The sports equipment companies industry focuses on manufacturing and retailing products that support athletic activities. These companies offer an assortment of gear, from footwear and apparel to specialized equipment designed for various sports. As consumer interest in health and fitness grows, the industry is adapting with innovative solutions, while also placing increasing importance on sustainability. Brands are now integrating advanced technologies into their offerings to enhance performance and safety, addressing the demands of today’s athletes. This shift not only improves the customer experience but also signals a progressive expansion toward eco-friendly practices within the industry.

This list includes companies of varying sizes and locations, from small operations to large organizations. Brands such as New Balance and Wilson Sporting Goods reflect a rich history, founded from 1906 to 1996, contributing specialized products for sports like running and tennis. With headquarters spanning countries like the USA, India, and Italy, these companies produce footwear, apparel, and equipment tailored to athletic performance.

Read on to explore the premier sports equipment companies.

Top 23 Sports Equipment Companies

1. New Balance

• Website: newbalance.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 47%, United Kingdom (UK) 6%, Netherlands 6%, Other 41%
• Latest funding: Other (Grant), $80,000, October 2020
• Founded year: 1906
• Headcount: 5001-10000
• LinkedIn: new-balance

New Balance Athletics, Inc. is a manufacturer and retailer based in Boston, Massachusetts, specializing in sports footwear and apparel. Founded in 1906, the company has built a reputation for quality and performance, offering a wide array of products tailored for different sports. Their offerings include shoes and clothing for running, basketball, soccer, and other athletic activities, catering to both athletes and fitness enthusiasts. New Balance emphasizes craftsmanship and innovation in their products, which are available through their online platform and physical retail locations. The company also engages in sustainability efforts, such as their 'Reconsidered' program, which sells pre-owned products, reflecting a commitment to responsible practices in the industry.

2. Wilson Sporting Goods Co.

• Website: wilson.com
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 76%, Mexico 5%, Spain 3%, Other 16%
• Founded year: 1914
• Headcount: 1001-5000
• LinkedIn: wilson-sporting-goods

Wilson Sporting Goods Co., based in Chicago, Illinois, has been a prominent name in the sports equipment industry since its inception in 1914. The company specializes in manufacturing and retailing sports equipment and athletic apparel, with a strong focus on sports such as tennis, golf, basketball, and baseball. Wilson is known for its high-quality gear that aims to enhance both performance and enjoyment for athletes and sports enthusiasts alike. The company has a significant workforce, employing over 1,600 individuals, and operates primarily in the United States, with a notable presence in Mexico and Europe. Wilson's commitment to innovation and quality has allowed it to maintain a strong position in the competitive sports equipment market.

3. Champs Sports

• Website: champssports.com
• Ownership type: Corporate
• Headquarters: Bradenton, Florida, United States (USA)
• Employee distribution: United States (USA) 83%, Canada 16%, Other 2%
• Latest funding: February 2020
• Founded year: 1984
• Headcount: 5001-10000
• LinkedIn: champs-sports

Champs Sports, founded in 1984 and based in Bradenton, Florida, operates as a prominent sports retail store. The company offers a wide range of products, including apparel, footwear, and accessories tailored for sports enthusiasts and athletes. Champs Sports is dedicated to enhancing the performance of its customers by providing them with the necessary gear for various athletic activities. With a workforce of over 4,000 employees, the company maintains a significant presence in the United States and Canada, operating both physical locations and an online shopping platform. Champs Sports is part of the Foot Locker Inc. family, which further solidifies its position in the sports retail market. The company actively engages with youth culture and sports communities, making it a relevant player in the industry.

4. Nivia Sports

• Website: niviasports.com
• Ownership type: Private
• Headquarters: Jalandhar, Punjab, India
• Employee distribution: India 99%
• Founded year: 1934
• Headcount: 5001-10000
• LinkedIn: niviasports

Nivia Sports, based in Jalandhar, Punjab, India, is a private sports equipment manufacturer that has been operational since 1934. The company designs and sells a wide array of sports products, including footwear, apparel, and accessories, aimed at athletes and sports enthusiasts. Nivia is known for its commitment to quality, providing gear for various sports such as football, basketball, cricket, and running. The company has established partnerships with notable sports leagues, including the AIFF and ISL, which enhances its visibility and relevance in the sports community. Nivia's focus on innovation is evident in their product offerings, which incorporate advanced technologies to meet the demands of modern athletes. With a workforce of over 3,000 employees, the company primarily operates in India, reflecting its strong local presence in the sports equipment market.

5. Head

• Website: head.com
• Ownership type: Corporate
• Headquarters: Kennelbach, Vorarlberg, Austria
• Employee distribution: Austria 26%, United States (USA) 12%, United Kingdom (UK) 9%, Other 54%
• Latest funding: January 2017
• Founded year: 1950
• Headcount: 1001-5000
• LinkedIn: head

Head Sport GmbH, based in Kennelbach, Vorarlberg, Austria, is a manufacturing company that specializes in sports equipment and apparel. Founded in 1950, Head has built a reputation for producing high-quality products tailored for skiing, snowboarding, swimming, and racket sports. The company caters to both athletes and sports enthusiasts, offering a wide range of items that include sportswear, footwear, and specialized equipment. Head operates through a retail model, allowing them to connect directly with consumers. With a workforce of over 1600 employees, the company has a notable presence in various markets, including significant operations in Austria, the United States, and the United Kingdom. Their commitment to quality and innovation keeps them relevant in the competitive sports equipment sector.

6. Eastbay

• Website: eastbay.com
• Ownership type: Private
• Headquarters: Wausau, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 87%, Canada 5%, Italy 4%, Other 4%
• Founded year: 1980
• Headcount: 10001+
• LinkedIn: eastbay

Eastbay, based in Wausau, Wisconsin, is a private retail company that has been operational since 1980. It specializes in athletic footwear, apparel, and sports equipment, catering primarily to athletes and sports enthusiasts. The company operates mainly through its online store, making it accessible to a broad audience. Eastbay offers a wide range of quality products, ensuring that customers can find the gear they need for various sports. The company has built a reputation for its commitment to customer service and quality, which has helped it maintain relevance in the competitive sports retail market.

7. Mizuno USA

• Website: mizunousa.com
• Ownership type: Private
• Headquarters: Peachtree Corners, Georgia, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Founded year: 1996
• Headcount: 201-500
• LinkedIn: mizuno-usa

Mizuno USA, founded in 1996 and based in Peachtree Corners, Georgia, is a private sporting goods retailer and manufacturer. The company specializes in a wide array of sports equipment, clothing, and accessories tailored for various sports, including running, golf, baseball, volleyball, and swimming. Mizuno USA is dedicated to providing high-quality products that cater to both competitive athletes and casual sports enthusiasts. Their online store facilitates direct consumer purchases, enhancing accessibility to their offerings. The company is also involved in initiatives like Project Zero, which supports breast cancer research, showcasing their commitment to social responsibility. With a workforce of approximately 441 employees, Mizuno USA continues to maintain a significant presence in the sports equipment market, focusing on innovation and quality in their product lines.

8. Lotto Sport Italia Spa

• Website: lotto.it
• Ownership type: Private
• Headquarters: Trevignano, Italy
• Employee distribution: Italy 55%, Bangladesh 28%, India 7%, Other 10%
• Founded year: 1973
• Headcount: 501-1000
• LinkedIn: lotto-sport-italia-spa

Lotto Sport Italia Spa, based in Trevignano, Italy, is a private company specializing in sports apparel and footwear. Established in 1973, Lotto has carved out a niche in the sports equipment industry by offering a wide array of products designed for athletes and sports enthusiasts alike. The company emphasizes high-quality materials and innovative designs, ensuring that their clothing and shoes meet the performance needs of various sports, including tennis, soccer, and running. Lotto's product offerings extend to men, women, and children, showcasing their commitment to inclusivity in sports. The company operates with a significant portion of its workforce based in Italy, while also utilizing manufacturing capabilities in countries like Bangladesh and India. Lotto's focus on style and functionality in sports gear positions it as a relevant player in the sports equipment market.

9. Decathlon Brasil

• Website: decathlon.com.br
• Ownership type: Private
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Employee distribution: Brazil 100%
• Founded year: 1976
• Headcount: 1001-5000
• LinkedIn: decathlonbrasil

Decathlon Brasil, founded in 1976, is a prominent sports retailer based in Sao Paulo, Brazil. The company specializes in providing a wide range of sports equipment, apparel, and accessories tailored for various activities, from camping and cycling to fitness and team sports. With a workforce of over 1,700 employees, Decathlon Brasil operates through both physical stores and a robust online platform, ensuring that customers can easily access their offerings. The company is committed to promoting active lifestyles by offering quality products at affordable prices. Decathlon Brasil also features several proprietary brands, such as Domyos for fitness and Kipsta for team sports, which enhance its product portfolio and cater to specific market segments.

10. Salomon

• Website: salomon.com
• Ownership type: Corporate
• Headquarters: Annecy, Auvergne-Rhône-Alpes, France
• Employee distribution: France 65%, United States (USA) 8%, Spain 4%, Other 24%
• Latest funding: October 2005
• Founded year: 1947
• Headcount: 1001-5000
• LinkedIn: salomon

Salomon SAS, based in Annecy, Auvergne-Rhône-Alpes, France, is a prominent manufacturer of sports equipment specializing in outdoor sports gear. The company offers a wide array of products, including footwear and apparel tailored for trail running and various outdoor activities. With a workforce of approximately 2,319 employees, Salomon primarily serves outdoor enthusiasts who seek high-quality equipment to enhance their performance. The company operates through direct sales to consumers via its online store and retail locations, ensuring accessibility to its products. Salomon's commitment to sustainability and innovation is evident in its marketing and product development strategies, which aim to foster a deeper connection with nature and promote responsible outdoor practices.

11. Oakley

• Website: oakley.com
• Ownership type: Private Equity
• Headquarters: Lake Forest, California, United States (USA)
• Employee distribution: United States (USA) 72%, Brazil 5%, Australia 5%, Other 18%
• Latest funding: June 2021
• Founded year: 1975
• Headcount: 1001-5000
• LinkedIn: oakley

Oakley, Inc., established in 1975 and headquartered in Lake Forest, California, is a prominent manufacturer and retailer of sports equipment, particularly known for its high-performance eyewear, apparel, and accessories. The company caters primarily to athletes and outdoor enthusiasts, emphasizing quality and innovation in its product designs. Oakley has developed a range of specialized products, including sunglasses, goggles, and helmets, which are engineered to enhance performance in various sports such as cycling, skiing, and golf. With a workforce of over 4,000 employees, Oakley operates a direct-to-consumer model through its online store and physical retail locations across several countries, including the United States, Canada, and the United Kingdom. This approach not only allows them to reach a broad audience but also helps them stay attuned to consumer preferences and trends in the sports equipment industry.

12. Brooks Running

• Website: brooksrunning.com
• Ownership type: Corporate
• Headquarters: Seattle, Washington, United States (USA)
• Employee distribution: United States (USA) 64%, Netherlands 11%, Vietnam 6%, Other 19%
• Latest funding: $85.0M, June 2016
• Founded year: 1914
• Headcount: 1001-5000
• LinkedIn: brooks-running-company

Brooks Sports, Inc., commonly known as Brooks Running, is a Seattle-based company that has been a significant player in the sporting goods industry since its founding in 1914. Specializing in running shoes and apparel, Brooks offers a comprehensive range of products tailored for runners, including footwear that features advanced cushioning technology and various apparel options designed for comfort and performance. The company primarily serves individual consumers who are passionate about fitness and seek high-quality gear to enhance their running experience. Brooks Running operates an online store, providing direct access to their products, and has established a community around running through initiatives like the Brooks Run Club. The company has also received substantial funding, with a reported amount of $85 million in 2016, which supports its growth and innovation efforts in the competitive sports equipment market.

13. PUMA Group

• Website: puma.com
• Ownership type: Private
• Headquarters: Herzogenaurach, Bavaria, Germany
• Employee distribution: Germany 17%, India 15%, United States (USA) 12%, Other 56%
• Founded year: 1948
• Headcount: 10001+
• LinkedIn: puma

PUMA Group, headquartered in Herzogenaurach, Bavaria, Germany, is a prominent sports apparel brand that has been operational since 1948. The company specializes in athletic footwear, apparel, and accessories, serving a global market of athletes and sports enthusiasts. PUMA is dedicated to creating innovative products designed to enhance athletic performance, with a strong emphasis on speed and agility in their product development processes. The company also prioritizes sustainability, actively working on initiatives that address environmental and social responsibilities. With over 20,000 employees worldwide, PUMA maintains a significant presence in various countries, including Germany, India, and the United States. Their involvement in multiple sports categories, such as football, motorsport, and basketball, further solidifies their position in the sports equipment industry.

14. Umbro

• Website: umbro.com
• Ownership type: Corporate
• Headquarters: Manchester, England, United Kingdom (UK)
• Employee distribution: Brazil 26%, United Kingdom (UK) 21%, China 13%, Other 39%
• Latest funding: $225.0M, December 2012
• Founded year: 1924
• Headcount: 51-200
• LinkedIn: umbro

Umbro, founded in 1924 and based in Manchester, England, is a sportswear manufacturer known for its specialization in football and rugby. The company produces a wide range of products, including team kits, training apparel, and footwear, serving athletes, sports teams, and fitness enthusiasts. Umbro operates both as a manufacturer and retailer, providing direct access to their products through their online store. The company has a significant presence in various countries, with notable employee distribution in Brazil, the UK, and China. Umbro has also received substantial funding, amounting to $225 million in 2012, which underscores its potential for growth and innovation in the sports equipment market.

15. Macron

• Website: macron.com
• Ownership type: Private
• Headquarters: Valsamoggia, Emilia-Romagna, Italy
• Employee distribution: Italy 69%, United Kingdom (UK) 12%, France 2%, Other 16%
• Founded year: 1971
• Headcount: 201-500
• LinkedIn: officialmacron

Macron S.p.A. is a private sportswear manufacturer based in Valsamoggia, Emilia-Romagna, Italy. Founded in 1971, the company specializes in high-performance athletic clothing and equipment, catering to athletes, sports teams, and enthusiasts. Macron offers a wide range of products, including activewear, Padel gear, and official kits for various sports such as football, rugby, and basketball. All products are designed and engineered in Bologna, reflecting the company's commitment to quality and innovation. Macron also emphasizes environmental sustainability and social responsibility in its operations. With a network of Macron Sports Hubs and a robust eCommerce platform, the company ensures global access to its products, supporting athletes at all levels.

16. O'Neills Irish International Sports Co. Ltd.

• Website: oneills.com
• Ownership type: Private
• Headquarters: Dublin, Dublin, Ireland
• Employee distribution: United Kingdom (UK) 57%, Ireland 26%, France 7%, Other 9%
• Founded year: 1918
• Headcount: 501-1000
• LinkedIn: oneills-sports

O'Neills Irish International Sports Co. Ltd. is a prominent manufacturer and retailer of sporting goods, specializing in high-performance sportswear and equipment tailored for various sports. Established in 1918 and based in Dublin, Ireland, O'Neills has built a reputation for quality and innovation in the sportswear market. The company serves a wide range of clients, including sports teams, clubs, and individual athletes, offering customized products designed to enhance athletic performance. Their extensive product line includes jerseys, shorts, and essential sports equipment for Gaelic football, rugby, soccer, and more. With production facilities located in Ireland, O'Neills maintains a strong commitment to local manufacturing while also catering to international markets, as evidenced by their employee distribution across the UK, Ireland, France, Australia, and beyond. This global reach, combined with their focus on high-quality sportswear, underscores their relevance in the sports equipment industry.

17. INTERSPORT Group

• Website: intersport.com
• Ownership type: Private Equity
• Headquarters: Bern, Bern, Switzerland
• Employee distribution: France 35%, Switzerland 18%, Greece 6%, Other 41%
• Latest funding: June 2015
• Founded year: 1968
• Headcount: 51-200
• LinkedIn: intersport-international-corporation

INTERSPORT Group, founded in 1968 and headquartered in Bern, Switzerland, is a prominent sporting goods retailer. The company specializes in offering a wide array of sports apparel, footwear, and equipment tailored for various sports and fitness activities. With a workforce of approximately 2,035 employees, INTERSPORT operates both online and through physical stores, providing customers with options for direct purchases and convenient in-store pickups. The company has a strong presence in Europe, particularly in France, Switzerland, and Greece, and emphasizes local ownership and community involvement in its operations. This approach allows INTERSPORT to cater effectively to the needs of local sports enthusiasts. Their extensive product range includes items for running, training, team sports, and outdoor activities, making them a go-to destination for sports enthusiasts of all levels.

18. INTERSPORT Sweden

• Website: intersport.se
• Ownership type: Private Equity
• Headquarters: Hönö, Västra Götaland, Sweden
• Employee distribution: Sweden 99%
• Latest funding: June 2015
• Founded year: 1968
• Headcount: 1001-5000
• LinkedIn: intersport-sweden

INTERSPORT Sweden, founded in 1968, is a prominent sports retailer based in Hönö, Västra Götaland, Sweden. The company specializes in outdoor and sports equipment, offering a wide range of products that include running gear, sports clothing, and footwear. With a workforce of over 1,000 employees, INTERSPORT operates more than 100 physical stores throughout Sweden, complemented by a comprehensive online shopping platform. Their customer base includes individual consumers as well as sports organizations seeking high-quality equipment for various activities. INTERSPORT is dedicated to providing an exceptional shopping experience, emphasizing customer service and convenience, such as free shipping and returns to stores. The company is part of a larger global network, with over 5,500 stores in 44 countries, positioning it as a significant player in the sports retail industry.

19. Rebel Sport

• Website: rebelsport.com.au
• Ownership type: Corporate
• Headquarters: Rhodes, New South Wales, Australia
• Employee distribution: Australia 97%, New Zealand 3%
• Latest funding: $624.3M, October 2011
• Founded year: 1985
• Headcount: 5001-10000
• LinkedIn: rebel-sport

Rebel Sport, based in Rhodes, New South Wales, Australia, is a prominent retail company that specializes in sports equipment and apparel. Established in 1985, Rebel Sport has built a strong reputation among sports enthusiasts and athletes by offering a comprehensive range of products. Their inventory includes footwear, clothing, and fitness accessories tailored for various sports, such as running, basketball, cricket, and more. The company operates primarily as a business-to-consumer retailer, providing customers with easy access to sports-related items through their online store. With a workforce of approximately 2,274 employees, Rebel Sport has a significant presence in the Australian market, and a small footprint in New Zealand. Their commitment to the sports industry is evident in their extensive product offerings and customer engagement initiatives.

20. Intersport France

• Website: intersport.fr
• Ownership type: Private
• Headquarters: Longjumeau, Île-De-France, France
• Employee distribution: France 99%
• Founded year: 1924
• Headcount: 10001+
• LinkedIn: intersport-france

Intersport France, based in Longjumeau, Île-De-France, is a prominent sports retailer that has been operational since 1924. The company specializes in offering a wide range of sports equipment and apparel, catering to both individual consumers and organizations. With a workforce of over 10,000 employees and a network of 885 stores across France, Intersport plays a crucial role in the local sports ecosystem. The company actively supports local athletes through sponsorships, fostering community engagement and promoting sports participation. Intersport is also committed to sustainability, focusing on eco-friendly practices and transportation solutions. Their initiatives include the production of bicycles and the promotion of eco-mobility, reflecting a dedication to reducing environmental impact. Additionally, Intersport provides financial support to amateur sports clubs, enhancing accessibility to sports for various demographics. Overall, Intersport France is a key player in the sports equipment sector, with a strong emphasis on community support and sustainability.

21. G-Form

• Website: g-form.com
• Ownership type: Corporate
• Headquarters: Providence, Rhode Island, United States (USA)
• Employee distribution: United States (USA) 94%, Puerto Rico 6%
• Latest funding: April 2021
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: g-form

G-Form, based in Providence, Rhode Island, is a sports equipment manufacturer that specializes in protective gear for athletes. Established in 2011, the company has developed a range of products tailored for various sports, including baseball, soccer, mountain biking, and lacrosse. G-Form's offerings are designed to enhance both safety and performance, catering to athletes of all ages. The company is known for its innovative technologies, such as SmartFlex, which provides flexible protection that hardens on impact, and RE ZRO, a biodegradable material that emphasizes environmental responsibility. G-Form primarily operates as a retailer, selling directly to consumers through its online platform, which allows for a streamlined shopping experience. Their commitment to quality and safety is further underscored by partnerships with professional athletes and military organizations, showcasing their dedication to advancing protective gear in the sports industry.

22. INTERSPORT Deutschland e.G.

• Website: intersport.de
• Ownership type: Private
• Headquarters: Heilbronn, Baden-Württemberg, Germany
• Employee distribution: Germany 100%
• Founded year: 1956
• Headcount: 10001+
• LinkedIn: intersport-deutschland-e.g.

INTERSPORT Deutschland e.G. is a prominent sports retailer based in Heilbronn, Baden-Württemberg, Germany. Established in 1956, the company specializes in offering a comprehensive range of sports apparel, footwear, and equipment tailored for various sports activities. With a focus on serving both casual sports enthusiasts and serious athletes, INTERSPORT provides products that cater to a wide spectrum of sporting needs. The company operates an online store that enhances the shopping experience, complemented by club membership benefits that encourage customer loyalty. Their commitment to customer satisfaction is evident in their services, such as free returns and fast delivery options. INTERSPORT's extensive inventory includes items for sports like football, running, cycling, and fitness, showcasing their active involvement in the sports equipment industry.

23. Joma Sport

• Website: joma-sport.com
• Ownership type: Private
• Headquarters: Portillo De Toledo, Castile-La Mancha, Spain
• Employee distribution: Spain 35%, Italy 19%, United Kingdom (UK) 6%, Other 39%
• Founded year: 1965
• Headcount: 201-500
• LinkedIn: joma-sport

Joma Sport, based in Portillo De Toledo, Spain, is a private company that has been active in the sports apparel and footwear industry since its inception in 1965. With a workforce of approximately 567 employees, Joma specializes in creating athletic clothing and footwear tailored for various sports, including football, running, and tennis. The company operates both online and through physical retail locations, ensuring accessibility for its customers. Joma is known for its partnerships with numerous sports teams and federations, including the Spanish Olympic Committee and various professional football clubs, which enhances its visibility and credibility in the sports sector. Their commitment to sustainability is also evident through initiatives promoting eco-friendly materials in their product lines.

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