Product design companies in New York drive innovation through expert design, enhancing everyday products and services. Operating in varied sectors, many of these firms fuse technology and creativity, responding to shifts in consumer needs. The growth of digital systems and customer-centric experiences is shaping the future of product design, with emphasis on sustainability and usability. Companies are harnessing user insights to spearhead projects from concept to market, paving the way for exciting developments in product usability and experience.

The product design firms listed here range from small consultancies to larger agencies, all holistically improving user experiences. Founded between 1971 and 2017, these companies boast specialized expertise, with many headquartered in key neighborhoods across New York. Their teams vary in size, offering everything from branding to mechanical engineering and research-driven design, catering to a broad clientele including startups and well-known corporations.

Continue reading to discover the top product design companies in New York.

Top 25 Product Design Companies in New York

1. Smart Design

• Website: smartdesignworldwide.com
• Ownership type: Private
• Headquarters: Brooklyn, New York, United States (USA)
• Employee distribution: United States (USA) 61%, Egypt 12%, India 3%, Other 25%
• Founded year: 1980
• Headcount: 51-200
• LinkedIn: smart-design

Smart Design is a strategic design consultancy based in Brooklyn, New York, founded in 1980. The company specializes in product and service design, research, and innovation consulting. With a team of 51-200 employees, Smart Design collaborates with clients from various sectors, including technology, healthcare, and consumer goods. Their work focuses on creating intuitive and profitable experiences, often involving complex business challenges. They have successfully brought over 1,000 products and services to market, showcasing their expertise in transforming ideas into tangible solutions. Smart Design emphasizes a human-centered approach, utilizing deep research and insights to inform their design strategies. Their portfolio includes projects for well-known brands like Gatorade and Schneider Electric, highlighting their capability to innovate and enhance user experiences.

2. R/ga

• Website: rga.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 39%, Argentina 17%, Australia 10%, Other 34%
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: r-ga

R/GA is a consulting and advertising agency based in New York City, founded in 1977. The company specializes in digital design and brand innovation, offering a range of services that include brand design, product experience design, and marketing consulting. R/GA partners with clients from various industries to enhance their digital presence and customer engagement. With a workforce of approximately 2,880 employees, R/GA operates globally, with significant offices in countries like Argentina, Australia, the UK, and Brazil. Their commitment to creating impactful experiences is evident in their collaborative approach, which combines expertise from different disciplines to deliver cohesive solutions. R/GA has not reported any recent funding, indicating a stable operational model that relies on its established reputation and client relationships.

3. Hello Monday / DEPT

• Website: hellomonday.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Denmark 57%, United States (USA) 36%, Portugal 3%, Other 3%
• Founded year: 2006
• Headcount: 51-200
• LinkedIn: hello-monday

Hello Monday / DEPT is a creative studio based in New York, with additional offices in Copenhagen, Aarhus, and Amsterdam. Founded in 2006, the company has built a reputation for its work in digital branding, product design, and user experience. They collaborate with various businesses, particularly in the tech and consumer sectors, to create engaging digital products and experiences that connect brands with their audiences. Their portfolio includes projects for high-profile clients like Google, Strava, and T-Mobile, where they have contributed to product innovation and design. The studio emphasizes a human-centered approach, integrating creativity with technology to enhance user experiences. With a team of 118 employees, Hello Monday is committed to making Mondays better for their clients and users alike, reflecting their mission to create meaningful work that improves lives.

4. Pensa

• Website: pensa.co
• Ownership type: Venture Capital
• Headquarters: Brooklyn, New York, United States (USA)
• Employee distribution: United States (USA) 83%, Panama 8%, Nicaragua 8%
• Latest funding: Series A, June 2021
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: pensa_2

Pensa is an industrial design firm based in Brooklyn, New York, specializing in product development and engineering solutions. Established in 2005, the company has built a reputation for its comprehensive approach, which integrates strategy, design, and commercialization. Pensa works with businesses across various sectors, helping them innovate and improve their product offerings. Their services include user research, industrial design, mechanical engineering, and technology development. Pensa has collaborated with notable clients such as Bayer, Zero Halliburton, and Cintas, delivering award-winning designs that address specific market needs. The firm has also been recognized with over 100 design awards, reflecting its commitment to quality and innovation in product design.

5. Prime Studio

• Website: primestudio.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 85%, Philippines 15%
• Founded year: 1998
• Headcount: 11-50
• LinkedIn: prime-studio

Prime Studio is a product and brand design consultancy located in New York City. Established in 1998, the firm has built a reputation for crafting innovative solutions that address everyday challenges through thoughtful product design. With a team of 11-50 employees, Prime Studio focuses on understanding the unique needs of each client, whether they are startups or established brands. Their services include product design, packaging, and branding, all aimed at enhancing product appeal and manufacturability. The studio prides itself on a collaborative approach, working closely with clients from initial concept through to production. They have successfully partnered with a range of companies, helping to launch products that resonate with consumers. Their work has garnered industry recognition, including awards for design excellence, showcasing their commitment to quality and innovation.

6. Aruliden

• Website: aruliden.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: April 2021
• Founded year: 2006
• Headcount: 51-200
• LinkedIn: aruliden

Aruliden is a New York-based design agency and innovation studio founded in 2006 by Rinat Aruh and Johan Liden. The company specializes in creating brands, products, and experiences that resonate with contemporary culture. With a team of around 35 employees, Aruliden operates across multiple disciplines, including brand strategy, product design, and digital experience. They have worked with a range of clients, from startups to Fortune 100 companies, delivering solutions that integrate physical and digital design. Their portfolio includes award-winning projects, such as the Google Meet Series One, which received the prestigious Red Dot: Best of the Best award. Aruliden's commitment to responsible design and their ability to adapt to market trends make them a significant player in the product design industry.

7. Upstatement

• Website: upstatement.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: upstatement

Upstatement is a digital design studio based in New York City, founded in 2008. With a team of around 40 employees, the company specializes in crafting websites, products, and branding solutions tailored to the needs of both startups and established organizations. Their portfolio includes significant projects for high-profile clients such as MIT, ESPN, and the Harvard Law Review, highlighting their expertise in digital strategy and design. Upstatement's approach combines design with content strategy, focusing on enhancing the digital presence of their clients. They have worked extensively in sectors like media and education, demonstrating their capability to create impactful digital experiences. The studio is known for its editorial mindset, which informs their design philosophy and execution.

8. Rockwell Group

• Website: rockwellgroup.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 90%, Spain 9%
• Founded year: 1984
• Headcount: 201-500
• LinkedIn: rockwell-group

Rockwell Group, founded in 1984 by David Rockwell, is an architecture and design firm based in New York City, with additional offices in Los Angeles and Madrid. The firm is known for its innovative approach to creating extraordinary experiences and built environments. Rockwell Group specializes in various sectors, including luxury hospitality, cultural institutions, and healthcare projects. Their design philosophy emphasizes the integration of technology and craftsmanship, resulting in environments that are not only functional but also engaging. The firm has a strong focus on product design, developing custom fixtures and furniture that enhance the overall user experience. With a team of over 450 professionals, Rockwell Group continues to influence the design industry through its commitment to innovation and thought leadership.

9. Varsity

• Website: varsity.is
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Founded year: 2013
• Headcount: 1-10
• LinkedIn: varsity-studios-inc

Varsity is a New York-based design agency founded in 2013. The company specializes in crafting thoughtful products and services tailored for startups and technology firms. With a focus on product design, user experience design, and user interface design, Varsity aims to assist clients in navigating the complexities of market entry and growth. Their portfolio includes a variety of projects across different sectors, showcasing their ability to adapt and innovate. Although they have not reported any funding, their sustained operation since 2013 indicates a stable presence in the industry. Varsity's approach combines design with strategic consulting, making them a valuable partner for companies looking to enhance their product offerings.

10. KEK Design

• Website: kekdesign.com
• Ownership type: Private
• Headquarters: Rochester, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1971
• Headcount: 11-50
• LinkedIn: kek-associates

KEK Design, officially known as KEK Associates Inc., is a product design and development firm based in Rochester, New York. Founded in 1971, the company has evolved from a one-person consultancy into a multi-disciplined team of around 39 employees. They specialize in industrial design and product development, offering services that include mechanical engineering, model making, technical illustration, and visualization. KEK Design has built a reputation for innovation and efficiency, helping businesses bring their products to market effectively. Their client roster features prominent names such as Kodak, Nike, and Disney, reflecting their capability to meet the demands of various industries. The firm prides itself on its collaborative approach, ensuring that design and engineering work hand in hand throughout the development process.

11. Huge

• Website: hugeinc.com
• Ownership type: Corporate
• Headquarters: Brooklyn, New York, United States (USA)
• Employee distribution: United States (USA) 45%, Colombia 40%, United Kingdom (UK) 4%, Other 11%
• Latest funding: December 2024
• Founded year: 1999
• Headcount: 1001-5000
• LinkedIn: huge_1

Huge, founded in 1999 and based in Brooklyn, New York, is a design and technology company that specializes in crafting digital products and experiences for various brands. The company aims to create memorable and effective user experiences, utilizing data and artificial intelligence to drive growth and engagement. Huge has worked with a range of clients, including well-known names like Google, McDonald's, and LEGO, demonstrating their ability to deliver impactful solutions in the digital space. Their commitment to innovation is evident in their proprietary AI data platform, Huge IX, which enhances their design processes and product offerings. Huge's focus on creating intelligent experiences reflects their understanding of the evolving digital landscape and the importance of user-centric design.

12. Siberia

• Website: siberia.io
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 87%, Mexico 13%
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: siberia-

Siberia is a New York-based digital design studio founded in 2013. The company specializes in product design, innovation consulting, and research and development. With a team of 11-50 employees, Siberia collaborates closely with a variety of clients, ranging from ambitious startups to established Fortune 100 companies. Their approach combines research, prototyping, and testing to navigate technological advancements and market demands. Siberia's services are structured into two main areas: Labs, which focuses on innovation consulting and R&D, and Studio, which emphasizes defining, designing, and building digital products. The studio has successfully delivered numerous projects, showcasing their ability to create impactful digital experiences. Their hybrid remote work model allows them to tap into a global talent pool, enhancing their creative and technical capabilities.

13. thoughtbot

• Website: thoughtbot.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Founded year: 2003
• Headcount: 51-200
• LinkedIn: thoughtbot-inc-

thoughtbot is a New York-based design and development agency founded in 2003. With a team of approximately 89 employees, they specialize in building web and mobile products, offering services that include UX/UI design, product management, and development. The company operates remotely, allowing them to collaborate with clients across the globe. thoughtbot has worked with a variety of clients, from startups to established enterprises, helping them to create and enhance their digital products. Their approach is characterized by a strong emphasis on design research and strategic insights, ensuring that the products they develop are not only functional but also user-centered. They have also contributed to the industry by sharing knowledge through resources like their blog and podcasts, which focus on best practices in design and development.

14. Fuzzco

• Website: fuzzco.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: fuzzco

Fuzzco is a creative agency based in New York City, founded in 2005. With a team of 11 to 50 employees, they focus on branding, content creation, and digital solutions. Fuzzco partners with a variety of clients, including tech companies and lifestyle brands, to enhance their brand identity and digital presence. Their work includes developing brand strategies, visual identities, and engaging content that resonates with target audiences. Fuzzco has worked with notable clients such as Notion, Figma, and Carbon Health, showcasing their ability to adapt and innovate in a fast-paced market. They emphasize collaboration and a tailored approach to meet the unique needs of each client, making them a relevant player in the product design industry.

15. CBX. a Brand Agency

• Website: cbx.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 98%, India 2%
• Latest funding: $10.0M, May 2022
• Founded year: 2003
• Headcount: 51-200
• LinkedIn: cbx

CBX. a Brand Agency, founded in 2003 and based in New York and Minneapolis, is a private branding and design agency with a workforce of approximately 133 employees. The agency specializes in brand strategy, packaging design, and marketing consulting, catering to businesses aiming to strengthen their brand presence. CBX has made a significant impact in the industry by providing innovative design solutions that help clients connect with consumers effectively. Their recent accolades, including five awards at the 2024 Pac Awards, highlight their proficiency in packaging design for notable brands such as Arm & Hammer and Trojan Man. In 2022, CBX secured $10 million in funding, indicating investor confidence in their business model and growth potential. This financial backing supports their ongoing efforts to expand their creative services across various industries.

16. Studio Rodrigo

• Website: studiorodrigo.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: studio-rodrigo

Studio Rodrigo is a New York-based design studio founded in 2012, specializing in strategy and design services tailored for businesses and organizations. With a team of 27 employees, they offer a range of services that include branding, product design, web design, and motion design. Their approach is collaborative and focused on making a positive impact through design. The studio has worked with a variety of clients across sectors such as consumer technology, healthcare, and media, helping them to launch innovative products and services. Their portfolio features projects for well-known companies like Google, Stripe, and This American Life, showcasing their capability to handle complex design challenges. Studio Rodrigo is dedicated to addressing significant issues, such as climate change and community engagement, through their design work, further solidifying their relevance in the product design industry.

17. ECCO Design

• Website: eccoid.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 50%, Portugal 50%
• Founded year: 1989
• Headcount: 11-50
• LinkedIn: ecco-design

ECCO Design, based in New York City, is a product and experience innovation firm that has been operational since 1989. The company specializes in transforming ideas into tangible products through a collaborative approach with clients ranging from international corporations to emerging entrepreneurs. ECCO Design provides a full suite of services, including product design, prototyping, and market analysis, which are crucial for navigating the complexities of product development. Their work spans various industries, and they have partnered with notable brands to create innovative solutions that meet both current and future market demands. The firm prides itself on its iterative design process, which emphasizes user experience and functionality, ensuring that their products not only meet aesthetic standards but also serve practical purposes. With a team of 24 employees, ECCO Design operates with a global perspective, leveraging talent from locations such as India and Portugal to enhance their design capabilities.

18. Ruca

• Website: ruca.co
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 82%, Nepal 7%, Canada 4%, Other 7%
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: rucahq

Ruca is a New York-based design agency founded in 2017, specializing in product, experience, and brand design. With a team of 51-200 employees, Ruca operates on a remote-first model, allowing them to collaborate with talent from various countries, including the USA, Nepal, Canada, Costa Rica, and Argentina. The agency primarily serves early-stage startups, providing essential support to help these businesses refine their product-market fit and enhance their brand presence. Ruca's service offerings include business design, product design, experience design, brand design, content design, process design, technology design, and community design. Their commitment to innovation and problem-solving is evident in their approach, which emphasizes a design-first mentality and a rejection of traditional agency practices. Ruca also engages in venture activities, supporting founders and investing in new ideas, further solidifying their role in the product design industry.

19. B-Reel

• Website: b-reel.com
• Ownership type: Private
• Headquarters: Brooklyn, New York, United States (USA)
• Founded year: 1999
• Headcount: 51-200
• LinkedIn: b-reel

B-Reel is a private creative agency based in Brooklyn, New York, founded in 1999. With a team of approximately 74 employees, the agency specializes in digital design and innovation. B-Reel collaborates with prominent brands to deliver engaging marketing solutions and interactive experiences. Their services include product innovation, brand storytelling, and custom software development, primarily targeting businesses in the technology and consumer goods sectors. Over the years, B-Reel has established a strong partnership with Google, working on over 500 projects that span product development and communication strategies. Their portfolio includes notable projects like the Google Pixel Wallpapers, which feature interactive and generative designs, and the Moncler app, which offers a personalized shopping experience. B-Reel's commitment to blending storytelling with technology positions them as a significant player in the product design industry.

20. Freelancing (Hire me!)

• Website: joecahill.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 38%, Pakistan 14%, United States (USA) 11%, Other 37%
• Founded year: 1999
• Headcount: 1-10
• LinkedIn: freelancing-hire-me-

Freelancing (Hire me!) is a New York-based design consultancy founded in 1999 by Joe Cahill. The firm specializes in product design, user experience, and graphic design, providing tailored solutions to businesses and organizations. Joe Cahill's extensive experience in leading design teams and conducting workshops positions the company as a valuable partner in the design industry. The consultancy has worked with high-profile clients, including American Express, BNY Mellon, and Saks Fifth Avenue, showcasing its ability to handle complex design challenges. In addition to its design services, the company emphasizes mentoring and public speaking, contributing to the broader design community. With a small team size of 1-10 employees, the firm maintains a personalized approach to client engagement, focusing on enhancing design strategies and user interaction.

21. CRÈME / Jun Aizaki Architecture & Design

• Website: cremedesign.com
• Ownership type: Private
• Headquarters: Brooklyn, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: creme

CRÈME / Jun Aizaki Architecture & Design is a Brooklyn-based architecture and design firm founded in 2004 by Jun Aizaki. The firm specializes in creating innovative spaces and branding solutions, primarily serving clients in the hospitality and retail sectors. Their approach to design is holistic, treating each project—whether it be a chair, a restaurant, or a building—with the same problem-solving mindset. The team emphasizes collaboration and draws inspiration from their clients and the varied backgrounds of their designers. CRÈME has been recognized for its work, receiving awards such as the Wave of the Future Award from Hospitality Design magazine in 2009. Their projects have been featured in prominent publications, showcasing their influence in the industry. The firm also engages in product design, creating custom furniture and objects that complement their architectural projects, further enhancing user experience and brand identity.

22. KUDOS Design Collaboratory

• Website: kudos.nyc
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Indonesia 74%, United States (USA) 21%, Nigeria 5%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: studio-kudos

KUDOS Design Collaboratory is a New York-based design agency founded in 2008. With a team of approximately 39 employees, the agency operates with a focus on creative and technological solutions tailored for brands, institutions, and nonprofits. Their services span a wide array of design disciplines, including branding, exhibition design, UX/UI design, and digital experiences. KUDOS has worked on notable projects that highlight their expertise in creating engaging and impactful designs. They have collaborated with various clients, including museums, educational institutions, and cultural organizations, to produce work that resonates with audiences. The agency has received numerous accolades, including the Agency of the Year award at the PRINT Awards in 2024, showcasing their recognition in the design community. KUDOS also maintains a global presence with offices in Indonesia, reflecting their international reach and collaborative approach to design.

23. People that care

• Website: peoplethatcare.io
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Spain 100%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: peoplethatcare

People That Care is a creative design studio based in New York City, founded in 2009. With a team of around 46 professionals, including designers, strategists, and developers, they specialize in enhancing brand identities and developing digital presences for clients across various industries. Their portfolio includes notable projects like Workplaceless, where they redefined a brand for a remote work training company, and Trevijano, where they created an e-commerce platform for healthy food products. They also collaborated with Harvard to develop an open-source platform for sharing historical economic data. Their approach is characterized by a commitment to research, testing, and a focus on sustainability, aiming to make a positive impact through their design solutions.

24. Gilmore Group

• Website: gilmoregroup.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2003
• Headcount: 11-50
• LinkedIn: gilmore-group

Gilmore Group is a New York-based design agency founded in 2003. The firm specializes in branding and industrial design, offering a range of services that include brand strategy, design, and technology solutions. With a team of around 29 employees, they have built a reputation for transforming businesses through a comprehensive approach that integrates brand, design, technology, and media. Their client portfolio features prominent names such as Honda, Capital One, and Boeing, indicating their involvement in significant projects across various sectors. The company prides itself on being socially and environmentally responsible, aiming to create a future that is inclusive and beautifully designed. Their methodologies focus on human-centered design, ensuring that the end-user experience is at the forefront of their projects. Gilmore Group has not reported any funding, indicating they operate as a private entity without external financial backing.

25. Duo

• Website: meetduo.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Founded year: 2010
• Headcount: 1-10
• LinkedIn: duo_2

Duo is a New York-based design consultancy founded in 2010, led by Keith Harper. The firm specializes in providing design leadership and user experience consulting tailored for startups and emerging technology brands. Duo's mission revolves around enhancing brand awareness, driving demand generation, and refining product launch strategies. With a focus on innovation, the company helps clients improve their market presence through effective design practices. Keith Harper's extensive experience in both in-house and agency settings across B2B and B2C sectors allows Duo to offer expert insights into best-practice design and UX strategies. The firm operates with a small team, emphasizing a hands-on approach to design leadership, which is crucial for fostering creativity and collaboration in early-stage companies.

Product Design Insights: Key Companies in New York

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