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Inven Privacy Policy

This website is operated by SearchCo Oy, and its affiliates (“Inven”, “SearchCo”, “we”, “us”, or “our”) who respect the privacy of visitors to its websites. This Privacy Policy (also “Policy”) governs the manner in which SearchCo collects, uses, maintains and discloses Personal Data collected through, and to any subdomains of this website (“Websites”) or any products and services offered by SearchCo (“Personal Data”). This Policy applies to interactions we have with you via our websites, applications and other products and services including events, where you otherwise contact us and where we otherwise display or link to this Policy (“Services”) or in the course of our receipt of products or services from you or your employer. Please note that some privacy rights and obligations may differ in certain locations based on applicable local data protection laws. We have included supplemental information for certain jurisdictions in this Policy.

Please read this Privacy Policy carefully to understand our policies and practices regarding the Personal Data we maintain and process, and how we will treat such Personal Data. If you do not agree with our policies and practices, you should not use our Services. By accessing or using our Services, you agree to this Privacy Policy. We have provided this Privacy Policy (which may be updated from time to time) to ensure that those who provide Personal Data to us and whose Personal Data we obtain from other sources understand what Personal Data we may collect and hold about them, what we may use it for and how we keep it safe. You may have legal rights to access the Personal Data that we hold about you and to control how we use it which are also explained in this Privacy Policy. We use the Personal Data we collect from you in accordance with this Privacy Policy. Your use of this Website indicates to us that you have read and accept our privacy practices, as outlined in this Privacy Policy. If you have any questions or concerns regarding this Privacy Policy, please contact us at

This Privacy Policy is in addition to any other legally binding agreement between you and SearchCo that may govern your privacy or use of SearchCo products and Services. To the extent any such agreement is in writing and conflicts with this Privacy Policy, the terms of such written agreement will govern. In general, when users visit our Websites and access information, users will remain anonymous. However, for some services provided through our Websites, such as requesting a product trial or subscribing to email updates, we will ask users to register with an online registration form and to share personal identification information.


  • Who we are and how to contact us?
  • What Personal Data we may collect and why?
  • Your rights
  • Sharing your Personal Data with other parties
  • Our website browser cookies
  • How we protect and store your Personal Data?
  • How long do we keep your Personal Data?
  • Compliance with Children's Online Privacy Protection Act
  • International Transfers
  • California Consumer Protection Act ("CCPA")
  • Changes to this Privacy Policy
  • Fees

Who We Are and How to Contact Us?

Who we are:

SearchCo is headquartered in Helsinki, Finland. Among other things, we are a market intelligence and search platform and we operate globally around the world.

How to contact us:

We regularly review our compliance with this Privacy Policy. Questions, comments requests or complaints regarding this Privacy Policy or the Websites are welcomed and should be addressed to

Depending on the jurisdiction in which you live, or in which your data is processed, you are also entitled to make a complaint to a competent authority with responsibility for matters relating to data protection, such as, in the UK, the Information Commissioner’s Office, which you can do by visiting Whilst you are not required to do so, we encourage you to contact us directly to discuss any concerns that you may have and to allow us an opportunity to address these before you contact such an authority.

What Personal Data We May Collect and Why?

SearchCo collects Personal Data that you choose to provide or we receive from other sources. There are several ways in which you may share your Personal Data with us via our Websites, app, online platform or otherwise.

Personal Data that you provide to us

As part of our Services, you may provide certain information to us, such as your contact details, user credentials, and employment information. You may for example fill out an online form to register to use our Services, such as to attend an event, to request a free trial or courtesy newsletter, or to receive research, white papers, product information or reports through our website. In doing so, you may provide your name, email address, mailing address, phone number and other general contact information. You may also provide us with your business card information or other contact information as you conduct business with us or you request information from us.

You may inquire as to the source of any information that we collect. You may also visit our Websites anonymously without disclosing any Personal Data. You can also refuse to provide Personal Data, although it may prevent you from engaging in certain website-related activities.

We use this Personal Data to:

  • respond to your customer service requests, inquiries or questions;
  • operate and provide you with our Services;
  • market products and services to you that we believe may be of interest;
  • where you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc. If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each marketing email or you may contact us via our Websites;
  • manage and administer our business; and
  • review and improve our products and services.

Legal basis for the processing

Legal basis for processing the data you provide us yourself may be either our legitimate interest, performance of a contract or consent you have given. The legal basis is our legitimate interest or performance of contract when we believe the processing is necessary for fulfilling our contractual obligations to you, including providing our Services or improving and maintaining them as well as for billing purposes. 

Your consent is the basis for processing when you have given us permission to use your data for a specific purpose, for example, providing a free trial, courtesy newsletter or research white papers. You have the right to withdraw your consent at any time.

Personal Data that we collect automatically

We may collect information automatically from your device, including information regarding how you use our Services. Where required by law, we will obtain your consent before we place any cookies on your device that are not strictly necessary for the functioning of our websites.

Information we may collect automatically includes your login events (when, how and for how long you log into and use certain Services), IP or MAC address, device make, model and operating system, mobile network information, internet service provider, unique device identification number, advertising ID, browser type and language, geographic location (e.g., country or city level location or time zone) and other technical information. We may collect "click stream" data, which is information about how your device interacts with our Services, such as the pages, screens, functions, applications and products accessed and links clicked.

This information helps us understand users of our Services, such as visitors to our websites, the pages they visited before and after and what content and functions interest them. 

We use this Personal Data to:

  • our analytics purposes, including to enhance our understanding of usage of our Services;
  • improve the quality and relevance to users of our Services, including (with consent as applicable) by showing or offering users relevant Services or content based on their preferences and usage habits;
  • develop or accelerate research, analysis, news and related editorial content and information collection as part of our Services, or to enable others to develop/accelerate such content where permitted;
  • offer you support with and training on our Services and to help resolve any errors or technical issues;
  • to develop and update our Services;
  • customer services, such as evaluating our customers' training needs for our products;
  • satisfy requests from SearchCo’s corporate customers regarding the entitlement to and use of our Services by individual users under their corporate accounts (this information may be offered to clients in an aggregated form and clients may be required by law to request certain information);
  • deliver tailored information on our Services that may be of interest or value to you and to send you marketing and promotional emails with your consent if required by applicable law;
  • occasionally, to identify unauthorized use or unauthorized distribution of our Services related or unrelated to a security issue; and
  • where relevant, to review or update pricing agreed with our customers; and for billing purposes, so that we or others (such as our content providers) can bill for the services provided.

Some of this data is collected by using cookies, weblogs, web beacons and similar tracking technology.

Legal basis for the processing

Legal basis for processing the data collected automatically may be either our legitimate interest, performance of a contract or consent you have given. We have a legitime interest for processing when we process your technical data such as IP address, device make and model, operating system, browser type, and geographic location to understand and analyze how our Services are used, to improve the quality and relevance of our Services, to support you on our Services, to resolve technical issues, to develop and update our Services, to evaluate training needs, to satisfy corporate customer inquiries, to prevent unauthorized use or distribution of our Services, to review or update pricing, and for billing purposes. 

We may have to process your personal data as necessary for the performance of a contract under which we provide our Services to which you are a party, including providing customer support, developing and updating our Services, and for billing purposes related to the services provided.

With your consent, we process your personal data to show or offer you relevant Services or content based on your preferences and usage habits, to send you marketing and promotional emails, and for any other purposes where consent is required by applicable law. You have the right to withdraw your consent at any time.

Personal Data from other sources

Where we work with other businesses, they may collect Personal Data about you which they may share with us. For example, we may have your name and contact details passed on to us by third parties that we work with, such as your employer, or marketing partners that refer you to us so that we can provide you with information on our products or services that may be of interest to you. Your employer may also provide us with Personal Data about you in providing licensing and account information or registering you for events. 

We may also collect and process certain personal data, which has been publicly disclosed by a company or is otherwise available and freely accessible in the public domain. The collection and processing of such personal data is related to data subjects’ public role in a company’s business. The collected data may contain data collected from the public domain, such as public officials, registration offices, company websites, press releases, data syndicators and other source material made available to the public by a company, its representatives or yourself. We may also provide links to external websites, where company-related information is published.

The data collected from above-mentioned sources may contain basic information related to your employment such as name, title, position, company department and country as well as contact information i.e. work phone number and work email address as well as personal email address, if it is publicly available. 

We use this Personal Data to:

  • present the Personal Data in connection with the legal entity, which is connected to the data subject;
  • statistical analyses on companies based only on pseudonymized or anonymized data; and
  • fulfil the obligations based on the law and orders of the authorities.

Legal basis for the processing

We may process a limited amount of personal data based on our legitimate interest to lawfully operate our business and maintain our Services, in accordance with applicable legislation. This processing is confined to individuals who occupy public positions, such as businesspeople, members of the (regulated) professions, and Personal Data that is either publicly accessible or pertinent to the public interest.

According to a statement by the Article 29 Working Party (a former independent advisory body established under the EU’s Data Protection Directive 95/46/EC), it is generally accepted that businesspeople and members of the regulated professions are engaged in activities of public interest.

Our processing, utilization, and preservation of such publicly available data in our records are designed to minimize the impact on privacy. The processing of Personal Data aligns with what data subjects would reasonably anticipate while they hold their public roles within their organizations, and the same information is available and freely accessible by the public in the public domain.

Your Rights

In compliance with certain privacy laws, SearchCo provides specific rights for individuals including the right to:

  • Request information about whether and which Personal Data is processed by us and access your Personal Data that we process, including the right to receive a copy of the Personal Data concerning you;
  • Demand that inaccurate Personal Data is rectified or any incomplete Personal Data concerning you is completed. We will correct any incorrect Personal Data or complete any incomplete Personal Data;
  • Request deletion of your Personal Data. We will delete your Personal Data when there is no longer a valid basis or justified reason for processing, or if the Personal Data have been processed unlawfully. Please note that we cannot delete all your Personal Data if, for example, there are compelling, legally defined or accepted reasons for processing, such as legally mandated retention periods or the need to use the data to establish, exercise, or defend legal claims;
  • Request the restriction of processing of your Personal Data, for instance, if you contest the accuracy of the Personal Data, if the Personal Data have been processed unlawfully but you oppose their deletion, or if another condition under Article 18 of the GDPR is met. Despite the restriction, we may still process your Personal Data for the establishment, exercise, or defense of legal claims;
  • Object to the processing of your Personal Data when the processing is based on a legitimate interest and you have a personal reason related to your particular situation to object to the processing. We will comply with your request unless we have a significant and justified, or if the processing of Personal Data is necessary for the establishment, exercise, or defense of legal claims. Additionally, you always have the right to object to the processing of your personal data for direct marketing purposes;
  • Complain to a supervisory authority if you believe the processing of your Personal Data is in violation of the legislation;
  • Where the Personal Data is not collected directly from you, obtain any available information as to the source of your Personal Data;
  • Know about the existence of automated decision-making, including profiling and meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing and object to decisions being made about you by automated means or for profiling purposes; and
  • Receive your Personal Data in a structured, commonly used, and machine-readable format and transfer the data from one system to another, to the extent that the processing is based on your consent or on a contract between us.

Furthermore, if the processing is based on your consent, you have the right to withdraw your consent at any time. Please be aware that this does not affect the lawfulness of processing based on consent before its withdrawal. You can change your settings and consents on the account management page and from the cookie settings at the bottom of the page.

To exercise your rights, you can make a request by contacting The request must be sufficiently specific to allow us to verify your identity. We will inform you if we are unable to comply with some aspects of your request, for example, to delete any data that we are legally obliged or entitled to keep.

Sharing Your Personal Data with Other Parties

When necessary we may share your Personal Data to companies that are part of SearchCo, service providers including without limitation professional advisers or consultants such as lawyers, bankers, auditors, accountants and insurers providing consultancy, legal, banking, audit, accounting or insurance services, financial institutions providing finance to us, external auditors, product content providers, business partners and any organization that arranges your access to our products or Services (if that is not you), analytics and search engine providers that assist us in the improvement and optimization of our Website (“Authorized Parties”) to the extent needed for provision of our Services. We may also use the Personal Data you have provided to us for advertising. Where allowed by law (including your opt-in consent where required), we use and share Personal Data with third parties so that we may market our Services to you, including through interest-based advertising.

We share Personal Data with Authorized Parties referred to above for purposes consistent with those described in this Policy or as notified to you when your Personal Data is collected. For example, we may share your Personal Data with the organization that arranges your access to our products or Services to fulfill its contractual obligations and to provide our products and Services, support, and training for them. We may share your Personal Data with our service providers and business partners for the purpose of operating our business, honoring a request that you have made through the products or services, delivering, improving and customizing our products or Services, sending marketing and communications related to our business, payment processing, and for other legitimate purposes permitted by applicable law or otherwise with your consent. We may share the contact information you provide when registering for an event and share event attendee lists between our divisions and with our webinar and conference partners, to ensure that your contact information is up to date and to administer, secure, and seek feedback on and promote our events. For a list of our current service providers, content providers and business partners are available upon request.

In addition to the purposes described in this Policy, Personal Data processed by our service providers may be subject to their terms of use and privacy policies, which if applicable, will be provided to you. Please review any applicable service provider’s terms of use and privacy policies to better understand how they manage your Personal Data.

Why might we share your Personal Data within the SearchCo or its potential group of companies?

For our general business, reporting to management, authorizations/approvals from relevant decision makers, and where systems and services are used or provided on a shared basis. Also, as part of our regular reporting activities on company performance, where other SearchCo group companies act as service providers to us, in the context of a business reorganization or group restructuring exercise, for the purpose of dealing with your query or a third party’s query, for system maintenance support and hosting of data. Access to your data within the SearchCo are limited and granted only on a need-to-know basis, depending on job functions and roles, and we will ensure that appropriate security measures and agreements are in place to protect your Personal Data.

Sharing Personal Data to our customers:

The users of our Services as well as our customers may have access to Personal Data in relation to the companies they search for, where such data is available in the Services. All Personal Data that is available to the users and customers of our Services is freely accessible in the public domain, or otherwise available to the public in the same manner and similar format as is provided in our Services. Our customers may export or receive data from the Services. When our customers use this export feature or otherwise receive Personal Data via automated or manual process, they will become data controllers with respect to personal data, in which case the customer’s privacy notice will apply to the data processing they might carry out. In cases where Personal Data is disclosed to our customer, we require the customer to commit to appropriate data processing practices through contractual means.

We may also share your Personal Data with third parties where required by law, where it is necessary to administer the working relationship with you, where we have another legitimate interest in doing so, or where you have provided your consent. For example, we may share your Personal Data with third parties if:

  • we sell or buy any business or assets (including our own), in which case we may disclose your Personal Data to the prospective seller or buyer of such business or assets;
  • we take advice from consultants and professional advisors including legal advisors and auditors;
  • we are under a duty to disclose or share your Personal Data in order to comply with any legal obligation, or in order to enforce or apply our website terms of use and other agreements; or to protect the rights, property, or safety of our customers, ourselves or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
  • we are under a duty to disclose or share your Personal Data in order to comply with any local or regional law or regulation.

From time to time, we ask third parties to carry out certain services for us. These third parties may process your Personal Data on our behalf. We will disclose your Personal Data to these parties so that they can perform those functions. We will enter into a written contract with them requiring them to have in place appropriate security standards to ensure that they protect your Personal Data. “Third parties” includes third party service providers (including contractors and designated agents) and other members of the SearchCo group, including our marketing teams and business partners.

How secure is your Personal Data with third party service providers and other entities of the SearchCo?

All our third-party service providers (including other entities in the SearchCo group) are required to implement and maintain appropriate security measures to protect your Personal Data in line with our policies. We do not allow our third-party service providers to use your Personal Data for their own purposes. We only permit them to process your Personal Data for specified purposes and in accordance with our instructions.

Third Party Websites and Links:

You may find content on our Websites that links to the websites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these websites and are not responsible for the practices employed by websites linked to or from our Websites. In addition, these websites or services, including their content and links, may change from time to time. These websites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Websites, is subject to that website’s own terms and policies. SearchCo is not responsible for the privacy practices of any third party.

Our Website Browser Cookies

Our Websites may use “cookies” to enhance your experience. Your web browser places cookies on your hard drive for record-keeping purposes and sometimes to track information about you. You may choose to set your web browser to refuse cookies, or to be alerted when cookies are being sent. If you do so, note that some parts of our Websites may not function properly.

How We Protect and Store Your Personal Data?

SearchCo applies data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your Personal Data, username, password, transaction information and data stored on our Websites. The security measures we take include:

  • limiting the number of people who have physical access to our database servers;
  • installing and maintaining up to date security system features to minimize the risk of unauthorized access to our systems;
  • only storing your Personal Data on our secure servers, or in other secure locations, including cloud storage; 
  • keeping paper records to a minimum;
  • requiring third parties to respect the security of your data and to treat it in accordance with the law.

Please remember:

  • That you are responsible for keeping your passwords secure. If we have given you (or you have chosen) a password which enables you to access certain parts of our Websites, you are responsible for keeping this password confidential. Please do not to share your passwords with anyone.
  • No data transmission over the Internet can be guaranteed to be completely secure. While we do our best to protect your Personal Data, we cannot always guarantee or warrant the security of any information that you transmit to us. In this regard, please note that you send us Personal Data at your own risk. We will nonetheless use strict procedures and security features (some of which are described above) to try to prevent unauthorized access.

How Long Do We Keep Your Personal Data?

We keep your Personal Data for only as long as we actually need it. This may take into account laws or regulatory requirements which may necessitate the retention of your data, and whether we are or could potentially in the future be in dispute with each other or a third party. When such need or requirements no longer exist, personal data will be deleted. 

Personal data that you provide us:

We will retain the Personal Data you provide us for as long as it serves the purposes for which the information was collected, for example the term of your or your company’s contract with us, and for longer periods of time only if required by law or regulations.

The data we use in direct marketing shall be stored as long as you have not opted out from our mailing list.

Personal Data that we collect automatically:

We retain the data collected automatically from your device for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For analytics, research, content development, and customer service purposes, we retain the data for as long as necessary to achieve these purposes and respond to your needs, taking into account the need for accurate and comprehensive analysis over time. We regularly review the relevance of this data to ensure it is not kept longer than necessary. Data collected for the purpose of satisfying corporate customer needs regarding the use of our Services will be retained for the duration of our contract with the corporate customer, plus an additional period as necessary to comply with legal and regulatory requirements. In cases of unauthorized use or distribution of our Services, the relevant information will be retained for as long as necessary to protect our legal rights and interests, which may extend beyond the typical retention periods for other types of data.

Personal Data from other sources:

The data collected from open and public data of legal entities, which is available in the public domain or has been made available to the public by the legal entities will be stored in the database only as long as and only to the extent that is necessary to provide timely and accurate information on company executives as part of our Service. Personal Data will be deleted once it is no longer needed for these purposes. The need for data retention is considered to be in place for as long as the individual remains in their role within the company, as documented in the original data source. Our data retention periods are aligned with those of the original data sources. We conduct regular automatic and manual updates to our database, ensuring that Personal Data is not kept for an unreasonable period after being deleted from the original source.

For further details please contact us at

Compliance with Children's Online Privacy Protection Act

Protecting the privacy of the very young is especially important. For that reason, we do not collect or maintain information on our Websites from those we actually know are under the age of 13, nor is any part of our Websites targeted to attract anyone under 13. We request that all visitors to our Websites who are under 13 not disclose or provide any personally identifiable data. If we discover that a child under 13 has provided us with personally identifiable data, we will delete that child’s personally identifiable data from our records.

International Transfers

SearchCo is a global company with global systems, and Personal Data collected in one country may be processed in another country, except where prohibited by law. Your Personal Data may be transferred to and stored at a jurisdiction other than your own. For example, our marketing database and associated systems are accessible by authorized SearchCo personnel globally. Where we, or our sub-contractors, use IT systems or software provided by companies based in countries other than the one in which the data was collected, your Personal Data may be stored on the servers of such companies.

We seek to ensure appropriate safeguards are in place in relation to international transfers of Personal Data to provide adequate levels of protection for your Personal Data. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Where we transfer your Personal Data from within the UK or the EEA to a third party outside of the UK or EEA (such as the US) we utilize standard contractual clauses provided by the European Commission.

If any of our data processing activities require your Personal Data to be transferred from inside the UK or the EEA to outside the UK or the EEA, we will only make that transfer if:

  • the country to which the Personal Data is to be transferred ensures an adequate level of protection for Personal Data (as determined by the European Commission and/or the UK Information Commissioner’s Office); or
  • we have put in place appropriate safeguards to protect your Personal Data, such as an appropriate contract with the recipient; and the transfer is necessary for one of the reasons specified in applicable data protection legislation, such as the performance of a contract between us and you; or 
  • you clearly consent to the transfer.

California Consumer Protection Act ("CCPA")

This section applies only to California residents. It describes how we collect, use and share Personal Data of California residents in operating our business, and their rights with respect to that Personal Data. For purposes of this section, “Personal Data” has the meaning given in the California Consumer Privacy Act of 2018 (“CCPA”) but does not include information exempted from the scope of the CCPA.

In particular, California residents may have a right to:

  • access the categories and specific pieces of Personal Data we have collected, the categories of sources from which the Personal Data is collected, the business purpose(s) for collecting the Personal Data, and the categories of third parties with whom we have shared Personal Data;
  • delete Personal Data under certain circumstances; and
  • opt out of the “sale” of Personal Data. We do not sell your Personal Data in the conventional sense. However, like many companies, we use advertising services that try to tailor online ads to your interests based on data collected via cookies and similar technologies about your online activity. This is called interest-based advertising. The CCPA’s statutory definition of the term “sale” is broad and may include interest-based advertising.

You can get more information and opt out of the use of cookies by relaunching our cookie banner and disable cookies as part of a do-not-sell request. You will need to set your preferences from each device and each web browser from which you wish to opt out. This feature uses a cookie to remember your preference, so if you clear all cookies from your browser, you will need to reset your settings.

We will not discriminate against you for exercising any of these rights, in accordance with your rights under the CCPA. To exercise your rights, contact us by emailing To opt out of the use of cookies on our sites for interest-based advertising purposes, follow the instructions above.

We will acknowledge receipt of your request within 10 business days, and provide a substantive response within 45 calendar days, or inform you of the reason and extension period (up to 90 days) in writing.

Under the CCPA, only you or an authorized agent may make a request related to your Personal Data. Note that to respond to your requests to access or delete Personal Data under the CCPA, we must verify your identity. We may do so by requiring you to log into any relevant account with us, provide information relating to your account (which will be compared to information we have, such as profile information), give a declaration as to your identity under penalty of perjury, and/or provide additional information. You may designate an authorized agent to submit your verified consumer request by providing written permission and verifying your identity, or through proof of power of attorney.

In addition, California Civil Code Section 1798.83, also known as “Shine The Light” law, permits California residents to annually request information regarding the disclosure of your Personal Data (if any) to third parties for the third parties’ direct marketing purposes in the preceding calendar year. This Privacy Policy summarizes how we collect, use and share Personal Data, and describes our practices during the 12 months preceding the effective date of this privacy policy. 

Changes to This Privacy Policy

SearchCo has the discretion to update this Privacy Policy at any time. When we do, we will revise the updated date at the top of this page. We encourage you to frequently check this page for any changes to stay informed about how we are helping to protect the Personal Data we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.


In general, you will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances, in accordance with applicable laws.

Cookie settings

We use cookies to personalize content and analyze traffic to our website. You can choose to accept only cookies that are necessary for the website to function or to also allow tracking cookies. For more information, please see our privacy policy