The internet-based toy retail industry is evolving rapidly as more families turn to online shopping for children’s products. Companies in this market design engaging websites that cater to parents' needs, offering everything from educational materials to traditional toys. Increasingly, sustainability is becoming a focal point, with many brands exploring eco-friendly materials and practices. As tech-savvy parents seek unique, quality toys, we expect innovations like AR play experiences and personalized shopping to emerge. This industry is finding its unique blend of tradition and technology, adapting to fulfill modern demands for convenience and responsible consumerism.

In this sector, companies range from global giants to regional players, showcasing various specialties. For instance, ToysRUs and The LEGO Group represent established retailers, while newer firms like Fat Brain Toys emphasize educational products. Founded between 1932 and 2024, these companies generally pay attention to enhancing their online platforms to connect with their customers. Most operate on a significant scale, employing several hundred to thousands of individuals and serving markets around the globe, from North America to Europe and beyond. Each champions distinct offerings targeted at inspiring children's creativity and curiosity.

Continue reading to discover the top internet based toy retail companies.

Top 27 Internet Based Toy Retail Companies Companies

1. ToysRUs

• Website: toysrus.com
• Ownership type: Private Equity
• Headquarters: Parsippany-Troy Hills, New Jersey, United States (USA)
• Employee distribution: United States (USA) 54%, Canada 12%, South Africa 4%, Other 30%
• Latest funding: June 2019
• Founded year: 1948
• Headcount: 10001+
• LinkedIn: toysrus1

ToysRUs is a retail company based in Parsippany-Troy Hills, New Jersey, specializing in toys and games. Founded in 1948, the company has built a reputation for offering a wide array of products for children, including action figures, arts and crafts supplies, and outdoor play items. ToysRUs primarily serves families and individuals looking for quality toys, providing an online shopping experience that allows customers to explore various categories tailored to different age groups and interests. The company has a significant workforce, with over 13,000 employees, and operates in multiple countries, including the United States, Canada, and South Africa. Although it has not reported any recent funding, ToysRUs continues to engage with its customer base through its website, which features a broad selection of toys and promotional offers, such as free shipping on orders over $49.

2. ToysRUs Canada

• Website: toysrus.ca
• Ownership type: Private
• Headquarters: Vaughan, Ontario, Canada
• Employee distribution: Canada 98%, Other 2%
• Latest funding: Other (Debt), $84.3M, December 2024
• Founded year: 1984
• Headcount: 1001-5000
• LinkedIn: toys%27r%27us-canada

Toys 'R' Us Canada Ltd. is a retail company based in Vaughan, Ontario, specializing in toys and children's products. Founded in 1984, the company has built a strong reputation for offering a wide array of items, including toys, books, and clothing tailored for children of various age groups. ToysRUs Canada serves primarily parents and guardians, providing a convenient shopping experience both in physical stores and through their online platform. The company has made significant strides in enhancing its online presence, offering features such as price matching and free shipping on orders over $75. With a workforce of approximately 486 employees, ToysRUs Canada is a notable player in the Canadian toy retail market. Recently, the company secured funding of approximately $84 million, indicating a commitment to growth and adaptation in a rapidly changing retail environment.

3. the LEGO Group

• Website: lego.com
• Ownership type: Private
• Headquarters: Billund, Denmark
• Employee distribution: Denmark 35%, United States (USA) 15%, United Kingdom (UK) 13%, Other 37%
• Founded year: 1932
• Headcount: 10001+
• LinkedIn: lego-group

The LEGO Group, founded in 1932 and headquartered in Billund, Denmark, is a prominent toy manufacturer recognized for its iconic plastic construction toys. With over 19,000 employees globally, the company has a significant presence in various markets, including the United States, the United Kingdom, and Mexico. LEGO offers an extensive range of products, including themed sets, merchandise, and educational tools aimed at children and adult enthusiasts alike. The company operates primarily as a retailer, selling directly to consumers through its online store, which features a comprehensive selection of products categorized by themes, age groups, and interests. LEGO's commitment to creativity and play is evident in its innovative product lines and community engagement initiatives, such as the LEGO Insiders program, which rewards loyal customers. The company also emphasizes sustainability in its operations, aligning with modern consumer values.

4. Kmart Australia Limited

• Website: kmart.com.au
• Ownership type: Private
• Headquarters: Mulgrave, Victoria, Australia
• Employee distribution: Australia 90%, New Zealand 6%, Other 4%
• Founded year: 1969
• Headcount: 10001+
• LinkedIn: kmart-australia-limited

Kmart Australia Limited, founded in 1969 and based in Mulgrave, Victoria, operates as a retail store offering a wide range of products, including clothing, home goods, and toys. The company is known for its commitment to providing affordable shopping options, making it a popular choice among budget-conscious consumers. Kmart has a significant presence in both physical retail and online sales, with a user-friendly website that features a dedicated section for toys. This section includes various categories such as action figures, dolls, and educational toys, appealing to a broad audience. Kmart's online platform supports services like Click & Collect and home delivery, enhancing customer convenience and engagement. With over 13,000 employees, Kmart continues to be a relevant player in the retail industry, particularly in the toy segment.

5. The Entertainer

• Website: thetoyshop.com
• Ownership type: Corporate
• Headquarters: Amersham, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 92%, Pakistan 3%, Egypt 2%, Other 3%
• Latest funding: $100.0M, May 2018
• Founded year: 1981
• Headcount: 1001-5000
• LinkedIn: the-entertainer

The Entertainer (Amersham) Limited is a prominent toy retailer based in Amersham, England, established in 1981. The company specializes in providing a wide array of toys and games for children, appealing primarily to parents and guardians seeking quality products. With a workforce of over 1,000 employees, The Entertainer operates both physical retail locations and a robust online platform at thetoyshop.com. This dual approach allows them to reach a broad customer base. The Entertainer is known for its extensive selection of toys from well-known brands such as LEGO, Disney, and Marvel, among others. In 2018, the company secured £100 million in funding, which has likely contributed to its ongoing expansion and ability to adapt to market trends.

6. Toys R Us UK

• Website: toysrus.co.uk
• Ownership type: Private
• Headquarters: United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 97%, United States (USA) 3%
• Founded year: 1985
• Headcount: 10001+
• LinkedIn: toys-r-us-uk

Toys R Us UK is a retail company that specializes in toys and games, catering primarily to families and children. Founded in 1985, the company has a long-standing history in the toy industry. Recently, Toys R Us UK has made a comeback, operating both online and through physical store locations across the UK. Their website serves as a platform for customers to explore a wide range of products, from popular toy brands to exclusive items. The company emphasizes customer engagement through initiatives like Geoffrey's Playground, which offers fun activities and educational content for children. This focus on community interaction and customer service positions Toys R Us UK as a significant player in the toy retail market, appealing to consumers looking for gifts and entertainment for their children.

7. PT. Toys Games Indonesia

• Website: toyskingdom.co.id
• Ownership type: Private
• Headquarters: West Jakarta, Jakarta, Indonesia
• Employee distribution: Indonesia 100%
• Founded year: 2010
• Headcount: 1001-5000
• LinkedIn: pt-toys-games-indonesia

PT. Toys Games Indonesia, known as Toys Kingdom, is a private toy retailer based in West Jakarta, Indonesia. Founded in 2010, the company has established itself as a prominent player in the toy market, catering to children of all ages with a wide array of products. Their offerings include toys for babies, boys, girls, and outdoor activities, emphasizing quality and safety. Toys Kingdom facilitates online shopping through their website, allowing customers to purchase toys conveniently. They also provide membership benefits, enhancing customer loyalty and engagement. The company actively participates in community events and promotions, such as the Jakarta Fair, and runs initiatives like 'Toys For Kids' to support educational institutions. With a workforce of over 300 employees, Toys Kingdom is dedicated to creating smiles and enriching the play experiences of children across Indonesia.

8. Mastermind Toys

• Website: mastermindtoys.com
• Ownership type: Private Equity
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 100%
• Latest funding: April 2025
• Founded year: 1984
• Headcount: 1001-5000
• LinkedIn: mastermind-toys

Mastermind Toys, based in Toronto, Ontario, Canada, is a retail company that specializes in toys, books, and educational products for children. Established in 1984, the company has built a strong reputation for offering high-quality items that encourage creativity and learning. Mastermind Toys serves parents and guardians looking for enriching products for their children. The company operates both online and through physical stores, providing customers with flexible shopping options. Their website features a wide array of categories, including arts and crafts, construction toys, dolls, games, and educational resources. Mastermind Toys also emphasizes customer engagement through store events and a loyalty program, enhancing their community presence. With a dedicated workforce and a clear focus on child development, Mastermind Toys continues to be a significant player in the toy retail industry.

9. Intertoys

• Website: intertoys.nl
• Ownership type: Private Equity
• Headquarters: Duivendrecht, North Holland, Netherlands
• Employee distribution: Netherlands 100%
• Latest funding: October 2017
• Founded year: 1976
• Headcount: 1001-5000
• LinkedIn: intertoys

Intertoys, based in Duivendrecht, North Holland, is a private equity-owned retail company that specializes in toys and multimedia products. Founded in 1976, Intertoys has built a reputation for offering a wide range of items for children, including games, outdoor toys, and craft supplies. The company caters to families and individuals seeking quality toys for various occasions. With a workforce of approximately 937 employees, Intertoys operates both an online store and over 200 physical locations across the Netherlands. Their online platform features an extensive selection of toys from well-known brands, making it a go-to destination for customers looking for the latest and most popular products in the toy industry.

10. American Girl

• Website: americangirl.com
• Ownership type: Private
• Headquarters: Middleton, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1986
• Headcount: 1001-5000
• LinkedIn: american-girl

American Girl, founded in 1986 and based in Middleton, Wisconsin, is a private company specializing in the retail and manufacturing of dolls and related products for children. The company offers a range of dolls, including historical characters and customizable options, along with clothing, accessories, and books that enhance the storytelling aspect of play. American Girl targets children and their parents, focusing on educational and engaging toys that promote creativity and learning. The company operates both online and through physical store locations across the United States, providing a comprehensive shopping experience. American Girl has established a strong brand presence and community engagement through events and activities in its stores, further solidifying its position in the toy industry.

11. JouéClub !

• Website: joueclub.fr
• Ownership type: Private
• Headquarters: Bordeaux, Nouvelle-Aquitaine, France
• Employee distribution: France 93%, Lebanon 3%, Other 4%
• Founded year: 1952
• Headcount: 1001-5000
• LinkedIn: joueclub

JouéClub !, founded in 1952 and based in Bordeaux, Nouvelle-Aquitaine, France, is a private retail company specializing in toys and games for both children and adults. With a workforce of approximately 775 employees, JouéClub operates a network of over 300 stores across France, complemented by a robust online platform. The company offers a wide array of products, including educational toys, outdoor games, and popular brands like LEGO, Barbie, and Pokémon. JouéClub aims to provide families with age-appropriate toys that promote learning and development. Their commitment to customer satisfaction is evident through services like in-store pickup within an hour and a focus on seasonal promotions, such as their Christmas catalog. JouéClub has been recognized as the 'Meilleure chaine de magasins de l'année' in 2022 and 2023, highlighting its strong reputation in the toy retail industry.

12. Babyshop Group

• Website: babyshop.com
• Ownership type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Employee distribution: Sweden 75%, Pakistan 5%, Norway 5%, Other 14%
• Latest funding: $16.2M, June 2019
• Founded year: 2006
• Headcount: 201-500
• LinkedIn: babyshopgroup

Babyshop Group, founded in 2006 and based in Stockholm, Sweden, operates as a private equity-owned retail company. With a workforce of approximately 216 employees, the company has established itself as a notable player in the market for baby and children's products. Babyshop offers a comprehensive online shopping experience, featuring a wide array of items such as clothing, accessories, and notably, toys. Their website showcases a dedicated section for toys, which includes categories like building blocks, dolls, and outdoor play equipment. In June 2019, Babyshop secured funding amounting to approximately 16.15 million USD, indicating investor confidence in their business model and growth potential. This funding supports their ongoing efforts to enhance their online presence and product offerings, making them a relevant entity in the e-commerce space for children's products.

13. Fat Brain Toys

• Website: fatbraintoys.com
• Ownership type: Corporate
• Headquarters: Omaha, Nebraska, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: October 2020
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: fat-brain-toys

Fat Brain Toys, based in Omaha, Nebraska, is a toy retailer and manufacturer that specializes in educational and learning toys. Established in 2002, the company has developed a reputation for designing and producing innovative toys that foster creativity and learning among children. Their product offerings include a wide range of toys curated for various age groups, from infants to adults, and they emphasize quality and educational value. Fat Brain Toys operates primarily through their online store, making it accessible to a broad audience. They also engage with their customers by offering personalized gifts and resources for educators, showcasing their commitment to enhancing the play experience. The company has not reported any recent funding, indicating a stable operational model since its inception.

14. Toyworld New Zealand

• Website: toyworld.co.nz
• Ownership type: Family Owned
• Headquarters: Auckland, Auckland, New Zealand
• Employee distribution: New Zealand 78%, Australia 15%, United States (USA) 7%
• Founded year: 1976
• Headcount: 201-500
• LinkedIn: toyworld-new-zealand

Toyworld New Zealand, founded in 1976, is a family-owned retail company based in Auckland, New Zealand. The company specializes in a wide array of toys and children's products, offering items that range from action figures and dolls to educational toys. Toyworld primarily targets parents and guardians seeking quality products for their children. With a robust online store, customers can conveniently browse and purchase toys across various categories. The company has a notable presence in New Zealand, with a smaller distribution in Australia and the United States. Their commitment to providing a variety of toys and engaging with customers through their online platform positions them as a relevant player in the toy retail industry.

15. Toy World

• Website: toyworld.com.au
• Ownership type: Family Owned
• Headquarters: New Delhi, Delhi, India
• Founded year: 1976
• Headcount: 51-200
• LinkedIn: toy-world

Toy World is a family-owned retail company based in Australia, specializing in toys and children's products. Founded in 1976, the company has built a reputation for offering a wide array of items, including action figures, educational toys, and outdoor equipment. Toy World primarily serves families and consumers, providing both online shopping options and physical store locations. Their website features a comprehensive selection of toys categorized by type, brand, and age group, making it easy for customers to find suitable products. The company emphasizes customer convenience with services like click-and-collect and same-day order processing. Toy World remains active in the toy retail industry, adapting to market trends and consumer needs.

16. Kidstuff

• Website: kidstuff.com.au
• Ownership type: Private
• Headquarters: Glebe, New South Wales, Australia
• Employee distribution: Australia 98%, Other 2%
• Founded year: 1969
• Headcount: 201-500
• LinkedIn: kidstuff-pty-ltd

Kidstuff is a private retail company based in Glebe, New South Wales, Australia, specializing in toys and educational products for children. Established in 1969, Kidstuff has built a reputation for offering high-quality items that support children's development. The company caters to a wide range of age groups, from newborns to young adults, and provides an online shopping experience that allows parents and guardians to easily find suitable products. Kidstuff's product categories include art supplies, building sets, dolls, educational toys, and outdoor play equipment, among others. Their focus on educational toys reflects a growing trend in the industry, where parents seek products that promote learning and creativity. With a workforce of around 160 employees, Kidstuff remains a significant player in the Australian toy retail market, actively engaging with customers through both online and physical store channels.

17. ToysRUs Iberia SLU

• Website: toysrus.es
• Ownership type: Private Equity
• Headquarters: Alcala De Henares, Madrid, Spain
• Latest funding: Other (Debt), $3.1B, September 2017
• Founded year: 1991
• Headcount: 1001-5000
• LinkedIn: toys-r-us-iberia-sa

ToysRUs Iberia SLU, founded in 1991 and based in Alcala De Henares, Madrid, Spain, is a retail company specializing in toys, clothing, and baby products. The company operates a robust online store, toysrus.es, which provides a convenient shopping experience for families. They offer a wide array of products, including educational toys, arts and crafts supplies, and outdoor play equipment. ToysRUs Iberia SLU is particularly focused on catering to the needs of children and parents, ensuring that their offerings are both appealing and practical. The company has received significant funding, amounting to €3.1 billion in 2017, which underscores their commitment to growth and innovation in the retail space. Their online presence is complemented by physical stores, allowing customers to shop in a manner that suits their preferences.

18. schleich

• Website: schleich-s.com
• Ownership type: Private Equity
• Headquarters: Munich, Bavaria, Germany
• Employee distribution: Germany 57%, United States (USA) 15%, France 8%, Other 20%
• Latest funding: July 2019
• Founded year: 1935
• Headcount: 201-500
• LinkedIn: schleich-gmbh

Schleich GmbH, based in Munich, Bavaria, Germany, is a toy manufacturer and retailer known for its high-quality figurines and playsets designed for children. Founded in 1935, the company has built a reputation for creating products that foster imaginative play and storytelling. Schleich's product range includes various themes such as wildlife, farm life, and fantasy, appealing to a broad audience of families and gift-givers. The company operates an online store, allowing customers to purchase directly from their extensive catalog. Schleich has also established flagship stores in collaboration with museums and zoos, enhancing their brand visibility and customer engagement. Their commitment to sustainability is evident in their product design and materials, as they strive to create long-lasting, recyclable toys. With a workforce of approximately 397 employees, Schleich continues to be a significant player in the toy industry, focusing on quality and creativity in their offerings.

19. Grupo Juguetron

• Website: juguetron.mx
• Ownership type: Private
• Headquarters: Ciudad De Mexico, Ciudad De México, Mexico
• Employee distribution: Mexico 100%
• Founded year: 1989
• Headcount: 1001-5000
• LinkedIn: juguetron

Grupo Juguetron, founded in 1989, is a private online toy retailer based in Mexico City. The company specializes in offering a wide range of toys and games suitable for children of all ages. Their website provides an organized shopping experience, allowing parents and guardians to easily navigate through various product categories. Juguetron's extensive inventory includes items for infants, preschoolers, and older children, covering everything from educational toys to outdoor play equipment. The company emphasizes customer satisfaction through promotions and a loyalty program, enhancing the shopping experience. With a dedicated focus on e-commerce, Grupo Juguetron has established itself as a significant player in the online toy retail sector in Mexico.

20. La Grande Récré

• Website: lagranderecre.fr
• Ownership type: Corporate
• Headquarters: Champs-Sur-Marne, Île-De-France, France
• Employee distribution: France 90%, Reunion 6%, Other 4%
• Latest funding: $55.0M, October 2023
• Founded year: 1977
• Headcount: 501-1000
• LinkedIn: lagrander%c3%a9cr%c3%a9

La Grande Récré, founded in 1977 and headquartered in Champs-Sur-Marne, Île-De-France, is a prominent toy retailer in France. The company operates an extensive online shopping platform, allowing customers to browse a wide array of toys and games suitable for children of all ages. With a network of over 112 physical stores across France, La Grande Récré emphasizes quality and educational value in its product offerings. The company also features a loyalty program, gift list creation, and various customer services such as e-reservation and Click & Collect. Recently, La Grande Récré secured €55 million in funding in October 2023, which underscores its potential for growth and innovation in the competitive toy retail market.

21. Juguettos

• Website: juguettos.com
• Ownership type: Private
• Headquarters: Villena, Valencian Community, Spain
• Employee distribution: Spain 100%
• Founded year: 1975
• Headcount: 201-500
• LinkedIn: juguettos

Juguettos is a private retail company based in Villena, Valencian Community, Spain, specializing in toys and educational products for children. Founded in 1975, the company has established itself as a trusted name in the toy industry, offering a wide range of products categorized by age to help parents find suitable options for their children. Juguettos operates primarily through its online store, which allows for a convenient shopping experience, and it also boasts a substantial network of over 271 physical stores across Spain. The company emphasizes its expertise in toys, providing a selection that includes educational toys, games, and various play items. Juguettos aims to support child development through play, making it a relevant player in the toy retail market.

22. Toy Kingdom (Pty) Ltd

• Website: toykingdom.co.za
• Ownership type: Private
• Headquarters: Cape Town, Western Cape, South Africa
• Employee distribution: South Africa 98%, Philippines 2%
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: toy-kingdom-pty-ltd-

Toy Kingdom (Pty) Ltd, based in Cape Town, South Africa, is a retail company that specializes in toys and children's products. Established in 2007, the company has grown to employ around 315 individuals, primarily in South Africa. Toy Kingdom offers a wide array of products, including action figures, educational toys, outdoor sports equipment, and more, catering to various age groups from infants to teenagers. The company operates an online store, allowing customers to conveniently purchase items directly. This online platform enhances accessibility for parents and guardians seeking quality toys for their children. Toy Kingdom also features a loyalty program, gift cards, and a gift registry, further engaging its customer base and enhancing the shopping experience.

23. Juguetilandia

• Website: juguetilandia.com
• Ownership type: Private
• Headquarters: Finestrat, Valencian Community, Spain
• Employee distribution: Spain 100%
• Founded year: 1990
• Headcount: 201-500
• LinkedIn: juguetilandia

Juguetilandia, based in Finestrat, Spain, is a private toy retailer that has been operational since 1990. The company specializes in a wide array of products, including toys, outdoor items, and school supplies, aimed at children of all ages. With a workforce of approximately 123 employees, Juguetilandia has built a reputation for quality and customer service. They operate an online store that allows customers to conveniently browse and purchase products, alongside over 60 physical locations across Spain. The company is known for its competitive pricing and offers various promotions, including free shipping on orders over €59. Juguetilandia also provides personalized customer support, ensuring a responsive and engaging shopping experience. Their focus on educational toys and popular brands like LEGO and Playmobil further enhances their appeal in the market.

24. Tienda Universal

• Website: tiendauniversal.com
• Ownership type: Private
• Headquarters: United States (USA)
• Employee distribution: Costa Rica 97%, Spain 3%
• Founded year: 1926
• Headcount: 501-1000
• LinkedIn: tienda-universal

Tienda Universal, founded in 1926, is a private retail company based in the United States, with a significant presence in Costa Rica and Nicaragua. The company operates an online store that offers a wide array of products, prominently featuring toys alongside home goods, beauty products, and technology. With a workforce of approximately 316 employees, Tienda Universal has established itself as a convenient shopping destination for consumers seeking various items for personal use. The toy section of their website includes categories such as dolls, action figures, and educational toys, indicating their commitment to serving the toy market. The company has not reported any recent funding, suggesting a stable operational model without external financial backing. Tienda Universal's online platform allows for a seamless shopping experience, making it accessible to a broad customer base.

25. Mighty Ape

• Website: mightyape.co.nz
• Ownership type: Corporate
• Headquarters: Auckland, Auckland, New Zealand
• Employee distribution: New Zealand 98%, Other 2%
• Latest funding: $89.8M, December 2020
• Founded year: 2008
• Headcount: 201-500
• LinkedIn: mighty-ape-limited

Mighty Ape is an e-commerce retailer based in Auckland, New Zealand, founded in 2008. The company operates primarily online, providing a wide array of products, including electronics, games, books, and notably, toys. With a workforce of around 126 employees, Mighty Ape has established itself as a significant player in the New Zealand market. The company emphasizes convenience in online shopping, offering next-day delivery and a membership program that provides various benefits to enhance customer satisfaction. Mighty Ape has also received substantial funding, amounting to approximately NZD 89.8 million, which underscores its growth potential and commitment to expanding its offerings. The inclusion of a dedicated toy section on its website highlights its involvement in the toy industry, catering to consumers seeking both popular and niche toy products.

26. Lekekassen AS

• Website: lekekassen.no
• Ownership type: Corporate
• Headquarters: Grimstad, Agder, Norway
• Employee distribution: Norway 100%
• Latest funding: $47.6M, June 2021
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: lekekassen-as

Lekekassen AS, based in Grimstad, Agder, Norway, is a corporate toy retailer that specializes in a broad selection of toys and games for children. Established in 2013, the company has quickly grown to become a prominent player in the Norwegian toy market, claiming to be the largest toy store in the country. Lekekassen focuses on providing affordable gift options for parents, featuring well-known brands such as LEGO, Disney, and Pokémon. The company operates an online store that not only offers competitive pricing but also ensures quick delivery and a customer loyalty program. With a workforce of around 30 employees, Lekekassen has been active in the toy industry for over 70 years, showcasing their expertise and commitment to customer service. In June 2021, they secured funding amounting to approximately 47.6 million NOK, which indicates investor confidence in their business model and growth potential.

27. ROFU Kinderland GmbH

• Website: rofu.de
• Ownership type: Private
• Headquarters: Altenahr, Rhineland-Palatinate, Germany
• Employee distribution: Germany 100%
• Founded year: 1962
• Headcount: 1001-5000
• LinkedIn: rofu-kinderland

ROFU Kinderland GmbH, founded in 1962 and based in Altenahr, Rhineland-Palatinate, Germany, is a private retail company that specializes in toys and children's products. With a workforce of around 93 employees, the company has established itself as a significant player in the toy market. ROFU offers an extensive selection of toys, games, and educational materials tailored for various age groups, primarily targeting parents and guardians. The company operates a user-friendly online store, allowing customers to conveniently browse and purchase products. ROFU's commitment to providing quality toys is reflected in its partnerships with well-known brands such as Playmobil, LEGO, and Ravensburger, enhancing its appeal to consumers. The company also engages with its audience through social media and a family blog, further solidifying its presence in the industry.

Internet Based Toy Retail Companies Insights: Key Companies

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