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Afresh

afresh.comLinkedIn
San Francisco, US

Afresh Technologies is a grocery retail technology provider specializing in fresh food supply chain solutions. The company offers AI-powered inventory management and operational efficiency tools to grocery retailers, helping them reduce waste and improve ordering accuracy. Their customers primarily include grocery chains looking to enhance their fresh food departments.

Employees
193
Founded
2017
Ownership
venture capital
Est. revenue
$49.4M

Headcount

193
+14%6 mo
+22%1 yr

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Website visitors

48,120
+14%6 mo
+22%1 yr

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Workforce

Headcount by location

  • United States95%
  • Canada4.7%

Split by department

  • Engineering & R&D55%
  • Sales12%
  • Operations7.7%
  • Founder, Owner & Executive6.2%
  • Other18%

Seniority distribution

  • Less than 5 years71%
  • 5 to 10 years17%
  • 30 years and more5.6%
  • 10 to 20 years4.0%
  • 20 to 30 years1.6%

Funding

$174.0M

Raised to date

DateTypeAmountInvestors
  • 21 Apr 2026Undefined Funding$34.0MGeneration Investment Management, HighSage Ventures, Insight Partners, Just Climate, Portfolia, Spark Capital, VMG Partners
  • 5 Aug 2022Series B$115.0Mbrpx, General Catalyst, HighSage Ventures, Innovation Endeavors, Insight Partners, A.P. Moller - Maersk, S2G Investments, Sonae, VMG Partners

2 earlier rounds, with their terms and sources.

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Investors

InvestorCompanies backedCountry
  • General CatalystGeneral Catalyst is an investment firm that partners with entrepreneurs to drive innovation and growth across various sectors, including technology, healthcare, and finance. They provide venture capital, consulting services, and strategic support to1,265United States
  • Insight PartnersInsight Venture Management, LLC is a venture capital and private equity firm that specializes in investing in high-growth technology, software, and internet businesses. The firm provides capital and operational support to help these companies scale939United States
  • Spark CapitalSpark Capital is a venture capital firm that invests in innovative products and ideas. The company focuses on supporting entrepreneurs and startups by providing capital and strategic guidance to help them succeed in their respective markets. Spark174United States
  • Innovation EndeavorsInnovation Endeavors is a venture capital firm that invests in early-stage technology companies. The firm focuses on supporting technical founders who are addressing significant engineering and science challenges across various industries. By156United States

Revenue

$49.4M
+14%6 mo
+22%1 yr

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EBITDA

24.8M
+14%6 mo
+22%1 yr

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Revenue source: Modeled estimate

Recent news

  • Afresh named an Innovator in IDC's AI-Native Software for Product Sustainability report.
    massmarketretailers.com · 2 Sep 2026
    recognized as
  • Balls Food Stores chooses Afresh for full-store ordering for produce, meat, deli, dairy, bakery.
    perishablenews.com · 9 Jul 2026
    partners with
  • Balls Foods chooses Afresh for production planning and full-store ordering, including non-perishables.
    massmarketretailers.com · 30 Jun 2026
    signs new client
  • Grocery Outlet upgrades its full-store ordering platform.
    supermarketnews.com · 10 Jun 2026
    integrates with

People

How the team has changed month by month — joiners, leavers and where the hiring is going

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