In the rapidly evolving fitness industry, companies across the U.S. produce a variety of equipment designed to improve physical health and wellness. These businesses range from manufacturers of advanced machines to innovative technology firms specializing in smart fitness products. As consumers increasingly value personal fitness and wellness, the industry is adapting, offering connected devices and customizable equipment options. Companies are leveraging technology and digital platforms to create engaging user experiences, and as home fitness gains traction, there is a notable shift towards products that offer convenience, quality, and versatility.

This list features 24 notable fitness equipment companies operating in the U.S., spanning from well-established brands like Life Fitness to newer entrants like Tonal. Ranging in size from small startups to larger operations with thousands of employees, these firms are headquartered in key locations across the country. Founded from 1947 to 2017, each company specializes in its unique segment of the market, with offerings including strength training machines, smart home gyms, and cardio equipment.

Read on to explore the top fitness equipment companies in the US.

Top 24 Fitness Equipment Companies in the US

1. Life Fitness / Hammer Strength

• Website: lifefitness.com
• Ownership type: Private Equity
• Headquarters: Rosemont, Illinois, United States (USA)
• Employee distribution: United States (USA) 56%, United Kingdom (UK) 8%, Brazil 6%, Other 30%
• Latest funding: $490.0M, May 2019
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: life-fitness

Life Fitness / Hammer Strength, founded in 1977 and based in Rosemont, Illinois, is a prominent manufacturer of fitness equipment. The company specializes in a wide array of cardiovascular and strength training machines, catering to various markets such as health clubs, hospitality, and home gyms. Life Fitness is committed to enhancing physical wellness through high-quality products and innovative solutions. Their offerings include not only traditional gym equipment but also advanced digital solutions designed to optimize user engagement and facility management. The company has a significant global presence, with a workforce of over 2,100 employees and operations extending to multiple countries. In 2019, Life Fitness secured $490 million in funding, reflecting strong investor interest and confidence in their growth trajectory. This financial backing supports their ongoing development of cutting-edge fitness technologies and services, ensuring they remain relevant in a competitive industry.

2. Precor

• Website: precor.com
• Ownership type: Corporate
• Headquarters: Woodinville, Washington, United States (USA)
• Employee distribution: United States (USA) 78%, United Kingdom (UK) 5%, Germany 5%, Other 12%
• Latest funding: $420.0M, December 2020
• Founded year: 1980
• Headcount: 501-1000
• LinkedIn: precor

Precor, based in Woodinville, Washington, is a prominent manufacturer of fitness equipment, specializing in high-quality gym solutions. Founded in 1980, the company has built a reputation for providing reliable and innovative products tailored for commercial gyms, corporate fitness centers, and educational institutions. Precor's offerings include a wide range of cardio and strength training equipment, designed to enhance physical fitness and wellness. The company operates on a global scale, ensuring that customers receive consistent service and support. With a workforce of approximately 728 employees, Precor has established a strong presence in the fitness industry, supported by a significant funding amount of $420 million received in December 2020. This financial backing underscores the company's stability and growth potential in a competitive market.

3. Cybex International, Inc.

• Website: cybexintl.com
• Ownership type: Corporate
• Headquarters: Medway, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 69%, India 10%, Italy 5%, Other 16%
• Latest funding: $195.0M, January 2016
• Founded year: 1947
• Headcount: 501-1000
• LinkedIn: cybex-international

Cybex International, Inc. is a fitness equipment manufacturer based in Medway, Massachusetts, established in 1947. The company specializes in producing a wide range of cardio and strength training equipment, catering to various sectors such as health clubs, educational institutions, and corporate wellness programs. Cybex is known for its focus on durability and performance, ensuring that their products meet the rigorous demands of fitness enthusiasts and professionals alike. Their offerings include selectorized and plate-loaded strength machines, as well as advanced cardio equipment. Cybex also emphasizes the importance of digital solutions for facility management, enhancing the user experience and operational efficiency for their clients. With a workforce of around 500 to 1000 employees, Cybex continues to be a significant contributor to the fitness equipment industry.

4. Rogue Fitness

• Website: roguefitness.com
• Ownership type: Private
• Headquarters: Columbus, Ohio, United States (USA)
• Employee distribution: United States (USA) 96%, Finland 2%, Other 2%
• Founded year: 2006
• Headcount: 1001-5000
• LinkedIn: rogue-fitness

Rogue Fitness, based in Columbus, Ohio, is a prominent manufacturer and retailer of fitness equipment. Established in 2006, the company specializes in a wide array of gym products, including barbells, plates, and conditioning tools. Rogue Fitness serves a broad clientele, ranging from individual fitness enthusiasts to commercial gyms and organizations. The company operates a robust online store, allowing customers to purchase equipment directly. Rogue Fitness is also known for its active participation in the fitness community, sponsoring events such as the Rogue Invitational, which highlights their engagement with athletes and fitness professionals. With a workforce of nearly 500 employees, Rogue Fitness has made a significant mark in the fitness equipment industry, demonstrating both growth and relevance.

5. Tonal

• Website: tonal.com
• Ownership type: Private Equity
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 74%, Canada 20%, Taiwan 3%, Other 3%
• Latest funding: $130.0M, April 2023
• Founded year: 2015
• Headcount: 501-1000
• LinkedIn: tonal-strong

Tonal, founded in 2015 and based in San Francisco, California, is a private equity-backed company that specializes in home gym equipment. The company has developed a smart home gym machine that offers personalized training programs tailored to individual fitness goals. Tonal's innovative equipment features adaptive weight technology, allowing users to adjust resistance in real-time, which enhances the effectiveness of strength training. The company also provides professional installation and customer support services, ensuring a seamless experience for users. With a workforce of approximately 373 employees and a significant presence in the U.S. and Canada, Tonal has established itself as a relevant player in the fitness equipment market. The company recently secured $130 million in funding in April 2023, reflecting strong investor interest and confidence in its growth potential.

6. Matrix Fitness USA

• Website: matrixfitness.com
• Ownership type: Private
• Headquarters: Cottage Grove, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 92%, Brazil 4%, Other 4%
• Founded year: 2001
• Headcount: 201-500
• LinkedIn: matrixfitnessusa

Matrix Fitness USA, based in Cottage Grove, Wisconsin, is a private fitness equipment manufacturer that has been operational since 2001. The company designs and produces a variety of exercise machines, including treadmills, ellipticals, and bikes, catering to both commercial clients like gyms and fitness centers, as well as individual consumers. Matrix Fitness is committed to enhancing workout experiences and helping users achieve their fitness goals. With a workforce of approximately 160 employees, the company has a strong presence in the United States, with a small percentage of its operations in Brazil and other regions. Their focus on innovation and quality positions them as a significant entity in the fitness equipment market.

7. Keiser Corporation

• Website: keiser.com
• Ownership type: Private
• Headquarters: Fresno, California, United States (USA)
• Employee distribution: United States (USA) 82%, Saudi Arabia 5%, Spain 5%, Other 9%
• Founded year: 1976
• Headcount: 201-500
• LinkedIn: keiser-international

Keiser Corporation, based in Fresno, California, has been a prominent player in the fitness equipment industry since its inception in 1976. The company specializes in manufacturing and retailing high-quality strength and cardio equipment, serving a wide range of customers including health clubs, medical facilities, and sports organizations. Keiser is known for its innovative solutions that enhance physical training and rehabilitation. The company prides itself on its commitment to American manufacturing, ensuring that its products are designed and built in the USA. This focus on quality is complemented by their advanced technology, such as the A400 series machines, which are engineered to improve performance. Keiser also offers unique services like mobile showrooms, allowing potential customers to try equipment before purchasing. Their dedication to education and training further supports their mission to provide effective fitness solutions.

8. Sunny Health and Fitness

• Website: sunnyhealthfitness.com
• Ownership type: Private
• Headquarters: Industry, California, United States (USA)
• Employee distribution: United States (USA) 91%, China 9%
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: sunnyhealthandfitness

Sunny Health and Fitness, based in Industry, California, is a private company that specializes in fitness equipment retail. Established in 2002, the company offers an extensive range of products, including cardio machines, strength training equipment, and various fitness accessories. They cater to fitness enthusiasts and individuals looking to improve their health. Notably, Sunny Health and Fitness has developed the SunnyFit® app, which provides users with access to over 1,000 workouts, enhancing their fitness journey. The company employs around 69 people, primarily in the United States, and has a small presence in China. Their focus on affordability and accessibility in fitness equipment makes them a relevant player in the industry.

9. TRUE Fitness

• Website: truefitness.com
• Ownership type: Family Owned
• Headquarters: St. Louis, Missouri, United States (USA)
• Employee distribution: United States (USA) 68%, Singapore 14%, India 8%, Other 9%
• Founded year: 1981
• Headcount: 51-200
• LinkedIn: true-fitness

TRUE Fitness, based in St. Louis, Missouri, is a family-owned fitness equipment manufacturer and retailer that has been operational since 1981. The company specializes in producing high-quality commercial and home fitness equipment, including treadmills, ellipticals, and strength training machines. TRUE Fitness caters to a wide range of clients, from health clubs and educational institutions to individual consumers. They are recognized for their commitment to durability and performance, ensuring that their products meet the rigorous demands of both commercial and home environments. As the oldest family-owned company in the fitness equipment industry, TRUE Fitness has built a reputation for integrity and quality. Their services extend beyond equipment sales, offering facility planning and customer support to enhance user experience. With a focus on innovation, TRUE Fitness continues to adapt to the evolving needs of fitness enthusiasts and facilities alike.

10. Concept2, Inc.

• Website: concept2.com
• Ownership type: Private
• Headquarters: Morristown, Vermont, United States (USA)
• Employee distribution: United States (USA) 76%, Italy 8%, Brazil 2%, Other 14%
• Founded year: 1976
• Headcount: 51-200
• LinkedIn: concept2-inc-

Concept2, Inc. is a private company based in Morristown, Vermont, specializing in the manufacturing and retail of fitness equipment. Established in 1976, Concept2 has built a reputation for producing high-quality rowing machines, ski machines, and exercise bikes. Their flagship product, the RowErg, is recognized for its effectiveness in providing a full-body workout and is widely used in training, testing, and competitive racing. The company also offers the SkiErg and BikeErg, which cater to different fitness needs while maintaining the same standards of quality and performance. Concept2 is not only focused on product innovation but also actively engages with the fitness community through events like the Fall Team Challenge and partnerships with organizations that promote fitness accessibility. Their equipment is utilized by a range of users, from casual fitness enthusiasts to elite athletes, highlighting their significant role in the fitness equipment industry.

11. ICON Health and Fitness

• Website: iconfitness.com
• Ownership type: Private
• Headquarters: Logan, Utah, United States (USA)
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: icon-health-and-fitness

ICON Health and Fitness, based in Logan, Utah, is a prominent player in the fitness equipment industry. Founded in 1977, the company has evolved into a technology-driven fitness platform, offering a wide array of connected fitness equipment and interactive training services. Operating under well-known brands such as NordicTrack, ProForm, and Freemotion, ICON Health and Fitness caters to a global audience with over 6.4 million members. Their proprietary iFIT platform provides personalized workout experiences, integrating advanced technology with engaging content. The company has made significant strides in the fitness sector, focusing on creating immersive and adaptive workout solutions that appeal to a broad range of consumers. With a commitment to innovation, ICON Health and Fitness continues to shape the future of fitness through its interactive hardware and software solutions.

12. TRX Training

• Website: trxtraining.com
• Ownership type: Private Equity
• Headquarters: Delray Beach, Florida, United States (USA)
• Employee distribution: United States (USA) 51%, Canada 4%, United Kingdom (UK) 4%, Other 41%
• Latest funding: January 2019
• Founded year: 2005
• Headcount: 51-200
• LinkedIn: trx-training

TRX Training, based in Delray Beach, Florida, is a private equity-owned fitness equipment manufacturer and training service provider. Established in 2005, the company has carved out a niche in the fitness industry with its signature suspension training systems, which utilize bodyweight exercises to improve strength and flexibility. TRX offers a variety of products, including suspension trainers, resistance bands, and weights, designed for both home and professional use. In addition to its equipment, TRX provides a comprehensive training platform through the TRX App, featuring thousands of workouts and expert-led courses. This dual focus on equipment and education allows TRX to cater to a broad spectrum of fitness enthusiasts, from beginners to seasoned athletes. The company has a significant presence in the fitness community, with a strong emphasis on functional training and rehabilitation, making it a recognized name among fitness professionals and consumers alike.

13. Wahoo Fitness

• Website: wahoofitness.com
• Ownership type: Private Equity
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 73%, United Kingdom (UK) 13%, Australia 4%, Other 10%
• Latest funding: July 2021
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: wahoo-fitness

Wahoo Fitness, based in Atlanta, Georgia, is a fitness technology company that specializes in creating innovative training equipment tailored for cyclists and runners. Established in 2010, Wahoo has developed a reputation for producing high-quality products such as indoor cycling trainers, GPS cycling computers, heart rate monitors, and smart treadmills. Their offerings are designed to enhance the training experience for fitness enthusiasts, providing them with the tools needed to achieve their goals. Wahoo operates primarily through e-commerce, allowing for direct access to their products across various markets, including the United States, the United Kingdom, Australia, Germany, and Japan. The company has built a loyal customer base by focusing on performance and connectivity, making their products compatible with popular training apps and platforms. Wahoo's commitment to innovation and customer satisfaction has positioned them as a notable player in the fitness equipment industry.

14. Body-Solid, Inc.

• Website: bodysolid.com
• Ownership type: Private
• Headquarters: Forest Park, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1988
• Headcount: 51-200
• LinkedIn: body-solid-inc-

Body-Solid, Inc., based in Forest Park, Illinois, is a private fitness equipment manufacturer that has been operational since 1988. The company specializes in a broad range of fitness products, including gym systems, free weights, and cardio equipment. Body-Solid serves a variety of customers, from fitness enthusiasts to commercial clients such as gyms and personal trainers. Their commitment to producing durable and effective fitness solutions has earned them a solid reputation in the industry. The company actively engages in product innovation, as evidenced by their recent introductions of new equipment, which reflects their adaptability to changing consumer needs and market demands. Body-Solid's focus on quality and performance positions them as a significant player in the fitness equipment sector.

15. Power Systems

• Website: power-systems.com
• Ownership type: Corporate
• Headquarters: Knoxville, Tennessee, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: January 2025
• Founded year: 1986
• Headcount: 51-200
• LinkedIn: power-systems-inc.

Power Systems, based in Knoxville, Tennessee, is a fitness equipment supplier that has been operational since 1986. The company specializes in providing a wide array of high-quality fitness products designed for health clubs, schools, communities, and home gym environments. Their product catalog includes items for strength training, functional training, recovery, and mobility, catering to the needs of fitness enthusiasts at all levels. Power Systems also emphasizes customer service and education, offering resources such as facility design assistance and professional pricing options. Their commitment to quality and support has helped them maintain a relevant presence in the fitness equipment market.

16. PowerBlock Inc.

• Website: powerblock.com
• Ownership type: Private
• Headquarters: Burnsville, Minnesota, United States (USA)
• Employee distribution: United States (USA) 80%, Indonesia 20%
• Founded year: 1993
• Headcount: 11-50
• LinkedIn: powerblock-inc-

PowerBlock Inc. is a private fitness equipment manufacturer based in Burnsville, Minnesota, established in 1993. The company specializes in adjustable dumbbells and home gym workout equipment, catering to fitness enthusiasts who seek effective and space-efficient solutions for their workout routines. PowerBlock's product line includes a variety of adjustable dumbbells, kettlebells, and gym accessories, all designed to enhance the home fitness experience. Notably, their adjustable dumbbells are recognized for their stability and durability, making them a preferred choice in both home gyms and professional training facilities across various sports leagues. With a workforce of around 25 employees, PowerBlock continues to innovate in the fitness space, providing customizable workout options that appeal to a broad audience. Their commitment to quality and customer satisfaction is reflected in positive user reviews and a loyal customer base.

17. Hydrow, Inc.

• Website: hydrow.com
• Ownership type: Private Equity
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 95%, United Kingdom (UK) 2%, Taiwan 2%
• Latest funding: $32.4M, August 2022
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: hydrow

Hydrow, Inc., based in Boston, Massachusetts, is a private equity-backed company that specializes in the manufacture and sale of indoor rowing machines. Founded in 2017, Hydrow has quickly established itself as a notable player in the fitness equipment industry. The company offers a range of rowing machines, including the Hydrow Wave, Hydrow Pro, and Hydrow Vista, each designed to cater to different user needs and preferences. Hydrow's products are complemented by a subscription-based membership service that provides access to over 5,000 workouts led by elite athletes in scenic locations around the world. This combination of high-quality equipment and engaging content has attracted a community of over 450,000 members. Hydrow has also received substantial funding, with its last round totaling over $32 million in August 2022, reflecting strong investor interest in its innovative approach to home fitness.

18. REP Fitness

• Website: repfitness.com
• Ownership type: Private
• Headquarters: Westminster, Colorado, United States (USA)
• Employee distribution: United States (USA) 90%, China 6%, Other 4%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: rep-fitness

REP Fitness, based in Westminster, Colorado, is a private company that specializes in the manufacturing and retail of fitness equipment. Established in 2012, the company has grown to employ between 51 and 200 individuals, primarily in the United States. REP Fitness offers a wide array of gym equipment, including power racks, benches, and strength training accessories, designed for both home and commercial gym setups. Their focus on high-quality products is complemented by a commitment to customer service, making it easier for clients to build their ideal workout spaces. The company also engages with its community through initiatives like REP Gives Back and has a presence in various international markets, showcasing its ambition to expand its reach. With no reported funding, REP Fitness appears to be self-sustaining, relying on its operational success and customer loyalty to drive growth.

19. Total Gym

• Website: totalgym.com
• Ownership type: Venture Capital
• Headquarters: Carlsbad, California, United States (USA)
• Employee distribution: United States (USA) 67%, Australia 7%, Canada 7%, Other 20%
• Latest funding: Seed, $925,000, April 2013
• Founded year: 1974
• Headcount: 11-50
• LinkedIn: totalgym

Total Gym, based in Carlsbad, California, has been a significant player in the fitness equipment industry since its inception in 1974. The company specializes in manufacturing fitness equipment that caters to various needs, including commercial fitness, physical therapy, and home use. Their product lineup features machines that utilize bodyweight training, which has gained popularity for its effectiveness and versatility. Total Gym serves a broad clientele, including health clubs, rehabilitation clinics, and individual consumers, providing solutions that enhance physical fitness and recovery. With a workforce of around 121 employees, the company has also attracted venture capital funding, with a notable seed round in 2013. This funding has likely supported their ongoing innovation and expansion efforts in the fitness market.

20. Woodway USA

• Website: woodway.com
• Ownership type: Private
• Headquarters: Waukesha, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 96%, Mexico 4%
• Founded year: 1988
• Headcount: 51-200
• LinkedIn: woodway-usa

Woodway USA, founded in 1988 and based in Waukesha, Wisconsin, is a private fitness equipment manufacturer known for its high-quality treadmills and fitness solutions. The company serves both commercial fitness facilities and individual consumers, providing a range of products designed to enhance workout experiences. Woodway's offerings include motorized treadmills, manual treadmills, and innovative fitness solutions such as the CLMBR and Wattbike, which cater to various fitness needs. Their commitment to durability and performance is evident in their product design, which aims to exceed customer expectations. With a workforce of approximately 78 employees, Woodway maintains a strong presence in the fitness equipment industry, focusing on building lasting customer relationships and continuously improving their product quality and design.

21. Factory Fitness

• Website: fitnessfactory.com
• Ownership type: Private
• Headquarters: South Lyon, Michigan, United States (USA)
• Employee distribution: Sweden 80%, Spain 20%
• Founded year: 1988
• Headcount: 11-50
• LinkedIn: factory-fitness

Factory Fitness, based in South Lyon, Michigan, has been a player in the fitness equipment market since its founding in 1988. The company operates primarily through its online store, making it easy for customers to purchase a wide array of fitness products, including home gyms, free weights, and cardio machines. Factory Fitness caters to both individual consumers and businesses, showcasing their commitment to serving various segments of the fitness industry. Their product offerings include commercial gym equipment, which further highlights their involvement in the fitness sector. With a dedicated team and a focus on customer service, Factory Fitness continues to be a relevant entity in the fitness equipment market.

22. Stamina Products Inc.

• Website: staminaproducts.com
• Ownership type: Private
• Headquarters: Springfield, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1987
• Headcount: 11-50
• LinkedIn: stamina-products

Stamina Products Inc., based in Springfield, Illinois, has been a significant player in the fitness equipment industry since its inception in 1987. The company specializes in manufacturing and selling a wide array of fitness equipment and exercise accessories, including exercise bikes, rowing machines, and Pilates reformers. Stamina Products aims to enhance the home fitness experience for individuals at all fitness levels, emphasizing affordability and quality. Their product lines include well-known brands such as Aeropilates and Stamina X, which reflect their focus on providing effective workout solutions. The company also engages customers through educational content and fitness resources, further solidifying its role in the fitness community.

23. Waterrower

• Website: waterrower.com
• Ownership type: Private
• Headquarters: United States (USA)
• Employee distribution: United States (USA) 83%, Australia 6%, United Kingdom (UK) 6%, Other 6%
• Founded year: 1988
• Headcount: 201-500
• LinkedIn: waterrower-inc.

Waterrower, Inc. is a private fitness equipment manufacturer based in the United States, founded in 1988. The company specializes in high-quality rowing machines, utilizing a patented water flywheel technology that simulates a natural rowing experience. Waterrower serves a wide range of customers, from individual fitness enthusiasts to commercial clients such as gyms and wellness centers. Their product line includes various models of rowing machines, as well as a selection of fitness accessories and equipment under the NOHRD brand. Waterrower emphasizes sustainability by using verified hardwoods in its manufacturing process, showcasing a commitment to both quality and environmental responsibility. With a workforce of around 54 employees, the company has a significant presence in the fitness equipment market, particularly in the United States, Australia, and the United Kingdom.

24. Sorinex

• Website: sorinex.com
• Ownership type: Family Owned
• Headquarters: Lexington, South Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1980
• Headcount: 51-200
• LinkedIn: sorinex-exercise-equipment

Sorinex Exercise Equipment, based in Lexington, South Carolina, is a family-owned manufacturer and retailer specializing in high-quality exercise equipment and training solutions. Established in 1980, Sorinex has built a reputation for crafting durable and functional equipment tailored to meet the needs of various clients, including military organizations, educational institutions, and home gym enthusiasts. The company offers a wide range of products, from racks and benches to flooring and accessories, emphasizing custom solutions that cater to specific training requirements. Sorinex is particularly recognized for its collaboration with the U.S. military, providing equipment that supports tactical athlete training programs. Their commitment to using American-made materials and components further enhances their standing in the fitness equipment industry.

Fitness Equipment Insights: Key Companies in the US

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