The dietary supplement industry caters to a growing demand for products aimed at enhancing health and wellness. It features a multitude of players, from established corporations to burgeoning brands, offering everything from vitamins and minerals to herbs and performance enhancers. As consumer interest shifts toward clean and transparent sourcing, companies are increasingly prioritizing quality and innovation in their offerings. With advancements in technology and a focus on personalized nutrition, industry growth is set to accelerate, particularly as health awareness continues to expand across demographics.

This selection of companies reflects various sizes and expertise within the dietary supplement sector. Spanning from small family-run businesses to corporate giants, they operate from locations across the United States and Canada. Founded between 1947 and 2016, these companies offer products ranging from vitamin supplements and protein powders to herbal remedies. Their focus on quality and customer education indicates a trend towards more informed consumer engagement in this competitive market.

Continue reading to discover the top dietary supplement companies.

Top 24 Dietary Supplements Companies

1. Garden of Life

• Website: gardenoflife.com
• Ownership type: Corporate
• Headquarters: Palm Beach Gardens, Florida, United States (USA)
• Employee distribution: United States (USA) 90%, Other 10%
• Latest funding: March 2024
• Founded year: 2000
• Headcount: 201-500
• LinkedIn: garden-of-life

Garden of Life, based in Palm Beach Gardens, Florida, is a health supplement retailer that specializes in vitamins and dietary supplements. Founded in 2000, the company has carved out a niche in the market by offering a wide array of products, including probiotics, protein powders, vitamins, and herbal supplements. Their mission centers on providing clean, organic, and non-GMO products aimed at health-conscious consumers. Garden of Life is notable for its rigorous quality standards, as evidenced by its third-party certifications, including USDA Organic and Non-GMO Project Verified. The company also emphasizes traceability in its supply chain, ensuring that ingredients are sourced responsibly. With a workforce of over 500 employees, Garden of Life demonstrates a solid operational foundation and continues to be an active participant in the dietary supplement industry.

2. The Vitamin Shoppe

• Website: vitaminshoppe.com
• Ownership type: Private Equity
• Headquarters: Secaucus, New Jersey, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Latest funding: April 2025
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: the-vitamin-shoppe

The Vitamin Shoppe, founded in 1977 and based in Secaucus, New Jersey, is a prominent nutritional supplement retailer. The company offers a wide array of products, including vitamins, protein supplements, fitness products, and natural remedies. It serves health-conscious consumers who are looking to improve their wellness through proper nutrition. The Vitamin Shoppe operates primarily through a network of retail stores across the United States, complemented by a robust online shopping platform. This dual approach allows the company to reach a broad audience, providing convenience and accessibility. The Vitamin Shoppe also engages customers through initiatives like nutrition coaching and a rewards program, further solidifying its role in the dietary supplement industry.

3. Natures Bounty

• Website: naturesbounty.com
• Ownership type: Corporate
• Headquarters: Bohemia, New York, United States (USA)
• Employee distribution: United States (USA) 72%, New Zealand 7%, Nigeria 7%, Other 14%
• Latest funding: August 2021
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: natures-bounty

Nature's Bounty, based in Bohemia, New York, is a health supplement company that has been operational since 1995. The firm focuses on vitamins, minerals, and dietary supplements, offering a wide array of products designed to support various health needs. Their offerings include solutions for brain health, digestive health, and women's wellness, catering primarily to health-conscious consumers. Nature's Bounty is part of Nestlé Health Science, which provides a robust foundation for their operations and enhances their credibility in the market. The company emphasizes quality and innovation, with a commitment to testing and retesting their products to ensure efficacy. They also engage in community initiatives, such as partnerships with organizations like Susan G. Komen, which reflects their dedication to social responsibility in addition to their business objectives.

4. Shaklee Corporation

• Website: shaklee.com
• Ownership type: Private
• Headquarters: Miami, Florida, United States (USA)
• Employee distribution: United States (USA) 77%, Malaysia 13%, Canada 3%, Other 6%
• Founded year: 1956
• Headcount: 201-500
• LinkedIn: shaklee-corporation

Shaklee Corporation, based in Miami, Florida, is a manufacturer and multi-level marketing distributor that specializes in natural nutrition supplements, weight-management products, beauty items, and household goods. Established in 1956, Shaklee has built a reputation for providing health-conscious consumers with safe and effective products. The company emphasizes a sustainable business model, promoting membership and ambassador programs that foster community engagement. Shaklee's product offerings include personalized vitamins, protein shakes, and targeted health solutions, all backed by extensive clinical research and quality testing. With a workforce of approximately 3212 employees, Shaklee operates primarily in the United States, with a notable presence in Malaysia and Canada. Their commitment to quality and sustainability is reflected in their rigorous testing processes and their pledge to avoid animal testing, appealing to a growing demographic of environmentally and health-conscious consumers.

5. Piping Rock Health Products

• Website: pipingrock.com
• Ownership type: Private
• Headquarters: Bohemia, New York, United States (USA)
• Employee distribution: United States (USA) 87%, India 8%, Mexico 4%, Other 1%
• Founded year: 2011
• Headcount: 501-1000
• LinkedIn: piping-rock-health-products

Piping Rock Health Products, LLC, based in Bohemia, New York, is a health supplement retailer that specializes in a wide range of vitamins, dietary supplements, and health products. Founded in 2011, the company has quickly gained traction among health-conscious consumers seeking quality products to support their wellness goals. Piping Rock operates primarily through its online store, which features an extensive catalog that includes vitamins, supplements, herbs, essential oils, and beauty products. The company emphasizes customer satisfaction, offering a 100% satisfaction guarantee and free domestic shipping on orders over $75. With a workforce of approximately 510 employees, Piping Rock is well-positioned in the industry, catering to a growing demand for health supplements. Their commitment to using non-GMO ingredients further enhances their appeal to consumers who prioritize natural products. Piping Rock's operational model and product offerings reflect a strong alignment with current trends in the dietary supplement market.

6. Metagenics

• Website: metagenics.com
• Ownership type: Private Equity
• Headquarters: Aliso Viejo, California, United States (USA)
• Employee distribution: United States (USA) 53%, Australia 20%, Belgium 14%, Other 14%
• Latest funding: October 2021
• Founded year: 1983
• Headcount: 501-1000
• LinkedIn: metagenics

Metagenics, based in Aliso Viejo, California, is a health supplement company that specializes in high-potency nutritional products aimed at improving overall wellness. Founded in 1983, the company has built a reputation for offering a wide array of supplements that target specific health needs, including immune support, metabolic health, and gastrointestinal health. Their customer base includes both consumers and healthcare practitioners, who utilize their products to achieve better health outcomes. Metagenics emphasizes quality and scientific research, investing significantly in product testing and development. They also provide educational programs for practitioners, enhancing their understanding of functional medicine and personalized wellness care. This commitment to education and quality has helped Metagenics maintain a strong presence in the dietary supplement industry, appealing to health-conscious consumers and professionals alike.

7. HealthKart

• Website: healthkart.com
• Ownership type: Private Equity
• Headquarters: Gurugram, Haryana, India
• Employee distribution: India 100%
• Latest funding: $153.0M, November 2024
• Founded year: 2011
• Headcount: 1001-5000
• LinkedIn: healthkart

HealthKart, founded in 2011 and based in Gurugram, Haryana, India, operates as a private equity-backed online supplement store. The company specializes in health and nutritional products, offering a comprehensive range of dietary supplements, vitamins, and fitness-related items. HealthKart has established itself as a trusted platform for consumers seeking to enhance their health and fitness journeys. With a workforce of over 1,200 employees, the company has expanded its operations significantly since its inception. HealthKart has also introduced a variety of certified Indian and international brands to its platform, ensuring a wide selection of authentic products. The company has received substantial funding, with its latest round amounting to $153 million in November 2024, reflecting strong investor interest and confidence in its business model. HealthKart's focus on quality control, customer support, and educational content positions it as a key player in the dietary supplement market.

8. iHerb, LLC

• Website: iherb.com
• Ownership type: Private
• Headquarters: Irvine, California, United States (USA)
• Employee distribution: United States (USA) 79%, China 14%, Other 7%
• Founded year: 1996
• Headcount: 1001-5000
• LinkedIn: iherb

iHerb, LLC, based in Irvine, California, is a private e-commerce retailer that specializes in health and wellness products. Founded in 1996, iHerb has built a reputation for offering a wide selection of vitamins, dietary supplements, and natural health items. The company primarily operates through its online platform, making it accessible to health-conscious consumers around the globe. iHerb's product categories include not only supplements but also beauty products, grocery items, and personal care goods, reflecting its broad approach to health and wellness. The company has a significant workforce, with over 1,500 employees, and a notable presence in the U.S. and China. iHerb has not reported any recent funding, indicating a self-sustaining business model that has allowed it to thrive in a competitive market.

9. Bodybuilding.com

• Website: bodybuilding.com
• Ownership type: Corporate
• Headquarters: Boise, Idaho, United States (USA)
• Employee distribution: United States (USA) 60%, India 14%, United Kingdom (UK) 5%, Other 21%
• Latest funding: January 2008
• Founded year: 1999
• Headcount: 201-500
• LinkedIn: bodybuilding-com

Bodybuilding.com, founded in 1999 and based in Boise, Idaho, is a retail company that specializes in dietary and sports supplements. With a workforce of approximately 715 employees, the company has carved out a niche in the fitness industry by offering a comprehensive selection of products, including protein powders, vitamins, and workout accessories. Bodybuilding.com serves a broad audience, from fitness enthusiasts to individuals seeking to enhance their health. The company not only sells supplements but also provides valuable resources such as workout plans, nutrition articles, and community engagement through podcasts and forums. This multifaceted approach positions Bodybuilding.com as a significant player in the dietary supplement market, reflecting its commitment to supporting customers in achieving their fitness objectives.

10. Nature's Way

• Website: naturesway.com
• Ownership type: Private
• Headquarters: Green Bay, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 88%, Canada 4%, Kenya 2%, Other 7%
• Founded year: 1968
• Headcount: 501-1000
• LinkedIn: schwabe_north_america

Nature's Way, based in Green Bay, Wisconsin, is a private health supplement retailer that has been active since 1968. The company specializes in vitamins and dietary supplements, providing a broad array of products aimed at supporting wellness. Their offerings include herbal supplements, probiotics, and multivitamins, catering to health-conscious individuals seeking natural health solutions. Nature's Way operates primarily through an online store, allowing direct access to their products. The company emphasizes quality and transparency in its manufacturing processes, which is crucial in the dietary supplement industry. With a workforce of approximately 839 employees, Nature's Way has maintained a significant presence in the market, focusing on customer education and engagement through their wellness blog and product information resources.

11. Vitacost.com

• Website: vitacost.com
• Ownership type: Corporate
• Headquarters: Boca Raton, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $280.0M, July 2014
• Founded year: 1994
• Headcount: 501-1000
• LinkedIn: vitacost-com

Vitacost.com, Inc., based in Boca Raton, Florida, is an e-commerce retailer that focuses on health and wellness products. Founded in 1994, the company has carved out a niche in the online marketplace by offering a wide array of vitamins, dietary supplements, organic groceries, and personal care items. Their product offerings include both their own Vitacost brand and a selection of other well-known brands, catering to a health-conscious consumer base. The company emphasizes convenience through its online platform, allowing customers to easily access essential health solutions. Vitacost has also attracted substantial funding, with a reported amount of $280 million in 2014, reflecting its growth potential and relevance in the health and wellness sector.

12. Healthspan

• Website: healthspan.co.uk
• Ownership type: Corporate
• Headquarters: Saint Peter Port, Saint Peter Port, Guernsey and Alderney
• Employee distribution: Guernsey and Alderney 77%, United Kingdom (UK) 21%, Cyprus 2%
• Latest funding: $88.0M, February 2022
• Founded year: 1996
• Headcount: 51-200
• LinkedIn: healthspan

Healthspan, based in Saint Peter Port, Guernsey, is a health supplement retailer that has been operational since 1996. The company specializes in a wide range of vitamins, minerals, and dietary supplements designed to enhance health and wellness. Their product offerings cater to various consumer needs, including specific health concerns. Healthspan primarily operates through an online store, providing direct access to their extensive catalog. The company has built a strong reputation, with over 1 million satisfied customers and more than 165,000 five-star product reviews. Healthspan is also recognized for its commitment to quality, sourcing ingredients from trusted suppliers and adhering to rigorous quality control processes. In February 2022, Healthspan secured £88 million in funding, reflecting confidence in their business strategy and growth trajectory. This financial backing supports their ongoing efforts to innovate and expand their product range, further solidifying their position in the dietary supplement market.

13. Swanson Health

• Website: swansonvitamins.com
• Ownership type: Private Equity
• Headquarters: Fargo, North Dakota, United States (USA)
• Employee distribution: United States (USA) 92%, Iraq 2%, Other 6%
• Latest funding: January 2016
• Founded year: 1969
• Headcount: 501-1000
• LinkedIn: swanson-health

Swanson Health, based in Fargo, North Dakota, is a private equity-owned company that specializes in health supplements. Founded in 1969, Swanson has built a reputation for providing a wide range of vitamins, supplements, and natural health products. The company primarily serves health-conscious consumers through its online store, making it easy for customers to access their offerings. Swanson Health employs around 326 people, with the majority of its workforce located in the United States. The company emphasizes quality in its products and has a commitment to social responsibility. They also engage customers through a rewards program, enhancing customer loyalty and satisfaction. Swanson Health has not reported any recent funding, indicating a stable operational model without reliance on external investment.

14. Natural Factors

• Website: naturalfactors.com
• Ownership type: Private
• Headquarters: Coquitlam, British Columbia, Canada
• Employee distribution: Canada 66%, United States (USA) 34%
• Founded year: 1950
• Headcount: 1001-5000
• LinkedIn: natural-factors

Natural Factors, based in Coquitlam, British Columbia, Canada, is a private company that has been active in the health supplement industry since 1950. With a workforce of over 500 employees, the company focuses on vitamins and natural health products, providing a wide array of dietary supplements aimed at supporting various health benefits. Their product range includes multivitamins, probiotics, and herbal supplements, among others, catering primarily to health-conscious consumers. Natural Factors places a strong emphasis on quality and purity, ensuring that their products meet high standards. The company is also committed to sustainability, actively engaging in responsible sourcing and environmental stewardship. Their operations span across Canada and the United States, reflecting their significant market presence in North America.

15. AdvoCare

• Website: advocare.com
• Ownership type: Private
• Headquarters: Richardson, Texas, United States (USA)
• Employee distribution: United States (USA) 99%
• Founded year: 1993
• Headcount: 201-500
• LinkedIn: advocare

AdvoCare International, LLC, based in Richardson, Texas, is a dietary supplement company that has been operational since 1993. The company specializes in a wide array of health and wellness products designed to enhance energy, support gut health, improve hydration, boost immunity, and promote overall wellness. AdvoCare operates primarily through a direct sales model, allowing customers to purchase products online. This approach caters to health-conscious consumers looking for convenient and effective solutions. AdvoCare's product lineup includes well-known items such as Spark®, a vitamin and amino acid supplement, and various probiotic options. The company emphasizes quality and scientific backing in its formulations, which is crucial in the dietary supplement industry.

16. Vitamin World

• Website: vitaminworld.com
• Ownership type: Corporate
• Headquarters: Melville, New York, United States (USA)
• Employee distribution: United States (USA) 86%, Puerto Rico 5%, United States Virgin Islands 5%, Other 5%
• Latest funding: December 2017
• Founded year: 1977
• Headcount: 201-500
• LinkedIn: vitamin-world

Vitamin World, based in Melville, New York, is a retail company that has been a significant player in the health and wellness sector since its inception in 1977. The company specializes in a broad spectrum of products, including vitamins, dietary supplements, and beauty care items. With a workforce of approximately 486 employees, Vitamin World serves health-conscious consumers by providing products designed to support various health goals. Their online platform allows customers to easily access nutritional needs, reflecting a modern approach to retail in the health industry. Vitamin World has maintained a strong presence in the market, focusing on quality and customer satisfaction, which has helped them remain relevant over the decades.

17. GNC Canada

• Website: gnc.ca
• Ownership type: Private
• Headquarters: Mississauga, Ontario, Canada
• Founded year: 1996
• Headcount: 501-1000
• LinkedIn: gnc-canada

GNC Canada, based in Mississauga, Ontario, is a health and wellness retailer that specializes in vitamins, supplements, and fitness products. Founded in 1996, GNC Canada serves a clientele that includes health-conscious consumers and athletes, offering high-quality nutritional solutions designed to support various wellness goals. The company operates through both an online platform and physical retail locations, ensuring accessibility for its customers. GNC Canada provides a broad selection of products, including multivitamins, protein powders, and herbal supplements, catering to specific health needs. Their commitment to quality is evident in their rigorous standards for product safety and efficacy, which are maintained through collaboration with healthcare professionals and researchers. GNC Canada also emphasizes customer satisfaction with services like price matching and satisfaction guarantees, enhancing the shopping experience for their clientele.

18. BulkSupplements.com

• Website: bulksupplements.com
• Ownership type: Private
• Headquarters: United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: bulksupplements.com

BulkSupplements.com is a private dietary supplement retailer based in the United States, founded in 2012. The company specializes in providing a wide array of products, including sports nutrition items like protein powders and creatine, as well as herbal supplements. They cater to health-conscious consumers who prioritize high-quality and affordable options to support their fitness and wellness goals. BulkSupplements.com operates an online store, emphasizing product quality through rigorous lab testing and transparency, with Certificates of Analysis (COAs) available upon request. Their manufacturing facility is FDA registered and follows cGMP guidelines, ensuring that their products meet strict quality standards. The company has built a solid reputation among its customers, as reflected in their positive reviews and community engagement initiatives.

19. Vitabiotics Ltd

• Website: vitabiotics.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 35%, Nigeria 13%, Egypt 7%, Other 44%
• Founded year: 1971
• Headcount: 51-200
• LinkedIn: vitabiotics-ltd

Vitabiotics Ltd, based in London, England, is a private nutraceutical company that specializes in vitamin and mineral-based food supplements. Established in 1971, the company has built a solid reputation over the decades, focusing on health products tailored for various demographics, including pregnant women, children, and adults. Their extensive product lineup includes well-known brands such as Wellwoman, Perfectil, and Pregnacare, among others. Vitabiotics operates primarily through online retail, ensuring that their health products are readily available to consumers. The company prides itself on its commitment to scientific research, claiming to have a wealth of published studies supporting the efficacy of its products. This dedication to innovation has earned them recognition, including the Queen’s Award for Innovation, which they have received twice. As a family-run business, Vitabiotics emphasizes trust and safety in its offerings, aiming to help customers maintain their health and well-being.

20. Pure Encapsulations

• Website: pureencapsulations.com
• Ownership type: Corporate
• Headquarters: Sudbury, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 67%, France 15%, Italy 5%, Other 14%
• Latest funding: July 2024
• Founded year: 1991
• Headcount: 1001-5000
• LinkedIn: pure-encapsulations

Pure Encapsulations, based in Sudbury, Massachusetts, is a dietary supplement manufacturer that has been operational since 1991. The company specializes in high-quality nutritional supplements, emphasizing pure ingredients that are free from common allergens and unnecessary additives. Their product line is designed to meet the needs of both healthcare professionals and consumers who prioritize reliable health and wellness solutions. Pure Encapsulations is also notable for its commitment to sustainability, aiming for recyclable packaging by 2025 and striving for net zero greenhouse gas emissions by 2050. This dedication to environmental responsibility is complemented by their partnerships with non-profit organizations focused on global wellness. With a workforce distributed across several countries, including the USA, France, and the UK, Pure Encapsulations has a significant presence in the dietary supplement industry, backed by rigorous quality standards and scientific research.

21. Biogena Group

• Website: biogena.com
• Ownership type: Private
• Headquarters: Salzburg, Salzburg, Austria
• Employee distribution: Austria 79%, Germany 18%, Other 4%
• Latest funding: Crowdfunding, $2.2M, June 2020
• Founded year: 2006
• Headcount: 201-500
• LinkedIn: biogena-naturprodukte-gmbh-%26-co-kg

Biogena Group, based in Salzburg, Austria, is a private health supplement manufacturer that specializes in high-quality micronutrients and dietary supplements. Established in 2006, the company has grown to employ around 227 people, primarily in Austria and Germany. Biogena offers a wide array of products designed to support health and well-being, including vitamins, minerals, amino acids, and specialized formulations like omega-3 fatty acids and vital mushrooms. Their commitment to quality is reflected in their production processes, which adhere to strict standards, ensuring that products are free from colorings, preservatives, and technical additives. Biogena also emphasizes customer engagement through personalized consultations in their physical stores and an online presence, which includes a loyalty program for customers. In 2020, the company raised approximately €2.25 million through crowdfunding, indicating a proactive approach to growth and innovation in the dietary supplement market.

22. Solgar Vitamin & Herb

• Website: solgar.com
• Ownership type: Corporate
• Headquarters: Leonia, New Jersey, United States (USA)
• Employee distribution: United States (USA) 35%, Turkey 15%, Israel 12%, Other 38%
• Latest funding: April 2023
• Founded year: 1947
• Headcount: 201-500
• LinkedIn: solgarusa

Solgar Vitamin & Herb, based in Leonia, New Jersey, has been a significant player in the nutritional supplement industry since its inception in 1947. The company specializes in producing high-quality vitamins, minerals, and herbal products aimed at health-conscious consumers. Solgar is known for its rigorous quality control processes and commitment to using only the finest raw materials. Their product range addresses various health interests, including immune support, beauty, and fitness, reflecting their understanding of consumer needs. With a workforce of approximately 243 employees and a global presence, including operations in Turkey, Israel, and Spain, Solgar continues to innovate and expand its product offerings. The company has not reported any recent funding, indicating a stable operational model that relies on its established market presence.

23. Ancient Nutrition

• Website: ancientnutrition.com
• Ownership type: Corporate
• Headquarters: Franklin, Tennessee, United States (USA)
• Employee distribution: United States (USA) 97%, Canada 3%
• Latest funding: January 2025
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: ancient-nutrition

Ancient Nutrition, based in Franklin, Tennessee, is a dietary supplement company that specializes in health products aimed at enhancing wellness. Founded in 2016, the company offers a variety of products including collagen, protein powders, probiotics, and vitamins. Their mission is to bring powerful superfoods from history to modern consumers, emphasizing the use of ancient techniques and clinically proven ingredients. Ancient Nutrition operates an online store, allowing customers to purchase products directly and subscribe for regular deliveries. The company is also committed to regenerative farming practices, which not only supports their product quality but also contributes to environmental sustainability. This focus on health and sustainability resonates with a growing segment of health-conscious consumers.

24. GNC México

• Website: gnc.com.mx
• Ownership type: Private
• Headquarters: Mexico
• Employee distribution: Mexico 100%
• Founded year: 1991
• Headcount: 1001-5000
• LinkedIn: gnc-mexico

GNC México, a subsidiary of General Nutrition Centers, has been operational since 1991, focusing on health and nutrition retail. The company offers a wide array of products, including vitamins, minerals, protein supplements, and herbal items, catering to the needs of health-conscious consumers. GNC México emphasizes quality and personalized service, which is evident in their approach to customer engagement both online and in their physical stores. With a network of over 550 locations throughout Mexico, GNC México has established itself as a prominent destination for dietary supplements. Their online platform complements their retail presence, allowing customers to shop conveniently while benefiting from promotions and rewards programs. GNC México is recognized for its commitment to quality ingredients and customer satisfaction, making it a notable entity in the dietary supplement sector.

Dietary Supplements Insights: Key Companies

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