The pregnancy support accessories industry focuses on providing essential products that cater to the unique needs of expectant and new mothers. This sector includes a range of companies that manufacture and sell items like maternity wear, nursing pillows, breastfeeding aids, and pelvic health products. As awareness of maternal wellness grows, the demand for innovative and functional accessories is increasing. Companies are leaning towards technology-driven solutions to enhance comfort and functionality, addressing the evolving concerns of mothers today. With a focus on quality and support, this industry is poised for advancement, catering to a growing audience seeking effective parenting resources.


This listing features a selection of 27 companies specializing in pregnancy support accessories, each varying in size and origin. Established between 1942 and 2019, these firms include family-owned entities, corporate ventures, and private equity-backed companies. They span across geographic locations, including the United States, Canada, the United Kingdom, and more. These companies produce products such as maternity wear, nursing solutions, and breastfeeding aids, emphasizing quality, innovation, and comfort throughout the motherhood journey.


Top 27 Pregnancy Support Accessories Companies


1. Belly Bandit

  • Website: bellybandit.com
  • Ownership type: Family Owned
  • Headquarters: Los Angeles, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2008
  • Headcount: 11-50
  • LinkedIn: belly-bandit-llc

Belly Bandit, founded in 2008 and based in Los Angeles, California, is a family-owned company that specializes in maternity products aimed at providing comfort and support for women during and after pregnancy. Their extensive product line includes belly wraps, leggings, shapewear, and other accessories designed to alleviate discomfort and promote recovery. The company primarily targets individual consumers, offering solutions for various stages of motherhood, including maternity, postpartum, and C-section recovery. Belly Bandit has established itself as a notable player in the maternity market, focusing on the specific needs of women navigating the challenges of pregnancy and postpartum recovery. Their commitment to quality and support is evident in their product offerings, which are designed to enhance the motherhood experience.


2. HATCH Studios LLC

  • Website: hatchcollection.com
  • Ownership type: Corporate
  • Headquarters: New York, New York, United States (USA)
  • Employee distribution: United States (USA) 94%, Netherlands 6%
  • Latest funding: October 2024
  • Founded year: 2011
  • Headcount: 51-200
  • LinkedIn: hatch-collection

HATCH Studios LLC, founded in 2011 and based in New York City, is a maternity clothing retailer that specializes in providing a variety of products and services for expectant and new parents. The company offers a range of maternity apparel designed to be both stylish and functional, catering to the needs of women during pregnancy and postpartum. In addition to clothing, HATCH serves as a parenting resource, offering valuable information and support to help families navigate the challenges of parenthood. Their website features content that addresses various stages of pregnancy and parenting, including tips, advice, and community engagement. HATCH has established itself as a relevant player in the maternity and parenting industry, focusing on the holistic needs of families.


3. Bravado Designs

  • Website: bravadodesigns.com
  • Ownership type: Corporate
  • Headquarters: Vaughan, Ontario, Canada
  • Employee distribution: Canada 100%
  • Latest funding: April 2011
  • Founded year: 1992
  • Headcount: 11-50
  • LinkedIn: bravado-designs

Bravado Designs, founded in 1992 and based in Vaughan, Ontario, Canada, is a maternity apparel retailer that specializes in creating comfortable and functional clothing for expectant and new mothers. The company offers a wide range of products, including maternity and nursing bras, underwear, and various accessories designed to meet the unique needs of women during pregnancy and breastfeeding. With a direct-to-consumer sales model through their online store, Bravado Designs has established itself as a notable player in the maternity apparel industry. Their focus on quality and comfort is evident in their thoughtfully engineered products, which aim to support women through their motherhood journey. The company also emphasizes social responsibility, highlighting their commitment to ethical manufacturing and sustainability, which resonates with modern consumers. Bravado Designs has a dedicated workforce of 11-50 employees, all based in Canada, and has maintained its relevance in the industry without recent funding, indicating a stable operational model.


4. Destination Maternity Corp (Motherhood Maternity and A Pea in the Pod)

  • Website: motherhood.com
  • Ownership type: Corporate
  • Headquarters: Moorestown, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 97%, Canada 3%
  • Latest funding: $110.0M, December 2016
  • Founded year: 1982
  • Headcount: 51-200
  • LinkedIn: destination-maternity-corporation

Destination Maternity Corp, founded in 1982 and based in Moorestown, New Jersey, operates under the brands Motherhood Maternity and A Pea in the Pod. The company is dedicated to providing stylish and comfortable maternity apparel for expectant and new mothers. Their product offerings include a variety of maternity clothing such as dresses, tops, leggings, and nursing wear, designed to meet the functional and aesthetic needs of their target customers. With a workforce of approximately 778 employees, the company has a significant presence in the maternity clothing market, primarily serving customers in the United States and Canada. In December 2016, Destination Maternity Corp secured $110 million in funding, indicating investor confidence in their business model and growth potential. Their commitment to creating a supportive shopping experience for mothers-to-be is evident through their community engagement initiatives and expert guides available on their website.


5. Kindred Bravely

  • Website: kindredbravely.com
  • Ownership type: Private Equity
  • Headquarters: Oceanside, California, United States (USA)
  • Employee distribution: United States (USA) 79%, Mexico 10%, China 10%
  • Latest funding: April 2021
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: kindredbravely

Kindred Bravely, founded in 2015 and based in Oceanside, California, is a maternity clothing retailer dedicated to providing comfortable and stylish apparel for pregnant and postpartum women. The company offers a wide array of products, including nursing bras, maternity underwear, and sleepwear, specifically designed to support mothers during their unique journeys into motherhood. With a strong emphasis on quality and fit, Kindred Bravely aims to enhance the experience of motherhood through thoughtfully designed clothing. The company has also established a community-oriented approach, engaging with customers and providing resources that empower women throughout their pregnancy and postpartum phases. Their commitment to understanding the needs of mothers is evident in their product offerings and customer service.


6. Seraphine

  • Website: seraphine.com
  • Ownership type: Private Equity
  • Headquarters: London, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 92%, France 6%, Other 2%
  • Latest funding: $68.4M, December 2020
  • Founded year: 2002
  • Headcount: 51-200
  • LinkedIn: seraphine

Seraphine, founded in 2002 and based in London, is a maternity clothing retailer that focuses on providing stylish and functional apparel for expectant and new mothers. The company offers a wide array of products, including maternity wear, nursing bras, and postpartum clothing, catering to the specific needs of women during and after pregnancy. With a strong online presence, Seraphine operates primarily through its e-commerce platform, allowing easy access to its offerings. The company has also received significant funding, amounting to approximately £68.4 million, which underscores its growth potential and relevance in the maternity apparel market. Seraphine's commitment to quality and style has made it a notable player in the industry, appealing to a modern demographic of mothers seeking both comfort and fashion.


7. The Boppy Company

  • Website: boppy.com
  • Ownership type: Private
  • Headquarters: Golden, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1989
  • Headcount: 11-50
  • LinkedIn: the-boppy-company

The Boppy Company, founded in 1989 and based in Golden, Colorado, specializes in baby products that cater to the needs of new parents and caregivers. Their offerings include nursing pillows, baby carriers, and sleep accessories, with a notable emphasis on pregnancy support items. Boppy's products are designed to provide comfort and ergonomic support, making them popular among expectant mothers. The company operates primarily through an online retail model, selling directly to consumers. Boppy has gained recognition for its nursing pillows, which are often cited as essential for breastfeeding success. Their commitment to safety and quality is evident in their product designs, which aim to enhance the parenting experience. Boppy also engages with the medical community, providing resources and support for healthcare professionals, further establishing their role in the industry.


8. Elvie

  • Website: elvie.com
  • Ownership type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 95%, Other 5%
  • Latest funding: March 2025
  • Founded year: 2013
  • Headcount: 51-200
  • LinkedIn: elvie

Elvie, founded in 2013 and based in London, is a health and wellness brand dedicated to creating innovative products for women. The company focuses on two primary areas: breastfeeding and pelvic health. Elvie's product lineup includes the Elvie Pump, a wearable breast pump designed for discreet use, and the Elvie Trainer, a smart Kegel trainer aimed at strengthening pelvic floor muscles. These products are tailored to meet the needs of mothers and expectant mothers, providing them with effective and convenient solutions. Elvie operates an online store, allowing customers to purchase directly from the company. With a workforce of approximately 237 employees, Elvie has established itself as a significant player in the pregnancy support accessories market, emphasizing technology and user experience in its offerings.


9. Motif Medical

  • Website: motifmedical.com
  • Ownership type: Private
  • Headquarters: Raleigh, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2015
  • Headcount: 11-50
  • LinkedIn: motif-medical-llc

Motif Medical, founded in 2015 and based in Raleigh, North Carolina, is a private company dedicated to supporting mothers and mothers-to-be through a range of maternity products. The company specializes in breastfeeding solutions, offering a variety of breast pumps, maternity compression wear, and breastfeeding accessories. Their product lineup includes the Luna, Duo, and Twist breast pumps, along with essential supplies and accessories designed to enhance the breastfeeding experience. Motif Medical operates primarily through an online store, allowing customers to conveniently purchase their products. The company is committed to innovation, continuously seeking to improve their offerings based on customer feedback and research. They also provide resources and guidance for new mothers, further establishing their role in the maternity support industry.


10. bbhugme

  • Website: bbhugme.com
  • Ownership type: Private
  • Headquarters: Oslo, Oslo, Norway
  • Employee distribution: Norway 93%, United States (USA) 7%
  • Founded year: 2013
  • Headcount: 11-50
  • LinkedIn: bbhugme

bbhugme, based in Oslo, Norway, is a private company founded in 2013 that specializes in maternity and baby care products. The company was established by three chiropractors who recognized a gap in the market for effective sleep solutions for pregnant women. Their flagship products include adjustable pregnancy pillows and nursing pillows, which are designed to provide comfort and support during pregnancy and breastfeeding. The pillows are developed in collaboration with healthcare professionals, ensuring they are safe and effective. bbhugme has built a reputation for quality and innovation, receiving awards for its products. The company operates primarily in Norway but also serves customers in the United States and other regions, reflecting its growing international presence. With a focus on wellness and comfort, bbhugme aims to enhance the experience of pregnancy and early parenthood for families.


11. Motherly

  • Website: mother.ly
  • Ownership type: Venture Capital
  • Headquarters: Clinton, Utah, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: $5.6M, May 2023
  • Founded year: 2015
  • Headcount: 11-50
  • LinkedIn: motherly

Motherly is a wellness brand based in Clinton, Utah, founded in 2015. The company aims to empower mothers by providing a wide range of resources and products that cater to various stages of motherhood, from pregnancy to parenting. Their offerings include educational classes, podcasts, and a curated selection of products designed to support maternal health and well-being. Motherly's product line features essential items for pregnancy, such as stretch mark cream, maternity workout clothes, and pregnancy pillows, as well as postpartum products like breastmilk coolers and postpartum shapewear. The company has successfully attracted venture capital funding, with their latest round raising over $5.6 million in May 2023, indicating strong investor confidence in their mission and market potential.


12. Leachco, Inc.

  • Website: leachco.com
  • Ownership type: Family Owned
  • Headquarters: Ada, Oklahoma, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1988
  • Headcount: 51-200
  • LinkedIn: leachco-inc.

Leachco, Inc., based in Ada, Oklahoma, is a family-owned company that has been operating since 1988. The firm specializes in creating innovative baby and comfort products, particularly focusing on items that support parents and infants. Their product range includes body pillows, nursing accessories, and other comfort items designed to enhance the well-being of expectant mothers and their children. Leachco is known for its commitment to quality and customer satisfaction, with a strong emphasis on providing products that meet the specific needs of families. The company has developed a loyal customer base, thanks in part to their flagship product, the Snoogle, which has become a popular choice for pregnant women seeking comfort during sleep. Leachco's products are sold directly to consumers through their online platform, ensuring accessibility and convenience for their customers.


13. Medela

  • Website: medela.com
  • Ownership type: Corporate
  • Headquarters: Baar, Zug, Switzerland
  • Employee distribution: Switzerland 38%, United States (USA) 29%, Germany 6%, Other 27%
  • Latest funding: February 2023
  • Founded year: 1961
  • Headcount: 1001-5000
  • LinkedIn: medela-inc-

Medela, founded in 1961 and headquartered in Baar, Zug, Switzerland, is a healthcare product manufacturer that specializes in breastfeeding solutions. The company offers a comprehensive range of products aimed at new mothers and healthcare professionals, including various types of breast pumps, maternity bras, and breast care items. Medela's mission is to support breastfeeding journeys by providing effective pumping solutions and educational resources. With a significant presence in the United States and Europe, Medela has established itself as a trusted name in the industry, catering to the needs of mothers and infants alike. Their products are often recommended by healthcare professionals, and they actively engage in research to improve breastfeeding practices and outcomes.


14. Lansinoh Laboratories

  • Website: lansinoh.com
  • Ownership type: Private
  • Headquarters: Alexandria, Virginia, United States (USA)
  • Employee distribution: Turkey 39%, United States (USA) 33%, United Kingdom (UK) 10%, Other 17%
  • Founded year: 1984
  • Headcount: 201-500
  • LinkedIn: lansinoh

Lansinoh Laboratories, founded in 1984 and based in Alexandria, Virginia, is a private company dedicated to maternal and infant care. With a workforce of approximately 147 employees, Lansinoh has carved out a niche in the market by offering a variety of products aimed at supporting mothers through pregnancy, breastfeeding, and postpartum recovery. Their offerings include nipple creams, breast pumps, and lactation teas, all designed with the needs of new and expectant mothers in mind. The company has built a reputation for addressing common challenges faced by mothers, such as sore nipples and breastfeeding difficulties. Lansinoh's commitment to sustainability is also noteworthy, as they strive to create climate-neutral products and engage in community initiatives. Their long-standing presence in the industry and focus on maternal health make them a significant player in the pregnancy support accessories sector.


15. Lansinoh Laboratories UK

  • Website: lansinoh.co.uk
  • Ownership type: Private
  • Headquarters: Leeds, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 100%
  • Founded year: 1984
  • Headcount: 201-500
  • LinkedIn: lansinoh-laboratories-uk

Lansinoh Laboratories UK, founded in 1984 and based in Leeds, England, is a private company that specializes in maternity products. The firm focuses on providing essential items for pregnancy, postpartum recovery, and breastfeeding. Their extensive product line includes skincare solutions, breastfeeding accessories, and postpartum recovery kits, all designed to support mothers during significant life transitions. Lansinoh has built a reputation for understanding the unique challenges faced by new mothers, stemming from the founder's personal experiences. The company actively engages with healthcare professionals and offers resources to empower mothers, demonstrating a commitment to community and education. Their products are not only practical but also reflect a dedication to sustainability, with initiatives aimed at reducing environmental impact. Lansinoh's presence in the market is marked by a strong focus on innovation and customer support, making them a notable player in the pregnancy support accessories industry.


16. Bliss.

  • Website: bliss-stories.fr
  • Ownership type: Private
  • Headquarters: Paris, Île-De-France, France
  • Employee distribution: France 90%, Brazil 10%
  • Founded year: 2019
  • Headcount: 1-10
  • LinkedIn: bliss-stories

Bliss is a maternity care provider based in Paris, Île-De-France, founded in 2019. The company specializes in offering a range of products and services tailored for women during pregnancy and the postpartum period. Their offerings include postpartum kits, educational programs, and various maternity-related products designed to assist expectant and new mothers in navigating their maternity journey. Bliss also engages its audience through podcasts and a blog, providing insights and support on topics related to pregnancy, childbirth, and motherhood. With a small team of around 29 employees, Bliss primarily serves consumers in France, with a minor presence in Brazil. The company has not reported any funding, indicating a self-sustained approach to its operations.


17. Hotmilk Lingerie

  • Website: hotmilklingerie.com
  • Ownership type: Private
  • Headquarters: Mount Maunganui, Bay Of Plenty, New Zealand
  • Employee distribution: New Zealand 100%
  • Founded year: 2006
  • Headcount: 11-50
  • LinkedIn: hotmilk-lingerie

Hotmilk Lingerie, founded in 2006 and based in Mount Maunganui, New Zealand, is a maternity lingerie retailer dedicated to providing stylish and comfortable products for pregnant and nursing women. With a team of 11-50 employees, the company has carved out a niche in the maternity market by offering a range of items including nursing bras, maternity underwear, and sleepwear. Hotmilk Lingerie is committed to addressing the unique needs of mothers during their pregnancy and breastfeeding journeys. Their product line is designed to support women's changing bodies, ensuring comfort and confidence. The company actively engages with its customer base through initiatives like the 'Mamas Club' and maintains a blog that offers insights and tips for mothers. This involvement highlights their dedication to not just selling products, but also fostering a community around motherhood.


18. Lyssette

  • Website: shop.lyssette.com
  • Ownership type: Private
  • Headquarters: Cuauhtemoc, Ciudad De México, Mexico
  • Employee distribution: Mexico 100%
  • Founded year: 1952
  • Headcount: 201-500
  • LinkedIn: lyssette

Lyssette is a private retail company based in Cuauhtemoc, Ciudad De México, Mexico, founded in 1952. The company specializes in maternity and postpartum clothing, offering a range of products that prioritize comfort and support for women during and after pregnancy. Their online store allows for direct sales to consumers, making their products accessible to a wider audience. Lyssette's offerings include nursing bras, maternity panties, postpartum girdles, and various body control garments, all crafted with high-quality materials. The company aims to provide stylish and functional apparel that meets the unique needs of expectant and new mothers, reflecting their commitment to enhancing the maternity experience.


19. Ameda, Inc.

  • Website: ameda.com
  • Ownership type: Corporate
  • Headquarters: Buffalo Grove, Illinois, United States (USA)
  • Employee distribution: United States (USA) 87%, Belgium 4%, India 4%, Other 4%
  • Latest funding: January 2023
  • Founded year: 1942
  • Headcount: 51-200
  • LinkedIn: ameda-inc-

Ameda, Inc., founded in 1942 and based in Buffalo Grove, Illinois, specializes in breastfeeding solutions. The company offers a comprehensive range of products, including breast pumps, pump parts, and accessories, catering primarily to new mothers and healthcare professionals. Ameda's products are designed to support effective breastfeeding, which is crucial for maternal and infant health. They operate through direct sales and have established partnerships with insurance providers to enhance accessibility for their customers. Ameda is recognized for its commitment to quality and safety, being one of the few companies compliant with the WHO code in the breastfeeding solutions category. Their focus on education and support for mothers further underscores their role in the industry, providing resources and guidance to help navigate the breastfeeding journey.


20. Ripe Maternity

  • Website: ripematernity.com
  • Ownership type: Private
  • Headquarters: Fairfield, Victoria, Australia
  • Employee distribution: Australia 92%, United States (USA) 8%
  • Founded year: 1996
  • Headcount: 51-200
  • LinkedIn: ripe-maternity-wear

Ripe Maternity, founded in 1996 and based in Fairfield, Victoria, Australia, is a retail company dedicated to maternity and nursing clothing. With a workforce of approximately 26 employees, the company has carved out a niche in the market by offering a wide range of stylish and functional clothing designed to cater to the needs of women during pregnancy and the postpartum period. Their collections include dresses, tops, denim, and loungewear, all crafted with comfort and practicality in mind. Ripe Maternity operates an online store, providing easy access to their products for customers primarily in Australia and the United States. The company emphasizes quality and longevity in its designs, aiming to create garments that can be cherished and worn for years as families grow. Ripe Maternity has not reported any funding, indicating a self-sustained business model.


21. Spectra Baby USA

  • Website: spectrababyusa.com
  • Ownership type: Private
  • Headquarters: Fort Lauderdale, Florida, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2012
  • Headcount: 11-50
  • LinkedIn: spectra-baby-usa

Spectra Baby USA, founded in 2012 and based in Fort Lauderdale, Florida, is a private company dedicated to providing high-quality breastfeeding products. The company offers a variety of breast pumps and accessories designed to assist mothers throughout their breastfeeding experience. Their product line includes award-winning portable breast pumps, such as the SG Portable and S1 Plus, which are well-regarded for their effectiveness and user-friendly features. Spectra Baby USA also emphasizes education and support, providing lactation assistance and resources through their Mama Blog and instructional materials. Their commitment to customer care is evident in their support services, which include consultations with certified lactation consultants. This focus on both product quality and customer support positions Spectra Baby USA as a significant player in the breastfeeding and pregnancy support accessories market.


22. Prénatal

  • Website: prenatal.com
  • Ownership type: Private Equity
  • Headquarters: Cogliate, Lombardy, Italy
  • Employee distribution: Italy 75%, Spain 11%, Portugal 5%, Other 9%
  • Latest funding: November 2023
  • Founded year: 1963
  • Headcount: 1001-5000
  • LinkedIn: prenatal

Prénatal, founded in 1963 and based in Cogliate, Lombardy, Italy, is a retail company dedicated to maternity and baby products. With a workforce of over 800 employees, Prénatal operates numerous stores across Italy and other European countries, including Spain, Portugal, Greece, and the Netherlands. The company offers a comprehensive range of products, including clothing for expectant mothers, baby care items, and various parenting services. Prénatal aims to support families during the early stages of parenthood, providing essential products and resources to help them navigate this significant life transition. Their initiatives, such as the 'Lista Nascita' service, allow expectant parents to create a curated list of necessary items, making it easier for friends and family to contribute to their needs. Prénatal has built a reputation as a trusted source for maternity and baby products, making it a relevant player in the pregnancy support accessories market.


23. TNP Group

  • Website: tnpgroup.co
  • Ownership type: Private
  • Headquarters: Jakarta, Jakarta, Indonesia
  • Employee distribution: Indonesia 93%, Taiwan 4%, Brazil 2%
  • Founded year: 2012
  • Headcount: 201-500
  • LinkedIn: tnpgroup

TNP Group, founded in 2012 and based in Jakarta, Indonesia, is a private company that specializes in maternity and baby products. With a workforce of around 90 employees, TNP Group has established itself as a significant player in the industry, offering over 2000 products across various categories. The company operates both online and through physical stores, ensuring that their high-quality items are accessible to families. Their flagship brand, MOOIMOM, was launched in 2015 and has quickly gained recognition for its thoughtful design and commitment to comfort for mothers during pregnancy and postpartum. TNP Group's focus on quality and innovation reflects their dedication to meeting the evolving needs of parents and children alike.


24. PT. Mutter Berhasil Beruntung

  • Website: mutterlife.com
  • Ownership type: Private
  • Headquarters: Bandung, West Java, Indonesia
  • Employee distribution: Indonesia 100%
  • Founded year: 2019
  • Headcount: 11-50
  • LinkedIn: mutterberhasilberuntung

PT. Mutter Berhasil Beruntung, founded in 2019 and based in Bandung, West Java, Indonesia, is a private company dedicated to maternal and infant care. With a workforce of 11 to 50 employees, the company has carved out a niche in the market by offering a variety of products aimed at supporting mothers during breastfeeding. Their product line includes electric and manual breast pumps, accessories, and maternity clothing, all designed to enhance the breastfeeding experience. The company operates an online store, making it accessible for consumers to purchase their products directly. PT. Mutter Berhasil Beruntung is focused on addressing the specific needs of mothers, providing not only products but also support services such as warranty registration and troubleshooting assistance for their breast pumps. This commitment to customer service and product quality positions them as a relevant player in the maternal care industry.


25. Bodily

  • Website: itsbodily.com
  • Ownership type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Employee distribution: United States (USA) 92%, Saudi Arabia 8%
  • Latest funding: Convertible note, May 2023
  • Founded year: 2018
  • Headcount: 1-10
  • LinkedIn: itsbodily

Bodily is a New York-based company founded in 2018 that specializes in maternal health products and resources. The company offers a variety of essential items designed for pregnancy, postpartum recovery, and breastfeeding. Their product line includes nursing bras, postpartum recovery essentials, and care kits, all aimed at enhancing the health and well-being of women during these critical life stages. Bodily also provides informative articles that are research-led and evidence-based, ensuring that their customers have access to reliable information. Furthermore, they have created a support hub for pregnancy loss, demonstrating their commitment to addressing the emotional and physical challenges faced by women. With a small team of around 48 employees, Bodily operates primarily in the United States, focusing on delivering thoughtful solutions for new parents and those experiencing pregnancy loss.


26. Hannah Grace

  • Website: hannahgrace.co.za
  • Ownership type: Private
  • Headquarters: Durban, Kwazulu-Natal, South Africa
  • Employee distribution: South Africa 100%
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: hannahgrace

Hannah Grace is a private retail company based in Durban, KwaZulu-Natal, South Africa, founded in 2014. The company specializes in maternity wear, offering a wide range of clothing and accessories designed specifically for pregnant and postpartum women. Their product line includes items such as breastfeeding tops, hospital-ready sets, and various sleepwear options, all crafted with an emphasis on comfort and practicality. Hannah Grace operates primarily through its online store, making it accessible to consumers across South Africa. The company prides itself on using locally sourced materials and manufacturing processes, which supports the local economy and ensures quality craftsmanship. With a team of 11-50 employees, Hannah Grace has established itself as a relevant player in the maternity wear industry, catering to the needs of modern mothers.


27. Shapee

  • Website: shapee.co
  • Ownership type: Private
  • Headquarters: Johor Bahru, Johor, Malaysia
  • Employee distribution: Malaysia 100%
  • Founded year: 2013
  • Headcount: 11-50
  • LinkedIn: shapee

Shapee Trading & Distribution (M) Sdn Bhd, founded in 2013 and based in Johor Bahru, Malaysia, is a company dedicated to maternity and nursing products. With a workforce of 11-50 employees, Shapee has carved out a niche in the market by offering innovative and high-quality items that support mothers throughout their pregnancy and breastfeeding journeys. Their product line includes nursing bras, maternity wraps, and disposable toiletries, all designed with the comfort and needs of mothers in mind. Shapee operates primarily as a retailer, providing direct access to consumers through its online store and physical retail locations across Malaysia. The company has also launched Milkee Lab, a brand focused on breastfeeding essentials, further solidifying its commitment to supporting mothers. Shapee has received multiple awards for its products, reflecting its dedication to quality and customer satisfaction.



Pregnancy Support Accessories Insights: Key Companies


CompanyHeadquarterSizeFoundedOwnership
Belly BanditLos Angeles, California, United States (USA)11-502008Family Owned
HATCH Studios LLCNew York, New York, United States (USA)51-2002011Corporate
Bravado DesignsVaughan, Ontario, Canada11-501992Corporate
Destination Maternity Corp (Motherhood Maternity and A Pea in the Pod)Moorestown, New Jersey, United States (USA)51-2001982Corporate
Kindred BravelyOceanside, California, United States (USA)51-2002015Private Equity
SeraphineLondon, England, United Kingdom (UK)51-2002002Private Equity
The Boppy CompanyGolden, Colorado, United States (USA)11-501989Private
ElvieLondon, England, United Kingdom (UK)51-2002013Corporate
Motif MedicalRaleigh, North Carolina, United States (USA)11-502015Private
bbhugmeOslo, Oslo, Norway11-502013Private
MotherlyClinton, Utah, United States (USA)11-502015Venture Capital
Leachco, Inc.Ada, Oklahoma, United States (USA)51-2001988Family Owned
MedelaBaar, Zug, Switzerland1001-50001961Corporate
Lansinoh LaboratoriesAlexandria, Virginia, United States (USA)201-5001984Private
Lansinoh Laboratories UKLeeds, England, United Kingdom (UK)201-5001984Private
Bliss.Paris, Île-De-France, France1-102019Private
Hotmilk LingerieMount Maunganui, Bay Of Plenty, New Zealand11-502006Private
LyssetteCuauhtemoc, Ciudad De México, Mexico201-5001952Private
Ameda, Inc.Buffalo Grove, Illinois, United States (USA)51-2001942Corporate
Ripe MaternityFairfield, Victoria, Australia51-2001996Private
Spectra Baby USAFort Lauderdale, Florida, United States (USA)11-502012Private
PrénatalCogliate, Lombardy, Italy1001-50001963Private Equity
TNP GroupJakarta, Jakarta, Indonesia201-5002012Private
PT. Mutter Berhasil BeruntungBandung, West Java, Indonesia11-502019Private
BodilyNew York, New York, United States (USA)1-102018Venture Capital
Hannah GraceDurban, Kwazulu-Natal, South Africa11-502014Private
ShapeeJohor Bahru, Johor, Malaysia11-502013Private


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