The commercial fitness equipment industry revolves around manufacturing exercise machines and related devices for various settings. Companies produce everything from strength training gear to cardio machines, addressing the needs of commercial gyms, hotels, and rehabilitation centers. The industry is increasingly integrating technology into products, such as smart fitness devices and apps that track workout progress. As the focus on health and wellness continues to rise, the demand for high-quality fitness equipment grows, prompting companies to innovate and evolve. Sustainability is also gaining traction, with businesses exploring eco-friendly manufacturing processes to appeal to environmentally conscious consumers.

The companies in this list showcase a blend of sizes and specializations within the commercial fitness equipment sector. From long-established brands like Life Fitness, founded in 1977, to newer entrants like MS Fitness, established in 2015, the firms primarily operate out of the United States and a few from the United Kingdom and India. Each company offers unique products ranging from traditional machines to innovative digital solutions, catering to both commercial and home fitness markets. Collectively, they highlight industry trends towards technologically advanced and user-friendly equipment.

Continue reading to explore top commercial fitness equipment companies.

Top 23 Commercial Fitness Equipment Companies

1. Life Fitness / Hammer Strength

• Website: lifefitness.com
• Ownership type: Private Equity
• Headquarters: Rosemont, Illinois, United States (USA)
• Employee distribution: United States (USA) 56%, United Kingdom (UK) 8%, Brazil 6%, Other 30%
• Latest funding: $490.0M, May 2019
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: life-fitness

Life Fitness / Hammer Strength, based in Rosemont, Illinois, is a prominent manufacturer of fitness equipment, specializing in both cardiovascular and strength training solutions. Established in 1977, the company has built a robust portfolio that serves various markets, including health clubs, hospitality venues, multi-unit housing, and home gyms. Life Fitness is dedicated to enhancing physical wellness through its high-quality products and innovative digital solutions, which include systems for facility management and user engagement. The company has a significant workforce of over 2,100 employees and operates in multiple countries, reflecting its global reach. Life Fitness has also secured substantial funding, with a notable amount of $490 million raised in 2019, which positions it well for future growth and development in the fitness equipment sector.

2. Precor

• Website: precor.com
• Ownership type: Corporate
• Headquarters: Woodinville, Washington, United States (USA)
• Employee distribution: United States (USA) 78%, United Kingdom (UK) 5%, Germany 5%, Other 12%
• Latest funding: $420.0M, December 2020
• Founded year: 1980
• Headcount: 501-1000
• LinkedIn: precor

Precor, headquartered in Woodinville, Washington, is a prominent manufacturer of fitness equipment, specializing in high-quality gym solutions. Founded in 1980, the company has built a reputation for delivering reliable and effective fitness products tailored for commercial environments. Precor serves a wide range of customers, including commercial gyms, corporate fitness centers, and educational institutions, providing equipment designed to enhance physical fitness and wellness. With a workforce of approximately 728 employees, Precor operates on a global scale, ensuring that they can meet the needs of their clients wherever they are located. The company has also secured significant funding, with a reported amount of $420 million in December 2020, which underscores its financial stability and potential for growth in the fitness industry.

3. Matrix Fitness USA

• Website: matrixfitness.com
• Ownership type: Private
• Headquarters: Cottage Grove, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 92%, Brazil 4%, Other 4%
• Founded year: 2001
• Headcount: 201-500
• LinkedIn: matrixfitnessusa

Matrix Fitness USA, based in Cottage Grove, Wisconsin, is a private fitness equipment manufacturer that specializes in producing a variety of exercise machines. Founded in 2001, the company has grown to employ between 201 and 500 individuals, with a significant portion of its workforce located in the United States. Matrix Fitness offers a comprehensive range of products, including treadmills, ellipticals, and bikes, catering to both commercial clients like gyms and fitness centers, as well as individual consumers. Their focus on innovative solutions aims to enhance workout experiences and help users achieve their fitness goals. The company has not reported any recent funding, indicating a stable operational model that relies on its established market presence.

4. TRUE Fitness

• Website: truefitness.com
• Ownership type: Family Owned
• Headquarters: St. Louis, Missouri, United States (USA)
• Employee distribution: United States (USA) 68%, Singapore 14%, India 8%, Other 9%
• Founded year: 1981
• Headcount: 51-200
• LinkedIn: true-fitness

TRUE Fitness, founded in 1981 and based in St. Louis, Missouri, is a family-owned manufacturer and retailer of premium fitness equipment. The company specializes in both commercial and home fitness solutions, offering a wide range of products including treadmills, ellipticals, and strength training machines. TRUE Fitness serves various markets such as health clubs, educational institutions, and corporate fitness facilities, emphasizing the durability and performance of their equipment. They are recognized for their commitment to quality and customer service, providing facility planning and support services to ensure optimal user experiences. As the oldest family-owned company in the fitness equipment industry, TRUE Fitness has built a reputation for reliability and innovation over the past four decades.

5. Cybex International, Inc.

• Website: cybexintl.com
• Ownership type: Corporate
• Headquarters: Medway, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 69%, India 10%, Italy 5%, Other 16%
• Latest funding: $195.0M, January 2016
• Founded year: 1947
• Headcount: 501-1000
• LinkedIn: cybex-international

Cybex International, Inc. is a fitness equipment manufacturer based in Medway, Massachusetts, with a history dating back to 1947. The company specializes in producing a wide array of cardio and strength training products, catering to various markets including health clubs, educational institutions, and corporate wellness programs. Cybex is known for its commitment to quality and innovation, providing equipment that enhances the fitness experience for users. Their offerings include selectorized and plate-loaded strength machines, as well as advanced cardio equipment like treadmills and ellipticals. In addition to traditional fitness equipment, Cybex has also ventured into digital solutions, helping facilities manage their equipment and enhance user engagement. This combination of physical products and digital services positions Cybex as a relevant player in the fitness equipment industry.

6. Total Gym

• Website: totalgym.com
• Ownership type: Venture Capital
• Headquarters: Carlsbad, California, United States (USA)
• Employee distribution: United States (USA) 67%, Australia 7%, Canada 7%, Other 20%
• Latest funding: Seed, $925,000, April 2013
• Founded year: 1974
• Headcount: 11-50
• LinkedIn: totalgym

Total Gym, founded in 1974 and based in Carlsbad, California, is a manufacturer of fitness equipment that serves both commercial and home markets. The company specializes in bodyweight training systems, which are designed to enhance physical fitness and rehabilitation. Total Gym's product range includes machines and accessories tailored for health clubs, rehabilitation clinics, and individual consumers. With a commitment to innovation, Total Gym has developed various lines of equipment, including the ELEVATE series, which focuses on functional training. The company has facilitated over 24 million workouts annually, showcasing its significant impact on fitness routines worldwide. Total Gym has also received funding, indicating a strong potential for growth and development in the fitness industry.

7. Keiser Corporation

• Website: keiser.com
• Ownership type: Private
• Headquarters: Fresno, California, United States (USA)
• Employee distribution: United States (USA) 82%, Saudi Arabia 5%, Spain 5%, Other 9%
• Founded year: 1976
• Headcount: 201-500
• LinkedIn: keiser-international

Keiser Corporation, based in Fresno, California, is a private manufacturer and retailer of fitness equipment, specializing in both strength and cardio solutions. Established in 1976, the company has built a reputation for producing high-quality machines that cater to a variety of customers, including health clubs, medical facilities, and sports organizations. Keiser is particularly known for its innovative A400 technology, which enhances performance and user experience. The company emphasizes American manufacturing, ensuring that their products are made with both domestic and globally sourced materials. Keiser also offers unique services such as mobile showrooms, allowing potential clients to test equipment on-site. Their commitment to quality and customer service positions them as a significant player in the commercial fitness equipment market.

8. Octane Fitness

• Website: octanefitness.com
• Ownership type: Corporate
• Headquarters: O'Fallon, Missouri, United States (USA)
• Employee distribution: United States (USA) 56%, India 33%, Honduras 11%
• Latest funding: $115.0M, January 2016
• Founded year: 2001
• Headcount: 51-200
• LinkedIn: octane-fitness

Octane Fitness, founded in 2001 and based in O'Fallon, Missouri, specializes in high-performance cardio equipment designed for both commercial and home use. The company is known for its innovative products, particularly in the elliptical and cardio machine categories. Octane Fitness aims to enhance the workout experience through advanced engineering and user-friendly designs. Their equipment is utilized in various settings, including health clubs, corporate fitness centers, and educational institutions. Octane Fitness is part of True Fitness, which has a long-standing history in the fitness equipment industry, emphasizing durability and performance. The company has received significant funding, amounting to $115 million in 2016, which supports its growth and development in the competitive fitness market.

9. Jordan Fitness

• Website: jordanfitness.com
• Ownership type: Private
• Headquarters: King'S Lynn, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Founded year: 1989
• Headcount: 11-50
• LinkedIn: jordan-fitness

Jordan Fitness, founded in 1989 and based in King's Lynn, England, is a private company specializing in the supply and manufacture of commercial gym equipment. With a workforce of 11-50 employees, they have established themselves as a notable entity in the fitness industry. The company offers a comprehensive array of products, including strength training machines, cardio equipment, and functional fitness tools. Their focus on quality and innovation is evident in their product offerings, which cater to both commercial clients and individual consumers. Additionally, Jordan Fitness provides gym design services, further solidifying their role in the fitness equipment sector. Their commitment to sustainability and local manufacturing, as indicated by their 'Made in Britain' label, reflects a modern approach to business that resonates with today's consumers.

10. Gym Source

• Website: gymsource.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 61%, India 13%, Nicaragua 3%, Other 23%
• Latest funding: November 2021
• Founded year: 1937
• Headcount: 201-500
• LinkedIn: gym-source

Gym Source, founded in 1936 and based in New York City, is a prominent commercial fitness equipment supplier. The company has evolved from its origins as a sporting goods store to become a trusted partner for various sectors, including corporate offices, educational institutions, healthcare facilities, and hospitality venues. Gym Source offers a comprehensive suite of services, including facility design, equipment installation, and ongoing maintenance, ensuring that fitness spaces are not only well-equipped but also operationally efficient. Their expertise extends to working with professional sports teams and high-end fitness clubs, providing tailored solutions that meet the unique needs of each client. With a national footprint and a focus on quality, Gym Source has built a reputation for reliability and performance in the fitness equipment market.

11. Spirit Fitness Products

• Website: spiritfitness.com
• Ownership type: Private
• Headquarters: Jonesboro, Arkansas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1983
• Headcount: 51-200
• LinkedIn: spirit-fitness-products

Spirit Fitness Products, based in Jonesboro, Arkansas, has been a player in the fitness equipment manufacturing sector since its inception in 1983. The company specializes in producing a variety of fitness machines, including treadmills, bikes, ellipticals, and strength training equipment. Their products are designed for a range of users, from fitness enthusiasts to rehabilitation centers and commercial gyms. Spirit Fitness emphasizes the durability and effectiveness of its equipment, which is evident in their extensive warranty offerings and the quality of components used in manufacturing. The company operates through direct sales and partnerships with dealers, ensuring a broad reach in the market. Spirit Fitness has also been recognized with multiple 'Best Buy' awards, showcasing their commitment to quality and customer satisfaction. Their recent introduction of a mobile app further illustrates their focus on innovation and user engagement in the fitness space.

12. HOIST Fitness

• Website: hoistfitness.com
• Ownership type: Private
• Headquarters: Poway, California, United States (USA)
• Employee distribution: United States (USA) 87%, India 6%, France 6%
• Founded year: 1977
• Headcount: 51-200
• LinkedIn: hoist-fitness-systems

HOIST Fitness, based in Poway, California, has been a prominent player in the fitness equipment industry since its founding in 1977. The company specializes in manufacturing high-quality strength training products and exercise bikes, catering to a broad spectrum of clients, from commercial gyms and universities to individual consumers. HOIST Fitness operates primarily through direct sales on their website and through specialty fitness retailers. Their commercial products are utilized in over 20,000 gym facilities globally, including health clubs, professional sports teams, and government agencies. The company has received accolades for its home gym products, winning awards such as the 2020 and 2021 Men’s Health Home Gym Awards. HOIST Fitness is recognized for its innovative approach, particularly with its ROC-IT line, which focuses on optimizing human movement and biomechanics in exercise. This commitment to quality and innovation has helped HOIST Fitness maintain a relevant and active presence in the fitness equipment market.

13. Grand Slam Fitness

• Website: grandslamfitness.co.in
• Ownership type: Private
• Headquarters: New Delhi, Delhi, India
• Employee distribution: India 100%
• Founded year: 1992
• Headcount: 51-200
• LinkedIn: grandslamfitness

Grand Slam Fitness Pvt. Ltd., based in New Delhi, India, is a prominent manufacturer and service provider of fitness equipment. Founded in 1992, the company has carved out a niche in commercial fitness, sports science, and rehabilitation solutions. With a workforce of around 106 employees, Grand Slam Fitness has developed a comprehensive portfolio that includes advanced fitness equipment designed to enhance athletic performance and overall well-being. They have made significant strides in the industry, such as inaugurating India's first open-air gym and establishing the largest sports science center in the country. Their focus on innovation and quality has allowed them to serve a wide array of clients, including gyms, sports facilities, and individual fitness enthusiasts. Grand Slam Fitness is recognized for its commitment to providing state-of-the-art solutions tailored to the needs of its customers.

14. MS Fitness

• Website: msfitnesstech.com
• Ownership type: Private
• Headquarters: Dezhou, Shandong, China
• Employee distribution: Brazil 50%, China 50%
• Founded year: 2015
• Headcount: 201-500
• LinkedIn: gymfitnessfacility

Shandong MS Fitness Technology Co., Ltd., established in 2015, is a manufacturer based in Dezhou, Shandong, China. The company specializes in commercial-grade fitness equipment, producing a wide array of products including treadmills, strength training machines, and cardio equipment. With a workforce of around 200 employees, MS Fitness operates a large-scale factory that spans over 100,000 square meters, equipped with advanced manufacturing technologies such as TRUMPF laser machines and fully automatic welding manipulators. Their commitment to quality is underscored by certifications like ISO 9001 and CE product safety. MS Fitness serves a global market, providing equipment for fitness clubs, corporate gyms, and individual users, and also offers OEM services to meet specific customer needs. The company has developed over 500 fitness equipment models, demonstrating a robust capacity for innovation and adaptation in the fitness industry.

15. SCIFIT Systems, Inc.

• Website: scifit.com
• Ownership type: Corporate
• Headquarters: Tulsa, Oklahoma, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: July 2015
• Founded year: 1987
• Headcount: 11-50
• LinkedIn: scifit-systems-inc-

SCIFIT Systems, Inc., based in Tulsa, Oklahoma, has been a player in the fitness equipment manufacturing sector since its founding in 1987. The company specializes in creating fitness solutions tailored for various markets, including health clubs, hospitality, and educational institutions. SCIFIT focuses on promoting health and wellness through its range of cardio and strength training equipment. Their products are designed to meet the needs of different user groups, ensuring accessibility and effectiveness in fitness training. While SCIFIT has not reported any recent funding, their long-standing presence in the industry and commitment to quality equipment make them a noteworthy entity in the commercial fitness equipment space.

16. Intenza Fitness

• Website: intenzafitness.com
• Ownership type: Private
• Headquarters: Taiwan
• Employee distribution: Taiwan 74%, United States (USA) 20%, Japan 3%, Other 3%
• Founded year: 2012
• Headcount: 201-500
• LinkedIn: intenza-fitness

Intenza Fitness, founded in 2012 and based in Taiwan, is a private company specializing in the manufacture of high-quality fitness equipment. The company focuses on both cardio and strength training solutions, catering to a variety of sectors including commercial gyms, hotels, corporate offices, residential complexes, and educational institutions. Intenza Fitness aims to enhance fitness experiences and promote overall health and well-being through its innovative products. With a workforce of around 75 employees, the company has a significant presence in Taiwan, the United States, Japan, and the Netherlands. Intenza has successfully positioned itself in the fitness equipment market, serving over 3,000 facilities across more than 70 countries, which underscores its active role in the industry.

17. Core Health & Fitness

• Website: corehealthandfitness.com
• Ownership type: Private
• Headquarters: United States (USA)
• Employee distribution: United States (USA) 74%, United Kingdom (UK) 10%, Brazil 4%, Other 12%
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: corehealthandfitness

Core Health & Fitness is a private fitness equipment manufacturer based in the United States, founded in 2010. The company specializes in providing a comprehensive range of fitness solutions, including cardio, strength, and high-intensity interval training (HIIT) equipment. They cater to a variety of clients, such as fitness centers, corporate fitness facilities, and organizations focused on improving member experiences. Core Health & Fitness is not just about equipment; they also emphasize the importance of instructor education, offering training programs to elevate the skills of fitness trainers. Their product lineup features notable brands like StairMaster, Schwinn, Nautilus, and Star Trac, which are recognized for their quality and innovation in the fitness industry. With a workforce of around 373 employees, the company has a significant presence in the market and is committed to supporting its clients with world-class customer service and educational resources.

18. Tunturi New Fitness

• Website: tunturi.com
• Ownership type: Private
• Headquarters: Almere, Flevoland, Netherlands
• Employee distribution: Netherlands 95%, Taiwan 5%
• Founded year: 1922
• Headcount: 11-50
• LinkedIn: tunturi

Tunturi New Fitness B.V., based in Almere, Flevoland, Netherlands, is a private fitness equipment manufacturer with a workforce of approximately 43 employees. Founded in 1922, Tunturi has a rich history in the fitness industry, marked by significant innovations such as the introduction of the first exercise bike ergometer for home use in 1969. The company offers a comprehensive range of fitness products, including exercise bikes, treadmills, and strength training equipment, catering to both individual consumers and commercial gyms. Tunturi operates through direct sales on their website and partnerships with various retailers, ensuring accessibility to their products. Their commitment to quality and service is evident in their extensive product offerings and customer support initiatives, making them a notable player in the fitness equipment market.

19. Body-Solid, Inc.

• Website: bodysolid.com
• Ownership type: Private
• Headquarters: Forest Park, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1988
• Headcount: 51-200
• LinkedIn: body-solid-inc-

Body-Solid, Inc., founded in 1988 and based in Forest Park, Illinois, is a manufacturer specializing in fitness equipment. The company produces a variety of products, including gym systems, free weights, and cardio machines, aimed at both individual fitness enthusiasts and commercial entities such as gyms and personal trainers. Body-Solid is recognized for its commitment to quality and durability, which has earned it a loyal customer base. The company actively engages in product development, as evidenced by its recent introductions of new equipment like the Best Fitness BFSB5 Indoor Training Cycle and KBZ Premium Kettlebells. This ongoing innovation reflects Body-Solid's dedication to meeting the evolving needs of the fitness market.

20. Assotech electronics Pvt Ltd

• Website: fitness-world.in
• Ownership type: Private
• Headquarters: Noida, Uttar Pradesh, India
• Employee distribution: India 100%
• Founded year: 1993
• Headcount: 51-200
• LinkedIn: assotech-electronics-pvt-ltd

Assotech Electronics Pvt Ltd, known through its brand Fitness World, is a fitness equipment retailer based in Noida, Uttar Pradesh, India. Founded in 1993, the company has established itself as a reliable source for a wide array of gym and home fitness products. Their offerings include cardio machines like treadmills and bikes, strength training equipment, and various fitness accessories. Fitness World caters to both individual consumers and businesses, emphasizing high-quality and durable products designed to meet various fitness goals. The company boasts a strong online presence, allowing customers to easily browse and purchase equipment directly from their website. With over 12,000 gym setups and a network of 110 dealers across India, Fitness World demonstrates significant involvement in the fitness industry, providing not just products but also gym setup services and flooring solutions.

21. Fitness Superstore

• Website: fitness-superstore.co.uk
• Ownership type: Private
• Headquarters: Northampton, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Founded year: 1994
• Headcount: 51-200
• LinkedIn: bodypowers-sports-plc---fitness-superstore

Fitness Superstore, founded in 1994 and based in Northampton, England, is a private retail company specializing in fitness equipment. With a workforce of approximately 51-200 employees, the company operates both online and through physical showrooms across the UK. They offer an extensive range of products, including treadmills, exercise bikes, weights, and various gym equipment, catering to individual consumers and businesses alike. Fitness Superstore prides itself on its ability to provide quality products at competitive prices, supported by a large distribution center that houses a significant inventory. Their commitment to customer service is evident through their knowledgeable staff and the option for customers to try equipment before purchasing. The company has established itself as a significant player in the fitness equipment market, focusing on both home and commercial fitness solutions.

22. Sparnod Fitness

• Website: sparnodfitness.com
• Ownership type: Private
• Headquarters: Mumbai, Maharashtra, India
• Employee distribution: India 68%, United Arab Emirates 32%
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: sparnod-fitness

Sparnod Fitness Equipment Private Limited, based in Mumbai, India, specializes in the manufacture and distribution of fitness equipment. Founded in 2014, the company has carved out a niche in the fitness industry by offering a wide array of products, including treadmills, exercise bikes, and strength training machines suitable for both home and commercial use. Sparnod Fitness operates primarily through an online sales model, which allows them to reach customers directly and provide competitive pricing. The company has gained traction in the fitness market, with a significant customer base that spans India and the United Arab Emirates. Their focus on customer service, including features like free installation and a one-year warranty, further solidifies their position in the industry. Sparnod Fitness is dedicated to making fitness accessible and affordable, aligning with the growing demand for home and commercial fitness solutions.

23. YR Fitness Gym Equipment Manufacturer

• Website: yanrefitness.com
• Ownership type: Private
• Headquarters: Wuhu, Anhui, China
• Employee distribution: China 90%, Malaysia 10%
• Founded year: 1997
• Headcount: 201-500
• LinkedIn: yanrefitness

YR Fitness Gym Equipment Manufacturer, based in Wuhu, Anhui, China, has been a significant player in the fitness equipment manufacturing industry since its inception in 1997. The company specializes in producing a wide range of commercial fitness equipment, including strength training machines, cardio machines, and various fitness accessories. With a workforce of approximately 201-500 employees, YR Fitness focuses on delivering high-quality products that meet the rigorous demands of gym owners and fitness centers. Their commitment to quality is underscored by their extensive research and development efforts, which have led to the creation of unique equipment designs and movement angles. YR Fitness operates on a global scale, serving clients in over 40 countries, and emphasizes customer support throughout the purchasing process. Their offerings include both original equipment manufacturing (OEM) and original design manufacturing (ODM) solutions, allowing for tailored equipment that meets specific client requirements. The company has not reported any funding, indicating a self-sustained growth model.

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