The health and wellness products industry focuses on enhancing physical, mental, and emotional well-being through a range of goods and services. Companies in this sector typically manufacture and retail items like supplements, natural foods, skincare products, and fitness equipment. Recent trends are steering the industry towards more natural, organic, and sustainable products, as consumers increasingly seek healthier alternatives. The rise of e-commerce is transforming traditional shopping habits, allowing consumers to access wellness products more conveniently. As awareness grows about nutrition and holistic health, businesses are innovating to meet new consumer demands and preferences.

This list features 24 prominent health and wellness products companies, varying in size from small teams to firms employing thousands. Many are headquartered in the USA, with some notable international players. Founded between 1947 and 2018, these companies specialize in areas ranging from dietary supplements to organic health products. They address individual wellness needs through curated selections designed to support a healthy lifestyle, establishing themselves in a rapidly evolving marketplace.

Continue reading to discover the top health and wellness products companies.

Top 24 Health And Wellness Products Companies

1. Shaklee Corporation

• Website: shaklee.com
• Ownership type: Private
• Headquarters: Miami, Florida, United States (USA)
• Employee distribution: United States (USA) 77%, Malaysia 13%, Canada 3%, Other 6%
• Founded year: 1956
• Headcount: 201-500
• LinkedIn: shaklee-corporation

Shaklee Corporation, based in Miami, Florida, is a private company that specializes in manufacturing and distributing health and wellness products. With a workforce of approximately 3212 employees, Shaklee has a significant presence in the market, particularly in the United States, Malaysia, and Canada. The company was founded in 1956 by Dr. Forrest C. Shaklee, who is credited with creating the first multivitamin in the U.S. Shaklee's product lineup includes a variety of natural nutrition supplements, weight-management solutions, beauty products, and eco-friendly household items. They prioritize the health of their consumers by ensuring their products undergo extensive testing for safety and efficacy. Shaklee also promotes a sustainable business model through membership and ambassador programs, encouraging community engagement and personal health initiatives. Their commitment to quality is reflected in their numerous clinical studies and patents, which bolster their reputation in the health and wellness industry.

2. Vitacost.com

• Website: vitacost.com
• Ownership type: Corporate
• Headquarters: Boca Raton, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $280.0M, July 2014
• Founded year: 1994
• Headcount: 501-1000
• LinkedIn: vitacost-com

Vitacost.com, Inc. is an e-commerce retailer based in Boca Raton, Florida, specializing in health and wellness products. Founded in 1994, the company has built a reputation for providing a comprehensive selection of vitamins, supplements, organic groceries, and personal care items. Vitacost serves health-conscious consumers by offering these products online, making it convenient for customers to find essential health solutions. The company has also received substantial funding, amounting to $280 million, which reflects its potential for growth and innovation in the health and wellness sector. With a focus on quality and customer satisfaction, Vitacost continues to be a relevant player in the industry.

3. iHerb, LLC

• Website: iherb.com
• Ownership type: Private
• Headquarters: Irvine, California, United States (USA)
• Employee distribution: United States (USA) 79%, China 14%, Other 7%
• Founded year: 1996
• Headcount: 1001-5000
• LinkedIn: iherb

iHerb, LLC, based in Irvine, California, is a private e-commerce retailer that specializes in health and wellness products. Founded in 1996, the company has grown to employ over 1,500 individuals, with a significant portion of its workforce located in the United States and China. iHerb offers a wide array of products, including vitamins, dietary supplements, and natural health items, catering to a health-conscious consumer base. The company operates primarily through its online platform, which allows for easy access to a vast selection of health products. iHerb is known for its competitive pricing and frequent promotions, such as discounts on popular brands and free shipping on orders over a certain amount. Their rewards program further incentivizes customer loyalty, making them a notable player in the health and wellness market.

4. The Vitamin Shoppe

• Website: vitaminshoppe.com
• Ownership type: Private Equity
• Headquarters: Secaucus, New Jersey, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Latest funding: April 2025
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: the-vitamin-shoppe

The Vitamin Shoppe, based in Secaucus, New Jersey, is a nutritional supplement retailer that has been serving health-conscious consumers since its inception in 1977. The company specializes in a wide range of products, including vitamins, protein powders, fitness supplements, and natural remedies. With a workforce of over 3,400 employees, The Vitamin Shoppe operates primarily through its retail stores and a robust online platform, ensuring that customers have convenient access to their health and wellness needs. The company also emphasizes customer engagement through initiatives like nutrition coaching and a rewards program, which further solidifies its commitment to promoting wellness. The Vitamin Shoppe's focus on quality and variety in health products positions it as a notable entity in the health and wellness industry.

5. Swanson Health

• Website: swansonvitamins.com
• Ownership type: Private Equity
• Headquarters: Fargo, North Dakota, United States (USA)
• Employee distribution: United States (USA) 92%, Iraq 2%, Other 6%
• Latest funding: January 2016
• Founded year: 1969
• Headcount: 501-1000
• LinkedIn: swanson-health

Swanson Health, based in Fargo, North Dakota, is a private equity-owned company that has been in operation since 1969. It specializes in health supplements, providing a broad selection of vitamins, minerals, herbs, and natural health products. The company caters to health-conscious consumers who seek quality products to enhance their wellness. Swanson operates mainly through its online store, making it convenient for customers to access their extensive product offerings. With a workforce of around 326 employees, the company has a significant presence in the health supplement industry, focusing on customer satisfaction and product quality. Swanson also emphasizes social responsibility and has a quality code that guides its operations, ensuring that customers receive reliable and effective health products.

6. Vitamin World

• Website: vitaminworld.com
• Ownership type: Corporate
• Headquarters: Melville, New York, United States (USA)
• Employee distribution: United States (USA) 86%, Puerto Rico 5%, United States Virgin Islands 5%, Other 5%
• Latest funding: December 2017
• Founded year: 1977
• Headcount: 201-500
• LinkedIn: vitamin-world

Vitamin World, based in Melville, New York, is a retail company that has been a player in the health and wellness sector since its inception in 1977. The company specializes in a wide array of health products, including vitamins, dietary supplements, and beauty care items. With a workforce of approximately 486 employees, Vitamin World serves health-conscious consumers by providing products that support various health objectives. Their online store enhances accessibility, allowing customers to conveniently shop for their nutritional needs. Vitamin World has built a reputation for quality and reliability in the health and wellness market, making it a notable entity in this industry.

7. Wellness Warehouse

• Website: wellnesswarehouse.com
• Ownership type: Private Equity
• Headquarters: Cape Town, Western Cape, South Africa
• Employee distribution: South Africa 96%, United States (USA) 2%, Other 2%
• Latest funding: March 2021
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: wellness-warehouse

Wellness Warehouse, founded in 2007 and based in Cape Town, South Africa, is a health and wellness retailer that specializes in providing a variety of products aimed at health-conscious consumers. The company offers clean supplements, natural foods, beauty products, and eco-friendly items, catering to individuals seeking natural solutions for their wellness needs. With a workforce of approximately 340 employees, Wellness Warehouse has established itself as a significant player in the health and wellness market. The company primarily operates through its online store, which enhances accessibility for customers looking for health-related products. Their commitment to promoting a healthy lifestyle is evident in their extensive product range and customer engagement initiatives, such as complimentary online consultations with wellness experts. This approach not only supports their customers' wellness journeys but also positions them as a relevant entity in the health and wellness industry.

8. AdvoCare

• Website: advocare.com
• Ownership type: Private
• Headquarters: Richardson, Texas, United States (USA)
• Employee distribution: United States (USA) 99%
• Founded year: 1993
• Headcount: 201-500
• LinkedIn: advocare

AdvoCare International, LLC, based in Richardson, Texas, is a private dietary supplement company founded in 1993. The company specializes in a variety of health and wellness products designed to enhance energy, support gut health, improve hydration, boost immunity, and promote overall wellness. AdvoCare's product line includes popular items such as Spark®, a vitamin and amino acid supplement, and various probiotics aimed at maintaining gut health. The company primarily operates through direct sales, allowing them to connect with health-conscious consumers directly. AdvoCare has built a loyal customer base over the years, emphasizing the science behind their products to improve lives through superior nutrition. They have not reported any recent funding, indicating a stable operational model without external financial backing.

9. Organic India

• Website: organicindia.com
• Ownership type: Corporate
• Headquarters: New Delhi, Delhi, India
• Employee distribution: India 98%, Other 2%
• Latest funding: January 2024
• Founded year: 1997
• Headcount: 501-1000
• LinkedIn: organicindia

Organic India, founded in 1997 and based in New Delhi, specializes in organic herbal and Ayurvedic health products. The company offers a wide array of items, including teas, herbal supplements, and personal care products, catering primarily to health-conscious consumers. With a workforce of approximately 467 employees, Organic India is committed to sustainable practices and organic farming, ensuring that their products are of high quality and promote wellness. They are also known for their focus on regenerative agriculture, which not only sustains but replenishes the earth. Their production facility is LEED Platinum certified, showcasing their dedication to sustainable design and operations. Organic India actively engages with its community through educational content and wellness programs, reinforcing its position in the health and wellness industry.

10. Garden of Life

• Website: gardenoflife.com
• Ownership type: Corporate
• Headquarters: Palm Beach Gardens, Florida, United States (USA)
• Employee distribution: United States (USA) 90%, Other 10%
• Latest funding: March 2024
• Founded year: 2000
• Headcount: 201-500
• LinkedIn: garden-of-life

Garden of Life, based in Palm Beach Gardens, Florida, is a health supplement retailer that specializes in vitamins and dietary supplements. Founded in 2000, the company has carved out a niche in the health and wellness market by offering a wide array of products, including probiotics, protein powders, vitamins, and herbal supplements. Their focus on clean, organic, and non-GMO ingredients appeals to a growing segment of health-conscious consumers. Garden of Life is committed to quality, as evidenced by their rigorous third-party certifications, including USDA Organic and Non-GMO Project Verified. The company operates with a workforce of approximately 505 employees, primarily based in the United States, and has maintained a strong presence in the industry without recent funding, indicating a self-sustaining business model.

11. Le-Vel

• Website: le-vel.com
• Ownership type: Private
• Headquarters: Frisco, Texas, United States (USA)
• Founded year: 2012
• Headcount: 10001+
• LinkedIn: le-vel-com

Le-Vel, founded in 2012 and based in Frisco, Texas, is a private health and wellness company specializing in nutritional supplements. The company offers a range of products designed to enhance energy levels, support weight management, and improve overall health. Their flagship product line, THRIVE, includes capsules, shakes, and wearable nutrition patches, which are marketed towards health-conscious individuals seeking effective wellness solutions. Le-Vel operates primarily through an online store, allowing customers to purchase products directly. The company has also fostered a community around its brand, hosting events and promoting customer engagement through social media platforms. Their commitment to health and wellness is further demonstrated through initiatives like 'Thrive Against Cancer' and 'Thrive Against Hunger', showcasing their involvement in social causes related to health and well-being.

12. Vital Proteins

• Website: vitalproteins.com
• Ownership type: Corporate
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 97%, Canada 3%
• Latest funding: June 2020
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: vital-proteins

Vital Proteins, founded in 2014 and based in Chicago, Illinois, is a health supplement company that specializes in collagen-based products. The brand aims to enhance wellness through its range of offerings, which include collagen peptides, powders, and gummies. Vital Proteins markets its products directly to consumers via its online store, targeting health-conscious individuals who seek to improve their overall well-being. The company emphasizes the importance of collagen for skin, hair, and joint health, and promotes its products as a daily supplement to support these areas. With a workforce of around 211 employees, Vital Proteins has carved out a niche in the health and wellness industry, focusing on high-quality, responsibly-sourced ingredients. Their commitment to social and environmental responsibility further enhances their appeal in the wellness market.

13. HealthPost Ltd.

• Website: healthpost.co.nz
• Ownership type: Corporate
• Headquarters: Collingwood, Tasman, New Zealand
• Employee distribution: New Zealand 92%, Rwanda 8%
• Latest funding: $25.0M, May 2014
• Founded year: 1988
• Headcount: 51-200
• LinkedIn: healthpost-ltd-

HealthPost Ltd., founded in 1988 and based in Collingwood, Tasman, New Zealand, operates as a natural health store. The company specializes in a broad range of health supplements, beauty products, and eco-friendly items, primarily targeting health-conscious consumers. HealthPost emphasizes quality and sustainability in its offerings, ensuring that products meet high standards for both health and environmental impact. The company has also made strides in ethical retailing, being recognized as the first B Corp retailer in New Zealand, which reflects its commitment to social and environmental responsibility. With a workforce of around 53 employees, HealthPost has maintained a strong online presence, allowing customers to conveniently shop for wellness products that support their health needs. The company has received significant funding, amounting to $25 million in 2014, which has likely contributed to its growth and operational capabilities.

14. Tianshi Health Products Inc

• Website: tiens.com.pk
• Ownership type: Private
• Headquarters: Islamabad, Islamabad, Pakistan
• Employee distribution: Pakistan 63%, Indonesia 11%, Bangladesh 5%, Other 21%
• Founded year: 1995
• Headcount: 10001+
• LinkedIn: tianshi-health-products-inc

Tianshi Health Products Inc, officially known as Tianshi International Pakistan Co. (Pvt) Ltd., is a health and wellness company based in Islamabad, Pakistan. Founded in 1995, the company specializes in a range of products designed to improve health and well-being. Their offerings include food supplements, health care devices, and personal care items, catering to consumers who seek to enhance their quality of life. Tianshi operates through a network of branches and authorized stores throughout Pakistan, ensuring accessibility to their products. The company is a subsidiary of the Tiens Group, a global conglomerate with a presence in over 110 countries, which adds to its credibility and market reach. Tianshi's mission is to empower individuals to lead healthier lives by providing innovative and effective health care solutions, combining scientific expertise with advanced technologies.

15. Solgar Vitamin & Herb

• Website: solgar.com
• Ownership type: Corporate
• Headquarters: Leonia, New Jersey, United States (USA)
• Employee distribution: United States (USA) 35%, Turkey 15%, Israel 12%, Other 38%
• Latest funding: April 2023
• Founded year: 1947
• Headcount: 201-500
• LinkedIn: solgarusa

Solgar Vitamin & Herb, based in Leonia, New Jersey, is a nutritional supplement company that has been operational since 1947. The firm specializes in producing high-quality vitamins, minerals, and herbal products aimed at health-conscious consumers. Solgar's mission revolves around creating effective nutritional supplements through meticulous research and the use of premium raw materials. Their product offerings are categorized by health interests, age, and gender, addressing a wide array of consumer needs, from general health to specific concerns like bone support and beauty. The company prides itself on its commitment to quality, often producing items in small batches to ensure freshness and efficacy. Solgar's products are available through various retail partners, both online and in physical stores, making them accessible to a broad audience.

16. GNC Canada

• Website: gnc.ca
• Ownership type: Private
• Headquarters: Mississauga, Ontario, Canada
• Founded year: 1996
• Headcount: 501-1000
• LinkedIn: gnc-canada

GNC Canada, based in Mississauga, Ontario, is a private health and wellness retailer that has been operational since 1996. The company specializes in a wide array of products, including vitamins, supplements, and fitness-related items, aimed at health-conscious individuals and athletes. GNC Canada operates both online and through physical stores, providing customers with convenient access to high-quality nutritional solutions tailored to their specific health needs. The company emphasizes innovation and personalization in its offerings, ensuring that customers can find products that align with their wellness goals. GNC Canada is committed to maintaining high standards of quality, safety, and efficacy in its products, which is crucial in the health and wellness industry. With a focus on customer satisfaction, GNC Canada also offers services such as a satisfaction guarantee and price match policy, further solidifying its position in the market.

17. Alani Nutrition

• Website: alaninu.com
• Ownership type: Corporate
• Headquarters: Louisville, Kentucky, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Latest funding: $1.8B, February 2025
• Founded year: 2018
• Headcount: 1001-5000
• LinkedIn: alani-nutrition

Alani Nutrition, founded in 2018 and based in Louisville, Kentucky, is a nutritional supplement company dedicated to health and wellness. The company specializes in a variety of products designed to support fitness and overall well-being, including pre-workout supplements, protein bars, and vitamins. Alani Nutrition emphasizes the importance of taste and effectiveness, ensuring that their products not only meet health goals but also provide enjoyable experiences for consumers. With a workforce of approximately 570 employees, the company has shown significant growth and has attracted substantial funding, amounting to $180 million. This financial backing indicates strong investor confidence and positions Alani Nutrition for continued expansion in the health and wellness market.

18. Onnit

• Website: onnit.com
• Ownership type: Corporate
• Headquarters: Austin, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: April 2021
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: onnit-labs

Onnit, founded in 2010 and based in Austin, Texas, is a health supplement company dedicated to optimizing human performance. The company offers a wide array of products, including brain and workout supplements, nutrition items, and fitness equipment. Onnit's flagship products, such as Alpha BRAIN®, are designed to support cognitive function and mental clarity, while their performance supplements aim to enhance physical capabilities. The company operates an online store, allowing direct access to its products for health-conscious consumers and fitness enthusiasts. Onnit also engages its audience through educational content, podcasts, and fitness challenges, fostering a community around health and wellness. With a workforce of around 142 employees, Onnit has built a reputation for quality and innovation in the health supplement industry.

19. Ancient Nutrition

• Website: ancientnutrition.com
• Ownership type: Corporate
• Headquarters: Franklin, Tennessee, United States (USA)
• Employee distribution: United States (USA) 97%, Canada 3%
• Latest funding: January 2025
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: ancient-nutrition

Ancient Nutrition, based in Franklin, Tennessee, is a dietary supplement company founded in 2016. The company specializes in health products that include collagen, protein powders, probiotics, and vitamins, catering to health-conscious consumers looking to enhance their wellness through nutritional supplements. Ancient Nutrition operates an online store, allowing customers to purchase products directly and subscribe for regular deliveries. The company emphasizes the use of ancient techniques and clinically proven ingredients in their formulations, aiming to provide effective health solutions. They are also committed to regenerative farming practices, which not only support their product quality but also contribute to environmental sustainability. This focus on both health and ecological responsibility positions Ancient Nutrition as a relevant player in the health and wellness industry.

20. MaryRuth's

• Website: maryruthorganics.com
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 93%, Mexico 2%, Pakistan 2%, Other 2%
• Latest funding: August 2024
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: maryruth-organics

MaryRuth's, based in Los Angeles, California, is a health supplement brand that specializes in a wide array of vitamins and dietary supplements tailored for different life stages. Founded in 2014 by MaryRuth Ghiyam, a certified health educator and culinary chef, the company is dedicated to providing high-quality, vegan, and non-GMO products. Their product line includes liquid vitamins, probiotics, and gummies, all designed to support overall wellness and address specific health needs. MaryRuth's has gained recognition for its commitment to quality, as evidenced by their Clean Label Project certification, which ensures rigorous testing for contaminants. The company actively engages with its customer base through wellness rewards programs and informative content, reinforcing its position in the health and wellness sector.

21. Kapiva

• Website: kapiva.in
• Ownership type: Venture Capital
• Headquarters: Bengaluru, Karnataka, India
• Employee distribution: India 100%
• Latest funding: Series C, $10.0M, September 2024
• Founded year: 2016
• Headcount: 201-500
• LinkedIn: kapivaayurveda

Kapiva, based in Bengaluru, Karnataka, India, is a health and wellness company that specializes in Ayurvedic products. Founded in 2016, the company has developed a strong online presence, primarily selling its products through its e-commerce platform. Kapiva offers a wide range of items, including dietary supplements, health juices, and skincare solutions, all aimed at addressing various health concerns. The company targets health-conscious consumers who are increasingly seeking natural and holistic remedies. Kapiva has received significant venture capital funding, with its latest Series C round completed in September 2024, amounting to approximately ₹99.94 million. This funding reflects the growing interest in Ayurvedic solutions and the company's potential for expansion in the health and wellness market.

22. NatureWise

• Website: naturewise.com
• Ownership type: Private
• Headquarters: Costa Mesa, California, United States (USA)
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: naturewise

NatureWise, based in Costa Mesa, California, is a private health supplement retailer that has been operational since 2012. The company specializes in a wide array of dietary supplements, vitamins, and herbal products aimed at supporting various health needs. Their offerings include multivitamins, immune support supplements, and stress management products, appealing to health-conscious individuals seeking effective wellness solutions. NatureWise emphasizes clean ingredients, ensuring their products are non-GMO, gluten-free, and manufactured in the USA. They have built a strong online presence, allowing direct access to their products for consumers. The company has garnered positive customer feedback, with thousands of reviews highlighting the effectiveness of their supplements. NatureWise's commitment to quality and customer satisfaction positions it well within the health and wellness industry.

23. Natures Bounty

• Website: naturesbounty.com
• Ownership type: Corporate
• Headquarters: Bohemia, New York, United States (USA)
• Employee distribution: United States (USA) 72%, New Zealand 7%, Nigeria 7%, Other 14%
• Latest funding: August 2021
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: natures-bounty

Nature's Bounty, founded in 1995 and based in Bohemia, New York, is a health supplement company that focuses on vitamins, minerals, and dietary supplements. The company offers a wide array of products designed to support various health needs, including brain health, digestive health, and women's wellness. Nature's Bounty caters primarily to health-conscious consumers who seek to enhance their well-being through nutritional supplements. With a workforce of around 98 employees, the company operates primarily in the United States, with a small presence in countries like New Zealand, Nigeria, Brazil, and the United Kingdom. Nature's Bounty is part of Nestlé Health Science, which underscores its commitment to quality and scientific backing in its product offerings. The company actively engages in community health initiatives, such as its partnership with Susan G. Komen, which aims to support breast cancer research and care services. This involvement reflects their broader commitment to health and wellness beyond just product sales.

24. Tiens

• Website: tiens.com
• Ownership type: Private
• Headquarters: Wuqing, Tianjin, China
• Employee distribution: China 19%, Indonesia 19%, Pakistan 12%, Other 50%
• Founded year: 1992
• Headcount: 10001+
• LinkedIn: tiens

Tiens Group, founded in 1992 and based in Wuqing, Tianjin, China, is a private health and wellness company that specializes in dietary supplements, beauty products, and personal care items. With over 10,000 employees, Tiens operates through a multi-level marketing model, allowing individuals to become ambassadors for their products. The company has expanded its reach to 224 countries and regions, serving over 50 million families globally. Tiens emphasizes the integration of natural ingredients with modern science to create effective health solutions. Their flagship product, Tiens Calcium, has achieved significant sales milestones and received international recognition. The company also invests in research and development, maintaining multiple production bases and technology research institutes to support its product innovation. Tiens is committed to improving health and well-being, making it a notable player in the health and wellness industry.

Health And Wellness Products Insights: Key Companies

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