The nutritional supplement industry includes companies offering products aimed at enhancing health and wellness. This sector features a broad spectrum of brands, from well-established firms to innovative startups, specializing in vitamins, proteins, herbal remedies, and fitness supplements. With growing consumer demand for health-oriented products, particularly those sourced from clean and organic ingredients, the industry is poised for sustained growth. Digital platforms are increasingly facilitating access to these products, allowing consumers to easily make informed health choices. As the market evolves, expect more personalization in product offerings to meet specific health needs and preferences.

The featured companies vary in size, with workforces ranging from small teams to large operations. They are headquartered primarily in the United States, the United Kingdom, and India, reflecting regional markets. Many firms were founded several decades ago, indicating a strong industry presence. Specializations among these companies include herbal supplements, protein powders, and performance-oriented health formulations, catering to an audience keen on optimizing wellness through nutrition. Their growth trajectories are supported by increasing consumer awareness about health and the efficacy of dietary supplements.

Read on to explore the top nutritional supplement companies.

Top 27 Nutritional Supplements Companies

1. Garden of Life

• Website: gardenoflife.com
• Ownership type: Corporate
• Headquarters: Palm Beach Gardens, Florida, United States (USA)
• Employee distribution: United States (USA) 90%, Other 10%
• Latest funding: March 2024
• Founded year: 2000
• Headcount: 201-500
• LinkedIn: garden-of-life

Garden of Life, based in Palm Beach Gardens, Florida, is a health supplement retailer that specializes in vitamins and dietary supplements. Founded in 2000, the company has carved out a niche in the market by offering a wide array of products aimed at health-conscious consumers. Their offerings include probiotics, protein powders, vitamins, minerals, and herbal supplements. A key aspect of their business model is the focus on clean, organic, and non-GMO products, which resonates with a growing segment of consumers who prioritize health and sustainability. Garden of Life is committed to quality, as evidenced by their rigorous third-party certifications, including USDA Organic and Non-GMO Project Verified. This dedication to clean ingredients and transparency has helped them build a loyal customer base. The company employs between 201 and 500 people, indicating a robust operational capacity. Overall, Garden of Life is a significant player in the nutritional supplement industry, known for its commitment to health and wellness.

2. Nature's Way

• Website: naturesway.com
• Ownership type: Private
• Headquarters: Green Bay, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 88%, Canada 4%, Kenya 2%, Other 7%
• Founded year: 1968
• Headcount: 501-1000
• LinkedIn: schwabe_north_america

Nature's Way, based in Green Bay, Wisconsin, has been a significant name in the health supplement sector since its inception in 1968. The company focuses on providing a wide array of vitamins and dietary supplements aimed at promoting wellness. Their product offerings include herbal supplements, probiotics, and multivitamins, appealing to a health-conscious audience looking for natural solutions to their health needs. Nature's Way operates primarily through an online store, ensuring direct access to their products for consumers. The company emphasizes quality and transparency in its operations, which is crucial in the nutritional supplement industry. With a workforce of approximately 839 employees, Nature's Way continues to be a relevant and active participant in the health supplement market.

3. The Vitamin Shoppe

• Website: vitaminshoppe.com
• Ownership type: Private Equity
• Headquarters: Secaucus, New Jersey, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Latest funding: April 2025
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: the-vitamin-shoppe

The Vitamin Shoppe, based in Secaucus, New Jersey, is a prominent nutritional supplement retailer that has been serving health-conscious consumers since 1977. The company offers a wide array of products, including vitamins, protein powders, fitness supplements, and natural remedies. With a workforce of over 3,400 employees, The Vitamin Shoppe operates both physical retail locations and an online platform, ensuring accessibility for its customers. The company emphasizes wellness through initiatives like nutrition coaching and a rewards program, which encourages customer loyalty. Their commitment to providing quality nutritional products positions them as a significant entity in the health and wellness industry.

4. Optimum Nutrition

• Website: optimumnutrition.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 17%, United States (USA) 17%, Australia 13%, Other 53%
• Latest funding: $315.0M, August 2008
• Founded year: 1986
• Headcount: 51-200
• LinkedIn: optimum-nutrition

Optimum Nutrition, based in London, England, is a nutritional supplement company that has been operational since 1986. The firm specializes in protein products and fitness supplements, offering a comprehensive range of items designed to support muscle building, recovery, and overall health. Their product lineup includes popular offerings such as Gold Standard Whey, pre-workout supplements, and weight gainers. The company primarily sells its products directly to consumers through its online store, ensuring that customers have convenient access to high-quality nutritional solutions. With a workforce of around 102 employees, Optimum Nutrition has a notable presence in various countries, including the United States, Australia, and the Netherlands. Their commitment to quality is evident in their manufacturing processes, which adhere to strict quality control standards. This focus on quality, combined with their extensive product range, solidifies their position in the nutritional supplement industry.

5. Bodybuilding.com

• Website: bodybuilding.com
• Ownership type: Corporate
• Headquarters: Boise, Idaho, United States (USA)
• Employee distribution: United States (USA) 60%, India 14%, United Kingdom (UK) 5%, Other 21%
• Latest funding: January 2008
• Founded year: 1999
• Headcount: 201-500
• LinkedIn: bodybuilding-com

Bodybuilding.com, based in Boise, Idaho, is a corporate entity specializing in dietary and sports supplements. Since its inception in 1999, the company has focused on providing a comprehensive range of products, including protein powders, vitamins, and workout accessories. Bodybuilding.com serves a broad audience, from fitness enthusiasts to individuals seeking to enhance their health. The company is not just a retailer; it also offers extensive resources such as workout plans, nutrition articles, and community engagement tools, making it a hub for fitness information and support. With a workforce of around 715 employees, Bodybuilding.com has a significant presence in the industry, and its commitment to customer education and community building sets it apart from many competitors.

6. HealthKart

• Website: healthkart.com
• Ownership type: Private Equity
• Headquarters: Gurugram, Haryana, India
• Employee distribution: India 100%
• Latest funding: $153.0M, November 2024
• Founded year: 2011
• Headcount: 1001-5000
• LinkedIn: healthkart

HealthKart, founded in 2011 and based in Gurugram, Haryana, India, operates as a private equity-backed online supplement store. The company specializes in health and nutritional products, providing a comprehensive selection of dietary supplements, vitamins, and fitness-related items. HealthKart has developed a robust e-commerce platform that facilitates easy access to authentic products for consumers aiming to enhance their health and fitness journeys. With a workforce of over 1,200 employees, the company has expanded its offerings to include both Indian and international brands, ensuring a wide variety of options for customers. HealthKart's focus on quality is underscored by its strict sourcing practices, which guarantee that all products are authentic and safe for consumption. The company has also implemented loyalty programs and customer support services to enhance the shopping experience. Recently, HealthKart secured $153 million in funding, reflecting its growth potential and relevance in the nutritional supplement market.

7. Shaklee Corporation

• Website: shaklee.com
• Ownership type: Private
• Headquarters: Miami, Florida, United States (USA)
• Employee distribution: United States (USA) 77%, Malaysia 13%, Canada 3%, Other 6%
• Founded year: 1956
• Headcount: 201-500
• LinkedIn: shaklee-corporation

Shaklee Corporation, based in Miami, Florida, is a private manufacturer and multi-level marketing distributor that has been active in the health and wellness sector since its founding in 1956. The company specializes in a variety of products, including natural nutrition supplements, weight-management solutions, beauty products, and eco-friendly household items. Shaklee is dedicated to providing safe and effective products, with a strong emphasis on sustainability and health. They conduct over 100,000 quality tests annually to ensure product safety and efficacy, and they have a notable history of clinical studies supporting their offerings. Shaklee's innovative approach includes personalized vitamin packs through their Meology program, which tailors nutrition to individual needs. With a workforce of approximately 3212 employees, Shaklee operates primarily in the United States, with a presence in Malaysia and Canada, reflecting its international reach in the nutritional supplement market.

8. BulkSupplements.com

• Website: bulksupplements.com
• Ownership type: Private
• Headquarters: United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: bulksupplements.com

BulkSupplements.com is a private dietary supplement retailer based in the United States, founded in 2012. The company specializes in a wide array of products, including sports nutrition and herbal supplements, aimed at health-conscious consumers. They operate primarily through an online platform, emphasizing product quality through rigorous lab testing and transparency. BulkSupplements.com is committed to providing affordable supplements that support various fitness and wellness goals. Their manufacturing facility is FDA registered and cGMP compliant, ensuring that their products meet high safety and quality standards. The company has built a loyal customer base, reflected in their positive reviews and community engagement through educational content on their blog. They have not reported any funding, indicating a self-sustained growth model.

9. Vitacost.com

• Website: vitacost.com
• Ownership type: Corporate
• Headquarters: Boca Raton, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $280.0M, July 2014
• Founded year: 1994
• Headcount: 501-1000
• LinkedIn: vitacost-com

Vitacost.com, Inc. is an e-commerce retailer based in Boca Raton, Florida, that specializes in health and wellness products. Founded in 1994, the company has established itself as a reliable source for a wide array of vitamins, supplements, organic groceries, and personal care items. With a workforce of approximately 383 employees, Vitacost.com operates entirely within the United States, serving a health-conscious clientele. The company has made a name for itself by offering a convenient online shopping experience, allowing customers to easily access essential health solutions. Vitacost.com has also attracted significant investment, with a reported funding amount of $280 million in 2014, reflecting its potential for growth and relevance in the health and wellness market.

10. iHerb, LLC

• Website: iherb.com
• Ownership type: Private
• Headquarters: Irvine, California, United States (USA)
• Employee distribution: United States (USA) 79%, China 14%, Other 7%
• Founded year: 1996
• Headcount: 1001-5000
• LinkedIn: iherb

iHerb, LLC, based in Irvine, California, is an e-commerce retailer that specializes in health and wellness products, particularly vitamins and nutritional supplements. Founded in 1996, iHerb has built a reputation for offering a wide array of products aimed at health-conscious consumers. The company operates primarily through its online platform, providing easy access to a vast selection of items across various categories, including sports nutrition, beauty, and personal care. iHerb's business model emphasizes affordability and convenience, with features such as free shipping on orders over $30 and a rewards program that incentivizes repeat purchases. The company employs over 1,500 people and has a significant presence in the global market, with a notable portion of its workforce based in China. iHerb's commitment to quality and customer satisfaction has helped it maintain relevance in the competitive nutritional supplement industry.

11. GNC Canada

• Website: gnc.ca
• Ownership type: Private
• Headquarters: Mississauga, Ontario, Canada
• Founded year: 1996
• Headcount: 501-1000
• LinkedIn: gnc-canada

GNC Canada, based in Mississauga, Ontario, is a health and wellness retailer that specializes in vitamins, supplements, and fitness products. Founded in 1996, GNC Canada serves a clientele that includes health-conscious individuals and athletes, providing high-quality nutritional solutions tailored to support various wellness goals. The company operates through a combination of online sales and physical stores, ensuring accessibility for its customers. GNC Canada offers a wide array of products, including multivitamins, protein powders, and herbal supplements, among others. Their focus on innovation and quality is evident in their rigorous standards for product safety and efficacy. GNC Canada also emphasizes customer service, offering features like a satisfaction guarantee and price matching to enhance the shopping experience.

12. Myprotein

• Website: myprotein.com
• Ownership type: Corporate
• Headquarters: Manchester, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 69%, India 6%, Italy 5%, Other 20%
• Latest funding: $98.3M, June 2011
• Founded year: 2000
• Headcount: 201-500
• LinkedIn: myprotein

Myprotein, based in Manchester, England, is a health supplement brand that specializes in bodybuilding supplements and fitness-related products. Since its inception in 2000, the company has grown to offer a wide array of items, including protein powders, vitamins, and activewear, aimed at consumers looking to improve their fitness and health. Myprotein primarily operates through its online store, providing direct access to its products for customers worldwide. The company has a significant employee base, with a majority located in the UK, and has expanded its reach to markets in India, Italy, the United States, and Spain. Myprotein's commitment to quality and innovation in the nutritional supplement space is evident in its extensive product offerings and customer engagement initiatives.

13. Metagenics

• Website: metagenics.com
• Ownership type: Private Equity
• Headquarters: Aliso Viejo, California, United States (USA)
• Employee distribution: United States (USA) 53%, Australia 20%, Belgium 14%, Other 14%
• Latest funding: October 2021
• Founded year: 1983
• Headcount: 501-1000
• LinkedIn: metagenics

Metagenics, based in Aliso Viejo, California, is a health supplement company that specializes in high-potency nutritional products designed to improve overall wellness. Founded in 1983, the company has built a reputation for offering a wide array of supplements that target specific health needs, including immune support, metabolic health, and gastrointestinal health. Metagenics serves both consumers and healthcare practitioners, providing products that are often recommended for better health outcomes. The company is also committed to quality, investing significantly in testing and research to ensure the efficacy and safety of its products. Additionally, Metagenics has developed educational programs aimed at healthcare practitioners, enhancing their understanding of functional medicine and personalized wellness care. This focus on education and practitioner partnerships underscores their role in the nutritional supplement industry, making them a relevant player in the market.

14. Bulk

• Website: bulk.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 80%, Poland 19%, Other 1%
• Founded year: 2005
• Headcount: 201-500
• LinkedIn: bulkpowders

Bulk is a nutritional supplement retailer based in London, England, established in 2005. The company specializes in a broad array of health and fitness products, including protein powders, vitamins, and sports nutrition supplements. With a workforce of approximately 288 employees, Bulk operates primarily through its online store, making it accessible to a wide customer base. The company targets fitness enthusiasts and individuals looking to enhance their health through quality nutritional products. Their offerings include specialized items for muscle building, weight loss, endurance, and overall health and wellbeing. Bulk has positioned itself as a relevant player in the nutritional supplement market, focusing on high-quality ingredients and customer satisfaction.

15. Healthspan

• Website: healthspan.co.uk
• Ownership type: Corporate
• Headquarters: Saint Peter Port, Saint Peter Port, Guernsey and Alderney
• Employee distribution: Guernsey and Alderney 77%, United Kingdom (UK) 21%, Cyprus 2%
• Latest funding: $88.0M, February 2022
• Founded year: 1996
• Headcount: 51-200
• LinkedIn: healthspan

Healthspan, based in Saint Peter Port, Guernsey, is a health supplement retailer that specializes in a wide range of vitamins, minerals, and dietary supplements. Founded in 1996, the company has built a solid reputation for providing nutritional support tailored to various health concerns. Healthspan's product offerings include multivitamins, omega-3 supplements, probiotics, and more, catering to both general wellness and specific health needs. The company primarily operates through its online store, allowing direct access to its extensive product range. With a workforce of approximately 188 employees, Healthspan has a significant presence in the UK and has expanded its reach to other regions, including Cyprus. The company has received substantial funding, with £88 million raised in early 2022, which underscores its growth trajectory and commitment to enhancing its product offerings and customer service.

16. Piping Rock Health Products

• Website: pipingrock.com
• Ownership type: Private
• Headquarters: Bohemia, New York, United States (USA)
• Employee distribution: United States (USA) 87%, India 8%, Mexico 4%, Other 1%
• Founded year: 2011
• Headcount: 501-1000
• LinkedIn: piping-rock-health-products

Piping Rock Health Products, LLC, based in Bohemia, New York, is a private health supplement retailer that specializes in vitamins, dietary supplements, and various health products. Established in 2011, the company has quickly gained traction among health-conscious consumers. Piping Rock operates primarily through its online store, providing easy access to a wide selection of products aimed at supporting wellness goals. The company emphasizes quality and customer satisfaction, offering a 100% satisfaction guarantee on its products. With a workforce of approximately 510 employees, Piping Rock has built a reputation for delivering high-quality supplements while maintaining a commitment to non-GMO ingredients. Their extensive product line includes vitamins, herbs, essential oils, and beauty products, catering to a broad spectrum of health needs. Piping Rock's focus on affordability and value, alongside their promotional deals, further enhances their appeal in the competitive nutritional supplement market.

17. NutraBio Labs, Inc.

• Website: nutrabio.com
• Ownership type: Private
• Headquarters: Middlesex, New Jersey, United States (USA)
• Employee distribution: United States (USA) 93%, United Kingdom (UK) 7%
• Founded year: 1996
• Headcount: 51-200
• LinkedIn: nutrabio-com

NutraBio Labs, Inc., based in Middlesex, New Jersey, is a nutritional supplement company that specializes in performance and wellness products. Since its inception in 1996, NutraBio has focused on providing high-quality supplements designed to enhance physical performance and overall health. Their product range includes protein powders, amino acids, and various wellness products aimed at fitness enthusiasts and health-conscious individuals. NutraBio operates an online store, ensuring easy access to their offerings. The company emphasizes quality, with all products manufactured in a cGMP and FDA inspected facility, and they conduct rigorous third-party testing to guarantee the purity and effectiveness of their supplements. NutraBio also prioritizes transparency, providing full label disclosure and catering to various dietary needs, including Kosher, Halal, and gluten-free options. Their commitment to quality and customer satisfaction positions them as a notable player in the nutritional supplement industry.

18. Swanson Health

• Website: swansonvitamins.com
• Ownership type: Private Equity
• Headquarters: Fargo, North Dakota, United States (USA)
• Employee distribution: United States (USA) 92%, Iraq 2%, Other 6%
• Latest funding: January 2016
• Founded year: 1969
• Headcount: 501-1000
• LinkedIn: swanson-health

Swanson Health, based in Fargo, North Dakota, is a private equity-owned company that specializes in health supplements. Founded in 1969, Swanson has built a reputation for providing a wide range of vitamins, supplements, and natural health products. The company primarily operates through its online store, making it accessible to a broad audience of health-conscious consumers. Swanson emphasizes quality in its offerings and has a customer-centric approach, which includes a rewards program to enhance customer loyalty. With a workforce of around 326 employees, the company has maintained a strong presence in the nutritional supplement market for over five decades, adapting to changing consumer needs and trends.

19. BioTechUSA

• Website: biotechusa.com
• Ownership type: Private
• Headquarters: Budapest, Budapest, Hungary
• Founded year: 1999
• Headcount: 501-1000
• LinkedIn: biotech-usa

BioTechUSA, based in Budapest, Hungary, is a private dietary supplement manufacturer and retailer that specializes in health and fitness products. Established in 1999, the company has grown to employ between 501 and 1000 people and operates an extensive online store alongside a network of franchise locations across Europe. BioTechUSA offers a comprehensive range of products, including protein powders, vitamins, amino acids, and functional foods, designed to support various fitness goals such as weight loss, muscle gain, and overall health improvement. The company prides itself on using high-quality ingredients, with over 25,000 tests conducted annually to ensure product safety and efficacy. Their collaboration with professional athletes and influencers further solidifies their position in the market, as they aim to inspire a healthier lifestyle among consumers. BioTechUSA adheres to strict food safety standards and regulations, ensuring that their products are free from prohibited substances, which is particularly important for athletes. Their commitment to quality and customer engagement positions them as a relevant player in the nutritional supplement industry.

20. Sports Research

• Website: sportsresearch.com
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 96%, Nepal 2%, India 2%
• Founded year: 1980
• Headcount: 51-200
• LinkedIn: sports-research-corp.

Sports Research, based in Los Angeles, California, is a private health supplement retailer that specializes in sports nutrition and wellness products. Founded in 1980, the company has been dedicated to enhancing performance, recovery, and overall health for athletes and fitness enthusiasts. Their product range includes dietary supplements such as vitamins, minerals, and specialized formulations like magnesium and collagen peptides. Sports Research operates an online store, allowing customers to purchase products directly, which facilitates a strong connection with their consumer base. The company prides itself on using high-quality ingredients and adheres to rigorous testing standards, ensuring that their products meet the expectations of health-conscious consumers. With a workforce of around 95 employees, Sports Research continues to be an active player in the nutritional supplement industry, focusing on innovation and customer satisfaction.

21. Designs for Health

• Website: designsforhealth.com
• Ownership type: Corporate
• Headquarters: Palm Coast, Florida, United States (USA)
• Employee distribution: United States (USA) 92%, Canada 5%, Australia 2%
• Latest funding: $150.0M, January 2024
• Founded year: 1989
• Headcount: 501-1000
• LinkedIn: designs-for-health

Designs for Health, based in Palm Coast, Florida, is a health supplement provider that specializes in functional medicine and dietary supplements. Established in 1989, the company has built a reputation for offering a wide array of products designed to enhance health and wellness. Their offerings cater to both healthcare practitioners and consumers, emphasizing the importance of quality and efficacy in nutritional supplementation. Designs for Health also invests in education, providing programs aimed at improving practitioners' understanding of nutrition and dietary supplements. This commitment to education and quality is reflected in their extensive catalog of over 300 research-backed products. The company has recently secured $150 million in funding, indicating a robust financial position and a focus on growth and innovation in the health supplement market.

22. Solgar Vitamin & Herb

• Website: solgar.com
• Ownership type: Corporate
• Headquarters: Leonia, New Jersey, United States (USA)
• Employee distribution: United States (USA) 35%, Turkey 15%, Israel 12%, Other 38%
• Latest funding: April 2023
• Founded year: 1947
• Headcount: 201-500
• LinkedIn: solgarusa

Solgar Vitamin & Herb, based in Leonia, New Jersey, has been a significant player in the nutritional supplement industry since its inception in 1947. The company specializes in high-quality vitamins, minerals, and herbal products, aiming to support the well-being of health-conscious consumers. Solgar is known for its rigorous quality control processes, producing supplements in small batches to ensure the highest standards. Their product range addresses various health interests, including immune support, digestive health, and beauty, among others. The company also emphasizes innovation, frequently introducing new products that incorporate clinically studied ingredients. With a workforce of around 243 employees and a global reach, Solgar continues to be a relevant and respected name in the nutritional supplement market.

23. Ancient Nutrition

• Website: ancientnutrition.com
• Ownership type: Corporate
• Headquarters: Franklin, Tennessee, United States (USA)
• Employee distribution: United States (USA) 97%, Canada 3%
• Latest funding: January 2025
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: ancient-nutrition

Ancient Nutrition, based in Franklin, Tennessee, is a dietary supplement company that specializes in health products aimed at enhancing wellness. Founded in 2016, the company offers a variety of products including collagen, protein powders, probiotics, and vitamins. Their target market consists of health-conscious consumers looking to improve their overall well-being through nutritional supplements. Ancient Nutrition operates an online store, allowing customers to purchase products directly and subscribe for regular deliveries. The company emphasizes the use of ancient techniques and clinically proven ingredients in their formulations. They are also committed to regenerative farming practices, which reflects a growing trend towards sustainability in the food and supplement industries. This focus on quality and sustainability positions Ancient Nutrition as a relevant player in the nutritional supplement market.

24. Nutricost

• Website: nutricost.com
• Ownership type: Private
• Headquarters: Vineyard, Utah, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: nutricost

Nutricost, based in Vineyard, Utah, is a private health supplement retailer that has been operational since 2012. The company specializes in a wide range of dietary products, including amino acids, vitamins, and sports nutrition items, catering primarily to health-conscious individuals seeking nutritional support. Nutricost operates mainly through its online store, providing customers with direct access to their extensive product offerings. The company emphasizes customer satisfaction, offering a 60-day money-back guarantee on all orders and free shipping for purchases over $59. With a workforce of around 150 employees, Nutricost has carved out a niche in the health supplement industry, focusing on quality and accessibility for its customers.

25. AdvoCare

• Website: advocare.com
• Ownership type: Private
• Headquarters: Richardson, Texas, United States (USA)
• Employee distribution: United States (USA) 99%
• Founded year: 1993
• Headcount: 201-500
• LinkedIn: advocare

AdvoCare International, LLC, based in Richardson, Texas, is a private dietary supplement company that has been operational since 1993. The company specializes in a wide array of health and wellness products designed to enhance energy, support gut health, promote hydration, boost immunity, and improve overall wellness. AdvoCare operates primarily through a direct sales model, allowing customers to purchase products online. This approach not only facilitates access for health-conscious consumers but also fosters a community around their brand. With a workforce of approximately 201-500 employees, AdvoCare has maintained a significant presence in the nutritional supplement industry for over three decades. Their product offerings include well-known items such as Spark®, a vitamin and amino acid supplement, and various probiotic formulations. AdvoCare emphasizes quality and scientific backing in their product development, which is crucial in a market where consumer trust is paramount.

26. Bluebonnet Nutrition

• Website: bluebonnetnutrition.com
• Ownership type: Corporate
• Headquarters: Sugar Land, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $2.5M, April 2023
• Founded year: 1991
• Headcount: 201-500
• LinkedIn: bluebonnetnutrition

Bluebonnet Nutrition, based in Sugar Land, Texas, is a nutritional supplement company that has been operational since 1991. The company specializes in a wide array of vitamins, minerals, and dietary supplements aimed at health-conscious consumers. With a workforce of around 66 employees, Bluebonnet Nutrition primarily sells its products through online channels and retail partnerships. The company has made a name for itself by focusing on high-quality ingredients and rigorous testing, ensuring that their products meet strict safety and quality standards. They have received recognition in the industry, including multiple awards from WholeFoods Magazine for their supplement lines. Recently, Bluebonnet secured $2.5 million in funding in April 2023, which reflects their ongoing commitment to innovation and expansion in the nutritional supplement market.

27. Vitamin World

• Website: vitaminworld.com
• Ownership type: Corporate
• Headquarters: Melville, New York, United States (USA)
• Employee distribution: United States (USA) 86%, Puerto Rico 5%, United States Virgin Islands 5%, Other 5%
• Latest funding: December 2017
• Founded year: 1977
• Headcount: 201-500
• LinkedIn: vitamin-world

Vitamin World, based in Melville, New York, is a retail company that has been operating since 1977. The company specializes in health and wellness products, offering a broad selection of vitamins, dietary supplements, and beauty care items. With a workforce of approximately 486 employees, Vitamin World serves health-conscious consumers by providing products aimed at supporting various health goals. Their online platform facilitates easy access to their offerings, allowing customers to shop conveniently for their nutritional needs. Vitamin World has maintained a significant presence in the industry, focusing on quality and customer satisfaction, which has helped them remain relevant over the decades.

Nutritional Supplements Insights: Key Companies

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