Auto insurance companies play a vital role in protecting individual drivers and businesses in Michigan's bustling automotive landscape. The industry features a mix of large corporate players and independent agencies, each providing a spectrum of services tailored to various needs. Many companies offer coverage options from personal auto to specialized insurance for motorcycles and RVs. As technology rapidly evolves, insurers are integrating digital solutions for claims processing and policy management, aiming for improved customer experience. This focus on innovation reflects an industry's shift to personalized services, keeping pace with changing consumer expectations and competitive pressures.


This curated list highlights 24 prominent auto insurance companies situated in Michigan. These firms vary in size, with larger players employing thousands while smaller agencies operate with just a handful of staff. Notable headquarters span cities like Lansing, Grand Rapids, and Detroit, reflecting Michigan's rich insurance heritage. Established between 1916 and the early 2000s, these companies specialize in a variety of coverage options, from basic auto policies to comprehensive risk management solutions. A commitment to customer service is a common thread among these firms, positioning them as reputable choices for residents and businesses alike.


Continue reading to explore more about Michigan's top auto insurance companies.


Top 24 Auto Insurance Companies in Michigan


1. Auto-Owners Insurance

  • Website: auto-owners.com
  • Ownership type: Private
  • Headquarters: Lansing, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1916
  • Headcount: 5001-10000
  • LinkedIn: auto-owners-insurance

Auto-Owners Insurance, based in Lansing, Michigan, has been a significant player in the insurance industry since its inception in 1916. The company offers a comprehensive range of insurance products, including auto, home, life, and business insurance. They cater to both individual consumers and businesses, helping clients manage risks and protect their assets. Auto-Owners operates through a network of independent agents across multiple states, ensuring that customers receive personalized service tailored to their specific needs. The company is recognized for its strong customer service and claims management, having received numerous awards in these areas. Furthermore, Auto-Owners Insurance is rated A++ (Superior) by AM Best, underscoring its financial stability and reliability in the market.


2. Mason Insurance Agency, Inc


Mason Insurance Agency, Inc, based in Mason, Michigan, has been serving the insurance needs of individuals and businesses since its inception in 1946. The agency specializes in a variety of insurance products, including auto, home, life, and health insurance. As an independent agency, Mason Insurance connects clients with over 15 different insurance providers, allowing them to shop for the best rates and coverage options. This approach not only enhances customer choice but also fosters a personalized service experience. The agency is dedicated to protecting clients against financial risks and has built a reputation for reliability and community engagement. Their involvement in local events and initiatives further solidifies their commitment to the community they serve.


3. Farm Bureau

  • Website: farmbureauinsurance-mi.com
  • Ownership type: Private
  • Headquarters: Coldwater, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1949
  • Headcount: 201-500
  • LinkedIn: farm-bureau

Farm Bureau, officially known as the Michigan Farm Bureau Family of Companies, is an insurance provider based in Coldwater, Michigan. Founded in 1949, the company has established itself as a significant player in the insurance sector, offering a comprehensive suite of products that includes auto, home, life, health, business, and farm insurance. With a workforce of approximately 427 employees, Farm Bureau is dedicated to serving the needs of individuals, families, and businesses across Michigan. Their auto insurance offerings include personal auto, specialty auto, and recreational vehicle insurance, catering to a variety of customer needs. The company emphasizes risk management and asset protection, ensuring that clients receive the coverage necessary to safeguard their interests. Farm Bureau also engages in community initiatives and supports local agriculture, reflecting their commitment to the regions they serve.


4. Compass Insurance Agency

  • Website: compass-insurance-agency.com
  • Ownership type: Corporate
  • Headquarters: Grand Rapids, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: March 2024
  • Founded year: 2002
  • Headcount: 11-50
  • LinkedIn: compass-insurance-agency

Compass Insurance Agency, founded in 2002 and based in Grand Rapids, Michigan, is an insurance agency that offers a wide array of insurance products, including auto, home, business, health, and life insurance. With a team of approximately 30 employees, the agency focuses on serving individuals, families, and businesses throughout Michigan. They pride themselves on their ability to provide tailored insurance solutions that meet the specific needs of their clients. The agency emphasizes the importance of customer service, ensuring that their licensed agents advocate for the clients' best interests. By comparing quotes from over 20 top insurance companies, Compass Insurance Agency aims to secure the best coverage at competitive rates for their clients. Their commitment to adapting to changing customer expectations has earned them recognition, such as being named a 2020 Agent for the Future winner. This acknowledgment reflects their proactive approach in a dynamic industry.


5. Mt. Pleasant Agency

  • Website: mtpleasantagency.com
  • Ownership type: Private
  • Headquarters: Mount Pleasant, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1959
  • Headcount: 11-50
  • LinkedIn: mt-pleasant-agency-inc

Mt. Pleasant Agency, Inc. is an independent insurance agency based in Mount Pleasant, Michigan, founded in 1959. With a team of 16 employees, the agency specializes in a wide array of insurance products, including auto, home, business, and life insurance. They cater to both individual consumers and businesses, providing tailored insurance solutions to help manage risks and protect assets. The agency prides itself on its customer service and has established a strong reputation within the Michigan insurance market. They represent 14 different insurance companies, allowing them to offer a variety of options to their clients. Their commitment to community involvement is evident through initiatives like their Giving Tuesday project, which supports local organizations. With over 200 combined years of experience in the insurance industry, the team at Mt. Pleasant Agency is dedicated to educating clients about their insurance needs and ensuring they receive the best possible coverage.


6. The Mary Stucko Agency, Farm Bureau Insurance


The Mary Stucko Agency, Farm Bureau Insurance, established in 2008, operates as part of the Michigan Farm Bureau Family of Companies. This agency provides a comprehensive range of insurance products, prominently featuring auto insurance. Their offerings include personal auto insurance, specialty auto insurance, and coverage for recreational vehicles, catering to a variety of customer needs. The agency serves individuals, families, and businesses primarily in Michigan, emphasizing a commitment to the local community and the agricultural sector. By focusing on the unique requirements of Michigan residents, the agency aims to deliver tailored insurance solutions that protect assets and manage risks effectively. Their involvement in the insurance industry extends beyond auto coverage, as they also provide home, life, health, business, and farm insurance, showcasing their dedication to comprehensive risk management for their clients.


7. Cantor Insurance Group

  • Website: cantorinsurance.com
  • Ownership type: Private
  • Headquarters: Southfield, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2004
  • Headcount: 11-50
  • LinkedIn: cantor-insurance

Cantor Insurance Group, founded in 2004 and based in Southfield, Michigan, is a private insurance agency that offers a wide array of insurance products. These include auto, home, life, health, and commercial insurance. The company serves both individual consumers and businesses, tailoring insurance solutions to meet specific needs. With a team of 11 to 50 employees, Cantor Insurance Group prides itself on its customer-centric approach, ensuring that clients receive personalized attention and support. They represent a selection of A+ rated insurers, which allows them to provide competitive rates and comprehensive coverage options. Their focus on understanding the unique risks faced by Michigan residents further enhances their relevance in the auto insurance market.


8. Hartland Insurance Agency, Inc.


Hartland Insurance Agency, Inc., based in Hartland, Michigan, has been a trusted name in the insurance sector since its inception in 1978. With a dedicated team of 44 employees, the agency specializes in a wide array of personal and business insurance products. Their portfolio includes auto insurance, health insurance, homeowners insurance, and various business coverages. Hartland Insurance Agency prides itself on providing personalized service, ensuring that clients receive tailored insurance solutions that meet their specific needs. The agency operates multiple locations in Michigan, including Hartland, Flushing, and Fowlerville, enhancing their accessibility to clients. Their involvement in the industry is underscored by their representation of reputable property and casualty insurance companies, which allows them to effectively manage risks for their clients. Hartland Insurance Agency's commitment to customer service and community engagement further solidifies their position in the insurance market.


9. Farm Bureau Insurance of Michigan


Farm Bureau Insurance of Michigan, part of the Michigan Farm Bureau Family of Companies, has been serving the insurance needs of Michigan residents since 1949. The company provides a wide array of insurance products, including auto, home, life, health, business, and farm insurance. Their operations are centered around delivering peace of mind through comprehensive insurance solutions tailored to the needs of individuals, families, and businesses. With a workforce of over 1,300 employees, they are well-equipped to handle customer inquiries and claims efficiently. The company also emphasizes community involvement and support for local agriculture, reflecting their commitment to the state of Michigan. Their auto insurance offerings include personal and specialty auto insurance, catering to various customer needs. This focus on customer service and local engagement positions them as a relevant player in the auto insurance market.


10. Rathbun Insurance

  • Website: rathbunagency.com
  • Ownership type: Private
  • Headquarters: Lansing, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1956
  • Headcount: 11-50
  • LinkedIn: the-rathbun-agency-inc-

Rathbun Insurance, based in Lansing, Michigan, is an independent insurance agency founded in 1956. With a team of 20 employees, they specialize in providing a variety of insurance products, including auto, home, life, business, and contractor insurance. The agency prides itself on offering tailored insurance solutions to both individual consumers and businesses, ensuring that clients receive the right coverage to protect their assets and manage risks effectively. Rathbun Insurance emphasizes its commitment to the local community through initiatives like the 'Quotes for a Cause' campaign, which supports various non-profit organizations. Their staff boasts over 200 years of combined experience in the insurance industry, enhancing their ability to guide clients in making informed decisions about their insurance needs. The agency's focus on customer service and community involvement positions it as a trusted choice for insurance in the Lansing area.


11. LK Insurance Agency


LK Insurance Agency, based in Sandusky, Michigan, has been serving the insurance needs of individuals and businesses since its founding in 2003. With a small team of dedicated professionals, the agency specializes in a variety of insurance products, including automobile, homeowners, life, farm, and business insurance. The agency prides itself on providing personalized service, ensuring that clients understand their coverage options and feel confident in their choices. With over 70 years of combined experience among its agents, LK Insurance Agency aims to simplify the insurance process for its clients. The agency is also committed to community engagement, actively supporting local projects and families in need during medical crises. This local focus and commitment to customer service distinguish LK Insurance Agency in the competitive insurance market.


12. Chupp Insurance Agency

  • Website: chuppinsurance.com
  • Ownership type: Private
  • Headquarters: Sturgis, Michigan, United States (USA)
  • Employee distribution: Egypt 70%, United States (USA) 30%
  • Founded year: 1960
  • Headcount: 1-10
  • LinkedIn: chupp-insurance-agency

Chupp Insurance Agency, based in Sturgis, Michigan, has been serving clients since 1960. This private agency specializes in a variety of insurance products, including auto, home, farm, business, and church insurance. With a small team of dedicated professionals, Chupp Insurance Agency aims to provide tailored insurance solutions to individuals, businesses, and organizations. The agency is particularly focused on the needs of its local community in Michigan and Indiana, offering personalized service that larger companies may not provide. Chupp Insurance Agency represents several trusted insurance carriers, ensuring that clients have access to a range of options for their insurance needs. The agency's commitment to customer service and risk management has established it as a reliable choice for those seeking insurance coverage in its service areas.


13. Jensen Insurance Agency

  • Website: jensenagency.com
  • Ownership type: Private
  • Headquarters: Madison Heights, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1959
  • Headcount: 1-10
  • LinkedIn: jensen-insurance-agency

Jensen Insurance Agency, based in Madison Heights, Michigan, has been serving the insurance needs of the local community since 1956. Founded by Bill Jensen Sr., the agency has evolved over the decades, now offering a comprehensive range of insurance products including auto, home, life, and business insurance. The agency prides itself on its independent status, allowing it to tailor insurance policies to meet the unique needs of its clients. With a small team of dedicated professionals, Jensen Insurance Agency focuses on building long-term relationships with clients, providing personalized service and expert advice. Their commitment to customer satisfaction is reflected in their various offerings, including auto insurance, which is a significant part of their portfolio. The agency has not reported any funding, indicating that it operates as a privately owned entity without external financial backing.


14. Barrett Insurance

  • Website: barrettins.com
  • Ownership type: Private
  • Headquarters: Jonesville, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2001
  • Headcount: 1-10
  • LinkedIn: barrett-insurance

Barrett Insurance Agency, based in Jonesville, Michigan, has been serving the local community since its founding in 2001. The agency provides a variety of insurance products, including auto, home, life, and health insurance, catering to both individual consumers and businesses. Their team of licensed agents is dedicated to educating clients about their coverage options and delivering personalized service. Barrett Insurance prides itself on its community involvement, actively participating in local organizations such as the Exchange Club and Rotary. They also recognize local students through initiatives like the 'Student of the Week Award of Excellence.' This engagement reflects their commitment to the community they serve. As an independent agency, Barrett Insurance collaborates with multiple insurance providers, allowing them to offer tailored solutions to their clients' insurance needs.


15. Lakeside Insurance


Lakeside Insurance, based in Clinton Township, Michigan, is a private insurance agency that has been operational since 1978. With a team of 16 employees, the agency specializes in a variety of insurance products, including auto, home, life, and business insurance. As an independent agency, Lakeside Insurance works with multiple insurance carriers, which enables them to provide competitive pricing and customized coverage options to their clients. Their focus on building long-term relationships with customers is evident in their commitment to high ethical standards and quality service. Lakeside Insurance serves both individual consumers and businesses, helping them manage risks and protect their assets through tailored insurance solutions. The agency emphasizes customer service, offering assistance with claims and ensuring a smooth process for their clients. Their extensive experience in the Metro Detroit area further solidifies their position in the insurance market.


16. McKenzie Insurance Agency

  • Website: mckenziecrosby.com
  • Ownership type: Private
  • Headquarters: Saint Johns, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1964
  • Headcount: 1-10
  • LinkedIn: mckenzie-insurance-agency1

McKenzie Insurance Agency, based in Saint Johns, Michigan, has been serving the insurance needs of the community since its establishment in 1964. This independent agency specializes in a variety of insurance products, including auto, homeowners, commercial, and life insurance. With a dedicated team of professionals, McKenzie Insurance Agency emphasizes personalized service and tailored solutions to meet the unique needs of its clients. The agency operates across several counties in Michigan, including Clinton, Gratiot, and Ionia, showcasing its commitment to local service. Their experience in the industry, combined with a focus on customer education and satisfaction, positions them as a reliable choice for individuals and businesses seeking comprehensive insurance coverage.


17. L.A. Insurance

  • Website: lainsurance.com
  • Ownership type: Private
  • Headquarters: Birmingham, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1992
  • Headcount: 501-1000
  • LinkedIn: l-a-insurance-agency

L.A. Insurance, founded in 1992 and based in Birmingham, Michigan, is a private insurance agency that specializes in a variety of insurance products, prominently featuring auto insurance. With a workforce of around 39 employees, the company operates across several states, including Michigan, Nevada, Texas, Georgia, Florida, and Arizona. L.A. Insurance prides itself on providing affordable coverage options tailored to both individual consumers and businesses. Their offerings include auto, motorcycle, RV, renter's, boat, and commercial auto insurance. The agency emphasizes customer service, with local agents available to assist clients in finding suitable coverage. Their long-standing presence in the industry and focus on competitive pricing make them a noteworthy player in the auto insurance sector.


18. Howey & Associates Insurance

  • Website: howey-insurance.com
  • Ownership type: Private
  • Headquarters: Woodhaven, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1953
  • Headcount: 11-50
  • LinkedIn: howey-insurance

Howey & Associates Insurance, established in 1953, is a private insurance agency located in Woodhaven, Michigan. The firm specializes in providing a variety of insurance solutions, including personal, business, and employee benefits insurance. With a dedicated team of approximately 34 employees, Howey & Associates focuses on helping individuals, businesses, and organizations manage risks and protect their assets through customized insurance products. Their offerings include essential personal insurance options such as auto, home, and life insurance, alongside business insurance solutions tailored to specific industries. As an independent agency, they pride themselves on their ability to compare multiple insurance providers, ensuring clients receive optimal coverage and competitive rates. Their commitment to client service is reflected in their positive reviews and long-standing relationships with customers.


19. Lenz-Balder Insurance

  • Website: lenzbalderins.com
  • Ownership type: Private
  • Headquarters: Holland, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1962
  • Headcount: 11-50
  • LinkedIn: lenzbalderinsurance

Lenz-Balder Insurance, based in Holland, Michigan, is a private insurance agency that has been serving clients since 1962. The company specializes in a wide array of personal and commercial insurance products, with a strong emphasis on auto insurance. They cater to both individual consumers and businesses, helping them manage risks and protect their assets through customized insurance solutions. As an independent agency, Lenz-Balder Insurance works for its clients rather than for a specific insurance company, allowing them to offer a selection of policies from various reputable carriers. This approach enables them to provide competitive pricing and superior customer service. The agency has a history of adapting to market needs, as evidenced by their expansion and relocation efforts to better serve their clientele. Their mission focuses on delivering innovative and comprehensive insurance services, consistently aiming to exceed customer expectations.


20. Stone Insurance Agency


Stone Insurance Agency, established in 1959, is a family-owned insurance agency located in Deckerville, Michigan. The agency specializes in a variety of insurance services, including auto, home, business, and life insurance. With a focus on personalized service, Stone Insurance Agency tailors its offerings to meet the unique needs of both individual consumers and businesses. Their commitment to understanding client requirements and providing customized insurance solutions has allowed them to maintain a strong presence in the industry for over six decades. The agency has expanded its operations to serve clients in the Bad Axe area, further solidifying its role in the local insurance market. Stone Insurance Agency prides itself on being an independent agency, which allows them to offer a range of options from various carriers, ensuring clients receive the best value for their insurance needs.


21. FIT2YOU Group

  • Website: fit2you.it
  • Ownership type: Private
  • Headquarters: Milan, Michigan, United States (USA)
  • Employee distribution: Italy 100%
  • Founded year: 2010
  • Headcount: 11-50
  • LinkedIn: fit2you-broker

FIT2YOU Group, based in Milan, Michigan, is an insurance brokerage firm established in 2010. The company specializes in automotive insurance services, providing tailored solutions for auto, motorcycle, and commercial vehicle insurance. With a team of 42 employees, FIT2YOU Group focuses on delivering personalized consulting and support to its clients, which include individual vehicle owners and automotive dealers. Their approach emphasizes customer service and innovative insurance solutions, ensuring that clients receive assistance that is both comprehensive and responsive to their specific needs. FIT2YOU Group operates under the regulatory oversight of IVASS, the Italian insurance supervisory authority, which underscores their commitment to compliance and quality in the insurance sector.


22. Trumble Insurance Agency

  • Website: trumbleagency.com
  • Ownership type: Private
  • Headquarters: Hastings, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1976
  • Headcount: 11-50
  • LinkedIn: trumble-insurance-agency

Trumble Insurance Agency, founded in 1976 and based in Hastings, Michigan, specializes in personal insurance products, including home, auto, and life insurance. With a team of 16 employees, the agency is dedicated to serving individuals and families, helping them navigate the complexities of insurance to secure financial protection against various risks. Their mission emphasizes transforming clients' stress into peace through exceptional service and customized insurance solutions. Trumble Insurance Agency prides itself on representing top insurance carriers in Michigan, ensuring clients receive quality coverage and support. The agency's local roots and community involvement further enhance its reputation as a trusted insurance provider in the Hastings area.


23. Bene Assicurazioni

  • Website: bene.it
  • Ownership type: Private
  • Headquarters: Milan, Michigan, United States (USA)
  • Employee distribution: Italy 98%, Albania 2%
  • Founded year: 2016
  • Headcount: 51-200
  • LinkedIn: bene-assicurazioni

Bene Assicurazioni, founded in 2016 and based in Milan, Michigan, is a private insurance company that provides a variety of insurance products, including auto, home, travel, and pet insurance. The company primarily serves individual consumers, helping them mitigate financial risks associated with accidents and damages. Bene operates through a digital platform, allowing customers to manage their policies and obtain quotes online. With a workforce of approximately 380 employees, the company has established a significant presence in Italy, where 98% of its employees are located. Bene Assicurazioni has positioned itself as a tech-savvy player in the insurance market, focusing on innovation and customer service. Their Autofit product specifically caters to auto insurance needs, offering features like immediate policy activation and a user-friendly claims process. The company has not reported any funding, indicating a self-sustained growth model.


24. Auto Club Group Insurance Co


Auto Club Group Insurance Co, based in Detroit, Michigan, operates under the AAA brand, a name synonymous with roadside assistance and insurance services. Founded in 1902, the company has built a reputation for reliability and customer support. It offers a range of insurance products, prominently featuring auto insurance, which caters to the needs of drivers across the United States. In addition to car insurance, the company provides home insurance, life insurance, and various banking products, creating a comprehensive suite of services for its members. The AAA membership model not only facilitates access to insurance but also includes benefits like roadside assistance, travel services, and discounts, enhancing the overall value proposition for customers. This integrated approach positions Auto Club Group Insurance Co as a significant player in the auto insurance market, appealing to consumers seeking both insurance and additional services.



Auto Insurance Insights: Key Companies in Michigan


CompanyHeadquarterSizeFoundedOwnership
Auto-Owners InsuranceLansing, Michigan, United States (USA)5001-100001916Private
Mason Insurance Agency, IncMason, Michigan, United States (USA)11-501946Private
Farm BureauColdwater, Michigan, United States (USA)201-5001949Private
Compass Insurance AgencyGrand Rapids, Michigan, United States (USA)11-502002Corporate
Mt. Pleasant AgencyMount Pleasant, Michigan, United States (USA)11-501959Private
The Mary Stucko Agency, Farm Bureau InsuranceMeridian Charter Township, Michigan, United States (USA)1-102008Private
Cantor Insurance GroupSouthfield, Michigan, United States (USA)11-502004Private
Hartland Insurance Agency, Inc.Hartland, Michigan, United States (USA)11-501978Private
Farm Bureau Insurance of MichiganLansing, Michigan, United States (USA)1001-50001949Private
Rathbun InsuranceLansing, Michigan, United States (USA)11-501956Private
LK Insurance AgencySandusky, Michigan, United States (USA)1-102003Private
Chupp Insurance AgencySturgis, Michigan, United States (USA)1-101960Private
Jensen Insurance AgencyMadison Heights, Michigan, United States (USA)1-101959Private
Barrett InsuranceJonesville, Michigan, United States (USA)1-102001Private
Lakeside InsuranceClinton Township, Michigan, United States (USA)11-501978Private
McKenzie Insurance AgencySaint Johns, Michigan, United States (USA)1-101964Private
L.A. InsuranceBirmingham, Michigan, United States (USA)501-10001992Private
Howey & Associates InsuranceWoodhaven, Michigan, United States (USA)11-501953Private
Lenz-Balder InsuranceHolland, Michigan, United States (USA)11-501962Private
Stone Insurance AgencyDeckerville, Michigan, United States (USA)1-101959Family Owned
FIT2YOU GroupMilan, Michigan, United States (USA)11-502010Private
Trumble Insurance AgencyHastings, Michigan, United States (USA)11-501976Private
Bene AssicurazioniMilan, Michigan, United States (USA)51-2002016Private
Auto Club Group Insurance CoDetroit, Michigan, United States (USA)51-2001902Private


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