Sports marketing in Georgia thrives at the intersection of athletic passion and innovative strategies. Companies involved span a broad spectrum, from management agencies and digital firms to experiential marketers. They facilitate brand awareness by connecting fans, athletes, and events through comprehensive marketing solutions. With the rise of technologies enabling fan interaction and content delivery, businesses are adapting their approaches. As trends like social media outreach and personalized engagement grow, the industry looks to enhance consumer experiences and boost revenue, reflecting a dynamic future within Georgia's rich sports culture.

The list features 25 sports marketing companies, primarily headquartered in Atlanta, Georgia. Established from the mid-1980s to recent years, these organizations vary in size, with teams from 1 to over 5,000 employees. They specialize in various services, including sponsorship management, fan engagement strategies, and event marketing, highlighting a blend of expertise across the industry.

Continue reading to uncover top sports marketing companies in Georgia.

Top 25 Sports Marketing Companies in Georgia

1. Cooper Holdings, Inc.

• Website: cooperholdingscorp.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1986
• Headcount: 51-200
• LinkedIn: cooper-holdings-inc-

Cooper Holdings, Inc. is a private holdings company based in Atlanta, Georgia, founded in 1986. The company operates through several subsidiaries that focus on marketing, sports, and entertainment. Among these subsidiaries is YAH, a sponsorship and experiential marketing agency that helps brands connect with audiences through engaging experiences. Another key subsidiary is CSE, which specializes in sports and broadcast talent representation, providing services to athletes and entertainers. Additionally, IfThen serves as a digital agency, offering innovative technology solutions to enhance marketing efforts. LCV, the venture capital arm, invests in businesses primarily within the sports and experiential sectors, indicating a strategic interest in fostering growth in these areas. Cooper Holdings, Inc. thus plays a multifaceted role in the sports marketing industry, supporting various aspects of brand engagement and talent management.

2. Playfly Aspire

• Website: theaspiregroupinc.com
• Ownership type: Corporate
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: May 2023
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: the-aspire-group-inc

Playfly Aspire, based in Atlanta, Georgia, is a consulting firm that specializes in the sports and entertainment industry. Founded in 2008, the company has carved out a niche in fan relationship management, strategic consulting, and training aimed at boosting ticket sales and enhancing fan engagement. With a workforce of approximately 153 employees, Playfly Aspire has partnered with over 300 sports organizations, helping them to improve revenue and attendance. Their services include comprehensive training programs for sales and service teams, which are designed to foster a positive organizational culture and improve performance. The firm has received accolades for its innovative approaches and has been recognized as one of the best employers in sports by Forbes. Their recent partnerships, such as with Pepperdine University, further illustrate their active role in the industry, showcasing their commitment to driving results for their clients.

3. All Day Group

• Website: alldaygroup.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Founded year: 2015
• Headcount: 1-10
• LinkedIn: adgsports

All Day Group, founded in 2015 and based in Atlanta, Georgia, is a sports management agency dedicated to representing athletes, with a particular emphasis on the NBA. The agency offers a range of services designed to enhance the careers of its clients, including contract negotiation, brand development, and endorsement opportunities. All Day Group prides itself on its ability to create customized training programs for NBA draft preparation and success, ensuring that clients are well-prepared for their professional careers. The agency also focuses on personal brand development, helping athletes build their public image and connect with global brands across various industries. With a mission to maximize clients' earning potential and support their success beyond their playing careers, All Day Group has established itself as a relevant player in the sports marketing industry.

4. MELT Sports/Culinary/Entertainment

• Website: meltatl.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: melt-atl

MELT Sports/Culinary/Entertainment, based in Atlanta, Georgia, is a marketing agency founded in 2000. The company specializes in sports, entertainment, and culinary marketing, providing a range of services that include brand development, event marketing, and sponsorship strategy. With a team of 51-200 employees, MELT has built a reputation for creating engaging consumer experiences through innovative marketing strategies. They have worked with notable brands and organizations, executing campaigns that connect audiences with products and events. Recent projects highlight their involvement in significant sports events and partnerships, such as their role as the agency of record for the City of Mobile's new arena. This showcases their capability to handle large-scale marketing initiatives and their commitment to enhancing brand presence in the sports industry.

5. NextUp Partners

• Website: nextuppartners.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: nextup-partners

NextUp Partners, founded in 2020 and based in Atlanta, Georgia, is a consulting firm that focuses on the sports, entertainment, and media industries. With a team of experienced professionals, they provide strategic counsel and marketing expertise to startups and emerging brands. Their services include brand strategy, analytics, public relations, and event management. The firm has worked with some of the biggest names in sports, executing brand activations for high-profile events such as the Super Bowl and the NBA All-Star Game. They aim to empower entrepreneurs and help brands innovate and grow, leveraging their extensive industry connections and hands-on approach to drive success. NextUp Partners is committed to supporting clients through tailored strategies that address the unique challenges of the sports marketing landscape.

6. Student Athlete NIL

• Website: studentathletenil.com
• Ownership type: Corporate
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: February 2025
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: student-athlete-nil

Student Athlete NIL, based in Atlanta, Georgia, is a marketing agency founded in 2020 that focuses on collegiate sports marketing and Name, Image, and Likeness (NIL) opportunities. The company aims to bridge the gap between student-athletes and brands, facilitating partnerships that allow athletes to earn revenue while providing brands with innovative marketing strategies. With a team of 41 employees, Student Athlete NIL has positioned itself as a key player in the NIL space, claiming to have brokered significant deals for thousands of student-athletes across the country. Their services include defining marketing strategies, developing creative briefs, negotiating partnerships, and delivering comprehensive content. The company also hosts the NIL Summit, an event designed to educate and empower student-athletes, further solidifying their role in the collegiate sports marketing industry.

7. Score Atlanta

• Website: scoreatl.com
• Ownership type: Private
• Headquarters: Roswell, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: score-atlanta

Score Atlanta is a sports marketing and media company based in Roswell, Georgia, founded in 2004. Initially launched as a weekly publication, it has evolved into a comprehensive platform dedicated to high school sports coverage across the state. The company specializes in event management, sports news publishing, and digital broadcasting services, catering to high schools, sports organizations, and fans alike. Score Atlanta produces television and digital broadcasts for various high school sports and organizes significant events such as the Corky Kell Classic and the Georgia Elite Classic. They also operate a popular mobile app and a high school sports newsletter, which collectively attract millions of page views annually. Their partnerships with prominent entities, including the Atlanta Falcons and the Georgia High School Association, highlight their influence and relevance in the sports marketing industry.

8. Quality Control Music

• Website: qualitycontrolmusic.com
• Ownership type: Corporate
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $320.0M, February 2023
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: quality-control-music

Quality Control Music, established in 2013 by Pierre "P" Thomas and Kevin "Coach K" Lee, is a music label and sports management company based in Atlanta, Georgia. The firm has gained recognition for its successful management of artists such as Migos, Lil Baby, and City Girls, achieving billions of streams annually. In 2019, they expanded into sports management, leveraging their experience in branding and marketing to represent athletes. Their roster includes notable figures like NFL star Alvin Kamara and D'Andre Swift, showcasing their ability to navigate both the entertainment and sports industries. Quality Control has also received significant funding, amounting to $320 million in early 2023, which underscores their growth ambitions and potential for further influence in both sectors.

9. Everywhere Agency

• Website: mww.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 33%, Saudi Arabia 22%, Portugal 11%, Other 33%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: everywhereagency

Everywhere Agency, also known as MikeWorldWide (MWW), is a public relations and marketing agency based in Atlanta, Georgia. Founded in 2009, the agency specializes in consumer brand marketing, corporate reputation, and influencer marketing. MWW serves a variety of industries, including sports and entertainment, where they help brands connect with audiences through strategic storytelling and impactful campaigns. Their services include consumer brand marketing, corporate reputation management, and creative digital strategies. MWW has a notable focus on sports marketing, where they assist brands in navigating cultural connections and enhancing visibility through innovative campaigns. They have worked with various clients to amplify their presence in the sports sector, leveraging influencer partnerships and media strategies to engage fans and drive brand loyalty.

10. Primesport

• Website: primesport.com
• Ownership type: Corporate
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: December 2017
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: primesport

Primesport, currently branded as On Location, is a hospitality service company based in Atlanta, Georgia. Founded in 2010, the company has carved out a niche in the sports marketing industry by offering premium experiences and ticketing for major sporting and entertainment events. Their portfolio includes official hospitality packages for prestigious events such as the Olympic Games, Super Bowl, and NCAA Championships. On Location is recognized as the official exclusive hospitality provider for several high-profile events, including the Milano Cortina 2026 Olympic and Paralympic Games. The company focuses on delivering VIP access, premium seating, and unique moments that enhance the live event experience for both individual consumers and corporate clients. With a dedicated team and a commitment to quality service, On Location continues to play a significant role in the sports marketing arena.

11. Mobile Media Enterprises (MMELive)

• Website: mmelive.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 50%, Bangladesh 50%
• Founded year: 1992
• Headcount: 11-50
• LinkedIn: mobile-media-enterprises-mme

Mobile Media Enterprises (MMELive), founded in 1992 and based in Atlanta, Georgia, is a private marketing agency that specializes in experiential marketing and brand activation. With a team of around 40 employees, MMELive focuses on creating engaging experiences that resonate with consumers. Their services include College Recruitment Labs, Sponsorship Activation, and Mobile Experiential Tours, which are designed to enhance brand visibility and foster consumer engagement. MMELive has a rich history of working with various clients across sectors, particularly in sports and education. They have executed over 60,000 brand event activations, showcasing their expertise in delivering impactful marketing solutions. Their innovative strategies, such as tech-infused experiential media, position them as a significant player in the marketing landscape, particularly within the sports sector.

12. Cse

• Website: groupcse.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: Brazil 37%, Bangladesh 13%, India 13%, Other 38%
• Founded year: 1986
• Headcount: 51-200
• LinkedIn: groupcse-com

Cse, known as You Are Here (YAH), is a marketing agency based in Atlanta, Georgia, founded in 1986. The agency specializes in sponsorship and experiential marketing, focusing on creating meaningful connections between brands and consumers. YAH's approach is rooted in understanding human behavior, which allows them to craft innovative strategies that resonate with audiences. Their services include sponsorship strategy, partnership alignment, negotiations, and experiential activations such as mobile tours and trade shows. YAH has collaborated with various clients, including AT&T and Cricket Wireless, to enhance brand visibility and engagement through tailored marketing solutions. The agency operates with a team of around 926 employees, with a significant portion of their workforce located internationally. They emphasize creativity and measurable outcomes in their campaigns, showcasing their commitment to delivering impactful marketing experiences.

13. Oakey

• Website: oakeyagency.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: oakey-agency

Oakey Agency, LLC, founded in 2012 and based in Atlanta, Georgia, is a creative agency that specializes in design, branding, marketing, and content creation. With a team of 11-50 employees, Oakey focuses on helping businesses and organizations enhance their brand presence through innovative strategies and media. Their portfolio includes significant projects with clients in the sports industry, such as the Atlanta Braves and Major League Baseball, showcasing their expertise in sports marketing. Oakey's services range from creative strategy and video production to website design and development, indicating a comprehensive approach to marketing. They also engage with educational institutions like Georgia Tech and Georgia State University, further solidifying their presence in the sports marketing sector.

14. PlayOn Sports

• Website: playonsports.com
• Ownership type: Corporate
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: April 2022
• Founded year: 2008
• Headcount: 201-500
• LinkedIn: playon-sports

PlayOn Sports, founded in 2008 and based in Atlanta, Georgia, is a sports media company that specializes in high school athletics. The company operates through several platforms, including the NFHS Network and GoFan, providing services such as broadcasting, digital ticketing, and athletic management solutions. PlayOn Sports aims to enhance the event experience for schools and their communities by offering tools that streamline event management, promote community engagement, and facilitate fundraising efforts. Their products support over 600,000 events annually, showcasing their significant involvement in the high school sports sector. With a workforce of approximately 613 employees, PlayOn Sports continues to innovate and adapt to the needs of athletic organizations, making it a notable player in the sports marketing industry.

15. Clc

• Website: clc.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1981
• Headcount: 51-200
• LinkedIn: clc-collegiate-licensing-company

CLC, founded in 1981 and based in Atlanta, Georgia, is a private licensing agency that specializes in collegiate branding and marketing. The company provides comprehensive brand management strategies and marketing services to colleges and universities, helping them enhance their brand value and engage with fans through officially licensed merchandise. CLC operates primarily in the higher education sector, offering tailored solutions that align with the unique goals of each institution. Their services include strategic consultation, retail development, and the creation of national marketing platforms that foster fan engagement. CLC also emphasizes corporate responsibility, ensuring that their partners source goods ethically. With a dedicated legal team focused on trademark protection, CLC safeguards the interests of its clients in the collegiate sports market.

16. RCX Sports

• Website: rcxsports.com
• Ownership type: Venture Capital
• Headquarters: Roswell, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: January 2022
• Founded year: 2019
• Headcount: 51-200
• LinkedIn: reigning-champs-experiences

RCX Sports, founded in 2019 and based in Roswell, Georgia, operates as a youth sports organization that partners with professional sports leagues to enhance youth sports programming. They provide essential resources, support, and officially licensed uniforms for various youth sports leagues and events. Their partnerships include prominent leagues such as the NFL, NHL, MLS, MLB, NBA, and WNBA, allowing them to serve over 2 million youth athletes across North America. RCX Sports organizes numerous events and tournaments, including NFL FLAG Championships and Jr. NBA Leagues, which not only promote sports but also foster community engagement. Their mission emphasizes making sports accessible to all children, reflecting a commitment to inclusivity and community development. The company has a dedicated foundation aimed at promoting diversity and equity in youth sports, further solidifying their role in the industry.

17. The NFHS Network

• Website: nfhsnetwork.playonsports.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: the-nfhs-network

The NFHS Network, founded in 2013 and based in Atlanta, Georgia, is a private company that specializes in sports broadcasting and athletic management. It offers high schools a platform to stream live and on-demand events, covering a wide range of sports and activities. The company provides automated broadcasting solutions, athletic management tools, and digital ticketing services, primarily aimed at educational institutions. With over half of all high schools in the United States participating, the NFHS Network has established itself as a significant player in the high school sports sector. Their technology, including AI-powered cameras, allows schools to produce broadcasts with minimal staffing, making it accessible for institutions to engage their communities and generate revenue. The NFHS Network also supports schools in promoting their events and offers sponsorship opportunities, further integrating marketing strategies into their operations.

18. Harlem Globetrotters

• Website: harlemglobetrotters.com
• Ownership type: Corporate
• Headquarters: Peachtree Corners, Georgia, United States (USA)
• Employee distribution: United States (USA) 92%, Italy 4%, France 2%, Other 2%
• Latest funding: October 2013
• Founded year: 1926
• Headcount: 51-200
• LinkedIn: harlem-globetrotters

The Harlem Globetrotters, founded in 1926, is a sports entertainment company based in Peachtree Corners, Georgia. They are renowned for their live basketball games that combine athletic skill with comedic elements, creating a unique entertainment experience. The Globetrotters engage fans through various channels, including premium experiences, merchandise sales, and interactive events. Their tours attract families and basketball enthusiasts, providing memorable moments that extend beyond the court. The company has a strong presence in the sports industry, touring over 400 cities across 25 countries, and they actively promote fan interaction through initiatives like the 'Magic Pass' and 'Celebrity Court Pass'. Their merchandise collaborations with brands such as Kohl's and LIDS further enhance their market presence. The Globetrotters also participate in community initiatives, reinforcing their role as goodwill ambassadors in sports.

19. You Are Here

• Website: yahagency.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1996
• Headcount: 11-50
• LinkedIn: yahagency

You Are Here (YAH) is a marketing agency based in Atlanta, Georgia, founded in 1996. The agency emerged as an independent entity from Cooper Holdings in 2018, focusing on sponsorship and activation services. YAH is dedicated to crafting powerful experiences that connect brands with their audiences. Their work includes notable projects for clients like Coca-Cola, Cricket Wireless, and AT&T, showcasing their involvement in significant sponsorship initiatives. YAH emphasizes the importance of understanding client needs and consumer passions, which is essential in the sports marketing industry. With a team of around 65 employees, YAH prides itself on its culture and the unique perspectives each team member brings to the table, enhancing their creative output in marketing strategies.

20. AMB Sports and Entertainment

• Website: blankfamilyofbusinesses.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2001
• Headcount: 1001-5000
• LinkedIn: amb-sports-entertainment

AMB Sports and Entertainment, headquartered in Atlanta, Georgia, is part of the Arthur Blank Family of Businesses. Founded in 2001, the company operates within the sports and entertainment sectors, managing notable franchises such as the NFL's Atlanta Falcons and MLS's Atlanta United FC. The organization also oversees the Mercedes-Benz Stadium, a state-of-the-art facility that hosts a variety of sports and entertainment events. In addition to its sports teams, AMB Sports and Entertainment runs the PGA TOUR Superstore, which serves as a retail partner for golf enthusiasts across the nation. The company is known for its innovative marketing strategies that foster strong fan engagement and community involvement, making it a key player in the sports marketing arena.

21. Yoke

• Website: yokegaming.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Founded year: 2020
• Headcount: 1-10
• LinkedIn: yokegaming

Yoke, founded in 2020 and based in Atlanta, Georgia, is a technology company dedicated to empowering student-athletes. The company provides a comprehensive software platform that enables athletes to maximize their name, image, and likeness (NIL) earnings. Yoke's offerings include custom websites and mobile applications designed to foster community engagement and streamline payment distribution among athletes. By partnering with athletic departments, Yoke ensures that their solutions are accessible and beneficial to a wide range of student-athletes. The platform not only helps athletes build their personal brands but also promotes teamwork and collaboration among them. Yoke's focus on compliance and transparency in financial distributions further enhances its credibility in the sports marketing industry.

22. Shuma Sports

• Website: shumasports.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: sh%c3%bcma-sports

Shuma Sports, founded in 2014 and based in Atlanta, Georgia, is a private company that provides a wide range of sports apparel, uniforms, and promotional goods. Catering to sports teams, schools, and businesses, Shuma Sports focuses on enhancing branding and team spirit through their products. They offer a simplified ordering process, which is supported by dedicated sales representatives who assist customers at every step. This personalized service is designed to build strong relationships with clients, ensuring a smooth experience from order to delivery. Shuma Sports also provides corporate apparel and marketing materials, further extending their reach within the sports and promotional goods industry. Their commitment to customer service and product quality positions them as a notable player in the sports marketing sector, particularly in the realm of team branding and spirit wear.

23. The Players' Lounge

• Website: theplayerslounge.io
• Ownership type: Venture Capital
• Headquarters: Athens, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, $1.5M, October 2023
• Founded year: 2021
• Headcount: 1-10
• LinkedIn: theplayerslounge2021

The Players' Lounge is a sports media company based in Athens, Georgia, founded in 2021. It specializes in college football, offering a platform for articles, videos, and discussions that engage both fans and athletes. The company aims to provide insights into the sport while fostering a community around college football. With a team of around 32 employees, The Players' Lounge has recently secured $1.5 million in seed funding as of October 2023, reflecting its potential for growth and relevance in the sports media industry. Their content not only covers game analyses and player performances but also delves into the cultural aspects of college football, making them a unique player in the sports marketing space.

24. Sports Force Parks at Cedar Point Sports Center

• Website: sportsforceparks.com
• Ownership type: Corporate
• Headquarters: Canton, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: May 2023
• Founded year: 2016
• Headcount: 201-500
• LinkedIn: sportsforceparks

Sports Force Parks at Cedar Point Sports Center is a corporate entity based in Canton, Georgia, specializing in youth sports tournaments and family entertainment. Founded in 2016, the company has quickly established itself in the sports tourism industry. They operate professional facilities designed to host a variety of recreational activities, ensuring a comprehensive experience for visitors. Their parks are equipped with high-quality synthetic turf fields and numerous family-friendly amenities, such as miniature golf and zip lines. Sports Force Parks focuses on maximizing economic impact through sports tourism, engaging local communities, and providing a seamless experience for families attending tournaments. They have developed a unique model that combines planning, design, construction, and operations, allowing them to deliver projects on time and within budget. This integrated approach not only enhances the quality of their facilities but also ensures that they meet the needs of both athletes and their families.

25. Insights Marketing

• Website: insights-mpc.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: Saudi Arabia 68%, United States (USA) 32%
• Founded year: 1998
• Headcount: 11-50
• LinkedIn: insights-marketing

Insights Marketing, based in Atlanta, Georgia, is a private marketing agency founded in 1998. With a team of 11-50 employees, the company specializes in event marketing and experiential marketing services. They offer a range of services including event production, celebrity sourcing, and market research, aimed at enhancing brand visibility for their clients. Insights Marketing has a strong focus on sports marketing, having organized events during major sports occasions such as the NFL Super Bowl and NBA All-Star Weekends. Their client roster includes prominent names in both the entertainment and sports industries, showcasing their capability to connect brands with influential figures. The agency is also recognized for its commitment to quality and innovation in creating memorable consumer experiences. They operate primarily in the United States and have a significant presence in Saudi Arabia, reflecting their international reach in the marketing sector.

Sports Marketing Insights: Key Companies in Georgia

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