Life insurance companies in Iowa play a critical role in safeguarding financial futures. They provide essential offerings, including term and whole life policies, health insurance, and retirement planning strategies. Amid growing market demand, these firms balance traditional coverage with innovative products tailored for modern needs. As consumer focus shifts to comprehensive financial resilience, companies are evolving to integrate technology and simplify the insurance process. Engaging local communities, many insurers actively contribute to philanthropic efforts, enhancing their social fabric and trustworthiness, making the human aspect an integral part of their business.

This listing features 23 prominent life insurance companies in Iowa, ranging from small family-owned agencies to sizable corporate entities. These firms were founded between 1902 and 2012, primarily based in urban centers such as Des Moines, Cedar Rapids, and West Des Moines. Each company specializes in product offerings from life and health insurance to retirement planning, showcasing various operational sizes from under 10 to 5,000 employees, reflecting the industry’s dynamism and community-oriented focus.

Read on to discover the top life insurance companies in Iowa.

Top 23 Life Insurance Companies in Iowa

1. World Financial Group (WFG)

• Website: worldfinancialgroup.com
• Ownership type: Corporate
• Headquarters: Cedar Rapids, Iowa, United States (USA)
• Employee distribution: United States (USA) 63%, Canada 36%
• Latest funding: January 2017
• Founded year: 2001
• Headcount: 201-500
• LinkedIn: world-financial-group-wfg

World Financial Group (WFG), founded in 2001 and based in Cedar Rapids, Iowa, is a financial services company that focuses on life insurance, retirement planning, and wealth-building strategies. As a proud member of the Transamerica family, WFG leverages over a century of financial expertise to guide individuals and families across North America. The company operates through a network of independent agents who provide personalized financial advice and solutions tailored to the unique needs of their clients. WFG emphasizes education, offering resources that cover various aspects of life insurance and financial planning. They have successfully assisted over 7 million families in preparing for their financial futures, showcasing their significant impact in the life insurance market. WFG also engages in community outreach through its charitable foundations, further solidifying its commitment to social responsibility within the financial services industry.

2. The Hoffman Agency

• Website: hoffmaninsuranceagency.com
• Ownership type: Family Owned
• Headquarters: Mapleton, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1964
• Headcount: 11-50
• LinkedIn: the-hoffman-agency-iowa

The Hoffman Agency, established in 1964 and based in Mapleton, Iowa, is a family-owned independent insurance agency. With a team of approximately 21 employees, the agency operates across multiple locations in Iowa, providing a wide array of insurance services. These include homeowners, automobile, commercial, workers compensation, and notably, life and health insurance. The agency prides itself on delivering personalized insurance solutions tailored to the unique needs of both individual consumers and businesses. Their approach combines traditional customer service with modern technology, ensuring clients receive high-quality support. The Hoffman Agency has built a reputation for its commitment to protecting clients against financial risks, making it a relevant player in the life insurance market.

3. EMC Life

• Website: emclifeinsurance.com
• Ownership type: Family Owned
• Headquarters: Des Moines, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2003
• Headcount: 51-200
• LinkedIn: emc-national-life-company

EMC Life, officially known as EMC National Life Company, is based in Des Moines, Iowa, and was founded in 2003. As a family-owned entity, it operates under the umbrella of EMC Insurance Companies, which has a history spanning over a century. EMC Life specializes in providing a variety of life insurance products, including personal and commercial life insurance options. Their offerings cater to individual consumers and businesses, aiming to secure financial protection for families and employees alike. The company emphasizes customer service, striving to make the insurance process straightforward and accessible. EMC Life is recognized for its community involvement, actively participating in charitable contributions and supporting local organizations. With an 'A-' (Excellent) rating from A.M. Best, EMC Life demonstrates a strong financial foundation, ensuring they can meet their commitments to policyholders.

4. Simplicity Des Moines (formerly Davis Life & Annuity)

• Website: simplicitydesmoines.com
• Ownership type: Private
• Headquarters: West Des Moines, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1980
• Headcount: 11-50
• LinkedIn: davis-life-brokerage

Simplicity Des Moines, formerly known as Davis Life & Annuity, is a financial services firm based in West Des Moines, Iowa, established in 1980. The company specializes in life insurance and annuities, catering primarily to agents and advisors in the financial services sector. They provide access to a wide array of life insurance products, including term life, universal life, and variable life insurance, as well as various annuity options. Simplicity Des Moines is dedicated to enhancing the sales capabilities of its partners by offering training, marketing resources, and operational support. Their services include advanced case design, underwriting assistance, and a proprietary technology platform aimed at streamlining the sales process. The firm operates with a focus on empowering growth-minded professionals, ensuring they have the tools and resources necessary to succeed in a competitive market.

5. Skogman Insurance

• Website: skogmanins.com
• Ownership type: Family Owned
• Headquarters: Hiawatha, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1965
• Headcount: 11-50
• LinkedIn: skogman-carlson-insurance

Skogman Insurance, established in 1965, is a family-owned insurance agency based in Hiawatha, Iowa. The agency provides a comprehensive array of insurance products, including home, auto, life, health, and business insurance. With a team that boasts over 300 years of collective experience, Skogman Insurance is well-equipped to address a wide range of coverage needs. They emphasize personalized service, assigning dedicated agents to each client to ensure tailored solutions and direct communication. The agency is also committed to community involvement, supporting local initiatives such as Camp Courageous. Their partnerships with reputable industry carriers enhance their ability to offer competitive insurance solutions. Skogman Insurance serves both individual consumers and businesses, making them a versatile player in the insurance market.

6. Van Engelenhoven Agency Inc

• Website: veinsurance.com
• Ownership type: Family Owned
• Headquarters: Waterloo, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1962
• Headcount: 11-50
• LinkedIn: van-engelenhoven-agency-inc

Van Engelenhoven Agency Inc, established in 1962, operates as an independent insurance agency based in Orange City, Iowa. The agency prides itself on providing a comprehensive suite of insurance solutions tailored to meet the needs of individuals, families, and businesses. Their offerings include home, auto, life, and health insurance, among others. As a family-owned business, they emphasize a client-centric approach, working closely with customers to help them navigate their insurance needs and make informed decisions. The agency collaborates with a selection of reputable insurance carriers, allowing them to present multiple options to clients. This flexibility is designed to ensure that clients receive coverage that aligns with their specific requirements and budget. Van Engelenhoven Agency serves clients across Northwest Iowa and is licensed in several states, including Iowa, South Dakota, Minnesota, and Nebraska, showcasing their regional presence in the insurance market.

7. Fortress Insurance Services

• Website: thefortress.net
• Ownership type: Private
• Headquarters: Urbandale, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: fortress-wealth-management

Fortress Insurance Services, founded in 2008 and based in Urbandale, Iowa, is an independent insurance agency that provides a range of insurance and financial services. The company specializes in life insurance, wealth management, and group benefits, catering primarily to individuals and small businesses. Fortress Insurance Services prides itself on offering personalized service, working closely with clients to develop tailored risk management plans that address their unique financial needs. With multiple locations across Iowa, including branches in Ames, Jefferson, and Mt. Pleasant, the agency has established a strong local presence. Their commitment to customer satisfaction is evident in their approach to finding the best insurance solutions for their clients, ensuring that they receive the coverage that best fits their circumstances. Fortress Insurance Services is dedicated to helping clients navigate the complexities of insurance and financial planning, making it a relevant player in the life insurance sector.

8. Hopkins Insurance

• Website: hopkinsinsurance.com
• Ownership type: Private
• Headquarters: Pocahontas, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2000
• Headcount: 1-10
• LinkedIn: hopkins-insurance

Hopkins Insurance, founded in 2000 and based in Pocahontas, Iowa, is a private insurance agency that provides a wide array of insurance services. The agency caters to both individual consumers and businesses, helping them manage risks and protect their assets through tailored insurance solutions. Their offerings include crop, farm, auto, home, health, life, and business insurance. With locations in Pocahontas, Fort Dodge, and Cherokee, Hopkins Insurance emphasizes customer service and community engagement. The agency is recognized as a Trusted Choice insurance agency, which indicates a commitment to providing clients with options from multiple top-rated insurance providers. Their experienced staff and strong community ties contribute to their reputation in the local market, although they operate on a smaller scale compared to larger insurance firms.

9. FBL Financial Group Inc

• Website: fblfinancial.com
• Ownership type: Private
• Headquarters: West Des Moines, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1993
• Headcount: 1001-5000
• LinkedIn: fbl-financial-group-inc

FBL Financial Group Inc, based in West Des Moines, Iowa, operates primarily under the Farm Bureau Financial Services brand. Founded in 1993, the company provides a range of insurance and financial services, including life insurance, auto insurance, home insurance, and health insurance. Their life insurance offerings include both whole life and term life policies, designed to meet the varying needs of individuals and families. FBL Financial Group also extends its services to wealth management and investment solutions, helping clients navigate their financial futures. The company serves a broad clientele across the United States, with a particular emphasis on the agricultural sector, providing tailored insurance products for farmers and ranchers. This focus on personalized service and community engagement enhances their reputation in the industry.

10. Absolute Insurance Agency, LLC

• Website: insaia.com
• Ownership type: Private
• Headquarters: Clive, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: absolute-insurance-agency-llc

Absolute Insurance Agency, LLC, founded in 2007 and based in Clive, Iowa, is a private insurance agency with a team of 20 employees. The agency provides a wide array of insurance products, including homeowners, auto, health, business, and life insurance. As an independent agency, Absolute Insurance collaborates with various carriers to tailor insurance solutions that meet the unique needs of both individual consumers and businesses. Their commitment to personalized service is evident in their approach, where they prioritize building relationships with clients and ensuring they receive the best coverage options available. The agency is licensed to operate in 23 states, allowing them to serve clients who may relocate or require insurance for vacation properties. Their website features a blog that addresses common insurance questions, including topics related to life insurance, indicating their engagement in educating clients about their options.

11. Three Rivers Insurance LLC

• Website: threeriversins.net
• Ownership type: Private
• Headquarters: Vinton, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1978
• Headcount: 1-10
• LinkedIn: three-rivers-insurance-llc

Three Rivers Insurance LLC is a small-town independent insurance agency based in Vinton, Iowa, with a history dating back to 1932. The agency specializes in a variety of insurance products, including auto, home, business, and notably, life insurance. With a team of experienced agents, Three Rivers Insurance is dedicated to providing tailored insurance solutions that meet the unique needs of both individual consumers and businesses. Their approach emphasizes personal relationships, as they strive to know their clients on a first-name basis and offer face-to-face interactions. This commitment to customer service is reflected in their positive client testimonials, which highlight their responsiveness and support during claims processes. As a member of the Independent Insurance Agents of Iowa and a Trusted Choice Agency, Three Rivers Insurance demonstrates a commitment to ethical practices and quality service in the insurance industry.

12. Sheets Forrest Draper Insurance

• Website: sheetsforrestdraper.com
• Ownership type: Private
• Headquarters: Marion, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1902
• Headcount: 11-50
• LinkedIn: sheets-forrest-draper-insurance

Sheets Forrest Draper Insurance, based in Marion, Iowa, has been a cornerstone of the local insurance community since its founding in 1902. This independent agency offers a variety of insurance products, including life insurance, auto, home, and business insurance. With a dedicated team of 22 employees, the agency prides itself on personalized service, ensuring that clients receive tailored solutions to meet their unique needs. The company has a strong local presence, serving clients not only in Marion but also in Cedar Rapids, Hiawatha, Iowa City, and beyond. Their commitment to community is evident through their involvement with local organizations and their focus on building long-term relationships with clients. Sheets Forrest Draper Insurance operates without external funding, relying on its established reputation and client trust to grow its business.

13. Central Insure

• Website: centralinsure.com
• Ownership type: Private
• Headquarters: Storm Lake, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1933
• Headcount: 11-50
• LinkedIn: central-insurance

Central Insure, based in Storm Lake, Iowa, has been serving clients since 1933. This private insurance agency offers a wide array of insurance products, including business, personal, life, and health insurance. With multiple locations across Iowa and South Dakota, Central Insure aims to provide tailored insurance solutions to both individual consumers and businesses. Their commitment to customer service is evident in their approach to risk management, helping clients navigate the complexities of insurance. The agency has been recognized as a Best Practices Agency for four consecutive years, highlighting their dedication to effective insurance practices. Central Insure's team is structured to focus on specific areas of insurance, ensuring that clients receive informed guidance on their coverage options.

14. Perspective Insurance

• Website: perspectiveinsurance.com
• Ownership type: Private
• Headquarters: Sioux Center, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1948
• Headcount: 11-50
• LinkedIn: perspective-insurance

Perspective Insurance operates under the umbrella of American State Bank, a financial services institution based in Sioux Center, Iowa. Founded in 1948, the company has built a reputation for providing a variety of financial products, including banking services, loans, and insurance. Perspective Insurance offers a range of personal insurance options, including life insurance, health insurance, and other related products. Their approach emphasizes customer service and tailored solutions, aiming to meet the unique needs of their clients. The company operates primarily in the United States and has a workforce of around 33 employees, indicating a small to medium-sized operation. They have not reported any recent funding, suggesting they are self-sustained in their operations.

15. Wellabe

• Website: wellabe.com
• Ownership type: Private
• Headquarters: Des Moines, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1929
• Headcount: 201-500
• LinkedIn: american-enterprise

Wellabe, based in Des Moines, Iowa, is a private insurance company founded in 1929. It offers a range of health and life insurance products, with a particular emphasis on serving individuals, especially seniors. The company provides Medicare Supplement insurance, preneed funeral insurance, dental insurance, hospital indemnity insurance, and first diagnosis cancer insurance, among other products. Wellabe aims to fill gaps in healthcare coverage, helping customers prepare for health-related expenses. The company has been recognized for its workplace culture, earning accolades as one of Iowa's top places to work for three consecutive years. Wellabe's financial strength is affirmed by an A (Excellent) rating from AM Best, which underscores its stability and reliability in the insurance market.

16. Heartland Retirement Group

• Website: yourhrg.com
• Ownership type: Private
• Headquarters: Johnston, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: heartland-retirement-group

Heartland Retirement Group, founded in 2012 and based in Johnston, Iowa, is a private insurance agency dedicated to retirement planning and insurance services. With a team of agents, they provide a range of products, including Medicare plans, life insurance, and various retirement strategies. The company has assisted over 28,000 customers since its inception, emphasizing a needs-based approach to insurance. Heartland Retirement Group operates nationwide, with multiple branch offices across several states, ensuring accessibility for clients seeking guidance in their insurance options. Their commitment to education and personalized care sets them apart in the industry, making them a relevant player in the life insurance market.

17. O'Connor & English Insurance Agency

• Website: english-insurance.com
• Ownership type: Family Owned
• Headquarters: Dubuque, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1972
• Headcount: 1-10
• LinkedIn: o%27connor-%26-associates-insurance-agency

O'Connor & English Insurance Agency, based in Dubuque, Iowa, has been serving clients since 1972. This family-owned agency specializes in a wide array of insurance solutions, catering to both individual consumers and businesses. Their offerings include auto, home, health, and liability insurance, alongside life insurance products. The agency prides itself on helping clients manage risks and protect their assets through tailored insurance solutions. With a small team of dedicated professionals, O'Connor & English Insurance Agency emphasizes personalized service and community engagement, reflecting their commitment to the local market. They have not reported any funding, indicating a self-sustained operation focused on maintaining strong client relationships rather than pursuing aggressive growth strategies.

18. Professional Insurance Planners and Consultants (PIPAC)

• Website: pipac.com
• Ownership type: Corporate
• Headquarters: Cedar Falls, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: November 2021
• Founded year: 1981
• Headcount: 11-50
• LinkedIn: pipac

Professional Insurance Planners and Consultants (PIPAC) is an insurance brokerage based in Cedar Falls, Iowa, established in 1981. With a dedicated team of 28 employees, PIPAC specializes in providing independent agents with the necessary tools and support to effectively sell life and health insurance products. Their offerings include life insurance, annuities, and Medicare products, reflecting a strong commitment to the insurance market. PIPAC prides itself on delivering exceptional service, which includes training, marketing solutions, and comprehensive back-office assistance. This support enables agents to thrive in a competitive environment. PIPAC also emphasizes community involvement through initiatives like 'PIPAC Gives Back,' which showcases their dedication to social responsibility. Their extensive experience and focus on agent empowerment make them a notable player in the life insurance industry.

19. American Enterprise Group, Inc.

• Website: americanenterprise.com
• Ownership type: Private
• Headquarters: Des Moines, Iowa, United States (USA)
• Latest funding: $2.0M, January 2000
• Founded year: 1929
• Headcount: 201-500
• LinkedIn: american-enterprise

American Enterprise Group, Inc., based in Des Moines, Iowa, is a private insurance company founded in 1929. Operating under the brand Wellabe, the company specializes in life and supplemental health insurance products. Their portfolio includes Medicare Supplement insurance, preneed funeral insurance, dental insurance, and various health-related coverages such as hospital indemnity and cancer insurance. Wellabe primarily serves seniors and individuals preparing for retirement, helping them manage healthcare costs and plan for financial needs associated with health and end-of-life considerations. The company has been recognized for its financial strength, receiving an A (Excellent) rating from AM Best for its insurance subsidiaries, which underscores its commitment to providing reliable insurance solutions.

20. Mills Shellhammer Puetz & Associates, Inc.

• Website: mspinsurance.com
• Ownership type: Private
• Headquarters: Sioux City, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1994
• Headcount: 11-50
• LinkedIn: mills-shellhammer-puetz-%26-associates-inc-

Mills Shellhammer Puetz & Associates, Inc. is an insurance agency based in Sioux City, Iowa, established in 1994. The agency provides a wide array of insurance products, catering to both personal and commercial needs. Their offerings include auto, home, health, and life insurance, among others. The agency prides itself on delivering personalized service, ensuring that clients receive tailored insurance solutions that meet their specific needs. With a team of knowledgeable professionals, Mills Shellhammer Puetz & Associates emphasizes customer service and community involvement, aiming to build lasting relationships with clients. They are licensed to operate in Iowa, Nebraska, and South Dakota, and they serve clients across the United States. The agency has not reported any funding, indicating a stable, self-sustained operation.

21. RJR Insurance

• Website: rjrinsurance.com
• Ownership type: Private
• Headquarters: Iowa Township, Iowa, United States (USA)
• Founded year: 1986
• Headcount: 11-50
• LinkedIn: rjr-insurance

RJR Insurance, officially known as RJR Faribo Insurance Agency, is a private insurance agency based in Iowa Township, Iowa, with a history that traces back to the 1930s. Founded in 1986, the agency specializes in a wide array of personal and commercial insurance products, including life insurance. RJR Insurance prides itself on offering tailored solutions that cater to the unique needs of both individual consumers and businesses. The agency emphasizes personalized service, aiming to build long-term relationships with clients. With a team of dedicated agents, RJR Insurance provides consultations to help clients navigate their insurance options, ensuring they find the right coverage for their circumstances. Their commitment to customer service and community engagement further solidifies their role in the insurance industry.

22. The Dana Company

• Website: thedanaco.com
• Ownership type: Corporate
• Headquarters: Clive, Iowa, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: August 2009
• Founded year: 1989
• Headcount: 11-50
• LinkedIn: the-dana-company

The Dana Company, established in 1989 and based in Clive, Iowa, is an independent insurance agency that provides a wide array of personal and business insurance solutions. With a team of approximately 44 employees, the company serves clients throughout the Midwest, emphasizing a client-focused approach to meet the unique needs of individuals and businesses alike. Their offerings include home, auto, health, and life insurance, among others. The Dana Company prides itself on its commitment to customer service, ensuring that clients receive tailored coverage options to protect against various financial risks. The agency has a rich history, having been passed through three generations of ownership, which reflects its stability and dedication to the community. They work with multiple insurance carriers, allowing them to offer competitive pricing and a range of options to their clients. The Dana Company has not reported any recent funding, indicating a self-sustaining business model that has been operational for over three decades.

23. Financial Architects

• Website: faiowa.com
• Ownership type: Private
• Headquarters: Clive, Iowa, United States (USA)
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: anson-fisk

Financial Architects, Inc., based in Clive, Iowa, has been serving clients since its founding in 1995. The company specializes in providing personalized financial planning and investment management solutions tailored to the needs of business owners, executives, and individuals. Their mission is to help clients navigate financial challenges and achieve long-term goals through customized strategies. Financial Architects emphasizes a holistic approach to financial management, integrating various aspects of wealth management, including retirement planning, tax resources, and insurance. They offer life insurance quotes among other services, indicating their involvement in the life insurance sector. The firm operates as an agency of The Guardian Life Insurance Company of America, which further connects them to the life insurance industry. With a small team of 11-50 employees, they focus on building long-term relationships with clients, ensuring that each strategy is aligned with individual financial objectives.

Life Insurance Insights: Key Companies in Iowa

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