The theme park design companies segment is focused on creating innovative and engaging attractions for entertainment venues around the world. This industry is marked by firms that can specialize in various aspects, such as ride design, media production, or complete theming solutions. New technologies, such as augmented reality and advanced ride systems, are reshaping the experience visitors can expect when they enter these attractions. Recent trends indicate a growing demand for personalized visitor experiences, with firms increasingly integrating storytelling and immersive environments into their projects. The creative potential in this sector is expansive, driving continuous research and development efforts.

In the nan area, the theme park design companies vary widely in size, ranging from small firms with a handful of employees to large entities that employ hundreds. Many are based in the U.S., the U.K., and Canada, showcasing a sizable international presence. Established primarily in the late 20th and early 21st centuries, these companies focus on unique design elements, specializing in themed environments, ride systems, and visitor experiences. The companies also share a common goal of enhancing entertainment offerings, demonstrating creativity while meeting industry standards for safety and innovation.

Continue reading to explore the top theme park design companies.

Top 22 Theme Park Design Companies

1. Forrec

• Website: forrec.com
• Ownership type: Corporate
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 94%, United States (USA) 4%, China 2%
• Latest funding: December 2023
• Founded year: 1986
• Headcount: 51-200
• LinkedIn: forrec

Forrec is an experience design company based in Toronto, Ontario, Canada, with a focus on creating immersive environments for the entertainment and hospitality sectors. Established in 1986, Forrec has built a reputation for its expertise in theme parks, attractions, resorts, and landscape architecture. The company employs a team of professionals, including architects, designers, and project managers, who work collaboratively to deliver engaging guest experiences. Forrec has been involved in numerous high-profile projects, such as MOTIONGATE Dubai and the Happy Magic Water Cube in Beijing, demonstrating their capability to design and manage large-scale attractions. Their commitment to innovative design and strategic visioning allows them to create spaces that resonate with visitors and enhance brand experiences.

2. Falcon's Creative Group

• Website: falconscreativegroup.com
• Ownership type: Private
• Headquarters: Orlando, Florida, United States (USA)
• Employee distribution: United States (USA) 91%, Philippines 7%, Other 2%
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: falcon%27s-treehouse-llc

Falcon's Creative Group is an experience design company based in Orlando, Florida, established in 2000. With a workforce of approximately 175 employees, the company specializes in creating immersive environments and media production services tailored for the entertainment and education sectors. Their expertise spans various areas, including theme park design, water park design, museum design, and themed retail and restaurants. Falcon's Creative Group is known for its commitment to storytelling and worldbuilding, which enhances visitor experiences across its projects. The company has successfully executed numerous projects worldwide, showcasing its ability to blend creativity with technical expertise. Their services also extend to media production, including sound design and interactive experiences, further solidifying their role in the industry.

3. Legacy Entertainment

• Website: legacyentertainment.com
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: legacyentertainment

Legacy Entertainment is an entertainment design firm based in Raleigh, North Carolina, established in 2002. The company specializes in crafting immersive experiences for theme parks, resorts, and live entertainment venues. With a team of industry experts, Legacy collaborates closely with developers and operators to design and produce attractions that engage and entertain audiences. Their portfolio features a wide array of successful projects, including theme parks, water parks, aquariums, and live theater productions. Notable works include the Galaxy Macau and Studio City, both of which demonstrate their innovative approach and commitment to high-quality design. Legacy Entertainment's focus on creating unique experiences positions them as a significant player in the entertainment design sector.

4. The Hettema Group

• Website: thehettemagroup.com
• Ownership type: Private
• Headquarters: Pasadena, California, United States (USA)
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: the-hettema-group

The Hettema Group, based in Pasadena, California, is a creative agency that specializes in themed experience design. Founded in 2002, the company has carved out a niche in the entertainment sector by focusing on immersive attractions for theme parks, museums, and live shows. Their services range from concept development and design to production, allowing them to manage projects from inception to completion. The Hettema Group has worked with various clients in the tourism and entertainment industries, enhancing visitor engagement through innovative design solutions. Their portfolio includes high-profile projects such as the DreamWorks Water Park, the largest indoor water park in North America, and the American Heartland Theme Park and Resort, which is set to open in 2026. The company has also collaborated with notable organizations like the National WWII Museum, showcasing their versatility and commitment to creating impactful experiences.

5. Scruffy Dog Creative Group

• Website: scruffydogltd.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 70%, Spain 24%, United Arab Emirates 3%, Other 3%
• Founded year: 2008
• Headcount: 201-500
• LinkedIn: scruffy-dog-group-ltd

Scruffy Dog Creative Group, established in 2008, is a creative services firm based in London, UK, that specializes in experience design, creative build, and project management for the entertainment sector. The company has carved out a niche in the theme park industry, working with prominent clients like Disney and Universal Studios. Their expertise spans various areas, including theme parks, rides, museums, and live events. Scruffy Dog operates a 60,000 sq ft ISO-certified production facility in Birmingham, which allows them to fabricate and realize complex designs efficiently. With studios located in London, Barcelona, Dubai, and Riyadh, they have a global reach that supports their project management and creative services. The company prides itself on delivering innovative and immersive experiences, ensuring that each project meets the specific needs and expectations of their clients.

6. Merlin Entertainments

• Website: merlinentertainments.biz
• Ownership type: Venture Capital
• Headquarters: Poole, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 51%, United States (USA) 23%, Australia 8%, Other 18%
• Latest funding: $5.9B, June 2019
• Founded year: 1999
• Headcount: 10001+
• LinkedIn: merlin-entertainments

Merlin Entertainments, founded in 1999 and based in Poole, England, is a prominent entertainment company that operates a vast array of attractions worldwide. With over 140 attractions in more than 20 countries, the company caters to families and individuals, providing memorable experiences through its various brands. Notable attractions include LEGOLAND parks, SEA LIFE aquariums, and Madame Tussauds. Merlin is dedicated to creating immersive experiences that engage guests and foster lasting memories. The company has a strong focus on partnerships with intellectual property owners, enhancing their attractions with popular themes and characters. This strategy not only attracts visitors but also allows for innovative design and development of new experiences. Merlin Entertainments serves over 60 million guests annually, showcasing their significant impact in the entertainment sector.

7. Jora Vision

• Website: joravision.com
• Ownership type: Private
• Headquarters: Rijnsburg, South Holland, Netherlands
• Employee distribution: Netherlands 100%
• Founded year: 1995
• Headcount: 51-200
• LinkedIn: joravision

Jora Vision, established in 1995 and based in Rijnsburg, South Holland, Netherlands, is a specialized company in themed attraction design. With a workforce of around 52 employees, they focus on creating immersive experiences for the entertainment industry. Their services span the design and construction of attractions for theme parks, museums, zoos, and other leisure venues. Jora Vision has collaborated with prominent entertainment brands, enhancing visitor engagement through innovative storytelling and design. The company has been recognized with multiple Thea Awards, underscoring their contributions to the industry. Their expertise includes dark rides, themed environments, and pre-master planning, making them a significant player in the theme park design sector.

8. Sarner International Ltd

• Website: sarner.com
• Ownership type: Private
• Headquarters: Kingston Upon Thames, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 93%, Germany 7%
• Founded year: 1967
• Headcount: 11-50
• LinkedIn: sarner-ltd

Sarner International Ltd, founded in 1967 and based in Kingston Upon Thames, UK, is a consulting firm that specializes in the design and delivery of immersive visitor attractions. With a team of 28 employees, the company has carved out a niche in the entertainment and cultural sectors, providing services that span from initial strategy and design to construction and ongoing aftercare. Sarner has a strong focus on theme parks and family entertainment centers, showcasing their expertise in creating engaging experiences that resonate with audiences. Their portfolio includes projects that have attracted over 225 million visitors across five continents, highlighting their impact in the industry. Sarner's work has garnered numerous awards, reflecting their commitment to quality and innovation in attraction design.

9. KCC Entertainment Design

• Website: kcc.be
• Ownership type: Private
• Headquarters: Wielsbeke, Flanders, Belgium
• Employee distribution: Belgium 100%
• Founded year: 2000
• Headcount: 11-50
• LinkedIn: kcc-entertainment-design

KCC Entertainment Design, established in 2000 and based in Wielsbeke, Belgium, specializes in themed entertainment design. The company has developed a strong focus on creating immersive experiences for visitors through its work on theme parks, family entertainment centers, and other entertainment venues. KCC has successfully completed 258 projects, showcasing their ability to deliver engaging and profitable experiences. Their team, composed of around 30 professionals, combines creativity with technical expertise to ensure that every project is meticulously planned and executed. KCC's services cover the entire project lifecycle, from initial feasibility studies to detailed design and construction management. They have worked with notable clients such as Emaar Entertainment and Compagnie Des Alpes, further solidifying their position in the industry. KCC's commitment to innovation and quality has earned them over 18 international awards, reflecting their impact on the themed entertainment sector.

10. Dynamic Attractions

• Website: dynamicattractions.com
• Ownership type: Private Equity
• Headquarters: Orlando, Florida, United States (USA)
• Employee distribution: Canada 81%, United States (USA) 19%
• Latest funding: $1.5M, May 2023
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: dynamic-attractions

Dynamic Attractions, based in Orlando, Florida, is a company that specializes in the design, construction, and maintenance of innovative ride systems for theme parks. Established in 2010, the firm has quickly made a name for itself by collaborating with major entertainment operators to create unique attractions that enhance visitor experiences. Their portfolio includes dark rides, immersive theaters, and custom ride systems, all underpinned by a commitment to safety and innovation. The company has worked on numerous high-profile projects, including attractions for Universal Studios and Disney, showcasing their technical expertise and creative vision. With a team of engineers, designers, and technicians, Dynamic Attractions is dedicated to pushing the boundaries of what is possible in theme park attractions. They also provide parts and service support globally, ensuring that their attractions remain operational and safe for guests. Recently, the company secured $1.5 million in funding in May 2023, further solidifying their position in the market and enabling continued innovation in their offerings.

11. the Jco LLC

• Website: thejco.com
• Ownership type: Private
• Headquarters: St. Louis, Missouri, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2008
• Headcount: 1-10
• LinkedIn: the-jco-llc

The Jco LLC, based in St. Louis, Missouri, is a private company founded in 2008 that specializes in themed entertainment design. They focus on creating immersive environments for various attractions, including theme parks, water parks, zoos, and aquariums. Jco offers a comprehensive range of services, from long-range planning and concept design to architectural services and project management. Their team consists of skilled professionals with extensive experience in the industry, ensuring that they can deliver exceptional guest experiences. The company has worked on numerous projects worldwide, collaborating with notable clients such as SeaWorld Parks & Entertainment and the Florida Aquarium. Their portfolio reflects a commitment to quality and innovation in themed entertainment design, making them a significant player in the industry.

12. Gge: the Experience Design CO.

• Website: ggeexperiencedesign.com
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2001
• Headcount: 1-10
• LinkedIn: goddard-group-gge

Gge: the Experience Design CO. is an entertainment design firm based in Los Angeles, California, established in 2001. The company specializes in crafting iconic attractions and immersive experiences tailored for the tourism and entertainment sectors. With a small team of around 24 employees, Gge focuses on enhancing visitor engagement through design, consulting, and project management services. Their portfolio showcases a variety of projects, including theme parks, resorts, and attractions across the globe. Notably, Gge has collaborated with renowned entities such as Universal Studios and Caesars Palace, demonstrating their capability in delivering high-quality entertainment experiences. Their approach combines creativity with technical expertise, ensuring that the attractions they design not only captivate audiences but also stand the test of time.

13. Attraction & Entertainment Solutions, Inc.

• Website: aandesolutions.com
• Ownership type: Private
• Headquarters: Jacksonville, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: attraction-%26-entertainment-solutions-inc-

Attraction & Entertainment Solutions, Inc. (A&ES) is a themed entertainment company based in Jacksonville, Florida, established in 2009. The firm specializes in crafting immersive attractions for a variety of clients within the entertainment industry. A&ES offers a comprehensive suite of services, including creative design, project development, and specialty construction management. Their approach involves close collaboration with clients to transform concepts into reality, ensuring that each project meets the highest standards of quality and creativity. A&ES has worked with prominent clients such as Merlin Entertainments and Cedar Fair, contributing to projects like the Peppa Pig Theme Park and the SEA LIFE Minnesota Aquarium. Their expertise in integrating intellectual property into themed environments positions them as a significant player in the theme park design sector.

14. Van 't Ende Producties - De Entertainment & Belevenis Expert

• Website: michelvantende.nl
• Ownership type: Private
• Headquarters: Zwolle, Overijssel, Netherlands
• Employee distribution: Netherlands 100%
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: michel-van-%27t-ende-producties

Van 't Ende Producties - De Entertainment & Belevenis Expert is an entertainment production company based in Zwolle, Netherlands, founded in 2013. With a team of 11 to 50 employees, the company specializes in crafting immersive experiences and high-quality entertainment tailored for the leisure industry. Their offerings include a range of services such as theater shows, live performances, theming, and merchandising, primarily aimed at theme parks and recreational businesses. The company prides itself on enhancing visitor engagement and satisfaction through its productions, which are designed to create unforgettable memories. They have developed a reputation for their expertise in storytelling and theming, which are crucial for creating compelling visitor experiences. Their portfolio includes successful projects for various theme parks, showcasing their ability to deliver tailored entertainment solutions that resonate with audiences. Van 't Ende Producties is committed to long-term collaborations, ensuring that their entertainment concepts align with the specific needs and themes of their clients.

15. Holovis

• Website: holovis.com
• Ownership type: Private
• Headquarters: Hinckley, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 55%, United States (USA) 40%, United Arab Emirates 4%
• Latest funding: March 2018
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: holovis

Holovis, founded in 2004 and based in Hinckley, England, is a private company that specializes in themed attraction design. With a workforce of around 121 employees, Holovis has carved out a niche in creating immersive experiences that utilize cutting-edge technology. Their expertise spans various aspects of attraction design, including complex audiovisual integration, interactive technologies, and gamification. Holovis has worked on high-profile projects for theme parks and corporate clients, demonstrating their ability to enhance guest experiences through innovative solutions. Their portfolio features attractions like the LEGO® Factory Adventure Ride and the Wicker Man at Alton Towers, highlighting their involvement in significant industry projects. Holovis has also been recognized with multiple awards, including the THEA Awards, which further underscores their impact in the theme park design sector.

16. ThemeWorks, Inc.

• Website: themeworks.com
• Ownership type: Private
• Headquarters: High Springs, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1995
• Headcount: 51-200
• LinkedIn: themeworks-inc.

ThemeWorks, Inc. is a private company based in High Springs, Florida, founded in 1995. The firm specializes in experience design and fabrication, creating immersive environments for clients in the entertainment and education sectors, including theme parks and museums. Their services range from planning and design to modelmaking and fabrication, allowing them to deliver tailored experiences that captivate audiences. ThemeWorks has worked on significant projects such as the Eros Fountain at Universal Studios Florida and the Antarctica exhibit at SeaWorld Orlando. Their interdisciplinary approach combines traditional craftsmanship with modern technology, enabling them to tackle complex design challenges. With a team of skilled artisans and engineers, ThemeWorks is committed to producing high-quality, engaging environments that connect people with brands and ideas.

17. Aspen Creations L.L.C.

• Website: aspen-creations.com
• Ownership type: Private
• Headquarters: Dubai, Dubai, United Arab Emirates (UAE)
• Employee distribution: United Arab Emirates 100%
• Founded year: 1997
• Headcount: 201-500
• LinkedIn: aspen-creations-llc

Aspen Creations L.L.C., established in 1997 and based in Dubai, UAE, is a private company specializing in theming solutions for the entertainment and retail sectors. With a workforce of approximately 132 employees, Aspen Creations has carved out a niche in the design and construction of themed environments, handling projects from concept to completion. Their portfolio includes high-profile projects such as SeaWorld Abu Dhabi, Warner Bros. World Abu Dhabi, and Yas Waterworld, showcasing their capability in creating immersive experiences. The company operates primarily in the UAE but has also extended its services to neighboring countries like Qatar, Kuwait, and Saudi Arabia, as well as to the UK. Aspen Creations is recognized for its attention to detail and commitment to quality, making it a significant player in the theming industry.

18. TAA Group

• Website: taa-group.com
• Ownership type: Private
• Headquarters: Madrid, Madrid, Spain
• Employee distribution: Spain 50%, Romania 20%, United Arab Emirates 20%, Other 11%
• Founded year: 2005
• Headcount: 51-200
• LinkedIn: theming-and-animatronics-industries

TAA Group, founded in 2005 and based in Madrid, Spain, is a private company that specializes in theming design and production services for the entertainment industry. With a workforce of approximately 46 employees, TAA Group has established itself as a key player in the creation of immersive environments for theme parks, resorts, aquariums, and other entertainment venues. The company manages projects from conception to completion, ensuring a comprehensive approach to theming. Over the past five years, TAA Group has successfully completed more than 150 projects, showcasing their active engagement in the industry. Their client roster includes prominent names such as Compagnie des Alpes, Merlin Entertainments, and Dubai Parks and Resorts, highlighting their capability to work with major players in the theme park sector. TAA Group's expertise in in-house imagineering and engineering further enhances their profile as a competent design firm in the theme park industry.

19. Guardian Media and Entertainment Pvt. Ltd.

• Website: guardian.media
• Ownership type: Private
• Headquarters: Pune, Maharashtra, India
• Employee distribution: India 100%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: guardian-media-and-entertainment-pvt-ltd

Guardian Media and Entertainment Pvt. Ltd., based in Pune, Maharashtra, India, is a private company founded in 2012. It specializes in the design and creation of innovative attractions and theme parks. The firm offers a wide array of services, including master planning, media production, and special venue design. Their work is aimed at enhancing visitor experiences through immersive attractions, making them a notable player in the theme park design sector. The company has collaborated with various clients to develop unique projects, such as the Sai Teerth theme park in Shirdi and the Military Might museum, showcasing their ability to blend entertainment with educational content. With a dedicated team of professionals, Guardian Media is committed to delivering high-quality experiences that resonate with audiences.

20. Scenario

• Website: cockramscenario.com
• Ownership type: Private
• Headquarters: Orlando, Florida, United States (USA)
• Employee distribution: United States (USA) 71%, Philippines 17%, Hong Kong S.A.R 6%, Other 5%
• Founded year: 2012
• Headcount: 201-500
• LinkedIn: scenariocockramusa2018

Scenario Global is a theming contractor based in Orlando, Florida, specializing in the construction and management of themed attractions and environments. Founded in 2012, the company has grown to employ around 283 professionals, with a significant presence in the United States and international locations including the Philippines and Hong Kong. Scenario offers a comprehensive range of services, including program management, technical design, and construction management, primarily serving clients in the entertainment and leisure industries. Their expertise has led to the successful delivery of numerous iconic projects, such as attractions for Disney and Universal Studios, and they have received multiple awards for their work. As part of the Kajima Corporation, Scenario benefits from a long history of construction excellence, which enhances their credibility and operational capabilities in the theme park sector.

21. Aoa

• Website: insideaoa.com
• Ownership type: Private
• Headquarters: Winter Park, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: insideaoa

Aoa, based in Winter Park, Florida, is an experience design and project management firm that specializes in creating immersive environments for the entertainment and hospitality sectors. Founded in 2009 by two former Walt Disney Imagineers, Aoa has built a reputation for transforming creative visions into tangible experiences. Their portfolio includes a range of projects from theme parks to museums and hotels, demonstrating their ability to handle both large-scale attractions and smaller, intimate designs. Notable projects include work on attractions like 'Star Wars: Galaxy's Edge' and 'The Wizarding World of Harry Potter.' Aoa's services cover the entire project lifecycle, from initial concept development to final execution, ensuring that every detail aligns with the client's vision. The company has received recognition for its innovative designs and technical direction, making it a significant player in the theme park design industry.

22. Storyland Studios

• Website: storylandstudios.com
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 93%, United Kingdom (UK) 7%
• Founded year: 2001
• Headcount: 201-500
• LinkedIn: storyland-studios

Storyland Studios is an experience design firm based in Los Angeles, California, established in 2001. The company specializes in crafting immersive environments and attractions tailored for the themed entertainment industry. With a team of professionals that includes alumni from renowned organizations such as The Walt Disney Company and Universal Studios, Storyland Studios brings a wealth of experience to its projects. They offer a comprehensive suite of services, including strategy consulting, concept development, architecture, and project management. Their approach emphasizes storytelling, aiming to create engaging experiences that resonate with guests. Storyland Studios has also been involved in significant industry collaborations, such as the annual TEA/AECOM Theme Index and Museum Index, which provides valuable insights into the themed entertainment market. This involvement highlights their commitment to industry growth and innovation.

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