The life insurance industry in Georgia is essential for protecting individuals and families from financial uncertainties. Companies range from small agencies to larger firms, offering policies that cover life, health, and even retirement planning. As consumer awareness of financial security increases, innovative insurance products like living benefits are gaining traction. This trend reflects a growing emphasis on comprehensive coverage that adapts to modern lifestyles. Additionally, educational programs are becoming central to insurance sales, enhancing agents' ability to inform clients about their options. Overall, the industry is evolving with consumer needs at the forefront.


This list highlights 24 notable life insurance companies based in Georgia, varying in size from small agencies to larger organizations. Headquartered in cities like Johns Creek, Lagrange, and Alpharetta, these companies were established between 1915 and 2017. Their specializations include life insurance, retirement planning, and financial education, indicating a trend toward holistic financial services. The agencies often leverage a consultative sales approach, focusing on personalized client interactions and comprehensive solutions tailored to individual needs.


Read on to learn more about top life insurance companies in Georgia.


Top 24 Life Insurance Companies in Georgia


1. First Financial Security


First Financial Security, Inc. is a financial services company based in Johns Creek, Georgia, founded in 2006. The firm specializes in life insurance and financial education, aiming to empower licensed insurance representatives to offer innovative financial products. Their mission is to help individuals and families achieve financial security through tailored insurance solutions and retirement planning. The company emphasizes the importance of financial literacy, addressing the significant gaps in life insurance coverage among American households. With a workforce of 11-50 employees, First Financial Security operates primarily in the United States, focusing on community engagement and support for their agents. They provide extensive training and resources to their representatives, fostering a network that promotes financial education and security. Their initiatives, such as the FFS Gives Back program, highlight their commitment to community service and financial empowerment.


2. Southern Life Insurance

  • Website: southernlifeins.com
  • Ownership type: Private
  • Headquarters: Lagrange, Georgia, United States (USA)
  • Employee distribution: United States (USA) 68%, Georgia 32%
  • Founded year: 2017
  • Headcount: 51-200
  • LinkedIn: southern-life-insurance

Southern Life Insurance Group, based in LaGrange, Georgia, is a private insurance agency that began operations in 2017. The company specializes in providing a range of financial services, including life insurance, Medicare plans, and retirement planning. Southern Life aims to offer personalized insurance products designed to help clients secure their financial futures and manage risks associated with significant life events. The agency prides itself on building strong relationships with clients, emphasizing integrity and customer service. With a workforce of around 25 employees, Southern Life Insurance is focused on serving consumers primarily in the United States, with a notable presence in Georgia. The company has not reported any funding, indicating it operates independently without external financial backing.


3. U.S. Standard Insurance Company


U.S. Standard Insurance Company, established in 2012 and based in Woodstock, Georgia, is a private insurance provider. The company specializes in offering home, auto, and life insurance products. U.S. Standard aims to deliver quality insurance solutions with minimal effort for clients, leveraging partnerships with highly rated insurance carriers to ensure competitive pricing and comprehensive coverage. Their approach merges traditional insurance practices with modern technology, enhancing the efficiency of insurance procurement. The company operates entirely within the United States and has a workforce of approximately 40 employees, indicating a focused but modest operational scale. U.S. Standard has not reported any funding, suggesting they are self-sustained in their operations.


4. Integrity Insurance & Financial Services, Inc.


Integrity Insurance & Financial Services, Inc. is a family-owned insurance agency based in Alpharetta, Georgia, established in 1958. The agency specializes in a wide array of insurance products, including personal, commercial, group benefits, and notably, life insurance. They cater to both individual consumers and businesses, focusing on risk management and asset protection through customized insurance solutions. The agency prides itself on its commitment to customer service, emphasizing personalized attention and proactive support. Their team consists of experienced insurance professionals who work to find the best coverage options for their clients. Integrity Insurance represents multiple reputable insurance companies, allowing them to offer a variety of life insurance products tailored to the unique needs of their clients. They operate primarily in the southeastern United States, with a focus on states such as Georgia, Alabama, and Florida, among others.


5. InTouch Financial Group


InTouch Financial Group, based in Suwanee, Georgia, is an insurance agency that specializes in life and health insurance services. Founded in 2012, the company has grown to employ between 51 and 200 individuals, focusing on providing tailored insurance solutions to individuals and families. Their offerings include life insurance, health insurance, college planning, and tax-free retirement strategies. InTouch Financial Group aims to empower clients by delivering expert guidance that helps secure their financial future and protect their legacies. The company also plays a significant role in agent training and support, ensuring that their agents are well-equipped to serve clients effectively. This commitment to agent development further solidifies their position in the life insurance market.


6. Lee, Hill & Johnston Insurors

  • Website: lhjins.com
  • Ownership type: Private
  • Headquarters: Statesboro, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1963
  • Headcount: 11-50
  • LinkedIn: lee-hill-%26-johnston-insurors

Lee, Hill & Johnston Insurors is an insurance agency based in Statesboro, Georgia, with a history dating back to 1963. The agency provides a variety of insurance products, including personal, business, life, and health insurance. They serve both individual consumers and businesses, helping clients manage risks and protect their assets through customized insurance solutions. With a commitment to building lasting relationships, the agency has established a reputation for trust and reliability among its clientele in the Southeast. They represent numerous insurance companies, allowing them to offer competitive options tailored to the specific needs of their clients. The agency has grown over the years, adapting to changes in the insurance market while maintaining a focus on customer service and community engagement.


7. SFP Synergy Financial Partners


SFP Synergy Financial Partners, based in Lawrenceville, Georgia, is a private financial services firm founded in 2012. The company specializes in life insurance, retirement planning, and financial security solutions. They cater to a wide audience, including individuals, families, and business owners, aiming to help clients safeguard their financial futures through tailored products and expert advice. SFP is particularly noted for its innovative life insurance policies that include living benefits, allowing policyholders to access funds in the event of serious illness or injury. This approach addresses a significant gap in traditional life insurance offerings, appealing to a demographic that values both protection and flexibility. The firm emphasizes the importance of financial literacy, striving to provide quality financial advice and resources to clients regardless of their background or income level.


8. Sanford, Bruker and Banks Insurance & Bonds


Sanford, Bruker and Banks Insurance & Bonds is an insurance agency based in Martinez, Georgia, with a history dating back to 1915. Founded by Davenport Sanford, the agency has built a reputation for providing tailored insurance solutions to both individuals and businesses. Their offerings include home, auto, business, and life insurance, reflecting a commitment to protecting clients' assets and ensuring financial security. The agency prides itself on personalized service, with a team of knowledgeable agents who are dedicated to understanding clients' unique needs. They emphasize the importance of life insurance in securing the financial well-being of families, offering various types of policies to meet different circumstances. Despite being a small agency with a limited geographic footprint, their long-standing presence in the industry and focus on customer service highlight their role in the insurance market.


9. Partners Risk Services

  • Website: partnersrs.com
  • Ownership type: Private
  • Headquarters: Johns Creek, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2013
  • Headcount: 11-50
  • LinkedIn: partners-risk-services-llc

Partners Risk Services, founded in 2013 and based in Johns Creek, Georgia, is a private insurance agency with a team of approximately 46 employees. The agency specializes in a wide array of insurance products, including personal, business, and life insurance. They cater to both individual consumers and businesses, providing tailored solutions to manage risks and protect financial interests. Their life insurance offerings include individual life insurance, group life insurance, and related products. The agency prides itself on customer service and aims to be a trusted partner in risk management. They represent a carefully selected group of financially stable insurance carriers, allowing them to offer competitive coverage options. Partners Risk Services is also actively involved in their community and maintains professional associations with various industry groups, enhancing their credibility and reach within the insurance sector.


10. Premier Financial Alliance

  • Website: pfasuccess.com
  • Ownership type: Private
  • Headquarters: Suwanee, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2003
  • Headcount: 11-50
  • LinkedIn: premier-financial-alliance

Premier Financial Alliance, Inc. is a financial services company based in Suwanee, Georgia, founded in 2003. The firm specializes in life insurance and annuity products, aiming to provide financial security to individuals and families, particularly in Middle America. PFA operates through a network of independent associates who are trained to effectively distribute these financial products. The company promotes a unique approach to life insurance, offering policies that can be accessed while the policyholder is alive, which distinguishes it from traditional life insurance offerings. PFA partners with various insurance carriers to facilitate the sale of its products, ensuring that associates are compensated only through the sale of these financial products, rather than through recruitment. This model is designed to align the interests of the associates with those of the clients they serve, although it has faced criticism and questions regarding its structure. PFA has not reported any funding, indicating it operates as a private entity without external financial backing.


11. Phoenix Associates

  • Website: phoenixinsurance.net
  • Ownership type: Private
  • Headquarters: Marietta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1975
  • Headcount: 11-50
  • LinkedIn: phoenix-associates_2

Phoenix Associates Insurance Agency, established in 1975, is located in Marietta, Georgia. The agency provides a wide array of insurance products tailored to meet the needs of individuals, families, and businesses. Their offerings include auto, homeowners, and business insurance, alongside life insurance, which is often a critical component of financial planning. With a team of approximately 58 employees, Phoenix Associates prides itself on delivering personalized service and simplifying the insurance buying process. They represent a selection of financially sound insurance companies, allowing them to find competitive rates and comprehensive coverage for their clients. The agency has built a reputation for customer service, focusing on the unique needs of over 5,000 policyholders across several states, including Georgia, South Carolina, North Carolina, Tennessee, Alabama, and north Florida. Their independent status means they prioritize the interests of their clients, especially during claims processing, ensuring a fair and prompt settlement when needed.


12. BBH Insurance

  • Website: bbhinsur.com
  • Ownership type: Private
  • Headquarters: Woodstock, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2009
  • Headcount: 11-50
  • LinkedIn: bbhinsur

BBH Insurance, founded in 2009 and based in Woodstock, Georgia, is a private insurance agency with a team of 22 employees. The agency specializes in a wide range of insurance products, including auto, home, commercial, and notably, life insurance. BBH Insurance aims to simplify the insurance process for both individual consumers and businesses, providing tailored solutions that meet specific needs. Their independent status allows them to shop around for the best coverage options from various carriers, ensuring that clients receive competitive pricing and comprehensive protection. The agency emphasizes customer service, striving to make the insurance experience straightforward and efficient. With a commitment to understanding the unique circumstances of their clients, BBH Insurance positions itself as a reliable partner in managing risk and securing peace of mind.


13. Starr Mathews Insurance

  • Website: starrmathews.com
  • Ownership type: Private
  • Headquarters: Calhoun, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1920
  • Headcount: 51-200
  • LinkedIn: starr-mathews-agency

Starr Mathews Insurance, founded in 1920, is a privately-owned independent insurance agency based in Calhoun, Georgia. The agency specializes in a variety of insurance products, including life insurance, auto, home, and business insurance, as well as financial services like retirement planning. With a team of over forty experienced agents, Starr Mathews Insurance focuses on providing personalized service and tailored insurance solutions to both individual consumers and businesses. The agency represents more than thirty financially sound insurance companies, allowing them to shop for the best coverage options for their clients. Their commitment to customer advocacy is evident in their annual policy reviews and proactive risk management strategies. Operating in Georgia and Tennessee, Starr Mathews Insurance has established a reputation for integrity and customer service in the insurance market.


14. Sutter, McLellan & Gilbreath, Inc.


Sutter, McLellan & Gilbreath, Inc. is an independent insurance agency based in Buford, Georgia, founded in 1953. With a team of approximately 40 employees, the agency serves both individual consumers and businesses, providing tailored insurance solutions to protect against various financial risks. Their product offerings include auto, homeowners, business, life, and health insurance, reflecting a broad approach to insurance needs. The agency prides itself on high-quality service, particularly in claims management and customer support, ensuring that clients receive the assistance they need during critical times. Their mission emphasizes creating strategic partnerships with clients and carriers, aiming to deliver customized services that align with client expectations. While they do offer life insurance, it is part of a wider portfolio, which may dilute their specialization in this area.


15. Norton Agency Insurance

  • Website: nortoninsurance.com
  • Ownership type: Private
  • Headquarters: Gainesville, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1928
  • Headcount: 51-200
  • LinkedIn: nortonagencyinsurance

Norton Agency Insurance, based in Gainesville, Georgia, has been serving clients since 1928. This private insurance agency specializes in a wide array of insurance products, including personal, business, life, and health insurance. With a dedicated team of licensed professionals, Norton Agency Insurance aims to provide tailored solutions that meet the unique needs of both individual consumers and businesses. Their approach emphasizes superior customer service, treating clients as individuals rather than mere policyholders. The agency represents a carefully selected group of nationally recognized insurance carriers, allowing them to offer competitive options to their clients. With approximately 30,000 clients insured and a significant annual premium volume, Norton Agency Insurance has established itself as a trusted advisor in the insurance market, particularly in the local region.


16. Cornerstone Insurance Services LLC


Cornerstone Insurance Services LLC, based in Duluth, Georgia, has been providing insurance solutions since its establishment in 2004. The agency specializes in a wide array of insurance products, including business, auto, home, health, and life insurance. With a team of licensed agents, Cornerstone Insurance Services aims to assist both individual consumers and businesses in managing risks and protecting their assets through customized insurance solutions. The agency operates primarily in the Atlanta area and has expanded its services to neighboring states. As an independent insurance agency, Cornerstone represents over 70 preferred insurance carriers, allowing them to shop for policies that best fit their clients' needs and budgets. Their commitment to customer service is evident in the testimonials from satisfied clients, highlighting their responsiveness and professionalism.


17. Brooks Financial Associates


Brooks Financial Associates, based in Statesboro, Georgia, is a private financial services firm that has been operational since 2006. The company specializes in life insurance and retirement planning, offering a range of products designed to provide financial security for individuals and families. Their offerings include term life insurance, whole life insurance, final expense insurance, and mortgage protection insurance, among others. The firm prides itself on providing affordable and flexible insurance solutions tailored to meet the specific needs of their clients. With a team of dedicated financial services representatives, Brooks Financial Associates aims to assist clients in navigating their financial futures, ensuring they have the necessary tools to protect their loved ones and manage their financial health effectively. The company has not reported any funding, indicating it operates independently within its market.


18. The Palmer Agency

  • Website: palmeragency.com
  • Ownership type: Private
  • Headquarters: Decatur, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1961
  • Headcount: 1-10
  • LinkedIn: the-palmer-agency

The Palmer Agency, based in Decatur, Georgia, is a private insurance agency that has been serving clients since 1961. With a small team of dedicated professionals, the agency specializes in providing a range of insurance and financial services tailored for financial advisors and insurance professionals. Their offerings include life insurance, annuities, long-term care, and estate planning strategies. The Palmer Agency prides itself on its consultative approach, ensuring that clients receive objective analysis and support in their insurance planning. The agency has built a reputation for reliability and responsiveness, making it a trusted partner for those in the financial advisory space. Additionally, The Palmer Agency is actively involved in community outreach and charitable initiatives, further solidifying its commitment to service beyond just insurance.


19. AMG Insurance & Financial Company

  • Website: amgida.com
  • Ownership type: Corporate
  • Headquarters: Watkinsville, Georgia, United States (USA)
  • Employee distribution: United States (USA) 92%, Georgia 8%
  • Latest funding: March 2023
  • Founded year: 1984
  • Headcount: 11-50
  • LinkedIn: amginsuranceandfinancial

AMG Insurance & Financial Company, based in Watkinsville, Georgia, has been operational since 1984. This independent insurance agency specializes in life insurance, annuities, and disability insurance, primarily catering to independent insurance agents and financial advisors. The company prides itself on providing a comprehensive suite of resources and support aimed at helping these professionals succeed in their business endeavors. With a team of 25 employees, AMG focuses on delivering high-quality service, innovative technology, and dynamic training. Their commitment to agent success is evident in their extensive offerings, which include life settlements and long-term care insurance. As a member of the Insurance Designers of America, AMG benefits from a network that enhances its capabilities and market reach, allowing it to serve clients effectively across the United States.


20. Derek Campbell Agency Inc


Derek Campbell Agency Inc, based in Fayetteville, Georgia, has been serving the insurance needs of its local community since its founding in 1999. The agency specializes in a variety of insurance products, including life, health, automobile, homeowners, and business insurance. With a dedicated team of insurance professionals, the agency aims to assist clients in navigating their insurance options to find suitable coverage tailored to their needs. The agency prides itself on its commitment to customer service, emphasizing respect and compassion in its interactions. Over the years, it has successfully served hundreds of customers, establishing a reputation for reliability and support in the insurance sector.


21. Capital Choice Financial Group

  • Website: capitalchoice.com
  • Ownership type: Private
  • Headquarters: Greensboro, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1996
  • Headcount: 11-50
  • LinkedIn: capitalchoice

Capital Choice Financial Group, founded in 1996 and based in Greensboro, Georgia, is a private financial services firm dedicated to empowering middle-class Americans to achieve financial wellness. The company offers a range of services, including debt reduction strategies, investment advice, and life insurance solutions. Their approach emphasizes a holistic view of financial health, aiming to educate clients on managing their finances effectively. Capital Choice operates through a network of associates across the United States, providing personalized support to clients. They represent various life and health insurance companies, helping clients find suitable coverage options tailored to their needs. The firm is committed to making financial independence accessible to everyday families, focusing on practical solutions that address common financial challenges.


22. State Farm Insurance & Financial Services


State Farm Insurance & Financial Services, operating under the leadership of agent Cliff Wilcox, is an insurance agency based in Roswell, Georgia. Founded in 2008, the agency provides a variety of insurance products, including auto, homeowners, and life insurance. The agency serves both individual consumers and businesses, focusing on risk management and asset protection through tailored insurance solutions. While the agency is part of the larger State Farm network, which is well-known in the insurance industry, this specific agency operates independently and is responsible for its own client relationships and service offerings. The agency's commitment to customer service is evident in its approach to guiding clients through their insurance options, ensuring they make informed decisions about their coverage needs.


23. Weathers Insurance, Inc

  • Website: weathersinsurance.com
  • Ownership type: Family Owned
  • Headquarters: Suwanee, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1970
  • Headcount: 11-50
  • LinkedIn: weathers-insurance-inc

Weathers Insurance, Inc. is a family-owned insurance agency based in Suwanee, Georgia, founded in 1970. With a team of 15 employees, the agency has been serving the local community for over five decades. They provide a variety of insurance products, including auto, home, business, and notably, life insurance. Their life insurance offerings include individual life insurance, final expense insurance, fixed annuities, mortgage protection insurance, and individual long-term care insurance. This range of products demonstrates their commitment to helping individuals and families protect their financial futures. Weathers Insurance prides itself on delivering personalized service and tailored insurance solutions to meet the unique needs of their clients, both individuals and businesses, across Georgia.


24. Alliance Group

  • Website: alliancegrouplife.com
  • Ownership type: Private
  • Headquarters: Lawrenceville, Georgia, United States (USA)
  • Employee distribution: United States (USA) 88%, India 4%, United Arab Emirates 4%, Other 4%
  • Founded year: 1998
  • Headcount: 1001-5000
  • LinkedIn: alliance-group

Alliance Group, based in Lawrenceville, Georgia, is an insurance marketing organization that has been active since 1998. The company specializes in living benefits life insurance, providing independent agents with essential marketing and training resources to enhance their sales capabilities. Their offerings include tax-free retirement planning, mortgage protection, and estate planning, catering to both agents and consumers. With a workforce that includes a significant percentage of employees based in the United States, Alliance Group has established a robust network of over 4,500 contracted agents and manages more than 132,000 inforce policies, amounting to over $28 billion in living benefits. The company prides itself on its innovative marketing strategies and comprehensive training programs, which are designed to empower agents and improve client engagement. Alliance Group's commitment to education and support has made it a notable entity in the life insurance market.



Life Insurance Insights: Key Companies in Georgia


CompanyHeadquarterSizeFoundedOwnership
First Financial SecurityJohns Creek, Georgia, United States (USA)11-502006Private
Southern Life InsuranceLagrange, Georgia, United States (USA)51-2002017Private
U.S. Standard Insurance CompanyWoodstock, Georgia, United States (USA)201-5002012Private
Integrity Insurance & Financial Services, Inc.Alpharetta, Georgia, United States (USA)1-101958Family Owned
InTouch Financial GroupSuwanee, Georgia, United States (USA)51-2002012Private
Lee, Hill & Johnston InsurorsStatesboro, Georgia, United States (USA)11-501963Private
SFP Synergy Financial PartnersLawrenceville, Georgia, United States (USA)201-5002012Private
Sanford, Bruker and Banks Insurance & BondsMartinez, Georgia, United States (USA)1-101915Private
Partners Risk ServicesJohns Creek, Georgia, United States (USA)11-502013Private
Premier Financial AllianceSuwanee, Georgia, United States (USA)11-502003Private
Phoenix AssociatesMarietta, Georgia, United States (USA)11-501975Private
BBH InsuranceWoodstock, Georgia, United States (USA)11-502009Private
Starr Mathews InsuranceCalhoun, Georgia, United States (USA)51-2001920Private
Sutter, McLellan & Gilbreath, Inc.Buford, Georgia, United States (USA)11-501953Private
Norton Agency InsuranceGainesville, Georgia, United States (USA)51-2001928Private
Cornerstone Insurance Services LLCDuluth, Georgia, United States (USA)11-502004Private
Brooks Financial AssociatesStatesboro, Georgia, United States (USA)11-502006Private
The Palmer AgencyDecatur, Georgia, United States (USA)1-101961Private
AMG Insurance & Financial CompanyWatkinsville, Georgia, United States (USA)11-501984Corporate
Derek Campbell Agency IncFayetteville, Georgia, United States (USA)11-501999Private
Capital Choice Financial GroupGreensboro, Georgia, United States (USA)11-501996Private
State Farm Insurance & Financial ServicesRoswell, Georgia, United States (USA)1-102008Private
Weathers Insurance, IncSuwanee, Georgia, United States (USA)11-501970Family Owned
Alliance GroupLawrenceville, Georgia, United States (USA)1001-50001998Private


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