The cardio fitness equipment sector focuses on creating machines that enhance cardiovascular health, weight management, and overall fitness levels. Companies in this field manufacture products such as treadmills, stationary bikes, ellipticals, and rowing machines, complemented by technology that tracks performance and health metrics. As fitness enthusiasts place greater importance on personalized experiences, many companies are integrating digital solutions into their offerings. Furthermore, the industry's growth is driven by increasing health awareness and a global push towards better lifestyle choices. Companies that innovate with interactive technologies are well-positioned to succeed in this competitive market.

This list features 27 companies excelling in cardio fitness equipment, varying in size from small boutiques to large corporations. They hail from locations such as the United States, Canada, and Europe, with founding years ranging from the 1920s to the 2010s. These companies are predominantly focused on manufacturing quality cardio machines, featuring advanced technology and user-friendly designs. Some provide additional services, such as fitness apps, positioning them at the forefront of customer support and engagement.

Continue reading to discover the top cardio fitness equipment companies.

Top 27 Cardio Fitness Equipment Companies

1. Life Fitness / Hammer Strength

• Website: lifefitness.com
• Ownership type: Private Equity
• Headquarters: Rosemont, Illinois, United States (USA)
• Employee distribution: United States (USA) 56%, United Kingdom (UK) 8%, Brazil 6%, Other 30%
• Latest funding: $490.0M, May 2019
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: life-fitness

Life Fitness / Hammer Strength, founded in 1977 and based in Rosemont, Illinois, is a prominent manufacturer of fitness equipment. The company specializes in both cardiovascular and strength training equipment, catering to a variety of markets including health clubs, hospitality, and home gyms. Life Fitness is dedicated to enhancing physical wellness through high-quality products and innovative solutions. Their equipment range includes treadmills, ellipticals, bikes, and more, designed to meet the needs of different users. In addition to their physical products, Life Fitness also offers digital solutions to optimize the user experience, demonstrating their commitment to staying relevant in a rapidly evolving industry. The company has received significant funding, amounting to $490 million in 2019, which underscores investor confidence in their business model and growth potential.

2. Precor

• Website: precor.com
• Ownership type: Corporate
• Headquarters: Woodinville, Washington, United States (USA)
• Employee distribution: United States (USA) 78%, United Kingdom (UK) 5%, Germany 5%, Other 12%
• Latest funding: $420.0M, December 2020
• Founded year: 1980
• Headcount: 501-1000
• LinkedIn: precor

Precor, headquartered in Woodinville, Washington, is a prominent manufacturer of fitness equipment, specializing in high-quality cardio and strength training solutions. Established in 1980, the company has developed a strong foothold in the fitness industry, catering to a variety of clients including commercial gyms, corporate fitness centers, and educational institutions. Precor is recognized for its commitment to innovation, offering advanced products designed to enhance physical fitness and wellness. The company operates on a global scale, ensuring reliable service and support for its customers. In December 2020, Precor secured $420 million in funding, which underscores its ongoing relevance and potential for growth in the fitness equipment market.

3. Cybex International, Inc.

• Website: cybexintl.com
• Ownership type: Corporate
• Headquarters: Medway, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 69%, India 10%, Italy 5%, Other 16%
• Latest funding: $195.0M, January 2016
• Founded year: 1947
• Headcount: 501-1000
• LinkedIn: cybex-international

Cybex International, Inc., based in Medway, Massachusetts, has been a significant player in the fitness equipment industry since its founding in 1947. The company specializes in manufacturing high-quality cardio and strength training equipment. Their product lineup includes essential cardio machines such as treadmills, ellipticals, and indoor cycles, catering to a wide range of customers, including health clubs, educational institutions, and corporate wellness programs. Cybex is known for its commitment to durability and performance, ensuring that their equipment meets the rigorous demands of various training environments. The company has also engaged in digital solutions to enhance user experience and facility management, reflecting a modern approach to fitness equipment. With a workforce of around 500 to 1000 employees, Cybex continues to be a relevant and active entity in the fitness equipment market.

4. Keiser Corporation

• Website: keiser.com
• Ownership type: Private
• Headquarters: Fresno, California, United States (USA)
• Employee distribution: United States (USA) 82%, Saudi Arabia 5%, Spain 5%, Other 9%
• Founded year: 1976
• Headcount: 201-500
• LinkedIn: keiser-international

Keiser Corporation, based in Fresno, California, is a private fitness equipment manufacturer that has been operational since 1976. The company specializes in high-quality strength and cardio equipment, catering to a wide array of customers, including health clubs, medical facilities, and sports organizations. Keiser is known for its innovative approach to fitness solutions, particularly in the realm of cardio equipment. Their product line features advanced machines such as the M3i Indoor Bike and the M5 Strider Elliptical, which are designed to enhance physical training and rehabilitation. The company prides itself on American manufacturing, ensuring that their products meet high standards of quality and performance. Keiser also offers educational resources and training programs to support users in maximizing the benefits of their equipment. With a workforce of around 175 employees, Keiser continues to play a significant role in the fitness equipment industry, focusing on engineering human performance through their specialized products.

5. Sunny Health and Fitness

• Website: sunnyhealthfitness.com
• Ownership type: Private
• Headquarters: Industry, California, United States (USA)
• Employee distribution: United States (USA) 91%, China 9%
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: sunnyhealthandfitness

Sunny Health and Fitness, founded in 2002 and based in Industry, California, is a private fitness equipment retailer. The company specializes in a broad array of fitness products, particularly focusing on cardio machines such as treadmills, exercise bikes, ellipticals, and rowers. They also provide strength training equipment and fitness accessories, catering to both fitness enthusiasts and individuals looking to improve their health. In addition to physical products, Sunny Health and Fitness has developed the SunnyFit® app, which offers users access to guided workouts and fitness tracking. This integration of technology with traditional fitness equipment reflects their commitment to enhancing the user experience and promoting a healthier lifestyle. With a workforce of around 69 employees, the company maintains a significant presence in the U.S. market, with a small portion of its operations in China. Their focus on customer engagement and product variety positions them as a relevant player in the fitness equipment industry.

6. Polar

• Website: polar.com
• Ownership type: Corporate
• Headquarters: Kempele, North Ostrobothnia, Finland
• Employee distribution: Finland 68%, Brazil 6%, Switzerland 4%, Other 22%
• Latest funding: July 2022
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: polar-electro-oy

Polar Electro Oy, based in Kempele, Finland, is a sports technology company that has been at the forefront of heart rate monitoring and fitness tracking since its inception in 1977. With a workforce of around 730 employees, Polar operates on a global scale, supplying a range of products including heart rate monitors, activity trackers, and bike computers. Their offerings are tailored for athletes and fitness enthusiasts, providing critical insights into performance and health metrics. The company has developed a reputation for accuracy and reliability in heart rate monitoring, with products like the Polar H10 being recognized as a benchmark in the industry. Polar also emphasizes the importance of data-driven training, offering tools that help users optimize their workouts and recovery. Their commitment to innovation is evident in their continuous product development, ensuring they remain relevant in a competitive market.

7. TRUE Fitness

• Website: truefitness.com
• Ownership type: Family Owned
• Headquarters: St. Louis, Missouri, United States (USA)
• Employee distribution: United States (USA) 68%, Singapore 14%, India 8%, Other 9%
• Founded year: 1981
• Headcount: 51-200
• LinkedIn: true-fitness

TRUE Fitness, founded in 1981 and based in St. Louis, Missouri, is a family-owned manufacturer and retailer of fitness equipment. The company has carved out a niche in the fitness industry by providing high-quality commercial and home fitness equipment. Their product lineup includes a range of cardio machines such as treadmills, ellipticals, and bikes, as well as strength training equipment. TRUE Fitness serves various markets, including health clubs, educational institutions, and individual consumers. The company prides itself on its commitment to durability and performance, ensuring that their equipment meets the rigorous demands of both commercial facilities and home users. With over four decades of experience, TRUE Fitness has built a reputation for quality and reliability, making it a trusted choice for fitness facilities and enthusiasts alike.

8. Matrix Fitness USA

• Website: matrixfitness.com
• Ownership type: Private
• Headquarters: Cottage Grove, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 92%, Brazil 4%, Other 4%
• Founded year: 2001
• Headcount: 201-500
• LinkedIn: matrixfitnessusa

Matrix Fitness USA, founded in 2001 and based in Cottage Grove, Wisconsin, is a private manufacturer of fitness equipment. The company specializes in a wide array of exercise machines, prominently featuring cardio equipment such as treadmills, ellipticals, and bikes. Matrix Fitness serves both commercial clients, including gyms and fitness centers, and individual consumers, aiming to enhance workout experiences and help users achieve their fitness goals. With a workforce of approximately 160 employees, the company has a significant presence in the United States, with a small percentage of its operations in Brazil and other regions. Their commitment to innovation and quality in fitness solutions has allowed them to maintain a relevant position in the competitive fitness equipment market.

9. Sport-Tiedje Group

• Website: sport-tiedje.de
• Ownership type: Private
• Headquarters: Schleswig, Schleswig-Holstein, Germany
• Founded year: 1984
• Headcount: 501-1000
• LinkedIn: sport-tiedje-gmbh

Sport-Tiedje Group, now known as Fitshop, is a prominent retail company based in Schleswig, Germany, specializing in fitness equipment and accessories. Founded in 1984, the company has built a reputation as a trusted provider of home fitness solutions. Fitshop offers a wide array of products, particularly focusing on cardio fitness equipment such as treadmills, cross trainers, and rowing machines. With a commitment to customer satisfaction, they have served over 3.7 million customers across Europe. The company operates 67 physical stores and provides expert advice and service through its knowledgeable staff. Fitshop has been recognized multiple times as one of the best online shops for fitness equipment in Germany, reflecting its strong market position and customer loyalty.

10. Assault Fitness

• Website: assaultfitness.com
• Ownership type: Private
• Headquarters: Carlsbad, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: lifecore-fitness-inc.

Assault Fitness, based in Carlsbad, California, is a private company founded in 2004. It specializes in manufacturing and retailing high-quality cardio equipment, including bikes, treadmills, and rowers. The company caters to both individual consumers and fitness facilities, emphasizing durable equipment designed for intense workouts. Assault Fitness has established a reputation for creating products that withstand rigorous use, appealing to serious athletes and fitness enthusiasts alike. Their equipment is utilized by numerous professional teams and institutions, showcasing their commitment to quality and performance. The company operates under the belief that traditional fitness equipment often lacks the necessary durability for true athletic use, which drives their innovative design philosophy.

11. ICON Health and Fitness

• Website: iconfitness.com
• Ownership type: Private
• Headquarters: Logan, Utah, United States (USA)
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: icon-health-and-fitness

ICON Health and Fitness, based in Logan, Utah, is a prominent fitness technology company known for its innovative approach to health and fitness. Founded in 1977, the company operates under the iFIT brand, which provides a comprehensive range of connected fitness equipment and interactive training services. With a membership base exceeding 6.4 million, iFIT offers personalized workout experiences through its proprietary software and engaging content. The company’s portfolio includes well-known brands such as NordicTrack, ProForm, and Freemotion, which cater to various consumer needs in the fitness market. iFIT's technology allows for real-time adjustments during workouts, enhancing user experience and motivation. The company has also made significant strides in commercial fitness, partnering with organizations like U.S. Ski & Snowboard to provide state-of-the-art equipment for elite athletes. This commitment to innovation and community engagement positions ICON Health and Fitness as a key player in the fitness industry.

12. Teeter

• Website: teeter.com
• Ownership type: Private
• Headquarters: Bonney Lake, Washington, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1981
• Headcount: 51-200
• LinkedIn: teeter

Teeter, founded in 1981 and based in Bonney Lake, Washington, specializes in fitness equipment with a strong emphasis on health and wellness. The company offers a variety of products, including inversion tables, cardio machines, and strength training gear. Teeter's cardio offerings, such as the FreeStep cross trainer and Power10 elliptical rower, are designed to provide low-impact, effective workouts for users. The company operates primarily through an online store, allowing direct access to their products. Teeter is dedicated to improving the fitness experience for individuals, focusing on comfort and effectiveness in their equipment. Their commitment to customer satisfaction is reflected in their 90-day trial policy and responsive support services.

13. Wahoo Fitness

• Website: wahoofitness.com
• Ownership type: Private Equity
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 73%, United Kingdom (UK) 13%, Australia 4%, Other 10%
• Latest funding: July 2021
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: wahoo-fitness

Wahoo Fitness, founded in 2010 and based in Atlanta, Georgia, is a fitness technology company that specializes in creating innovative training equipment for cyclists and runners. The company offers a comprehensive range of products, including indoor cycling trainers, GPS cycling computers, heart rate monitors, and smart treadmills. Wahoo Fitness targets fitness enthusiasts who seek advanced tools to enhance their training experience. Their products are designed to integrate seamlessly with various training apps, providing users with a connected and interactive workout experience. Operating primarily through e-commerce, Wahoo Fitness ensures direct access to their products for customers across multiple regions, including the United States, the United Kingdom, Australia, Germany, and Japan. With a workforce of around 215 employees, Wahoo Fitness continues to make strides in the fitness technology sector, focusing on delivering high-quality, performance-driven equipment.

14. Tunturi New Fitness

• Website: tunturi.com
• Ownership type: Private
• Headquarters: Almere, Flevoland, Netherlands
• Employee distribution: Netherlands 95%, Taiwan 5%
• Founded year: 1922
• Headcount: 11-50
• LinkedIn: tunturi

Tunturi New Fitness B.V., based in Almere, Flevoland, Netherlands, is a private fitness equipment manufacturer with a history dating back to 1922. The company specializes in a wide range of fitness products, particularly cardio equipment such as exercise bikes, treadmills, and rowing machines. Tunturi serves both individual consumers and commercial gyms, providing quality fitness solutions tailored to various needs. Their operations include direct sales through their website and partnerships with retailers, ensuring accessibility to their products. Tunturi has a notable legacy in the fitness industry, having revolutionized home fitness with the introduction of the first exercise bike ergometer in 1969. With a dedicated workforce primarily located in the Netherlands, Tunturi continues to innovate and adapt to the evolving fitness landscape.

15. Concept2, Inc.

• Website: concept2.com
• Ownership type: Private
• Headquarters: Morristown, Vermont, United States (USA)
• Employee distribution: United States (USA) 76%, Italy 8%, Brazil 2%, Other 14%
• Founded year: 1976
• Headcount: 51-200
• LinkedIn: concept2-inc-

Concept2, Inc., founded in 1976 and based in Morristown, Vermont, is a private company that specializes in the manufacturing and retail of fitness equipment. The company is particularly known for its high-quality rowing machines, ski machines, and exercise bikes, which cater to both individual consumers and commercial fitness facilities. Concept2 has established a strong presence in the fitness industry, with their RowErg recognized as a benchmark for effective, low-impact workouts. Their products are utilized by a wide range of users, from casual fitness enthusiasts to elite athletes, including Olympians. Concept2 also emphasizes community engagement through events like the Fall Team Challenge and offers a free app, ErgData, to connect users and track their progress. The company has a notable history of innovation, having developed products that have won numerous accolades in competitive settings, including the Olympics. Their commitment to quality and customer service is reflected in their long-standing reputation and the loyalty of their user base.

16. Gym and Fitness

• Website: gymandfitness.com.au
• Ownership type: Corporate
• Headquarters: Prospect, South Australia, Australia
• Employee distribution: Australia 40%, India 22%, Pakistan 7%, Other 32%
• Latest funding: July 2014
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: gymandfitness-com-au

Gym and Fitness, founded in 2002 and based in Prospect, South Australia, operates as a fitness equipment retailer. The company offers a comprehensive selection of gym and fitness products, with a strong emphasis on cardio machines, including treadmills, exercise bikes, and rowing machines. They cater to both individual consumers and businesses, providing tailored solutions for home gyms and commercial fitness facilities. With a focus on quality and customer service, Gym and Fitness enhances the customer experience through its online store and physical showrooms. The company has established itself as a significant player in the fitness equipment market, recognized for its responsive customer support and a wide array of products that meet various fitness needs.

17. Waterrower | Nohrd

• Website: nohrd.com
• Ownership type: Private
• Headquarters: Germany
• Employee distribution: Germany 38%, United Kingdom (UK) 38%, France 6%, Other 19%
• Founded year: 1994
• Headcount: 51-200
• LinkedIn: nohrd-waterrower

Waterrower | Nohrd, founded in 1994 and based in Germany, is a private fitness equipment manufacturer known for its commitment to quality and design. The company specializes in producing high-end fitness products that blend functionality with aesthetic appeal. Their product range includes the WaterRower rowing machines, NOHRD bikes, and Sprintbok treadmills, all designed to enhance cardiovascular fitness. Waterrower | Nohrd also focuses on sustainability, ensuring that their equipment is crafted with environmentally friendly materials. They serve a variety of customers, from individual fitness enthusiasts to commercial gyms, showcasing their relevance in the fitness industry. With a workforce of around 34 employees, the company operates in multiple countries, including Germany, the UK, and France, further solidifying its international presence.

18. Octane Fitness

• Website: octanefitness.com
• Ownership type: Corporate
• Headquarters: O'Fallon, Missouri, United States (USA)
• Employee distribution: United States (USA) 56%, India 33%, Honduras 11%
• Latest funding: $115.0M, January 2016
• Founded year: 2001
• Headcount: 51-200
• LinkedIn: octane-fitness

Octane Fitness, a brand under True Fitness, is recognized for its high-performance cardio equipment designed to enhance fitness experiences. Founded in 2001, the company has carved out a niche in the fitness industry by focusing on innovative designs and user-friendly features. Their product lineup includes a range of cardio machines such as ellipticals, bikes, and climbers, which are engineered to meet the demands of both commercial facilities and home users. Octane Fitness emphasizes durability and performance, ensuring that their equipment can withstand rigorous use. The company has also been involved in various markets, including health clubs, educational institutions, and corporate fitness environments, showcasing their versatility and commitment to quality. With a solid foundation and a focus on customer satisfaction, Octane Fitness continues to be a relevant name in the cardio fitness equipment sector.

19. Gymstick International Ltd

• Website: gymstick.com
• Ownership type: Private
• Headquarters: Lahti, Päijät-Häme, Finland
• Employee distribution: Finland 100%
• Founded year: 2003
• Headcount: 11-50
• LinkedIn: gymstick-international-ltd

Gymstick International Ltd, based in Lahti, Finland, is a private company founded in 2003. It specializes in the manufacture and retail of fitness equipment, offering a wide array of products that include cardio machines, strength equipment, and fitness accessories. With a workforce of 11-50 employees, Gymstick serves both individual consumers and commercial clients, ensuring high-quality solutions for various fitness needs. The company has established a reputation for innovation, particularly with its Gymstick Originals, which are fitness products that have gained traction among professional athletes and fitness enthusiasts alike. Their catalog features over 650 products, showcasing their commitment to providing effective training tools for users at all fitness levels. Gymstick's focus on cardio equipment, including treadmills, exercise bikes, and rowers, positions them as a notable player in the fitness equipment industry.

20. Flaman Fitness

• Website: flamanfitness.com
• Ownership type: Private
• Headquarters: Nisku, Alberta, Canada
• Employee distribution: Canada 100%
• Founded year: 1990
• Headcount: 51-200
• LinkedIn: flaman-fitness-ca

Flaman Fitness, founded in 1990 and based in Nisku, Alberta, Canada, is a private fitness equipment retailer. The company offers a comprehensive selection of cardio and strength training products, catering to both individual consumers and businesses. Their product range includes essential cardio machines such as treadmills, ellipticals, and rowing machines, as well as strength training equipment and various fitness accessories. Flaman Fitness operates through an online store and maintains physical locations across Canada, providing tailored solutions for home gyms and commercial fitness needs. The company is dedicated to helping customers achieve their fitness goals by offering expert advice and a wide array of high-quality equipment. With a workforce of 51-200 employees, Flaman Fitness has established itself as a significant player in the Canadian fitness equipment market.

21. The Treadmill Factory

• Website: treadmillfactory.ca
• Ownership type: Private
• Headquarters: Markham, Ontario, Canada
• Employee distribution: Canada 100%
• Founded year: 1988
• Headcount: 51-200
• LinkedIn: the-treadmill-factory

The Treadmill Factory, based in Markham, Ontario, Canada, is a private fitness equipment retailer that has been operational since 1988. With a workforce of approximately 37 employees, the company specializes in a wide array of fitness products, prominently featuring cardio machines such as treadmills, ellipticals, and exercise bikes. Catering to both individual consumers and businesses, The Treadmill Factory operates multiple physical locations across Canada, complemented by a user-friendly online shopping platform. This dual approach allows them to reach a broad audience, from fitness enthusiasts to commercial clients seeking equipment for gyms and community centers. The company prides itself on offering high-quality products and exceptional customer service, which has contributed to its reputation in the fitness industry.

22. Afton Fitness

• Website: afton.in
• Ownership type: Private
• Headquarters: Chennai, Tamil Nadu, India
• Employee distribution: India 100%
• Founded year: 1988
• Headcount: 11-50
• LinkedIn: aftonfitness

Afton Fitness, founded in 1988 and based in Chennai, Tamil Nadu, India, is a private retail company focused on fitness equipment and accessories. With a workforce of around 33 employees, Afton Fitness has established itself as a significant player in the fitness equipment market. The company offers a wide array of products, including cardio equipment such as treadmills, elliptical cross trainers, exercise bikes, and rowing machines, catering to both home users and commercial gyms. In addition to selling equipment, Afton Fitness provides essential services like maintenance and support, which are crucial for gyms and fitness enthusiasts alike. Their commitment to quality and customer service is evident in their extensive network of service centers across India, ensuring that they can meet the needs of their clients effectively.

23. Movement Fitness

• Website: movement.com.br
• Ownership type: Private
• Headquarters: Brazil
• Employee distribution: Brazil 98%, Mexico 2%
• Founded year: 1988
• Headcount: 201-500
• LinkedIn: movement-fitness

Movement Fitness, founded in 1988, is a Brazilian company that specializes in the manufacturing and retailing of fitness equipment. With a workforce of approximately 139 employees, the company operates primarily in Brazil, with a small presence in Mexico. Movement Fitness offers a wide array of products tailored for both individual consumers and commercial entities, such as gyms and health clubs. Their product lineup includes strength training equipment and a significant selection of cardio machines, including treadmills, stationary bikes, and ellipticals. The company prides itself on delivering high-quality fitness solutions aimed at promoting health and fitness. With over three decades of experience in the fitness industry, Movement Fitness has established itself as a reliable source for fitness equipment, catering to the needs of various clients, from residential users to large fitness facilities.

24. Body-Solid, Inc.

• Website: bodysolid.com
• Ownership type: Private
• Headquarters: Forest Park, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1988
• Headcount: 51-200
• LinkedIn: body-solid-inc-

Body-Solid, Inc., founded in 1988 and based in Forest Park, Illinois, is a private company specializing in the manufacturing of fitness equipment. The company offers a wide array of products, including gym systems, free weights, and notably, cardio equipment. Their clientele ranges from fitness enthusiasts to commercial entities like gyms and personal trainers, who depend on Body-Solid's durable and effective solutions. Recently, Body-Solid has introduced new cardio products, such as the Best Fitness BFSB5R Indoor Training Cycle, showcasing their ongoing innovation and responsiveness to market demands. This commitment to product development and customer satisfaction positions Body-Solid as a significant player in the fitness equipment industry.

25. Fitness Depot

• Website: fitnessdepot.ca
• Ownership type: Private
• Headquarters: Cornwall, Ontario, Canada
• Employee distribution: Canada 84%, Pakistan 16%
• Founded year: 1993
• Headcount: 201-500
• LinkedIn: fitness-depot

Fitness Depot, founded in 1993 and based in Cornwall, Ontario, Canada, is a private retail company that specializes in fitness equipment and accessories. With a workforce of approximately 201-500 employees, the company operates both an online store and physical locations, serving the fitness needs of individuals and commercial clients. Fitness Depot offers a wide array of products, prominently featuring cardio machines such as treadmills, ellipticals, and exercise bikes, alongside strength training equipment and yoga supplies. Their commitment to providing quality fitness solutions has positioned them as a notable player in the fitness equipment industry, catering to a broad customer base across Canada.

26. Aviron Interactive

• Website: avironactive.com
• Ownership type: Venture Capital
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 68%, Vietnam 22%, United States (USA) 3%, Other 6%
• Latest funding: Series A, $18.6M, February 2022
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: aviron-interactive

Aviron Interactive, based in Toronto, Ontario, Canada, is a fitness equipment manufacturer that specializes in interactive rowing machines and stationary bikes. Founded in 2018, the company aims to transform home workouts by integrating engaging technology and immersive experiences into their products. Aviron targets fitness enthusiasts who seek effective and enjoyable exercise solutions. Their flagship products, such as the Strong Rower and Fit Bike, feature advanced technology, including HD touchscreens and gamified workout experiences. Aviron has attracted significant investment, securing $18.6 million in Series A funding in 2022, which underscores their potential for growth and innovation in the fitness equipment sector. The company’s unique approach to fitness, focusing on fun and community engagement, positions it well within the cardio fitness equipment market.

27. Woodway USA

• Website: woodway.com
• Ownership type: Private
• Headquarters: Waukesha, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 96%, Mexico 4%
• Founded year: 1988
• Headcount: 51-200
• LinkedIn: woodway-usa

Woodway USA, based in Waukesha, Wisconsin, is a private fitness equipment manufacturer that has been operational since 1988. The company specializes in high-quality treadmills and fitness solutions designed for both commercial and home use. Woodway's product lineup includes a variety of motorized and manual treadmills, catering to different fitness needs, from serious athletes to rehabilitation patients. Their innovative designs, such as the Curve series and the medical-focused Bari-Mill, highlight their commitment to enhancing workout experiences through durable and effective equipment. Woodway also offers products beyond traditional treadmills, including vertical climbers and smart bikes, showcasing their adaptability in the evolving fitness market. With a workforce of around 78 employees, the company primarily serves the North American market, with a small presence in Mexico. Woodway's focus on quality and customer relationships underscores their long-standing presence in the fitness industry.

Cardio Fitness Equipment Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
Life Fitness / Hammer Strength	Rosemont, Illinois, United States (USA)	1001-5000	1977	Private Equity
Precor	Woodinville, Washington, United States (USA)	501-1000	1980	Corporate
Cybex International, Inc.	Medway, Massachusetts, United States (USA)	501-1000	1947	Corporate
Keiser Corporation	Fresno, California, United States (USA)	201-500	1976	Private
Sunny Health and Fitness	Industry, California, United States (USA)	51-200	2002	Private
Polar	Kempele, North Ostrobothnia, Finland	1001-5000	1977	Corporate
TRUE Fitness	St. Louis, Missouri, United States (USA)	51-200	1981	Family Owned
Matrix Fitness USA	Cottage Grove, Wisconsin, United States (USA)	201-500	2001	Private
Sport-Tiedje Group	Schleswig, Schleswig-Holstein, Germany	501-1000	1984	Private
Assault Fitness	Carlsbad, California, United States (USA)	11-50	2004	Private
ICON Health and Fitness	Logan, Utah, United States (USA)	1001-5000	1977	Private
Teeter	Bonney Lake, Washington, United States (USA)	51-200	1981	Private
Wahoo Fitness	Atlanta, Georgia, United States (USA)	201-500	2010	Private Equity
Tunturi New Fitness	Almere, Flevoland, Netherlands	11-50	1922	Private
Concept2, Inc.	Morristown, Vermont, United States (USA)	51-200	1976	Private
Gym and Fitness	Prospect, South Australia, Australia	51-200	2002	Corporate
Waterrower | Nohrd	Germany	51-200	1994	Private
Octane Fitness	O'Fallon, Missouri, United States (USA)	51-200	2001	Corporate
Gymstick International Ltd	Lahti, Päijät-Häme, Finland	11-50	2003	Private
Flaman Fitness	Nisku, Alberta, Canada	51-200	1990	Private
The Treadmill Factory	Markham, Ontario, Canada	51-200	1988	Private
Afton Fitness	Chennai, Tamil Nadu, India	11-50	1988	Private
Movement Fitness	Brazil	201-500	1988	Private
Body-Solid, Inc.	Forest Park, Illinois, United States (USA)	51-200	1988	Private
Fitness Depot	Cornwall, Ontario, Canada	201-500	1993	Private
Aviron Interactive	Toronto, Ontario, Canada	51-200	2018	Venture Capital
Woodway USA	Waukesha, Wisconsin, United States (USA)	51-200	1988	Private

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