The CrossFit equipment industry is characterized by companies that produce specialized gear designed to facilitate high-intensity workouts. From barbells and kettlebells to conditioning tools, these firms cater to gyms and individual athletes seeking robust solutions for their training needs. Trends indicate a growing emphasis on innovation and quality, as fitness enthusiasts increasingly prioritize versatile and high-performance products. The rise of virtual training and home fitness has further accelerated demand, bringing new companies into the market and prompting established players to diversify their offerings. This competitive and dynamic sector continues to shape the future of fitness equipment.

Across various backgrounds, the companies listed here range from small startups to larger, well-established entities, all operating primarily out of the United States and Europe. Most have been founded in the last two decades, recognizing a push toward functional fitness and CrossFit methodologies. While many focus on specific niches or innovative product lines, all contribute valuable solutions that meet the needs of both novices and seasoned athletes. Their efforts underscore the ever-expanding interest in enhanced strength and fitness performance as the industry evolves.

Top 28 CrossFit Equipment Companies

1. Rogue Fitness

• Website: roguefitness.com
• Ownership type: Private
• Headquarters: Columbus, Ohio, United States (USA)
• Employee distribution: United States (USA) 96%, Finland 2%, Other 2%
• Founded year: 2006
• Headcount: 1001-5000
• LinkedIn: rogue-fitness

Rogue Fitness, based in Columbus, Ohio, is a private fitness equipment manufacturer and retailer that specializes in producing a wide array of gym equipment. Founded in 2006, the company has grown to employ between 1,001 and 5,000 people. Rogue Fitness caters to a variety of customers, including individual consumers, businesses, and organizations within the fitness industry. Their product offerings include barbells, plates, conditioning tools, and a comprehensive selection of CrossFit-specific equipment. Rogue Fitness operates a robust online store, allowing customers to purchase directly from them. The company is also known for its involvement in the CrossFit community, hosting events and competitions that highlight their products and engage with athletes. This active participation in the fitness culture solidifies their position as a relevant player in the CrossFit equipment market.

2. TRX Training

• Website: trxtraining.com
• Ownership type: Private Equity
• Headquarters: Delray Beach, Florida, United States (USA)
• Employee distribution: United States (USA) 51%, Canada 4%, United Kingdom (UK) 4%, Other 41%
• Latest funding: January 2019
• Founded year: 2005
• Headcount: 51-200
• LinkedIn: trx-training

TRX Training, founded in 2005 and based in Delray Beach, Florida, is a fitness equipment manufacturer and training service provider. The company is known for its innovative suspension training systems, resistance bands, and weights, which cater to fitness enthusiasts and professionals alike. TRX has established itself as a key player in the functional training sector, providing tools that help users improve strength, flexibility, and overall fitness. Their product range includes the popular TRX Suspension Trainer, which utilizes bodyweight exercises to enhance strength and conditioning. In addition to equipment, TRX offers a subscription-based app that features a variety of workout programs, catering to different fitness levels and goals. The company has a significant presence in the fitness community, with a focus on education and professional development through various training courses. With a workforce of around 569 employees, TRX continues to influence the fitness industry with its commitment to quality and innovation.

3. Body-Solid, Inc.

• Website: bodysolid.com
• Ownership type: Private
• Headquarters: Forest Park, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1988
• Headcount: 51-200
• LinkedIn: body-solid-inc-

Body-Solid, Inc. is a private fitness equipment manufacturer based in Forest Park, Illinois, established in 1988. The company specializes in producing a wide array of fitness products, including gym systems, free weights, cardio machines, and various accessories. Body-Solid serves a broad customer base, including fitness enthusiasts, gyms, and personal trainers, who depend on their robust and effective equipment. The company is committed to quality and innovation, regularly introducing new products to meet the evolving demands of the fitness market. Their recent offerings include kettlebells and plyo boxes, which are particularly relevant for functional training and CrossFit. Body-Solid's focus on durability and performance makes them a notable player in the fitness equipment sector.

4. American Barbell

• Website: americanbarbell.com
• Ownership type: Private
• Headquarters: Las Vegas, Nevada, United States (USA)
• Employee distribution: United States (USA) 91%, Canada 9%
• Founded year: 1978
• Headcount: 51-200
• LinkedIn: american-barbell

American Barbell, based in Las Vegas, Nevada, has been a significant player in the fitness equipment industry since its founding in 1978. The company designs, manufactures, and retails high-quality strength and conditioning equipment, catering to a wide audience that includes fitness enthusiasts, gym owners, and organizations. Their product offerings range from barbells and dumbbells to kettlebells and various gym accessories. American Barbell operates primarily through online sales, ensuring accessibility to their durable fitness solutions. The company prides itself on rigorous testing of its equipment to meet safety standards, and it maintains complete control over its production process, which allows for high-quality assurance. They have collaborated with notable organizations, including the NFL and the US Military, showcasing their credibility and expertise in the fitness sector.

5. Fringe Sport

• Website: fringesport.com
• Ownership type: Private
• Headquarters: Austin, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2010
• Headcount: 1-10
• LinkedIn: fringesport

Fringe Sport, founded in 2010 and based in Austin, Texas, is a private fitness equipment retailer that specializes in a wide array of products tailored for weightlifting, bodyweight training, and conditioning. With a small team of around 17 employees, the company operates primarily through its online store, catering to both fitness enthusiasts and gym owners. Fringe Sport has established itself as a go-to source for durable and effective equipment, emphasizing the importance of quality in enhancing the training experience. Their offerings include essential CrossFit equipment such as bumper plates, barbells, squat racks, kettlebells, and various conditioning tools. The company actively engages with the fitness community, providing resources and guidance for building home gyms and optimizing workout routines. Their commitment to customer satisfaction is evident in their generous return policy, which allows for returns within 30 days for any reason and up to 365 days for unopened products. This customer-centric approach, combined with their focus on functional fitness, positions Fringe Sport as a relevant player in the CrossFit equipment market.

6. RPM Training Co.

• Website: rpmtraining.com
• Ownership type: Private Equity
• Headquarters: Campbell, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series A, July 2021
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: rpm-fitness

RPM Training Co., founded in 2012 and based in Campbell, California, is a private equity-backed retailer of fitness equipment and apparel. The company offers a range of high-performance products, including jump ropes, barbells, and training apparel, catering to fitness enthusiasts and athletes. RPM Training Co. has carved out a niche in the fitness industry by focusing on quality and performance, particularly with their jump ropes, which are known for their innovative design and assembly process. The company operates primarily through an online platform, providing direct access to their products and ensuring a seamless shopping experience for customers. Their commitment to quality is reflected in their American-made offerings, appealing to consumers who value domestic production. RPM Training Co. has not reported any recent funding, indicating a stable operational status since its last funding round in July 2021.

7. Gymstick International Ltd

• Website: gymstick.com
• Ownership type: Private
• Headquarters: Lahti, Päijät-Häme, Finland
• Employee distribution: Finland 100%
• Founded year: 2003
• Headcount: 11-50
• LinkedIn: gymstick-international-ltd

Gymstick International Ltd, based in Lahti, Finland, is a manufacturer and retailer of fitness equipment established in 2003. The company specializes in a broad array of products, including cardio machines, strength training equipment, and various fitness accessories. With a catalog boasting over 650 unique items, Gymstick caters to both individual consumers and commercial fitness facilities. Their offerings include essential tools for home workouts and professional-grade equipment, making them a versatile player in the fitness industry. Gymstick's commitment to quality and innovation is evident in their product lines, which are designed to meet the needs of fitness enthusiasts and athletes alike. The company operates solely in Finland, with no reported external funding, indicating a self-sustained growth model.

8. Keiser Corporation

• Website: keiser.com
• Ownership type: Private
• Headquarters: Fresno, California, United States (USA)
• Employee distribution: United States (USA) 82%, Saudi Arabia 5%, Spain 5%, Other 9%
• Founded year: 1976
• Headcount: 201-500
• LinkedIn: keiser-international

Keiser Corporation, founded in 1976 and based in Fresno, California, is a private manufacturer and retailer of fitness equipment. The company is known for its high-quality strength and cardio machines, catering to various sectors including health clubs, medical facilities, and sports organizations. Keiser's innovative approach to fitness equipment design emphasizes performance and user experience, making their products suitable for both commercial and home use. They offer a range of equipment, including resistance machines and cardio devices, and have developed a reputation for engineering excellence. Keiser also provides educational resources and training for users, enhancing the overall value of their offerings. Their commitment to manufacturing in the USA and maintaining high standards of quality reflects their dedication to the fitness industry.

9. PowerBlock Inc.

• Website: powerblock.com
• Ownership type: Private
• Headquarters: Burnsville, Minnesota, United States (USA)
• Employee distribution: United States (USA) 80%, Indonesia 20%
• Founded year: 1993
• Headcount: 11-50
• LinkedIn: powerblock-inc-

PowerBlock Inc., founded in 1993 and based in Burnsville, Minnesota, specializes in the design and manufacture of adjustable dumbbells and home gym equipment. The company caters to fitness enthusiasts who prioritize effective and space-saving solutions for their workout routines. PowerBlock's product line includes a range of adjustable dumbbells, kettlebells, and gym accessories, all aimed at enhancing home fitness experiences. Their adjustable dumbbells are particularly notable for being utilized in professional training facilities across various sports leagues, which underscores their commitment to quality and performance. With a workforce of around 25 employees, PowerBlock remains a focused player in the fitness equipment market, serving a niche yet dedicated customer base.

10. RAGE Fitness

• Website: ragefitness.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 50%, India 50%
• Founded year: 2006
• Headcount: 51-200
• LinkedIn: rage-fitness-supply

RAGE Fitness, based in Denver, Colorado, is a private fitness equipment retailer founded in 2006. The company employs between 51 to 200 individuals and operates primarily through its online store, which allows customers to access a wide range of fitness products conveniently. RAGE Fitness offers an extensive selection of equipment, including barbells, dumbbells, kettlebells, benches, plyo boxes, and various conditioning accessories. Their innovative product, The Ex Kit, is designed as a portable gym solution, catering to fitness enthusiasts who value convenience and versatility in their workouts. RAGE Fitness has established itself as a player in the fitness equipment market, focusing on quality and functionality to meet the needs of its customers. The company has not reported any funding, indicating a self-sustained growth model.

11. Valor Fitness

• Website: valorfitness.com
• Ownership type: Private
• Headquarters: Pinellas Park, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: valor-fitness

Valor Fitness, founded in 2006 and based in Pinellas Park, Florida, is a private fitness equipment retailer. The company specializes in providing a wide array of gym equipment suitable for both home and commercial use. Their offerings include strength training gear, weights, and various fitness accessories. Valor Fitness caters to fitness enthusiasts and gym owners, supplying them with essential tools to meet their fitness objectives. The company is actively involved in the fitness industry, focusing on equipment that supports functional training and cross-training, which are integral to CrossFit. Their commitment to quality and customer service is evident through their extensive product range and support options.

12. Factory Fitness

• Website: fitnessfactory.com
• Ownership type: Private
• Headquarters: South Lyon, Michigan, United States (USA)
• Employee distribution: Sweden 80%, Spain 20%
• Founded year: 1988
• Headcount: 11-50
• LinkedIn: factory-fitness

Factory Fitness, based in South Lyon, Michigan, has been a player in the fitness equipment industry since its founding in 1988. The company specializes in retailing a wide array of fitness equipment, catering to both individual consumers and businesses. Their offerings include home gyms, free weights, cardio machines, and commercial gym equipment. Factory Fitness operates primarily through its online store, providing customers with the convenience of direct purchasing. The company has established a presence in the fitness market by offering products that support various workout styles, including cross-training, which is integral to CrossFit. Their product catalog features essential equipment such as power racks, Olympic bars, and plyometric boxes, which are popular among CrossFit practitioners. Despite not having reported any recent funding, Factory Fitness continues to serve a significant customer base, reflecting its ongoing relevance in the fitness equipment sector.

13. Fitness Superstore

• Website: fitness-superstore.co.uk
• Ownership type: Private
• Headquarters: Northampton, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Founded year: 1994
• Headcount: 51-200
• LinkedIn: bodypowers-sports-plc---fitness-superstore

Fitness Superstore, established in 1994 and based in Northampton, UK, is a private retail company specializing in fitness equipment. With a workforce of around 42 employees, the company operates both online and through physical showrooms across the UK. They offer an extensive selection of fitness products, including treadmills, exercise bikes, weights, and functional fitness equipment like battle ropes and plyo boxes, which are essential for CrossFit training. Their commitment to customer service is evident through their knowledgeable staff and the ability to try equipment in-store. Fitness Superstore has built a reputation for providing quality products at competitive prices, supported by a significant distribution center that houses a vast inventory of fitness equipment. They cater to both individual consumers and businesses, including gyms, making them a notable player in the fitness equipment industry.

14. M-F Athletic Company & Perform Better

• Website: performbetter.com
• Ownership type: Private
• Headquarters: West Warwick, Rhode Island, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1960
• Headcount: 51-200
• LinkedIn: m-f-athletic-company-%26-perform-better

M-F Athletic Company & Perform Better, founded in 1960 and based in West Warwick, Rhode Island, is a private fitness equipment retailer and training service provider. The company focuses on providing a wide array of products designed to improve athletic performance and facilitate rehabilitation. Their clientele includes athletes, fitness enthusiasts, gyms, and educational institutions. Perform Better is not just a retailer; they also offer educational resources through training seminars and facility design services, which help clients achieve their fitness objectives. Their commitment to quality and customer service is evident in their knowledgeable staff and fast shipping practices, ensuring that clients receive the right equipment promptly. The company has established itself as a reliable source for functional sports performance training equipment, making it a significant player in the fitness industry.

15. Strength Shop

• Website: strengthshop.com
• Ownership type: Private
• Headquarters: Berlin, Berlin, Germany
• Employee distribution: Germany 57%, United Kingdom (UK) 43%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: strength-shop

Strength Shop, founded in 2009 and based in Berlin, Germany, is a private retail company that specializes in fitness and strength training equipment. With a dedicated team of around 23 employees, the company has carved out a niche for itself by providing a wide array of products tailored for fitness enthusiasts and athletes. Their online store allows customers to easily access and purchase equipment, enhancing the training experience for users. Strength Shop has a notable presence in both Germany and the United Kingdom, indicating a strong market reach in Europe. The company is committed to supporting the fitness community, particularly those engaged in strength training and CrossFit, by offering quality equipment that meets the demands of serious athletes.

16. Power Systems

• Website: power-systems.com
• Ownership type: Corporate
• Headquarters: Knoxville, Tennessee, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: January 2025
• Founded year: 1986
• Headcount: 51-200
• LinkedIn: power-systems-inc.

Power Systems, founded in 1986 and based in Knoxville, Tennessee, is a fitness equipment supplier that serves health clubs, schools, communities, and home gym enthusiasts. With a workforce of around 114 employees, the company has established itself as a reliable source for high-quality fitness equipment tailored to various training needs. Their extensive catalog includes products for functional training, strength training, and recovery, making them a versatile player in the fitness industry. Power Systems is committed to providing expert service and support, ensuring that customers have access to the tools necessary for effective workouts. They also engage in educational initiatives and offer resources for facility design and equipment maintenance, further enhancing their role in the fitness community.

17. Gym and Fitness

• Website: gymandfitness.com.au
• Ownership type: Corporate
• Headquarters: Prospect, South Australia, Australia
• Employee distribution: Australia 40%, India 22%, Pakistan 7%, Other 32%
• Latest funding: July 2014
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: gymandfitness-com-au

Gym and Fitness, established in 2002 and based in Prospect, South Australia, is a fitness equipment retailer that specializes in a comprehensive range of gym and fitness products. The company caters to both individual consumers and businesses, offering solutions for home gyms and commercial fitness facilities. Their product lineup includes strength training equipment, cardio machines, and recovery tools, which are essential for various fitness regimens, including CrossFit. With a strong emphasis on quality and customer service, Gym and Fitness operates an online store alongside physical showrooms, enhancing the customer experience. The company has built a reputation for responsiveness, providing customer support seven days a week and offering a 14-day return policy on select brands. Their commitment to empowering customers to lead healthier lives is evident in their extensive product offerings and community engagement.

18. Gorilla Sports

• Website: gorillasports.de
• Ownership type: Private
• Headquarters: Geisenheim, Hesse, Germany
• Employee distribution: Germany 35%, Serbia 16%, Australia 16%, Other 32%
• Founded year: 2005
• Headcount: 51-200
• LinkedIn: gorilla-sports-germany

Gorilla Sports, founded in 2005 and based in Geisenheim, Hesse, Germany, is a private fitness equipment retailer. The company specializes in a comprehensive range of products aimed at fitness enthusiasts, including equipment for strength training, cardio, functional training, yoga, and wellness. With a workforce of approximately 38 employees, Gorilla Sports has established itself as a reliable source for quality fitness gear. They offer an online shopping experience that includes features such as free shipping and a 30-day return policy, enhancing customer convenience. The company is committed to providing stable products at fair prices, catering to a broad audience from beginners to seasoned athletes. Their focus on customer satisfaction and product quality positions them well within the fitness industry, making them a notable player in the market.

19. Concept2, Inc.

• Website: concept2.com
• Ownership type: Private
• Headquarters: Morristown, Vermont, United States (USA)
• Employee distribution: United States (USA) 76%, Italy 8%, Brazil 2%, Other 14%
• Founded year: 1976
• Headcount: 51-200
• LinkedIn: concept2-inc-

Concept2, Inc., founded in 1976 and based in Morristown, Vermont, specializes in the manufacturing and retail of fitness equipment. The company is well-known for its high-quality rowing machines, ski machines, and exercise bikes, which cater to both individual consumers and commercial fitness facilities. Concept2 has built a reputation for precision and consistency, particularly with their RowErg, which is widely regarded as the standard for training and competition. Their products are utilized by athletes at all levels, from casual users to Olympians, highlighting their effectiveness in enhancing fitness performance. Concept2 also fosters a strong community through events and challenges, encouraging users to connect and share their fitness journeys. Their commitment to innovation is evident in their continuous development of new products and features, such as the ErgData app, which enhances user experience and engagement. The company operates without external funding, relying on its established market presence and customer loyalty to drive growth.

20. Fitwinkel

• Website: fitwinkel.nl
• Ownership type: Private
• Headquarters: Hengelo, Overijssel, Netherlands
• Employee distribution: Netherlands 100%
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: fitwinkel

Fitwinkel, established in 2000 and based in Hengelo, Overijssel, Netherlands, is a private retail company specializing in fitness equipment and accessories. With a workforce of around 60 employees, Fitwinkel operates multiple physical stores across the Netherlands, including locations in Almere, Arnhem, Helmond, Oosterwolde, and Zoetermeer. The company provides a comprehensive range of products tailored for both consumers and businesses, including treadmills, strength training equipment, and nutritional supplements. Fitwinkel emphasizes personal customer service, offering expert advice to help clients select the right equipment for their fitness goals. Their commitment to quality products and customer support positions them as a notable player in the fitness equipment market, catering to a variety of fitness needs.

21. Ruster Fitness

• Website: rusterfitness.com
• Ownership type: Private
• Headquarters: Philippines
• Employee distribution: Spain 100%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: ruster-fitness

Ruster Fitness is a private fitness equipment retailer established in 2017, with a focus on providing high-quality products for cross-training and strength training. The company operates primarily in Spain, catering to both individual consumers and businesses. Ruster Fitness offers a comprehensive range of equipment, including Olympic bars, kettlebells, wall balls, and various gym accessories. Their commitment to innovation and quality is evident in their product design, which adheres to official standards, ensuring that users have a reliable and effective training experience. Ruster Fitness aims to enhance the fitness journey for both enthusiasts and professionals, making it a notable player in the fitness equipment market.

22. Fitness Depot

• Website: fitnessdepot.ca
• Ownership type: Private
• Headquarters: Cornwall, Ontario, Canada
• Employee distribution: Canada 84%, Pakistan 16%
• Founded year: 1993
• Headcount: 201-500
• LinkedIn: fitness-depot

Fitness Depot, founded in 1993 and based in Cornwall, Ontario, Canada, is a private retail company that specializes in fitness equipment and accessories. With a workforce of approximately 201-500 employees, the company caters to both individual consumers and commercial clients. Their extensive product range includes cardio machines, strength training equipment, and accessories for various fitness activities, including yoga and boxing. Notably, Fitness Depot offers a wide selection of cross-training equipment, such as power racks, kettlebells, and plyometric boxes, which are integral to CrossFit training. The company operates through an online store and physical locations, ensuring accessibility for customers across Canada. Fitness Depot has established itself as a relevant player in the fitness equipment market, focusing on meeting the needs of fitness enthusiasts and businesses alike.

23. Gym Gear

• Website: gymgear.com
• Ownership type: Private
• Headquarters: Preston, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 68%, United States (USA) 32%
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: gym-gear

Gym Gear, founded in 2005 and based in Preston, England, is a private fitness equipment supplier catering to both commercial and home gym markets. With a workforce of around 19 employees, the company specializes in providing high-quality gym machines and equipment. Their extensive product range includes cardio machines, strength training equipment, weights, and functional training tools. Gym Gear serves a variety of clients, from gym owners and fitness studios to individual consumers, ensuring that they meet the diverse needs of the fitness community. The company prides itself on its commitment to durability and performance, aiming to enhance fitness environments through reliable equipment and design services. They also offer gym design consultations and servicing, further solidifying their role in the fitness industry.

24. Fitlife

• Website: fitlife.ro
• Ownership type: Private
• Headquarters: Cluj-Napoca, Cluj, Romania
• Employee distribution: United Kingdom (UK) 33%, Lebanon 33%, Indonesia 33%
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: fitlife-ro

Fitlife, established in 2007 and based in Cluj-Napoca, Romania, is a private retail company that specializes in fitness equipment and accessories. With a workforce of approximately 89 employees, Fitlife serves a variety of customers, including fitness enthusiasts and businesses such as gyms and rehabilitation centers. Their product range includes equipment for strength training, cardio, aerobic exercises, and medical recovery. Notably, Fitlife offers a selection of functional training equipment, which includes items like kettlebells and plyometric boxes that are often used in CrossFit training. This positions them as a relevant player in the fitness equipment market, although their offerings extend beyond the specific needs of CrossFit practitioners.

25. SPRI Fitness

• Website: spri.com
• Ownership type: Corporate
• Headquarters: Louisville, Colorado, United States (USA)
• Latest funding: March 2008
• Founded year: 1983
• Headcount: 11-50
• LinkedIn: spri-products

SPRI Fitness, founded in 1983 and based in Louisville, Colorado, specializes in fitness and exercise equipment. The company caters to both individual consumers and fitness professionals, providing a wide array of products designed for resistance training, stability, mobility, and athletic training. SPRI operates primarily through its online store, making it easy for customers to access high-quality exercise tools. Their offerings include popular items like the Xertube resistance bands and various weighted equipment, which are particularly relevant for functional training. SPRI has established itself as a reliable source for fitness equipment, focusing on innovation and quality to meet the evolving needs of fitness enthusiasts and professionals alike.

26. Iron Edge

• Website: ironedge.com.au
• Ownership type: Private
• Headquarters: Prahran, Victoria, Australia
• Employee distribution: Australia 100%
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: iron-edge-australia

Iron Edge, based in Prahran, Victoria, Australia, is a private fitness equipment retailer founded in 2002. The company employs between 11 to 50 staff members and operates primarily through an online store, providing a wide array of gym and fitness products. Their offerings include weightlifting and cardio equipment, catering to fitness enthusiasts, gyms, and organizations seeking quality fitness solutions. Iron Edge has built a reputation for supplying essential equipment for strength training and conditioning, which are crucial for CrossFit training. They also engage in educational initiatives, offering resources and guides to help customers make informed purchasing decisions. The company has not reported any funding, indicating a self-sustained business model.

27. Assotech electronics Pvt Ltd

• Website: fitness-world.in
• Ownership type: Private
• Headquarters: Noida, Uttar Pradesh, India
• Employee distribution: India 100%
• Founded year: 1993
• Headcount: 51-200
• LinkedIn: assotech-electronics-pvt-ltd

Assotech Electronics Pvt Ltd, based in Noida, Uttar Pradesh, India, operates as Fitness World, a retailer specializing in fitness equipment. Founded in 1993, the company has established a significant presence in the fitness industry, catering to both individual consumers and businesses. Fitness World offers a wide array of gym and home fitness products, including treadmills, bikes, rowing machines, and various fitness accessories. Their commitment to quality is evident in their product offerings, which are designed to support a range of fitness goals. The company also provides gym setup services and has a network of over 110 dealers across India, showcasing its operational reach. With a strong online platform, customers can conveniently browse and purchase equipment directly from their website, enhancing accessibility to their products.

28. Flaman Fitness

• Website: flamanfitness.com
• Ownership type: Private
• Headquarters: Nisku, Alberta, Canada
• Employee distribution: Canada 100%
• Founded year: 1990
• Headcount: 51-200
• LinkedIn: flaman-fitness-ca

Flaman Fitness, founded in 1990 and based in Nisku, Alberta, Canada, is a private retailer specializing in fitness equipment. The company operates both online and through physical locations across Canada, catering to both consumer and commercial fitness needs. Their product range includes cardio machines, strength training equipment, and various accessories, making them a comprehensive source for fitness solutions. Flaman Fitness is committed to helping customers build home gyms and meet commercial fitness requirements. They have established partnerships with several well-known brands, ensuring a variety of options for their clientele. The company has maintained a steady presence in the fitness industry for over three decades, adapting to changing market demands and consumer preferences.

CrossFit Equipment Insights: Key Companies

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