The prenatal vitamins and supplements industry focuses on providing essential nutrients tailored for pregnant women and new mothers. This sector appeals to health-conscious consumers who are increasingly recognizing the significance of proper maternal nutrition. Companies in this industry offer products that range from multivitamins to specialized supplements aimed at supporting both mothers and infants during key developmental stages. Recent trends indicate a shift toward clean and science-backed formulations, as well as a surge in direct-to-consumer models, making these products more accessible than ever. Expect to see continued innovation in formulations and personalized nutrition solutions as the demand grows.

This listing highlights 24 companies specializing in prenatal vitamins and supplements, including a mix of well-established brands and newer entrants. These firms range in size from small startups to larger corporations, with foundational years spanning from the mid-20th century to recent years. Many are based in the USA, but international players contribute significantly as well. Specializations often include prenatal vitamins, postnatal care, fertility aids, and overall women's health, reflecting their commitment to supporting women during critical health phases.

Read on to discover the top prenatal vitamins and supplements companies.

Top 24 Prenatal Vitamins and Supplements Companies

1. MegaFood

• Website: megafood.com
• Ownership type: Private
• Headquarters: Manchester, New Hampshire, United States (USA)
• Employee distribution: United States (USA) 96%, Other 4%
• Founded year: 1973
• Headcount: 51-200
• LinkedIn: mega-food

MegaFood, founded in 1973 and based in Manchester, New Hampshire, is a private health supplement brand that specializes in plant-powered vitamins and dietary supplements. The company operates both as a manufacturer and retailer, providing direct access to its products through its online store. MegaFood offers a range of products aimed at supporting various health goals, including immune health, energy, and notably, prenatal care. Their prenatal product line, including the Baby & Me 2™ Prenatal Multi, is designed to meet the unique nutritional needs of expectant mothers. The company prides itself on its commitment to quality, testing for over 150 pesticides and ensuring its products are free from the top nine allergens. As a Certified B Corporation and a member of 1% for the Planet, MegaFood emphasizes sustainability and social responsibility in its operations, appealing to health-conscious consumers seeking trustworthy nutritional support.

2. Rainbow Light

• Website: rainbowlight.com
• Ownership type: Private
• Headquarters: Sunrise, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1981
• Headcount: 5001-10000
• LinkedIn: rainbowlight

Rainbow Light, founded in 1981 and based in Sunrise, Florida, is a private health supplement retailer that specializes in vitamins and dietary supplements. The company offers a wide array of products aimed at supporting various health needs, with a particular emphasis on multivitamins for different demographics, including women, men, children, and notably, prenatal health. Their product offerings include high-potency prenatal vitamins, which are formulated to meet the nutritional needs of expectant mothers and their babies. Rainbow Light operates primarily through direct-to-consumer sales via their online store, ensuring that customers have easy access to their health-promoting products. With a workforce of around 40 employees, the company maintains a strong focus on quality and customer satisfaction, which is reflected in their product formulations and marketing strategies.

3. SmartyPants Vitamins

• Website: smartypantsvitamins.com
• Ownership type: Corporate
• Headquarters: Marina Del Rey, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: November 2020
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: smartypantsvitamins

SmartyPants Vitamins, founded in 2010 and based in Marina Del Rey, California, is a health supplement manufacturer that specializes in gummy vitamins for both children and adults. The company has carved out a niche in the market by offering a variety of products tailored to specific dietary needs, including a dedicated line of prenatal vitamins. SmartyPants emphasizes the use of high-quality ingredients, ensuring that their products are non-GMO and free from common allergens. They have also established a partnership with Vitamin Angels, contributing to global health initiatives by providing essential nutrients to women and children in need. This commitment to quality and social responsibility positions SmartyPants as a notable player in the prenatal vitamins and supplements industry.

4. New Chapter, Inc.

• Website: newchapter.com
• Ownership type: Private
• Headquarters: Brattleboro, Vermont, United States (USA)
• Employee distribution: United States (USA) 92%, Canada 8%
• Latest funding: August 2005
• Founded year: 1982
• Headcount: 201-500
• LinkedIn: new-chapter-inc-

New Chapter, Inc., founded in 1982 and based in Brattleboro, Vermont, specializes in health and wellness products, particularly natural vitamins and dietary supplements. The company operates primarily through an online store, providing direct access to a wide range of products aimed at supporting various wellness goals. New Chapter is particularly noted for its prenatal and postnatal supplements, which are designed to meet the nutritional needs of expectant and new mothers. The company prides itself on using high-quality, whole-food ingredients and has a strong commitment to sustainability, as reflected in its Certified B Corp status. With a workforce of around 212 employees, New Chapter has established itself as a reputable player in the health supplement industry, focusing on transparency and quality in its product offerings.

5. Perelel

• Website: perelelhealth.com
• Ownership type: Venture Capital
• Headquarters: Santa Monica, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series A, $6.0M, February 2024
• Founded year: 2020
• Headcount: 1-10
• LinkedIn: perelel

Perelel is a health supplement company based in Santa Monica, California, founded in 2020. The company specializes in doctor-made vitamins tailored for women at various life stages, including fertility, pregnancy, postpartum recovery, and hormonal health. Perelel's product line is designed to meet the specific nutritional needs of women, offering stage-specific vitamin packs that simplify the vitamin routine. The company operates primarily through an online retail model, making it easy for customers to access their products. Perelel has received significant venture capital funding, with a Series A round raising $6 million in February 2024, reflecting strong investor interest in their approach to women's health. Their commitment to quality is evident through rigorous testing and formulation processes, ensuring that their vitamins are safe and effective for their target audience.

6. Needed

• Website: thisisneeded.com
• Ownership type: Venture Capital
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series A, $14.0M, November 2023
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: availforkids

Needed is a nutritional supplement company based in Los Angeles, California, founded in 2017. The company specializes in products designed for fertility, pregnancy, and postpartum care, offering a range of supplements that cater to the nutritional needs of individuals during these significant life stages. Their product line includes prenatal vitamins, omega-3 supplements, probiotics, and other essential nutrients aimed at supporting both mothers and babies. Needed has gained recognition for its commitment to quality, with all products being third-party tested and free from unwanted fillers. In November 2023, the company secured $14 million in Series A funding, indicating strong investor confidence in its mission to improve perinatal nutrition. This funding will likely support their growth and innovation in the prenatal supplement market.

7. Kirkman Group

• Website: kirkmangroup.com
• Ownership type: Corporate
• Headquarters: Lake Oswego, Oregon, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: November 2023
• Founded year: 1949
• Headcount: 11-50
• LinkedIn: kirkman

Kirkman Group, based in Lake Oswego, Oregon, has been a player in the dietary supplement industry since its founding in 1949. The company specializes in high-quality health products aimed at enhancing wellness, with a notable focus on prenatal health. Kirkman offers a variety of supplements that cater to different health goals, including immune support and digestive wellness. Their product line includes the P2i Prenatal Vitamin, which is formulated to provide essential nutrients for pregnant women, thereby addressing common pregnancy-related concerns. Kirkman is dedicated to quality assurance, employing state-of-the-art testing methods to ensure the safety and efficacy of their products. This commitment to quality is particularly important in the prenatal market, where safety is paramount. Kirkman serves a clientele that values health and wellness, positioning itself as a trusted source for dietary supplements.

8. US Pharmaceutical Corporation

• Website: uspco.com
• Ownership type: Private
• Headquarters: Decatur, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1954
• Headcount: 51-200
• LinkedIn: us-pharmaceutical-corp

US Pharmaceutical Corporation, based in Decatur, Georgia, has been a player in the pharmaceutical industry since its founding in 1954. The company specializes in health products, with a notable emphasis on prenatal vitamins, iron supplements, and probiotics. Their product lines, such as the Provida and Concept prenatal vitamins, are tailored to meet the nutritional needs of pregnant women, addressing essential components like DHA and folic acid. US Pharmaceutical Corporation operates through both online sales and partnerships with pharmacies, ensuring accessibility for consumers and healthcare providers alike. Their approach is centered around patient needs, which is reflected in their slogan, "Products designed with the patient in mind." This focus on health and wellness, particularly in the prenatal segment, underscores their relevance in the industry.

9. Seeking Health, LLC

• Website: seekinghealth.com
• Ownership type: Private
• Headquarters: Bellingham, Washington, United States (USA)
• Employee distribution: United States (USA) 94%, Australia 6%
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: seeking-health-llc

Seeking Health, LLC, founded in 2011 and based in Bellingham, Washington, is a health supplement retailer dedicated to improving well-being through scientifically formulated dietary supplements. The company caters to health-conscious consumers, addressing specific health concerns such as gut health, immune support, and notably, prenatal health. Their product line includes prenatal vitamins, which are designed to support the nutritional needs of expectant mothers. Seeking Health emphasizes quality, utilizing good manufacturing practices and rigorous testing to ensure the purity and efficacy of their products. The company also engages in educational efforts, offering webinars and resources to inform consumers about health and nutrition. With a small team of around 31 employees, Seeking Health operates primarily in the United States, with a growing presence in Australia. Their commitment to social responsibility is evident through their community programs, which donate a portion of profits to various causes.

10. AnaStellar Brands

• Website: anastellar.co.za
• Ownership type: Private
• Headquarters: Johannesburg, Gauteng, South Africa
• Employee distribution: South Africa 100%
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: anastellar-brands

AnaStellar Brands, founded in 2016 and based in Johannesburg, South Africa, is a private health supplement and pharmaceutical company. The firm is dedicated to developing, manufacturing, and marketing vitamin and mineral supplements tailored for women. Their product offerings are designed to address various health needs throughout different stages of womanhood, with a particular emphasis on pregnancy and fertility. AnaStellar Brands prides itself on local manufacturing, ensuring that their products are made in South Africa. The company employs a workforce that is predominantly female, reflecting its commitment to supporting women in both its workforce and its customer base. Their product range includes notable prenatal supplements like Stellar-Mama and Preggy-Mama, which cater specifically to the nutritional needs of pregnant women. AnaStellar Brands has not reported any funding, indicating a self-sustained growth model.

11. Global Health

• Website: globalhealth-eg.net
• Ownership type: Private
• Headquarters: Egypt
• Employee distribution: Egypt 77%, Colombia 8%, India 8%, Other 8%
• Founded year: 2021
• Headcount: 201-500
• LinkedIn: globalhealth1

Global Health is an Egyptian private pharmaceutical company established in 2018. With a workforce of around 201-500 employees, the company has a strong presence in the pharmaceutical industry, drawing on over 40 years of experience from its founders in multinational pharmaceutical organizations. Global Health focuses on manufacturing and marketing high-quality medicinal products and dietary supplements. Their product offerings include a nutrition line that specifically targets prenatal and postnatal vitamins, such as Pregnawell®, which contains essential vitamins and minerals for mothers and their babies. The company aims to fill gaps in nutritional support, particularly for individuals during pregnancy, and is actively involved in addressing common health issues through its pharmaceutical line. Global Health operates primarily in Egypt but also has a presence in Colombia, India, and Tanzania.

12. Vitabiotics Ltd

• Website: vitabiotics.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 35%, Nigeria 13%, Egypt 7%, Other 44%
• Founded year: 1971
• Headcount: 51-200
• LinkedIn: vitabiotics-ltd

Vitabiotics Ltd, established in 1971 and based in London, is a private nutraceutical company specializing in vitamin and mineral-based food supplements. With a workforce of approximately 487 employees, the company has built a reputation for providing health products tailored to various demographics, including pregnant women, children, and adults. Their flagship product line, Pregnacare, specifically addresses the nutritional requirements of expectant mothers, showcasing their commitment to maternal health. Vitabiotics operates primarily through online retail, ensuring that their products are readily available to consumers. The company has received recognition for its innovation, being the only vitamin company to win the Queen’s Award for Innovation twice. Their products are supported by a wealth of scientific research, further solidifying their credibility in the health supplement industry.

13. Kalbe Nutritionals (PT Sanghiang Perkasa)

• Website: kalbenutritionals.com
• Ownership type: Private
• Headquarters: North Jakarta, Jakarta, Indonesia
• Employee distribution: Indonesia 100%
• Founded year: 1982
• Headcount: 1001-5000
• LinkedIn: kalbe-nutritionals

Kalbe Nutritionals (PT Sanghiang Perkasa), founded in 1982 and based in North Jakarta, Indonesia, is a prominent player in the health supplement industry. With a workforce of nearly 1,700 employees, the company specializes in nutritional products designed to enhance consumer health. Their product lineup includes various health supplements tailored to specific needs, prominently featuring prenatal nutrition products like PRENAGEN and PRENAGEN LOVA. These offerings reflect their commitment to improving health outcomes for mothers and infants. Kalbe Nutritionals operates with a focus on innovation and quality, ensuring that their products meet the nutritional demands of their consumers. The company has established a strong presence in the Indonesian market, with a dedicated approach to consumer health and wellness.

14. Theralogix

• Website: theralogix.com
• Ownership type: Private
• Headquarters: Rockville, Maryland, United States (USA)
• Employee distribution: United States (USA) 85%, Canada 15%
• Latest funding: $789,000, December 2011
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: theralogix

Theralogix, founded in 2002 and based in Rockville, Maryland, is a private health supplement retailer that focuses on vitamins and nutritional supplements. The company operates primarily through an online store model, catering to individuals seeking dietary support. Theralogix has carved out a niche in the health supplement industry, particularly in areas related to fertility and prenatal health. Their product offerings include a range of supplements aimed at improving health and wellness, with a notable emphasis on prenatal vitamins. The company prides itself on using premium ingredients and ensuring that their products are independently tested for content accuracy and purity. This commitment to quality is reflected in their popular prenatal products, which are designed to support women before, during, and after pregnancy. Theralogix has a small but dedicated workforce, with around 39 employees, and has a significant customer base in the United States and Canada.

15. Pink Stork

• Website: pinkstork.com
• Ownership type: Private
• Headquarters: Jacksonville, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: pink-stork

Pink Stork, founded in 2016 and based in Jacksonville, Florida, is a private wellness brand dedicated to women's health. The company offers a variety of supplements and wellness products aimed at supporting women through fertility, pregnancy, postpartum recovery, and nursing. Their product line includes prenatal vitamins, such as the Total Prenatal + DHA and Premium Prenatal, which are designed to meet the nutritional needs of expectant mothers. Pink Stork operates primarily through an online retail model, making their products accessible to a wide audience. The company prides itself on being women-owned and run, with a mission to empower women's wellness. They have successfully sold millions of products and have positively impacted the lives of many women seeking health solutions during significant life transitions.

16. Gross Farma

• Website: gross.com.br
• Ownership type: Private
• Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
• Employee distribution: Brazil 100%
• Founded year: 1926
• Headcount: 201-500
• LinkedIn: laborat-rio-gross-s.a.

Gross Farma, officially known as Laboratório Gross, is a private pharmaceutical company based in Rio de Janeiro, Brazil. Founded in 1926, the company has built a strong reputation over nearly a century in the health and wellness sector. Gross Farma specializes in producing a variety of medications and nutritional supplements, with a particular focus on women's health and prenatal care. Their product offerings include Iodara® capsules, which are designed to support the health of mothers and their babies during pregnancy and lactation. The company operates entirely within Brazil, employing around 267 individuals. Gross Farma is committed to innovation and the development of new health solutions, aiming to improve the quality of life for its customers. They manufacture and distribute their own branded products, ensuring quality control and adherence to health standards.

17. Natures Bounty

• Website: naturesbounty.com
• Ownership type: Corporate
• Headquarters: Bohemia, New York, United States (USA)
• Employee distribution: United States (USA) 72%, New Zealand 7%, Nigeria 7%, Other 14%
• Latest funding: August 2021
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: natures-bounty

Nature's Bounty, founded in 1995 and based in Bohemia, New York, is a health supplement company that specializes in vitamins, minerals, and dietary supplements. The company caters to health-conscious consumers looking to improve their well-being through nutritional support. Their product range includes offerings for various health needs, such as brain health, digestive health, and notably, women's wellness, which includes prenatal health products. Nature's Bounty is part of Nestlé Health Science, a unit focused on nutrition science, which adds credibility to their offerings. The company emphasizes quality and efficacy, with a commitment to testing their products regularly to ensure they meet high standards.

18. Nature Made

• Website: naturemade.com
• Ownership type: Private
• Headquarters: Corte Madera, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1971
• Headcount: 11-50
• LinkedIn: nature-made

Nature Made, founded in 1971 and based in Corte Madera, California, is a private company that specializes in health and wellness products, particularly vitamins and dietary supplements. With a workforce of around 23 employees, Nature Made has carved out a significant niche in the wellness industry. The company operates an online store where consumers can purchase a wide array of products aimed at improving health and nutritional intake. Their offerings include prenatal and postnatal multivitamins, which cater specifically to the needs of pregnant and postpartum women. Nature Made emphasizes quality and efficacy, as evidenced by their claim of being the #1 pharmacist-recommended vitamin brand. They also highlight their commitment to science-backed formulations, which adds credibility to their product range. The company has not reported any recent funding, indicating a stable operational model without external financial influences.

19. Bird&Be

• Website: birdandbe.com
• Ownership type: Venture Capital
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 87%, United States (USA) 13%
• Latest funding: Seed, $1.8M, September 2021
• Founded year: 2021
• Headcount: 1-10
• LinkedIn: birdandbe

Bird&Be, based in Toronto, Ontario, Canada, is a health supplement retailer that focuses on prenatal and fertility products. Founded in 2021, the company has quickly established itself in the industry by offering a range of vitamins and supplements aimed at supporting individuals trying to conceive and those who are pregnant. Their products are formulated with high-quality, bioavailable nutrients and are backed by medical professionals, including fertility specialists and naturopathic doctors. Bird&Be's commitment to science-based formulations is evident in their product descriptions, which highlight the importance of optimal dosing and ingredient quality. The company operates primarily through an online store, providing convenient access to their offerings. In September 2021, Bird&Be secured $1.8 million in seed funding, which positions them for further growth and development in the prenatal health market.

20. Hera

• Website: heranow.com
• Ownership type: Venture Capital
• Headquarters: Hyderabad, Telangana, India
• Latest funding: Seed, $1.0M, September 2021
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: heranow

Hera, based in Hyderabad, Telangana, India, is a healthcare supplement provider that specializes in women's health. Founded in 2020, the company has quickly established itself in the market by offering a range of products aimed at addressing fertility, pregnancy, and overall wellness. Hera's offerings include prenatal vitamins, fertility supplements, and postnatal care products, all designed to support women at various stages of their reproductive health. The company also provides consultations with licensed healthcare professionals, allowing customers to receive tailored advice and support. Hera has secured funding of $1 million in a seed round as of September 2021, indicating investor confidence in their business model and growth potential. Their focus on clean, scientifically-backed products positions them well within the health supplement industry, particularly for women seeking reliable prenatal care solutions.

21. Ritual

• Website: ritual.com
• Ownership type: Venture Capital
• Headquarters: Culver City, California, United States (USA)
• Employee distribution: United States (USA) 94%, Other 6%
• Latest funding: Series B, $25.0M, February 2019
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: ritual_vitamins

Ritual is a health supplement company based in Culver City, California, founded in 2015. The company specializes in dietary products, including multivitamins, protein supplements, and pregnancy essentials. Ritual emphasizes the use of clean, traceable ingredients that are backed by scientific research, catering to health-conscious consumers. Their prenatal line includes a multivitamin designed specifically for pregnant women, featuring essential nutrients like methylated Folate and vegan Omega-3 DHA. Ritual has received significant funding, with a Series B round totaling $25 million in early 2019, which has likely supported their growth and product development in the health supplement sector. The company operates primarily in the United States, with a workforce of around 200 employees, and has established a reputation for transparency in its supply chain and ingredient sourcing.

22. Bluebonnet Nutrition

• Website: bluebonnetnutrition.com
• Ownership type: Corporate
• Headquarters: Sugar Land, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $2.5M, April 2023
• Founded year: 1991
• Headcount: 201-500
• LinkedIn: bluebonnetnutrition

Bluebonnet Nutrition, founded in 1991 and based in Sugar Land, Texas, is a nutritional supplement company that specializes in a wide array of vitamins, minerals, and dietary supplements. With a workforce of around 66 employees, the company has established itself as a trusted name in the health and wellness industry. Bluebonnet operates primarily through online sales and retail partnerships, ensuring accessibility to their products. They have a strong focus on quality, as evidenced by their multiple certifications, including USDA Organic and Non-GMO Project Verified. In April 2023, Bluebonnet secured $2.5 million in funding, which underscores their ongoing growth and innovation in the market. Their product offerings include a specific line for prenatal and postnatal vitamins, reflecting their commitment to supporting women's health during critical life stages.

23. Vésale Pharma

• Website: vesalepharma.com
• Ownership type: Private
• Headquarters: Belgium
• Employee distribution: Belgium 100%
• Latest funding: Other (Grant), $1.9M, December 2022
• Founded year: 1996
• Headcount: 11-50
• LinkedIn: v%c3%a9sale-pharma

Vésale Pharma, founded in 1996 and based in Belgium, is a private pharmaceutical company focused on creating innovative health solutions and dietary supplements. With a team of 11-50 employees, the company emphasizes quality and effectiveness in its product offerings. Vésale Pharma has a strong commitment to research and development, collaborating with internationally recognized research organizations to ensure their products meet the needs of consumers. Their product range includes solutions for immunity, digestion, and notably, women's health, with specific offerings like 'VinaFolic', a prenatal vitamin designed to support women during conception. In December 2022, Vésale Pharma secured funding amounting to over 1.9 million euros, which underscores their ongoing growth and relevance in the health supplement market.

24. Olly Pbc

• Website: olly.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 99%
• Latest funding: April 2019
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: olly-pbc

Olly Pbc, founded in 2013 and based in San Francisco, California, is a health and wellness brand that specializes in vitamin supplements. The company has carved out a niche in the market by focusing on products that cater to various health needs, particularly for women and children. Their offerings include a range of vitamins and supplements, with a dedicated section for prenatal vitamins that support the health of mothers and their babies. Olly operates primarily through a direct-to-consumer model, allowing easy access to their products via their online platform. This approach not only enhances customer engagement but also aligns with current trends in consumer purchasing behavior. The company is part of the B-Corp community, indicating a commitment to social and environmental performance, accountability, and transparency. Olly's emphasis on science-backed solutions and their focus on women's health further solidify their position in the wellness industry.

Prenatal Vitamins and Supplements Insights: Key Companies

Want to Find More Prenatal Vitamins and Supplements Companies?

With Inven you'll also get to know the company's:

• Detailed Ownership: Who owns the company? Is it a public or private company? What is the ownership structure?
• Contact data: Who are the founders and CEO's? What are their emails and phone numbers?
• Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!