalSao Paulo, Sao Paulo, Brazil11-5020195
KriaSao Paulo, Sao Paulo, Brazil11-5020140
CrpPorto Alegre, Rio Grande Do Sul, Brazil11-5019810
TreeCorp InvestimentosSao Paulo, Sao Paulo, Brazil11-5020120
Toro Ventures VCMonterrey, Nuevo Leon, Mexico1-1020160
QuartzSao Paulo, Sao Paulo, Brazil1-1020200
Kinea InvestimentosSao Paulo, Sao Paulo, Brazil51-20020072
Porto SeguroSao Paulo, Sao Paulo, Brazil10001+19450
Invariantes FundGuatemala1-1020153
Kviv VenturesSao Paulo, Sao Paulo, Brazil1-1020170
Igah, Ventures.Sao Paulo, Sao Paulo, Brazil11-5020112
inQlabBogota, Bogota, Colombia1-1020131


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