The sports technology industry focuses on the intersection of technology and athletics. Companies in this field develop innovative solutions to enhance athletic performance, improve training efficiency, and monitor health metrics. This includes wearable devices, software for performance analysis, and smart training equipment. As digital technology evolves, there is a notable shift towards integrating data analytics and AI into sports training and health monitoring processes. The demand for personalized fitness solutions and real-time metrics is escalating, positioning these companies to influence the future of sports, fitness, and rehabilitation activities significantly.

This list showcases 24 companies specializing in sports technology, ranging in size from small teams to larger corporations. Found across North America, Europe, and Australia, these firms were established from 2002 to 2018 and focus on various areas, including performance monitoring, data analytics, and wearable technology. Companies like Polar and Whoop offer notable products designed to provide athletes with essential performance insights while supporting fitness enthusiasts in their training journeys.

Read on to discover the top sports technology companies.

Top 24 Sports Technology Companies

1. Polar

• Website: polar.com
• Ownership type: Corporate
• Headquarters: Kempele, North Ostrobothnia, Finland
• Employee distribution: Finland 68%, Brazil 6%, Switzerland 4%, Other 22%
• Latest funding: July 2022
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: polar-electro-oy

Polar Electro Oy, based in Kempele, Finland, is a corporate entity that has carved a niche in the sports technology industry since its inception in 1977. The company is renowned for its heart rate monitors and fitness tracking devices, which are utilized by athletes and fitness enthusiasts worldwide. Polar's product lineup includes advanced sports watches, sensors, and accessories that provide critical insights into performance and health metrics. Their offerings cater to a range of sports, including running, cycling, and multisport activities, ensuring that users have the tools they need to optimize their training and recovery. With a workforce of around 730 employees, Polar operates on a global scale, distributing its products through various retail channels. The company also emphasizes research and development, contributing to advancements in sports science and coaching through its Polar Research Center and Smart Coaching initiatives.

2. Coros

• Website: coros.com
• Ownership type: Private
• Headquarters: Irvine, California, United States (USA)
• Employee distribution: United States (USA) 42%, United Kingdom (UK) 10%, China 10%, Other 39%
• Founded year: 2016
• Headcount: 201-500
• LinkedIn: coros-wearables-inc.

Coros, officially known as COROS Wearables, Inc., is a sports technology company based in Irvine, California. Established in 2016, Coros specializes in performance sports technology and wearable devices, particularly GPS watches and training solutions. Their product lineup includes models like the COROS VERTIX 2S, APEX 2, and PACE 3, which are designed for various athletic pursuits, from running to cycling and beyond. Coros aims to provide athletes and fitness enthusiasts with advanced metrics and insights to help them optimize their training and reach their fitness goals. The company operates primarily in the consumer market, selling directly to users through their online store. Additionally, Coros has developed a Training Hub that offers coaching solutions and training plans, further enhancing their involvement in the sports technology industry. With a workforce of around 104 employees, Coros is actively contributing to the evolution of sports technology, focusing on user experience and performance enhancement.

3. Whoop

• Website: whoop.com
• Ownership type: Venture Capital
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 78%, Ireland 10%, Mexico 10%, Other 2%
• Latest funding: Series E-K, $200.0M, August 2021
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: whoop

Whoop, founded in 2012 and based in Boston, Massachusetts, is a wearable technology company that specializes in health monitoring. The company offers a fitness tracker designed to measure strain, recovery, and sleep, catering to both consumers and professional athletes. Whoop's unique membership model provides users with personalized coaching and insights derived from their biometric data, enhancing their ability to improve performance. The company has received significant funding, with a notable Series E round of $200 million in August 2021, indicating strong investor confidence in its growth potential. Whoop's focus on continuous research and development, including its dedicated Whoop Labs, allows it to stay at the forefront of health and performance science, making it a relevant player in the sports technology industry.

4. Sportlogiq

• Website: sportlogiq.com
• Ownership type: Venture Capital
• Headquarters: Montreal, Quebec, Canada
• Employee distribution: Canada 98%, Other 2%
• Latest funding: Series A, $5.0M, August 2017
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: sportlogiq

Sportlogiq, based in Montreal, Quebec, is a sports analytics company that specializes in leveraging artificial intelligence to provide advanced data and insights for various sports, including hockey, soccer, football, and youth sports. Founded in 2015 by Olympic athlete Craig Buntin and computer vision expert Mehrsan Javan, the company has developed patented technology that tracks player movements and game events with precision. This technology enables teams and media organizations to enhance their performance analysis and decision-making processes. Sportlogiq's client roster includes a significant number of professional teams, particularly in hockey, as well as media organizations seeking to improve their sports coverage. The company has received $5 million in Series A funding, which underscores its potential for growth and innovation in the sports analytics space. With a dedicated team of AI researchers and a commitment to continuous improvement, Sportlogiq is positioned to shape the future of sports analytics.

5. GymAware

• Website: gymaware.com
• Ownership type: Private
• Headquarters: Braddon, Australian Capital Territory, Australia
• Employee distribution: Australia 100%
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: gymaware

GymAware, founded in 2002 and based in Braddon, Australian Capital Territory, specializes in performance monitoring systems tailored for athletes. The company offers products like GymAware RS and FLEX, which focus on velocity-based training solutions. These tools are designed to provide coaches and athletes with reliable data to enhance training effectiveness. GymAware has built a solid reputation over the years, being utilized by world champions, Olympians, and professional teams. Their technology is backed by independent validation and is frequently referenced in scientific research, highlighting its credibility. The company operates a direct sales model through its online store, catering to a global clientele that includes educational institutions and sports organizations. GymAware's commitment to innovation and quality has made it a respected name in the sports technology sector.

6. Rapsodo

• Website: rapsodo.com
• Ownership type: Private
• Headquarters: Chesterfield, Missouri, United States (USA)
• Employee distribution: United States (USA) 35%, Singapore 35%, Turkey 27%, Other 4%
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: rapsodo-pte-ltd-

Rapsodo, founded in 2010 and based in Chesterfield, Missouri, is a private sports technology company that specializes in performance analytics for athletes in golf, baseball, and softball. The company offers a range of products, including mobile launch monitors and ball flight monitors, which are designed to provide athletes and coaches with actionable insights to improve training outcomes. Rapsodo's technology is trusted by professional athletes, coaches, and sports organizations, including Major League Baseball teams and elite college programs. The company has a global presence, with a significant portion of its workforce located in Singapore and Turkey. Rapsodo aims to empower athletes by providing them with the tools they need to enhance their performance and reach their full potential. Their products are not only popular among individual users but also play a crucial role in professional training environments, showcasing their relevance in the sports technology industry.

7. VALD Performance

• Website: valdperformance.com
• Ownership type: Private
• Headquarters: Brisbane, Queensland, Australia
• Employee distribution: Australia 32%, United States (USA) 32%, Austria 9%, Other 26%
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: vald-performance

VALD Performance, based in Brisbane, Queensland, Australia, is a private sports technology company founded in 2015. The firm specializes in performance measurement and improvement tools designed for athletes, coaches, and rehabilitation professionals. Their product lineup includes advanced systems such as ForceDecks, SmartSpeed, and NordBord, which assess various physical performance metrics like strength, power, and movement quality. VALD's technology is trusted by a wide array of clients, including elite sports teams, universities, and fitness organizations, who leverage these tools for data-driven training and recovery solutions. The company has a global presence, with a significant portion of its workforce distributed across Australia and the United States, and it serves over 5,000 organizations worldwide. VALD's focus on objective measurement and actionable insights positions it as a valuable resource in the sports technology industry.

8. K-Sport World

• Website: k-sport.tech
• Ownership type: Venture Capital
• Headquarters: Fano, Italy
• Employee distribution: Italy 78%, Argentina 9%, Switzerland 9%, Other 4%
• Latest funding: Series A, $5.4M, January 2024
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: k-sport

K-Sport World, founded in 2005 and based in Fano, Italy, is a sports technology company that specializes in performance monitoring and data analytics for professional sports teams. With a workforce of approximately 47 employees, K-Sport has developed innovative products like the K-50 Wearable Tech and the Dynamix platform, which are designed to help teams analyze player performance and manage training loads effectively. Their technology is utilized by a variety of sports organizations, including over 50% of professional teams in Italy, showcasing their significant presence in the market. K-Sport's solutions are validated by partnerships with institutions like the Technical University of Munich and certifications from FIFA and World Rugby. The company recently secured a Series A funding round of over 5 million euros, indicating strong investor confidence in their growth potential. K-Sport's involvement in high-profile events, such as supporting the Italian women's national team during the FIFA World Cup, further highlights their relevance and commitment to enhancing athletic performance through technology.

9. Advanced Sport Instruments

• Website: asi.swiss
• Ownership type: Private
• Headquarters: Lausanne, Vaud, Switzerland
• Founded year: 2011
• Headcount: 1-10
• LinkedIn: advanced-sport-instruments

Advanced Sport Instruments, now branded as Insiders, is a Swiss sports technology firm based in Lausanne, founded in 2011. The company develops high-precision sports data devices aimed at enhancing athlete performance and competition experiences. Their product lineup includes wearables like the INTENSE and INSPIRIT, which provide real-time data collection and analysis for athletes and teams across various sports, including soccer, cycling, and skiing. Insiders has built a reputation for delivering detailed performance insights that help optimize training and improve competitive outcomes. The company has also formed partnerships with prominent organizations, such as INEOS Grenadiers and Velon, to supply data transmission devices, further solidifying its role in the sports technology sector. With over 10,000 active devices in use, Insiders is actively pushing the boundaries of sports data accuracy and application.

10. Hudl

• Website: hudl.com
• Ownership type: Venture Capital
• Headquarters: Lincoln, Nebraska, United States (USA)
• Employee distribution: India 52%, United States (USA) 30%, United Kingdom (UK) 6%, Other 13%
• Latest funding: Series E-K, $120.0M, May 2020
• Founded year: 2006
• Headcount: 1001-5000
• LinkedIn: hudl

Hudl, founded in 2006 and based in Lincoln, Nebraska, is a sports technology company that focuses on providing video analysis and performance monitoring tools for athletes and coaches. The company offers a suite of software solutions designed to enhance training and performance across various sports, including football, basketball, volleyball, rugby, and ice hockey. Their products include smart cameras that automatically record and upload game footage, as well as advanced analytics platforms that help teams analyze performance data. Hudl serves a broad spectrum of clients, from professional sports teams to colleges and youth organizations, making their tools accessible to a wide audience. The company has also received substantial funding, with a notable Series E-K round raising $120 million in May 2020, which underscores its growth trajectory and commitment to innovation in the sports technology space.

11. Decathlon Digital

• Website: digital.decathlon.net
• Ownership type: Private
• Headquarters: Croix, Hauts-De-France, France
• Employee distribution: France 87%, Netherlands 9%, Other 4%
• Founded year: 2018
• Headcount: 1001-5000
• LinkedIn: decathlondevelopers

Decathlon Digital, founded in 2018 and based in Croix, Hauts-De-France, France, is a private company that specializes in sports technology. With approximately 1,435 employees, the company is dedicated to developing innovative software and digital solutions that cater to athletes and sports enthusiasts. Their offerings include connected products, e-commerce functionalities, and services such as digital coaching, all aimed at creating a seamless digital experience for users. Decathlon Digital is also committed to sustainability and accessibility, striving to make sports more inclusive for everyone. The company operates globally, serving a vast customer base of over 400 million users, and employs a workforce that is primarily located in France and the Netherlands. Their focus on technology, data, and user experience positions them as a significant player in the sports technology industry.

12. Wahoo Fitness

• Website: wahoofitness.com
• Ownership type: Private Equity
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 73%, United Kingdom (UK) 13%, Australia 4%, Other 10%
• Latest funding: July 2021
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: wahoo-fitness

Wahoo Fitness, founded in 2010 and based in Atlanta, Georgia, is a private equity-backed company that specializes in fitness technology. The firm designs and manufactures a variety of innovative training equipment aimed primarily at cyclists and runners. Their product lineup includes smart indoor cycling trainers, GPS cycling computers, heart rate monitors, and smart treadmills, all engineered to enhance the training experience for fitness enthusiasts. Wahoo Fitness operates mainly through e-commerce, providing direct access to their products for customers worldwide. The company has established a strong presence in the fitness technology market, catering to a growing demand for connected devices that support athletic training and performance tracking. With a workforce of around 215 employees, Wahoo Fitness has expanded its reach beyond the United States, with notable customer bases in the United Kingdom, Australia, Germany, and Japan.

13. TITAN Sports

• Website: titansensor.com
• Ownership type: Private
• Headquarters: Houston, Texas, United States (USA)
• Employee distribution: United States (USA) 50%, Mexico 50%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: integrated-bionics

TITAN Sports, founded in 2012 and based in Houston, Texas, is a private company specializing in sports technology with a focus on wearable technology and data analytics for athletic performance. The company offers advanced GPS sensors and integrated software solutions that empower coaches to monitor athlete performance through detailed metrics and analytics. Their flagship product, the TITAN 2 GPS sensor, features cutting-edge technology such as triple GNSS detection and real-time data streaming, which enhances the accuracy and effectiveness of performance tracking. TITAN Sports has established itself as a trusted partner for various athletic programs, from high school teams to collegiate and professional organizations, helping them optimize training and performance outcomes. With a dedicated team and a commitment to innovation, TITAN Sports continues to play a significant role in the sports technology industry.

14. PlaySight

• Website: playsight.com
• Ownership type: Corporate
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: Israel 78%, United States (USA) 15%, Ukraine 7%
• Latest funding: $82.0M, October 2021
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: playsight-interactive-ltd.

PlaySight, established in 2014 and based in Boston, Massachusetts, is a sports technology provider that specializes in automated production and analytics solutions for sports teams and organizations. The company offers a suite of products, including its SmartCourt technology, which transforms sports facilities into connected venues equipped for live streaming, automated production, and player development. PlaySight's technology is widely adopted across various sports, including basketball, tennis, and hockey, and is utilized by notable clients such as the NBA, NCAA, and various professional teams. The company has raised $82 million in funding, underscoring its potential for growth and innovation in the sports technology sector. With a focus on enhancing training and performance analysis, PlaySight is positioned as a significant contributor to the evolution of sports technology.

15. Humanox

• Website: humanox.com
• Ownership type: Venture Capital
• Headquarters: Jerez De La Frontera, Andalusia, Spain
• Latest funding: Seed, $10,000, January 2021
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: humanoxsoccer

Humanox is a health technology company based in Jerez De La Frontera, Spain, founded in 2020. The company focuses on sports technology, offering innovative products such as the HUOX 50 smart shin guards and the HUOX Cardio Patch. These devices are designed to provide athletes with real-time health and performance data, which can be instrumental in enhancing training and preventing injuries. Humanox serves a range of customers, from professional athletes to amateur sports teams, and has made significant strides in the industry. The company has been recognized for its contributions, including participation in FIFA's Innovation Programme and receiving the UEFA Reimagine Football Award. Humanox has also expanded its international presence, establishing offices in the USA and the UK, and has formed partnerships with various sports organizations to promote its technology. The company has secured seed funding, which supports its growth and development in the competitive sports technology market.

16. Fusion Sport

• Website: fusionsport.com
• Ownership type: Private
• Headquarters: United States (USA)
• Founded year: 2003
• Headcount: 51-200
• LinkedIn: fusions-sport-inc.

Fusion Sport, known for its Teamworks platform, is a private sports technology company founded in 2003. With a workforce of approximately 135 employees, the company specializes in providing integrated solutions tailored for professional sports teams, collegiate athletic departments, and military organizations. Their product suite includes tools for operations, recruiting, performance management, and athlete development. By focusing on enhancing communication and operational efficiency, Fusion Sport aims to empower athletes and support staff in achieving optimal performance. Their technology is utilized by over 6,000 teams worldwide, including more than 330 professional organizations and 520 collegiate athletic departments. This extensive reach underscores their relevance in the sports technology sector, as they continue to innovate and adapt to the evolving needs of their clients.

17. McLloyd

• Website: mclloyd.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 75%, United States (USA) 25%
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: mclloyd

McLloyd, based in Paris, Île-De-France, is a private sports technology company founded in 2013. With a team of 24 employees, McLloyd specializes in high-precision GPS tracking solutions designed to enhance athletic performance. Their offerings include a range of GPS devices and data analytics services that cater to professional sports teams, coaches, and athletes. The company focuses on improving training and competition outcomes through detailed performance data analysis. McLloyd's technology is particularly noted for its centimeter-level accuracy, which is crucial for high-level athletic training and injury prevention. They serve a global clientele, with a significant presence in both France and the United States, and have established partnerships with various professional sports organizations. Their innovative approach to performance tracking has made them a trusted name among coaches and athletes alike.

18. Dribbleup

• Website: dribbleup.com
• Ownership type: Venture Capital
• Headquarters: Irvington, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Other (Debt), $520,000, November 2022
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: dribbleup

Dribbleup, Inc., founded in 2016 and based in Irvington, New York, is a company that specializes in smart sports and fitness equipment. They have developed a range of innovative products, including smart basketballs and gloves, designed to enhance training experiences for young athletes. The company operates primarily through a direct-to-consumer sales model via their online store, making their products accessible to families looking to improve their children's sports skills. Dribbleup's mobile app plays a crucial role in their offerings, providing users with engaging training solutions, real-time feedback, and a variety of drills tailored to different skill levels. The company has attracted venture capital funding, with a notable round of $520,000 in November 2022, reflecting investor confidence in their business model and growth potential.

19. CoachMePlus

• Website: coachmeplus.com
• Ownership type: Venture Capital
• Headquarters: Buffalo, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $1.0M, October 2022
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: coachmeplus

CoachMePlus, founded in 2013 and based in Buffalo, New York, is a software company dedicated to enhancing human performance through innovative technology. The company offers a comprehensive suite of tools designed for coaches, athletes, and trainers, focusing on training management, performance tracking, and rehabilitation processes. Their platform integrates data analysis and athlete management, catering to a variety of sectors such as professional sports, educational institutions, and fitness organizations. CoachMePlus has established itself as a valuable resource in the sports technology industry, with over a million workouts completed using their software. The company recently secured $1 million in funding in October 2022, indicating continued investment in their growth and development within the sports tech space.

20. Next11 Technologies

• Website: next11.com
• Ownership type: Venture Capital
• Headquarters: Grimstad, Agder, Norway
• Employee distribution: Denmark 91%, Sweden 9%
• Latest funding: Pre-seed, March 2020
• Founded year: 2018
• Headcount: 11-50
• LinkedIn: next11

Next11 Technologies, founded in 2018 and based in Grimstad, Norway, specializes in sports tracking solutions aimed at enhancing athlete performance and coaching effectiveness. The company has developed a mobile tracking system that provides real-time data on various performance metrics, including technical, physical, and tactical aspects of play. Their technology is designed to be user-friendly, making it accessible even for teams without extensive data experience. Next11 serves a wide range of clients, from individual athletes to professional sports teams, and has made significant strides in the football and ice hockey markets. Their innovative approach includes a patented system that tracks data from the player's leg and integrates with a mobile app for both players and coaches. This dual functionality allows for comprehensive performance analysis and injury prevention strategies. Next11's mission emphasizes sustainable performance, aiming to create a positive impact on the sports community by promoting inclusivity and reducing injury rates among athletes.

21. Strive

• Website: strive.tech
• Ownership type: Venture Capital
• Headquarters: Bothell, Washington, United States (USA)
• Employee distribution: United States (USA) 83%, India 17%
• Latest funding: Series A, $6.0M, June 2022
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: strive-tech

Strive, founded in 2016 and based in Bothell, Washington, is a sports technology company that specializes in wearable intelligent apparel designed to enhance muscle performance for athletes and trainers. Their innovative products provide data-driven insights that help optimize training, reduce injury risks, and improve recovery times. Strive's clientele includes professional sports teams from the NFL, NBA, NHL, MLB, and MLS, as well as individual athletes and organizations in the healthcare sector. The company has successfully integrated advanced technology into their offerings, utilizing surface electromyography and tri-axial accelerometers to gather comprehensive muscle data. In June 2022, Strive secured $6 million in Series A funding, underscoring their growth potential and the increasing demand for their solutions in the sports and health industries.

22. ORB Innovations

• Website: orbsport.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 94%, Ireland 6%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: orb-innovations

ORB Innovations, founded in 2017 and based in London, specializes in sports technology with a focus on smart wearable devices. Their flagship product, the ORB Sport Smart Mouthguard, is designed to capture critical performance and health metrics for athletes, particularly those involved in contact and combat sports. This mouthguard not only provides protection but also offers insights into heart rate, movement, and impact data, helping athletes optimize their training and performance. The company targets consumers directly, providing a tailored experience through a home impression kit and a mobile app that syncs with the mouthguard. ORB Innovations aims to empower athletes by leveraging data to enhance their training and performance outcomes, reflecting a commitment to innovation in the sports technology sector.

23. Stryd

• Website: stryd.com
• Ownership type: Venture Capital
• Headquarters: Boulder, Colorado, United States (USA)
• Employee distribution: United States (USA) 71%, Russia 7%, Turkey 7%, Other 14%
• Latest funding: January 2019
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: stryd

Stryd, founded in 2015 and based in Boulder, Colorado, is a venture capital-backed company that focuses on wearable technology for runners. The company offers a unique device that clips onto a runner's shoe, providing real-time power metrics to help optimize training and performance. Stryd's technology is designed to assist runners of all levels, from novices looking to establish a routine to elite athletes aiming for world records. Their product integrates seamlessly with various running watches and smartphones, allowing users to receive immediate feedback on their training intensity. Stryd also emphasizes community engagement through coaching programs and educational resources, further solidifying its role in the sports technology industry. The company has not reported any recent funding, indicating a stable operational status since its last funding round in 2019.

24. Elite Skills Arena

• Website: eliteskillsarena.com
• Ownership type: Private
• Headquarters: Poole, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 76%, United States (USA) 12%, Hong Kong S.A.R 12%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: elite-skills-arena-uk

Elite Skills Arena (ESA), founded in 2014 and based in Poole, England, is a private company that specializes in sports training technology, particularly for football clubs and academies. With a team that combines expertise in elite football coaching, technology, and manufacturing, ESA develops innovative training equipment aimed at enhancing player performance and aiding rehabilitation. Their flagship products, including the ICON Range and Wireless Circuit, are designed to replicate match situations and provide real-time feedback, allowing coaches to track player performance and improvement. ESA serves a variety of clients in the sports industry, focusing on data-driven training methods that empower coaches and athletes alike. The company has established a presence in the UK and internationally, with a growing network of certified training centers. ESA's commitment to research and development, in collaboration with professional coaches, underscores their role in advancing training methodologies in football.

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