The hunting gear industry focuses on products for outdoor enthusiasts who engage in hunting. It includes manufacturers of firearms, ammunition, clothing, and accessories designed to withstand varying environments and scenarios. As technology advances, companies are increasingly integrating innovative materials and designs for enhanced performance and functionality. There is also a growing emphasis on sustainability, with brands adopting responsible practices and engaging in conservation efforts. Rising awareness about hunters’ rights and environmental stewardship is influencing market trends, with consumers favoring products that reflect these values.

The companies listed here vary in size; from industry giants like Bass Pro Shops, with over 10,000 employees, to specialized firms like First Lite, employing fewer than 50. Founded between 1912 and 2011, these companies are primarily based in the United States, highlighting the country’s influence in the outdoor retail sector. Their focus ranges from firearms to technical apparel, catering to South North American outdoor enthusiasts, marking them as essential players in the hunting gear space.

Read on to discover the top hunting gear companies.

Top 23 Hunting Gear Companies

1. Bass Pro Shops

• Website: basspro.com
• Ownership type: Private Equity
• Headquarters: Springfield, Missouri, United States (USA)
• Employee distribution: United States (USA) 94%, Canada 6%
• Latest funding: February 2015
• Founded year: 1972
• Headcount: 10001+
• LinkedIn: bass-pro-shops

Bass Pro Shops, founded in 1972 by Johnny Morris in Springfield, Missouri, is a retail company that specializes in outdoor and sporting goods. With over 10,000 employees, the company operates a vast network of physical stores and an online platform, catering to outdoor enthusiasts and families. Bass Pro Shops offers a wide array of products, particularly in the hunting sector, including firearms, ammunition, hunting clothing, and accessories. The company is also known for its commitment to conservation and community support, advocating for sportsmen’s rights and engaging in various initiatives to connect people with nature. Their recent partnership as the official outdoor gear provider for the Army & Air Force Exchange Service highlights their active role in the hunting and outdoor gear industry.

2. Cabela's

• Website: cabelas.com
• Ownership type: Corporate
• Headquarters: Sidney, Nebraska, United States (USA)
• Employee distribution: United States (USA) 88%, Canada 11%
• Latest funding: $5.5B, October 2016
• Founded year: 1961
• Headcount: 10001+
• LinkedIn: cabela%27s

Cabela's Inc. is a prominent retail company based in Sidney, Nebraska, specializing in outdoor recreation merchandise. Founded in 1961, Cabela's has carved out a niche in the market by focusing on high-quality products for hunting, fishing, boating, and camping. The company caters to outdoor enthusiasts, providing a wide range of gear and equipment essential for these activities. As a subsidiary of Bass Pro Shops, Cabela's benefits from a larger corporate structure while maintaining its identity in the outdoor retail space. The company operates numerous retail locations across the United States and Canada, along with a robust online platform, making it a significant player in the hunting gear market.

3. SITKA Gear

• Website: sitkagear.com
• Ownership type: Private
• Headquarters: Bozeman, Montana, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Founded year: 2005
• Headcount: 51-200
• LinkedIn: sitka-inc.

SITKA Gear, based in Bozeman, Montana, is a private company founded in 2005 that specializes in high-performance hunting apparel and accessories. The company caters to outdoor enthusiasts, particularly hunters, by providing gear designed to perform in various weather conditions. Their product range includes jackets, pants, and accessories that prioritize functionality and comfort. SITKA Gear operates mainly through its online platform and a network of authorized retailers, ensuring accessibility for customers. The company is also actively involved in conservation efforts, supporting various projects and organizations through their Ecosystem Grants. This commitment to environmental stewardship, alongside their focus on innovative gear, positions SITKA Gear as a significant player in the hunting gear industry.

4. MidwayUSA

• Website: midwayusa.com
• Ownership type: Corporate
• Headquarters: Columbia, Missouri, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: November 2021
• Founded year: 1977
• Headcount: 501-1000
• LinkedIn: midwayusa

MidwayUSA, founded in 1977 and based in Columbia, Missouri, is a prominent retailer specializing in hunting and outdoor-related products. The company operates primarily online, offering a comprehensive selection of items that include guns, ammunition, reloading supplies, optics, and camping gear. MidwayUSA caters to outdoor enthusiasts and shooting sports participants, providing them with a convenient shopping experience. The company is known for its commitment to quality and customer service, which has helped it maintain relevance in the competitive outdoor retail market. Additionally, MidwayUSA features a rewards program that incentivizes customer loyalty, further enhancing its appeal to consumers. Their extensive knowledge center and video library also serve to educate and engage customers, solidifying their role as a resource in the hunting and outdoor community.

5. Scheels

• Website: scheels.com
• Ownership type: Private
• Headquarters: Fargo, North Dakota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1902
• Headcount: 5001-10000
• LinkedIn: scheels

Scheels is a private sporting goods retailer founded in 1902, headquartered in Fargo, North Dakota. With a workforce of approximately 3,929 employees, the company operates numerous store locations across the United States. Scheels specializes in a wide array of products, including athletic clothing, footwear, and outdoor equipment, with a significant focus on hunting gear. Their offerings include hunting clothing, footwear, optics, trail cameras, and various tools essential for outdoor activities. Scheels is dedicated to providing quality gear for sports enthusiasts and outdoor adventurers, making it a relevant player in the hunting gear industry.

6. Kuiu

• Website: kuiu.com
• Ownership type: Private Equity
• Headquarters: Dixon, California, United States (USA)
• Employee distribution: United States (USA) 97%, Spain 3%
• Latest funding: $50.0M, April 2017
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: kuiu-inc.

Kuiu, based in Dixon, California, is a private equity-owned company that specializes in performance hunting gear and clothing. Established in 2011, Kuiu has quickly become a recognized name among outdoor enthusiasts, particularly hunters. The company offers a wide range of products, including apparel and equipment, all designed with a focus on quality, functionality, and the specific demands of various hunting conditions. Their innovative approach includes a technical layering system that enhances comfort and performance in the field. With a workforce of around 91 employees, Kuiu primarily serves the U.S. market, with a small presence in Spain. The company has also attracted significant investment, securing $50 million in funding in 2017, which underscores its growth trajectory and relevance in the hunting gear sector.

7. Fleet Farm

• Website: fleetfarm.com
• Ownership type: Private Equity
• Headquarters: Appleton, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: January 2016
• Founded year: 1955
• Headcount: 5001-10000
• LinkedIn: fleetfarm

Fleet Farm, founded in 1955 and based in Appleton, Wisconsin, is a retail store that specializes in a wide array of products, including hunting and fishing equipment, automotive goods, clothing, and home improvement supplies. The company operates numerous locations throughout the Midwest, catering to consumers who are interested in outdoor gear and household essentials. Fleet Farm's hunting department features a comprehensive selection of firearms, ammunition, archery equipment, and various hunting accessories, making it a significant player in the hunting gear industry. Their commitment to serving outdoor enthusiasts is evident in their extensive inventory and focus on quality products.

8. L.L.Bean

• Website: llbean.com
• Ownership type: Private
• Headquarters: Freeport, Maine, United States (USA)
• Employee distribution: United States (USA) 89%, Costa Rica 7%, Canada 3%
• Founded year: 1912
• Headcount: 1001-5000
• LinkedIn: l.l.bean

L.L.Bean, established in 1912 by Leon Leonwood Bean, is a retail company based in Freeport, Maine, specializing in outdoor recreation products. The company offers a wide range of high-quality items, including clothing, footwear, and outdoor gear. L.L.Bean is particularly known for its commitment to durability and customer service, which has fostered a loyal customer base. Their product line includes essential gear for hunting, such as tents, backpacks, and specialized clothing, catering to outdoor enthusiasts. The company operates both online and through physical retail locations, providing customers with easy access to their products. L.L.Bean also engages in community-oriented outdoor programs, promoting outdoor activities and education. This involvement further solidifies their position in the outdoor gear industry.

9. Blaser Group GmbH

• Website: blaser-group.com
• Ownership type: Private
• Headquarters: Germany
• Employee distribution: Germany 76%, Italy 6%, Norway 6%, Other 13%
• Founded year: 2003
• Headcount: 501-1000
• LinkedIn: blaser-group

Blaser Group GmbH, founded in 2003 and based in Germany, is a private firearms manufacturer and outdoor apparel retailer. The company specializes in high-quality hunting and sporting firearms, optics, and accessories. With a workforce of around 500 employees, Blaser Group is dedicated to serving both businesses and consumers in the hunting and outdoor sectors. They offer a range of products, including custom services, which cater to the specific needs of hunters. The company operates through a network of authorized dealers, ensuring that their premium products are accessible to a global audience. Blaser Group also includes well-known brands such as MAUSER and J.P. Sauer & Sohn, further solidifying its reputation in the industry. Their commitment to innovation and excellence is reflected in their continuous development of new products designed to enhance the hunting experience.

10. Sportsman's Guide

• Website: sportsmansguide.com
• Ownership type: Private
• Headquarters: South Saint Paul, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1977
• Headcount: 201-500
• LinkedIn: the-sportsman%27s-guide

Sportsman's Guide, founded in 1977 and based in South Saint Paul, Minnesota, is a private online retailer that specializes in outdoor sporting goods. The company offers a wide range of products, including hunting gear, fishing equipment, military surplus items, and emergency food supplies. Catering to outdoor enthusiasts, Sportsman's Guide emphasizes customer satisfaction through various promotions and a membership program that provides additional savings. Their extensive product categories and commitment to quality service have earned them recognition, including a top ranking in customer service awards for online retailers in the sports and leisure sector. This involvement in the hunting and outdoor gear market positions Sportsman's Guide as a relevant player in the industry.

11. Sail

• Website: sail.ca
• Ownership type: Private
• Headquarters: Laval, Quebec, Canada
• Employee distribution: Canada 96%, India 3%, Other 1%
• Latest funding: June 2015
• Founded year: 1981
• Headcount: 1001-5000
• LinkedIn: sail-plein-air-inc.

SAIL Outdoors Inc., founded in 1981 and based in Laval, Quebec, is a private retail company that specializes in outdoor and sporting goods. With a workforce of over 1,000 employees, Sail operates primarily through its retail stores in Quebec and Ontario. The company offers a wide array of products, including clothing, footwear, camping gear, fishing equipment, and notably, hunting supplies. Their hunting section features firearms, ammunition, hunting clothing, and various accessories, catering to the needs of outdoor enthusiasts. Sail's commitment to quality equipment for recreational activities positions them as a significant player in the outdoor retail market, particularly for those interested in hunting and related activities.

12. Mossy Oak

• Website: mossyoak.com
• Ownership type: Venture Capital
• Headquarters: West Point, Mississippi, United States (USA)
• Employee distribution: United States (USA) 92%, Canada 5%, China 3%
• Latest funding: Seed, $100,000, November 2014
• Founded year: 1986
• Headcount: 51-200
• LinkedIn: mossy-oak

Mossy Oak, based in West Point, Mississippi, is an outdoor lifestyle brand that specializes in hunting and fishing gear. Established in 1986, the company has become synonymous with high-quality camouflage patterns and outdoor clothing designed for hunters and anglers. Mossy Oak offers a wide range of products, including apparel, accessories, and educational resources aimed at enhancing the outdoor experience. The company is also involved in conservation efforts and community engagement through initiatives like the GameKeeper Grants, which support wildlife management and habitat restoration. With a workforce of approximately 177 employees, Mossy Oak continues to be a significant player in the hunting gear industry, catering to a dedicated customer base that values quality and expertise in outdoor activities.

13. Rogers Sporting Goods

• Website: rogerssportinggoods.com
• Ownership type: Private
• Headquarters: Liberty, Missouri, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1980
• Headcount: 51-200
• LinkedIn: rogers-sporting-goods

Rogers Sporting Goods, based in Liberty, Missouri, is a private retail company that has been serving outdoor enthusiasts since its founding in 1980. The company specializes in sporting goods, with a particular emphasis on hunting, fishing, and outdoor activities. Their product range is extensive, covering everything from ammunition and hunting clothing to decoys and hunting accessories. Rogers Sporting Goods caters to a variety of customers, including men, women, and youth, ensuring that they provide options for all outdoor enthusiasts. Their commitment to quality and customer service is evident in their offerings, which include free shipping on orders over $99 and a rewards program for loyal customers. The company has established itself as a reliable source for hunting gear, making it a notable player in the industry.

14. OpticsPlanet, Inc.

• Website: opticsplanet.com
• Ownership type: Private
• Headquarters: Northbrook, Illinois, United States (USA)
• Employee distribution: United States (USA) 87%, Ukraine 13%
• Founded year: 2000
• Headcount: 201-500
• LinkedIn: opticsplanet-inc.

OpticsPlanet, Inc., founded in 2000 and based in Northbrook, Illinois, is a retail company that specializes in outdoor gear, optics, ammunition, and tactical equipment. With a workforce of approximately 142 employees, the company primarily operates through its online platform, providing customers with easy access to a vast selection of quality gear. OpticsPlanet caters to outdoor enthusiasts, hunters, and professionals in law enforcement and military sectors. Their product offerings include a comprehensive range of hunting gear, such as rifle scopes, red dot sights, and various types of ammunition, which are crucial for hunting. The company has built a reputation for reliability and customer service, further solidifying its position in the outdoor and hunting gear market.

15. Vortex Optics

• Website: vortexoptics.com
• Ownership type: Corporate
• Headquarters: Barneveld, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 96%, Other 4%
• Latest funding: July 2012
• Founded year: 1986
• Headcount: 201-500
• LinkedIn: vortex-optics

Vortex Optics, founded in 1986 and based in Barneveld, Wisconsin, is a company dedicated to providing high-quality optics and apparel for outdoor enthusiasts. Their extensive product lineup includes riflescopes, binoculars, rangefinders, and spotting scopes, all designed to meet the needs of hunters and sports shooters. Vortex Optics has built a solid reputation in the industry, known for their commitment to performance and reliability. They also offer a range of apparel, catering to both men and women, which complements their optics products. The company actively engages with its customer base through initiatives like Vortex Nation, a community platform for sharing experiences and content related to hunting and shooting. Their VIP Warranty further underscores their dedication to customer satisfaction, ensuring that users can rely on their products in the field.

16. Primos Hunting

• Website: primos.com
• Ownership type: Corporate
• Headquarters: United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: April 2012
• Founded year: 1974
• Headcount: 51-200
• LinkedIn: primos-hunting

Primos Hunting, founded in 1974, is a prominent manufacturer and retailer of hunting equipment based in the United States. The company specializes in producing high-quality game calls for various species, including elk, deer, turkey, and waterfowl. In addition to game calls, Primos offers a range of hunting gear such as ground blinds, shooting sticks, and accessories designed to enhance the hunting experience. Their products are crafted to meet the needs of hunters and outdoor enthusiasts, ensuring effective communication with game and reliable performance in the field. Primos is also known for its educational content, including the "Primos Truth About Hunting" television series, which showcases their products and hunting techniques. This engagement with the hunting community solidifies their position in the industry.

17. Gohunt

• Website: gohunt.com
• Ownership type: Private
• Headquarters: Las Vegas, Nevada, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: gohunt-llc

Gohunt, based in Las Vegas, Nevada, is an outdoor gear retailer that specializes in hunting and outdoor equipment. Founded in 2013, the company has carved out a niche in the hunting community by offering a wide array of products, including optics, camping gear, apparel, and various hunting accessories. Gohunt's online platform allows customers to purchase gear while also participating in a rewards program that incentivizes repeat business. The company is committed to serving hunting enthusiasts and outdoor adventurers, providing not just products but also resources such as articles and videos to enhance the hunting experience. Their partnerships with well-known brands like Swarovski and Sitka further solidify their position in the industry.

18. Eberlestock

• Website: eberlestock.com
• Ownership type: Private
• Headquarters: Boise, Idaho, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1985
• Headcount: 11-50
• LinkedIn: eberlestock-usa-llc

Eberlestock, based in Boise, Idaho, is a private company that has been operational since 1985. It specializes in outdoor gear and apparel, with a particular emphasis on hunting packs, tactical gear, and various accessories. The company serves a broad customer base that includes outdoor enthusiasts and professionals in military and law enforcement sectors. Eberlestock is known for its durable and versatile products, which are designed to meet the rigorous demands of hunting and outdoor activities. Their innovative approach includes modular systems that allow users to customize their gear according to specific needs, enhancing functionality and user experience. Eberlestock's commitment to quality and performance has earned them a solid reputation among their target audience, making them a notable player in the hunting gear industry.

19. Easton Technical Products

• Website: eastonarchery.com
• Ownership type: Private
• Headquarters: Salt Lake City, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1922
• Headcount: 201-500
• LinkedIn: easton-technical-products

Easton Technical Products, based in Salt Lake City, Utah, has been a prominent player in the archery equipment industry since its founding in 1922. The company specializes in manufacturing and retailing high-quality archery gear, including hunting and target arrows, stabilizers, and a variety of accessories. Easton serves a dedicated customer base of archery enthusiasts and competitive shooters who depend on reliable and effective equipment for their performance. Their product line features a comprehensive selection of hunting arrows, including options for crossbows and traditional archery, as well as stabilizers and components that enhance shooting accuracy. Easton is recognized for its innovation and quality, making it a respected name among both recreational and professional archers.

20. Lancaster Archery Supply

• Website: lancasterarchery.com
• Ownership type: Private
• Headquarters: Lancaster, Pennsylvania, United States (USA)
• Employee distribution: United States (USA) 96%, Mexico 4%
• Founded year: 1983
• Headcount: 51-200
• LinkedIn: lancaster-archery-supply

Lancaster Archery Supply, founded in 1983 and based in Lancaster, Pennsylvania, is a private retail company that specializes in archery supplies and equipment. With a workforce of approximately 71 employees, the company has established itself as a key player in the archery market. They offer a comprehensive selection of products, including bows, arrows, shooting accessories, and hunting gear, catering specifically to archery enthusiasts and hunters. Their online store enhances accessibility, allowing customers to conveniently purchase a wide array of products. Lancaster Archery Supply is also involved in educational initiatives through their Pro Shop and Academy, which provide training and resources for archers. This commitment to the archery community underscores their role in the industry, making them a relevant entity in the hunting gear sector.

21. Mack's Prairie Wings

• Website: mackspw.com
• Ownership type: Corporate
• Headquarters: Stuttgart, Arkansas, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: May 2024
• Founded year: 1944
• Headcount: 51-200
• LinkedIn: mack%27s-prairie-wings

Mack's Prairie Wings, based in Stuttgart, Arkansas, is an outdoor retail company that has been serving the hunting community since 1944. Specializing in waterfowl hunting gear, they offer a comprehensive selection of products including decoys, calls, clothing, and marine equipment. Their inventory is designed to meet the needs of waterfowl hunters, providing essential tools and accessories for successful hunting experiences. The company operates an online store, making it easy for customers to access their extensive product offerings. Mack's Prairie Wings is recognized for its commitment to quality and customer service, establishing itself as a trusted name among outdoor enthusiasts.

22. Duck Commander

• Website: duckcommander.com
• Ownership type: Family Owned
• Headquarters: West Monroe, Louisiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1972
• Headcount: 1-10
• LinkedIn: duck-commander

Duck Commander, based in West Monroe, Louisiana, is a family-owned company that has been a significant player in the hunting and outdoor recreation industry since its founding in 1972. The company specializes in manufacturing high-quality duck calls, turkey calls, and a variety of hunting gear. Their product range includes classic and specialty duck calls, turkey calls, apparel for men, women, and children, as well as various hunting accessories. Duck Commander has gained a loyal customer base among outdoor enthusiasts who seek reliable and effective hunting gear. The company is also known for its connection to the Robertson family, who gained fame through the A&E reality series "Duck Dynasty," further enhancing its brand recognition and appeal. Duck Commander continues to thrive in the hunting market, offering products that cater to both novice and experienced hunters.

23. Blaser GmbH

• Website: blaser.de
• Ownership type: Private
• Headquarters: Bisingen, Baden-Württemberg, Germany
• Employee distribution: Germany 69%, Spain 20%, Sweden 10%
• Founded year: 1957
• Headcount: 201-500
• LinkedIn: blaser-jagdwaffen-gmbh

Blaser GmbH, based in Bisingen, Baden-Württemberg, Germany, is a private firearms manufacturer that has been operational since 1957. The company specializes in high-quality hunting equipment, offering a comprehensive range of products including rifles, shotguns, optics, and ammunition. Blaser caters primarily to hunters and shooting sports enthusiasts, emphasizing precision and customization in their offerings. Their innovative approach is evident in their custom shop, where customers can personalize their firearms, and in their various product configurators that enhance user experience. Blaser's commitment to quality is reflected in their extensive product line, which also includes accessories and hunting apparel. The company operates with a workforce of approximately 201-500 employees, with a significant presence in Germany, Spain, and Sweden, indicating a strong market reach within Europe. Blaser has not reported any recent funding, suggesting a stable operational model focused on organic growth and customer loyalty.

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