Michigan's sports equipment industry plays a pivotal role in catering to the needs of athletes and outdoor enthusiasts. It includes a range of companies that specialize in manufacturing, retailing, and distributing equipment for various sports. These businesses produce everything from ice hockey gear to lacrosse sticks and pickleball paddles. The industry is witnessing a shift towards e-commerce platforms, as companies seek to expand reach and enhance customer accessibility. Emerging trends indicate a growing interest in sustainable products. As health and fitness awareness rise, demand for high-quality sports equipment continues to flourish, presenting ample opportunities for innovation and growth.


The list features 24 prominent sports equipment companies based primarily in Michigan. Among them, we see a blend of small family-owned businesses and larger retail enterprises. Founded between 1937 and 2010, their headquarters are located in cities such as Troy, Flint, and Kalamazoo. Specializations range from skiing gear to pickleball paddles and hockey equipment. Collectively, these companies provide a comprehensive showcase of the state's vibrant sports equipment sector, highlighting Michigan's significant contribution to the athletic market.


Read on to discover the top sports equipment companies in Michigan.


Top 24 Sports Equipment Companies in Michigan


1. Dunham's Sports

  • Website: dunhamssports.com
  • Ownership type: Private
  • Headquarters: Troy, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1937
  • Headcount: 1001-5000
  • LinkedIn: dunham%27s-sports

Dunham's Sports, founded in 1937 and based in Troy, Michigan, operates as a private sporting goods retailer. The company specializes in providing a wide array of products for sports, outdoor activities, and fitness enthusiasts. Their offerings include apparel, footwear, and specialized equipment tailored for various sports such as baseball, basketball, football, and more. Dunham's Sports has a significant presence in the retail market, with a focus on both in-store and online shopping experiences. They cater to a broad customer base, ensuring accessibility to quality sporting goods across the United States. The company has not reported any recent funding, indicating a stable operational model without reliance on external investment.


2. Warrior Sports

  • Website: warrior.com
  • Ownership type: Private
  • Headquarters: Shelby Township, Michigan, United States (USA)
  • Employee distribution: United States (USA) 58%, Canada 22%, Mexico 6%, Other 14%
  • Founded year: 1992
  • Headcount: 201-500
  • LinkedIn: warrior-sports

Warrior Sports, Inc. is a private sports equipment manufacturer based in Shelby Township, Michigan, with a workforce of approximately 239 employees. Founded in 1992, the company specializes in producing equipment for ice hockey and lacrosse, catering to both individual athletes and teams. Their product offerings include a wide array of items such as sticks, helmets, gloves, and protective gear, which are crucial for performance and safety in these sports. Warrior Sports operates primarily as a retailer, allowing customers to access their products directly through their website and various retail partners. The company has a significant presence in North America, with a notable distribution of employees across the United States, Canada, and other countries. Warrior Sports is also associated with Brine, another brand under its umbrella, which further enhances its market reach in lacrosse equipment.


3. Cliff Keen Athletic

  • Website: cliffkeen.com
  • Ownership type: Private
  • Headquarters: Ann Arbor, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1958
  • Headcount: 11-50
  • LinkedIn: cliff-keen-athletic

Cliff Keen Athletic, based in Ann Arbor, Michigan, has been a prominent player in the wrestling equipment industry since its inception in 1958. The company specializes in designing and selling wrestling gear and apparel, including singlets, headgear, and training apparel. With a workforce of around 33 employees, Cliff Keen Athletic emphasizes performance, comfort, and durability in its products, ensuring that athletes have the necessary equipment for both training and competition. The company has also been proactive in supporting the growth of women's wrestling, creating products tailored to meet the needs of female athletes. Their focus on innovation and quality has made them a trusted name among wrestlers and teams across the United States.


4. Paddletek

  • Website: paddletek.com
  • Ownership type: Family Owned
  • Headquarters: Niles, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2010
  • Headcount: 11-50
  • LinkedIn: paddletek

Paddletek Pickleball, LLC, based in Niles, Michigan, is a family-owned business that specializes in pickleball equipment and apparel. Founded in 2010, the company has carved out a niche in the sporting goods industry by offering a range of high-quality paddles, including customizable options, and apparel for both men and women. Paddletek's primary customers are pickleball enthusiasts looking for products that enhance their performance on the court. The company has also engaged with professional players, further solidifying its presence in the pickleball community. Their product lines, such as the Bantam, Tempest, and Phoenix series, are designed to cater to various playing styles and preferences, showcasing their commitment to quality and innovation in the sport.


5. Perani's Hockey World

  • Website: hockeyworld.com
  • Ownership type: Private
  • Headquarters: Flint, Michigan, United States (USA)
  • Employee distribution: United States (USA) 96%, Netherlands 4%
  • Founded year: 1976
  • Headcount: 51-200
  • LinkedIn: perani%27s-hockeyworld

Perani's Hockey World, based in Flint, Michigan, is a private retail company that specializes in sports equipment and apparel. Established in 1976, the company has built a reputation for providing a wide range of products tailored for ice hockey, roller hockey, and lacrosse. It serves athletes of all ages and skill levels, ensuring that both beginners and seasoned players can find the gear they need. The company operates through a robust online platform and several physical store locations, making quality sports gear easily accessible to its customers. Perani's Hockey World is committed to customer service and offers various resources, including team sales and custom skate fittings, to enhance the shopping experience. The company has not reported any funding, indicating it operates independently in the market.


6. Gazelle Sports

  • Website: gazellesports.com
  • Ownership type: Private
  • Headquarters: Kalamazoo, Michigan, United States (USA)
  • Employee distribution: United States (USA) 98%, Netherlands 2%
  • Founded year: 1985
  • Headcount: 201-500
  • LinkedIn: gazelle-sports

Gazelle Sports, founded in 1985 and based in Kalamazoo, Michigan, is a retail company that specializes in running and active lifestyle products. The company offers a wide range of footwear, clothing, and gear tailored for sports enthusiasts, focusing on quality and performance. Gazelle Sports operates several stores and emphasizes customer service, providing expert staff to assist shoppers in finding the right products. They also engage with the community through events and initiatives that promote health and fitness, showcasing their commitment to encouraging active lifestyles. The company has not reported any funding, indicating it operates as a private entity without external investment backing.


7. Moosejaw Mountaineering

  • Website: moosejaw.com
  • Ownership type: Corporate
  • Headquarters: Madison Heights, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: February 2023
  • Founded year: 1992
  • Headcount: 201-500
  • LinkedIn: moosejaw-mountaineering

Moosejaw Mountaineering, founded in 1992 and based in Madison Heights, Michigan, is an outdoor retail company that specializes in selling outdoor gear and apparel. The company focuses on activities such as camping, hiking, cycling, and snow sports, catering to outdoor enthusiasts and families. Moosejaw operates primarily through its e-commerce platform, allowing customers to conveniently shop for quality gear online. The company is known for its engaging marketing strategies and customer service, which include offering expert advice, gear rentals, and a trade-in program. Moosejaw has established partnerships with reputable brands like Patagonia and The North Face, further solidifying its presence in the outdoor equipment market. With a workforce of around 159 employees, Moosejaw continues to be an active player in the outdoor retail industry, providing a wide range of products to enhance outdoor experiences.


8. Carl's Golfland

  • Website: carlsgolfland.com
  • Ownership type: Family Owned
  • Headquarters: Bloomfield Township, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1958
  • Headcount: 51-200
  • LinkedIn: carl%27s-golfland

Carl's Golfland, based in Bloomfield Township, Michigan, is a family-owned retail company that has been serving golf enthusiasts since its inception in 1958. The company specializes in a comprehensive range of golf equipment and apparel, catering to men, women, and juniors. Their product offerings include golf clubs, balls, bags, shoes, and a variety of apparel. Beyond retail, Carl's Golfland enhances its industry involvement by providing golf lessons and custom club fitting services, which cater to golfers of all skill levels. The company operates a significant retail space and a world-class practice facility, underscoring its commitment to the sport and its community. With a focus on customer service and expertise, Carl's Golfland has earned recognition as one of the top golf shops in the country.


9. Rogers Athletic Co.

  • Website: rogersathletic.com
  • Ownership type: Private
  • Headquarters: Farwell, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1968
  • Headcount: 51-200
  • LinkedIn: rogers-athletic-co

Rogers Athletic Co., based in Farwell, Michigan, has been a prominent player in the athletic equipment manufacturing sector since its inception in 1968. The company specializes in creating training equipment tailored for football, strength training, and athletic training. They cater to a wide array of clients, including youth, high school, college, and professional teams, providing products designed to enhance athlete performance while prioritizing safety. Rogers Athletic is known for its commitment to quality, with all products manufactured in the United States. Their offerings include a variety of equipment such as sleds, dummies, weight racks, and training tables, which are essential for effective training programs. The company operates without external funding, relying on its established market presence and direct sales to support its operations.


10. Discraft Inc

  • Website: discraft.com
  • Ownership type: Private
  • Headquarters: Wixom, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1987
  • Headcount: 11-50
  • LinkedIn: discraft-inc

Discraft Inc, based in Wixom, Michigan, is a private sports equipment manufacturer and retailer that specializes in products for disc golf and ultimate frisbee. Established in 1987, the company has carved out a significant presence in these sports by offering a comprehensive range of products, including various types of discs, baskets, bags, and apparel. Discraft is dedicated to serving both casual players and serious competitors, ensuring that their equipment meets high standards of quality and performance. The company actively participates in the disc golf community, sponsoring events and professional players, which enhances its visibility and relevance in the industry. Discraft's commitment to innovation and customer satisfaction has helped it maintain a loyal customer base and a strong reputation within the sports equipment market.


11. SPIETH America

  • Website: spiethamerica.com
  • Ownership type: Private
  • Headquarters: Saint Johns, Michigan, United States (USA)
  • Employee distribution: Canada 100%
  • Founded year: 1971
  • Headcount: 51-200
  • LinkedIn: spieth-america

SPIETH America, founded in 1971 and based in Saint Johns, Michigan, is a private sports equipment manufacturer that specializes in gymnastics, trampoline, tumbling, and recreational sports equipment. The company serves a variety of clients, including gymnastics clubs, schools, and event organizers, by providing high-quality and safe equipment tailored for training and competitions. SPIETH America also offers rental services for events, ensuring that they meet the specific needs of their customers. Their product lines include competition-grade apparatus, mats, and equipment designed for both professional and recreational use. The company operates primarily in North America, with a strong presence in Canada, and is known for its commitment to safety and performance in the sports equipment it provides.


12. Freddy S.p.A.

  • Website: freddy.com
  • Ownership type: Private
  • Headquarters: Milan, Michigan, United States (USA)
  • Employee distribution: Italy 77%, Canada 6%, South Africa 6%, Other 10%
  • Founded year: 1976
  • Headcount: 51-200
  • LinkedIn: freddy-s-p-a-

Freddy S.p.A., founded in 1976 and based in Milan, Italy, is a private company that specializes in sportswear. The brand is particularly known for its innovative apparel designed for fitness and active lifestyles. Freddy offers a range of products, including their patented WR.UP® technology, which enhances the wearer's silhouette. This technology has gained popularity among consumers looking for stylish yet functional clothing for various sports and leisure activities. The company operates primarily through its online store, reaching customers in multiple countries, including Italy, Canada, and South Africa. Freddy's product offerings include a variety of apparel for women, men, and juniors, as well as shoes and accessories tailored for activities such as yoga, fitness, gymnastics, and dance. Their focus on innovation and fit has allowed them to carve out a niche in the competitive sportswear market.


13. Boyne Country Sports

  • Website: boynecountrysports.com
  • Ownership type: Private
  • Headquarters: Petoskey, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1972
  • Headcount: 51-200
  • LinkedIn: boyne-country-sports

Boyne Country Sports, founded in 1972, is a private sporting goods retailer based in Petoskey, Michigan. The company operates multiple retail locations and an online store, providing a wide array of equipment and apparel for skiing, snowboarding, golfing, and water sports. They focus on quality products that enhance recreational activities for outdoor enthusiasts and families. Boyne Country Sports is dedicated to customer service, offering services like custom boot fitting and bike rentals, which further solidifies their role in the sports community. Their commitment to sustainability and community engagement is evident through various initiatives, making them a notable player in the sporting goods industry.


14. Tumbl Trak

  • Website: tumbltrak.com
  • Ownership type: Private
  • Headquarters: Mount Pleasant, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1988
  • Headcount: 11-50
  • LinkedIn: v.t.l.-inc.-d-b-a-tumbl-trak

Tumbl Trak, based in Mount Pleasant, Michigan, has been a prominent name in the sports equipment industry since its inception in 1988. The company specializes in manufacturing and retailing equipment tailored for gymnastics, cheerleading, dance, and fitness. Their product lineup includes mats, tumbling tracks, and various skill-building tools, all designed to enhance training and performance for athletes and coaches alike. Tumbl Trak is dedicated to quality and safety, ensuring that their products meet the rigorous demands of training environments. They also provide resources such as training tips and buying guides, demonstrating their commitment to supporting athletes and coaches. With a workforce of 11-50 employees, Tumbl Trak remains a private entity focused on innovation and customer satisfaction, making it a relevant player in the sports equipment market.


15. Howies Hockey

  • Website: howieshockeytape.com
  • Ownership type: Private
  • Headquarters: Grand Rapids, Michigan, United States (USA)
  • Employee distribution: United States (USA) 88%, Canada 12%
  • Latest funding: Other (Grant), $270,000, July 2023
  • Founded year: 2002
  • Headcount: 11-50
  • LinkedIn: howies-hockey-tape

Howies Hockey, based in Grand Rapids, Michigan, is a private company that specializes in hockey equipment and accessories. Founded in 2002, Howies Hockey Tape has established itself as a go-to source for hockey players, offering a wide range of products including various types of hockey tape, laces, apparel, and custom team gear. The company serves both individual players and teams, emphasizing quality and customer satisfaction. Their business model focuses on direct sales through their online platform, which has allowed them to reach a broad audience. Recently, Howies Hockey secured $270,000 in funding in July 2023, reflecting their ongoing commitment to growth and innovation in the hockey equipment market. With a strong presence in the U.S. and a growing footprint in Canada, Howies Hockey continues to be a relevant player in the sports equipment industry.


16. Merrell

  • Website: merrell.com
  • Ownership type: Private
  • Headquarters: Rockford, Michigan, United States (USA)
  • Employee distribution: United States (USA) 62%, Australia 11%, United Kingdom (UK) 5%, Other 22%
  • Founded year: 1981
  • Headcount: 201-500
  • LinkedIn: merrell

Merrell, founded in 1981 and based in Rockford, Michigan, specializes in outdoor footwear and apparel. The company caters to a wide audience, from avid hikers and trail runners to casual wearers seeking comfort and durability. Merrell's product lineup includes a variety of shoes designed for specific activities such as hiking, trail running, and everyday use, as well as clothing and accessories that complement an active lifestyle. The brand is recognized for its commitment to quality, ensuring that their products withstand the rigors of outdoor adventures. With a workforce of approximately 485 employees, Merrell operates primarily as a retailer, focusing on delivering high-quality products to outdoor enthusiasts. Their global reach includes markets in the United States, Australia, the United Kingdom, and several other countries, indicating a robust international presence.


17. Factory Fitness

  • Website: fitnessfactory.com
  • Ownership type: Private
  • Headquarters: South Lyon, Michigan, United States (USA)
  • Employee distribution: Sweden 80%, Spain 20%
  • Founded year: 1988
  • Headcount: 11-50
  • LinkedIn: factory-fitness

Factory Fitness, founded in 1988 and based in South Lyon, Michigan, is a private retail company that specializes in fitness equipment. The company caters to a broad audience, including individual consumers and businesses, by offering a wide array of products such as home gyms, free weights, and cardio machines. Their online store serves as the primary sales channel, allowing customers to conveniently purchase fitness equipment directly. Factory Fitness has a notable presence in the fitness industry, providing essential equipment for both home and commercial gym settings. The company also operates retail locations in the Chicagoland area, enhancing their accessibility to customers. With a dedicated team and a focus on customer service, Factory Fitness continues to play a significant role in the fitness equipment market.


18. Sun & Snow Sports

  • Website: sunandsnow.com
  • Ownership type: Private
  • Headquarters: Plymouth, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1971
  • Headcount: 11-50
  • LinkedIn: sun-%26-snow-sports

Sun & Snow Sports, based in Plymouth, Michigan, has been a fixture in the outdoor sports equipment market since its founding in 1971. The company specializes in providing high-quality gear and apparel for skiing, snowboarding, and swimming, catering to enthusiasts and athletes alike. Their product range includes skis, snowboards, swimwear, and various accessories, ensuring that customers have access to the latest equipment for their favorite activities. In addition to retail, Sun & Snow Sports offers services such as bootfitting and equipment rentals, which are crucial for ensuring that customers find the right fit and can enjoy their sports to the fullest. The company also engages with local sports teams and communities, further solidifying its presence in the industry. With a dedicated team and a focus on customer satisfaction, Sun & Snow Sports continues to thrive in a competitive market.


19. The Tennis & Golf Company


The Tennis & Golf Company, operating through its website TennisRacquets.com, is a retail entity based in Royal Oak, Michigan. Established in 1977, the company has carved out a niche in the sports equipment market, focusing primarily on tennis and golf. It offers an extensive selection of products, including racquets, clubs, bags, and apparel, catering to both amateur and professional athletes. The company prides itself on providing quality sports gear and has built a reputation for excellent customer service. With a dedicated online shopping platform, it serves a wide customer base, ensuring convenience and accessibility for sports enthusiasts. The Tennis & Golf Company has remained active and relevant in the industry for over four decades, demonstrating its commitment to the sports community.


20. 3d Sports

  • Website: 3dsports.co.uk
  • Ownership type: Private
  • Headquarters: Holly, Michigan, United States (USA)
  • Founded year: 1971
  • Headcount: 11-50
  • LinkedIn: 3d-sports

3D Sports, based in Holly, Michigan, is a private sports equipment retailer that has been operational since 1971. The company specializes in cricket gear, offering a wide range of products that cater to players of all levels, from beginners to professionals. Their inventory includes cricket bats, balls, protective equipment, and training aids, sourced from reputable brands like Kookaburra and Readers. Over the years, 3D Sports has built a reputation for quality and expertise, serving individual players and cricket clubs alike. The company prides itself on its knowledgeable staff, who provide tailored advice to help customers select the right equipment for their needs. With more than five decades in the industry, 3D Sports has become a trusted name among cricket enthusiasts in the UK.


21. MVP Disc Sports

  • Website: mvpdiscsports.com
  • Ownership type: Private
  • Headquarters: Marlette, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2010
  • Headcount: 51-200
  • LinkedIn: mvp-disc-sports

MVP Disc Sports, based in Marlette, Michigan, is a private company that specializes in the production and sale of disc golf equipment and accessories. Founded in 2010, MVP has carved out a niche in the sporting goods sector by offering a comprehensive range of products, including various types of discs, baskets, bags, and apparel. The company caters to both casual players and serious competitors, ensuring that their offerings meet the needs of a broad audience. MVP operates primarily through online sales, making their products accessible to a wide customer base. They are known for their innovative technologies, such as the GYRO® overmold system, which enhances the performance of their discs. MVP also engages in event sponsorships, further solidifying their presence in the disc golf community. Their focus on quality and performance has garnered a loyal customer base, contributing to their relevance in the sports equipment industry.


22. B&R Sports

  • Website: brsport.com
  • Ownership type: Private
  • Headquarters: Shelby Township, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1984
  • Headcount: 51-200
  • LinkedIn: b-%26-r-sporting-goods-inc

B&R Sports, located in Shelby Township, Michigan, is a private sporting goods retailer that has been operational since 1984. The company specializes in hockey equipment, offering a comprehensive selection of products tailored for players of all ages. Their inventory includes ice hockey skates, inline skates, hockey sticks, protective gear, and a variety of apparel. B&R Sports serves both individual players and teams, emphasizing quality and safety in their offerings. The company has built a reputation for being a reliable source for hockey enthusiasts, providing not only equipment but also accessories and training aids. With a workforce of approximately 41 employees, B&R Sports remains focused on the hockey niche, ensuring they meet the specific needs of their customers.


23. Runners Athletic Company


Runners Athletic Company, founded in 2002 and based in Saginaw, Michigan, is a retail store dedicated to providing high-quality running and walking gear. The company offers a wide selection of products, including footwear, apparel, and accessories tailored specifically for runners and walkers. Their customer base primarily consists of individuals seeking to enhance their performance and comfort during physical activities. Runners Athletic Company also plays an active role in the local running community by organizing events and promoting local races, which further solidifies their commitment to the sport and their customers. With a small team of 11-50 employees, they maintain a personal touch in their service, catering to the specific needs of their clientele.


24. NuStep, LLC

  • Website: nustep.com
  • Ownership type: Private
  • Headquarters: Plymouth, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1997
  • Headcount: 51-200
  • LinkedIn: nustep-llc

NuStep, LLC, founded in 1997 and based in Plymouth, Michigan, is a private company that specializes in the manufacture of fitness equipment. The company is known for its innovative designs in recumbent cross trainers, upper body ergometers, and recumbent bikes. NuStep serves a wide range of customers, including individual consumers and professional entities such as rehabilitation centers and fitness facilities. Their products are designed to provide accessible and effective workout solutions, emphasizing user-friendly features and low-impact exercise options. NuStep also offers customer support and financing options to enhance the purchasing experience, demonstrating their commitment to customer satisfaction and accessibility in fitness. With a workforce of approximately 99 employees, NuStep continues to play a significant role in the fitness equipment industry, focusing on quality and user experience.



Sports Equipment Insights: Key Companies in Michigan


CompanyHeadquarterSizeFoundedOwnership
Dunham's SportsTroy, Michigan, United States (USA)1001-50001937Private
Warrior SportsShelby Township, Michigan, United States (USA)201-5001992Private
Cliff Keen AthleticAnn Arbor, Michigan, United States (USA)11-501958Private
PaddletekNiles, Michigan, United States (USA)11-502010Family Owned
Perani's Hockey WorldFlint, Michigan, United States (USA)51-2001976Private
Gazelle SportsKalamazoo, Michigan, United States (USA)201-5001985Private
Moosejaw MountaineeringMadison Heights, Michigan, United States (USA)201-5001992Corporate
Carl's GolflandBloomfield Township, Michigan, United States (USA)51-2001958Family Owned
Rogers Athletic Co.Farwell, Michigan, United States (USA)51-2001968Private
Discraft IncWixom, Michigan, United States (USA)11-501987Private
SPIETH AmericaSaint Johns, Michigan, United States (USA)51-2001971Private
Freddy S.p.A.Milan, Michigan, United States (USA)51-2001976Private
Boyne Country SportsPetoskey, Michigan, United States (USA)51-2001972Private
Tumbl TrakMount Pleasant, Michigan, United States (USA)11-501988Private
Howies HockeyGrand Rapids, Michigan, United States (USA)11-502002Private
MerrellRockford, Michigan, United States (USA)201-5001981Private
Factory FitnessSouth Lyon, Michigan, United States (USA)11-501988Private
Sun & Snow SportsPlymouth, Michigan, United States (USA)11-501971Private
The Tennis & Golf CompanyRoyal Oak, Michigan, United States (USA)11-501977Private
3d SportsHolly, Michigan, United States (USA)11-501971Private
MVP Disc SportsMarlette, Michigan, United States (USA)51-2002010Private
B&R SportsShelby Township, Michigan, United States (USA)51-2001984Private
Runners Athletic CompanySaginaw, Michigan, United States (USA)11-502002Private
NuStep, LLCPlymouth, Michigan, United States (USA)51-2001997Private


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