The mail order toy companies industry in nan comprises businesses that deliver toys directly to consumers, often through online platforms. This industry caters to a range of consumers, from parents seeking educational products to collectors of specialty items. With the rise of e-commerce, more companies are embracing digital funnels to reach wider audiences. Trends indicate a growing emphasis on sustainability and safety in toys, as parents increasingly prioritize these factors when making purchases. Innovations in product offerings, including interactive and educational toys, are expected to shape future growth and consumer demand within the industry.

The companies featured here vary in size from small to large corporations, with some like ToysRUs and LEGO Group employing thousands. Headquartered primarily in North America and Europe, these companies have been established since the mid-20th century, catering to different segments of the toy market. Specializations vary widely, from educational toys and collectibles to plush items and classic toys. Their commitment to customer satisfaction and product diversity distinguishes them in a competitive market.

Continue reading to learn more about the top mail order toy companies.

Top 28 Mail Order Toys Companies

1. ToysRUs

• Website: toysrus.com
• Ownership type: Private Equity
• Headquarters: Parsippany-Troy Hills, New Jersey, United States (USA)
• Employee distribution: United States (USA) 54%, Canada 12%, South Africa 4%, Other 30%
• Latest funding: June 2019
• Founded year: 1948
• Headcount: 10001+
• LinkedIn: toysrus1

ToysRUs is a retail company based in Parsippany-Troy Hills, New Jersey, specializing in toys and games. Founded in 1948, the company has built a reputation for providing a wide array of products for children, including action figures, arts and crafts, and outdoor play items. With a workforce of over 13,000 employees, ToysRUs primarily serves families and individuals seeking quality toys. The company has adapted to the changing retail environment by enhancing its online shopping experience, offering various categories for customers to explore. Their website features a broad selection of toys, organized by age and type, making it easy for consumers to find what they need. Despite facing challenges in the retail sector, ToysRUs continues to maintain a significant presence in the toy market, particularly through its online platform.

2. Melissa & Doug

• Website: melissaanddoug.com
• Ownership type: Corporate
• Headquarters: Wilton, Connecticut, United States (USA)
• Employee distribution: United States (USA) 88%, United Kingdom (UK) 6%, China 6%
• Latest funding: $950.0M, October 2023
• Founded year: 1988
• Headcount: 501-1000
• LinkedIn: melissa-%26-doug

Melissa & Doug, LLC is a toy manufacturer based in Wilton, Connecticut, founded in 1988. The company specializes in creating children's toys, including wooden puzzles, arts and crafts, and educational products. They target parents and caregivers who seek quality toys that foster learning and creativity. With a strong emphasis on imaginative play, Melissa & Doug designs and sells its products through its online store and various retail partners. The company has a significant online presence, offering promotions like free shipping on orders over $49, which enhances their mail order capabilities. Recently, they secured $950 million in funding, reflecting their ongoing relevance and potential for growth in the toy industry. Their commitment to sustainability and creating timeless toys further solidifies their position in the market.

3. the LEGO Group

• Website: lego.com
• Ownership type: Private
• Headquarters: Billund, Denmark
• Employee distribution: Denmark 35%, United States (USA) 15%, United Kingdom (UK) 13%, Other 37%
• Founded year: 1932
• Headcount: 10001+
• LinkedIn: lego-group

The LEGO Group, founded in 1932 and headquartered in Billund, Denmark, is a prominent toy manufacturer recognized for its iconic plastic construction toys. The company has evolved over the decades, expanding its product line to include a wide array of LEGO sets, merchandise, and educational products aimed at children and adult enthusiasts alike. LEGO operates primarily as a retailer, selling directly to consumers through its online store, which features an extensive selection of themed sets, exclusive items, and merchandise. The company is also known for its commitment to sustainability and innovation, continually adapting to meet the interests of its customers. With over 19,000 employees globally, LEGO maintains a significant presence in the toy industry, engaging with a broad audience through various themes and collaborations, including popular franchises like Star Wars, Harry Potter, and Marvel.

4. ToyPro.com

• Website: toypro.com
• Ownership type: Private
• Headquarters: Nederweert, Limburg, Netherlands
• Employee distribution: Netherlands 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: toypro

ToyPro.com, founded in 2012 and based in Nederweert, Limburg, Netherlands, is a private online toy retailer that specializes in LEGO® products. The company offers a comprehensive selection of over 25,000 different LEGO® items, including spare parts, minifigures, and complete sets. ToyPro caters to a dedicated customer base of LEGO® enthusiasts, including adult fans who appreciate the intricate designs and building experiences that LEGO® provides. With warehouses located in both the United States and Europe, ToyPro is well-equipped to handle international orders efficiently. The company prides itself on its customer service, aiming to resolve inquiries and issues promptly. Since its inception, ToyPro has shipped over one million orders, reflecting its growing presence in the toy retail industry.

5. Toynk

• Website: toynk.com
• Ownership type: Private
• Headquarters: Gilberts, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2001
• Headcount: 51-200
• LinkedIn: toynk-toys-llc

Toynk, founded in 2001 and based in Gilberts, Illinois, is an online retailer that specializes in a variety of toys, collectibles, and home goods. The company has carved out a niche by offering unique items that appeal to collectors and enthusiasts alike. Their product range includes action figures, puzzles, costumes, and themed merchandise, making them a go-to destination for fans of popular culture. Toynk emphasizes customer satisfaction through initiatives like free shipping on U.S. orders and a rewards program, which encourages repeat business. With a workforce of around 39 employees, Toynk operates entirely within the United States, focusing on delivering quality products and a positive shopping experience.

6. Toymania Brinquedos

• Website: toymania.com.br
• Ownership type: Private
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Employee distribution: Brazil 100%
• Founded year: 2003
• Headcount: 11-50
• LinkedIn: toymania

Toymania Brinquedos, based in São Paulo, Brazil, is a private retail company specializing in toys and children's products. Established in 2003, it has become a notable name in the Brazilian toy market, particularly in the e-commerce segment. The company offers a wide array of products, including dolls, action figures, educational toys, and outdoor equipment, aimed at parents and guardians seeking quality toys that foster play and development in children. Toymania operates an online store, providing convenient access to its extensive product range. The company is known for its commitment to safety and quality, ensuring that all toys meet certification standards. Additionally, it has a strong customer engagement strategy, featuring loyalty programs and promotional campaigns that enhance the shopping experience. Toymania's focus on both children's enjoyment and developmental needs positions it well within the industry.

7. The Entertainer

• Website: thetoyshop.com
• Ownership type: Corporate
• Headquarters: Amersham, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 92%, Pakistan 3%, Egypt 2%, Other 3%
• Latest funding: $100.0M, May 2018
• Founded year: 1981
• Headcount: 1001-5000
• LinkedIn: the-entertainer

The Entertainer (Amersham) Limited is a prominent toy retailer based in Amersham, England, established in 1981. The company specializes in offering a wide array of toys and games aimed primarily at children. With a workforce of over 1,000 employees, The Entertainer operates both physical retail locations and a comprehensive online platform, thetoyshop.com. This dual approach allows them to effectively reach consumers, particularly parents and guardians looking for quality toys. The Entertainer has also received significant funding, amounting to £100 million in 2018, which underscores its growth potential and commitment to expanding its market presence. Their product offerings include well-known brands such as LEGO, Disney, and Marvel, catering to various interests and age groups. The company is dedicated to providing a positive shopping experience, evident in their customer service initiatives and promotional offers.

8. Toy Kingdom (Pty) Ltd

• Website: toykingdom.co.za
• Ownership type: Private
• Headquarters: Cape Town, Western Cape, South Africa
• Employee distribution: South Africa 98%, Philippines 2%
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: toy-kingdom-pty-ltd-

Toy Kingdom (Pty) Ltd, founded in 2007 and based in Cape Town, South Africa, is a retail company focused on toys and children's products. With a workforce of approximately 315 employees, the company has carved out a niche in the toy industry by offering a wide array of products, including action figures, educational toys, and outdoor sports equipment. Their primary customers are parents and guardians seeking quality toys for children. Toy Kingdom operates an online store, which enhances accessibility for customers and supports direct purchases. The company has not reported any funding, indicating it operates independently in the market. Their commitment to quality and customer service positions them as a notable player in the toy retail sector.

9. Rondi

• Website: rondi.com.ar
• Ownership type: Private
• Headquarters: Villa Martelli, Buenos Aires, Argentina
• Employee distribution: Argentina 100%
• Founded year: 1981
• Headcount: 51-200
• LinkedIn: rondi

Rondi, founded in 1981 and based in Villa Martelli, Buenos Aires, Argentina, is a private toy retailer that specializes in children's products. With a workforce of approximately 28 employees, Rondi has carved out a niche in the toy industry by offering a wide range of toys and educational items tailored for different age groups. The company operates an online store, enabling customers to browse and purchase products conveniently from the comfort of their homes. Rondi's product offerings include categories such as toys for infants, outdoor play items, board games, and vehicles, catering primarily to parents and guardians. Their commitment to customer service is evident through features like gift cards and promotional discounts for online purchases. Rondi's focus on e-commerce positions it well within the mail order toy market, making it a relevant player in the industry.

10. Oriental Trading Company, A Berkshire Hathaway Company

• Website: orientaltrading.com
• Ownership type: Private Equity
• Headquarters: Omaha, Nebraska, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Latest funding: November 2012
• Founded year: 1932
• Headcount: 1001-5000
• LinkedIn: oriental-trading-company

Oriental Trading Company, a subsidiary of Berkshire Hathaway, is a retail entity based in Omaha, Nebraska. Founded in 1932, the company has carved out a niche in providing value-priced party supplies, arts and crafts, toys, and school supplies. With a workforce of over 1,000 employees, Oriental Trading serves both individual consumers and organizations, offering a broad selection of products tailored for various events and occasions. Their online platform enhances the shopping experience, allowing customers to easily browse and purchase items for parties, holidays, and educational purposes. The company has built a reputation for affordability and customer satisfaction, emphasizing quick shipping and a commitment to product safety. Oriental Trading also operates under the brands MindWare and Fun365, further expanding its reach in the toy and educational supply sectors.

11. Character Options Limited

• Website: character-online.com
• Ownership type: Private
• Headquarters: Oldham, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 94%, China 6%
• Founded year: 1991
• Headcount: 51-200
• LinkedIn: character-options

Character Options Limited, based in Oldham, England, is a private toy retailer established in 1991. The company specializes in a broad array of toys designed for children of different ages, ensuring that parents can find suitable options for their kids. Their product offerings include action figures, electronic toys, arts and crafts supplies, and outdoor play items, among others. Character Options operates primarily through its online store, providing a seamless shopping experience for consumers. The company collaborates with well-known brands such as Peppa Pig, Doctor Who, and Teenage Mutant Ninja Turtles, which enhances its market presence. With a workforce of around 67 employees, Character Options demonstrates a commitment to customer service, offering support via phone and email. They also provide a money-back guarantee, reinforcing their dedication to customer satisfaction.

12. ToysRUs Canada

• Website: toysrus.ca
• Ownership type: Private
• Headquarters: Vaughan, Ontario, Canada
• Employee distribution: Canada 98%, Other 2%
• Latest funding: Other (Debt), $84.3M, December 2024
• Founded year: 1984
• Headcount: 1001-5000
• LinkedIn: toys%27r%27us-canada

Toys 'R' Us Canada Ltd. is a retail company based in Vaughan, Ontario, specializing in toys and children's products. Founded in 1984, the company has established itself as a key player in the Canadian toy market. It offers a wide array of items, including toys, books, and clothing for children of various age groups. ToysRUs Canada caters primarily to parents and guardians, providing a convenient shopping experience for gifts and educational products. The company operates both physical stores and an online platform, allowing customers to shop in a way that suits their preferences. Recently, ToysRUs Canada secured funding of approximately $84 million, which underscores its active role in the industry and commitment to growth. With a strong focus on customer service, including price matching and free shipping on qualifying orders, ToysRUs Canada continues to be a relevant option for consumers seeking children's products.

13. Fat Brain Toys

• Website: fatbraintoys.com
• Ownership type: Corporate
• Headquarters: Omaha, Nebraska, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: October 2020
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: fat-brain-toys

Fat Brain Toys, based in Omaha, Nebraska, is a toy retailer and manufacturer that specializes in educational and learning toys. Since its inception in 2002, the company has focused on designing and developing innovative toys that foster creativity and learning among children. Their product range includes a variety of toys curated for different age groups, from infants to adults, and they cater to specific interests such as STEM and Montessori education. Fat Brain Toys not only sells toys but also designs and manufactures its own unique products, many of which are exclusive to their brand. The company operates primarily through its online store, providing a convenient shopping experience for parents and educators seeking high-quality toys. Their commitment to customer satisfaction is evident in their offerings, which include personalized gifts and resources for special needs. Fat Brain Toys has built a reputation for quality and creativity in the toy industry, making it a significant player in the educational toy market.

14. Toyworld New Zealand

• Website: toyworld.co.nz
• Ownership type: Family Owned
• Headquarters: Auckland, Auckland, New Zealand
• Employee distribution: New Zealand 78%, Australia 15%, United States (USA) 7%
• Founded year: 1976
• Headcount: 201-500
• LinkedIn: toyworld-new-zealand

Toyworld New Zealand, founded in 1976, is a family-owned retail company based in Auckland, New Zealand. It specializes in toys and children's products, offering a broad selection that includes action figures, dolls, educational toys, and more. The company primarily targets parents and guardians seeking quality products for their children. Toyworld operates an online store, providing a convenient shopping experience for customers across New Zealand and beyond. With a workforce of approximately 201-500 employees, the company has established itself as a significant player in the toy retail sector. Its commitment to quality and customer service has helped it maintain relevance in a competitive market.

15. ROFU Kinderland GmbH

• Website: rofu.de
• Ownership type: Private
• Headquarters: Altenahr, Rhineland-Palatinate, Germany
• Employee distribution: Germany 100%
• Founded year: 1962
• Headcount: 1001-5000
• LinkedIn: rofu-kinderland

ROFU Kinderland GmbH, founded in 1962 and based in Altenahr, Rhineland-Palatinate, Germany, is a private retail company that specializes in toys and children's products. With a workforce of around 93 employees, the company has carved out a niche in the toy market by offering a wide array of toys, games, and educational materials tailored for children of various age groups. ROFU operates an online store that provides a seamless shopping experience for parents and guardians looking for quality toys. The company emphasizes customer engagement through seasonal catalogs, promotional offers, and a user-friendly app for mobile shopping. Their product offerings include popular brands such as LEGO, Playmobil, and Ravensburger, which further solidifies their position in the toy industry. ROFU's commitment to providing a comprehensive selection of toys and their active online presence contribute to their relevance in the mail order toy market.

16. Little Tikes

• Website: littletikes.com
• Ownership type: Private
• Headquarters: Hudson, Ohio, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Founded year: 1969
• Headcount: 1001-5000
• LinkedIn: the-little-tikes-company

Little Tikes, founded in 1969 and based in Hudson, Ohio, is a prominent toy manufacturer known for its high-quality children's toys made from molded plastic. The company offers a wide array of products designed specifically for infants and young children, including active play toys, ride-ons, and pretend play items. Little Tikes has built a reputation for safety and engagement, making it a trusted choice for parents and caregivers. Their online store allows customers to purchase products directly, enhancing convenience and accessibility. With a workforce of over 460 employees, Little Tikes continues to play a significant role in the toy industry, focusing on innovation and customer satisfaction. The company has not reported any recent funding, indicating stability in its operations and market presence.

17. Hape Holding AG

• Website: hape.com
• Ownership type: Venture Capital
• Headquarters: Stansstad, Nidwalden, Switzerland
• Employee distribution: China 36%, United States (USA) 14%, Switzerland 14%, Other 36%
• Latest funding: January 2017
• Founded year: 1986
• Headcount: 1001-5000
• LinkedIn: hape-toys-europe

Hape Holding AG, founded in 1986 and based in Stansstad, Switzerland, is a prominent toy manufacturer known for its commitment to eco-friendly and educational toys for children. The company designs and produces a wide range of products aimed at promoting learning through play, catering to parents and caregivers who seek quality toys that support child development. Hape's offerings include various categories such as baby toys, educational toys, and role play items, all crafted with a focus on sustainability. The company operates primarily as a B2C retailer, utilizing an online platform that allows customers to explore and purchase their products directly. Hape's dedication to creating toys that foster creativity, problem-solving, and social skills reflects its deep involvement in the toy industry, making it a relevant player in the market.

18. schleich

• Website: schleich-s.com
• Ownership type: Private Equity
• Headquarters: Munich, Bavaria, Germany
• Employee distribution: Germany 57%, United States (USA) 15%, France 8%, Other 20%
• Latest funding: July 2019
• Founded year: 1935
• Headcount: 201-500
• LinkedIn: schleich-gmbh

Schleich GmbH, based in Munich, Bavaria, Germany, is a toy manufacturer and retailer known for its high-quality figurines and playsets aimed at children. Founded in 1935, the company has built a reputation for creating products that foster imaginative play and storytelling. Schleich's offerings include a wide range of themes, such as wildlife, farm life, and fantasy worlds, appealing to various interests among children. The company operates an online store, allowing customers to purchase directly from them, which is essential for mail order operations. Schleich also engages with its audience through initiatives like the schleich® rewards club and partnerships with educational organizations, further solidifying its presence in the toy industry.

19. Discovery Toys

• Website: discoverytoys.net
• Ownership type: Private
• Headquarters: Livermore, California, United States (USA)
• Employee distribution: United States (USA) 74%, Canada 26%
• Founded year: 1978
• Headcount: 11-50
• LinkedIn: discovery-toys-llc

Discovery Toys, based in Livermore, California, is an educational toy company that has been dedicated to enhancing children's developmental skills through play since its founding in 1978. The company specializes in high-quality, kid-powered learning products that cater to children from newborns to school-aged kids. Discovery Toys emphasizes the importance of play in learning, offering a range of educational toys, books, and games designed to stimulate curiosity and foster essential skills. Their business model includes direct sales through a network of consultants, allowing for personalized customer interactions and community engagement. Discovery Toys also actively participates in initiatives supporting children with special needs, ensuring their products are suitable for a wide range of developmental challenges. Their commitment to quality and educational value has made them a trusted name in the industry for over four decades.

20. American Girl

• Website: americangirl.com
• Ownership type: Private
• Headquarters: Middleton, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1986
• Headcount: 1001-5000
• LinkedIn: american-girl

American Girl, founded in 1986 and based in Middleton, Wisconsin, is a private company that specializes in the retail and manufacturing of dolls and related products for children. The company offers a range of dolls, including historical characters and customizable options, along with clothing, accessories, and books. American Girl targets children and their parents, focusing on educational and engaging toys that inspire creativity and learning. The company operates both online and through physical store locations, providing a comprehensive shopping experience. Their commitment to storytelling and historical education is reflected in their product offerings, which include dolls that represent various eras and cultures. American Girl has built a strong brand identity and community, fostering a sense of connection among its customers through events and activities related to their products.

21. Luminoso International Private Limited

• Website: luminoso.co.in
• Ownership type: Private
• Headquarters: Mumbai, Maharashtra, India
• Employee distribution: India 100%
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: luminoso-international-private-limited

Luminoso International Private Limited, founded in 2018 and based in Mumbai, Maharashtra, is a private company dedicated to the manufacture and online retail of toys and games for children. The company prides itself on offering a wide range of products, including pull-back toys, friction vehicles, kitchen sets, doll play sets, and more. Luminoso emphasizes the importance of safety and quality in its offerings, ensuring that all toys are non-toxic and durable. Their business model is centered around direct sales to consumers via their online platform, making it convenient for parents to purchase toys that promote learning and development for their children. With a workforce of around 20 employees, Luminoso operates entirely within India, focusing on the local market and aiming to provide affordable yet high-quality toys for children aged 3 and above.

22. Ariro Toys

• Website: arirotoys.com
• Ownership type: Private
• Headquarters: Chennai, Tamil Nadu, India
• Employee distribution: India 100%
• Founded year: 2018
• Headcount: 11-50
• LinkedIn: ariro-woodentoys

Ariro Toys, founded in 2018 and based in Chennai, Tamil Nadu, India, is a private toy retailer that specializes in wooden toys and Montessori educational products aimed at infants and toddlers. With a team of 23 employees, the company focuses on creating products that support child development, catering primarily to parents and caregivers. Ariro's online store allows customers to easily browse and purchase a wide range of products, including toys, puzzles, developmental aids, and Montessori furniture. The company emphasizes safety and quality, with its wooden products certified by the Bureau of Indian Standards. Ariro has gained recognition in the industry, notably winning Shark Tank India Season 1, which has helped to enhance its visibility and credibility in the competitive toy market.

23. FUN.com

• Website: fun.com
• Ownership type: Private
• Headquarters: North Mankato, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1992
• Headcount: 201-500
• LinkedIn: fun-com

FUN.com, based in North Mankato, Minnesota, is a private retail company founded in 1992. It specializes in a wide array of products, prominently featuring costumes, toys, and gifts tailored for various occasions. The company caters to consumers seeking unique items for celebrations, particularly Halloween and birthdays, and boasts an extensive selection of themed merchandise. FUN.com has established itself as a go-to destination for those looking for fun and engaging products, including a variety of toys that appeal to both children and collectors. Their website showcases a broad range of toys, from action figures to plush items, indicating their active involvement in the toy industry. With a workforce of approximately 315 employees, FUN.com continues to serve customers in the United States and beyond, emphasizing quick and secure shipping alongside exceptional customer service.

24. Mastermind Toys

• Website: mastermindtoys.com
• Ownership type: Private Equity
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 100%
• Latest funding: April 2025
• Founded year: 1984
• Headcount: 1001-5000
• LinkedIn: mastermind-toys

Mastermind Toys, founded in 1984 and based in Toronto, Ontario, Canada, is a retail company focused on providing high-quality toys, books, and educational products for children. With a workforce of approximately 408 employees, the company operates both online and through physical stores, offering customers the flexibility to shop in a way that suits them best. Mastermind Toys emphasizes the importance of creativity and learning, curating a selection of products that not only entertain but also foster development in young minds. Their website features a wide array of categories, including arts and crafts, construction toys, dolls, games, and more, appealing to a broad audience. The company has established itself as a trusted source for parents seeking enriching play experiences for their children.

25. Dadi e Mattoncini

• Website: dadiemattoncini.it
• Ownership type: Private
• Headquarters: Misano Adriatico, Emilia-Romagna, Italy
• Employee distribution: Italy 100%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: dadi-e-mattoncini

Dadi e Mattoncini, operating under Giocabene S.r.l., is a retail company based in Misano Adriatico, Italy, that specializes in toys and games. Since its inception in 2017, the company has focused on providing a wide array of products, including well-known brands such as LEGO, board games, and collectibles. With a workforce of 11 to 50 employees, Dadi e Mattoncini serves a broad consumer base, particularly families and hobbyists, through its online store and multiple physical locations across Italy. The company emphasizes a convenient shopping experience, offering promotions, preorders, and a comprehensive catalog that caters to various age groups. Their operational efficiency is highlighted by their commitment to shipping orders within 24 to 48 hours, ensuring customer satisfaction and timely delivery. Dadi e Mattoncini's strategic focus on popular toy categories positions it as a relevant player in the competitive toy market.

26. Kidrobot

• Website: kidrobot.com
• Ownership type: Private
• Headquarters: Broomfield, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: kidrobot

Kidrobot, established in 2002 and based in Broomfield, Colorado, is a private retail company that specializes in designer art toys and collectibles. The company has carved out a niche in the toy industry by offering a wide array of products, including plush figures and unique art toys that cater to collectors and pop culture enthusiasts. Kidrobot's product lineup features iconic brands and characters, such as Hello Kitty and The Simpsons, alongside original creations like the Dunny and Munny figures. Their online store allows consumers to purchase items directly, enhancing accessibility and convenience. Kidrobot has built a reputation for collaborating with various artists, which not only enriches their product offerings but also fosters a community of collectors who appreciate the artistic value of their toys. The company operates entirely within the United States, focusing on a market that values creativity and uniqueness in toy design.

27. Toys R Us UK

• Website: toysrus.co.uk
• Ownership type: Private
• Headquarters: United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 97%, United States (USA) 3%
• Founded year: 1985
• Headcount: 10001+
• LinkedIn: toys-r-us-uk

Toys R Us UK is a retail company that specializes in toys and games, catering primarily to families and children. Founded in 1985, the company has established itself as a recognizable name in the toy industry. It operates both online and through physical store locations across the UK, providing a convenient shopping experience for customers. The company offers a wide range of products, including popular brands and unique toys, aimed at enhancing children's playtime. Toys R Us UK also engages with its audience through various marketing channels, including social media and email newsletters, to keep customers informed about new products and store openings. Despite facing challenges in the retail sector, the company continues to adapt its strategy to remain relevant in the market.

28. Mighty Ape

• Website: mightyape.co.nz
• Ownership type: Corporate
• Headquarters: Auckland, Auckland, New Zealand
• Employee distribution: New Zealand 98%, Other 2%
• Latest funding: $89.8M, December 2020
• Founded year: 2008
• Headcount: 201-500
• LinkedIn: mighty-ape-limited

Mighty Ape is an e-commerce retailer based in Auckland, New Zealand, founded in 2008. The company specializes in a wide array of products, including electronics, games, books, and notably, toys. With a workforce of approximately 126 employees, Mighty Ape has established itself as a significant player in the online retail market. They are known for their efficient service, offering next-day delivery and a membership program that provides various benefits to enhance customer satisfaction. The company has also received substantial funding, amounting to nearly 90 million NZD, which underscores its growth potential and market relevance. Mighty Ape's focus on toys is evident through their dedicated product categories, making them a noteworthy participant in the toy retail industry.

Mail Order Toys Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
ToysRUs	Parsippany-Troy Hills, New Jersey, United States (USA)	10001+	1948	Private Equity
Melissa & Doug	Wilton, Connecticut, United States (USA)	501-1000	1988	Corporate
the LEGO Group	Billund, Denmark	10001+	1932	Private
ToyPro.com	Nederweert, Limburg, Netherlands	11-50	2012	Private
Toynk	Gilberts, Illinois, United States (USA)	51-200	2001	Private
Toymania Brinquedos	Sao Paulo, Sao Paulo, Brazil	11-50	2003	Private
The Entertainer	Amersham, England, United Kingdom (UK)	1001-5000	1981	Corporate
Toy Kingdom (Pty) Ltd	Cape Town, Western Cape, South Africa	201-500	2007	Private
Rondi	Villa Martelli, Buenos Aires, Argentina	51-200	1981	Private
Oriental Trading Company, A Berkshire Hathaway Company	Omaha, Nebraska, United States (USA)	1001-5000	1932	Private Equity
Character Options Limited	Oldham, England, United Kingdom (UK)	51-200	1991	Private
ToysRUs Canada	Vaughan, Ontario, Canada	1001-5000	1984	Private
Fat Brain Toys	Omaha, Nebraska, United States (USA)	51-200	2002	Corporate
Toyworld New Zealand	Auckland, Auckland, New Zealand	201-500	1976	Family Owned
ROFU Kinderland GmbH	Altenahr, Rhineland-Palatinate, Germany	1001-5000	1962	Private
Little Tikes	Hudson, Ohio, United States (USA)	1001-5000	1969	Private
Hape Holding AG	Stansstad, Nidwalden, Switzerland	1001-5000	1986	Venture Capital
schleich	Munich, Bavaria, Germany	201-500	1935	Private Equity
Discovery Toys	Livermore, California, United States (USA)	11-50	1978	Private
American Girl	Middleton, Wisconsin, United States (USA)	1001-5000	1986	Private
Luminoso International Private Limited	Mumbai, Maharashtra, India	51-200	2018	Private
Ariro Toys	Chennai, Tamil Nadu, India	11-50	2018	Private
FUN.com	North Mankato, Minnesota, United States (USA)	201-500	1992	Private
Mastermind Toys	Toronto, Ontario, Canada	1001-5000	1984	Private Equity
Dadi e Mattoncini	Misano Adriatico, Emilia-Romagna, Italy	11-50	2017	Private
Kidrobot	Broomfield, Colorado, United States (USA)	51-200	2002	Private
Toys R Us UK	United Kingdom (UK)	10001+	1985	Private
Mighty Ape	Auckland, Auckland, New Zealand	201-500	2008	Corporate

Want to Find More Mail Order Toys Companies?

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• Detailed Ownership: Who owns the company? Is it a public or private company? What is the ownership structure?
• Contact data: Who are the founders and CEO's? What are their emails and phone numbers?
• Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!