The sports equipment industry in Colorado thrives on innovation, producing gear for activities ranging from cycling to skiing. Companies here focus on quality and specialization, developing high-performance apparel and equipment. With an increasing trend towards sustainability, many brands prioritize eco-friendly materials and manufacturing processes. Moreover, as outdoor sports gain popularity, there's a notable uptick in participation, pushing companies to adapt to evolving market demands. The integration of technology, like advanced fit systems and moisture-wicking fabrics, showcases the industry's direction, catering to athletes while enhancing performance and comfort in outdoor activities.

This list features notable sports equipment companies operating in Colorado, highlighting 23 organizations with workforce sizes varying from small teams to several thousand employees. Located primarily in Denver and Boulder, these companies were founded between the 1970s and 2010s, specializing in sectors like winter sports gear, cycling apparel, and athletic footwear. Various brands, such as The North Face and Altra Running, exemplify the innovative spirit within the state's outdoor sports scene.

Continue reading to uncover the top sports equipment companies in Colorado.

Top 23 Sports Equipment Companies in Colorado

1. Harrow Sports

• Website: harrowsports.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 90%, Canada 10%
• Latest funding: $3.5M, November 2009
• Founded year: 2001
• Headcount: 51-200
• LinkedIn: harrow-sports

Harrow Sports, founded in 2001 and based in Denver, Colorado, is a private company that specializes in high-quality sports equipment and apparel. The company primarily focuses on lacrosse, field hockey, and squash, offering a wide array of products including sticks, uniforms, bags, and accessories. Harrow Sports operates mainly through its online store, making it convenient for customers to browse and purchase items. With a workforce of around 61 employees, the company has established a presence in the sports equipment market, particularly in North America, where 90% of its operations are based. Harrow Sports has also engaged in custom merchandise, catering to teams and corporate clients, which further solidifies its role in the sports equipment industry.

2. Boa

• Website: boafit.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 73%, Austria 11%, Hong Kong S.A.R 8%, Other 7%
• Founded year: 2001
• Headcount: 51-200
• LinkedIn: boa-technology

Boa, founded in 2001 and based in Denver, Colorado, is a private company that specializes in manufacturing high-performance footwear and outdoor gear. The company is known for its innovative BOA® Fit System, which provides a micro-adjustable fit for various athletic activities, including running, cycling, snowboarding, and golf. Boa's products are designed to enhance comfort and performance, catering primarily to athletes and outdoor enthusiasts. The company has a global reach, with a significant employee distribution in the United States, Austria, and Hong Kong. Boa's commitment to quality and innovation is evident in their partnerships with various brands, allowing them to integrate their Fit System into a wide range of products. They also emphasize sustainability and social responsibility in their operations, further solidifying their position in the sports equipment industry.

3. Spyder Active Sports

• Website: spyder.com
• Ownership type: Corporate
• Headquarters: Boulder, Colorado, United States (USA)
• Employee distribution: United States (USA) 59%, France 11%, South Korea 11%, Other 18%
• Latest funding: August 2013
• Founded year: 1978
• Headcount: 51-200
• LinkedIn: spyder-active-sports

Spyder Active Sports, based in Boulder, Colorado, is a retailer specializing in active sports gear. Established in 1978, the company has carved out a niche in the outdoor sports market, particularly focusing on winter sports apparel. Spyder offers a comprehensive range of products, including jackets, tops, bottoms, footwear, and accessories designed to meet the performance and protection needs of outdoor enthusiasts and athletes. Their product lines cater to various activities such as resort skiing, freeskiing, backcountry adventures, and racing. Spyder is known for its innovative technologies and partnerships with professional athletes, which enhance its credibility and visibility in the sports community. The company operates with a workforce of approximately 115 employees, with a significant portion of its team located in the United States and other countries, indicating a global operational footprint.

4. KJUS | Worldwide

• Website: kjus.com
• Ownership type: Corporate
• Headquarters: Boulder, Colorado, United States (USA)
• Employee distribution: United States (USA) 65%, Switzerland 21%, United Kingdom (UK) 8%, Other 6%
• Latest funding: July 2019
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: kjus-north-america-inc

KJUS | Worldwide is a sportswear brand founded in 2000 by Norwegian alpine ski champion Lasse Kjus. The company is headquartered in Boulder, Colorado, and operates primarily as a B2C retailer, selling directly to consumers through its online platform. KJUS specializes in premium and technical apparel designed for golf, skiing, and lifestyle activities. Their product range includes jackets, vests, midlayers, base layers, and accessories, all crafted with cutting-edge materials and technology aimed at enhancing athletic performance. KJUS has a strong presence in over 30 countries, reflecting its commitment to quality and innovation in sportswear. The company has not reported any recent funding, indicating a stable operational model focused on direct sales and customer engagement.

5. The North Face

• Website: thenorthface.com
• Ownership type: Corporate
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 51%, Switzerland 9%, United Kingdom (UK) 7%, Other 33%
• Latest funding: August 2000
• Founded year: 1966
• Headcount: 1001-5000
• LinkedIn: the-north-face

The North Face, founded in 1966 and based in Denver, Colorado, is an outdoor apparel brand that focuses on producing high-quality outdoor clothing, footwear, and equipment. With a workforce of nearly 5,000 employees, the company operates through both online and physical retail channels. The North Face is dedicated to serving outdoor enthusiasts and athletes, providing them with durable gear essential for various activities such as hiking, climbing, and camping. Their product offerings include jackets, backpacks, tents, and footwear, all designed to withstand harsh conditions. The company also emphasizes sustainability and innovation, showcasing its commitment to environmental responsibility. The North Face has built a loyal customer base and is recognized for its contributions to the outdoor sports community, making it a relevant player in the sports equipment industry.

6. Running Specialty Group

• Website: jackrabbit.com
• Ownership type: Corporate
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: November 2021
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: running-specialty-group-rsg-

Running Specialty Group, founded in 2012 and based in Denver, Colorado, operates the Fleet Feet brand, which has been inspiring runners since 1976. The company specializes in athletic footwear and apparel, offering a comprehensive selection of running shoes, clothing, and accessories tailored to meet the needs of runners and fitness enthusiasts. Fleet Feet is known for its expert fitting services, utilizing advanced technology to ensure customers find the right shoes for their unique needs. The company also engages in community events and running programs, fostering a strong connection with the running community. Fleet Feet's product offerings include a variety of well-known brands such as Nike, Brooks, and HOKA, among others, which further enhances their credibility in the sports equipment market.

7. Altra Running

• Website: altrarunning.com
• Ownership type: Corporate
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 68%, Switzerland 10%, United Kingdom (UK) 5%, Other 17%
• Latest funding: March 2018
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: altra-running

Altra Running, founded in 2009 and based in Denver, Colorado, is a footwear retailer that specializes in running and hiking shoes, as well as athletic apparel. The company is known for its commitment to comfort and performance, appealing to consumers who seek high-quality footwear for outdoor activities. Altra has developed unique technologies, such as Footshape, which provides a wide toe box for natural toe splay, and Balanced Cushioning, which promotes a more natural footfall. These innovations have made Altra a preferred choice among outdoor enthusiasts. The company operates with a relatively small workforce, employing between 11 to 50 people, and has a significant presence in the United States, with additional employees in Europe. Altra's focus on customer satisfaction is evident in their 30-day trial runs and free shipping offers, enhancing their appeal in the competitive sports equipment market.

8. SCARPA North America

• Website: scarpa.com
• Ownership type: Private
• Headquarters: Boulder, Colorado, United States (USA)
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: scarpa-north-america

SCARPA North America, founded in 2005 and based in Boulder, Colorado, is a private company that manufactures and retails outdoor gear. The company focuses on high-quality products tailored for skiing, climbing, hiking, and trail running. SCARPA serves a niche market of outdoor enthusiasts and athletes, providing them with gear designed to enhance their outdoor experiences. Their product range includes ski boots, climbing shoes, hiking footwear, and trail running shoes, all crafted with attention to performance and durability. SCARPA operates primarily through its online store, allowing direct access to consumers. The company also engages with the outdoor community through events, partnerships with athletes, and initiatives aimed at sustainability, reflecting a commitment to both quality and environmental responsibility.

9. PEARL iZUMi

• Website: pearlizumi.com
• Ownership type: Corporate
• Headquarters: Louisville, Colorado, United States (USA)
• Employee distribution: United States (USA) 91%, Japan 9%
• Latest funding: May 2022
• Founded year: 1950
• Headcount: 51-200
• LinkedIn: pearl-izumi

PEARL iZUMi, based in Louisville, Colorado, is a prominent cycling apparel brand that has been operational since 1950. The company specializes in high-performance clothing and accessories tailored for cyclists, including products for road, mountain, and gravel biking. Their extensive product range includes jerseys, shorts, jackets, and footwear, designed to enhance the cycling experience. PEARL iZUMi is also recognized for its commitment to sustainability, with initiatives aimed at reducing environmental impact. The brand actively engages with the cycling community through events and advocacy programs, particularly focusing on increasing women's participation in cycling. Their user-friendly online store allows customers to easily access their products, further enhancing their market presence.

10. Primal Wear

• Website: primalwear.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 96%, Italy 4%
• Founded year: 1992
• Headcount: 11-50
• LinkedIn: primal-wear

Primal Wear, founded in 1992 and based in Denver, Colorado, is a private company specializing in cycling apparel. With a workforce of approximately 45 employees, Primal Wear has carved out a niche in the cycling industry by offering high-quality cycling jerseys, bibs, and accessories. The company caters to both cycling enthusiasts and competitive athletes, emphasizing performance and comfort in their products. In addition to their standard offerings, Primal Wear provides custom design services, allowing teams and events to create personalized apparel that enhances their brand identity. This focus on customization not only strengthens customer engagement but also showcases their commitment to the cycling community. Primal Wear is also involved in philanthropic efforts through their 'Primal Gives Back' program, which supports various causes and initiatives, further solidifying their presence in the industry.

11. All American Sports

• Website: shopallamericansports.com
• Ownership type: Private
• Headquarters: Colorado Springs, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1975
• Headcount: 11-50
• LinkedIn: all-american-sports-cs

All American Sports, based in Colorado Springs, Colorado, is a private sporting goods retailer that has been operational since 1975. With a workforce of 11 to 50 employees, the company specializes in a wide array of sporting goods, including equipment and apparel for sports such as baseball, basketball, football, soccer, and more. They serve a variety of customers, including individual athletes, schools, and organizations, by providing quality sporting goods and custom apparel solutions. Their business model includes direct sales through an online store, which allows for a broader reach and convenience for customers. Additionally, All American Sports offers customization services for teams and events, enhancing their appeal to schools and organizations looking for tailored solutions. Their product categories range from backpacks and sport bags to sports medicine supplies, showcasing their involvement in multiple facets of the sports equipment industry.

12. Smartwool

• Website: smartwool.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 90%, Switzerland 5%, Canada 5%
• Founded year: 1994
• Headcount: 51-200
• LinkedIn: smartwool

Smartwool, founded in 1994 and based in Denver, Colorado, is a private company that specializes in outdoor apparel, particularly known for its high-quality Merino wool clothing and socks. With a workforce of around 142 employees, Smartwool caters to outdoor enthusiasts and athletes, providing products tailored for activities such as running, hiking, and skiing. Their online store allows customers to purchase a wide range of items, including base layers, socks, and accessories. Smartwool is committed to sustainability, engaging in initiatives like the Second Cut Project, which aims to recycle old socks and reduce waste. The company emphasizes performance and comfort in its products, utilizing technologies like Indestructawool and Virtually Seamless construction to enhance durability and fit. Smartwool's focus on outdoor activities and athlete needs positions it as a relevant player in the sports equipment industry.

13. Pactimo

• Website: pactimo.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 90%, China 5%, United Kingdom (UK) 5%
• Founded year: 2003
• Headcount: 51-200
• LinkedIn: pactimo

Pactimo, founded in 2003 and based in Denver, Colorado, is a private company that specializes in cycling apparel. With a workforce of around 51-200 employees, Pactimo has carved out a niche in the cycling industry by offering high-quality clothing and accessories tailored for cyclists. Their product lineup includes a variety of items such as bibs, jerseys, shorts, jackets, and accessories, catering to both men and women. Notably, Pactimo also provides custom team apparel, which is particularly appealing to cycling teams and clubs. The company operates primarily through its online store, allowing customers to conveniently shop for cycling gear from anywhere. Pactimo emphasizes sustainability and innovation, incorporating advanced materials like 37.5® Active Cooling technology into their products. Their commitment to the cycling community is reflected in their active engagement with cycling events and initiatives, further enhancing their presence in the industry.

14. REP Fitness

• Website: repfitness.com
• Ownership type: Private
• Headquarters: Westminster, Colorado, United States (USA)
• Employee distribution: United States (USA) 90%, China 6%, Other 4%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: rep-fitness

REP Fitness, based in Westminster, Colorado, is a private company that specializes in the manufacturing and retailing of fitness equipment. Established in 2012, the company has grown to employ around 144 individuals, primarily in the United States. REP Fitness offers a wide array of gym equipment, including power racks, benches, and strength training accessories, catering to both home gym enthusiasts and commercial fitness facilities. Their products are designed with a focus on quality and functionality, aiming to meet the needs of a variety of users. The company also emphasizes customer service and community engagement, as seen in their initiatives like REP Gives Back. With a significant portion of their operations based in the U.S. and a growing international distribution network, REP Fitness is actively involved in the fitness equipment industry, making it a notable player in this space.

15. Osprey Packs, Inc.

• Website: osprey.com
• Ownership type: Corporate
• Headquarters: Cortez, Colorado, United States (USA)
• Employee distribution: United States (USA) 70%, Vietnam 30%
• Latest funding: $414.0M, November 2021
• Founded year: 1974
• Headcount: 51-200
• LinkedIn: osprey-packs-inc-

Osprey Packs, Inc., founded in 1974 and based in Cortez, Colorado, is an outdoor equipment retailer that specializes in high-quality backpacks and travel gear. The company caters to outdoor enthusiasts and travelers, offering a wide range of products designed for activities such as hiking, climbing, and skiing. Osprey is known for its commitment to durability and functionality, ensuring that customers have reliable gear for their adventures. The company has also made strides in sustainability, aiming to be a progressive and transparent brand in the outdoor hardgoods sector. Osprey has received significant funding, amounting to $414 million as of November 2021, which indicates strong investor confidence in their business model and growth potential. Their customer-centric approach, including a robust repair policy, further establishes Osprey as a reputable name in the outdoor equipment industry.

16. RAGE Fitness

• Website: ragefitness.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 50%, India 50%
• Founded year: 2006
• Headcount: 51-200
• LinkedIn: rage-fitness-supply

RAGE Fitness, based in Denver, Colorado, is a private company that specializes in fitness equipment retail. Established in 2006, the company has carved out a niche in the market by offering a wide range of products, including barbells, dumbbells, kettlebells, benches, and conditioning equipment. RAGE Fitness aims to support fitness enthusiasts and individuals looking for portable workout solutions, enabling them to maintain their fitness routines conveniently. The company primarily operates through its online store, providing direct access to its products. RAGE Fitness has also developed innovative items like The Ex Kit, a compact gym solution designed for on-the-go workouts. With a workforce of around 16 employees, the company has a balanced employee distribution between the United States and India, reflecting a global approach to its operations.

17. SPRI Fitness

• Website: spri.com
• Ownership type: Corporate
• Headquarters: Louisville, Colorado, United States (USA)
• Latest funding: March 2008
• Founded year: 1983
• Headcount: 11-50
• LinkedIn: spri-products

SPRI Fitness, based in Louisville, Colorado, has been a player in the fitness equipment industry since its inception in 1983. The company specializes in a wide array of fitness and exercise products, focusing on areas such as resistance training, stability, and mobility. Their product line includes items like resistance bands, dumbbells, and balance training tools, which are designed for both personal use and professional training environments. SPRI operates primarily through its online store, making their products accessible to a broad audience. The company has built a reputation for quality and effectiveness, appealing to fitness enthusiasts and professionals alike. With a dedicated approach to enhancing workout experiences, SPRI continues to contribute to the fitness community by providing innovative exercise solutions.

18. Apex Ski Boots

• Website: apexskiboots.com
• Ownership type: Private
• Headquarters: Golden, Colorado, United States (USA)
• Employee distribution: United States (USA) 94%, Canada 6%
• Founded year: 2006
• Headcount: 1-10
• LinkedIn: apex-ski-boots

Apex Ski Boots, founded in 2006 and based in Golden, Colorado, is a private company that specializes in high-performance ski boots. With a small team of around 16 employees, Apex focuses on creating innovative products that enhance the skiing experience. Their ski boots are designed to provide superior comfort and mobility, making them suitable for skiers of all skill levels. The company operates primarily through an online retail model, allowing them to reach a broad audience of skiing enthusiasts. Apex has developed a unique boot system that features an open chassis design and the BOA® Fit System, which allows for customizable fit and performance. Their products have garnered positive reviews from both amateur and professional skiers, indicating a strong reputation in the industry.

19. Runners Roost

• Website: runnersroost.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1977
• Headcount: 51-200
• LinkedIn: runners-roost

Runners Roost is a privately owned retail company based in Denver, Colorado, specializing in running and fitness products. Established in 1977, the company operates multiple locations across Colorado, including cities like Boulder, Colorado Springs, and Fort Collins. Runners Roost offers a comprehensive selection of running footwear, apparel, and accessories, catering to the needs of individual runners and local organizations. Beyond retail, the company actively engages with the community through run clubs, events, and partnerships with local high schools and sports organizations. Their commitment to promoting running as a sport is evident in their various community initiatives, such as the Shoe Recycle Program and support for local races. Runners Roost has been recognized multiple times as a top specialty running store in Colorado, reflecting their dedication to quality and customer service.

20. SYNC Performance

• Website: syncperformance.com
• Ownership type: Private
• Headquarters: Vail, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 1-10
• LinkedIn: sync-performance

SYNC Performance, founded in 2014 and based in Vail, Colorado, is a private company that specializes in premium alpine ski apparel and gear. With a small team of around 16 employees, SYNC Performance has carved out a niche in the ski apparel market, offering a variety of products tailored for athletes and ski enthusiasts. Their product line includes ski race suits, jackets, pants, and accessories, all designed with a focus on performance and safety. The company actively collaborates with athletes to develop innovative apparel that meets the demands of competitive skiing. SYNC Performance also engages with the skiing community through initiatives like the SYNC Athlete Fund, which supports athletes in their training and competition efforts. This commitment to quality and community involvement positions SYNC Performance as a relevant player in the sports equipment sector.

21. The Feed

• Website: thefeed.com
• Ownership type: Private
• Headquarters: Boulder, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: thefeedme

The Feed, founded in 2013 and based in Boulder, Colorado, operates as a private sports nutrition retailer. With a workforce of approximately 95 employees, the company focuses on providing athletes with performance snacks, hydration solutions, supplements, and training gear. Their online platform features over 175 brands, making it a comprehensive resource for fitness enthusiasts. The Feed emphasizes the importance of nutrition in athletic training and recovery, actively engaging with a community of athletes to refine their product offerings. They have built a reputation for supporting athletes in various endurance sports, including cycling and triathlons, and their products are designed to meet the specific needs of these athletes. The Feed's commitment to quality and performance is evident in their curated selection of products, which aim to enhance athletic performance through optimized nutrition.

22. Friction Labs

• Website: frictionlabs.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: frictionlabs

Friction Labs, founded in 2014 and based in Denver, Colorado, is a private company that specializes in high-performance chalk and hand care products tailored for athletes. The company primarily serves individuals engaged in rock climbing and high-intensity training, providing solutions that enhance grip and protect skin. Their product line includes various forms of chalk, such as loose chalk, liquid chalk, and reusable chalk spheres, as well as hand creams designed to aid recovery and maintain skin health. Friction Labs operates mainly through e-commerce, allowing them to reach a broad audience of athletes. The company has garnered attention in the sports community, with endorsements from professional athletes and features in notable publications. Their focus on quality and performance, combined with a commitment to sustainability, positions them as a relevant player in the sports equipment industry.

23. Never Summer Ind., Inc.

• Website: neversummer.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1991
• Headcount: 11-50
• LinkedIn: never-summer-ind.-inc.

Never Summer Ind., Inc., based in Denver, Colorado, is a private company that has been crafting snowboards since 1991. The firm is known for its commitment to quality and innovation, producing a range of snowboards, apparel, and accessories designed for various skill levels. Their product line includes men's, women's, and youth snowboards, as well as splitboards and snowboard bindings. Never Summer operates primarily through its online store, allowing them to reach a broad audience of snowboarding enthusiasts. The company also engages with its community through events, demos, and factory tours, fostering a strong connection with its customer base. Their focus on American-made products and advanced technologies positions them as a significant player in the snowboarding equipment market.

Sports Equipment Insights: Key Companies in Colorado

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