The vehicle toy companies industry produces a wide array of toys designed to mimic real-life vehicles. This sector includes manufacturers of die-cast models, remote-controlled cars, and electric ride-on toys aimed at different age groups. As technology advances, companies are increasingly incorporating innovative features into their products, such as app-controlled functionalities and eco-friendly materials. This focus on interactivity and sustainability is shaping the future of the industry, with consumers more inclined to favor brands that prioritize safety and environmental impact. Given these trends, traditional toy-making is giving way to new-age creations that engage kids while providing educational experiences.

This list features 26 notable vehicle toy companies from various global locations. The companies range in size from small family-owned businesses to large corporations, showcasing a variety of operations. Founded from the early 1900s to the late 20th century, these companies specialize in products like collectible die-cast cars, remote-controlled vehicles, and educational toys. Significant players like LEGO and Mattel highlight the industry's expansion into integrated product lines that appeal to children and collectors alike, indicating a stable and innovative landscape.

Continue reading to discover the top vehicle toy companies.

Top 26 Vehicle Toys Companies

1. ToysRUs

• Website: toysrus.com
• Ownership type: Private Equity
• Headquarters: Parsippany-Troy Hills, New Jersey, United States (USA)
• Employee distribution: United States (USA) 54%, Canada 12%, South Africa 4%, Other 30%
• Latest funding: June 2019
• Founded year: 1948
• Headcount: 10001+
• LinkedIn: toysrus1

ToysRUs, founded in 1948 and based in Parsippany-Troy Hills, New Jersey, is a prominent retail company specializing in toys and games. With over 13,000 employees, the company caters to families and individuals seeking quality toys through an extensive online shopping platform. Their product offerings include action figures, arts and crafts, outdoor play items, and notably, a dedicated section for vehicles and remote-controlled toys. This section features a variety of products, including diecast cars, farm and construction vehicles, and playsets. ToysRUs has a significant presence in the toy industry, particularly in North America, and continues to be a go-to destination for toy shopping, despite the challenges faced in recent years. The company has not reported any recent funding, indicating a stable operational status since its last funding round in 2019.

2. Norev

• Website: norev.com
• Ownership type: Private
• Headquarters: Vaulx-En-Velin, Auvergne-Rhône-Alpes, France
• Employee distribution: France 100%
• Founded year: 1946
• Headcount: 51-200
• LinkedIn: norev-sa

Norev, based in Vaulx-En-Velin, Auvergne-Rhône-Alpes, France, is a private toy manufacturer and retailer that has been in operation since 1946. The company specializes in collectible miniature cars and toys, offering a wide array of products that cater to both collectors and children. Norev's catalog features detailed models across various scales, including 1/12, 1/18, 1/43, 1/64, and 1/87, showcasing their dedication to precision and detail. In addition to vehicles, they provide accessories and themed toys, enhancing the play experience. Norev primarily sells its products through its online store, ensuring easy access for customers. The company has maintained a strong presence in the toy industry, focusing on quality and craftsmanship in its offerings.

3. Sieper GmbH

• Website: siku.de
• Ownership type: Family Owned
• Headquarters: Neunkirchen, North Rhine-Westphalia, Germany
• Employee distribution: Germany 83%, Poland 8%, China 8%
• Founded year: 1921
• Headcount: 501-1000
• LinkedIn: sieper-gmbh

Sieper GmbH, based in Neunkirchen, North Rhine-Westphalia, Germany, is a family-owned toy manufacturer established in 1921. The company is renowned for its SIKU brand, which specializes in high-quality die-cast models and toys, particularly vehicles and accessories. Their offerings cater to a wide audience, including children and collectors, emphasizing both playability and collectibility. The product range features various categories such as cars, trucks, police vehicles, and agricultural machinery, showcasing their commitment to the vehicle toy segment. Sieper GmbH operates an online store for direct sales, enhancing accessibility for consumers. With a workforce of around 501-1000 employees, the company maintains a significant presence in the toy industry, particularly in Europe, where it has a strong market share.

4. the LEGO Group

• Website: lego.com
• Ownership type: Private
• Headquarters: Billund, Denmark
• Employee distribution: Denmark 35%, United States (USA) 15%, United Kingdom (UK) 13%, Other 37%
• Founded year: 1932
• Headcount: 10001+
• LinkedIn: lego-group

The LEGO Group, founded in 1932 and based in Billund, Denmark, is a prominent toy manufacturer recognized for its plastic construction toys. The company offers a wide array of LEGO sets, merchandise, and educational products aimed at children and adult fans. With over 19,000 employees, LEGO operates primarily as a retailer, selling directly to consumers through its online store. The company has established a strong presence in the toy industry, particularly with its vehicle-themed sets, which include popular lines such as 'Speed Champions' and 'Technic'. These sets not only provide entertainment but also encourage creativity and problem-solving skills among builders. LEGO's commitment to quality and innovation has made it a staple in the toy market, appealing to a broad audience across various age groups.

5. Traxxas

• Website: traxxas.com
• Ownership type: Private
• Headquarters: Mckinney, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1986
• Headcount: 201-500
• LinkedIn: traxxas

Traxxas, based in McKinney, Texas, is a private toy manufacturer that has been operational since 1986. The company specializes in remote-controlled vehicles, including cars, trucks, and boats, targeting hobbyists and enthusiasts who seek high-performance products. Traxxas offers a wide range of models and accessories, which can be purchased directly through their online store or through local dealers. The company prides itself on its customer support, providing assistance seven days a week. Traxxas has built a strong reputation in the industry, known for its innovative designs and commitment to quality, making it a significant player in the remote-controlled vehicle market.

6. Carrera Toys GmbH

• Website: carrera-toys.com
• Ownership type: Private
• Headquarters: Puch Bei Hallein, Salzburg, Austria
• Employee distribution: Austria 90%, Germany 5%, Italy 5%
• Founded year: 1920
• Headcount: 201-500
• LinkedIn: stadlbauer

Carrera Toys GmbH, based in Puch Bei Hallein, Salzburg, Austria, is a private toy manufacturer with a rich history dating back to 1920. The company specializes in car racing tracks and remote-controlled vehicles, offering a wide array of products designed for racing enthusiasts of all ages. Their offerings include themed sets and accessories that enhance the racing experience, appealing to both children and adults. Carrera operates an online store where customers can purchase products directly, and they also run a club that provides members with exclusive benefits and discounts. The company has a strong presence in Austria, Germany, and Italy, and is known for its commitment to quality and innovation in the toy industry. Carrera's products are designed to bring the excitement of racing into homes, making them a popular choice among toy consumers.

7. New Bright Toys

• Website: newbright.com
• Ownership type: Private
• Headquarters: Wixom, Michigan, United States (USA)
• Founded year: 1955
• Headcount: 1001-5000
• LinkedIn: new-bright-toys

New Bright Toys, officially known as New Bright Industrial Co., Ltd., is a privately owned toy manufacturer based in Wixom, Michigan. Established in 1955, the company specializes in radio and remote control vehicles, producing a wide array of toys that appeal to children and families alike. With a commitment to quality, New Bright designs its products to meet the needs of various age groups, ensuring that their toys are both fun and safe. The company has carved out a notable position in the North American toy market, particularly in the battery-operated and remote control segments. Their collaborations with major automotive brands, such as Ford and General Motors, allow them to create licensed replicas of popular vehicles, further solidifying their relevance in the vehicle toy sector. New Bright's focus on innovation and customer satisfaction has helped them maintain a competitive edge in the industry.

8. The Entertainer

• Website: thetoyshop.com
• Ownership type: Corporate
• Headquarters: Amersham, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 92%, Pakistan 3%, Egypt 2%, Other 3%
• Latest funding: $100.0M, May 2018
• Founded year: 1981
• Headcount: 1001-5000
• LinkedIn: the-entertainer

The Entertainer (Amersham) Limited is a prominent toy retailer based in Amersham, England, established in 1981. The company operates both physical stores and an online platform, catering primarily to parents and guardians seeking quality toys for children. With a workforce of over 1,000 employees, The Entertainer has made a name for itself in the toy industry by offering a wide array of products, including action figures, dolls, educational toys, and notably, vehicle toys such as cars, diggers, and train sets. Their website features a dedicated section for transport and car toys, showcasing their commitment to this category. The company has also received significant funding, amounting to £100 million in 2018, which underscores its growth and relevance in the competitive toy market.

9. Fisher-Price, Inc.

• Website: fisher-price.com
• Ownership type: Corporate
• Headquarters: East Aurora, New York, United States (USA)
• Employee distribution: United States (USA) 95%, Other 5%
• Latest funding: $1.0B, August 1993
• Founded year: 1930
• Headcount: 501-1000
• LinkedIn: fisher-price

Fisher-Price, Inc., founded in 1930 and based in East Aurora, New York, is a prominent toy manufacturer specializing in educational toys for infants, toddlers, and preschoolers. The company is known for its commitment to creating high-quality toys that promote learning and development. Among its notable product lines are the Little People toys, which often feature vehicles, and the Power Wheels series, which offers battery-powered ride-on vehicles for children. Fisher-Price primarily serves parents and caregivers seeking engaging and educational toys for young children. With a workforce of approximately 738 employees, the company continues to be a significant player in the toy industry, focusing on innovative designs that cater to the developmental needs of its young audience.

10. Mattel, Inc.

• Website: mattel.com
• Ownership type: Private
• Headquarters: El Segundo, California, United States (USA)
• Employee distribution: United States (USA) 60%, Mexico 8%, China 5%, Other 27%
• Founded year: 1945
• Headcount: 10001+
• LinkedIn: mattel

Mattel, Inc., founded in 1945 and based in El Segundo, California, is a prominent toy manufacturer recognized for its wide array of products, including dolls, action figures, and collectibles. The company primarily targets children and collectors, aiming to foster creativity and play through its offerings. Notably, Mattel's Hot Wheels brand specializes in vehicle toys, producing a variety of die-cast cars and playsets that have captivated audiences for decades. The company actively collaborates with various media franchises, enhancing its product lines and maintaining relevance in the competitive toy market. Mattel's commitment to innovation is evident in its recent partnerships, such as the multi-year agreement with SpaceX to produce toys and collectibles, and its collaboration with Aston Martin to create reimagined classic models. This strategic focus on vehicles, particularly through Hot Wheels, underscores Mattel's significant role in the vehicle toy industry.

11. Radio Flyer

• Website: radioflyer.com
• Ownership type: Family Owned
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 82%, China 18%
• Founded year: 1917
• Headcount: 51-200
• LinkedIn: radio-flyer

Radio Flyer, based in Chicago, Illinois, is a family-owned toy manufacturer that has been creating outdoor toys and vehicles for children since its founding in 1917. The company is best known for its classic red wagons and tricycles, which have become symbols of childhood play. Over the years, Radio Flyer has expanded its product offerings to include a variety of outdoor toys such as eBikes, scooters, and ride-ons, catering to families looking for quality recreational items. The company emphasizes the importance of active play and family bonding through its innovative designs. As a certified B-Corp, Radio Flyer is committed to using business as a force for good, reflecting its dedication to sustainability and community involvement. With a workforce of around 165 employees, Radio Flyer continues to be a significant player in the toy industry, connecting generations of families through the joy of play.

12. Brinquedos Bandeirante S/A

• Website: brinquedosbandeirante.com.br
• Ownership type: Private
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Employee distribution: Brazil 100%
• Founded year: 1952
• Headcount: 201-500
• LinkedIn: brinquedos-bandeirante-oficial

Brinquedos Bandeirante S/A, based in Sao Paulo, Brazil, is a private toy manufacturer that has been operational since 1952. The company specializes in a wide array of toys, particularly electric vehicles, pedal vehicles, and scooters. With a workforce of approximately 266 employees, Brinquedos Bandeirante has established itself as a significant player in the Brazilian toy industry. The company is committed to producing safe and engaging toys that promote child development. Their product offerings include a variety of vehicles designed for different age groups, ensuring that they meet the needs of both children and their guardians. Brinquedos Bandeirante has built a reputation for quality and safety, making it a preferred choice for retailers looking to stock reliable children's products. The company has not reported any recent funding, indicating a stable operational model focused on its core competencies.

13. Toyworld New Zealand

• Website: toyworld.co.nz
• Ownership type: Family Owned
• Headquarters: Auckland, Auckland, New Zealand
• Employee distribution: New Zealand 78%, Australia 15%, United States (USA) 7%
• Founded year: 1976
• Headcount: 201-500
• LinkedIn: toyworld-new-zealand

Toyworld New Zealand, founded in 1976 and based in Auckland, is a family-owned retail company that specializes in toys and children's products. With a workforce of 201-500 employees, Toyworld caters primarily to parents and guardians seeking quality toys for their children. The company operates an online store that allows customers to shop conveniently across various categories, including action figures, dolls, educational toys, and notably, vehicle toys. Their product offerings include a dedicated section for vehicles, featuring remote control cars, collectible vehicles, and model kits, showcasing their involvement in the vehicle toy industry. Toyworld has established itself as a reliable source for children's toys in New Zealand and Australia, with a significant portion of their business focused on providing engaging and educational products for kids.

14. GreenLight Collectibles

• Website: greenlighttoys.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 87%, Japan 13%
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: greenlight-collectibles

GreenLight Collectibles, based in Indianapolis, Indiana, is a private toy manufacturer that has been operational since 2002. The company specializes in creating authentic die-cast vehicle replicas and collectibles, offering products in various scales including 1:12, 1:18, 1:24, 1:43, and 1:64. GreenLight's product range is extensive, featuring models that appeal to collectors and automotive enthusiasts alike. They have secured licensing agreements with a wide array of recognizable brands, including major automotive manufacturers and entertainment franchises, which allows them to produce officially licensed models. This strategic approach not only broadens their product appeal but also strengthens their market position. Additionally, GreenLight offers custom die-cast programs tailored to businesses for marketing and promotional purposes, showcasing their versatility in the industry. With a dedicated workforce and a clear focus on quality, GreenLight Collectibles continues to be a significant player in the vehicle toy market.

15. JouéClub !

• Website: joueclub.fr
• Ownership type: Private
• Headquarters: Bordeaux, Nouvelle-Aquitaine, France
• Employee distribution: France 93%, Lebanon 3%, Other 4%
• Founded year: 1952
• Headcount: 1001-5000
• LinkedIn: joueclub

JouéClub !, founded in 1952 and based in Bordeaux, Nouvelle-Aquitaine, France, is a private retail company that specializes in toys and games for children and adults. With a workforce of approximately 775 employees, JouéClub operates both online and through a network of physical stores across France. The company offers a wide array of products, including educational toys, outdoor games, and popular brands, catering to families seeking age-appropriate toys that promote learning and development. Notably, JouéClub features a dedicated section for vehicle toys, which includes remote-controlled cars, miniature vehicles, and train sets, making it a significant player in this niche. The company has been recognized as a preferred choice among families, reflecting its relevance and commitment to quality in the toy industry.

16. PT Sinar Harapan Plastik

• Website: shptoys.com
• Ownership type: Private
• Headquarters: West Jakarta, Jakarta, Indonesia
• Employee distribution: Indonesia 100%
• Founded year: 1985
• Headcount: 501-1000
• LinkedIn: pt-sinar-harapan-plastik

PT Sinar Harapan Plastik, operating under the brand SHPToys, is a private toy manufacturer based in West Jakarta, Indonesia. Founded in 1985, the company has carved out a niche in the toy industry, focusing on children's toys that include a range of vehicles such as cars, tricycles, and trucks. With a workforce of approximately 501 to 1000 employees, SHPToys is recognized for its commitment to safety and quality in toy manufacturing. The company primarily serves the Indonesian market, where it has established itself as a notable player in the toy sector. Their product offerings reflect a strong emphasis on vehicle toys, making them a relevant entity in this specific category.

17. Toy Kingdom (Pty) Ltd

• Website: toykingdom.co.za
• Ownership type: Private
• Headquarters: Cape Town, Western Cape, South Africa
• Employee distribution: South Africa 98%, Philippines 2%
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: toy-kingdom-pty-ltd-

Toy Kingdom (Pty) Ltd, founded in 2007 and based in Cape Town, South Africa, is a retail company dedicated to providing a wide array of toys and children's products. With a workforce of approximately 315 employees, the company serves parents and guardians looking for quality toys for their children. Their product range includes action figures, educational toys, outdoor sports equipment, and notably, vehicle toys such as remote control vehicles and ride-ons. Toy Kingdom operates an online store, enhancing accessibility for customers. The company has established itself as a notable player in the toy industry, focusing on customer satisfaction and quality offerings.

18. Bariel Indo Global

• Website: bariel.id
• Ownership type: Private
• Headquarters: Jakarta, Jakarta, Indonesia
• Employee distribution: Indonesia 100%
• Founded year: 1970
• Headcount: 51-200
• LinkedIn: bariel

Bariel Indo Global, based in Jakarta, Indonesia, is a private toy manufacturer and retailer that has been in operation since 1970. The company specializes in a wide range of toys, prominently featuring diecast vehicles, action figures, and educational toys. They target a broad audience, including children, parents, and collectors, aiming to inspire both play and learning. Bariel Indo Global operates an online store, allowing customers to purchase their products directly. Their portfolio includes well-known brands such as Bburago, Majorette, and Jada, which are recognized for their quality diecast vehicles. This involvement with established brands highlights their commitment to the vehicle toy market and their relevance in the industry.

19. Ridemakerz, LLC

• Website: ridemakerz.com
• Ownership type: Corporate
• Headquarters: St. Louis, Missouri, United States (USA)
• Employee distribution: United States (USA) 85%, China 15%
• Latest funding: Series B, $10.3M, March 2008
• Founded year: 2006
• Headcount: 201-500
• LinkedIn: ridemakerz-llc

Ridemakerz, LLC, based in St. Louis, Missouri, is a toy manufacturer that specializes in customizable toy cars. Founded in 2006, the company offers a range of kits and accessories that enable families and children to build and personalize their own toy vehicles. This interactive approach not only enhances the play experience but also encourages creativity among young users. Ridemakerz has received $10.3 million in funding, which reflects a strong belief in their innovative business model and market potential. With a workforce of around 33 employees, the company operates primarily in the United States, with a small portion of its workforce based in China. Ridemakerz continues to engage consumers looking for unique and hands-on play experiences in the toy vehicle market.

20. Kidstuff

• Website: kidstuff.com.au
• Ownership type: Private
• Headquarters: Glebe, New South Wales, Australia
• Employee distribution: Australia 98%, Other 2%
• Founded year: 1969
• Headcount: 201-500
• LinkedIn: kidstuff-pty-ltd

Kidstuff is a retail company based in Glebe, New South Wales, Australia, established in 1969. The company specializes in toys and educational products aimed at children, catering to a wide range of age groups from newborns to young adults. Kidstuff operates primarily as a business-to-consumer retailer, providing an online shopping platform that allows parents and guardians to access quality products designed to support children's development. Their product offerings include categories such as art supplies, building sets, dolls, educational toys, and notably, vehicles and playsets. This inclusion of vehicle toys, such as diecast and remote control options, reflects their commitment to providing a comprehensive selection for children. Kidstuff has maintained a strong presence in the Australian market, with a workforce of around 160 employees, and continues to be a relevant player in the toy industry.

21. Micki

• Website: mickiofsweden.com
• Ownership type: Private
• Headquarters: Gemla, Kronoberg, Sweden
• Employee distribution: Sweden 100%
• Founded year: 1944
• Headcount: 51-200
• LinkedIn: micki-leksaker

Micki Leksaker AB, founded in 1944 and based in Gemla, Sweden, is a private toy manufacturer and retailer. The company is dedicated to creating high-quality toys that promote play and learning for children. Micki's product range includes not only baby toys and educational games but also a notable selection of vehicle toys, such as cars, trucks, and trains. They emphasize the developmental benefits of play, ensuring that their toys are both enjoyable and educational. Micki operates with a strong commitment to safety, using non-toxic materials and adhering to strict safety standards. The company has maintained a focus on sustainability, producing many of their toys from FSC-certified wood. With a workforce of 51-200 employees, Micki continues to be a relevant player in the toy industry, particularly in Sweden, where they are well-known for their quality and craftsmanship.

22. Noviy Disk

• Website: ndplay.ru
• Ownership type: Private
• Headquarters: Russia
• Employee distribution: Russia 85%, Ukraine 15%
• Founded year: 1991
• Headcount: 501-1000
• LinkedIn: noviy-disk

Noviy Disk, founded in 1991, is a private retail company based in Russia, operating primarily through its online platform ND Play. The company focuses on children's toys and educational products, aiming to enhance learning and development through play. Their product range includes building sets, creative materials, and a variety of toys, with a notable emphasis on vehicle-themed construction toys. ND Play caters to parents and guardians looking for quality educational toys, and they have established a presence on multiple online marketplaces, enhancing their accessibility to customers. With a workforce of around 500 to 1000 employees, the company has a significant operational scale in the Russian market, primarily serving customers in Russia and Ukraine.

23. Juguetibici

• Website: juguetibici.com
• Ownership type: Private
• Headquarters: Mexico City, Mexico City, Mexico
• Employee distribution: Mexico 100%
• Founded year: 1986
• Headcount: 501-1000
• LinkedIn: juguetibici-sa-de-cv

Juguetibici, founded in 1986 and based in Mexico City, is a private retail company that specializes in toys and children's products. With a workforce of approximately 155 employees, the company has established itself as a notable player in the toy industry. Juguetibici offers a wide array of products, including bicycles, scooters, dolls, educational toys, and various other children's items. Their online store facilitates convenient shopping for parents and guardians, enhancing their market reach. The company also features well-known brands such as Mattel, Hasbro, and LEGO, indicating a strong connection to major players in the toy industry. Juguetibici's focus on vehicle toys, particularly bicycles and ride-on toys, underscores its commitment to this segment of the market.

24. Green Toys Inc.

• Website: greentoys.com
• Ownership type: Private Equity
• Headquarters: Sausalito, California, United States (USA)
• Employee distribution: United States (USA) 79%, Argentina 21%
• Latest funding: September 2013
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: green-toys-inc.

Green Toys Inc., founded in 2007 and based in Sausalito, California, is a toy manufacturer that prioritizes eco-friendly practices. The company specializes in creating toys made from 100% recycled plastic, primarily sourced from post-consumer milk jugs. Their product line includes a variety of toys aimed at different age groups, with a notable emphasis on safety and quality. Green Toys has carved out a niche in the toy industry by appealing to parents who are increasingly concerned about the environmental impact of their purchases. The company operates entirely within the United States, ensuring that all products are made safely and sustainably. Their commitment to transparency in manufacturing and packaging further enhances their reputation in the market. Green Toys has received recognition for its innovative approach to toy design and sustainability, making it a relevant player in the toy industry.

25. Juguetilandia

• Website: juguetilandia.com
• Ownership type: Private
• Headquarters: Finestrat, Valencian Community, Spain
• Employee distribution: Spain 100%
• Founded year: 1990
• Headcount: 201-500
• LinkedIn: juguetilandia

Juguetilandia, founded in 1990 and based in Finestrat, Spain, operates as a private toy retailer. With a workforce of around 123 employees, the company has established itself as a prominent player in the Spanish toy market. Juguetilandia offers a wide array of products, including toys, outdoor items, and school supplies, catering to children of all ages. Their online platform allows customers to conveniently browse and purchase items, enhancing their shopping experience. The company emphasizes quality and affordability, aiming to meet the needs of parents and guardians seeking educational and entertaining toys. Juguetilandia has expanded its reach beyond Spain, selling products in several European countries, including Portugal, Italy, Germany, France, and Belgium. They also maintain a physical presence with over 60 stores across Spain, providing personalized customer service and support for online orders.

26. Injusa

• Website: injusa.com
• Ownership type: Private
• Headquarters: Ibi, Valencian Community, Spain
• Employee distribution: Spain 100%
• Founded year: 1947
• Headcount: 51-200
• LinkedIn: industrial-juguetera-s.a.-injusa

Injusa, established in 1947 and based in Ibi, Valencian Community, Spain, is a private toy manufacturer that specializes in electric vehicles and outdoor toys for children. The company has carved out a niche in the market with a wide array of products, including battery-powered motorcycles, ride-ons, and quads. Injusa's offerings are designed to promote outdoor play and creativity among children, appealing to parents who prioritize safety and engagement in their children's toys. The company also collaborates with prominent brands such as BMW, Porsche, and Disney, which allows them to produce officially licensed replicas of popular vehicles. This strategic positioning not only enhances their product appeal but also solidifies their reputation in the toy industry. With a workforce of around 36 employees, Injusa remains focused on delivering quality products made in Spain, ensuring they meet the expectations of their target market.

Vehicle Toys Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
ToysRUs	Parsippany-Troy Hills, New Jersey, United States (USA)	10001+	1948	Private Equity
Norev	Vaulx-En-Velin, Auvergne-Rhône-Alpes, France	51-200	1946	Private
Sieper GmbH	Neunkirchen, North Rhine-Westphalia, Germany	501-1000	1921	Family Owned
the LEGO Group	Billund, Denmark	10001+	1932	Private
Traxxas	Mckinney, Texas, United States (USA)	201-500	1986	Private
Carrera Toys GmbH	Puch Bei Hallein, Salzburg, Austria	201-500	1920	Private
New Bright Toys	Wixom, Michigan, United States (USA)	1001-5000	1955	Private
The Entertainer	Amersham, England, United Kingdom (UK)	1001-5000	1981	Corporate
Fisher-Price, Inc.	East Aurora, New York, United States (USA)	501-1000	1930	Corporate
Mattel, Inc.	El Segundo, California, United States (USA)	10001+	1945	Private
Radio Flyer	Chicago, Illinois, United States (USA)	51-200	1917	Family Owned
Brinquedos Bandeirante S/A	Sao Paulo, Sao Paulo, Brazil	201-500	1952	Private
Toyworld New Zealand	Auckland, Auckland, New Zealand	201-500	1976	Family Owned
GreenLight Collectibles	Indianapolis, Indiana, United States (USA)	11-50	2002	Private
JouéClub !	Bordeaux, Nouvelle-Aquitaine, France	1001-5000	1952	Private
PT Sinar Harapan Plastik	West Jakarta, Jakarta, Indonesia	501-1000	1985	Private
Toy Kingdom (Pty) Ltd	Cape Town, Western Cape, South Africa	201-500	2007	Private
Bariel Indo Global	Jakarta, Jakarta, Indonesia	51-200	1970	Private
Ridemakerz, LLC	St. Louis, Missouri, United States (USA)	201-500	2006	Corporate
Kidstuff	Glebe, New South Wales, Australia	201-500	1969	Private
Micki	Gemla, Kronoberg, Sweden	51-200	1944	Private
Noviy Disk	Russia	501-1000	1991	Private
Juguetibici	Mexico City, Mexico City, Mexico	501-1000	1986	Private
Green Toys Inc.	Sausalito, California, United States (USA)	11-50	2007	Private Equity
Juguetilandia	Finestrat, Valencian Community, Spain	201-500	1990	Private
Injusa	Ibi, Valencian Community, Spain	51-200	1947	Private

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