The luxury car rental industry focuses on providing high-end vehicles for clients looking for premium travel experiences. Companies in this space range from established firms like AVIS to newer entrants, reflecting various traditional and innovative approaches. Often featuring posh sedans, SUVs, and exotic cars, these ventures cater to travelers, special events, and corporate clients. As consumer preferences evolve, firms emphasize convenience, technology integration, and personalized services. Future trends indicate a growing demand for eco-friendly luxury vehicles, extending the appeal of this industry while aligning with broader sustainability goals.

The companies in this listing vary by size, with operations ranging from small local firms to larger, established businesses, all focused on luxury car rentals. Headquartered in multi-national hubs such as the USA, Switzerland, and the UAE, the firms were founded between 1968 and 2021, showcasing both industry history and new market entrants. Each company specializes in different offerings like exotic car rentals, chauffeur services, and unique travel experiences. This breadth reflects a competitive and dynamic marketplace, where client expectations for premium service continually shape industry practices.

Read on to discover the top luxury car rental companies.

Top 25 Luxury Car Rental Companies

1. Go Rentals

• Website: gorentals.com
• Ownership type: Private Equity
• Headquarters: Newport Beach, California, United States (USA)
• Employee distribution: United States (USA) 99%
• Latest funding: July 2023
• Founded year: 1995
• Headcount: 501-1000
• LinkedIn: go-rentals-inc-

Go Rentals, founded in 1995 by brothers Kaye and Kavous Gitibin, is a luxury vehicle rental service based in Newport Beach, California. The company focuses on providing high-quality car, SUV, van, and sports car rentals, catering to the needs of discerning business and leisure travelers. With a commitment to personalized service, Go Rentals ensures a seamless travel experience, offering curbside and planeside service at various locations. Their fleet is meticulously maintained, with hand-washed and hand-sanitized vehicles, reflecting their dedication to quality. Go Rentals has built a reputation for excellence in customer service, supported by a team trained in hospitality and aviation. They serve a wide range of clients, including aviation professionals, corporate travelers, and entertainment industry figures, and have established partnerships with hotels and resorts nationwide.

2. Elite Rent-a-Car

• Website: eliterent.com
• Ownership type: Private
• Headquarters: Geneva, Geneva, Switzerland
• Employee distribution: Switzerland 40%, France 20%, Monaco 10%, Other 30%
• Founded year: 1987
• Headcount: 51-200
• LinkedIn: elite-rent-a-car

Elite Rent-a-Car, founded in 1987 and based in Geneva, Switzerland, specializes in luxury car rentals and transportation services. The company offers an extensive fleet of high-end vehicles, including brands like Ferrari, Lamborghini, and Rolls Royce, catering to both individual clients and corporate customers. Their services extend beyond simple rentals; they provide professional chauffeured services and curated driving tours across various European locations. With a focus on quality and customer satisfaction, Elite Rent-a-Car ensures that clients receive the exact vehicle they reserve, along with tailored delivery and collection options throughout Europe. The company has established a strong presence in the luxury car rental market, emphasizing a personalized approach to service and a commitment to maintaining high standards in vehicle quality and customer care.

3. AVIS Saudi Arabia

• Website: avis.com.sa
• Ownership type: Private
• Headquarters: Riyadh, Riyadh, Saudi Arabia
• Employee distribution: Saudi Arabia 100%
• Founded year: 1977
• Headcount: 501-1000
• LinkedIn: avis-saudi-arabia

AVIS Saudi Arabia, established in 1977, operates as a private car rental service based in Riyadh. The company caters to both individual consumers and corporate clients, providing a range of vehicle options for leisure and business travel. Their fleet includes luxury car rentals, SUVs, and standard vehicles, ensuring they meet various customer needs. AVIS Saudi Arabia prides itself on reliability and convenience, offering services such as home delivery of vehicles and a dedicated customer service team. The company has built a strong reputation in the region, supported by a network of branches in major cities and airports. Their commitment to quality service has earned them several local and regional awards, highlighting their position in the car rental industry.

4. Auto Europe Car Rental

• Website: autoeurope.com
• Ownership type: Private Equity
• Headquarters: Portland, Maine, United States (USA)
• Employee distribution: Portugal 42%, United States (USA) 36%, Germany 16%, Other 6%
• Latest funding: December 2006
• Founded year: 1954
• Headcount: 201-500
• LinkedIn: auto-europe

Auto Europe Car Rental, founded in 1954 and based in Portland, Maine, is a car rental service that caters primarily to travelers. The company operates in numerous countries worldwide, facilitating access to a wide range of vehicle rental options, including luxury cars, motorhomes, and chauffeur services. With a workforce of approximately 433 employees, Auto Europe has established itself as a reliable option for tourists and business travelers alike. The company collaborates with various car rental suppliers, such as Avis, Europcar, and Hertz, to provide competitive rates and a broad selection of vehicles. Auto Europe emphasizes customer service, offering features like a price match guarantee and free cancellation up to 48 hours before pickup. This focus on customer satisfaction has helped the company maintain a strong presence in the car rental industry for over six decades.

5. Europcar Oman & Bahrain

• Website: europcaroman.com
• Ownership type: Private
• Headquarters: Muscat, Muscat Governorate, Oman
• Employee distribution: Oman 68%, Bahrain 32%
• Founded year: 1972
• Headcount: 501-1000
• LinkedIn: europcar-oman

Europcar Oman & Bahrain is a private car rental service operating in Muscat, Oman, and Bahrain. Established in 1972, the company has built a reputation for offering a wide range of vehicles tailored for both business and leisure travel. Their fleet includes luxury cars, eco-friendly models, and commercial vans, catering to various customer needs. With a workforce of around 22 employees, Europcar Oman & Bahrain is part of a larger global network, providing access to vehicle rentals through numerous locations worldwide. The company emphasizes a seamless rental experience, with options for flexible rentals and chauffeur-driven services, enhancing their appeal to clients seeking convenience and quality.

6. mph club | Exotic Car Rental Miami

• Website: mphclub.com
• Ownership type: Private
• Headquarters: Miami Gardens, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2010
• Headcount: 11-50
• LinkedIn: mph-club

mph club | Exotic Car Rental Miami is a private luxury car rental service based in Miami Gardens, Florida, established in 2010. The company specializes in providing a wide array of exotic and luxury vehicles for rent, appealing to customers who desire high-end travel experiences. mph club's inventory includes prestigious brands such as Bugatti, Lamborghini, Ferrari, and Rolls Royce, ensuring that clients have access to some of the most sought-after cars in the market. In addition to car rentals, mph club offers chauffeur services, yacht charters, and a membership program for frequent renters, enhancing the overall customer experience. The company has positioned itself as a key player in the luxury car rental sector, actively participating in automotive events and collaborating with celebrities and influencers, which helps to maintain its relevance and visibility in the industry. With a focus on customer service and convenience, mph club operates multiple locations across Florida, including partnerships with high-profile hotels, making it a convenient choice for luxury travelers.

7. Leo Car SAL

• Website: leorentacar.com
• Ownership type: Private
• Headquarters: Beirut, Beirut Governorate, Lebanon
• Employee distribution: Lebanon 100%
• Founded year: 1996
• Headcount: 51-200
• LinkedIn: leo-car

Leo Car SAL is a private luxury car rental and chauffeur service company based in Beirut, Lebanon. Founded in 1996, the company has built a reputation for offering high-quality transportation solutions tailored to both individual consumers and businesses. With a fleet that includes luxury SUVs and limousines, Leo Car focuses on providing exceptional service for various occasions, such as vacations, business trips, and weddings. Their commitment to customer satisfaction is evident through their concierge services, multilingual chauffeurs, and 24/7 customer support. Additionally, Leo Car operates in Western Europe, expanding its reach and service offerings. The company prides itself on its four-generation experience in the car rental industry, which enhances its credibility and expertise in delivering premium transportation services.

8. the Out

• Website: theout.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: theout

The Out, founded in 2019 and based in London, is a luxury car rental service that aims to redefine the car rental experience. The company specializes in offering premium vehicles with a focus on convenience and customer satisfaction. They provide a unique service model that includes door-to-door delivery and collection, eliminating the need for customers to wait in lines or deal with paperwork at rental desks. The Out's fleet features high-end cars, and they offer a variety of included services such as insurance and travel essentials. Their operations are primarily based in the UK, with free delivery and collection available in London and Manchester, as well as select airports. The Out is powered by Jaguar Land Rover, which adds a layer of prestige to their offerings. The company has not reported any funding, indicating a self-sustained growth model since its inception.

9. Connection Chauffeur LimoUAE.com

• Website: limouae.com
• Ownership type: Private
• Headquarters: Dubai, Dubai, United Arab Emirates (UAE)
• Employee distribution: United Arab Emirates 100%
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: connection-chauffeur

Connection Chauffeur LimoUAE.com, established in 2009, operates as a private luxury transportation service based in Dubai, United Arab Emirates. The company specializes in chauffeur services, limo rentals, and luxury car rentals, catering to a clientele that includes both tourists and local residents. With a workforce of approximately 67 employees, Connection Chauffeur LimoUAE.com emphasizes customer satisfaction and aims to deliver a premium experience for various occasions, such as airport transfers and special events. Their fleet features a range of vehicles, including high-end sedans, stretch limousines, and sports cars, ensuring that clients have access to stylish and comfortable transportation options. The company has not reported any funding, indicating a self-sustained business model focused on maintaining quality service in a competitive market.

10. Black and White Car Rental

• Website: bwrentacar.com
• Ownership type: Private
• Headquarters: Beverly Hills, California, United States (USA)
• Employee distribution: United States (USA) 67%, New Zealand 17%, United Arab Emirates 17%
• Founded year: 1994
• Headcount: 11-50
• LinkedIn: black-and-white-car-rental

Black and White Car Rental, founded in 1994, is a private car rental service based in Beverly Hills, California. The company specializes in luxury and exotic vehicles, providing high-quality rental options for various occasions. With a dedicated team of 24 employees, they emphasize exceptional customer service and a seamless booking process. Their fleet features an impressive array of luxury brands, including Bentley, Ferrari, Lamborghini, and Rolls Royce, catering to both individual and corporate clients. Black and White Car Rental operates multiple locations, including LAX, Los Angeles, Beverly Hills, and San Francisco, making it accessible for travelers seeking premium vehicles. The company has built a reputation for reliability and quality, as reflected in numerous positive customer reviews.

11. Mercury Spa

• Website: mercuryspa.it
• Ownership type: Private
• Headquarters: Brescia, Lombardy, Italy
• Employee distribution: Italy 100%
• Founded year: 1994
• Headcount: 11-50
• LinkedIn: mercury-spa

Mercury Spa, founded in 1994 and based in Brescia, Lombardy, Italy, is a private vehicle rental company specializing in both long-term and short-term rentals. With a workforce of approximately 39 employees, the company has established a reputation for providing a range of vehicles, including new, used, and luxury cars. Mercury Spa serves businesses, professionals, and private individuals, offering all-inclusive mobility solutions that alleviate the burdens of vehicle ownership. The company operates multiple locations across Italy, including Milan, Brescia, Verona, and Vicenza, and is committed to delivering personalized service and efficient fleet management. Their focus on high-quality vehicles and customer-centric solutions positions them as a relevant player in the luxury car rental market.

12. Primerent

• Website: primerentcar.com
• Ownership type: Private
• Headquarters: Rome, Lazio, Italy
• Employee distribution: Italy 100%
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: primerent

Primerent, founded in 2008 and based in Rome, Lazio, Italy, is a private luxury car rental company that specializes in high-end vehicle rentals for both leisure and corporate clients. With a dedicated team of approximately 62 employees, Primerent has carved out a niche in the luxury car rental market by offering a seamless rental experience characterized by online bookings and personalized customer service. The company boasts a premium fleet that includes some of the most prestigious automotive brands, ensuring that clients have access to the latest models equipped with advanced technology and comfort features. Primerent's commitment to customer care is evident through their 24/7 support and tailored rental solutions, which cater to the unique needs of their clientele. The company operates exclusively in Italy, focusing on major cities like Rome, Milan, and Florence, and has established itself as a reliable option for those seeking stylish transportation. Their innovative approach to mobility, including medium-term rental options, reflects a modern understanding of consumer needs in the luxury segment.

13. Quick Lease Car Rental

• Website: quicklease.ae
• Ownership type: Private
• Headquarters: Dubai, Dubai, United Arab Emirates (UAE)
• Employee distribution: United Arab Emirates 72%, Pakistan 28%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: quick-lease-car-rental

Quick Lease Car Rental is a private car rental service based in Dubai, established in 2009. The company operates with a workforce of approximately 25 employees and has carved out a niche in the competitive car rental market of the UAE. Quick Lease caters to both individual consumers and businesses, offering a variety of rental options that include short-term and long-term leases. Their fleet features vehicles from well-known luxury brands such as Audi, Bentley, and McLaren, alongside economy and SUV options. The company prides itself on customer satisfaction, providing 24/7 support and a straightforward booking process. Quick Lease aims to deliver quality service while maintaining competitive pricing, making it accessible to a wide range of customers. Their commitment to vehicle maintenance and safety is evident, as they ensure that all cars are thoroughly checked before rental. Quick Lease also offers promotional deals throughout the year, appealing to both residents and tourists seeking to experience the luxury lifestyle of Dubai.

14. Europcar Mexico

• Website: europcar.com.mx
• Ownership type: Private
• Headquarters: Mexico
• Employee distribution: Mexico 100%
• Founded year: 2003
• Headcount: 501-1000
• LinkedIn: europcar-mexico

Europcar Mexico is a car rental service established in 2003, operating primarily within Mexico. The company caters to both leisure and business travelers, providing a wide array of vehicles, including luxury options. With a fleet of over 10,000 vehicles, Europcar Mexico emphasizes customer convenience through services like online check-in, home delivery, and a loyalty program. They maintain a presence in more than 40 cities across Mexico, including major tourist destinations and business hubs. The company is privately owned and employs around 147 people, focusing on delivering reliable transportation solutions to individual consumers and corporate clients alike.

15. Sayara Car Rental and Limousine

• Website: sayararental.com
• Ownership type: Private
• Headquarters: Sharjah, Sharjah, United Arab Emirates (UAE)
• Employee distribution: United Arab Emirates 100%
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: sayara-car-rental-and-limousine

Sayara Car Rental and Limousine, founded in 2016, operates in the United Arab Emirates, specifically in Sharjah, Dubai, and Abu Dhabi. The company provides a variety of vehicles for rent, ranging from economy cars to luxury options, catering to both individual consumers and corporate clients. Sayara aims to deliver a hassle-free rental experience, emphasizing outstanding customer service. Their fleet includes popular luxury models, and they also offer limousine services for special events. With a team of around 29 employees, Sayara focuses on flexibility in rental solutions, making it a relevant option for those seeking both luxury and affordability in their car rental experience.

16. Abu Diyab Rent-a-car

• Website: abudiyab.com.sa
• Ownership type: Private
• Headquarters: Riyadh, Riyadh, Saudi Arabia
• Employee distribution: Saudi Arabia 100%
• Founded year: 1968
• Headcount: 501-1000
• LinkedIn: abu-diyab-rent-a-car

Abu Diyab Rent-a-car is a prominent car rental service provider based in Riyadh, Saudi Arabia, established in 1968. With over 50 strategically located branches across the country, the company caters to both tourists and residents, offering a wide array of vehicles. Their fleet includes sedans, SUVs, and luxury cars, ensuring that customers can find a vehicle that meets their specific needs. The company emphasizes customer satisfaction, providing an easy online booking platform with detailed information about vehicle models, rental prices, and service terms. Abu Diyab also focuses on providing seamless travel experiences, particularly for international travelers, by maintaining a presence at major airports. Their commitment to quality service and customer care has made them a trusted name in the car rental industry in Saudi Arabia.

17. Europcar Qatar

• Website: europcarqatar.com
• Ownership type: Private
• Headquarters: Doha, Doha, Qatar
• Employee distribution: Qatar 95%, Algeria 5%
• Founded year: 2003
• Headcount: 51-200
• LinkedIn: europcar-qatar

Europcar Qatar is a private car rental service based in Doha, Qatar, established in 2003. The company is part of the global Europcar Mobility Group, which has over 60 years of experience in the car rental industry. Europcar Qatar caters to both leisure and business customers, offering a wide range of vehicles, including luxury cars, SUVs, and commercial vans. Their fleet is noted for its quality, with vehicles averaging less than six months old. The company also provides flexible rental options and a loyalty program to enhance customer experience. With a strong local presence, Europcar Qatar serves as a reliable option for those in need of transportation solutions in the region.

18. Exclusive Hire

• Website: limohire-sportcarhire.co.uk
• Ownership type: Private
• Headquarters: Middlesex, New Jersey, United States (USA)
• Employee distribution: United Kingdom (UK) 100%
• Founded year: 2010
• Headcount: 11-50
• LinkedIn: exclusive-hire

Exclusive Hire, founded in 2010 and based in Middlesex, New Jersey, is a private luxury car rental company that specializes in limousine and sports car hire services. With a dedicated team of 18 employees, the company caters to both consumers and businesses looking for elegant transportation solutions for various events, including weddings, proms, and corporate functions. Exclusive Hire prides itself on reliability and luxury, offering a wide range of vehicles designed to enhance customer experiences. Their fleet includes modern limousines and high-performance sports cars, ensuring that clients can find the perfect vehicle for their needs. The company has built a reputation for providing exceptional service, with a focus on making luxury transportation accessible and enjoyable for all clients. Exclusive Hire operates primarily in the UK, where they have established a strong presence in the luxury car rental market.

19. Jabrco Rent a Car Company

• Website: rentacarjabrco.com
• Ownership type: Private
• Headquarters: Doha, Doha, Qatar
• Employee distribution: Qatar 100%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: jabrco-rent-a-car-company

Jabrco Rent a Car Company, founded in 2008 and based in Doha, Qatar, operates as a private entity with a workforce of 11 to 50 employees. The company specializes in the rental of luxury and exotic vehicles, providing a range of options for both individual and corporate clients. Their fleet features the latest models from reputable brands, including Lexus, Mini Cooper, and Toyota, among others. Jabrco is committed to delivering high-quality service, aiming for complete customer satisfaction. They have established a strong presence in the local market, serving various clients, including notable companies in construction and food services. Jabrco also offers additional services such as car leasing and commercial vehicle rentals, further solidifying their role in the transportation sector.

20. Fast

• Website: fr-fast.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 100%
• Founded year: 2021
• Headcount: 1-10
• LinkedIn: ush-wear

Fast is a luxury car rental service based in Paris, established in 2021. The company specializes in providing high-end vehicles tailored for weddings and special events, ensuring that clients experience premium transportation options. Fast offers a selection of luxury cars, including brands like Lamborghini, Mercedes, and Rolls Royce, along with professional chauffeur services. Customers can easily request quotes and make reservations through their website, which emphasizes a straightforward rental process. With a focus on customer satisfaction, Fast has garnered positive reviews for its punctuality and quality of service, making it a notable player in the luxury car rental industry in France.

21. Turismo

• Website: turismorentcars.com
• Ownership type: Private
• Headquarters: Bertrange, Luxembourg, Luxembourg
• Employee distribution: Luxembourg 56%, Spain 13%, Brazil 6%, Other 25%
• Latest funding: Crowdfunding, $2.9M, November 2024
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: turismo-sarl

Turismo, based in Bertrange, Luxembourg, is a private luxury car rental company founded in 2020. The firm specializes in providing high-end vehicles, featuring brands such as Porsche, Ferrari, Lamborghini, and Bentley. Turismo caters to a clientele that includes both individual consumers and businesses, offering premium driving experiences for special occasions and corporate events. The company emphasizes exceptional customer service and aims to make luxury car experiences accessible without the burdens of ownership. With a workforce of around 141 employees and a significant presence in multiple countries, including Luxembourg, Spain, and Brazil, Turismo is positioned to grow in the competitive luxury car rental market. In November 2024, the company secured €2.88 million in funding through crowdfunding, reflecting its potential for expansion and innovation in the industry.

22. Borusan Otomotiv Premium

• Website: premiumkiralama.com
• Ownership type: Private
• Headquarters: Yenidoğan, İstanbul, Turkey
• Employee distribution: Turkey 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: borusan-otomotiv-premium-kiralama

Borusan Otomotiv Premium, founded in 2012 and based in Yenidoğan, İstanbul, Turkey, operates as a private car rental service that specializes in premium vehicles. The company offers long-term rental options for luxury brands, including BMW, MINI, and Jaguar, catering to both individual consumers and corporate clients. With a workforce of approximately 71 employees, Borusan Otomotiv Premium emphasizes a high-quality transportation experience, allowing customers to easily reserve vehicles online. Their service portfolio includes additional offerings that enhance the rental experience, ensuring that clients receive comprehensive support throughout their rental period. The company has established itself as a notable player in the luxury car rental sector in Turkey, focusing on customer satisfaction and premium service delivery.

23. AVIS Southern Africa

• Website: avis.co.za
• Ownership type: Corporate
• Headquarters: Kempton Park, Gauteng, South Africa
• Employee distribution: South Africa 43%, United States (USA) 12%, India 4%, Other 41%
• Latest funding: January 2005
• Founded year: 1946
• Headcount: 1001-5000
• LinkedIn: avissouthafrica

AVIS Southern Africa, established in 1946, operates as a prominent car rental service in South Africa. The company provides a range of transportation solutions, including car hire, chauffeur services, and vehicle sales. Catering to both individual consumers and businesses, AVIS offers flexible rental options and loyalty programs designed to enhance customer experience. With a workforce of nearly 2,700 employees, the company has a significant presence in South Africa, serving major airports and urban centers. Their fleet includes luxury cars, which are marketed to clients seeking a premium driving experience. AVIS Southern Africa also engages in long-term car hire and has a dedicated chauffeur service, further solidifying its role in the luxury car rental market.

24. SIXT Sweden

• Website: sixt.se
• Ownership type: Private
• Headquarters: Sweden
• Employee distribution: Sweden 100%
• Founded year: 1912
• Headcount: 51-200
• LinkedIn: sixt-sweden

SIXT Sweden, a private company founded in 1912, operates as a car rental service with a significant presence in Sweden. With a workforce of approximately 32 employees, the company specializes in providing a wide array of vehicles, including cars, trucks, and luxury options. Their offerings cater to both individual consumers and businesses, ensuring flexible rental solutions tailored to various needs. SIXT Sweden prides itself on exceptional service, emphasizing a stress-free rental experience without hidden costs. The company boasts over 2,000 locations in more than 105 countries, highlighting its global reach. Their fleet includes high-class convertibles and premium SUVs, appealing to customers seeking luxury experiences. Despite not having reported any recent funding, their long history and established brand presence contribute to their relevance in the car rental industry.

25. Al Emad Car Rental JLT, Dubai

• Website: alemad.ae
• Ownership type: Private
• Headquarters: Dubai, Dubai, United Arab Emirates (UAE)
• Employee distribution: United Arab Emirates 100%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: al-emad-rent-a-car-jlt-dubai

Al Emad Car Rental JLT, based in Dubai, has been operational since 2008, providing car rental services tailored to both individual consumers and businesses. The company prides itself on offering a variety of vehicles, from economical options to luxury cars, catering to a wide range of customer needs. Their operations are centered in Dubai, a hub for tourism and business, which enhances their relevance in the car rental industry. Al Emad emphasizes a hassle-free rental experience, with minimal paperwork and a commitment to maintaining their fleet in top condition. They also offer flexible rental options, including short-term and long-term leases, which appeal to both local residents and visitors. The company has not reported any funding, indicating they operate independently without external financial backing.

Luxury Car Rental Insights: Key Companies

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