The plastic toy companies in Nan are a vital sector focused on manufacturing engaging and safe recreational products. This industry primarily encompasses firms producing molded and constructed toys aimed at children. Companies in this sector often showcase innovation with educational themes, sustainability, and creativity at their core. As market trends shift toward environmentally conscious practices, manufacturers are increasingly using recycled materials and developing eco-friendly products. With competitive advancements in technology and user experience, the industry is positioned for growth, matching consumer expectations for quality and responsible manufacturing. Emerging consumer preferences may further shape its evolution.


This listing features 23 notable plastic toy companies, showcasing a range of operations from small innovative firms to expansive giants. Companies range in size, with some employing over 10,000 individuals like LEGO Group, while others have just a few dozen employees, such as Teorema Giocattoli. The firms are headquartered across different countries, including Denmark, the USA, Japan, China, and Brazil, each contributing unique specializations. From eco-friendly toys produced by Green Toys to educational products by Fisher-Price, these companies reflect a blend of tradition and modernity in design and purpose.


Continue reading to discover top plastic toy companies.


Top 23 Plastic Toys Companies


1. the LEGO Group

  • Website: lego.com
  • Ownership type: Private
  • Headquarters: Billund, Denmark
  • Employee distribution: Denmark 35%, United States (USA) 15%, United Kingdom (UK) 13%, Other 37%
  • Founded year: 1932
  • Headcount: 10001+
  • LinkedIn: lego-group

The LEGO Group, based in Billund, Denmark, is a private toy manufacturer renowned for its plastic construction toys. Founded in 1932, the company has grown to employ over 19,000 individuals worldwide. LEGO offers a wide array of products, including various themed sets, merchandise, and educational tools aimed at both children and adult enthusiasts. The company operates primarily as a retailer, selling directly to consumers through its online platform. LEGO's commitment to creativity and play is evident in its extensive range of themes, which cater to different interests and age groups. The brand has also made strides in sustainability, focusing on eco-friendly materials and practices. With a significant presence in markets such as the United States, the United Kingdom, and Mexico, LEGO continues to be a major force in the toy industry.


2. Little Tikes

  • Website: littletikes.com
  • Ownership type: Private
  • Headquarters: Hudson, Ohio, United States (USA)
  • Employee distribution: United States (USA) 98%, Other 2%
  • Founded year: 1969
  • Headcount: 1001-5000
  • LinkedIn: the-little-tikes-company

Little Tikes, founded in 1969 and based in Hudson, Ohio, is a prominent manufacturer of children's toys crafted from molded plastic. The company has built a reputation for creating safe and engaging products tailored for infants and young children. Their extensive product range includes active play toys, ride-ons, pretend play items, and various preschool toys, all designed to inspire creativity and physical activity among young users. Little Tikes primarily serves parents and caregivers who prioritize safety and developmental benefits in their children's playtime. The company operates an online store, allowing customers to purchase directly from them, which reflects their commitment to customer service and convenience. With a workforce of around 461 employees, Little Tikes remains a significant player in the toy industry, focusing on innovation and quality in their offerings.


3. Green Toys Inc.

  • Website: greentoys.com
  • Ownership type: Private Equity
  • Headquarters: Sausalito, California, United States (USA)
  • Employee distribution: United States (USA) 79%, Argentina 21%
  • Latest funding: September 2013
  • Founded year: 2007
  • Headcount: 11-50
  • LinkedIn: green-toys-inc.

Green Toys Inc., founded in 2007 and based in Sausalito, California, is a toy manufacturer that specializes in eco-friendly toys crafted from 100% recycled plastic. The company is dedicated to providing safe and sustainable play options for children, appealing to parents who prioritize environmental responsibility. Their product range includes various toys suitable for different age groups, with a strong emphasis on quality and safety in their manufacturing processes. Green Toys operates entirely within the United States, from design to production, which allows them to maintain strict quality control and support local jobs. The company has not reported any recent funding, indicating a stable operational model focused on its core mission of promoting sustainability through play.


4. Fisher-Price, Inc.

  • Website: fisher-price.com
  • Ownership type: Corporate
  • Headquarters: East Aurora, New York, United States (USA)
  • Employee distribution: United States (USA) 95%, Other 5%
  • Latest funding: $1.0B, August 1993
  • Founded year: 1930
  • Headcount: 501-1000
  • LinkedIn: fisher-price

Fisher-Price, Inc. is a prominent toy manufacturer based in East Aurora, New York, specializing in educational toys designed for infants, toddlers, and preschoolers. Founded in 1930, the company has built a strong reputation for creating engaging and developmentally appropriate toys that support early childhood learning. Their product offerings include popular lines such as Little People, which encourages imaginative play, and Power Wheels, which provides children with a fun and safe driving experience. Fisher-Price is dedicated to quality and safety, ensuring that their toys meet rigorous standards. With a workforce of approximately 738 employees, the company remains a significant player in the toy industry, focusing on the needs of parents and caregivers who seek enriching play experiences for their children.


5. ToysRUs

  • Website: toysrus.com
  • Ownership type: Private Equity
  • Headquarters: Parsippany-Troy Hills, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 54%, Canada 12%, South Africa 4%, Other 30%
  • Latest funding: June 2019
  • Founded year: 1948
  • Headcount: 10001+
  • LinkedIn: toysrus1

ToysRUs, founded in 1948 and based in Parsippany-Troy Hills, New Jersey, is a retail company that specializes in toys and games. The company offers a wide array of products for children, including action figures, arts and crafts, and outdoor play items. With over 13,000 employees, ToysRUs serves primarily families and individuals looking for quality toys. Their online shopping platform features various categories, making it easy for customers to explore and purchase products. Despite facing financial difficulties in the past, ToysRUs has managed to maintain its presence in the toy industry, continuing to provide a shopping experience that appeals to a broad audience. The company has not reported any recent funding, indicating a stable operational status without external financial support.


6. Zihan Plastic Industries

  • Website: zihantoys.com
  • Ownership type: Private
  • Headquarters: Dhaka, Dhaka, Bangladesh
  • Employee distribution: Bangladesh 100%
  • Founded year: 2007
  • Headcount: 501-1000
  • LinkedIn: zihantoy

Zihan Plastic Industries, based in Dhaka, Bangladesh, is a private toy manufacturer that specializes in the production and export of plastic toys. Established in 2007, the company has grown to employ between 501 and 1000 individuals, with a strong focus on quality, safety, and affordability in their product offerings. Zihan Plastic Industries serves both domestic and international markets, providing a variety of toys that include construction sets, musical instruments, and sports-related items. The company emphasizes superior design and prompt delivery, aiming to create enjoyable and safe play experiences for children. They have achieved certifications such as ISO 9001 and food-grade safety standards, which reflect their commitment to quality management and customer satisfaction. Zihan Plastic Industries actively participates in international toy fairs, showcasing their products and fostering relationships with business partners. Their mission is to deliver quality products at reasonable prices, making them a notable player in the plastic toy industry.


7. Bandai Co., Ltd

  • Website: bandai.co.jp
  • Ownership type: Private
  • Headquarters: Japan
  • Employee distribution: Japan 56%, China 16%, France 10%, Other 19%
  • Founded year: 1950
  • Headcount: 1001-5000
  • LinkedIn: bandai-co.-ltd

Bandai Co., Ltd, established in 1950, is a prominent toy manufacturer and entertainment company based in Japan. The company specializes in the design, development, and sales of a wide range of products, including toys, models, and lifestyle goods. Bandai caters to consumers of all ages, providing engaging products that inspire creativity and enjoyment. Their portfolio features popular items such as action figures, model kits, and collectible toys, often linked to well-known anime and manga franchises. This strategic alignment with popular culture not only enhances their product appeal but also solidifies their position in the market. Bandai operates globally, with a significant presence in Japan, China, France, and the United States, showcasing their international reach and influence in the toy industry.


8. Zuru

  • Website: zuru.com
  • Ownership type: Private
  • Headquarters: Hong Kong S.A.R
  • Employee distribution: New Zealand 42%, China 31%, United States (USA) 17%, Other 11%
  • Founded year: 2003
  • Headcount: 1001-5000
  • LinkedIn: zurugroup

Zuru is a Hong Kong-based toy manufacturer that has made a significant impact in the toy and consumer goods sectors since its inception in 2003. The company operates through three main divisions: ZURU Toys, ZURU Edge, and ZURU Tech. ZURU Toys is particularly recognized for its innovative products, which include popular brands like Bunch O Balloons™, X-Shot™, Rainbocorns™, Mini Brands™, and Robo Alive™. These products are designed to inspire imaginative play and are distributed to major retailers in over 120 countries. Zuru's focus on automation and cutting-edge manufacturing processes has enabled it to remain competitive and responsive to market trends. The company employs over 1,000 people across various global locations, including New Zealand, China, and the United States, reflecting its international reach and operational scale.


9. The Entertainer

  • Website: thetoyshop.com
  • Ownership type: Corporate
  • Headquarters: Amersham, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 92%, Pakistan 3%, Egypt 2%, Other 3%
  • Latest funding: $100.0M, May 2018
  • Founded year: 1981
  • Headcount: 1001-5000
  • LinkedIn: the-entertainer

The Entertainer (Amersham) Limited is a prominent toy retailer based in Amersham, England, established in 1981. The company operates both physical stores and an online platform, catering primarily to consumers, especially parents and guardians looking for quality toys for their children. With a workforce of over 1,000 employees, The Entertainer has a significant presence in the UK toy market. Their product offerings include a wide range of toys and games, with a notable emphasis on plastic toys from well-known brands such as LEGO, Hot Wheels, and Playmobil. The Entertainer's commitment to providing a variety of toys ensures they remain relevant in the competitive toy industry, appealing to a broad customer base. In 2018, the company secured funding amounting to £100 million, which underscores their growth potential and operational capacity.


10. Hape Holding AG

  • Website: hape.com
  • Ownership type: Venture Capital
  • Headquarters: Stansstad, Nidwalden, Switzerland
  • Employee distribution: China 36%, United States (USA) 14%, Switzerland 14%, Other 36%
  • Latest funding: January 2017
  • Founded year: 1986
  • Headcount: 1001-5000
  • LinkedIn: hape-toys-europe

Hape Holding AG, founded in 1986 and based in Stansstad, Switzerland, is a prominent toy manufacturer known for its eco-friendly and educational toys aimed at children. The company operates primarily as a B2C retailer, offering a wide array of products that promote learning through play. Hape's toys are designed with input from child psychologists and educators, ensuring they support essential skills such as creativity, problem-solving, and social interaction. The company emphasizes sustainability, utilizing planet-friendly plastics and maintaining its own bamboo forest for production. Hape's global reach includes significant operations in China, the United States, and several European countries, reflecting its commitment to providing quality toys that cater to a growing market of environmentally conscious consumers.


11. Weijun Toys

  • Website: weijuntoy.com
  • Ownership type: Private
  • Headquarters: Dongguan, Guangdong, China
  • Employee distribution: China 100%
  • Founded year: 2002
  • Headcount: 201-500
  • LinkedIn: weijuntoys

Weijun Toy Co., Ltd., based in Dongguan, Guangdong, China, is a private toy manufacturer that has been in operation since 2002. With a workforce of approximately 500 employees, the company specializes in producing a wide range of toys and gifts, including plush figures, action toys, and collectible items. Weijun Toys serves both businesses and consumers, emphasizing high-quality products tailored for children and collectors alike. The company prides itself on its nearly 30 years of experience in the industry, focusing on innovation and customization in its manufacturing processes. Weijun Toys operates two factories in China, showcasing significant production capacity and advanced technology, including 45 injection machines. They adhere to international quality standards, holding certifications such as ISO9001 and various safety certifications, which reflect their commitment to quality and safety in toy manufacturing.


12. Cotiplás Brinquedos

  • Website: cotiplas.com.br
  • Ownership type: Private
  • Headquarters: Laranjal Paulista, Sao Paulo, Brazil
  • Employee distribution: Brazil 100%
  • Founded year: 1982
  • Headcount: 501-1000
  • LinkedIn: cotiplas

Cotiplás Brinquedos, established in 1982 in Laranjal Paulista, São Paulo, Brazil, is a prominent manufacturer and retailer of toys. The company specializes in a range of products, including dolls, puzzles, and educational toys, aimed primarily at children and families. Cotiplás emphasizes safety and creativity in its offerings, ensuring that its toys are not only fun but also promote imaginative play. The company operates an online store, allowing customers to easily browse and purchase its products. With a workforce of approximately 600 employees, Cotiplás is well-equipped to meet the demands of the Brazilian market. The company has built a reputation for quality and innovation, making it a notable player in the plastic toy industry.


13. schleich

  • Website: schleich-s.com
  • Ownership type: Private Equity
  • Headquarters: Munich, Bavaria, Germany
  • Employee distribution: Germany 57%, United States (USA) 15%, France 8%, Other 20%
  • Latest funding: July 2019
  • Founded year: 1935
  • Headcount: 201-500
  • LinkedIn: schleich-gmbh

Schleich GmbH, based in Munich, Bavaria, Germany, is a private equity-owned toy manufacturer that has been crafting high-quality figurines and playsets since its inception in 1935. The company focuses on products that stimulate imaginative play and storytelling, primarily targeting families and gift-givers. Schleich's extensive product line features various themes, including wildlife, farm animals, and popular franchises like The Smurfs and Harry Potter. They operate an online store, allowing direct consumer access to their offerings. Schleich is also committed to sustainability, with initiatives such as Cradle to Cradle certification for their recyclable figurines, showcasing their dedication to environmentally friendly practices. With a workforce of around 397 employees, Schleich has a significant presence in markets like Germany and the United States, further solidifying its role in the plastic toy industry.


14. MGA Entertainment

  • Website: mgae.com
  • Ownership type: Corporate
  • Headquarters: Los Angeles, California, United States (USA)
  • Employee distribution: United States (USA) 56%, Hong Kong S.A.R 9%, United Kingdom (UK) 8%, Other 27%
  • Latest funding: November 2022
  • Founded year: 1979
  • Headcount: 1001-5000
  • LinkedIn: mga-entertainment

MGA Entertainment, based in Los Angeles, California, is a prominent toy manufacturer and retailer that specializes in the design and production of dolls and collectibles. Founded in 1979, the company has grown to employ over 1,200 individuals and has a global presence, with operations in various countries including Hong Kong, the UK, and Mexico. MGA is particularly recognized for its popular brands such as BABY born®, which has been a trusted name among parents and children for over three decades. The company emphasizes high-quality, imaginative toys that foster creativity and emotional growth in children. Additionally, MGA's Miniverse line reflects a trend towards miniaturized collectibles, appealing to both young audiences and adult collectors. The company continues to innovate and adapt to market demands, maintaining its relevance in the competitive toy industry.


15. Teorema Giocattoli


Teorema Giocattoli, founded in 1989 and based in Boara Pisani, Italy, is a private toy manufacturer and distributor. The company specializes in a wide range of toys, including educational and plush toys, and has developed a strong presence in the toy industry over the years. Teorema serves retailers and wholesalers, ensuring that their products meet stringent European safety standards. With a workforce of 19 employees, the company operates with a focus on innovation and customer satisfaction, continually updating their catalog to align with market demands. Teorema's brands, such as T-Control, highlight their commitment to producing high-quality plastic toys, particularly in the realm of remote-controlled vehicles. Their operational strategies include rapid order fulfillment and a strong emphasis on safety, making them a reliable partner for businesses in the toy sector.


16. Moose Toys

  • Website: moosetoys.com
  • Ownership type: Family Owned
  • Headquarters: Melbourne, Victoria, Australia
  • Employee distribution: Australia 46%, United States (USA) 24%, United Kingdom (UK) 14%, Other 17%
  • Founded year: 1985
  • Headcount: 501-1000
  • LinkedIn: moose-toys

Moose Toys is a family-owned toy manufacturer and retailer based in Melbourne, Victoria, Australia. Established in 1985, the company specializes in designing and distributing interactive and collectible toys. Moose Toys has made a name for itself with popular product lines like Shopkins and Little Live Pets, which cater primarily to children and their parents. The company operates on a global scale, distributing its products to over 50 countries, which highlights its significant presence in the toy market. With a workforce of approximately 655 employees, Moose Toys continues to innovate and adapt to the evolving demands of the toy industry, ensuring its relevance and competitiveness.


17. MEGA Brands

  • Website: megabrands.com
  • Ownership type: Corporate
  • Headquarters: Montreal, Quebec, Canada
  • Employee distribution: Canada 75%, United States (USA) 10%, China 4%, Other 11%
  • Latest funding: February 2014
  • Founded year: 1967
  • Headcount: 1001-5000
  • LinkedIn: mega-brands

MEGA Brands Inc., founded in 1967 and based in Montreal, Quebec, Canada, is a prominent toy manufacturer specializing in children's toys. The company is well-known for its construction sets and puzzles, particularly through its flagship products, Mega Bloks and Mega Construx. These products are designed to foster creativity and educational play, appealing to both children and parents. MEGA Brands operates primarily within the toy industry, focusing on manufacturing and engaging directly with consumers. The company employs around 515 people, with a significant portion of its workforce located in Canada. MEGA Brands has not reported any recent funding, indicating a stable operational model without reliance on external financial support.


18. Mercotoys Indústria de Brinquedos Ltda.


Mercotoys Indústria de Brinquedos Ltda. is a Brazilian toy manufacturer based in Pomerode, Santa Catarina, established in 1994. The company specializes in producing a wide array of plastic toys aimed at children, with a strong emphasis on educational and interactive designs. Their product offerings include toys for various age groups, focusing on promoting cognitive and motor skills development through play. Mercotoys operates an online store, allowing direct sales to consumers, which enhances their market reach. The company is committed to quality and safety, ensuring that their products meet the necessary regulatory standards, as evidenced by their certification from INMETRO. With a workforce of around 25 employees, Mercotoys has a significant presence in Brazil and Uruguay, reflecting its operational capacity and regional influence in the toy industry.


19. Giochi Preziosi

  • Website: giochipreziosi.com
  • Ownership type: Private
  • Headquarters: Cogliate, Lombardy, Italy
  • Employee distribution: Italy 79%, Spain 5%, France 4%, Other 11%
  • Founded year: 1978
  • Headcount: 501-1000
  • LinkedIn: giochi-preziosi

Giochi Preziosi, established in 1978 and headquartered in Cogliate, Lombardy, Italy, is a prominent toy manufacturer and retailer. The company specializes in a wide array of toys and educational products aimed at children. With a workforce of approximately 409 employees, Giochi Preziosi operates primarily in Italy, with additional markets in Spain, France, Hong Kong, and Greece. Their product offerings include interactive and educational toys that promote learning through play, catering to the needs and desires of children and their parents. The company has a robust online store, allowing customers to browse and purchase products directly, alongside physical retail locations that enhance their market presence. Giochi Preziosi continues to innovate within the toy industry, focusing on creating memorable experiences for children through their products.


20. Mattel, Inc.

  • Website: mattel.com
  • Ownership type: Private
  • Headquarters: El Segundo, California, United States (USA)
  • Employee distribution: United States (USA) 60%, Mexico 8%, China 5%, Other 27%
  • Founded year: 1945
  • Headcount: 10001+
  • LinkedIn: mattel

Mattel, Inc. is a prominent toy manufacturer based in El Segundo, California, with a workforce exceeding 11,000 employees. Established in 1945, the company specializes in a wide array of toys, including dolls, action figures, and collectibles. Mattel's product lines are designed to engage consumers, particularly children and collectors, fostering creativity and play. The company has a strong presence in the market, bolstered by partnerships with various media franchises, which help to enhance its offerings. Notably, Mattel has made strides in sustainability, introducing products like the Dr. Jane Goodall Barbie doll, made from recycled ocean-bound plastic. This focus on innovation and environmental responsibility positions Mattel as a relevant and active participant in the toy industry.


21. Bandai Namco Toys & Collectibles America Inc

  • Website: bandai.com
  • Ownership type: Private
  • Headquarters: Irvine, California, United States (USA)
  • Employee distribution: United States (USA) 99%, Other 1%
  • Founded year: 2019
  • Headcount: 501-1000
  • LinkedIn: bandai-namco-collectibles-bluefin

Bandai Namco Toys & Collectibles America Inc, founded in 2019 and based in Irvine, California, is a prominent player in the toy manufacturing and retailing industry. The company focuses on creating imaginative toys and collectibles that enhance play experiences for children and collectors alike. They are the master toy licensee for several popular franchises, including Tamagotchi, Dragon Ball, and Gundam, which are integral to their product offerings. Bandai Namco actively engages with its audience through events and conventions, showcasing their products and connecting with fans. Their commitment to quality and creativity in toy design positions them as a significant entity in the plastic toy market.


22. Schylling Inc.

  • Website: schylling.com
  • Ownership type: Private Equity
  • Headquarters: North Andover, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: August 2013
  • Founded year: 1975
  • Headcount: 51-200
  • LinkedIn: schylling-associates

Schylling Inc., based in North Andover, Massachusetts, is a private equity-owned toy manufacturer and retailer that has been operational since 1975. The company specializes in a wide array of products aimed at enhancing children's play and development. Schylling's offerings include toys across multiple categories, such as dolls, arts and crafts, educational games, and more. They cater primarily to parents and caregivers, focusing on creating imaginative and engaging play experiences for children. Schylling has a notable presence in the toy industry, with a commitment to quality and innovation that reflects their understanding of children's needs and market dynamics. Their approach to toy design often involves reinterpreting classic playthings, which resonates with both nostalgic parents and modern children alike.


23. Silverlit

  • Website: silverlit.com
  • Ownership type: Private
  • Headquarters: Hong Kong S.A.R
  • Employee distribution: France 61%, Hong Kong S.A.R 31%, Sweden 8%
  • Founded year: 1977
  • Headcount: 1001-5000
  • LinkedIn: silverlit_2

Silverlit Toys Manufactory Ltd., founded in 1977 and based in Hong Kong, is a prominent player in the toy manufacturing industry. The company specializes in a variety of toys, particularly remote control and flying toys, catering to parents seeking quality and engaging options for their children. Silverlit operates an online store, allowing customers to browse and purchase their products directly. With a workforce of around 1,000 to 5,000 employees, the company has a significant presence in markets such as France, Hong Kong, and Sweden. Their commitment to quality is reflected in their product offerings, which include innovative toys designed to enhance play experiences for children of various age groups. Silverlit's focus on customer engagement and product development positions them as a relevant entity in the plastic toy sector.



Plastic Toys Insights: Key Companies


CompanyHeadquarterSizeFoundedOwnership
the LEGO GroupBillund, Denmark10001+1932Private
Little TikesHudson, Ohio, United States (USA)1001-50001969Private
Green Toys Inc.Sausalito, California, United States (USA)11-502007Private Equity
Fisher-Price, Inc.East Aurora, New York, United States (USA)501-10001930Corporate
ToysRUsParsippany-Troy Hills, New Jersey, United States (USA)10001+1948Private Equity
Zihan Plastic IndustriesDhaka, Dhaka, Bangladesh501-10002007Private
Bandai Co., LtdJapan1001-50001950Private
ZuruHong Kong S.A.R1001-50002003Private
The EntertainerAmersham, England, United Kingdom (UK)1001-50001981Corporate
Hape Holding AGStansstad, Nidwalden, Switzerland1001-50001986Venture Capital
Weijun ToysDongguan, Guangdong, China201-5002002Private
Cotiplás BrinquedosLaranjal Paulista, Sao Paulo, Brazil501-10001982Private
schleichMunich, Bavaria, Germany201-5001935Private Equity
MGA EntertainmentLos Angeles, California, United States (USA)1001-50001979Corporate
Teorema GiocattoliBoara Pisani, Italy11-501989Private
Moose ToysMelbourne, Victoria, Australia501-10001985Family Owned
MEGA BrandsMontreal, Quebec, Canada1001-50001967Corporate
Mercotoys Indústria de Brinquedos Ltda.Pomerode, Santa Catarina, Brazil51-2001994Private
Giochi PreziosiCogliate, Lombardy, Italy501-10001978Private
Mattel, Inc.El Segundo, California, United States (USA)10001+1945Private
Bandai Namco Toys & Collectibles America IncIrvine, California, United States (USA)501-10002019Private
Schylling Inc.North Andover, Massachusetts, United States (USA)51-2001975Private Equity
SilverlitHong Kong S.A.R1001-50001977Private


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