The sports betting industry is a dynamic field where companies provide platforms for users to wager on various sporting events. These platforms can include online sportsbooks, betting exchanges, and mobile applications that facilitate betting activity around the clock. Growth is driven by technology, user engagement, and an increasing acceptance of online gambling regulations across regions. Trends indicate a robust expansion of virtual and esports betting, reflecting changing consumer interests. Innovative features, such as live betting and cryptocurrency support, are transforming how betting is done, providing new avenues for engagement and increasing market potential.

This list showcases 27 prominent sports betting companies, ranging in size from hundreds to thousands of employees. Founded between 1946 and 2018, these companies are strategically located across various regions, including Europe, Africa, and North America. Each specializes in unique offerings, such as sports betting, casino games, and live betting platforms. Their diverse origins reflect global market trends and consumer preferences, underscoring their relevance in an increasingly competitive arena.

Read on to discover the top sports betting companies.

Top 27 Sports Betting Companies

1. Pinnacle

• Website: pinnacle.com
• Ownership type: Corporate
• Headquarters: Willemstad, North Brabant, Netherlands
• Employee distribution: Canada 44%, Malta 32%, Curaçao 10%, Other 13%
• Latest funding: November 2011
• Founded year: 1998
• Headcount: 501-1000
• LinkedIn: pinnacle-sports

Pinnacle is an online sportsbook based in Willemstad, North Brabant, Netherlands, founded in 1998. The company specializes in offering sports and esports betting services to consumers worldwide. With a workforce of approximately 480 employees, Pinnacle operates in over 100 countries, providing a platform for individuals to place bets on a variety of sporting events. The company is licensed in Curaçao, which allows it to engage in regulated betting activities. Pinnacle has a strong focus on customer experience and competitive odds, which has helped it maintain a loyal customer base. The company has not reported any recent funding, indicating a stable operational model since its inception.

2. Bet9ja

• Website: bet9ja.com
• Ownership type: Private
• Headquarters: Ikeja, Lagos, Nigeria
• Employee distribution: Nigeria 99%
• Founded year: 2012
• Headcount: 1001-5000
• LinkedIn: kc-gamings-network

Bet9ja, founded in 2012 and headquartered in Ikeja, Lagos, Nigeria, operates as an online bookmaker. The company specializes in sports betting, casino games, and virtual betting services, primarily catering to individual consumers in Nigeria. With a workforce of nearly 2,700 employees, Bet9ja has established itself as a key player in the Nigerian betting industry. The platform is designed to provide a secure environment for users to place bets on major sporting events, including popular leagues like the English Premier League and the Champions League. Bet9ja also offers a variety of casino games and virtual betting options, ensuring a comprehensive gaming experience. The company emphasizes responsible gaming and has implemented measures to promote safe betting practices among its users. Bet9ja's commitment to reliable payment methods and guaranteed payouts further solidifies its reputation in the market.

3. Betfair

• Website: betfair.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: Romania 32%, United Kingdom (UK) 29%, Brazil 13%, Other 27%
• Latest funding: November 2023
• Founded year: 1999
• Headcount: 501-1000
• LinkedIn: betfair

Betfair, founded in 1999 and headquartered in London, England, operates as an online betting platform that provides a variety of gambling services. The company is particularly recognized for its betting exchange, which allows users to place bets against one another, creating a competitive environment that often results in better odds for bettors. In addition to sports betting, Betfair also offers services for horse racing and casino games, catering to a broad audience of individual consumers. The platform is designed to facilitate seamless transactions and interactions within the betting market, enhancing user experience. With a workforce of approximately 813 employees, Betfair has a significant presence in the online gambling industry, supported by a community that engages in discussions and shares insights on various betting topics. The company is licensed and regulated by the Gambling Commission in Great Britain and the Malta Gaming Authority, ensuring compliance with industry standards and promoting responsible gambling practices.

4. Sbobet

• Website: sbobet.com
• Ownership type: Private
• Headquarters: Philippines
• Employee distribution: Philippines 73%, Thailand 18%, Indonesia 9%
• Founded year: 2004
• Headcount: 1001-5000
• LinkedIn: sbobet

Sbobet is an online bookmaker based in the Philippines, founded in 2004. The company specializes in Asian Handicap sports betting and live casino games, providing a platform that is accessible 24/7 on both web and mobile devices. With a workforce of approximately 264 employees, Sbobet operates primarily in the Philippines, Thailand, and Indonesia. The company offers a wide range of betting options across various sports, including football, basketball, tennis, and more, with over 1500 sports events available weekly. Sbobet has received accolades such as the EGR's Asian Operator of the Year for two consecutive years, highlighting its strong presence in the Asian market. The platform supports multiple payment methods and emphasizes responsible gambling, ensuring a secure and enjoyable experience for its users.

5. OpenBet

• Website: openbet.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: Greece 38%, United Kingdom (UK) 20%, India 12%, Other 29%
• Latest funding: $800.0M, September 2021
• Founded year: 1996
• Headcount: 1001-5000
• LinkedIn: openbet

OpenBet, founded in 1996 and headquartered in London, is a corporate entity specializing in sports betting technology. The company offers a modular suite of technology, content, and services tailored for sports betting operators, lotteries, and casinos. With a workforce of over 1,100 employees distributed across various countries, including Greece, the UK, and India, OpenBet operates on a global scale. They have established partnerships with more than 200 major brands in the sports betting industry, showcasing their extensive reach and influence. OpenBet's technology is designed to enhance betting experiences while ensuring compliance with regulatory standards. The company has also made significant strides in player protection and responsible gaming through its acquisition of Neccton, which provides advanced compliance solutions. In 2021, OpenBet secured substantial funding, amounting to $800 million, further solidifying its position in the market. Their performance metrics are impressive, with capabilities to handle over 100,000 peak bets per minute and a 100% uptime during key sporting events, underscoring their reliability as a technology partner.

6. BetVictor

• Website: betvictor.com
• Ownership type: Private
• Headquarters: Gibraltar
• Founded year: 1946
• Headcount: 501-1000
• LinkedIn: betvictor

BetVictor, operating under BV Gaming Limited, is an online gambling platform based in Gibraltar. Founded in 1946, the company has built a reputation for providing sports betting and casino services to consumers. BetVictor offers a variety of betting options, with a strong emphasis on football and horse racing, catering to a wide audience of bettors. The platform is known for its promotional offers, including free bets and bonuses, which are designed to enhance user engagement and attract new customers. BetVictor is licensed and regulated in multiple jurisdictions, including Great Britain and Ireland, ensuring compliance with local gambling laws. The company employs around 606 individuals, reflecting its operational scale within the industry.

7. Unibet

• Website: unibet.com
• Ownership type: Private
• Headquarters: Valletta, Malta
• Employee distribution: France 29%, Australia 17%, Belgium 12%, Other 42%
• Founded year: 1997
• Headcount: 1001-5000
• LinkedIn: unibet-group-plc-utp-

Unibet, based in Valletta, Malta, is an online gambling platform that has been operational since 1997. The company provides a wide array of betting services, prominently featuring sports betting alongside casino games, live casino options, bingo, and poker. Unibet caters to individual consumers looking for entertainment and the opportunity to win through regulated online gambling activities. The company has a significant employee presence across various countries, including France, Australia, and Belgium, which reflects its international reach. Unibet's commitment to responsible gaming and community engagement further underscores its role in the industry. While there has been no recent funding reported, the company has maintained a stable operational status, continuing to adapt to market changes and consumer preferences.

8. NairaBET

• Website: nairabet.com
• Ownership type: Private
• Headquarters: Lekki, Lagos, Nigeria
• Employee distribution: Nigeria 100%
• Founded year: 2008
• Headcount: 1001-5000
• LinkedIn: nairabet

NairaBET is a private sports betting company based in Lekki, Lagos, Nigeria, founded in 2008. The company provides a platform for sports enthusiasts to engage in betting on a variety of sports events, including popular options like football, basketball, and esports. NairaBET has established itself as a key player in the Nigerian market, catering to a growing audience interested in sports betting as a form of entertainment and potential profit. With a workforce of approximately 250 employees, the company operates entirely within Nigeria, reflecting its commitment to the local market. NairaBET's offerings include live betting, casino games, and virtual sports, showcasing its adaptability to the evolving preferences of bettors. The absence of reported funding suggests a self-sustaining business model, allowing NairaBET to focus on enhancing its services and expanding its reach within the competitive landscape of sports betting.

9. SugarHouse Casino

• Website: sugarhousecasino.com
• Ownership type: Private
• Headquarters: Philadelphia, Pennsylvania, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2010
• Headcount: 1001-5000
• LinkedIn: sugar-house-casino

SugarHouse Casino, founded in 2010 and located in Philadelphia, Pennsylvania, is a private entity that operates primarily in the online gaming sector. The company is known for its BetRivers Sportsbook, which provides a user-friendly platform for sports betting. This platform offers features such as live sports betting, online promotions, and a loyalty rewards program aimed at enhancing the betting experience for users. SugarHouse Casino has established itself as a significant player in the sports betting industry, particularly in states where online wagering is permitted. The company employs between 1,001 and 5,000 individuals, indicating a substantial operational scale. As of now, there is no reported funding activity, suggesting that the company has been self-sustaining since its inception.

10. BetKing

• Website: betking.com
• Ownership type: Private
• Headquarters: Lagos, Lagos, Nigeria
• Employee distribution: Nigeria 90%, Ghana 3%, Kenya 3%, Other 3%
• Founded year: 2018
• Headcount: 201-500
• LinkedIn: bet-king

BetKing, founded in 2018 and headquartered in Lagos, Nigeria, is a private sports betting platform that provides a variety of betting options, including sports betting, live betting, and virtual games. The company primarily serves sports enthusiasts and gamblers, offering competitive odds and a reliable platform for placing bets. With a workforce of approximately 370 employees, BetKing has a significant presence in Nigeria, with a small percentage of its workforce in Ghana, Kenya, and the United States. The company has developed a unique business model that allows individuals to become agents, thereby enhancing its market penetration and customer engagement. BetKing is committed to responsible gaming and has implemented various initiatives to promote safe betting practices. The platform is designed to cater to the needs of its users, providing them with a seamless betting experience.

11. The Stars Group

• Website: starsgroup.com
• Ownership type: Corporate
• Headquarters: United Kingdom (UK)
• Employee distribution: Bulgaria 38%, United Kingdom (UK) 13%, Canada 13%, Other 37%
• Latest funding: $6.0B, October 2019
• Founded year: 2001
• Headcount: 1001-5000
• LinkedIn: starsgroup

The Stars Group Inc. is a prominent gaming and online gambling company based in the United Kingdom. Founded in 2001, it operates multiple brands, including PokerStars, PokerStars Sports, and BetEasy. The company specializes in various online gambling products, such as poker, casino games, and sports betting. The Stars Group has made significant strides in the sports betting sector, particularly with its PokerStars Sports brand, which offers a comprehensive range of betting options across numerous sports. The company is committed to providing engaging online gambling experiences while ensuring player safety and responsible gaming practices. With a workforce of around 749 employees and operations across several jurisdictions, The Stars Group continues to be a relevant player in the online gambling industry.

12. Betika

• Website: betika.com
• Ownership type: Private
• Headquarters: Nairobi, Nairobi, Kenya
• Employee distribution: Kenya 64%, South Africa 6%, Ethiopia 5%, Other 25%
• Founded year: 2016
• Headcount: 201-500
• LinkedIn: betika-com

Betika is an online sports betting platform based in Nairobi, Kenya, founded in 2016. The company operates primarily in Kenya, Ghana, Nigeria, and the Democratic Republic of Congo, providing a range of betting options that include live betting, virtual betting, and casino games. Betika aims to offer an engaging experience for users looking to place bets and participate in various jackpots. With a workforce of approximately 336 employees, the company has made significant strides in the sports betting industry, focusing on user experience and accessibility. Betika is licensed by the Betting Control and Licensing Board of Kenya, ensuring compliance with local regulations. The platform is designed to cater to a growing demographic interested in sports betting, making it a relevant player in the market.

13. Sportingbet

• Website: sportingbet.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Latest funding: March 2013
• Founded year: 1998
• Headcount: 501-1000
• LinkedIn: sportingbet

Sportingbet is an online gambling platform based in London, England, that has been operational since 1998. The company specializes in sports betting, poker, and casino games, providing a digital environment for users to engage in various gambling activities. Sportingbet offers a wide array of betting options, with up to 30,000 bets available daily across more than 90 sports. This extensive offering positions them as a significant player in the online betting industry. The company operates under the regulatory framework of the Malta Gaming Authority, ensuring compliance with industry standards. Sportingbet is owned by ElectraWorks Europe Limited and is part of the larger Entain group, which enhances its market presence and operational capabilities.

14. Caliente Interactive

• Website: caliente.mx
• Ownership type: Private
• Headquarters: Tijuana, Baja California, Mexico
• Employee distribution: Mexico 96%, United States (USA) 2%, Other 2%
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: caliente-interactive

Caliente Interactive, operating through its platform Caliente.mx, is an online betting company based in Tijuana, Baja California, Mexico. Founded in 2014, the company has quickly become a key player in the Mexican gambling sector, offering a wide range of sports betting options alongside casino games. Users can place bets on various sports, including football, basketball, and baseball, with features like live betting and streaming enhancing the user experience. The platform also provides a selection of casino games, including slots and live dealer options, catering to a broad audience. Caliente Interactive emphasizes customer satisfaction and responsible gaming, ensuring a secure and enjoyable betting environment. The company operates under a license from the Mexican government, which adds a layer of credibility to its operations. With a workforce of around 461 employees, Caliente is committed to maintaining high standards in service and technology, aiming to provide an engaging and rewarding experience for its users.

15. M88 Mansion

• Website: m88.com
• Ownership type: Private
• Headquarters: Makati, Metro Manila, Philippines
• Employee distribution: Philippines 92%, Spain 8%
• Founded year: 2008
• Headcount: 1001-5000
• LinkedIn: m88-mansion

M88 Mansion, operated by Mountain Breeze Limited, is an online gambling platform based in Makati, Metro Manila, Philippines. Founded in 2008, the company specializes in cryptocurrency gaming and sports betting. M88 Mansion offers a wide array of gaming options, including casino games, live dealer experiences, and a comprehensive sportsbook. The platform is designed to cater to individual consumers seeking secure and entertaining gaming experiences. M88 Mansion prioritizes transparency and customer support, ensuring a reliable environment for online gambling. The company accepts over 50 cryptocurrencies, facilitating quick and secure transactions for its users. With a commitment to responsible gambling, M88 Mansion aims to provide a trustworthy and enjoyable gaming experience.

16. Betfair Australia

• Website: betfair.com.au
• Ownership type: Private
• Headquarters: Melbourne, Victoria, Australia
• Employee distribution: Australia 100%
• Founded year: 2006
• Headcount: 51-200
• LinkedIn: betfair-australia

Betfair Australia, officially known as Betfair Pty Limited, is an online betting platform based in Melbourne, Victoria. Founded in 2006, the company specializes in providing a range of gambling services, with a strong emphasis on sports betting and horse racing. Betfair operates under the regulations of the Northern Territory Government of Australia, ensuring compliance with local laws. The platform is particularly noted for its exchange betting model, which allows users to place bets against one another, offering potentially better odds compared to traditional bookmakers. Betfair Australia also invests in technology, providing various mobile and automated betting applications to enhance the user experience. The company primarily serves individual gamblers looking for innovative and reliable betting solutions, making it a notable entity in the Australian sports betting market.

17. Supabets Gaming Group (PTY) Ltd

• Website: supabets.co.za
• Ownership type: Private
• Headquarters: Sandton, Gauteng, South Africa
• Employee distribution: South Africa 92%, Ghana 6%, Other 2%
• Founded year: 2008
• Headcount: 1001-5000
• LinkedIn: supabets-gaming-group-pty-ltd

Supabets Gaming Group (PTY) Ltd, founded in 2008 and based in Sandton, Gauteng, South Africa, operates as an online betting platform. The company specializes in various gambling services, with a strong emphasis on sports betting and instant games. It serves individual consumers who are interested in both entertainment and the potential for financial gain through regulated betting options. Supabets has a significant workforce, with around 810 employees, primarily located in South Africa, and a smaller presence in Ghana. The company is regulated by the Mpumalanga Economic Regulator, ensuring compliance with local gambling laws. Supabets provides a user-friendly interface and a variety of betting options, including live in-play betting and promotions, making it a competitive option in the South African betting market.

18. The New York Racing Association

• Website: nyra.com
• Ownership type: Private
• Headquarters: Queens, New York, United States (USA)
• Employee distribution: United States (USA) 99%
• Founded year: 1955
• Headcount: 1001-5000
• LinkedIn: the-new-york-racing-association

The New York Racing Association (NYRA) is a private organization based in Queens, New York, founded in 1955. It operates several prominent racetracks, including Belmont Park, Aqueduct Racetrack, and Saratoga Race Course. NYRA is dedicated to promoting horse racing and providing a comprehensive betting experience for its customers. Through its online platform, NYRA Bets, the organization allows users to wager on over 300 tracks worldwide, making it a significant player in the online sports betting market. NYRA not only hosts live racing events but also offers various resources for bettors, including expert picks, handicapping tools, and promotional bonuses. The company emphasizes responsible wagering and provides support for those facing gambling issues, reflecting its commitment to customer welfare.

19. Matchbook Betting Exchange

• Website: matchbook.com
• Ownership type: Private
• Headquarters: Guernsey and Alderney
• Employee distribution: United Kingdom (UK) 70%, Ireland 30%
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: matchbook-com

Matchbook Betting Exchange, established in 2004, is a private sports betting exchange based in Guernsey and Alderney. The company operates a platform that facilitates peer-to-peer betting, allowing users to back and lay bets on various sports markets. With a workforce of around 20 employees, primarily located in the United Kingdom and Ireland, Matchbook aims to provide competitive odds and a user-friendly experience. The platform is designed to cater to sports bettors seeking not only favorable odds but also expert insights and strategies to inform their betting decisions. Matchbook's offerings include betting previews, strategies, and educational resources, which are integral to its service. The company has not reported any recent funding, indicating a stable operational model without external financial backing.

20. Betdaq

• Website: betdaq.com
• Ownership type: Corporate
• Headquarters: Dublin, Dublin, Ireland
• Employee distribution: Ireland 100%
• Latest funding: $40.1M, January 2013
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: betdaq

Betdaq, operated by Exchange Platform Solutions Limited, is a sports betting platform based in Dublin, Ireland. Founded in 2000, the company has established itself as a significant player in the betting exchange market. Betdaq provides a variety of sports betting services, focusing on popular sports such as horse racing, football, and cricket. The platform is designed to facilitate user engagement by allowing bettors to set their own odds and bet against one another, which distinguishes it from traditional bookmakers. Betdaq also offers expert tips and insights, helping users make informed betting decisions. The company is licensed and regulated by the Gambling Commission in Great Britain and holds additional licenses for operations in the Republic of Ireland and Alderney, ensuring compliance with regulatory standards. With a dedicated team of approximately 58 employees, Betdaq continues to serve its user base with a commitment to enhancing the betting experience.

21. Neds

• Website: neds.com.au
• Ownership type: Corporate
• Headquarters: Bowen Hills, Queensland, Australia
• Employee distribution: Australia 100%
• Latest funding: $49.3M, November 2018
• Founded year: 2017
• Headcount: 201-500
• LinkedIn: nedsinternationalpl

Neds, founded in 2017 and based in Bowen Hills, Queensland, Australia, is an online betting platform that specializes in sports and racing. The company caters to sports enthusiasts by offering a variety of betting options on major competitions and events. Neds has developed a user-friendly platform that enhances the betting experience, allowing customers to place bets conveniently. The company is fully licensed and regulated by the Northern Territory Racing Commission, ensuring compliance with industry standards. Neds has also received significant funding, amounting to approximately AUD 49.3 million, which underscores its growth potential and commitment to expanding its services. With a focus on responsible gambling and customer support, Neds aims to provide a secure and engaging betting environment for its users.

22. BetPlay

• Website: betplay.com.co
• Ownership type: Private
• Headquarters: Puerto Salgar, Bogota, Colombia
• Employee distribution: Colombia 98%, Brazil 2%
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: betplay

BetPlay is an online betting platform based in Puerto Salgar, Bogota, Colombia, that specializes in live sports betting and online gambling services. Established in 2017, the company has quickly positioned itself as a significant player in the Colombian betting market. With a dedicated team of approximately 122 employees, BetPlay focuses on delivering a user-friendly experience for individuals looking to engage in sports betting. The platform offers a variety of betting options across numerous sports events, ensuring that users can place bets conveniently and securely. BetPlay's commitment to responsible gaming and customer support further enhances its reputation in the industry.

23. ADMIRAL Group

• Website: admiral.ag
• Ownership type: Corporate
• Headquarters: Wiener Neudorf, Lower Austria, Austria
• Employee distribution: Austria 54%, United Kingdom (UK) 19%, Italy 7%, Other 21%
• Latest funding: January 2025
• Founded year: 1991
• Headcount: 1001-5000
• LinkedIn: admiral-sportwetten-gmbh

ADMIRAL Group, based in Wiener Neudorf, Austria, is a prominent sports betting and gambling service provider. Founded in 1991, the company operates under the name Admiral Sportwetten GmbH and offers a wide array of betting options on sports events. With over 200 locations, including sports bars, ADMIRAL provides an engaging atmosphere for customers to enjoy their betting experience. The company emphasizes responsible gaming and adheres to regulatory standards, ensuring a safe environment for its clientele. ADMIRAL also engages in promotional activities and sponsorships, further solidifying its presence in the sports betting market. The company has a workforce of approximately 1,500 employees and serves a customer base that includes over 100,000 registered users.

24. Covers

• Website: covers.com
• Ownership type: Private
• Headquarters: Halifax, Nova Scotia, Canada
• Employee distribution: Canada 87%, United Kingdom (UK) 6%, United States (USA) 3%, Other 3%
• Founded year: 1995
• Headcount: 51-200
• LinkedIn: covers-media-group-limited

Covers, founded in 1995 and based in Halifax, Nova Scotia, Canada, operates as a sports betting information provider. The company employs between 51 to 200 individuals and primarily serves a Canadian audience, with a notable presence in the United Kingdom and the United States. Covers offers a comprehensive suite of services tailored for sports bettors, including up-to-date betting odds, expert analysis, and free picks across various sports such as NFL, NBA, MLB, NHL, and soccer. Their platform also features betting guides, sportsbook reviews, and a community forum, fostering engagement among users. By providing essential information and tools, Covers enhances the betting experience for its users, making it a relevant entity in the sports betting industry.

25. Betsafe

• Website: betsafe.com
• Ownership type: Corporate
• Headquarters: Estonia
• Employee distribution: Lithuania 21%, Peru 21%, Malta 21%, Other 36%
• Latest funding: $35.8M, May 2011
• Founded year: 2006
• Headcount: 1001-5000
• LinkedIn: betsafe

Betsafe is an online gaming platform based in Estonia, founded in 2006. The company specializes in providing sports betting, casino games, and poker, catering to consumers looking for entertainment and gambling experiences. Operating through a digital platform, Betsafe enhances user engagement with a variety of promotions and bonuses. The company has a workforce of approximately 1,001 to 5,000 employees, with a notable presence in countries such as Lithuania, Peru, Malta, Kenya, and Sweden. Betsafe has also secured significant funding, amounting to €35.75 million in 2011, which has likely contributed to its growth and operational capabilities in the competitive online gaming market.

26. Smarkets

• Website: smarkets.com
• Ownership type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 80%, Malta 15%, United States (USA) 2%, Other 2%
• Latest funding: Series B, June 2021
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: smarkets

Smarkets, founded in 2008 and based in London, is an online betting exchange that allows users to trade and bet on a wide array of sports and events. The platform is designed to offer competitive odds and low commission rates, making it attractive to sports bettors and gambling enthusiasts alike. Smarkets supports in-play betting and matched betting, providing a comprehensive wagering experience. The company has a significant presence in the UK, with additional operations in Malta and the US, where it is licensed by the Colorado Division of Gaming. With a workforce of around 85 employees, Smarkets continues to innovate and engage with its user base, emphasizing responsible gambling practices.

27. BetConnect

• Website: betconnect.com
• Ownership type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Latest funding: Seed, November 2021
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: betconnect-ltd

BetConnect, founded in 2011 and based in London, is a sports betting platform that specializes in providing users with access to a wide array of betting options across popular sports such as football and horse racing. The platform is designed to streamline the betting experience by aggregating odds from multiple bookmakers, enabling users to place bets efficiently and at the best available prices. BetConnect has positioned itself as a challenger in the betting industry, particularly appealing to professional sports bettors and those looking for better odds. The company is licensed and regulated by the Gambling Commission in Great Britain, ensuring compliance with industry standards. With a focus on innovation and user experience, BetConnect aims to simplify the betting process and enhance profitability for its users.

Sports Betting Insights: Key Companies

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