Market research companies in Texas play an essential role in gathering and analyzing data to inform business decisions across sectors. This industry includes firms that provide qualitative and quantitative research, analytics, and strategic consulting services, essential for understanding consumer behavior and market trends. As the demand for data-driven insights grows, these companies are pivoting towards advanced technologies, including AI and big data analytics, enhancing their ability to quickly deliver insights. Ultimately, market research is becoming more grassroots, capturing nuanced and diverse perspectives that were previously overlooked, thus shaping how businesses connect with their customers.


The companies in this list represent a range of sizes and specializations in the Texas market research sector. Founded between 1965 and 2021, they vary from well-established firms like M/A/R/C Research to newer entrants like ThinkTank Research Group. Most companies operate in key locations like Dallas, Austin, and Houston, focusing on services such as data collection, analysis, and strategic consulting tailored for industries like healthcare, consumer goods, and technology. Each firm brings unique methodologies to solving marketing challenges, reflecting the dynamic needs of their diverse clientele.


Continue reading to learn more about top market research companies in Texas.


Top 23 Market Research Companies in Texas


1. M/A/R/C Research

  • Website: marcresearch.com
  • Ownership type: Private
  • Headquarters: Irving, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1965
  • Headcount: 51-200
  • LinkedIn: marc-research

M/A/R/C Research, founded in 1965 and based in Irving, Texas, is a market research firm that specializes in consulting services tailored to meet the unique needs of businesses across various sectors. With a team of approximately 105 employees, the company prides itself on delivering insights and strategies that help clients navigate market challenges effectively. M/A/R/C Research offers a range of services, including accelerated solutions for concept screening and ad impact measurement, which are designed to provide quick and actionable results. Their commitment to client service is evident in the positive feedback from clients, who appreciate the firm's attention to detail and flexibility. M/A/R/C Research has built a strong reputation in industries such as pharmaceuticals, consumer goods, and financial services, showcasing their ability to adapt to different market demands. The firm operates solely in the United States, ensuring a focused approach to its client base.


2. Decision Analyst

  • Website: decisionanalyst.com
  • Ownership type: Private
  • Headquarters: Arlington, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1978
  • Headcount: 51-200
  • LinkedIn: decision-analyst-inc-

Decision Analyst, founded in 1978 and based in Arlington, Texas, is a marketing research firm that specializes in providing a variety of services aimed at enhancing marketing strategies and customer experiences. The company employs advanced analytics and research methodologies to deliver insights that help businesses make informed decisions. With a workforce of approximately 127 employees, Decision Analyst has built a reputation for quality and reliability in the marketing research field. They cater to clients across multiple sectors, including automotive, finance, consumer goods, healthcare, and technology. Their services range from quantitative and qualitative research to analytical consulting, showcasing their capability to address complex marketing challenges. Decision Analyst has also been recognized for its commitment to data security and quality assurance, holding an ISO 27001:2022 certification, which underscores their dedication to maintaining high standards in information security management.


3. Lucintel

  • Website: lucintel.com
  • Ownership type: Private
  • Headquarters: Irving, Texas, United States (USA)
  • Employee distribution: India 93%, United States (USA) 7%
  • Founded year: 1998
  • Headcount: 51-200
  • LinkedIn: lucintel

Lucintel, founded in 1998 and based in Irving, Texas, is a market research and consulting company that specializes in providing comprehensive insights and reports to businesses across various sectors. The firm offers a range of services, including market intelligence reports, management consulting, and analytics dashboards. With a portfolio of over 1,000 market intelligence reports, Lucintel has served more than 1,000 clients worldwide, showcasing their extensive experience and expertise in the industry. Their focus on delivering actionable insights helps clients navigate market trends and make informed strategic decisions. The company employs a significant number of analysts, primarily based in India, which allows them to maintain a competitive edge in terms of cost and efficiency. Lucintel's commitment to thorough research and analysis positions them as a valuable resource for businesses seeking to understand market dynamics and opportunities.


4. Galloway Research Service


Galloway Research Service, based in San Antonio, Texas, is a private market research firm founded in 1967. With a team of approximately 20 employees, the company specializes in various research services that cater to educational, financial, and customer insights. Galloway Research Service plays a crucial role in helping businesses and organizations gain a deeper understanding of market dynamics and consumer preferences. Their offerings include qualitative and quantitative research solutions, which are vital for companies aiming to refine their products and services. The firm operates entirely within the United States, ensuring a focused approach to the domestic market. Their long history and commitment to research excellence position them as a relevant player in the market research industry.


5. Creative Consumer Research

  • Website: ccrsurveys.com
  • Ownership type: Private
  • Headquarters: Stafford, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1976
  • Headcount: 51-200
  • LinkedIn: creative-consumer-research

Creative Consumer Research (CCR), based in Stafford, Texas, is a market research firm established in 1976. With a workforce of approximately 38 employees, CCR specializes in providing a wide array of market research services, including data analysis, focus groups, in-depth interviews, and surveys. The firm conducts over 1,500 projects each year, demonstrating its active role in helping businesses across various sectors gain valuable consumer insights. CCR serves a range of industries, including B2B, healthcare, food and beverage, and public utilities, among others. Their approach emphasizes customized research solutions tailored to meet the specific needs of their clients, ensuring that the data collected is actionable and relevant. CCR has built a reputation for reliability and thoroughness, making it a trusted partner for companies looking to enhance their decision-making processes through informed research.


6. Illuminas

  • Website: illuminas.com
  • Ownership type: Corporate
  • Headquarters: Austin, Texas, United States (USA)
  • Employee distribution: United States (USA) 76%, United Kingdom (UK) 24%
  • Latest funding: January 2025
  • Founded year: 2002
  • Headcount: 51-200
  • LinkedIn: illuminas

Illuminas is a market research and consulting agency based in Austin, Texas, with a secondary office in the United Kingdom. Founded in 2002, the company specializes in providing insights that help businesses make informed decisions. Their service offerings include advertising and communications, brand reputation management, customer experience and loyalty strategies, market and business strategy development, pricing strategy optimization, and product and service design. Illuminas serves a wide range of industries, such as technology, financial services, consumer goods, media and entertainment, food and drink, travel and leisure, and healthcare. The firm employs a combination of quantitative and qualitative research methodologies, advanced analytics, and data visualization techniques to deliver tailored solutions for their clients. With a workforce of around 58 employees, Illuminas is positioned to address the unique challenges faced by businesses in dynamic markets.


7. ReconMR

  • Website: reconmr.com
  • Ownership type: Private
  • Headquarters: San Marcos, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2012
  • Headcount: 1001-5000
  • LinkedIn: reconmr

ReconMR, based in San Marcos, Texas, is a market research company that specializes in data collection and analytics services. Founded in 2012, the company has built a strong reputation over its 30 years of experience in the industry. ReconMR offers a variety of research solutions, including telephone interviews, online surveys, and multimodal data collection methods. Their extensive client base includes government agencies, educational institutions, and businesses seeking reliable data for informed decision-making. With a robust call center network and a commitment to data security, including SOC2 compliance, ReconMR emphasizes quality and integrity in its research processes. The company has successfully managed over 50,000 data collection projects, showcasing its capability and expertise in the market research sector.


8. Parks Associates


Parks Associates is a market research and consulting firm based in Addison, Texas, founded in 1986. The company specializes in providing market intelligence and insights primarily in the fields of IoT, smart home technologies, and consumer electronics. With a team of experts, Parks Associates conducts extensive research to help businesses in technology and telecommunications sectors understand consumer behavior and market trends. Their services include market reports, primary research, and consulting tailored to the needs of their clients. They also host industry events and webinars, further contributing to discussions around connected technologies and consumer insights. Parks Associates has built a reputation for delivering actionable data and analysis, making them a valuable resource for companies navigating the complexities of modern technology markets.


9. Latin Field (formerly Improdir)

  • Website: latin-field.com
  • Ownership type: Private
  • Headquarters: Austin, Texas, United States (USA)
  • Employee distribution: Mexico 73%, United States (USA) 27%
  • Founded year: 1986
  • Headcount: 51-200
  • LinkedIn: latin-field-formerly-improdir

Latin Field, formerly known as Improdir, is a market research agency based in Austin, Texas, with a strong operational presence in Latin America. Founded in 1986, the company has built a reputation for providing both qualitative and quantitative research services tailored to the unique needs of businesses in various sectors, including healthcare and consumer goods. With a focus on delivering reliable data and insights, Latin Field has moderated thousands of focus groups and conducted extensive research projects across Latin America and the U.S. Their expertise is particularly valuable for companies looking to penetrate or understand the Latin American market, where cultural nuances and socioeconomic factors play a significant role in consumer behavior. The firm prides itself on its rigorous quality control processes and its ability to navigate complex research challenges, making it a trusted partner for many global brands and research firms.


10. Veridata Insights

  • Website: veridatainsights.com
  • Ownership type: Private
  • Headquarters: Dallas, Texas, United States (USA)
  • Employee distribution: United States (USA) 76%, United Kingdom (UK) 16%, Bulgaria 8%
  • Founded year: 2019
  • Headcount: 11-50
  • LinkedIn: veridata-insights

Veridata Insights, based in Dallas, Texas, is a market research firm founded in 2019. With a team of approximately 38 employees, the company specializes in providing comprehensive research services that include both quantitative and qualitative methodologies. Their offerings range from survey programming to data processing and visualization. Veridata Insights serves a variety of clients, including market research firms, brand managers, and government agencies, showcasing their adaptability and broad market appeal. The firm prides itself on its ability to recruit hard-to-reach audiences and maintain high data quality standards. Their commitment to client service and flexibility in project execution positions them as a relevant player in the market research industry.


11. Promark Research Corporation


Promark Research Corporation, based in Spring, Texas, is a market research firm that has been operational since 1997. The company specializes in full-service market research, focusing on data collection, statistical processing, and analysis. They cater to a wide range of clients, including market research firms, political analysts, corporations, and public relations agencies. Promark operates multiple call centers throughout Texas and employs remote agents, which enables them to handle various research projects efficiently. Their services include qualitative research, telephone surveys, online surveys, and data tabulation. Promark is known for its commitment to quality and accuracy, utilizing advanced technologies and methodologies to ensure reliable data collection. The company has built a reputation for delivering timely and actionable insights, making it a trusted partner for organizations seeking to make informed decisions based on solid data.


12. Schnell Research

  • Website: schnellresearch.com
  • Ownership type: Private
  • Headquarters: Houston, Texas, United States (USA)
  • Employee distribution: India 80%, United States (USA) 20%
  • Founded year: 2014
  • Headcount: 51-200
  • LinkedIn: schnell-research

Schnell Research, based in Houston, Texas, is a market research firm founded in 2014. The company focuses on delivering customized research solutions to businesses, particularly targeting consulting firms and media houses. With a team of experienced professionals, Schnell Research offers a wide range of services, including data collection, analysis, programming, and content creation. They have developed a proprietary panel of over 1.1 million respondents, allowing them to access hard-to-reach audiences effectively. Their expertise extends to various sectors, including healthcare, where they provide insights tailored to the industry's unique challenges. Schnell Research has successfully conducted numerous surveys, including those targeting high-net-worth individuals and assessing digital readiness across organizations. Their commitment to quality and client satisfaction is reflected in their growing client relationships, which reportedly increase by over 100% annually. The company operates with a significant presence in both the United States and India, showcasing their global reach and operational capabilities.


13. ThinkTank Research Group

  • Website: thinktankresearch.co
  • Ownership type: Private
  • Headquarters: Houston, Texas, United States (USA)
  • Employee distribution: India 89%, United States (USA) 11%
  • Founded year: 2021
  • Headcount: 11-50
  • LinkedIn: thinktank-research-group

ThinkTank Research Group, founded in 2021 and based in Houston, Texas, is a market research firm that specializes in providing data-driven insights and strategic research solutions. The company offers a range of services, including data collection, qualitative and quantitative research, and project management. With a focus on helping businesses navigate market complexities, ThinkTank Research Group aims to empower organizations to make informed decisions. The firm operates a proprietary panel of over 2.5 million participants globally, which allows them to connect clients with hard-to-reach audiences. Their team, composed of experienced analysts, is dedicated to delivering tailored research strategies that align with clients' specific needs. ThinkTank Research Group has positioned itself as a reliable partner for businesses looking to gain insights into market trends, consumer behavior, and competitive analysis.


14. FGA Research


FGA Research, based in Dallas, Texas, is a market research firm that has been operational since 2009. The company specializes in qualitative and quantitative research services, offering a range of solutions including focus groups, mock trials, and comprehensive data collection. With a focus on understanding consumer behavior and market trends, FGA Research has successfully completed over 2,000 projects, engaging more than 50,000 respondents nationwide. Their innovative approach incorporates advanced methodologies and technologies, ensuring that clients receive thorough and insightful research outcomes. The firm also provides a unique service called LiveView® Notes, enhancing data collection and analysis. FGA Research serves a variety of sectors, including legal professionals and businesses, showcasing their adaptability and expertise in the market research field.


15. Customer Research International


Customer Research International, Inc. (CRI) is a market research firm based in San Marcos, Texas, established in 1994. The company focuses on data collection and analytical services, providing insights that support strategic decision-making for a wide range of clients. CRI has conducted thousands of research projects, serving clients from various sectors, including state and municipal entities, universities, media outlets, political pollsters, and retail corporations. With a workforce of over 1,000 professionally trained interviewers, including bilingual staff, CRI operates multiple call centers across Texas, ensuring high-quality data collection. Their commitment to quality and extensive experience in the industry has made them a reliable partner for organizations looking to gather and analyze market data.


16. Group Avant

  • Website: groupavant.com
  • Ownership type: Private
  • Headquarters: Austin, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2018
  • Headcount: 11-50
  • LinkedIn: groupavant

Group Avant, based in Austin, Texas, is a market research firm that was founded in 2018. The company specializes in advanced quantitative research and consulting services, providing businesses with critical insights to enhance their marketing strategies and customer experiences. Their services include strategic segmentation, message optimization, brand strategy, and customer retention strategies. The team at Group Avant is composed of professionals with extensive experience in data science and marketing, ensuring that their research is robust and actionable. They are committed to delivering insights that drive strategic decision-making, helping clients navigate the complexities of market dynamics. Group Avant has not reported any funding, indicating a self-sustained operation focused on delivering value to its clients without external financial backing.


17. Infinium Global Research LLP


Infinium Global Research LLP is a consulting and market research firm based in El Paso, Texas, with a significant operational presence in India. Established in 2016, the company specializes in providing a variety of research services, including consulting, syndicated research, and custom research tailored to meet the specific needs of its clients. Infinium serves a wide array of industries, such as agriculture, automotive, healthcare, and consumer goods, among others. The firm prides itself on delivering reliable data and actionable insights that support informed decision-making for businesses and organizations. With a team of approximately 46 employees, Infinium Global Research focuses on creating customized research solutions that address the unique challenges faced by its clients in a rapidly changing market environment.


18. GlocalMind Inc.

  • Website: glocalmind.com
  • Ownership type: Corporate
  • Headquarters: Plano, Texas, United States (USA)
  • Employee distribution: India 100%
  • Latest funding: February 2024
  • Founded year: 2010
  • Headcount: 51-200
  • LinkedIn: glocal-mind

GlocalMind Inc., also known as Survey Healthcare Global, is a market research firm based in Plano, Texas, founded in 2010. The company specializes in healthcare data collection and analysis, providing both quantitative and qualitative research services tailored to the needs of healthcare organizations, pharmaceutical companies, and other market research firms. With a workforce of approximately 51-200 employees, GlocalMind has established a significant presence in the healthcare market research sector. They boast access to a global panel of over 2 million healthcare professionals, including physicians and caregivers, which allows them to gather comprehensive insights for informed decision-making. Their proprietary technology platform, HealthTech AMP™, enhances the quality of data collected, ensuring rigorous quality control throughout the research process. GlocalMind's commitment to delivering reliable results on time and within budget further solidifies their position in the industry.


19. Custom Market Insights


Custom Market Insights, based in Austin, Texas, is a market research and consulting firm founded in 2011. The company specializes in providing comprehensive market research reports and business consulting services tailored to various industries, including healthcare, technology, and consumer goods. With a team of around 23 employees, primarily located in India, Custom Market Insights focuses on delivering data-driven insights that help businesses understand market trends and make informed decisions. Their services include competitive intelligence, customizable solutions, and consultancy aimed at enhancing strategy execution and revenue growth. The firm has served over 4,025 satisfied clients, showcasing its commitment to providing valuable insights and support to organizations looking to navigate complex market dynamics.


20. Knit

  • Website: goknit.com
  • Ownership type: Venture Capital
  • Headquarters: Austin, Texas, United States (USA)
  • Employee distribution: United States (USA) 93%, India 7%
  • Latest funding: Series A, $9.0M, September 2024
  • Founded year: 2015
  • Headcount: 11-50
  • LinkedIn: purpics

Knit, founded in 2015 and based in Austin, Texas, is a market research firm that leverages a Researcher-Driven AI platform to provide insights and analysis solutions. The company focuses on understanding consumer behavior, particularly among Gen Z, and offers a blend of quantitative and qualitative research services. Their platform allows clients to conduct agency-quality research at a fraction of the cost and time, with results often delivered in as little as 48 hours. Knit has built a substantial consumer panel, boasting over 10 million respondents, which enhances their ability to gather relevant data quickly. The firm has recently secured $9 million in Series A funding, reflecting its growth trajectory and the increasing demand for agile market research solutions. Through their innovative approach, Knit aims to empower brands and organizations to make informed decisions based on real-time consumer insights.


21. 10k Humans

  • Website: 10khumans.com
  • Ownership type: Private
  • Headquarters: Austin, Texas, United States (USA)
  • Employee distribution: United States (USA) 61%, El Salvador 30%, Italy 9%
  • Founded year: 2017
  • Headcount: 51-200
  • LinkedIn: echo-mr

10k Humans, based in Austin, Texas, is a market research company founded in 2017. With a team of 51-200 employees, the company specializes in qualitative and quantitative research services. They provide tailored recruitment solutions and insights generation for brands, agencies, and non-profits. Their human-first approach emphasizes the importance of authentic consumer insights, ensuring that data collection and analysis are rooted in real human experiences. 10k Humans has worked on various projects, including collaborations with academic institutions to humanize marginalized populations and studies aimed at enhancing brand awareness for social causes. Their innovative 10K Voices Community and App exemplify their commitment to connecting with hard-to-reach audiences, further enhancing their research capabilities. The company has not reported any funding, indicating a self-sustained growth model.


22. RnR Market Research

  • Website: rnrmarketresearch.com
  • Ownership type: Private
  • Headquarters: Dallas, Texas, United States (USA)
  • Employee distribution: India 95%, Bangladesh 5%
  • Founded year: 1930
  • Headcount: 51-200
  • LinkedIn: rnr-market-research

RnR Market Research, based in Dallas, Texas, is a private market research firm established in 1930. With a workforce of approximately 62 employees, the company specializes in delivering insights and forecasts across multiple industries, including home office furniture. RnR Market Research provides detailed market reports that assist businesses and organizations in making informed strategic decisions. Their reports cover various aspects of market dynamics, including sales, revenue, and competitive landscape analysis. The firm emphasizes client engagement, offering tailored research solutions to meet specific business needs. Despite having no reported funding, RnR Market Research maintains a significant presence in the market research industry, particularly through its extensive inventory of reports and commitment to customer support.


23. MediaScience

  • Website: mediascience.com
  • Ownership type: Corporate
  • Headquarters: Austin, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: $38.8M, August 1999
  • Founded year: 2008
  • Headcount: 51-200
  • LinkedIn: media-research-labs-llc

MediaScience, founded in 2008 and based in Austin, Texas, is a research firm that specializes in media and advertising innovation research. The company offers advanced insights and testing services aimed at helping brands and advertising agencies understand the effectiveness of their advertising strategies. MediaScience employs a range of methodologies, including neurometrics, eye tracking, and facial expression analysis, to analyze consumer behavior and provide empirical proof of advertising effectiveness. Their research capabilities extend to various platforms, including Connected TV (CTV), mobile, and social media, allowing them to address contemporary challenges in the advertising landscape. MediaScience has established itself as a significant player in the market research industry, with a focus on innovation and empirical research. They have also developed proprietary tools for ad insertion and platform simulation, enhancing their research capabilities. The company operates state-of-the-art labs in the US, UK, and Australia, further solidifying its position in the market research field.



Market Research Insights: Key Companies in Texas


CompanyHeadquarterSizeFoundedOwnership
M/A/R/C ResearchIrving, Texas, United States (USA)51-2001965Private
Decision AnalystArlington, Texas, United States (USA)51-2001978Private
LucintelIrving, Texas, United States (USA)51-2001998Private
Galloway Research ServiceSan Antonio, Texas, United States (USA)51-2001967Private
Creative Consumer ResearchStafford, Texas, United States (USA)51-2001976Private
IlluminasAustin, Texas, United States (USA)51-2002002Corporate
ReconMRSan Marcos, Texas, United States (USA)1001-50002012Private
Parks AssociatesAddison, Texas, United States (USA)11-501986Private
Latin Field (formerly Improdir)Austin, Texas, United States (USA)51-2001986Private
Veridata InsightsDallas, Texas, United States (USA)11-502019Private
Promark Research CorporationSpring, Texas, United States (USA)51-2001997Private
Schnell ResearchHouston, Texas, United States (USA)51-2002014Private
ThinkTank Research GroupHouston, Texas, United States (USA)11-502021Private
FGA ResearchDallas, Texas, United States (USA)11-502009Private
Customer Research InternationalSan Marcos, Texas, United States (USA)51-2001994Private
Group AvantAustin, Texas, United States (USA)11-502018Private
Infinium Global Research LLPEl Paso, Texas, United States (USA)51-2002016Private
GlocalMind Inc.Plano, Texas, United States (USA)51-2002010Corporate
Custom Market InsightsAustin, Texas, United States (USA)51-2002011Private
KnitAustin, Texas, United States (USA)11-502015Venture Capital
10k HumansAustin, Texas, United States (USA)51-2002017Private
RnR Market ResearchDallas, Texas, United States (USA)51-2001930Private
MediaScienceAustin, Texas, United States (USA)51-2002008Corporate


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