In the fast-paced world of real estate, lead generation software companies play a crucial role in helping agents and brokers acquire new clients. These companies provide technology that streamlines the process of identifying leads and managing relationships. Solutions vary from customer relationship management (CRM) tools to automated marketing strategies, all designed to optimize the sales process. A shift toward data-driven insights is evident, with many firms incorporating sophisticated analytics to boost lead quality. As more agents recognize the value of technology, the demand for innovative real estate lead generation tools is expected to grow significantly, reshaping how business is done in this industry.

This list highlights 25 notable real estate lead generation software companies, showcasing a mix of sizes from small startups to larger corporations. Founded between 1997 and 2021, these companies are headquartered primarily in the United States, with some international representation. Their offerings range from CRM systems and IDX websites to digital marketing solutions, catering to the multifaceted needs of real estate professionals. With each company specializing in unique software solutions, they collectively enhance operational efficiency and client engagement across the sector.

Read on to discover top real estate lead generation software companies.

Top 25 Real Estate Lead Generation Software Companies

1. BoomTown - Real Estate Platform

• Website: boomtownroi.com
• Ownership type: Private
• Headquarters: Charleston, South Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2006
• Headcount: 201-500
• LinkedIn: boomtown---real-estate-web-platform

BoomTown - Real Estate Platform, founded in 2006 and based in Charleston, South Carolina, is a private technology company dedicated to the real estate industry. The firm provides a suite of software solutions designed to empower real estate professionals, including agents, brokers, and lenders. Their platform features tools for lead generation, customer relationship management (CRM), and marketing, all aimed at enhancing operational efficiency and success in closing deals. BoomTown's offerings are structured into flexible packages that cater to various business sizes, ensuring that clients can find a solution that fits their needs. The company has built a reputation for its predictive CRM and coaching services, which help users optimize their lead conversion processes. With over 40,000 real estate professionals relying on their technology, BoomTown has established itself as a significant player in the real estate software market.

2. Real Geeks

• Website: realgeeks.com
• Ownership type: Corporate
• Headquarters: Dallas, Texas, United States (USA)
• Employee distribution: United States (USA) 97%, Canada 3%
• Latest funding: July 2017
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: realgeeks

Real Geeks, founded in 2009 and based in Dallas, Texas, is a technology provider dedicated to the real estate sector. The company specializes in offering a robust platform that includes customer relationship management (CRM) solutions, IDX websites, and various marketing tools tailored for real estate professionals. With a workforce of approximately 94 employees, Real Geeks has established itself as a significant player in the industry, serving over 7,000 customers. Their platform is designed to help agents manage leads effectively, automate marketing processes, and improve their online visibility. Real Geeks also emphasizes ongoing training and support, ensuring that users can maximize the potential of their tools. This focus on user success and engagement positions Real Geeks as a relevant and practical choice for real estate professionals seeking to enhance their lead generation capabilities.

3. Cinc

• Website: cincpro.com
• Ownership type: Corporate
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Latest funding: July 2016
• Founded year: 2011
• Headcount: 201-500
• LinkedIn: cincpro

Cinc, also known as Commissions Inc, is a technology company based in Atlanta, Georgia, founded in 2011. The firm provides a comprehensive platform designed for real estate professionals, focusing on lead generation and customer relationship management (CRM). Cinc's services include automation tools, team management features, and extensive training resources aimed at helping agents and teams optimize their lead management processes. The company has established a strong foothold in the industry, with a client base of over 50,000 agents who utilize their platform to enhance their business operations. Cinc's innovative approach includes features like CINC AI for lead conversion and a referral network, making it a significant player in the real estate technology market.

4. Market Leader

• Website: marketleader.com
• Ownership type: Corporate
• Headquarters: Bellevue, Washington, United States (USA)
• Employee distribution: United States (USA) 97%, India 3%
• Latest funding: $23.0M, September 2015
• Founded year: 1999
• Headcount: 51-200
• LinkedIn: market-leader

Market Leader, based in Bellevue, Washington, is a prominent player in the real estate technology space. Founded in 1999, the company specializes in lead generation services tailored for real estate agents. Their offerings include a variety of products such as lead generation solutions, CRM systems, and marketing automation tools. Market Leader aims to assist real estate professionals in connecting with potential buyers and sellers, thereby enhancing their business growth. The company has successfully generated a significant volume of leads for its clients, with reports indicating they deliver hundreds of thousands of leads annually. Their services are designed to streamline the process of lead engagement, making it easier for agents to convert leads into clients. Market Leader has also received funding, with a notable amount of $23 million reported in 2015, which underscores investor confidence in their business model and growth potential.

5. Placester

• Website: placester.com
• Ownership type: Venture Capital
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series D, $50.0M, March 2017
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: placester-inc

Placester is a Boston-based real estate technology company founded in 2011. It specializes in providing a robust platform designed for real estate agents and brokers. The company offers a suite of tools that facilitate website building, customer relationship management, and lead generation, enabling real estate professionals to enhance their online visibility and marketing strategies. Placester has garnered significant attention in the industry, serving over 20,000 customers across various markets and integrating with more than 600 MLSs. The company has received substantial funding, totaling $50 million in its last funding round in March 2017, which underscores its growth potential and commitment to innovation in the real estate sector.

6. Sierra Interactive

• Website: sierrainteractive.com
• Ownership type: Corporate
• Headquarters: Louisville, Kentucky, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: October 2022
• Founded year: 2007
• Headcount: 51-200
• LinkedIn: sierra-interactive

Sierra Interactive, based in Louisville, Kentucky, is a technology provider dedicated to the real estate sector. Founded in 2007, the company has developed a robust suite of software solutions aimed at helping real estate teams manage leads and streamline marketing efforts. Their product offerings include a sophisticated CRM system, IDX websites, and ad management services, all designed to enhance online presence and improve lead conversion rates. Sierra Interactive serves a wide range of clients, from small teams to large enterprises, demonstrating their capability to adapt to various operational needs. The company emphasizes automation and integration, allowing users to connect with nearly 100 other tools, which enhances their overall functionality. Their commitment to ongoing support and training further solidifies their position in the industry, making them a valuable partner for real estate professionals seeking to optimize their lead generation strategies.

7. PropStream

• Website: propstream.com
• Ownership type: Corporate
• Headquarters: Lake Forest, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $175.0M, November 2021
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: propstream

PropStream, founded in 2007 and based in Lake Forest, California, is a real estate software provider that specializes in data analytics and marketing solutions for real estate professionals. The company caters to a variety of clients, including real estate investors, agents, brokers, contractors, property managers, and lenders. PropStream's platform allows users to access vital property data, generate leads, and streamline marketing efforts through an all-in-one solution. The company has made a significant impact in the industry by offering tools that help users identify motivated sellers, research properties, and manage marketing campaigns effectively. In November 2021, PropStream secured $175 million in funding, underscoring its growth trajectory and the demand for its services in the real estate sector.

8. PropertyRadar

• Website: propertyradar.com
• Ownership type: Private
• Headquarters: Truckee, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: propertyradar

PropertyRadar, founded in 2007 and based in Truckee, California, is a private company that offers a comprehensive lead generation platform specifically designed for real estate professionals. The company provides enhanced public records data and marketing automation tools that cater to a variety of users, including real estate investors, residential realtor teams, mortgage professionals, and commercial real estate agents. PropertyRadar's platform enables users to efficiently research residential and commercial properties, connect with property owners, and streamline their lead generation processes. The company has established itself as a valuable resource for those in the real estate sector, helping clients identify and engage potential leads through a robust set of features, including list building, direct mail campaigns, and detailed property insights. With a focus on data-driven strategies, PropertyRadar continues to support real estate professionals in navigating the complexities of lead generation.

9. Curaytor

• Website: curaytor.com
• Ownership type: Private
• Headquarters: Manchester, New Hampshire, United States (USA)
• Employee distribution: Canada 72%, United States (USA) 28%
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: curaytor

Curaytor, founded in 2013 and based in Manchester, New Hampshire, is a private digital marketing agency that specializes in real estate marketing solutions. With a team of 29 employees, Curaytor provides a comprehensive platform that includes mobile-optimized websites, lead generation tools, and personalized coaching services. Their primary clientele consists of real estate agents and teams looking to improve their marketing strategies and increase their listings. Curaytor's approach combines technology with a strong emphasis on community and support, offering clients access to a network of top agents and ongoing training. This commitment to innovation and client success has helped many agents achieve significant growth in their businesses, making Curaytor a notable entity in the real estate marketing industry.

10. Commissions Inc. (CINC)

• Website: commissionsinc.com
• Ownership type: Private
• Headquarters: Marietta, Georgia, United States (USA)
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: commissions-inc-

Commissions Inc. (CINC), founded in 2011 and based in Marietta, Georgia, is a private technology company specializing in real estate solutions. CINC provides an all-in-one platform that combines lead generation, customer relationship management (CRM), and workflow automation tailored for real estate agents and teams. The company supports over 50,000 agents, helping them streamline their operations and close deals more efficiently. CINC's offerings include tools for managing leads, team structures, and communication, as well as integrations with other products. Their marketing expertise extends to managing substantial ad spend on platforms like Google and Facebook, which aids agents in generating high-quality leads. CINC also emphasizes ongoing training and support, fostering a community for agents to enhance their skills and business acumen.

11. Wise Agent

• Website: wiseagent.com
• Ownership type: Private
• Headquarters: Fountain Hills, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: wise-agent

Wise Agent, founded in 2001 and based in Fountain Hills, Arizona, is a private company that specializes in CRM software tailored for real estate professionals. With a team of 44 employees, Wise Agent offers a subscription-based service that includes features for lead generation, contact management, and transaction tracking. Their software is designed to help real estate agents and brokerages manage client relationships effectively. The company has positioned itself as a valuable resource for agents looking to streamline their operations and improve their sales processes. Wise Agent has received positive feedback from users, highlighting its ease of use and the effectiveness of its tools in facilitating communication and workflow. The company has not reported any funding, indicating a self-sustained business model focused on providing essential services to its clientele.

12. REI BlackBook

• Website: reiblackbook.com
• Ownership type: Private
• Headquarters: St. Louis, Missouri, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: rei-blackbook

REI BlackBook, based in St. Louis, Missouri, is a private real estate software company founded in 2008. The firm specializes in providing a comprehensive suite of tools tailored for real estate investors. Their offerings include customer relationship management (CRM) solutions, marketing automation, lead capture websites, and property management tools. These tools are designed to streamline the investment process, enabling users to manage leads effectively and close deals more efficiently. Over the years, REI BlackBook has built a reputation for helping real estate investors, including wholesalers, rehabbers, and landlords, to enhance their operational efficiency. The company has not reported any funding, indicating a self-sustained growth model. With thousands of users across the country, REI BlackBook continues to play a significant role in the real estate investment community, providing essential resources and support to its clients.

13. Bottimmo Ag

• Website: bottimmo.com
• Ownership type: Family Owned
• Headquarters: Kreuzlingen, Thurgau, Switzerland
• Employee distribution: Switzerland 94%, North Macedonia 6%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: bottimmo

Bottimmo Ag, founded in 2017 and based in Kreuzlingen, Switzerland, is a family-owned marketing software provider dedicated to serving real estate agents. The company specializes in lead generation, automated email marketing, and the creation of personalized marketing materials. Bottimmo Ag aims to simplify the marketing process for real estate professionals, enabling them to attract and retain clients more effectively. Their platform includes features such as landing pages, lead management tools, and automated communication funnels, all designed to enhance the marketing capabilities of real estate agents. With a small team of 11-50 employees, Bottimmo operates primarily in Switzerland, with a minor presence in North Macedonia. The company has not reported any funding, indicating a self-sustained growth model focused on delivering value to its clients.

14. Zenu - Simple Real Estate Software

• Website: zenu.com.au
• Ownership type: Private
• Headquarters: Melbourne, Victoria, Australia
• Employee distribution: Australia 100%
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: zenu---simple-real-estate-software

Zenu - Simple Real Estate Software, founded in 2016 and based in Melbourne, Victoria, Australia, is a private company that focuses on providing technology solutions for real estate professionals. With a team of 19 employees, Zenu offers a comprehensive suite of tools, including CRM software and a website builder specifically designed for real estate agents. Their platform is utilized by over 6,000 agents across Australia, emphasizing lead generation, digital marketing, and performance tracking. Zenu's solutions are crafted to streamline operations, enhance online presence, and facilitate effective prospecting. The company prides itself on its user-friendly interface and continuous updates, ensuring that clients have access to the latest technology without the complexity often associated with such systems. Zenu's commitment to customer feedback and innovation further solidifies its role in the real estate technology sector.

15. Opcity

• Website: opcity.com
• Ownership type: Corporate
• Headquarters: Austin, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $210.0M, August 2018
• Founded year: 2015
• Headcount: 201-500
• LinkedIn: opcity

Opcity, founded in 2015 and based in Austin, Texas, is a company that specializes in real estate marketing and lead generation services. Initially operating under its own brand, Opcity has now transitioned to become part of Realtor.com, where it is known as ReadyConnect Concierge. This service connects real estate professionals with pre-screened leads, allowing agents to engage with serious buyers and sellers in real-time. Opcity's innovative approach to lead generation has made it a valuable resource for agents and brokers looking to streamline their operations and improve their closing rates. The company has attracted significant investment, securing $210 million in funding as of August 2018, which underscores its potential and relevance in the real estate sector.

16. Realeflow

• Website: realeflow.com
• Ownership type: Private
• Headquarters: Parma Heights, Ohio, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: realeflow

Realeflow, founded in 2006 and based in Parma Heights, Ohio, is a private company that provides comprehensive software solutions tailored for real estate investors. The company focuses on equipping investors with tools to manage their investments, generate leads, and analyze potential deals effectively. Realeflow's software suite includes features like Leadpipes, which allows users to access discounted property leads quickly, and various analytical tools that help investors assess the profitability of potential investments. With over 200,000 investors utilizing their platform and more than $10 billion in deals closed, Realeflow has established itself as a significant player in the real estate investment software market. The company operates entirely within the United States and has not reported any external funding, indicating a self-sustained growth model.

17. Elm Street

• Website: elmstreet.com
• Ownership type: Private
• Headquarters: Dallas, Texas, United States (USA)
• Employee distribution: United States (USA) 96%, Canada 4%
• Founded year: 2016
• Headcount: 201-500
• LinkedIn: elm-street-technology

Elm Street Technology, founded in 2016 and based in Dallas, Texas, is a private company that provides software solutions tailored for real estate professionals. With a workforce of around 142 employees, Elm Street focuses on enhancing the productivity and profitability of agents and brokers through its innovative technology. Their offerings include a robust CRM, lead generation tools, and marketing automation services, all designed to streamline operations and improve client engagement. The company serves a variety of clients, including individual agents, brokerages, and MLS associations, and emphasizes the importance of nurturing client relationships to drive repeat and referral business. Elm Street's commitment to education and support is evident through their training webinars and resources, which aim to empower real estate professionals in their marketing efforts.

18. Agentbox

• Website: agentbox.com.au
• Ownership type: Corporate
• Headquarters: Redfern, New South Wales, Australia
• Employee distribution: Australia 92%, Philippines 8%
• Latest funding: May 2018
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: agentbox

Agentbox, founded in 2009 and based in Redfern, New South Wales, Australia, is a technology provider focused on the real estate sector. The company specializes in CRM software solutions that cater specifically to real estate agencies. Their offerings include a comprehensive suite of tools aimed at enhancing client management, streamlining operations, and improving marketing efforts for real estate professionals. Agentbox serves a wide range of clients across Australia and New Zealand, with a customer base exceeding 2,000 agencies and agents. In 2018, Agentbox became part of the Reapit platform, which has further expanded its capabilities and reach in the market. This acquisition has positioned Agentbox to leverage additional resources and technology to better serve its clients and adapt to the evolving needs of the real estate industry.

19. inGaia

• Website: ingaia.com.br
• Ownership type: Private
• Headquarters: Brazil
• Founded year: 2000
• Headcount: 201-500
• LinkedIn: ingaia

inGaia is a private real estate software provider based in Brazil, founded in 2000. The company focuses on delivering digital solutions that cater to the needs of real estate agencies. Their product suite includes tools for property management, website hosting, and notably, lead generation. inGaia's services are designed to help real estate professionals improve their operational efficiency and enhance client interactions. With a user base of approximately 55,000 and partnerships with over 10,000 real estate agencies, inGaia has established itself as a significant player in the Latin American real estate market. The company emphasizes integration with popular platforms like Facebook and Instagram, as well as providing automated systems for lead qualification and management, which are critical for agencies aiming to optimize their sales processes.

20. Hubbell Real Estate Group

• Website: hubbellrealestategroup.com
• Ownership type: Private
• Headquarters: Grover Beach, California, United States (USA)
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: hubbell-real-estate-group

Hubbell Real Estate Group, now known as Lofty, is a private real estate technology provider based in Grover Beach, California. Founded in 2015, the company specializes in delivering an AI-powered platform tailored for real estate professionals. Their offerings include tools for lead generation, marketing automation, and transaction management, all aimed at enhancing the efficiency and productivity of agents, teams, and brokers. Lofty has garnered attention for its innovative solutions that empower users to close deals more effectively. The company has not reported any funding, indicating a self-sustained growth model. With a focus on user-friendly technology, Lofty has attracted a significant user base, helping real estate professionals optimize their operations and marketing efforts.

21. Briko Realty

• Website: brikorealty.com
• Ownership type: Private
• Headquarters: Denton, Texas, United States (USA)
• Employee distribution: United States (USA) 91%, United Kingdom (UK) 9%
• Founded year: 2010
• Headcount: 1-10
• LinkedIn: the-property-shop_2

Briko Realty, now known as Lofty, is a private real estate technology provider based in Denton, Texas. Founded in 2010, the company has carved out a niche in the real estate industry by offering a comprehensive platform designed for agents, teams, and brokers. Lofty focuses on lead generation, marketing automation, and transaction management, enabling real estate professionals to streamline their operations and improve productivity. The platform is powered by artificial intelligence, which enhances its capabilities in customer relationship management and lead conversion. With a strong presence in the United States and a growing footprint in the United Kingdom, Lofty serves a community of over 50,000 real estate professionals, providing them with tools to automate marketing, manage transactions, and generate leads effectively. The company has not reported any funding, indicating a self-sustained growth model.

22. Tecimob

• Website: tecimob.com.br
• Ownership type: Private
• Headquarters: Florianopolis, Santa Catarina, Brazil
• Employee distribution: Brazil 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: tecimob

Tecimob is a private real estate technology provider based in Florianopolis, Santa Catarina, Brazil, founded in 2012. The company specializes in delivering a suite of digital tools tailored for real estate agents and agencies. Their offerings include customizable websites, a robust CRM system, and mobile applications designed to streamline property management and enhance client communication. Tecimob's solutions aim to empower real estate professionals to increase their sales efficiency and improve client relationships. The company operates entirely within the real estate sector, serving a clientele that seeks effective digital solutions to meet their business needs. With a dedicated focus on the Brazilian market, Tecimob has established itself as a relevant player in the industry, catering to the evolving demands of real estate professionals.

23. Coastal Home Living, LLC

• Website: coastalhomeliving.com
• Ownership type: Private
• Headquarters: Myrtle Beach, South Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 1-10
• LinkedIn: coldwellbankerchicoraadvantage

Coastal Home Living, LLC, operating under the brand name Placester, is a private company based in Myrtle Beach, South Carolina. Founded in 2015, the company specializes in real estate marketing solutions, primarily focusing on website development and online marketing tools for real estate agents and brokers. Placester provides a platform that integrates lead generation, CRM functionalities, and marketing resources, enabling users to effectively manage their real estate listings and enhance their digital footprint. The company has built a reputation for offering user-friendly solutions that cater to the specific needs of real estate professionals, helping them to attract and nurture leads. With a workforce of around 21 employees, Placester has established itself as a relevant player in the real estate technology space, serving thousands of customers across various markets.

24. Vulcan7

• Website: vulcan7.com
• Ownership type: Private
• Headquarters: Cincinnati, Ohio, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1997
• Headcount: 11-50
• LinkedIn: vulcan7

Vulcan7, based in Cincinnati, Ohio, is a private company founded in 1997 that specializes in real estate lead generation services. The firm provides a suite of tools and resources tailored for real estate agents and brokers, including access to expired listings, FSBO leads, and pre-foreclosure leads. Their platform is designed to help agents efficiently connect with potential sellers and grow their businesses. Vulcan7 also features a robust CRM system, a dialer for making calls, and video email capabilities, all aimed at enhancing the productivity of real estate professionals. The company has built a reputation for delivering accurate and reliable lead data, which is crucial for agents looking to maximize their outreach efforts. With a dedicated focus on the needs of real estate agents, Vulcan7 has established itself as a valuable resource in the industry.

25. Homesearch

• Website: homesearch.co.uk
• Ownership type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Latest funding: Series A, $6.8M, January 2022
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: homesearchuk

Homesearch, founded in 2017 and based in London, is a proptech company that specializes in providing estate agents with a comprehensive platform for property data, reporting tools, and lead generation services. The company aims to enhance the market presence of real estate professionals by equipping them with advanced technology. Homesearch's offerings include on-market and off-market prospecting tools, a home-finding service, and a landlord lead generator, all designed to streamline the process of connecting clients with properties. The company has garnered attention in the industry, evidenced by its partnership with Reapit, a prominent CRM provider for estate agents. Homesearch has also secured substantial funding, with a Series A round amounting to over £6.8 million in January 2022, reflecting strong investor interest in its innovative approach to real estate lead generation.

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