Website analytics companies focus on understanding online behavior to improve user experiences. They offer tools like tracking, reporting, and optimization solutions to collect data and generate insights for businesses. With growing concerns about data privacy and online engagement, companies are transitioning toward more transparent tracking methods, including privacy-compliant solutions. This shift addresses the complexities of regulations while maintaining the effectiveness of analytics. As e-commerce and digital marketing evolve, the demand for nuanced understanding of customer journeys continues to rise, suggesting a bright future for innovative analytics technologies that prioritize user consent and data security.

The companies listed here vary in size from small teams to significant workforces, primarily based in the United States and Europe. Established from 1996 to 2022, they specialize in diverse areas, from user behavior analysis to SEO tools. Each company emphasizes its unique offering, addressing current industry needs. Many operate via Software as a Service models, reflecting a trend toward cloud-based solutions. With the need for better tracking and compliance, these analytics firms are positioned to play a crucial role in shaping the future of digital business strategies.

Continue reading to discover the top website analytics companies.

Top 23 Website Analytics Companies

1. Crazy Egg

• Website: crazyegg.com
• Ownership type: Private
• Headquarters: La Mirada, California, United States (USA)
• Employee distribution: Australia 61%, United States (USA) 39%
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: crazy-egg

Crazy Egg, founded in 2006 and based in La Mirada, California, is a private company that specializes in website optimization tools. The company offers a suite of services designed to analyze user behavior, including heatmaps, session recordings, and A/B testing. These tools provide businesses with actionable insights to improve their online presence and increase user engagement. Crazy Egg serves a variety of clients, including e-commerce platforms and educational institutions, helping them to enhance conversion rates and optimize user experiences. With a workforce of around 36 employees, Crazy Egg has established itself as a reliable resource for companies looking to refine their digital strategies. The absence of reported funding suggests a self-sustaining business model, allowing them to focus on product development and customer satisfaction without external pressures.

2. Siteimprove

• Website: siteimprove.com
• Ownership type: Private Equity
• Headquarters: Bloomington, Minnesota, United States (USA)
• Employee distribution: United States (USA) 46%, Denmark 31%, United Kingdom (UK) 13%, Other 10%
• Latest funding: September 2020
• Founded year: 2003
• Headcount: 501-1000
• LinkedIn: siteimprove

Siteimprove, founded in 2003 and based in Bloomington, Minnesota, is a digital governance company that specializes in providing cloud-based tools and services for website optimization and compliance. With a workforce of around 416 employees, the company operates on a Software as a Service (SaaS) model, catering to businesses and organizations across various sectors. Siteimprove's platform includes features for digital accessibility, analytics, and performance marketing, allowing clients to enhance their digital presence and maintain content quality. The company has made significant strides in the industry, particularly with its recent acquisition of MarketMuse, which integrates AI-driven solutions for SEO and content strategy. This move further solidifies Siteimprove's position in the analytics market, as they continue to innovate and expand their service offerings.

3. Lucky Orange

• Website: luckyorange.com
• Ownership type: Private
• Headquarters: Overland Park, Kansas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: lucky-orange

Lucky Orange is a software company based in Overland Park, Kansas, founded in 2012. The company specializes in tools designed for website optimization and user behavior analysis. Their product suite includes dynamic heatmaps, session recordings, and surveys, which assist businesses in understanding visitor interactions and improving conversion rates. Lucky Orange primarily serves clients in the digital marketing and e-commerce sectors, helping them enhance user experience and engagement. The company has established a solid presence in the industry, catering to over 100,000 websites, and is recognized for its commitment to providing actionable insights that drive business growth.

4. Hotjar

• Website: hotjar.com
• Ownership type: Corporate
• Headquarters: Malta, Illinois, United States (USA)
• Latest funding: September 2021
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: hotjarascxcw

Hotjar, founded in 2014 and based in Malta, is a technology company that specializes in analytics and user experience optimization tools. The company offers a suite of products designed to help businesses understand user behavior on their websites. These products include heatmaps, which visualize user interactions; session recordings that allow businesses to see exactly what users experience; surveys that gather direct feedback; and various feedback tools that capture user sentiments. Hotjar serves a wide range of clients, including digital marketers and UX designers, enabling them to enhance user engagement and improve website performance. The company has established itself as a significant player in the analytics industry, with over 1.3 million websites utilizing its tools across more than 180 countries.

5. Ahrefs

• Website: ahrefs.com
• Ownership type: Private
• Headquarters: Singapore
• Employee distribution: Singapore 57%, United States (USA) 9%, Pakistan 5%, Other 29%
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: ahrefs

Ahrefs, founded in 2010 and based in Singapore, is a private digital marketing service company that specializes in SEO tools. With a team of approximately 150 employees, Ahrefs has carved out a niche in the digital marketing industry by offering a suite of tools designed to help businesses improve their online presence. Their services include website analysis, keyword research, and content optimization, which are vital for marketers looking to enhance their search engine rankings. Ahrefs is known for its extensive data collection efforts, having crawled the web for over a decade and processing vast amounts of data daily. This commitment to data integrity has earned them the trust of many SEO professionals, with a significant percentage preferring their metrics over competitors. The company also emphasizes education, providing a wealth of resources through its blog and academy to help users maximize the effectiveness of their tools. Ahrefs remains independent and focused on its mission to support content creators and marketers in navigating the complexities of SEO.

6. Kissmetrics

• Website: kissmetrics.io
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 68%, Ukraine 32%
• Latest funding: Series B, $3.0M, June 2015
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: kissmetrics

Kissmetrics, founded in 2008 and based in San Francisco, California, is an analytics company that specializes in event analytics for web and mobile applications. The firm provides businesses with tools to track customer behavior, optimize marketing strategies, and ultimately increase revenue. With a workforce of around 40 employees, Kissmetrics has carved out a niche in the analytics industry by focusing on understanding customer journeys and improving engagement through actionable insights. The company has garnered trust from over 10,000 clients, tracking billions in transaction volume and millions of events daily. Kissmetrics has also secured $3 million in Series B funding, reflecting its potential and relevance in the analytics market.

7. Visitor Analytics

• Website: visitor-analytics.io
• Ownership type: Private
• Headquarters: Berg, Bavaria, Germany
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: visitor-analytics

Visitor Analytics, also known as TWIPLA, is a private analytics company based in Berg, Bavaria, Germany. Established in 2016, the firm specializes in providing a comprehensive suite of privacy-compliant tracking and data analysis tools for websites. Their platform is designed to assist businesses and organizations in enhancing their online presence while adhering to stringent data privacy regulations. Visitor Analytics offers a range of features, including website statistics, visitor behavior analysis, and communication tools, which empower clients to make informed decisions based on accurate data insights. The company has gained traction in the industry, claiming to serve over 2.5 million websites across more than 180 countries, indicating a significant user base. Their commitment to privacy is underscored by their cookieless tracking capabilities, which allow for data collection without requiring visitor consent, thus addressing contemporary privacy concerns.

8. etracker

• Website: etracker.com
• Ownership type: Private
• Headquarters: Hamburg, Hamburg, Germany
• Employee distribution: Germany 100%
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: etracker-gmbh

etracker, founded in 2000 and based in Hamburg, Germany, specializes in digital analytics and marketing technology solutions. The company provides a suite of services designed to help businesses track user behavior, analyze campaign performance, and manage data effectively. Operating under a Software as a Service (SaaS) model, etracker allows clients to access its tools through subscription-based services. Notably, etracker positions itself as a privacy-conscious alternative to Google Analytics, emphasizing compliance with data protection regulations such as GDPR. Their offerings include features like dynamic drill-downs, scroll maps, and campaign tracking, which cater to the needs of marketers looking to enhance their online strategies. With a dedicated focus on data quality and user consent, etracker has carved out a niche in the analytics industry, particularly appealing to organizations that prioritize data privacy.

9. Mixpanel

• Website: mixpanel.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 61%, Singapore 10%, Spain 8%, Other 20%
• Latest funding: Series C, $200.0M, November 2021
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: mixpanel-inc-

Mixpanel, founded in 2009 and headquartered in San Francisco, California, is an analytics company that specializes in event analytics for web and mobile applications. The firm focuses on providing tools that measure user engagement and retention, enabling businesses to optimize their products based on insights derived from user behavior. With a workforce of approximately 450 employees, Mixpanel serves a variety of technology and software companies, helping them to understand their users better and drive growth. The company has received substantial funding, including a notable $200 million in its Series C round in November 2021, which underscores its active role in the analytics sector and its commitment to enhancing its product offerings. Mixpanel's innovative features, such as Session Replay, allow businesses to connect qualitative and quantitative data, further solidifying its position in the analytics market.

10. AT Internet, a Piano company

• Website: atinternet.com
• Ownership type: Corporate
• Headquarters: Mérignac, Nouvelle-Aquitaine, France
• Employee distribution: France 91%, Pakistan 4%, Other 5%
• Latest funding: March 2021
• Founded year: 1996
• Headcount: 201-500
• LinkedIn: at-internet

AT Internet, a Piano company, is a digital analytics provider based in Mérignac, Nouvelle-Aquitaine, France. Founded in 1996, the company specializes in delivering a robust suite of analytics solutions designed to assist businesses in optimizing their online performance. Their offerings include data mining, insights generation, and professional consulting services, primarily targeting the e-commerce, media, and finance sectors. Operating on a Software as a Service (SaaS) model, AT Internet enables clients to leverage advanced analytics tools for informed decision-making. The company emphasizes data accuracy and privacy, ensuring compliance with GDPR and other international regulations. With a strong commitment to eco-responsibility and customer support, AT Internet has established itself as a trusted partner for organizations seeking to enhance their digital strategies.

11. Elevar

• Website: getelevar.com
• Ownership type: Private
• Headquarters: Charleston, South Carolina, United States (USA)
• Employee distribution: United States (USA) 82%, Canada 9%, Romania 5%, Other 5%
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: elevar---intelligent-ecommerce-insights

Elevar, founded in 2016 and based in Charleston, South Carolina, is a private analytics company that specializes in conversion tracking and data integration for eCommerce brands, particularly those utilizing Shopify. With a team of 11-50 employees, Elevar has carved out a niche in the analytics market by offering services such as session enrichment, server-side tracking, and marketing performance monitoring. The company primarily serves direct-to-consumer (D2C) brands, helping them enhance their marketing strategies and improve conversion rates through accurate data collection and analysis. Elevar's platform integrates with over 40 marketing channels, ensuring that clients can effectively track and optimize their advertising efforts. The company has gained the trust of more than 6,500 D2C brands, indicating its relevance and impact in the eCommerce analytics sector. Elevar's commitment to providing comprehensive data solutions positions it as a valuable resource for brands looking to navigate the complexities of online marketing and data management.

12. HitsLink Enterprise

• Website: hitslink.com
• Ownership type: Private
• Headquarters: Aliso Viejo, California, United States (USA)
• Founded year: 1999
• Headcount: 1-10

HitsLink Enterprise, based in Aliso Viejo, California, is a private web analytics provider that has been operational since 1999. The company specializes in delivering comprehensive analytics solutions designed to help businesses track and analyze their online traffic. Their services include detailed traffic and visitor reports, real-time dynamic segmentation, and customizable dashboards that allow users to visualize their site's performance effectively. HitsLink's tools are aimed at providing insights into user behavior, enabling businesses to refine their online marketing strategies. With their analytics products being used on over 4 million websites, HitsLink has established a notable presence in the industry, catering to a variety of clients seeking to enhance their digital engagement and conversion rates.

13. Umami

• Website: umami.is
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Pre-seed, $1.5M, July 2022
• Founded year: 2022
• Headcount: 1-10
• LinkedIn: umami-software

Umami Software, Inc. is a technology company based in San Francisco, California, that specializes in web analytics solutions. Founded in 2022, Umami has quickly positioned itself as a privacy-centric alternative to traditional analytics tools like Google Analytics. The company provides a platform that allows website owners and developers to track performance and user interactions without compromising user privacy. Umami's tools are designed to comply with privacy regulations, making it an attractive option for those looking to optimize their online presence while respecting user data. The company has received $1.5 million in pre-seed funding, indicating investor confidence in its business model and growth potential. With a small team of around 16 employees, Umami is agile and capable of responding to the evolving needs of its users in the analytics space.

14. Vwo

• Website: vwo.com
• Ownership type: Private
• Headquarters: New Delhi, Delhi, India
• Employee distribution: India 84%, United States (USA) 4%, Australia 3%, Other 9%
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: vwo

Vwo, founded in 2009 and based in New Delhi, India, is a digital marketing platform that specializes in optimization services for websites and mobile applications. The company provides a comprehensive suite of tools aimed at enhancing user experiences and increasing conversion rates. Vwo's offerings include A/B testing, behavior analytics, and personalization, which are crucial for businesses looking to understand and improve user interactions. With a workforce of approximately 391 employees, Vwo serves a broad clientele, including eCommerce and SaaS businesses, by delivering data-driven insights and testing capabilities. The company has successfully run over 2 million experiments and optimized more than 110 billion experiences, showcasing its significant involvement in the industry. Vwo's commitment to privacy and security, along with its focus on customer support, further solidifies its position as a relevant player in the website analytics sector.

15. Twipla

• Website: twipla.com
• Ownership type: Private
• Headquarters: Munich, Bavaria, Germany
• Employee distribution: Romania 63%, Germany 37%
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: visitor-analytics

Twipla, founded in 2016 and based in Munich, Germany, is an analytics software provider that specializes in website statistics and visitor behavior analysis. The company operates on a Software as a Service (SaaS) model, offering tools that help businesses enhance their online performance while ensuring compliance with data privacy regulations. Twipla's platform is designed to be user-friendly, allowing clients to access a variety of analytics features without the need for cookies or visitor consent. This approach not only simplifies data collection but also addresses the increasing demand for privacy-focused solutions in the analytics space. With a team of around 27 employees, Twipla has gained traction, claiming to serve over 2.5 million websites across more than 180 countries. Their offerings include session recordings, heatmaps, conversion funnels, and visitor communication tools, making them a comprehensive solution for organizations looking to optimize their online presence.

16. Heap | by Contentsquare

• Website: heap.io
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 77%, United Kingdom (UK) 12%, India 6%, Other 5%
• Latest funding: September 2023
• Founded year: 2013
• Headcount: 201-500
• LinkedIn: heap-inc-

Heap | by Contentsquare, founded in 2013 and based in San Francisco, California, is an analytics company that offers a digital insights platform aimed at enhancing user understanding and optimizing digital experiences. The platform provides a suite of tools including product analytics, session replay, and heatmaps, which allow businesses to visualize user behavior and improve conversion rates. Heap's technology captures user interactions automatically, eliminating the need for manual event tracking, which simplifies the analytics process for companies. The company serves a variety of sectors, including SaaS, retail, and healthcare, helping organizations to refine their digital strategies and enhance customer engagement. With a workforce of around 170 employees and a growing presence in the analytics market, Heap continues to innovate and adapt to the evolving needs of its clients.

17. WebCEO

• Website: webceo.com
• Ownership type: Private
• Headquarters: Sheridan, Wyoming, United States (USA)
• Employee distribution: Ukraine 61%, United Kingdom (UK) 20%, United States (USA) 10%, Other 10%
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: web-ceo

WebCEO, founded in 2000 and based in Sheridan, Wyoming, is a private digital marketing agency that specializes in providing a comprehensive suite of SEO tools. With a workforce of around 62 employees, the company primarily serves small business owners and digital agencies, helping them improve their online visibility and performance. WebCEO's offerings include rank tracking, keyword research, site audits, and social media analytics, among others. The company has developed a reputation for its user-friendly interface and effective reporting capabilities, which have garnered positive feedback from clients. Over the years, WebCEO has supported over 1.5 million businesses across more than 150 countries, showcasing its global reach and commitment to enhancing digital marketing efforts. The company has not reported any funding, indicating it has been self-sustaining since its inception.

18. Fullstory

• Website: fullstory.com
• Ownership type: Private Equity
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 78%, United Kingdom (UK) 15%, Other 8%
• Latest funding: $25.0M, August 2022
• Founded year: 2014
• Headcount: 501-1000
• LinkedIn: fullstory

Fullstory, founded in 2014 and based in Atlanta, Georgia, is a behavioral data analytics company that focuses on understanding user behavior and enhancing customer experiences. The company provides a suite of products designed to help businesses optimize their digital interactions, which is crucial in today's competitive market. Fullstory serves various industries, including Ecommerce, Finance, and SaaS, by delivering actionable insights that drive customer satisfaction. With a workforce of around 510 employees, Fullstory has established itself as a significant player in the analytics field. The company has also secured $25 million in funding as of August 2022, which underscores its commitment to innovation and growth in the analytics space.

19. ObservePoint

• Website: observepoint.com
• Ownership type: Venture Capital
• Headquarters: Pleasant Grove, Utah, United States (USA)
• Employee distribution: United States (USA) 89%, United Kingdom (UK) 7%, Romania 5%
• Latest funding: $3.0M, January 2018
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: observepoint

ObservePoint, founded in 2010 and based in Pleasant Grove, Utah, is a web governance company that provides a platform for automated auditing and monitoring of websites. The company focuses on helping businesses ensure compliance with privacy regulations and validate their analytics data. Their services cater primarily to industries such as retail and banking, where data integrity and customer trust are paramount. ObservePoint's platform automates the scanning of websites, allowing organizations to identify issues related to analytics tags, cookies, and overall web performance. This capability is particularly valuable in an era where data privacy is under scrutiny. The company has received funding, with a notable amount of approximately $2.99 million reported in early 2018, indicating investor confidence in their business model and growth potential. ObservePoint's commitment to enhancing web governance and analytics validation makes it a relevant player in the analytics industry.

20. Smartlook

• Website: smartlook.com
• Ownership type: Corporate
• Headquarters: Brno, South Moravian, Czech Republic
• Employee distribution: Czech Republic 100%
• Latest funding: April 2023
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: smartlook

Smartlook, based in Brno, Czech Republic, is an analytics company that specializes in product analytics and user insights. Founded in 2016, it has developed a robust platform that offers tools like session recordings, heatmaps, and event tracking. These tools help businesses understand user behavior, identify pain points, and enhance their products. Smartlook operates on a Software as a Service (SaaS) model, making it accessible for various organizations, from small businesses to larger enterprises. The company has made significant strides in the analytics industry, providing valuable insights that assist clients in improving user experience and conversion rates. Smartlook's integration capabilities with popular platforms like Salesforce and Slack further enhance its utility for businesses looking to streamline their analytics processes.

21. MumboJumbo, LLC

• Website: mumbojumbo.com
• Ownership type: Private
• Headquarters: Dallas, Texas, United States (USA)
• Founded year: 2001
• Headcount: 51-200
• LinkedIn: mumbo-jumbo-llc

MumboJumbo, LLC, based in Dallas, Texas, has been operational since 2001. The company specializes in digital services that enhance website functionality and analytics. They provide essential services aimed at improving the online presence of businesses and helping them understand user behavior through data insights. Their approach includes the use of cookies to analyze website traffic, which is a fundamental aspect of website analytics. With a team size of 51-200 employees, MumboJumbo is positioned to cater to a range of clients, offering tailored solutions that address specific needs in the digital space. Their focus on analytics indicates a commitment to helping businesses leverage data for better decision-making and improved user experiences.

22. Plerdy

• Website: plerdy.com
• Ownership type: Venture Capital
• Headquarters: Lviv, Lviv Oblast, Ukraine
• Employee distribution: Ukraine 100%
• Latest funding: Pre-seed, $20,000, November 2020
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: plerdy

Plerdy, founded in 2017 and based in Lviv, Ukraine, is a digital marketing tool provider that focuses on conversion rate optimization and user experience analysis. The company offers a comprehensive suite of software solutions designed to help businesses track user behavior, enhance SEO, and improve overall website performance. Their tools include a website heatmap tool, session replay software, and various analytics features tailored for e-commerce. Plerdy primarily serves clients in the digital marketing and e-commerce sectors, helping them optimize their online presence and increase conversion rates. The company has received pre-seed funding, which supports its growth and development in the competitive analytics market. With a dedicated team and a clear focus on user experience, Plerdy is positioned to make a significant impact in the website analytics industry.

23. Hitwise

• Website: hitwise.com
• Ownership type: Corporate
• Headquarters: Santa Monica, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: December 2015
• Founded year: 2000
• Headcount: 201-500
• LinkedIn: hitwise

Hitwise, founded in 2000 and based in Santa Monica, California, is a digital analytics company that provides critical insights into online behavior and market trends. With a workforce of approximately 272 employees, Hitwise serves clients primarily in the retail and publishing sectors. The company offers a platform that delivers data on visitor behavior, search trends, and website performance, enabling businesses to refine their digital strategies. Hitwise's resources include success stories and guides aimed at helping clients navigate the complexities of online marketing and e-commerce. Their recent content highlights strategies for online retailers and publishers, showcasing their commitment to staying relevant in the fast-evolving digital landscape.

Website Analytics Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
Crazy Egg	La Mirada, California, United States (USA)	11-50	2006	Private
Siteimprove	Bloomington, Minnesota, United States (USA)	501-1000	2003	Private Equity
Lucky Orange	Overland Park, Kansas, United States (USA)	11-50	2012	Private
Hotjar	Malta, Illinois, United States (USA)	201-500	2014	Corporate
Ahrefs	Singapore	51-200	2010	Private
Kissmetrics	San Francisco, California, United States (USA)	11-50	2008	Venture Capital
Visitor Analytics	Berg, Bavaria, Germany	11-50	2016	Private
etracker	Hamburg, Hamburg, Germany	51-200	2000	Private
Mixpanel	San Francisco, California, United States (USA)	201-500	2009	Venture Capital
AT Internet, a Piano company	Mérignac, Nouvelle-Aquitaine, France	201-500	1996	Corporate
Elevar	Charleston, South Carolina, United States (USA)	11-50	2016	Private
HitsLink Enterprise	Aliso Viejo, California, United States (USA)	1-10	1999	Private
Umami	San Francisco, California, United States (USA)	1-10	2022	Venture Capital
Vwo	New Delhi, Delhi, India	201-500	2009	Private
Twipla	Munich, Bavaria, Germany	51-200	2016	Private
Heap | by Contentsquare	San Francisco, California, United States (USA)	201-500	2013	Corporate
WebCEO	Sheridan, Wyoming, United States (USA)	51-200	2000	Private
Fullstory	Atlanta, Georgia, United States (USA)	501-1000	2014	Private Equity
ObservePoint	Pleasant Grove, Utah, United States (USA)	51-200	2010	Venture Capital
Smartlook	Brno, South Moravian, Czech Republic	51-200	2016	Corporate
MumboJumbo, LLC	Dallas, Texas, United States (USA)	51-200	2001	Private
Plerdy	Lviv, Lviv Oblast, Ukraine	11-50	2017	Venture Capital
Hitwise	Santa Monica, California, United States (USA)	201-500	2000	Corporate

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