The pet tracking wearable industry focuses on innovative technology that enables pet owners to monitor their pets’ locations and health metrics. Companies range from startups to established entities, offering products such as smart collars, GPS trackers, and health monitors. As pet ownership continues to rise, so does the demand for enhanced pet safety, driving both innovation and investment in this sector. Recent trends indicate a shift toward integrated health monitoring solutions, emphasizing the well-being of pets along with traditional tracking capabilities. Collaborations with veterinary professionals highlight a growing understanding of pet health as a key area for technological advancement.

This list features 23 noteworthy companies in the pet tracking wearable sector, showcasing firms primarily based in the United States and Europe. Most companies were founded in the early 2010s, indicating a burgeoning market since then. Sizes vary from small teams of a few employees to larger firms with hundreds on staff. These companies specialize in products that enhance pet safety and health monitoring, including GPS collars, activity trackers, and innovative pet care technologies. Their market presence reflects a robust growth trajectory supported by venture capital and private investments.

Continue reading to discover the top pet tracking wearable companies.

Top 23 Pet Tracking Wearables Companies

1. Tractive

• Website: tractive.com
• Ownership type: Venture Capital
• Headquarters: Linz, Upper Austria, Austria
• Employee distribution: Austria 91%, United States (USA) 6%, Other 3%
• Latest funding: Series A, $35.0M, May 2021
• Founded year: 2012
• Headcount: 201-500
• LinkedIn: tractive

Tractive, based in Linz, Upper Austria, is a pet technology company that focuses on GPS and health tracking devices for dogs and cats. Founded in 2012, Tractive has developed a range of products that enable pet owners to monitor their pets' locations and health metrics effectively. The company operates an online store, allowing customers to purchase their products directly. Tractive's offerings include features such as live location tracking, virtual fences with escape alerts, and health monitoring, which provide pet owners with peace of mind regarding their pets' safety and well-being. The company has received significant venture capital funding, with the last round amounting to $35 million in May 2021, underscoring its growth potential and relevance in the pet technology sector. Tractive is also recognized for its partnerships, including collaboration with the Humane Society of the United States, further solidifying its commitment to pet welfare.

2. Whistle

• Website: whistle.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 87%, Canada 13%
• Latest funding: Seed, $1,000, March 2022
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: whistle-labs

Whistle is a pet care technology company based in San Francisco, California, specializing in GPS tracking and health monitoring devices for pets. Founded in 2012, Whistle aims to help pet owners ensure the safety and well-being of their pets through innovative technology. Their product lineup includes smart collars and health trackers that provide real-time location updates, activity monitoring, and health insights. The company operates primarily through direct sales to consumers via their online store. Whistle has garnered attention in the industry, having tracked health data for over 500,000 dogs and processed billions of activity minutes. In March 2022, Whistle secured a seed funding round, further solidifying its position in the market and enabling continued development of its technology and services.

3. PetPace

• Website: petpace.com
• Ownership type: Venture Capital
• Headquarters: United States (USA)
• Employee distribution: Israel 70%, United States (USA) 22%, Spain 9%
• Latest funding: Series A, February 2012
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: petpace

PetPace is a U.S.-based company founded in 2012, specializing in pet health technology. The company has developed a smart collar that continuously monitors a range of health metrics, including temperature, pulse, and stress levels, alongside GPS tracking capabilities. This innovative approach allows pet owners to manage their pets' health proactively, receiving timely alerts and insights that can lead to better veterinary care. PetPace primarily serves pet owners who are keen on monitoring their pets' health, particularly those with specific health concerns. The collar is designed with advanced technology, including AI-powered analysis, to provide comprehensive health insights. PetPace also engages with veterinarians and researchers, offering a version of their collar tailored for professional use. The company has a small team, with a significant portion of its workforce based in Israel, indicating a strong technological foundation. While PetPace has not reported any recent funding, its established presence since 2012 and ongoing product development suggest a commitment to innovation in the pet health monitoring space.

4. Fi

• Website: tryfi.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: fi-next-generation-smart-dog-collar

Fi is a pet technology company based in New York, founded in 2017. The company focuses on enhancing dog health and safety through its flagship product, the Fi Smart Dog Collar. This collar features advanced GPS tracking capabilities, health monitoring, and a subscription service that provides ongoing support and community engagement for dog owners. Since launching its first smart collar in 2019, Fi has made significant strides in improving its technology, offering features such as activity monitoring, escape alerts, and behavior insights. The company has successfully reunited over 20,000 dogs with their owners, showcasing its impact in the pet tracking industry. Fi's mission is to empower dog parents with the tools they need to ensure their pets' safety and well-being, making it a relevant player in the pet tracking wearable market.

5. Petcube

• Website: petcube.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: Ukraine 59%, United States (USA) 20%, China 9%, Other 13%
• Latest funding: Series A, July 2020
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: petcube

Petcube, founded in 2012 and based in San Francisco, California, specializes in pet care technology. The company has developed a variety of pet monitoring devices, including pet cameras and GPS trackers, which cater to the needs of pet owners looking to ensure their pets' safety while they are away. Petcube's product lineup includes the Petcube GPS Tracker, which allows for real-time location tracking and activity monitoring, as well as interactive cameras that enable pet owners to see, talk to, and even dispense treats to their pets remotely. The company also offers subscription services, such as Petcube Care, which provides features like video history and smart alerts. With a workforce of around 69 employees and a significant presence in Ukraine, Petcube has established itself as a notable player in the pet care technology industry.

6. Weenect

• Website: weenect.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 74%, Belgium 26%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: weenect

Weenect is a pet safety technology company based in Paris, France, founded in 2012. The company focuses on GPS tracking solutions tailored for pets, specifically through their innovative collars designed for both cats and dogs. Weenect's products enable pet owners to track their pets' locations and activities in real-time, ensuring their safety and providing peace of mind. The company operates on a subscription model, which allows for continuous service and support. With a customer base exceeding 250,000 pet owners, Weenect has positioned itself as a trusted name in pet safety. Their technology includes features such as unlimited range tracking, activity monitoring, and training aids, which enhance the overall user experience. Weenect has expanded its operations beyond France, with a presence in Belgium and the United States, showcasing its ambition to serve a wider audience in the pet safety market.

7. Furtrieve

• Website: furtrieve.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2017
• Headcount: 1-10
• LinkedIn: furtrieve

Furtrieve is a private pet tracking technology company based in Indianapolis, Indiana, founded in 2017. The company specializes in GPS tracking devices and mobile app services tailored for pet owners. Their flagship products, the Furtrieve+ and Purrtrieve trackers, provide real-time location tracking and two-way communication features, allowing pet owners to stay connected with their pets. Furtrieve's technology has gained traction not only among individual pet owners but also within law enforcement, where it is utilized for K9 units, showcasing its reliability and effectiveness. The company operates an online store for direct sales, catering to a growing market of pet safety-conscious consumers. With a small team and no reported funding, Furtrieve continues to focus on enhancing its product offerings and expanding its customer base.

8. Safer Pet

• Website: saferpet.com
• Ownership type: Private
• Headquarters: United Kingdom (UK)
• Founded year: 2021
• Headcount: 11-50
• LinkedIn: saferpet

Safer Pet is a pet technology company based in the United Kingdom, founded in 2021. The company focuses on creating GPS tracking devices tailored for pets, specifically dogs and cats. Their flagship product is a compact and lightweight tracker that allows pet owners to monitor their pets' locations and activities in real time via a smartphone app. Safer Pet aims to provide peace of mind to pet owners by ensuring they can easily locate their pets, especially those prone to wandering. The company also offers subscription plans that support continuous service, which is essential for the functionality of their tracking devices. With a small team of 11-50 employees, Safer Pet is positioned to grow within the pet technology sector, responding to the increasing demand for pet safety solutions.

9. Halo Collar

• Website: halocollar.com
• Ownership type: Venture Capital
• Headquarters: Plano, Texas, United States (USA)
• Employee distribution: United States (USA) 93%, Poland 7%
• Latest funding: Other (Debt), November 2023
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: halocollar

Halo Collar, based in Plano, Texas, is a pet technology company founded in 2018. The firm focuses on GPS tracking and containment solutions for dogs, providing pet owners with tools to ensure their pets can roam freely while remaining safe. The flagship product, the Halo Collar, allows users to create virtual fences and track their pets' locations in real-time. This innovative collar is designed to be user-friendly, requiring no installation and offering customizable feedback for training purposes. The company has gained traction in the pet tech industry, with over 200,000 dogs across more than 350 breeds currently using their product. Halo Collar's collaboration with dog behavior expert Cesar Millan enhances its training program, making it a comprehensive solution for pet owners. The company operates primarily in the United States, with a small percentage of its workforce in Poland, and has recently secured funding to support its growth.

10. Shenzhen Eview GPS Technology

• Website: eviewgps.com
• Ownership type: Private
• Headquarters: Shenzhen, Guangdong, China
• Employee distribution: China 100%
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: eviewgps

Shenzhen Eview GPS Technology, founded in 2009, is a private technology firm based in Shenzhen, Guangdong, China. The company focuses on personal safety alarms and pet tracking devices, catering to both individual consumers and businesses. Eview has developed a range of innovative products that ensure the safety of pets and people alike. Their pet tracking solutions leverage the latest technologies, including GPS, Bluetooth, Wi-Fi, and LBS positioning, to provide reliable tracking and monitoring. The KatchU app, integral to their pet tracking offerings, allows users to track their pets in real-time and manage multiple devices efficiently. With a presence in over 30 countries, Eview has established itself as a notable player in the pet tracking industry, continuously investing in research and development to enhance its product line.

11. Lildog

• Website: lildog.com
• Ownership type: Private
• Headquarters: Trondheim, Trøndelag, Norway
• Employee distribution: Norway 100%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: lildog1

Lildog AS, founded in 2017 and based in Trondheim, Norway, is a private company focused on pet technology. The firm offers GPS tracking devices and subscription services tailored for dog owners, enabling them to monitor their pets' locations and overall well-being. Lildog's products are designed to alleviate safety concerns for dog owners, making them a valuable addition to the pet care industry. The company operates entirely within Norway, ensuring that all aspects of their product development and service delivery are managed locally. Their commitment to pet safety and health is reflected in their innovative approach to pet tracking, which combines technology with user-friendly applications.

12. SpotOn Fence

• Website: spotonfence.com
• Ownership type: Private
• Headquarters: Manchester, New Hampshire, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: spotoncollars

SpotOn Fence, founded in 2015 and based in Manchester, New Hampshire, is a private company that specializes in pet technology, particularly GPS dog fencing solutions. The company has developed a unique product line that includes GPS dog fences and collars, enabling pet owners to establish safe boundaries for their dogs. SpotOn's technology is designed to be user-friendly, allowing customers to create virtual fences through a mobile app without the need for physical installation. Their patented True Location™ GPS technology is noted for its accuracy, tapping into a network of 128 satellites to provide reliable boundary warnings. SpotOn operates primarily through online sales and offers an optional subscription service for enhanced tracking and recall features. The company has received recognition for its innovation in pet tech, being featured in various industry awards and publications.

13. ICOE Pet

• Website: icoepet.com
• Ownership type: Private
• Headquarters: Melbourne, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2021
• Headcount: 1-10
• LinkedIn: icoe-chip

ICOE Pet LLC, based in Melbourne, Florida, is an animal health technology company founded in 2021. The firm specializes in innovative microchip solutions designed for pets and other animals. Their flagship product, the SmartChip, integrates advanced features such as health monitoring and location tracking, catering to a wide audience that includes pet owners, veterinarians, farmers, and wildlife officials. The SmartChip can be scanned from a distance using a smartphone, making it user-friendly and efficient. This technology not only aims to improve the chances of reuniting lost pets with their owners but also seeks to reduce stress during health assessments by allowing for touchless monitoring of vital signs. ICOE Pet is actively working to revolutionize the pet tracking industry with its unique approach, which includes five pending patents for its technology.

14. PetHub, Inc.

• Website: pethub.com
• Ownership type: Venture Capital
• Headquarters: Wenatchee, Washington, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series A, $400,000, February 2021
• Founded year: 2010
• Headcount: 11-50
• LinkedIn: pethub-inc

PetHub, Inc., founded in 2010 and based in Wenatchee, Washington, specializes in pet identification products and lost pet recovery services. The company provides QR ID tags that link to a digital platform where pet owners can manage their pets' information. This service is particularly valuable for pet owners seeking peace of mind regarding their pets' safety. PetHub has developed a reputation for effectively reuniting lost pets with their owners, boasting a recovery rate where 96% of pets are returned home within 24 hours. The company has received funding, with a notable Series A round in February 2021, amounting to $400,000. This financial backing supports their mission to enhance pet safety and streamline the identification process for pet owners.

15. Invoxia

• Website: invoxia.com
• Ownership type: Venture Capital
• Headquarters: Issy-Les-Moulineaux, Île-De-France, France
• Employee distribution: France 88%, United States (USA) 6%, China 6%
• Latest funding: October 2015
• Founded year: 2010
• Headcount: 11-50
• LinkedIn: invoxia

Invoxia is a French technology firm founded in 2010, based in Issy-Les-Moulineaux, Île-De-France. The company specializes in GPS tracking solutions, providing a variety of products aimed at protecting vehicles, pets, and valuables. With a customer base that includes both individual consumers and businesses, Invoxia has established itself as a player in the security and recovery market. Their product lineup features the Minitailz, a GPS and health tracker specifically for dogs, showcasing their commitment to the pet tracking segment. Invoxia has garnered recognition for its innovative technology, having received multiple awards at the CES Innovation Show. The company has successfully attracted over 400,000 users globally, indicating a solid market presence. Their engineering team, composed of experts in IoT and artificial intelligence, drives the development of high-performance tracking devices, ensuring they remain relevant in a competitive industry.

16. ilume

• Website: weareilume.com
• Ownership type: Private
• Headquarters: St Kilda, Victoria, Australia
• Employee distribution: Australia 100%
• Latest funding: $7.0M, August 2023
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: we-are-ilume

Ilume is a pet health technology company based in St Kilda, Victoria, Australia, founded in 2020. The company specializes in creating a personalized pet health system aimed at improving the well-being of dogs through smart devices. Their product lineup includes an activity tracker, a smart bowl, and a hub that collectively provide real-time insights into dogs' health and nutrition. Ilume's primary customers are dog owners who seek to enhance their pets' health and longevity through data-driven solutions. The company has recently secured $7 million in funding, reflecting investor confidence in their innovative approach to pet health management. With a team comprising veterinarians, scientists, and industry professionals, Ilume is committed to addressing issues like pet obesity and providing tailored health insights for dogs.

17. Marshall Radio Telemetry, Inc.

• Website: marshallradio.com
• Ownership type: Private
• Headquarters: North Salt Lake, Utah, United States (USA)
• Employee distribution: United States (USA) 50%, United Arab Emirates 50%
• Founded year: 1997
• Headcount: 11-50
• LinkedIn: marshall-radio-telemetry-inc-

Marshall Radio Telemetry, Inc., founded in 1997 and based in North Salt Lake, Utah, is a private company that specializes in telemetry and tracking systems. With a workforce of around 30 employees, the company has carved out a niche in the market by offering a range of products that include GPS systems, transmitters, and receivers. Their primary clientele consists of falconers, but they also cater to pet owners, particularly through their dog tracking collars. The company emphasizes the engineering and reliability of its tracking systems, which are designed to enhance the safety and performance of tracking lost pets and birds. Marshall Radio Telemetry operates both in the United States and internationally, with a significant presence in the United Arab Emirates. Their business model includes direct sales and equipment maintenance services, ensuring that customers have access to ongoing support for their tracking needs.

18. Groupe NUM'AXES

• Website: numaxes.com
• Ownership type: Family Owned
• Headquarters: Olivet, Centre-Val De Loire, France
• Employee distribution: France 100%
• Founded year: 1987
• Headcount: 11-50
• LinkedIn: numaxes-nature-potection-education-eyenimal

Groupe NUM'AXES, founded in 1987 and based in Olivet, France, is a family-owned company that specializes in pet care and outdoor equipment. With a workforce of 11 to 50 employees, NUM'AXES has carved out a niche in the market by providing a wide array of products aimed at enhancing the safety and well-being of pets. Their offerings include training tools, monitoring devices, and outdoor accessories, all designed with the pet owner in mind. Notably, the company has developed GPS tracking collars that help pet owners keep tabs on their pets, addressing concerns about lost animals. NUM'AXES prides itself on its commitment to quality and customer service, ensuring that pet owners have access to effective solutions for their needs. The company has also expanded its product line to cater to outdoor enthusiasts, further solidifying its presence in the pet care industry.

19. Waggle

• Website: mywaggle.com
• Ownership type: Private Equity
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: India 95%, United States (USA) 5%
• Latest funding: Seed, $2.3M, December 2016
• Founded year: 2006
• Headcount: 51-200
• LinkedIn: nimble-wireless

Waggle is a pet care company based in San Francisco, California, founded in 2006. The company focuses on innovative monitoring solutions aimed at ensuring pet safety. Their product lineup includes temperature monitors and pet cameras, designed to keep pets safe at home and on the road. Waggle's primary customers are pet owners who seek reliable monitoring solutions to safeguard their pets' well-being. The company has received $2.3 million in seed funding as of December 2016, indicating investor interest in their technology and market potential. With a workforce of around 123 employees, predominantly located in India, Waggle continues to develop and market its products, which are particularly relevant for pet owners who travel with their pets, such as RV enthusiasts.

20. Trackimo

• Website: trackimo.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 33%, Germany 17%, China 17%, Other 33%
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: trackimo

Trackimo is a technology company based in New York, specializing in IoT and GPS tracking solutions. Founded in 2013, the company has developed a variety of products aimed at both consumers and businesses, including GPS tracking devices tailored for pets. Their offerings are designed to provide peace of mind by enabling real-time tracking of assets and loved ones. Trackimo's technology integrates multiple connectivity options such as GPS, WiFi, and GSM, making their devices versatile for various tracking needs. The company has also been recognized in the GPS tracker market, being cited as a key player in several industry reports. Trackimo's commitment to innovation is evident in their development of compact and cost-effective tracking devices, which are user-friendly and cater to a global audience.

21. Paj Gps

• Website: paj-gps.de
• Ownership type: Private
• Headquarters: Windeck, North Rhine-Westphalia, Germany
• Employee distribution: Germany 68%, Spain 27%, India 5%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: paj-gps

Paj Gps, founded in 2011 and based in Windeck, North Rhine-Westphalia, Germany, is a private technology company that specializes in GPS tracking solutions. With a workforce of around 60 employees, the company has carved out a niche in the market by offering a variety of tracking devices for vehicles, personal belongings, and pets. Their product lineup includes the PAJ PET Finder 4G, a lightweight and waterproof GPS tracker specifically designed for pet safety. Paj Gps provides real-time tracking capabilities, fleet management services, and electronic logbooks, catering to both individual consumers and businesses. The company has established a strong presence in the pet tracking industry, demonstrating its relevance and commitment to enhancing safety and efficiency for pet owners.

22. SHENZHEN COBAN ELECTRONICS Co.,LIMITED

• Website: coban.net
• Ownership type: Private
• Headquarters: Shenzhen, Guangdong, China
• Employee distribution: China 100%
• Founded year: 1999
• Headcount: 201-500
• LinkedIn: shenzhen-coban-electronics-limited

SHENZHEN COBAN ELECTRONICS Co.,LIMITED, founded in 1999 and based in Shenzhen, Guangdong, China, specializes in the manufacturing of GPS tracking devices. The company offers a variety of products tailored for vehicles, personal use, and notably, pets. Their pet tracking solutions are designed to provide reliable monitoring and safety for pet owners. COBAN emphasizes innovative tracking technology and customer support, catering to both individual consumers and businesses. Their product lineup includes portable GPS trackers that utilize GSM/GPS networks, allowing for real-time tracking through mobile applications and web platforms. This positions them as a player in the pet tracking wearable industry, although they also serve broader markets.

23. Radar

• Website: radargps.org
• Ownership type: Private
• Headquarters: Mashhad, Razavi Khorasan, Iran
• Employee distribution: Iran 100%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: radargps

Radar, founded in 2015 and based in Mashhad, Iran, is a private technology provider specializing in GPS tracking solutions. The company offers a range of products, including vehicle, motorcycle, and pet trackers, as well as fleet management services. Their pet tracking device allows pet owners to monitor their animals' locations and activities, providing peace of mind and security. Radar serves both individual consumers and businesses, particularly in the transportation sector, where asset management and security are critical. The company emphasizes high-quality hardware and 24/7 customer support, ensuring that users can rely on their products for real-time tracking and safety. With a dedicated focus on pet tracking, Radar has established itself as a relevant player in this niche market.

Pet Tracking Wearables Insights: Key Companies

Want to Find More Pet Tracking Wearables Companies?

With Inven you'll also get to know the company's:

• Detailed Ownership: Who owns the company? Is it a public or private company? What is the ownership structure?
• Contact data: Who are the founders and CEO's? What are their emails and phone numbers?
• Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!