Top 27 Activewear Brands
Top 27 Activewear Brands
The activewear brands industry focuses on high-performance clothing designed for various physical activities, catering to consumers who prioritize functionality alongside style. Companies in this space range from large established brands to emerging startups, specializing in athletic shoes, workout apparel, and accessories. Sustainability is becoming increasingly significant, with many brands adopting eco-friendly practices. As fitness culture continues to gain traction worldwide, this sector is expected to grow further, driven by consumer demand for comfortable yet stylish clothing that supports an active lifestyle.
This list showcases 27 activewear brands from various company sizes and origins. Ranging from global giants like PUMA, founded in 1948, to innovative newcomers such as Gymshark, established in 2012, these brands have carved niches in the market primarily for performance and style. Many of these companies are headquartered in diverse locations like Boston, California, and London, specializing in apparel, footwear, and accessories that cater to fitness enthusiasts worldwide.
Continue reading to discover the top activewear brands.
Top 27 Activewear Brands Companies
1. New Balance
- Website: newbalance.com
- Ownership type: Private
- Headquarters: Boston, Massachusetts, United States (USA)
- Employee distribution: United States (USA) 47%, United Kingdom (UK) 6%, Netherlands 6%, Other 41%
- Latest funding: Other (Grant), $80,000, October 2020
- Founded year: 1906
- Headcount: 5001-10000
- LinkedIn: new-balance
New Balance Athletics, Inc. is a manufacturer and retailer based in Boston, Massachusetts, specializing in sports footwear and apparel. Founded in 1906, the company has built a reputation for quality and performance, offering a wide range of products tailored for various sports. New Balance serves athletes and fitness enthusiasts through both online platforms and physical retail locations. Their product line includes running shoes, training gear, and apparel for sports like soccer, basketball, and tennis. The company is also known for its commitment to craftsmanship, with a focus on creating products that enhance athletic performance. Recently, New Balance has introduced initiatives aimed at sustainability, such as their 'Reconsidered' program, which allows customers to purchase pre-owned items. This reflects their adaptability and relevance in the evolving activewear market.
2. Gymshark
- Website: gymshark.com
- Ownership type: Private Equity
- Headquarters: Solihull, England, United Kingdom (UK)
- Employee distribution: United Kingdom (UK) 86%, United States (USA) 9%, Other 5%
- Latest funding: $261.7M, August 2020
- Founded year: 2012
- Headcount: 1001-5000
- LinkedIn: gymshark
Gymshark, established in 2012 and headquartered in Solihull, England, is a private equity-owned athletic apparel retailer specializing in fitness wear and accessories. With a workforce of over 2,100 employees, the company has developed a strong online presence, engaging customers through promotions and community-building initiatives. Gymshark's product range is designed for performance and comfort, catering primarily to fitness enthusiasts. The brand has gained recognition for its innovative gym clothing, which includes sweat-wicking fabrics and modern cuts tailored for both men and women. The company has also successfully leveraged social media to build a dedicated community around fitness and wellness, further enhancing its relevance in the activewear market. In August 2020, Gymshark secured significant funding, amounting to approximately $261 million, which underscores its growth potential and investor confidence in its business model.
3. Fabletics
- Website: fabletics.com
- Ownership type: Private Equity
- Headquarters: El Segundo, California, United States (USA)
- Employee distribution: United States (USA) 91%, Germany 5%, Other 4%
- Latest funding: Series D, December 2020
- Founded year: 2013
- Headcount: 201-500
- LinkedIn: fabletics
Fabletics, founded in 2013 and based in El Segundo, California, is an activewear retailer that specializes in sportswear, footwear, and accessories for both men and women. The company operates on a membership model, which allows customers to receive personalized outfit selections and exclusive discounts. This model has proven effective in attracting fitness enthusiasts who seek stylish and functional clothing. Fabletics has expanded its reach internationally, with a significant presence in the United States and additional markets in Europe. The brand emphasizes quality and performance, utilizing cutting-edge design and high-performance fabrics to ensure a comfortable fit. With a workforce of around 1,287 employees, Fabletics continues to innovate and adapt to the evolving demands of the activewear market.
4. Athleta
- Website: athleta.com
- Ownership type: Private
- Headquarters: San Francisco, California, United States (USA)
- Employee distribution: United States (USA) 97%, Canada 3%
- Founded year: 1998
- Headcount: 1001-5000
- LinkedIn: athleta
Athleta, founded in 1998 and based in San Francisco, California, is a retail company that specializes in women's athletic apparel and accessories. The brand is dedicated to promoting active lifestyles for women and girls, offering a wide range of products that include tops, bottoms, jackets, bras, dresses, and accessories. Athleta operates primarily through its online store, providing customers with the convenience of direct purchasing and a rewards program that encourages loyalty. The company has also made strides in sustainability, with initiatives such as the 'Preloved' program, which focuses on recycling and reusing athletic wear. Athleta's commitment to quality and community engagement positions it as a relevant player in the activewear industry, particularly among women seeking functional and stylish athletic apparel.
5. Lorna Jane
- Website: lornajane.com.au
- Ownership type: Private Equity
- Headquarters: Eagle Farm, Queensland, Australia
- Employee distribution: Australia 81%, United States (USA) 7%, New Zealand 5%, Other 7%
- Latest funding: March 2010
- Founded year: 1989
- Headcount: 1001-5000
- LinkedIn: lorna-jane
Lorna Jane, founded in 1989 and based in Eagle Farm, Queensland, Australia, is a private equity-owned athletic apparel retailer that specializes in women's activewear and workout clothes. The company has built a reputation for its commitment to empowering women in their fitness journeys. Lorna Jane offers a wide range of products, from sports bras to leggings, all designed with innovative fabric technology and stylish aesthetics. The brand operates both online and through physical retail locations, primarily in Australia, but also in the United States, New Zealand, and China. With a workforce of around 575 employees, Lorna Jane has established itself as a significant player in the women's activewear market, focusing on quality and performance. Their initiatives, such as the 'Move Nourish Believe' philosophy, reflect their dedication to promoting an active lifestyle and community involvement.
6. Brooks Running
- Website: brooksrunning.com
- Ownership type: Corporate
- Headquarters: Seattle, Washington, United States (USA)
- Employee distribution: United States (USA) 64%, Netherlands 11%, Vietnam 6%, Other 19%
- Latest funding: $85.0M, June 2016
- Founded year: 1914
- Headcount: 1001-5000
- LinkedIn: brooks-running-company
Brooks Sports, Inc., founded in 1914 and based in Seattle, Washington, specializes in running shoes and apparel. The company is dedicated to enhancing the running experience for fitness enthusiasts by providing high-quality gear. Brooks offers a wide range of products, including footwear designed with advanced cushioning technology and various apparel options tailored for runners. Their customer base primarily consists of individual consumers who prioritize performance and comfort in their running gear. Brooks operates an online store, ensuring direct access to their products, and has established partnerships with over 900 local running stores to enhance customer experience. The company has also received significant funding, amounting to $85 million, which indicates investor confidence in their business model and growth potential.
7. Russell Athletic
- Website: russellathletic.com
- Ownership type: Private
- Headquarters: Bowling Green, Kentucky, United States (USA)
- Employee distribution: United States (USA) 50%, Australia 29%, Honduras 14%, Other 7%
- Founded year: 1902
- Headcount: 10001+
- LinkedIn: russell-athletic
Russell Athletic, based in Bowling Green, Kentucky, is a private clothing manufacturer that has been a player in the athletic apparel industry since its inception in 1902. The company focuses on producing high-quality activewear designed for comfort and performance, catering to men, women, and youth. Their extensive product line includes items such as t-shirts, hoodies, sweatpants, and compression gear, appealing to athletes, sports teams, and fitness enthusiasts alike. Russell Athletic is known for its innovative technologies, including the Dri-Power® line, which enhances moisture-wicking and comfort. The company operates primarily in the United States, with a notable presence in Australia, Honduras, and the United Kingdom, showcasing its international reach. Despite not having reported any recent funding, Russell Athletic continues to maintain a significant workforce and a robust online presence, indicating its ongoing relevance in the activewear sector.
8. Sweaty Betty
- Website: sweatybetty.com
- Ownership type: Corporate
- Headquarters: London, England, United Kingdom (UK)
- Employee distribution: United Kingdom (UK) 92%, United States (USA) 4%, Ireland 3%, Other 2%
- Latest funding: $410.6M, August 2021
- Founded year: 1998
- Headcount: 1001-5000
- LinkedIn: sweaty-betty
Sweaty Betty is a UK-based activewear retailer that specializes in women's clothing. Established in 1998, the company has carved out a niche in the activewear market by offering a range of products designed for activities like yoga, running, and general fitness. Their offerings include high-quality leggings, sports bras, and tops, all crafted to provide both style and functionality. Sweaty Betty operates a network of physical boutiques alongside a robust online store, allowing them to reach a wide audience. The company has also engaged in community initiatives, such as sponsoring events like the Royal Parks Half Marathon, which further solidifies its commitment to promoting an active lifestyle among women. In August 2021, Sweaty Betty secured substantial funding, amounting to approximately £410 million, which underscores its potential for growth and expansion in the competitive activewear market.
9. Quiksilver
- Website: quiksilver.com
- Ownership type: Private Equity
- Headquarters: Huntington Beach, California, United States (USA)
- Employee distribution: United States (USA) 25%, France 19%, Argentina 10%, Other 46%
- Latest funding: September 2015
- Founded year: 1969
- Headcount: 1001-5000
- LinkedIn: quiksilver
Quiksilver is an apparel brand based in Huntington Beach, California, specializing in surf and snowboard clothing and accessories. Founded in 1969, the company has established itself as a prominent player in the outdoor sports apparel market. Quiksilver offers a wide range of products, including swimsuits, T-shirts, jackets, and footwear, all designed with the needs of outdoor enthusiasts and athletes in mind. The brand is particularly known for its high-quality wetsuits and snow gear, which are crafted to provide both performance and comfort. Quiksilver has expanded its reach over the years, also operating the Roxy brand, which targets female athletes. The company emphasizes sustainability and community engagement, aiming to protect the environments where their customers surf and snowboard. With a workforce of over 2,000 employees and a global presence, Quiksilver remains a significant name in the activewear industry.
10. Macron
- Website: macron.com
- Ownership type: Private
- Headquarters: Valsamoggia, Emilia-Romagna, Italy
- Employee distribution: Italy 69%, United Kingdom (UK) 12%, France 2%, Other 16%
- Founded year: 1971
- Headcount: 201-500
- LinkedIn: officialmacron
Macron S.p.A. is an Italian sportswear manufacturer based in Valsamoggia, Emilia-Romagna. Established in 1971, the company specializes in high-performance athletic clothing and equipment, serving athletes, sports teams, and enthusiasts. Macron offers a wide array of products, including activewear, Padel gear, and official kits for various sports. All products are designed and engineered in Bologna, reflecting the company's commitment to quality and innovation. Macron has built a network of sports hubs and retailers, ensuring global access to their products. Their focus on environmental sustainability and social responsibility further enhances their standing in the industry, making them a notable player in the activewear market.
11. Vuori
- Website: vuoriclothing.com
- Ownership type: Private Equity
- Headquarters: Carlsbad, California, United States (USA)
- Employee distribution: United States (USA) 97%, Other 3%
- Latest funding: $825.0M, November 2024
- Founded year: 2015
- Headcount: 1001-5000
- LinkedIn: vuori-inc-
Vuori is an athletic clothing brand based in Carlsbad, California, founded in 2015. The company specializes in high-quality activewear designed for both performance and comfort, offering a wide range of products including leggings, joggers, and outerwear. Vuori primarily operates as a B2C retailer, selling directly to consumers through their online platform and physical stores. With a workforce of nearly 2,000 employees, Vuori has made significant strides in the activewear industry, focusing on stylish and functional clothing for various activities. The brand is also committed to sustainability and community impact, partnering with organizations to promote environmental responsibility. In November 2024, Vuori secured $825 million in funding, reflecting strong investor interest and confidence in their business model and growth trajectory.
12. Craft Sportswear
- Website: craftsportswear.com
- Ownership type: Private
- Headquarters: Sweden
- Employee distribution: Sweden 66%, Canada 11%, Norway 6%, Other 17%
- Founded year: 1977
- Headcount: 51-200
- LinkedIn: craft-%26-nws
Craft Sportswear, founded in 1977 and based in Sweden, is a private company that specializes in high-quality athletic apparel and accessories. With a workforce of approximately 129 employees, the company has carved out a niche in the sportswear industry by focusing on performance-oriented products for athletes and fitness enthusiasts. Their product range includes clothing, shoes, and accessories designed for various sports such as running, cycling, and skiing. Craft Sportswear operates an online store, providing easy access to their offerings. The company has a significant presence in Sweden, Canada, Norway, the United States, and the United Kingdom, indicating a broad market reach. Craft Sportswear emphasizes innovation and quality, which are critical in the competitive activewear sector.
13. Born Primitive
- Website: bornprimitive.com
- Ownership type: Private
- Headquarters: Virginia Beach, Virginia, United States (USA)
- Employee distribution: United States (USA) 96%, United Arab Emirates 4%
- Latest funding: $75,000, November 2021
- Founded year: 2014
- Headcount: 51-200
- LinkedIn: bornprimitive
Born Primitive, established in 2014 and based in Virginia Beach, Virginia, is an activewear brand that specializes in high-performance workout clothing and outdoor gear for both men and women. The company targets fitness enthusiasts and outdoor adventurers, offering a range of products designed for durability and functionality. Born Primitive's collections include items for various activities, from gym workouts to outdoor pursuits, reflecting their commitment to quality and performance. The brand has gained traction in the industry, evidenced by over 83,000 five-star reviews from customers. Additionally, the company has engaged in community initiatives and charitable efforts, further solidifying its presence in the activewear market. Born Primitive operates primarily in the United States, with a small international presence, and has received funding, which underscores its growth potential and relevance in the activewear space.
14. GYM AESTHETICS GmbH
- Website: gymaesthetics.com
- Ownership type: Private
- Headquarters: Stuttgart, Baden-Württemberg, Germany
- Employee distribution: Germany 50%, Hong Kong S.A.R 50%
- Founded year: 2013
- Headcount: 1-10
- LinkedIn: gym-aesthetics
GYM AESTHETICS GmbH, based in Stuttgart, Germany, is a fitness apparel brand that specializes in stylish and functional clothing tailored for athletes and fitness enthusiasts. Established in 2013, the company has carved out a niche in the activewear market by offering a wide range of products, including sports bras, leggings, and various activewear items designed to meet the demands of physical activities. Operating primarily as a B2C retailer, GYM AESTHETICS sells directly to consumers through its online store, which allows for a more personalized shopping experience. The brand is known for its focus on performance features, such as moisture-wicking fabrics and UV protection, which are essential for athletes. With a small team of around 16 employees and a presence in both Germany and Hong Kong, GYM AESTHETICS continues to engage with its customer base and expand its offerings in the fitness apparel sector.
15. Hoka One One
- Website: hokaoneone.com
- Ownership type: Corporate
- Headquarters: United States (USA)
- Latest funding: September 2012
- Founded year: 2009
- Headcount: 51-200
- LinkedIn: hoka-one-one
Hoka One One is a retail company based in the United States, specializing in athletic footwear and performance apparel. Established in 2009, Hoka has gained recognition for its innovative designs that prioritize comfort and support, particularly for running, hiking, and fitness activities. The company offers a wide array of products tailored to the needs of outdoor enthusiasts and athletes, including shoes for road running, trail running, and hiking, as well as a selection of clothing and accessories. Hoka's commitment to quality is evident in its partnerships with prominent athletic events and athletes, further solidifying its position in the activewear industry. With a workforce of around 280 employees, Hoka continues to expand its reach and influence in the market, catering to consumers who seek high-performance gear for their active lifestyles.
16. Alphalete Athletics
- Website: alphaleteathletics.com
- Ownership type: Private
- Headquarters: Missouri City, Texas, United States (USA)
- Employee distribution: United States (USA) 100%
- Founded year: 2015
- Headcount: 51-200
- LinkedIn: alphalete-gym
Alphalete Athletics, based in Missouri City, Texas, is a private retail company founded in 2015. The company specializes in athletic apparel, offering a range of premium workout clothes and athleisure designed for fitness enthusiasts. Alphalete's products are crafted to enhance performance and comfort during workouts, appealing to consumers who value both style and functionality. The brand has gained recognition in the fitness community, particularly through its marketing efforts and collaborations. Alphalete Athletics operates entirely within the United States, employing between 51 to 200 people, and has not reported any external funding. Their focus on quality and consumer engagement has helped them carve out a niche in the competitive activewear market.
17. Alo Yoga
- Website: aloyoga.com
- Ownership type: Private
- Headquarters: Beverly Hills, California, United States (USA)
- Employee distribution: United States (USA) 84%, Canada 7%, United Kingdom (UK) 3%, Other 6%
- Founded year: 2007
- Headcount: 501-1000
- LinkedIn: alo-yoga
Alo Yoga, based in Beverly Hills, California, is an athletic apparel retailer that specializes in yoga and fitness clothing, accessories, and wellness products. Founded in 2007, the company has established itself as a prominent name in the activewear industry, catering to consumers who seek stylish and functional apparel for both studio sessions and everyday activities. Alo Yoga emphasizes quality in its offerings, ensuring that their products not only look good but also perform well during physical activities. The brand has expanded its reach by incorporating wellness products into its lineup, further appealing to health-conscious consumers. With a significant portion of its workforce based in the United States, Alo Yoga maintains a strong presence in the market, focusing on lifestyle integration and community engagement through initiatives like Alo Gives, which supports various charitable causes. Their marketing strategies often feature collaborations with well-known influencers, enhancing their visibility and relevance in the activewear space.
18. tasc
- Website: tascperformance.com
- Ownership type: Family Owned
- Headquarters: New Orleans, Louisiana, United States (USA)
- Employee distribution: United States (USA) 100%
- Founded year: 2009
- Headcount: 51-200
- LinkedIn: tasc-performance
tasc Performance, based in New Orleans, Louisiana, is a family-owned activewear brand founded in 2009. The company specializes in comfortable and sustainable athletic clothing for both men and women. tasc's product line includes a variety of items designed for different activities, such as running, golf, and yoga, emphasizing quality and performance. Their commitment to sustainability is evident in their use of proprietary fabrics made from renewable materials, which enhances their appeal to environmentally conscious consumers. Over the years, tasc has expanded its reach, selling products through thousands of retailers across the United States. The brand's focus on comfort, versatility, and performance has garnered a loyal customer base, making it a notable player in the activewear industry.
19. PUMA Group
- Website: puma.com
- Ownership type: Private
- Headquarters: Herzogenaurach, Bavaria, Germany
- Employee distribution: Germany 17%, India 15%, United States (USA) 12%, Other 56%
- Founded year: 1948
- Headcount: 10001+
- LinkedIn: puma
PUMA Group, headquartered in Herzogenaurach, Bavaria, Germany, is a prominent sports apparel brand that has been operational since 1948. The company specializes in athletic footwear, apparel, and accessories, serving a wide range of athletes and sports enthusiasts. PUMA is recognized for its innovative approach to product development, emphasizing technologies that enhance athletic performance. The brand is actively involved in various sports, including football, motorsport, golf, and basketball, showcasing its commitment to the athletic community. PUMA also prioritizes sustainability, with initiatives aimed at reducing environmental impact and promoting social responsibility. With over 20,000 employees globally, PUMA maintains a significant presence in key markets such as Germany, India, and the United States, reflecting its international reach and influence in the activewear sector.
20. Nobull
- Website: nobullproject.com
- Ownership type: Venture Capital
- Headquarters: Boston, Massachusetts, United States (USA)
- Employee distribution: United States (USA) 95%, Vietnam 3%, Other 2%
- Latest funding: $70.0M, October 2023
- Founded year: 2015
- Headcount: 201-500
- LinkedIn: nobull-project
Nobull, based in Boston, Massachusetts, is a retail company that specializes in athletic footwear and apparel. Established in 2015, Nobull has quickly gained recognition among fitness enthusiasts for its high-quality products designed for various activities, including gym training, running, and casual wear. The company operates primarily online, catering to a growing consumer base that values performance and durability in sportswear. Nobull's product offerings include a range of shoes, apparel, and accessories, all crafted with a focus on functionality and style. The company has also engaged in community initiatives, such as fundraising for breast cancer awareness, which reflects its commitment to social responsibility. In October 2023, Nobull secured $70 million in funding, further solidifying its position in the competitive activewear market and indicating strong investor interest in its future growth.
21. Outdoor Voices
- Website: outdoorvoices.com
- Ownership type: Corporate
- Headquarters: Austin, Texas, United States (USA)
- Employee distribution: United States (USA) 100%
- Latest funding: June 2024
- Founded year: 2014
- Headcount: 51-200
- LinkedIn: outdoor-voices
Outdoor Voices, based in Austin, Texas, is a retail clothing company specializing in athletic apparel. Since its inception in 2014, the brand has focused on creating technical clothing that supports a variety of recreational activities. Their offerings include a range of products such as technical tees, shorts, leggings, and sports bras, all designed to cater to the needs of active individuals. Outdoor Voices targets consumers who seek both functionality and style in their workout gear. The company has built a reputation for promoting an active lifestyle through initiatives that encourage community participation and engagement in physical activities. With a dedicated workforce of around 65 employees, Outdoor Voices continues to innovate and expand its product lines, maintaining a strong presence in the activewear market.
22. Rhone
- Website: rhone.com
- Ownership type: Private Equity
- Headquarters: Stamford, Connecticut, United States (USA)
- Employee distribution: United States (USA) 100%
- Latest funding: July 2022
- Founded year: 2014
- Headcount: 51-200
- LinkedIn: rhone-apparel
Rhone is a private equity-owned company based in Stamford, Connecticut, established in 2014. It specializes in activewear and lifestyle apparel for both men and women, offering a variety of products such as hoodies, pullovers, tops, pants, and accessories. Rhone emphasizes performance and mental fitness, appealing to consumers who value both style and functionality in their clothing. The company has developed collections tailored for specific activities, including running, training, golf, and more, showcasing its commitment to meeting the needs of active individuals. Rhone has not reported any recent funding, indicating a stable operational status since its inception.
23. prAna
- Website: prana.com
- Ownership type: Corporate
- Headquarters: Carlsbad, California, United States (USA)
- Employee distribution: United States (USA) 97%, Other 3%
- Latest funding: April 2014
- Founded year: 1993
- Headcount: 201-500
- LinkedIn: prana-living
prAna, based in Carlsbad, California, is a clothing brand that specializes in sustainable outdoor and activewear apparel. Founded in 1993, the company has carved out a niche in the market by offering a wide range of products tailored for activities such as yoga, climbing, and hiking. prAna is dedicated to serving environmentally conscious consumers, providing them with stylish and functional options that do not compromise on quality. The brand's commitment to sustainability is evident in its product offerings and corporate practices, making it a notable player in the activewear industry. With a workforce of approximately 376 employees, prAna continues to innovate and expand its reach within the activewear segment, appealing to individuals who value both performance and eco-friendliness.
24. Joma Sport
- Website: joma-sport.com
- Ownership type: Private
- Headquarters: Portillo De Toledo, Castile-La Mancha, Spain
- Employee distribution: Spain 35%, Italy 19%, United Kingdom (UK) 6%, Other 39%
- Founded year: 1965
- Headcount: 201-500
- LinkedIn: joma-sport
Joma Sport, based in Portillo De Toledo, Castile-La Mancha, Spain, is a private company specializing in the manufacturing and retailing of athletic clothing and footwear. Established in 1965, Joma has carved out a niche in the sports apparel market, catering to athletes and sports enthusiasts alike. Their product range is extensive, covering various sports such as football, running, tennis, and more. Joma operates both online and through physical retail locations, ensuring accessibility for customers. The company is also known for its collaborations with sports teams and federations, including the Spanish Olympic Committee, which enhances its visibility and credibility in the sports industry. Joma's focus on sustainability is evident in their promotion of eco-friendly materials, reflecting a growing trend among consumers who prioritize environmentally responsible brands.
25. 2xu
- Website: 2xu.com
- Ownership type: Corporate
- Headquarters: Cremorne, Victoria, Australia
- Employee distribution: Australia 84%, Canada 5%, Japan 3%, Other 8%
- Latest funding: $22.0M, June 2024
- Founded year: 2005
- Headcount: 201-500
- LinkedIn: 2xu
2XU, founded in 2005 and based in Cremorne, Victoria, Australia, is a sports apparel brand that specializes in high-performance compression and fitness gear. The company offers a wide range of products, including compression tights, running gear, and triathlon equipment, catering primarily to athletes and fitness enthusiasts. 2XU has made a name for itself by focusing on advanced compression technology, which is designed to enhance athletic performance and recovery. Their products are available for purchase directly through their online store, and they have a significant presence in the Australian market, with additional distribution in Canada, Japan, and other regions. The company recently secured $22 million in funding in June 2024, reflecting its ongoing relevance and potential for growth in the competitive activewear industry.
26. MJ Soffe LLC
- Website: soffe.com
- Ownership type: Corporate
- Headquarters: Fayetteville, North Carolina, United States (USA)
- Employee distribution: United States (USA) 94%, El Salvador 6%
- Latest funding: $15.3M, September 2024
- Founded year: 1946
- Headcount: 51-200
- LinkedIn: mj-soffe-llc
MJ Soffe LLC, based in Fayetteville, North Carolina, is an apparel brand that has specialized in sportswear since its inception in 1946. The company offers a wide range of activewear products, including shorts, shirts, pants, and hoodies, designed for both youth and adults. Soffe's commitment to quality and competitive pricing makes their activewear accessible to individuals and families engaged in various athletic activities. The brand is particularly known for its iconic products, such as the Authentic Cheer Short and Ranger Panties, which have gained popularity beyond their original markets. Soffe operates primarily as a retailer, focusing on providing essential activewear staples that prioritize comfort and functionality. The company has also recently secured $15.3 million in funding, reflecting its ongoing relevance and potential for growth in the activewear sector.
27. Carbon38
- Website: carbon38.com
- Ownership type: Venture Capital
- Headquarters: Culver City, California, United States (USA)
- Employee distribution: United States (USA) 100%
- Latest funding: August 2020
- Founded year: 2012
- Headcount: 51-200
- LinkedIn: carbon38
Carbon38, founded in 2012 and based in Culver City, California, is a retail company that specializes in activewear and performance fashion. The company offers a wide array of products, including leggings, tops, and footwear, all designed to meet the needs of consumers who seek stylish yet functional clothing for their active lifestyles. Carbon38 operates an online store, providing direct access to their products, which allows them to reach a broad audience. Their collections are tailored for various activities, from yoga and pilates to running and club sports, showcasing their commitment to performance and style. With a workforce of around 51-200 employees, Carbon38 has established itself as a relevant player in the activewear market, appealing to consumers who prioritize both fashion and functionality in their athletic apparel.
Activewear Brands Insights: Key Companies
| Company | Headquarter | Size | Founded | Ownership |
|---|---|---|---|---|
| New Balance | Boston, Massachusetts, United States (USA) | 5001-10000 | 1906 | Private |
| Gymshark | Solihull, England, United Kingdom (UK) | 1001-5000 | 2012 | Private Equity |
| Fabletics | El Segundo, California, United States (USA) | 201-500 | 2013 | Private Equity |
| Athleta | San Francisco, California, United States (USA) | 1001-5000 | 1998 | Private |
| Lorna Jane | Eagle Farm, Queensland, Australia | 1001-5000 | 1989 | Private Equity |
| Brooks Running | Seattle, Washington, United States (USA) | 1001-5000 | 1914 | Corporate |
| Russell Athletic | Bowling Green, Kentucky, United States (USA) | 10001+ | 1902 | Private |
| Sweaty Betty | London, England, United Kingdom (UK) | 1001-5000 | 1998 | Corporate |
| Quiksilver | Huntington Beach, California, United States (USA) | 1001-5000 | 1969 | Private Equity |
| Macron | Valsamoggia, Emilia-Romagna, Italy | 201-500 | 1971 | Private |
| Vuori | Carlsbad, California, United States (USA) | 1001-5000 | 2015 | Private Equity |
| Craft Sportswear | Sweden | 51-200 | 1977 | Private |
| Born Primitive | Virginia Beach, Virginia, United States (USA) | 51-200 | 2014 | Private |
| GYM AESTHETICS GmbH | Stuttgart, Baden-Württemberg, Germany | 1-10 | 2013 | Private |
| Hoka One One | United States (USA) | 51-200 | 2009 | Corporate |
| Alphalete Athletics | Missouri City, Texas, United States (USA) | 51-200 | 2015 | Private |
| Alo Yoga | Beverly Hills, California, United States (USA) | 501-1000 | 2007 | Private |
| tasc | New Orleans, Louisiana, United States (USA) | 51-200 | 2009 | Family Owned |
| PUMA Group | Herzogenaurach, Bavaria, Germany | 10001+ | 1948 | Private |
| Nobull | Boston, Massachusetts, United States (USA) | 201-500 | 2015 | Venture Capital |
| Outdoor Voices | Austin, Texas, United States (USA) | 51-200 | 2014 | Corporate |
| Rhone | Stamford, Connecticut, United States (USA) | 51-200 | 2014 | Private Equity |
| prAna | Carlsbad, California, United States (USA) | 201-500 | 1993 | Corporate |
| Joma Sport | Portillo De Toledo, Castile-La Mancha, Spain | 201-500 | 1965 | Private |
| 2xu | Cremorne, Victoria, Australia | 201-500 | 2005 | Corporate |
| MJ Soffe LLC | Fayetteville, North Carolina, United States (USA) | 51-200 | 1946 | Corporate |
| Carbon38 | Culver City, California, United States (USA) | 51-200 | 2012 | Venture Capital |
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