The smartwatches sector focuses on wearable wrist devices that integrate technology to assist in health monitoring, fitness tracking, and daily connectivity. This rapidly evolving industry consists of companies varying from startups to established brands, creating products ranging from basic fitness trackers to advanced smartwatches equipped with health diagnostics and communication capabilities. Innovation is the industry’s heartbeat, with manufacturers constantly seeking to refine functionality, aesthetics, and user experience. With growing consumer awareness of health and wellness, coupled with advancements in connectivity and data analytics, the future is ripe for further growth and expanded applications in personal health management and lifestyle enhancement.


The following companies represent a spectrum of operations within the smartwatch industry. They range from startups to sizable enterprises, with headquarters across various regions from India to the USA and beyond. Established between 2003 and 2024, each firm specializes in areas such as fitness wearables, health monitoring apps, and connectivity solutions. Their workforce spans from small teams to thousands, indicating varying operational scales. This mix showcases the sector's dynamic environment and responsiveness to consumer expectations, driving innovation and market expansion.


Read on to discover more about the top smartwatches companies.


Top 23 Smartwatches Companies


1. Noise

  • Website: gonoise.com
  • Ownership type: Venture Capital
  • Headquarters: Gurugram, Haryana, India
  • Employee distribution: India 99%, Other 1%
  • Latest funding: Convertible note, $20.0M, April 2025
  • Founded year: 2014
  • Headcount: 201-500
  • LinkedIn: gonoise-com

Noise, founded in 2014 and based in Gurugram, Haryana, India, is a consumer electronics brand that specializes in smart wearables and audio products. The company has carved out a niche in the smartwatch market, offering a variety of models that cater to different consumer needs, including fitness tracking and health monitoring features. Noise operates primarily through direct sales on its website, which allows for a streamlined customer experience. The brand has gained recognition in India, positioning itself as a trusted name in smart wearables. Recently, Noise secured $20 million in funding, indicating strong investor interest and confidence in its growth trajectory. This financial backing supports its ongoing innovation and expansion in the competitive tech landscape.


2. Fitbit (now part of Google)

  • Website: fitbit.com
  • Ownership type: Corporate
  • Headquarters: San Francisco, California, United States (USA)
  • Employee distribution: United States (USA) 58%, Romania 12%, China 6%, Other 25%
  • Latest funding: $2.1B, November 2019
  • Founded year: 2007
  • Headcount: 1001-5000
  • LinkedIn: fitbit

Fitbit, Inc., founded in 2007 and based in San Francisco, California, is a health and fitness technology company that specializes in wearable devices, including smartwatches and activity trackers. The company focuses on helping consumers monitor their health metrics and fitness levels through its innovative products. Fitbit's offerings include popular models like the Fitbit Sense 2 and Fitbit Versa 4, which are designed to track various health indicators such as heart rate, sleep patterns, and physical activity. In addition to hardware, Fitbit provides a subscription service called Fitbit Premium, which offers advanced insights and personalized recommendations to enhance users' fitness routines. As part of Google, Fitbit benefits from enhanced technological integration and access to a broader ecosystem of services, further solidifying its position in the smartwatch market. The company has also received significant funding, amounting to $2.1 billion, which underscores its growth potential and commitment to innovation in the wearable technology space.


3. Shenzhen DO Intelligent Technology Co., Ltd


Shenzhen DO Intelligent Technology Co., Ltd, also known as Aidu Technology, is a private company based in Shenzhen, Guangdong, China. Established in 2012, the company specializes in the design and manufacture of smart wearable devices, prominently featuring smartwatches and fitness bands. Aidu Technology focuses on health monitoring, offering products that track vital metrics such as heart rate and blood oxygen levels. This focus aligns with the increasing consumer demand for health-oriented technology. The company boasts a strong manufacturing capacity, with a monthly output exceeding one million units, supported by a workforce of over 700 employees. Aidu Technology emphasizes innovation, investing in research and development to enhance its product offerings and maintain competitive edge in the consumer electronics market.


4. KUMI_office

  • Website: en.kumi.top
  • Ownership type: Private
  • Headquarters: Escalon, California, United States (USA)
  • Founded year: 2014
  • Headcount: 51-200
  • LinkedIn: kumi-smartwatch

KUMI_office, based in Escalon, California, is a private consumer electronics company founded in 2014. The company specializes in smartwatches and wearable technology, providing a range of products designed to enhance health and connectivity for consumers. KUMI_office operates an online store where customers can purchase their products directly, including various smartwatch models and fitness trackers. Their product lineup features several series, such as the Active KU Series and Business GW Series, which cater to different consumer needs. KUMI_office is focused on delivering technology that integrates seamlessly into daily life, making it a notable player in the smartwatch industry.


5. Shenzhen Smart Care Technology Limited


Shenzhen Smart Care Technology Limited, established in 2009, is a private manufacturer based in Shenzhen, Guangdong, China. The company specializes in smart wearable technology, offering a variety of products including smartwatches and fitness bracelets aimed at health monitoring and fitness tracking. With a workforce of around 40 employees, the company primarily serves consumers interested in technology and health. They emphasize customer satisfaction through robust after-sales support. Their manufacturing capabilities include a dust-free workshop and a significant monthly production capacity, showcasing their commitment to quality and efficiency in the wearable tech market. The company operates mainly in China, with a small presence in the United Arab Emirates and India, indicating a focused market strategy. Their product line includes various models such as Bluetooth calling smartwatches, GPS watches, and AMOLED displays, reflecting their engagement in the evolving smartwatch industry.


6. Shenzhen Vivistar Technology Co., Ltd.


Shenzhen Vivistar Technology Co., Ltd. is a private company based in Shenzhen, Guangdong, China, founded in 2003. The company specializes in consumer electronics, with a strong emphasis on smartwatches designed to monitor various health metrics. Their product line includes outdoor sports watches and smart devices that cater to health-conscious consumers and fitness enthusiasts. Vivistar's smartwatches feature capabilities such as SPO2 health monitoring, waterproof designs, and fitness tracking functionalities. The company operates primarily within China and has a production capacity that supports significant output, indicating a robust operational framework. Their focus on health monitoring aligns with current trends in wearable technology, making them a relevant player in the smartwatch market.


7. Withings

  • Website: withings.com
  • Ownership type: Private Equity
  • Headquarters: Issy-Les-Moulineaux, Île-De-France, France
  • Employee distribution: France 79%, United States (USA) 15%, Spain 3%, Other 3%
  • Latest funding: Other (Grant), $21.8M, December 2024
  • Founded year: 2008
  • Headcount: 201-500
  • LinkedIn: withings

Withings, founded in 2008 and based in Issy-Les-Moulineaux, France, is a health technology company that specializes in connected health devices. The company offers a variety of products, including smart scales, blood pressure monitors, and health tracking watches, aimed at both consumers and healthcare providers. Withings operates an online store, allowing customers to purchase their devices directly, which enhances the accessibility of health monitoring tools. The company has received funding, including a notable grant in December 2024, which supports its ongoing innovation in health technology. Withings is recognized for its commitment to integrating advanced health scans into its products, enabling users to monitor vital health parameters effectively. Their devices have been instrumental in detecting cardiovascular anomalies and other health issues, showcasing their relevance in the health tech industry.


8. Pebble

  • Website: pebblecart.com
  • Ownership type: Corporate
  • Headquarters: Bengaluru Urban, Karnataka, India
  • Employee distribution: India 100%
  • Latest funding: June 2022
  • Founded year: 2013
  • Headcount: 51-200
  • LinkedIn: pebble-mobile-accessories

Pebble, based in Bengaluru Urban, Karnataka, India, is a consumer electronics brand that specializes in smart wearables and accessories. Founded in 2013, the company has carved out a niche in the smartwatch market, offering a variety of products that cater to tech-savvy consumers. Pebble's product lineup includes smartwatches designed for different demographics, such as the Luxe Edition, Value Edition, and Women's Edition. The company is committed to innovation and design, focusing on features that enhance connectivity and health monitoring. Pebble has gained traction in the Indian market, promoting its products through various channels and emphasizing customer satisfaction with a hassle-free replacement policy and warranty support. Their active engagement in the smart wearables sector reflects their dedication to meeting the evolving needs of consumers.


9. COVE IoT - KaHa Pte Ltd

  • Website: coveiot.com
  • Ownership type: Private
  • Headquarters: Singapore
  • Employee distribution: India 83%, Singapore 13%, China 4%
  • Latest funding: $4.0M, November 2017
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: kaha-pte-ltd

COVE IoT - KaHa Pte Ltd, founded in 2015 and based in Singapore, is a private technology firm that specializes in IoT wearables. The company is known for its range of smart products, particularly smartwatches and fitness bands, aimed at enhancing health and wellness. COVE IoT operates as an end-to-end platform, enabling brands to efficiently launch their wearable products. Their offerings include various smartwatch models such as the S2, C8, and the Bridgestone series, which are designed to track health metrics and promote an active lifestyle. The company has also received funding of $4 million in 2017, which supports its growth and innovation in the wearable technology sector. With a dedicated team and a focus on research and development, COVE IoT is positioned to make a significant impact in the smart wearable market.


10. Kospet

  • Website: kospet.com
  • Ownership type: Private
  • Headquarters: Shenzhen, Guangdong, China
  • Employee distribution: China 100%
  • Founded year: 2018
  • Headcount: 51-200
  • LinkedIn: kospet

Kospet, established in 2018 and based in Shenzhen, Guangdong, China, is a private company that specializes in the design and manufacture of smartwatches and related accessories. The brand is particularly known for its rugged smartwatches, which are tailored for fitness enthusiasts and outdoor adventurers. Kospet's product lineup includes various models that boast advanced features such as multiple sports modes, GPS capabilities, and robust water resistance. The company operates primarily through its online store, allowing it to cater directly to consumers seeking reliable wearable technology. Kospet's commitment to quality is underscored by their offering of a two-year warranty on their products, which enhances consumer confidence in their brand. With a workforce of around 16 employees, Kospet is a small but focused player in the smartwatch industry, emphasizing innovation and customer satisfaction.


11. Joint Chinese Ltd (J-Style)

  • Website: jointcorp.com
  • Ownership type: Private
  • Headquarters: Shenzhen, Guangdong, China
  • Employee distribution: China 100%
  • Founded year: 2004
  • Headcount: 201-500
  • LinkedIn: jointchinese

Joint Chinese Ltd (J-Style), based in Shenzhen, Guangdong, China, specializes in the manufacturing of wearable health monitoring devices. Founded in 2004, the company has carved out a niche in the health technology sector, producing a range of products that includes smartwatches, fitness trackers, and various health monitoring solutions. Their offerings cater to health-conscious consumers and organizations looking for advanced technology to improve health management. J-Style's product lineup features smartwatches equipped with functionalities such as ECG monitoring, blood pressure tracking, and glucose monitoring, reflecting a commitment to innovation in health technology. The company operates primarily in China and focuses on direct sales, emphasizing quality and customer satisfaction in their manufacturing processes.


12. Simson

  • Website: mibrofit.com
  • Ownership type: Private
  • Headquarters: Shenzhen, Guangdong, China
  • Employee distribution: China 100%
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: simson3c

Simson, known through its brand Mibro, is a private consumer electronics company based in Shenzhen, Guangdong, China. Established in 2015, Mibro specializes in smartwatches and wearable technology, offering a range of products that cater to fitness enthusiasts, health-conscious individuals, and parents looking for safety solutions for their children. The company operates primarily through direct sales via its online platform, ensuring a streamlined purchasing experience for consumers. Mibro's product lineup includes various series of smartwatches, such as the Professional Sport Series, Lifestyle Series, Essential Series, and Kids Watch Phone, each designed with specific features to meet the needs of different user demographics. Their smartwatches are equipped with advanced health monitoring tools, multiple sports modes, and connectivity features, reflecting their commitment to innovation in the wearable tech space.


13. Amazfit

  • Website: us.amazfit.com
  • Ownership type: Private
  • Headquarters: Milpitas, California, United States (USA)
  • Employee distribution: United States (USA) 20%, India 20%, China 9%, Other 50%
  • Founded year: 2014
  • Headcount: 201-500
  • LinkedIn: amazfit

Amazfit, based in Milpitas, California, is a private consumer electronics company founded in 2014. The company specializes in smartwatches and fitness wearables, targeting fitness enthusiasts with products that offer advanced health and activity tracking features. Amazfit operates primarily through direct sales to consumers via their online store, which allows them to maintain a close relationship with their customer base. Their product lineup includes various models designed for different user needs, such as the Amazfit T-Rex and Bip series, which are known for their durability and functionality. The company has a global employee distribution, with significant presence in the USA, India, and China, reflecting its international reach. Amazfit continues to innovate in the wearable technology space, contributing to the growing trend of health monitoring and fitness tracking.


14. Shenzhen Maxtop Digital Technology Co., Ltd.


Shenzhen Maxtop Digital Technology Co., Ltd. is a private company based in Shenzhen, Guangdong, China, founded in 2012. The company specializes in the manufacturing of smart wearables, including smartwatches, smart bracelets, and devices designed for children. Maxtop offers OEM and ODM services, allowing them to provide customized solutions tailored to the specific needs of businesses and consumers in the electronics sector. With a production capacity of 500,000 units per month and a dedicated R&D team, Maxtop is positioned to meet the demands of a rapidly evolving market. Their products have received certifications such as CE, RoHS, and Prop65, ensuring compliance with international safety standards. The company has built a reputation for quality and innovation, making it a notable player in the smartwatch manufacturing industry.


15. Garmin Colombia

  • Website: garmin.com.co
  • Ownership type: Private
  • Headquarters: Bogota, Bogota, Colombia
  • Employee distribution: Colombia 100%
  • Founded year: 2009
  • Headcount: 51-200
  • LinkedIn: garmin-colombia

Garmin Colombia, established in 2009, operates as a private entity based in Bogotá, Colombia. The company is part of Garmin, a global leader in GPS technology and consumer electronics. Garmin Colombia specializes in a variety of products, prominently featuring smartwatches designed for fitness tracking and outdoor adventures. Their offerings include a range of sports watches, cycling computers, and portable GPS devices, catering to both casual users and serious athletes. The company primarily sells its products directly to consumers through its online store, ensuring a streamlined purchasing experience. Garmin Colombia's focus on health and fitness technology positions it as a relevant player in the smartwatch industry, appealing to a market that increasingly values wearable technology for health monitoring and performance tracking.


16. Hammer Lifestyle

  • Website: hammeronline.in
  • Ownership type: Private
  • Headquarters: Panipat, Haryana, India
  • Founded year: 2019
  • Headcount: 51-200
  • LinkedIn: hammer-audio

Hammer Lifestyle, based in Panipat, Haryana, India, is a private consumer electronics retailer that was established in 2019. The company specializes in smartwatches, earbuds, headphones, and other electronic devices, catering to consumers who seek innovative and budget-friendly technology solutions. Hammer Lifestyle operates primarily through its online store, providing direct access to its product range. Their smartwatch offerings include various models designed to meet different consumer needs, showcasing their commitment to this segment of the electronics market. The company has not reported any funding, indicating that it is self-sustained in its operations thus far.


17. Garett

  • Website: garett.com.pl
  • Ownership type: Private
  • Headquarters: Kielce, Świętokrzyskie Voivodeship, Poland
  • Employee distribution: Poland 86%, Spain 14%
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: garett-electronics

Garett is a consumer electronics retailer based in Kielce, Poland, founded in 2014. The company focuses on smartwatches and beauty devices, offering a variety of products aimed at health monitoring and personal care. Garett has carved out a niche in the smartwatch market, particularly with its offerings for children, which include features like GPS tracking and communication capabilities. The company operates primarily through its online store, providing a user-friendly shopping experience with secure payment options and order tracking. With a workforce of around 35 employees, Garett has a significant presence in Poland and a growing footprint in Spain. The brand emphasizes quality and innovation, aiming to enhance the active and healthy lifestyles of its customers through modern technology.


18. Mobvoi

  • Website: mobvoi.com
  • Ownership type: Corporate
  • Headquarters: Beijing, Beijing, China
  • Employee distribution: China 94%, Other 6%
  • Latest funding: $12.1M, April 2024
  • Founded year: 2012
  • Headcount: 501-1000
  • LinkedIn: mobvoi

Mobvoi Information Technology Company Limited, founded in 2012 and based in Beijing, specializes in consumer electronics, particularly smartwatches and wireless earbuds. The company is recognized for its innovative approach, particularly in voice recognition and natural language processing technologies. Mobvoi's flagship products, the TicWatch series, are designed for tech-savvy consumers, offering features that enhance user experience through smart functionalities. With a workforce of around 246 employees, the company has a strong presence in China, which constitutes 94% of its employee base. Recently, Mobvoi secured funding of approximately $12.1 million in April 2024, indicating its active pursuit of growth and development in the competitive smartwatch market.


19. Shenzhen Chileaf Electronics Co.,Ltd


Shenzhen Chileaf Electronics Co., Ltd. is a private health electronics manufacturer based in Shenzhen, Guangdong, China. Established in 2018, the company specializes in the research, development, and production of smart wearable devices and fitness technology. Their product offerings include smartwatches, heart rate monitors, and body fat scales, catering to both consumers and businesses interested in health and wellness solutions. Chileaf has invested in building a robust R&D team and has applied for over 60 patents, showcasing their commitment to innovation. The company has also received recognition as a National High-tech Enterprise, reflecting its focus on quality and technological advancement in the health electronics sector.


20. Letsfit

  • Website: letsfit.com
  • Ownership type: Private
  • Headquarters: Plantation, Florida, United States (USA)
  • Employee distribution: Brazil 46%, United States (USA) 46%, China 8%
  • Founded year: 2016
  • Headcount: 201-500
  • LinkedIn: letsfit

Letsfit, founded in 2016 and based in Plantation, Florida, is a private company that operates primarily as a consumer electronics retailer. The company specializes in smartwatches and audio devices, with a strong emphasis on health monitoring and fitness tracking. Letsfit aims to provide affordable technology solutions to consumers, making fitness tracking accessible to a broader audience. Their online store features a variety of smartwatches designed for activity tracking, heart rate monitoring, and sleep analysis, appealing to health-conscious individuals. The company has a significant presence in both the United States and Brazil, with a workforce that reflects this distribution. Letsfit has not reported any funding, indicating a self-sustained growth model. Their focus on customer support and satisfaction is evident through policies like free shipping, a 30-day money-back guarantee, and lifetime customer support, which enhance their appeal in the competitive smartwatch market.


21. Garmin Technologies

  • Website: garmin.co.in
  • Ownership type: Private
  • Headquarters: Rai Durg, Telangana, India
  • Employee distribution: India 96%, United States (USA) 4%
  • Founded year: 1989
  • Headcount: 10001+
  • LinkedIn: garmin-india-official

Garmin Technologies, founded in 1989 and based in Rai Durg, Telangana, India, is a private consumer electronics company that specializes in GPS technology and wearable devices. With a workforce of over 10,000 employees, Garmin has carved out a significant niche in the market by offering a wide array of products, including smartwatches, fitness trackers, and marine equipment. Their smartwatches cater primarily to outdoor enthusiasts and athletes, providing features that support various activities such as running, swimming, and cycling. Garmin operates through direct sales to consumers via their online store, ensuring a streamlined purchasing experience. The company has built a reputation for quality and reliability in its products, making it a notable player in the smartwatch industry.


22. Iwown

  • Website: iwownfit.com
  • Ownership type: Private
  • Headquarters: Shenzhen, Guangdong, China
  • Employee distribution: China 100%
  • Founded year: 2012
  • Headcount: 51-200
  • LinkedIn: iwownfit

Shenzhen IWOWN Technology Co., Ltd., founded in 2012, is a private company based in Shenzhen, Guangdong, China. It specializes in health technology and wearable devices, particularly smartwatches and health monitoring tools. Iwown's product lineup includes various smartwatches designed for health management, with a particular emphasis on catering to seniors and families. The company operates through original design manufacturing (ODM) services and has established a significant presence in the global market, serving over 40 countries and regions. Iwown has invested in research and development, with centers in China and Japan, and collaborates with medical institutions to enhance its product offerings. Their smartwatches feature advanced health monitoring capabilities, including ECG and blood oxygen saturation tracking, which align with current consumer health trends. Iwown has also achieved various quality certifications, underscoring its commitment to product quality and safety.


23. Shenzhen KY Technology Co.,Ltd.


Shenzhen KY Technology Co.,Ltd., also known as Shenzhen KY Intelligent Digital., Ltd, is a private manufacturer based in Shenzhen, Guangdong, China. Founded in 2011, the company specializes in the design and production of smart wearable products, with a particular emphasis on smartwatches. With a workforce of over 200 employees and a factory covering 6,000 square meters, Shenzhen KY Technology has positioned itself as a significant player in the smartwatch market. The company exports more than 800,000 smartwatches each month to various countries, demonstrating its capability to meet global demand. Additionally, Shenzhen KY Technology operates under its own brand, Laxas Fit, which is sold in over 50 countries. The company is committed to technological innovation and aims to provide high-quality products that meet the needs of consumers and businesses alike.



Smartwatches Insights: Key Companies


CompanyHeadquarterSizeFoundedOwnership
NoiseGurugram, Haryana, India201-5002014Venture Capital
Fitbit (now part of Google)San Francisco, California, United States (USA)1001-50002007Corporate
Shenzhen DO Intelligent Technology Co., LtdShenzhen, Guangdong, China1001-50002012Private
KUMI_officeEscalon, California, United States (USA)51-2002014Private
Shenzhen Smart Care Technology LimitedShenzhen, Guangdong, China201-5002009Private
Shenzhen Vivistar Technology Co., Ltd.Shenzhen, Guangdong, China201-5002003Private
WithingsIssy-Les-Moulineaux, Île-De-France, France201-5002008Private Equity
PebbleBengaluru Urban, Karnataka, India51-2002013Corporate
COVE IoT - KaHa Pte LtdSingapore51-2002015Private
KospetShenzhen, Guangdong, China51-2002018Private
Joint Chinese Ltd (J-Style)Shenzhen, Guangdong, China201-5002004Private
SimsonShenzhen, Guangdong, China51-2002015Private
AmazfitMilpitas, California, United States (USA)201-5002014Private
Shenzhen Maxtop Digital Technology Co., Ltd.Shenzhen, Guangdong, China51-2002012Private
Garmin ColombiaBogota, Bogota, Colombia51-2002009Private
Hammer LifestylePanipat, Haryana, India51-2002019Private
GarettKielce, Świętokrzyskie Voivodeship, Poland11-502014Private
MobvoiBeijing, Beijing, China501-10002012Corporate
Shenzhen Chileaf Electronics Co.,LtdShenzhen, Guangdong, China51-2002018Private
LetsfitPlantation, Florida, United States (USA)201-5002016Private
Garmin TechnologiesRai Durg, Telangana, India10001+1989Private
IwownShenzhen, Guangdong, China51-2002012Private
Shenzhen KY Technology Co.,Ltd.Shenzhen, Guangdong, China51-2002011Private


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