The esports betting industry has surged in popularity, driven by the explosive growth of competitive gaming. Companies in this sector provide platforms for betting on esports events, offering diverse options from traditional sports betting to innovative virtual gaming experiences. Key players include both established sportsbooks and tech startups focused on enhancing user engagement through data analytics and live betting. As technology evolves, the industry is moving towards more interactive and immersive betting experiences, incorporating augmented and virtual reality features to attract younger audiences.

This list features 23 notable esports betting companies from various global locations, including the Netherlands to North America. Ranging in size, with firms employing from under 50 to over 500 people, each offers unique services tied to esports betting. Years of establishment vary widely from as early as 1994 to recently launched in 2023. Companies focus on traditional sports betting, esports marketplaces, and specific game-focused services as they cater to a rapidly increasing user base seeking entertainment and financial opportunities.

Continue reading to discover the top esports betting companies.

Top 23 Esports Betting Companies Companies

1. Pinnacle

• Website: pinnacle.com
• Ownership type: Corporate
• Headquarters: Willemstad, North Brabant, Netherlands
• Employee distribution: Canada 44%, Malta 32%, Curaçao 10%, Other 13%
• Latest funding: November 2011
• Founded year: 1998
• Headcount: 501-1000
• LinkedIn: pinnacle-sports

Pinnacle is an online sportsbook based in Willemstad, North Brabant, Netherlands, founded in 1998. The company operates under a license from Curaçao and serves customers in over 100 countries. With a workforce of approximately 480 employees, Pinnacle has established itself as a notable player in the online betting industry. The company offers a wide range of betting options, including traditional sports and esports, reflecting its commitment to catering to the evolving interests of bettors. Pinnacle's esports hub showcases their dedication to this growing market, providing users with access to various esports events and betting opportunities. Their operational model emphasizes competitive odds and a user-friendly experience, which has contributed to their sustained relevance in the industry.

2. Century 21 Cardinal

• Website: century21cardinal.com
• Ownership type: Private
• Headquarters: Parsippany-Troy Hills, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1955
• Headcount: 11-50
• LinkedIn: century-21-cardinal

Century 21 Cardinal, based in Parsippany-Troy Hills, New Jersey, is a private company founded in 1955. It specializes in esports betting, offering comprehensive guides, reviews of betting sites, and detailed information on a variety of esports games. The company aims to assist esports enthusiasts in making informed betting decisions by providing resources that cover popular games such as League of Legends, Dota 2, and Counter-Strike 2. Their platform includes insights on betting strategies, promotions, and the latest news in the esports world, making it a valuable resource for bettors. Century 21 Cardinal operates in the expanding esports betting market, which has seen significant growth in recent years, reflecting the increasing popularity of competitive gaming.

3. theScore

• Website: scoremediaandgaming.com
• Ownership type: Corporate
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 90%, United States (USA) 6%, Gibraltar 4%
• Latest funding: August 2021
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: thescore-inc-

theScore, officially known as Score Media and Gaming Inc., is a Toronto-based sports media and gaming company founded in 2012. It operates theScore app, a popular mobile sports media platform, and theScore Bet, a mobile sportsbook that launched in 2019 following the legalization of sports betting in the U.S. Their esports division, theScore esports, is recognized for delivering comprehensive coverage and engaging content for esports fans. The company has a significant presence in North America, with a workforce primarily based in Canada. In 2021, theScore was acquired by Penn Entertainment, enhancing its capabilities in the sports media and gaming sectors. TheScore Bet offers a wide range of betting options across various sports, including esports, and is committed to providing a safe and enjoyable betting experience for its users.

4. Lycos Europe

• Website: lycos-europe.com
• Ownership type: Private
• Headquarters: Haarlem, North Holland, Netherlands
• Employee distribution: Germany 100%
• Founded year: 1997
• Headcount: 501-1000
• LinkedIn: lycos-europe

Lycos Europe, based in Haarlem, North Holland, is a private company that operates the online betting platform Mostbet. Founded in 1997, the company has shifted its focus over the years and now provides a wide array of gambling services, including sports betting, online casino games, and notably, esports betting. Mostbet has gained traction particularly in the Indian market, where it offers a legal and regulated environment for users to engage in various betting activities. The platform features a comprehensive selection of esports titles, catering to the growing interest in competitive gaming. Mostbet operates under a license from the Curacao Gambling Commission, ensuring a secure betting experience for its users. The company has not reported any recent funding, indicating a stable operational model without external financial backing.

5. Coliseo

• Website: coliseoweb.com
• Ownership type: Private
• Headquarters: Barranquilla, Atlantico, Colombia
• Founded year: 2007
• Headcount: 1-10
• LinkedIn: coliseo

Coliseo is a private company based in Barranquilla, Atlantico, Colombia, founded in 2007. It operates as a platform for 1xBet, an online betting service that provides a variety of gambling options, including sports betting, casino games, and esports. The company caters to individual consumers, particularly in Brazil, where it has gained traction by offering attractive bonuses and a user-friendly interface. Coliseo emphasizes security and customer support, ensuring a reliable betting experience. Notably, it has formed partnerships with prominent esports entities, enhancing its credibility and presence in the esports betting market.

6. NairaBET

• Website: nairabet.com
• Ownership type: Private
• Headquarters: Lekki, Lagos, Nigeria
• Employee distribution: Nigeria 100%
• Founded year: 2008
• Headcount: 1001-5000
• LinkedIn: nairabet

NairaBET is a private sports betting company based in Lekki, Lagos, Nigeria, founded in 2008. It operates a platform that allows users to place bets on a variety of sports events, including football, basketball, and esports. With a workforce of approximately 250 employees, NairaBET caters primarily to the Nigerian market, providing entertainment and opportunities for users to win money through betting activities. The company has expanded its offerings to include esports, reflecting its responsiveness to market trends and the growing popularity of competitive gaming. NairaBET also features a range of betting options across multiple sports, enhancing its appeal to sports enthusiasts.

7. DoradoBet

• Website: doradobet.com
• Ownership type: Private
• Headquarters: Miraflores, Lima, Peru
• Employee distribution: Peru 80%, Ecuador 10%, Costa Rica 7%, Other 3%
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: doradobet

DoradoBet, established in 2017 and based in Miraflores, Lima, Peru, operates as an online betting platform that provides a wide array of services, including sports betting, online casino games, and esports betting. The company caters primarily to the Latin American market, with a significant focus on Peru, Ecuador, and Costa Rica. DoradoBet has positioned itself as a competitive player in the online gambling industry, offering a user-friendly interface and a variety of betting options. Their platform features over 30 sports disciplines and thousands of events throughout the year, alongside a robust selection of esports betting opportunities. DoradoBet has also engaged in strategic partnerships with local sports teams, enhancing its visibility and brand recognition in the region. The company has not reported any funding, indicating a self-sustained growth model since its inception.

8. Beter

• Website: beter.co
• Ownership type: Private
• Headquarters: Prague, Prague, Czech Republic
• Employee distribution: Ukraine 85%, Czech Republic 10%, Other 6%
• Founded year: 2018
• Headcount: 501-1000
• LinkedIn: fastbet-tv

Beter, founded in 2018 and based in Prague, Czech Republic, is a gaming solutions provider that specializes in esports and sports betting. The company offers a range of products designed to enhance the betting experience, including esports odds feeds, in-house sports events, and integrity services for sportsbooks and betting operators. Beter aims to deliver fast-paced and engaging betting experiences, which are crucial for customer retention and revenue growth. With a workforce of around 500 employees, primarily located in Ukraine, Beter has established itself as a significant player in the esports betting industry. The company has seen substantial growth in its offerings, providing over 42,000 sports and esports matches monthly, and has been recognized for its innovative approach to betting solutions. Their integrity team ensures a transparent and fair gaming environment, further solidifying their position in the market.

9. Abios

• Website: abiosgaming.com
• Ownership type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Employee distribution: Sweden 85%, Philippines 15%
• Latest funding: Seed, February 2015
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: abios

Abios, founded in 2013 and based in Stockholm, Sweden, is a technology solutions provider that specializes in esports data and engagement tools. The company offers a range of products designed to enhance the esports betting experience, including esports odds feeds, data visualization widgets, and extensive data services for sportsbooks and esports teams. Abios aims to help its clients engage users effectively and provide reliable betting options in the rapidly growing esports market. Their solutions are utilized by various companies to reach the esports audience, and they have established partnerships with notable brands in the industry. Abios is part of Kambi Group plc, which allows them to leverage Kambi's expertise in sportsbook technology and services, further solidifying their role in the esports betting ecosystem.

10. Bayes Esports

• Website: bayesesports.com
• Ownership type: Venture Capital
• Headquarters: Berlin, Berlin, Germany
• Employee distribution: Germany 98%, Portugal 2%
• Latest funding: $6.0M, September 2020
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: bayesgg

Bayes Esports, founded in 2018 and based in Berlin, Germany, is a technology solutions provider dedicated to the esports sector. The company specializes in delivering a range of products that include live match data, odds, and analytics specifically designed for betting operators, tournament organizers, and media platforms. Their services are aimed at enhancing customer engagement and ensuring compliance with industry standards. Bayes Esports has established partnerships with various industry leaders, providing them with the necessary tools to improve their betting offerings. The company has received significant funding, amounting to 6 million euros in September 2020, which underscores its growth potential and commitment to the esports betting market. With a workforce of around 81 employees, the company primarily operates in Germany, with a small presence in Portugal, reflecting its focus on the European market.

11. Oddin.gg

• Website: oddin.gg
• Ownership type: Venture Capital
• Headquarters: Prague, Prague, Czech Republic
• Employee distribution: Czech Republic 72%, Peru 6%, Germany 4%, Other 17%
• Latest funding: Series A, $4.5M, August 2022
• Founded year: 2018
• Headcount: 201-500
• LinkedIn: oddingg

Oddin.gg, founded in 2018 and based in Prague, Czech Republic, is a provider of esports betting solutions. The company focuses on creating a comprehensive ecosystem that includes esports odds feeds, risk management, and marketing services tailored for sportsbooks and platform providers. With a workforce of around 92 employees, Oddin.gg has expanded its reach across multiple regions, including North America, where it has secured several betting licenses. The firm has received $4.5 million in Series A funding, which supports its growth initiatives. Oddin.gg's offerings are designed to enhance engagement with the esports audience, providing partners with tools to improve profitability and operational efficiency. Their commitment to integrity is underscored by their membership in the Esports Integrity Commission, reflecting their dedication to maintaining fair practices in esports betting.

12. GlobalBet

• Website: globalbet.com
• Ownership type: Private
• Headquarters: Ruggell, Ruggell, Liechtenstein
• Employee distribution: Bosnia and Herzegovina 54%, Austria 23%, Ukraine 17%, Other 6%
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: global-bet

GlobalBet, founded in 2004 and based in Ruggell, Liechtenstein, is a private gaming solutions provider that specializes in virtual sports and betting products. With a workforce of around 53 employees, the company focuses on enhancing player engagement and revenue potential for online and land-based betting operators. GlobalBet offers a variety of services, including virtual games, esports solutions, and sportsbook services. Their esports offerings cover major titles like League of Legends and Counter-Strike, providing clients with a comprehensive betting experience. The company has also been recognized for its innovative products, winning awards such as the Sportsbetting Provider of the Year 2022. GlobalBet's strategic partnerships, like the one with BetConstruct, further enhance their market presence and product offerings, making them a notable player in the gaming industry.

13. The Stars Group

• Website: starsgroup.com
• Ownership type: Corporate
• Headquarters: United Kingdom (UK)
• Employee distribution: Bulgaria 38%, United Kingdom (UK) 13%, Canada 13%, Other 37%
• Latest funding: $6.0B, October 2019
• Founded year: 2001
• Headcount: 1001-5000
• LinkedIn: starsgroup

The Stars Group Inc. is a prominent gaming and online gambling company based in the United Kingdom. Founded in 2001, it operates a range of products including poker, casino games, and sports betting through well-known brands such as PokerStars and BetStars. The company serves a global audience, providing engaging online gambling experiences across various jurisdictions. The Stars Group has made significant strides in the sports betting market, particularly with its PokerStars Sports brand, which includes esports betting options. This expansion reflects the company's adaptability to market trends and consumer interests. The Stars Group was acquired by Flutter Entertainment plc, further enhancing its market position and operational capabilities. With a workforce of around 749 employees, the company has a notable presence in several countries, including Bulgaria, the UK, Canada, Malta, and Ireland.

14. Betwinner

• Website: betwinner.com
• Ownership type: Private
• Headquarters: Willemstad, Curaçao, Curaçao
• Employee distribution: Cyprus 25%, Brazil 18%, Malta 14%, Other 43%
• Founded year: 2007
• Headcount: 501-1000
• LinkedIn: betwinner

Betwinner, established in 2007 and based in Willemstad, Curaçao, operates as an online gambling platform that offers a wide array of betting services. The company is privately owned and employs between 501 to 1000 individuals, with a significant presence in regions like Cyprus, Brazil, and Malta. Betwinner is licensed under a Curacao gaming license, which allows it to provide a range of betting options, including sports betting, casino games, and live betting. Notably, the platform has a dedicated esports section, where users can place bets on popular games, reflecting its engagement with the esports community. Betwinner aims to deliver a user-friendly experience, featuring detailed guides and tutorials to assist users in navigating the platform and maximizing their betting strategies. The absence of reported funding suggests a stable operational model, relying on its established market presence and user engagement strategies.

15. Betfan

• Website: betfan.pl
• Ownership type: Private
• Headquarters: Warsaw, Masovian Voivodeship, Poland
• Employee distribution: Poland 100%
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: betfan

Betfan Sp. z o.o., based in Warsaw, Poland, is a private betting company founded in 2018. It offers a variety of gambling services, including sports betting, live betting, and notably, esports betting. The company targets individual consumers seeking engaging betting experiences and provides various promotions to enhance user interaction. Betfan has positioned itself as a legal bookmaker in Poland, having obtained its online betting license in a record time of six months. With a workforce of around 52 employees, the company is focused entirely on the Polish market, aiming to cater to the needs of local bettors. Betfan's commitment to esports is evident in its product offerings, which include specific promotions and features tailored for esports enthusiasts.

16. SeaTeam Management Pte. Ltd.

• Website: sea-team.com
• Ownership type: Corporate
• Headquarters: Singapore, Singapore
• Employee distribution: India 66%, Singapore 28%, Philippines 6%
• Latest funding: September 2020
• Founded year: 2010
• Headcount: 1001-5000
• LinkedIn: seateam-management-pte-ltd-

SeaTeam Management Pte. Ltd., based in Singapore, is the parent company of BSports, an online betting platform that has gained recognition in the Asian market. Founded in 2010, the company has adapted to the evolving landscape of online gambling, transitioning from traditional betting methods to a modern digital platform. BSports offers a variety of gambling services, including sports betting, online casino games, and notably, esports betting. The platform emphasizes a secure and user-friendly experience, catering to individual consumers who seek both entertainment and the thrill of betting. With a significant portion of its workforce located in India, the company has established a presence that extends beyond its Singaporean roots. BSports is committed to maintaining high standards of security and customer service, ensuring that users can engage in betting activities with confidence. The platform regularly updates its offerings to include popular esports events, reflecting the growing interest in this segment of the betting industry.

17. MelBet Affiliates Program

• Website: melbetaffiliates.com
• Ownership type: Private
• Headquarters: Nicosia, Nicosia, Cyprus
• Employee distribution: Zambia 25%, Democratic Republic of the Congo 25%, Myanmar 25%, Other 25%
• Founded year: 2012
• Headcount: 201-500
• LinkedIn: melbet-affiliates-program

MelBet Affiliates Program, established in 2012 and based in Nicosia, Cyprus, operates as an online gambling platform that offers a wide range of betting services, including sports betting, casino games, and notably, esports. The company has developed an affiliate program that allows individuals to earn commissions by promoting their betting services. MelBet Affiliates provides extensive promotional materials and support to its affiliates, ensuring they have the tools needed to succeed. The platform features a variety of esports markets, allowing customers to bet on popular events and enjoy live streams. With a workforce of around 201-500 employees, MelBet Affiliates has a global reach, with a significant presence in regions like Zambia, the Democratic Republic of the Congo, Myanmar, and Nigeria. Their commitment to providing a user-friendly experience and reliable support has garnered positive testimonials from partners, highlighting their effectiveness in the competitive online gambling industry.

18. LEONBET Tanzania

• Website: leonbet.co.tz
• Ownership type: Private
• Headquarters: Dar Es Salaam, Dar Es Salam, Tanzania
• Employee distribution: Tanzania 100%
• Founded year: 2023
• Headcount: 11-50
• LinkedIn: leonbettz

LEONBET Tanzania, operated by Sandstorm Company Limited, is an online casino and sportsbook based in Dar Es Salaam, Tanzania. Founded in 2023, the company aims to provide a secure and entertaining platform for gambling activities, including a wide range of gaming options such as slots, live casino games, and sports betting. With a focus on individual consumers, LEONBET has made a notable entry into the Tanzanian market, offering over 12,000 games and covering major sports leagues and events. The company has also recognized the growing popularity of esports, featuring a dedicated section for esports betting that includes popular titles like League of Legends and DOTA 2. This strategic move reflects an understanding of current trends in the gaming industry. LEONBET is licensed by the Gaming Board of Tanzania, ensuring compliance with local regulations and providing a level of trust for its users.

19. Suraya

• Website: greentechnologie.net
• Ownership type: Private
• Headquarters: Fort-De-France, Fort-De-France, Martinique
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: greentechnologie

Suraya, based in Fort-De-France, Martinique, operates the online betting platform DewaGG, which specializes in esports betting. Founded in 2013, the company has established itself as a player in the esports betting industry, offering a variety of betting options on popular games like Dota 2, League of Legends, and Valorant. DewaGG aims to enhance the gaming experience for esports enthusiasts by providing opportunities to bet on their favorite games and potentially earn profits. The platform is designed to be user-friendly, ensuring that both novice and experienced bettors can navigate it with ease. With a focus on customer service, DewaGG supports its users with professional assistance, making it a trustworthy option for those interested in esports betting.

20. Cityscape International Ltd.

• Website: cityscapebd.net
• Ownership type: Private
• Headquarters: Dhaka, Dhaka, Bangladesh
• Employee distribution: Bangladesh 92%, United States (USA) 8%
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: cityscape-international-ltd-

Cityscape International Ltd., based in Dhaka, Bangladesh, is a private company founded in 2009. It operates the online gaming platform fun88 dt, which offers a variety of entertainment options, including online casino games, slot machines, and notably, esports betting. The company caters to individual consumers looking for engaging gaming experiences, providing easy access to its services through a digital platform. With a workforce of approximately 51 to 200 employees, the company has a significant presence in Bangladesh, with a smaller portion of its workforce located in the United States. Cityscape International Ltd. has positioned itself within the competitive online gaming market, focusing on the growing interest in esports betting, which is a relatively new area for them. Their commitment to updating esports tournaments for betting purposes indicates a strategic move to capture a share of this expanding market.

21. Betfoc

• Website: betfoc.com
• Ownership type: Private
• Headquarters: Dubai, Dubai, United Arab Emirates (UAE)
• Employee distribution: United Arab Emirates 53%, India 47%
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: betfoc-official

Betfoc, founded in 2014 and based in Dubai, UAE, is a private software development company that specializes in iGaming solutions. With a workforce of around 64 employees, the company provides a wide array of services tailored to the betting industry, including sports betting software, fantasy sports software, and casino game development. Betfoc has carved out a niche in the esports sector, offering custom software solutions for esports tournaments and community platforms. Their client base includes startups and established enterprises looking for innovative software to enhance their betting operations. Betfoc emphasizes quality and client satisfaction, ensuring that their products meet the evolving needs of the market.

22. Betus

• Website: betus.com.pa
• Ownership type: Private
• Headquarters: San Jose, California, United States (USA)
• Employee distribution: Costa Rica 85%, United States (USA) 7%, Panama 2%, Other 5%
• Founded year: 1994
• Headcount: 11-50
• LinkedIn: betus

BetUS, founded in 1994 and based in San Jose, California, operates as an online sportsbook and casino. The company has established itself as a reliable platform for sports betting, live betting, and casino games. With a workforce of around 162 employees, the majority of whom are located in Costa Rica, BetUS focuses on delivering a comprehensive online gambling experience. They cater to individual consumers by offering a wide array of betting options, including esports, which has become a significant part of their offerings. BetUS emphasizes customer service, providing personalized account management and a variety of promotions to enhance user engagement. Their platform allows users to bet on numerous sports, including esports titles, making them a relevant player in the online betting industry.

23. Bet.co.za

• Website: bet.co.za
• Ownership type: Private
• Headquarters: Cape Town, Western Cape, South Africa
• Employee distribution: South Africa 100%
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: bet.co.za

Bet.co.za, established in 2010 and based in Cape Town, South Africa, operates as an online sports betting platform. The company provides a wide array of betting options, including sports and casino games, catering primarily to South African sports enthusiasts. Bet.co.za is regulated by the Western Cape Gambling & Racing Board, ensuring a secure environment for its users. The platform features over 30,000 live betting events each month and offers various promotions, including a welcome bonus for new customers. While the company includes esports betting among its offerings, its primary focus remains on traditional sports like soccer, cricket, and rugby. Bet.co.za aims to enhance the sports-watching experience for its users, positioning itself as a community of sports lovers rather than just a betting site.

Esports Betting Companies Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
Pinnacle	Willemstad, North Brabant, Netherlands	501-1000	1998	Corporate
Century 21 Cardinal	Parsippany-Troy Hills, New Jersey, United States (USA)	11-50	1955	Private
theScore	Toronto, Ontario, Canada	501-1000	2012	Corporate
Lycos Europe	Haarlem, North Holland, Netherlands	501-1000	1997	Private
Coliseo	Barranquilla, Atlantico, Colombia	1-10	2007	Private
NairaBET	Lekki, Lagos, Nigeria	1001-5000	2008	Private
DoradoBet	Miraflores, Lima, Peru	51-200	2017	Private
Beter	Prague, Prague, Czech Republic	501-1000	2018	Private
Abios	Stockholm, Stockholm, Sweden	51-200	2013	Venture Capital
Bayes Esports	Berlin, Berlin, Germany	51-200	2018	Venture Capital
Oddin.gg	Prague, Prague, Czech Republic	201-500	2018	Venture Capital
GlobalBet	Ruggell, Ruggell, Liechtenstein	51-200	2004	Private
The Stars Group	United Kingdom (UK)	1001-5000	2001	Corporate
Betwinner	Willemstad, Curaçao, Curaçao	501-1000	2007	Private
Betfan	Warsaw, Masovian Voivodeship, Poland	51-200	2018	Private
SeaTeam Management Pte. Ltd.	Singapore, Singapore	1001-5000	2010	Corporate
MelBet Affiliates Program	Nicosia, Nicosia, Cyprus	201-500	2012	Private
LEONBET Tanzania	Dar Es Salaam, Dar Es Salam, Tanzania	11-50	2023	Private
Suraya	Fort-De-France, Fort-De-France, Martinique	11-50	2013	Private
Cityscape International Ltd.	Dhaka, Dhaka, Bangladesh	51-200	2009	Private
Betfoc	Dubai, Dubai, United Arab Emirates (UAE)	51-200	2014	Private
Betus	San Jose, California, United States (USA)	11-50	1994	Private
Bet.co.za	Cape Town, Western Cape, South Africa	51-200	2010	Private

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