The sportswear design industry focuses on creating athletic clothing and equipment tailored for performance and style. Companies range from established giants to innovative startups, offering products for various sports, fitness activities, and casual wear. Recent trends show an increasing emphasis on sustainability and technological integration in apparel, with brands exploring eco-friendly materials and smart textiles. As health and wellness gain traction in society, this industry is set to grow, propelled by consumer demand for high-quality, functional athletic attire that blends functionality with fashion. Collaboration with athletes and influencers also drives brand visibility and relevance.

This listing includes 22 sportswear design companies based in various regions, each showcasing unique specializations and histories. Companies such as Macron, founded in 1971, and New Balance, established in 1906, highlight the industry's deep-rooted heritage. Size varies significantly, with major players employing thousands, while smaller firms focus on customized solutions. Their offerings span athletic apparel, footwear, and equipment addressing the needs of athletes, teams, and fitness enthusiasts alike. With sustainability becoming increasingly important, many companies are also focusing on environmental responsibility, reflecting a shift in consumer values.

Continue reading to explore the top sportswear design companies.

Top 22 Sportswear Design Companies

1. Macron

• Website: macron.com
• Ownership type: Private
• Headquarters: Valsamoggia, Emilia-Romagna, Italy
• Employee distribution: Italy 69%, United Kingdom (UK) 12%, France 2%, Other 16%
• Founded year: 1971
• Headcount: 201-500
• LinkedIn: officialmacron

Macron S.p.A. is a private sportswear manufacturer based in Valsamoggia, Emilia-Romagna, Italy. Founded in 1971, the company specializes in high-performance athletic clothing and equipment, catering to athletes, sports teams, and enthusiasts. Macron offers a wide array of products, including activewear, Padel gear, and official kits for various sports such as football, rugby, and basketball. The company prides itself on its commitment to innovation and quality, with all products designed and engineered at its headquarters in Bologna. Macron has built a reputation for supporting grassroots players and professional athletes alike, emphasizing the importance of hard work and determination in sports. Their extensive network of Macron Sports Hubs and retailers ensures that their products are accessible worldwide, and their eCommerce platform allows for easy purchasing of customized teamwear. Macron also engages in social responsibility and environmental sustainability initiatives, further solidifying its role in the sportswear industry.

2. New Balance

• Website: newbalance.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 47%, United Kingdom (UK) 6%, Netherlands 6%, Other 41%
• Latest funding: Other (Grant), $80,000, October 2020
• Founded year: 1906
• Headcount: 5001-10000
• LinkedIn: new-balance

New Balance Athletics, Inc. is a private company based in Boston, Massachusetts, specializing in the manufacture and retail of sports footwear and apparel. Founded in 1906, New Balance has built a reputation for quality and performance, offering a wide range of products tailored for various sports. The company serves athletes and fitness enthusiasts alike, providing footwear and apparel designed to enhance performance and comfort. New Balance operates both online and through a network of physical stores, ensuring accessibility to their extensive product line. The company has also engaged in sustainability efforts, such as their 'Reconsidered' initiative, which allows customers to purchase pre-owned products. This reflects their commitment to responsible practices in the industry. In October 2020, New Balance received a grant of $80,000, indicating continued investment in their operations and growth.

3. hummel

• Website: hummel.net
• Ownership type: Private
• Headquarters: Aarhus, Denmark
• Employee distribution: Denmark 52%, Turkey 23%, India 5%, Other 20%
• Founded year: 1923
• Headcount: 201-500
• LinkedIn: hummel

Hummel International Sport & Leisure A/S, based in Aarhus, Denmark, has been a player in the sportswear industry since its founding in 1923. The company designs and manufactures a wide range of apparel and footwear tailored for sports such as football, handball, and esports. Hummel serves both individual consumers and sports teams, emphasizing high-quality products that aim to enhance athletic performance and style. The brand is particularly known for its commitment to sustainability and social responsibility, encapsulated in its Company Karma strategy, which focuses on making a positive impact on people and the planet. Hummel's product offerings include clothing and footwear for men, women, and children, as well as accessories, showcasing their dedication to catering to various customer needs. Their active engagement in sports sponsorships further solidifies their presence in the industry, making them a notable player in the sportswear market.

4. Russell Athletic

• Website: russellathletic.com
• Ownership type: Private
• Headquarters: Bowling Green, Kentucky, United States (USA)
• Employee distribution: United States (USA) 50%, Australia 29%, Honduras 14%, Other 7%
• Founded year: 1902
• Headcount: 10001+
• LinkedIn: russell-athletic

Russell Athletic, based in Bowling Green, Kentucky, is a private clothing manufacturer that specializes in athletic apparel. Founded in 1902, the company has established itself as a significant player in the sportswear industry. Russell Athletic offers a wide array of products, including activewear for men, women, and youth, designed to provide comfort and enhance performance. Their offerings include items such as t-shirts, hoodies, sweatpants, and compression gear, catering to athletes and fitness enthusiasts alike. The company has a notable history, having invented the sweatshirt in 1926, which underscores its innovative spirit. Russell Athletic serves a global customer base, with a workforce distributed across the United States, Australia, Honduras, and the United Kingdom, reflecting its international reach and commitment to quality athletic apparel.

5. Diadora

• Website: diadora.com
• Ownership type: Private
• Headquarters: Caerano Di San Marco, Italy
• Employee distribution: Italy 71%, United States (USA) 8%, Egypt 5%, Other 17%
• Founded year: 1948
• Headcount: 201-500
• LinkedIn: diadora-spa

Diadora, founded in 1948 and based in Caerano Di San Marco, Italy, is a private sportswear manufacturer known for its high-quality athletic footwear and apparel. The company serves a wide range of sports enthusiasts, offering products for running, tennis, soccer, and fitness, among others. Diadora operates primarily through its online store, providing direct access to its extensive product catalog. With a workforce of approximately 510 employees, the company has a significant presence in Italy, while also reaching markets in the United States, Egypt, Brazil, and Germany. Notably, Diadora has been recognized for its commitment to sustainability, having received a platinum medal from EcoVadis, which highlights its efforts in responsible business practices. This recognition positions Diadora as a forward-thinking player in the sportswear industry, focused on both performance and environmental responsibility.

6. Craft Sportswear

• Website: craftsportswear.com
• Ownership type: Private
• Headquarters: Sweden
• Employee distribution: Sweden 66%, Canada 11%, Norway 6%, Other 17%
• Founded year: 1977
• Headcount: 51-200
• LinkedIn: craft-%26-nws

Craft Sportswear, based in Sweden, is a private company specializing in high-quality athletic apparel and accessories. Established in 1977, Craft has carved out a niche in the sportswear market by focusing on performance-oriented products for athletes and fitness enthusiasts. The company offers a wide range of items, including clothing, shoes, and accessories for various sports such as running, cycling, and skiing. Craft Sportswear operates an online store, providing easy access to its offerings for consumers worldwide. With a workforce of approximately 129 employees, the company has a significant presence in Sweden, Canada, Norway, the United States, and the United Kingdom. Craft is known for its innovative designs and commitment to quality, making it a respected name in the sportswear industry.

7. Umbro

• Website: umbro.com
• Ownership type: Corporate
• Headquarters: Manchester, England, United Kingdom (UK)
• Employee distribution: Brazil 26%, United Kingdom (UK) 21%, China 13%, Other 39%
• Latest funding: $225.0M, December 2012
• Founded year: 1924
• Headcount: 51-200
• LinkedIn: umbro

Umbro, founded in 1924 and based in Manchester, England, is a sportswear manufacturer known for its high-quality apparel and equipment tailored primarily for football and rugby. The company serves a wide range of customers, including athletes, sports teams, and fitness enthusiasts, offering products such as team kits, training apparel, and footwear. Umbro operates both as a manufacturer and retailer, providing direct access to their products through their online store. The company has a significant presence in various countries, with notable employee distribution in Brazil, the UK, and China. Umbro has also engaged in various collaborations and campaigns, enhancing its visibility and relevance in the sportswear market.

8. Grupo Dass

• Website: grupodass.com.br
• Ownership type: Private
• Headquarters: Ivoti, Rio Grande Do Sul, Brazil
• Employee distribution: Brazil 99%
• Founded year: 1979
• Headcount: 10001+
• LinkedIn: grupodass

Grupo Dass, founded in 1979 and based in Ivoti, Rio Grande do Sul, Brazil, is a private company that specializes in the sports apparel and footwear sector. With over 10,000 employees, it operates as a major manufacturer for prominent brands including Fila, Umbro, New Balance, and Osklen. The company prides itself on its innovative approach and commitment to quality, catering to both business clients in the sports sector and consumers seeking high-performance products. Grupo Dass has established itself as the largest integrated management and sourcing operation for sports brands in the Americas, with a strong emphasis on sustainability and technological advancements in its production processes. Their facilities include specialized centers for apparel and footwear creation, which focus on anticipating market needs and trends. The company is also dedicated to fostering a culture of inclusion and equity among its workforce, further enhancing its corporate responsibility profile.

9. Otcf S.A.

• Website: otcf.pl
• Ownership type: Private
• Headquarters: Kraków, Lesser Poland Voivodeship, Poland
• Employee distribution: Poland 94%, Other 6%
• Founded year: 1995
• Headcount: 1001-5000
• LinkedIn: otcf-sp-z-o-o-

Otcf S.A., based in Kraków, Poland, is a private company specializing in the design, production, and sale of sports apparel, footwear, and accessories. Founded in 1995, it has grown to employ over 800 individuals and operates under several brands, including its flagship 4F, 4F Junior, Outhorn, and 4F Fuel. The company has made significant strides in the sportswear industry, particularly through its collaboration with the Polish Olympic Committee since 2008, providing uniforms for various Olympic events. In addition to its retail operations, Otcf S.A. serves both professional athletes and amateur sports enthusiasts, emphasizing quality and modern design in its products. The company also holds the exclusive distribution rights for Under Armour in Poland, further enhancing its market presence. Otcf S.A. is committed to sustainability, actively working to reduce plastic usage in its operations and products, which reflects a growing trend in the industry.

10. Augusta Sportswear Brands

• Website: augustasportswear.com
• Ownership type: Private Equity
• Headquarters: Grovetown, Georgia, United States (USA)
• Employee distribution: Mexico 55%, United States (USA) 42%, China 3%
• Latest funding: January 2024
• Founded year: 1977
• Headcount: 501-1000
• LinkedIn: augusta-sportswear

Augusta Sportswear Brands, based in Grovetown, Georgia, is a private equity-owned company that specializes in the manufacturing and distribution of sports apparel. Established in 1977, the company has built a reputation for providing high-quality, customizable clothing and accessories tailored for various sports. Their clientele includes teams, schools, and organizations that require reliable sportswear solutions. Augusta Sportswear operates through an online platform, allowing customers to easily browse and order products. The company employs around 481 individuals, with a significant portion of its workforce located in Mexico and the United States. Their product offerings span a wide range of sports, including baseball, basketball, football, soccer, and more, reflecting their commitment to serving the needs of athletes and sports enthusiasts alike.

11. Under Armour Brasil

• Website: underarmour.com.br
• Ownership type: Private
• Headquarters: Brazil
• Founded year: 1997
• Headcount: 1001-5000
• LinkedIn: under-armour-do-brasil

Under Armour Brasil is a private company that operates as a subsidiary of Under Armour, a prominent sports apparel brand founded in 1997. The company specializes in high-performance athletic wear, footwear, and accessories, targeting athletes and fitness enthusiasts. Under Armour Brasil is dedicated to providing innovative products that enhance performance and comfort, reflecting the brand's overall mission. The company primarily functions as a retailer, selling directly to consumers through its official online platform. This direct-to-consumer approach allows Under Armour Brasil to maintain a close relationship with its customer base and adapt to their needs effectively. The company has a workforce of between 1,001 and 5,000 employees, indicating a substantial operational scale within the Brazilian market.

12. Kelme

• Website: kelme.com
• Ownership type: Private
• Headquarters: Elche, Valencian Community, Spain
• Employee distribution: Spain 48%, China 10%, Portugal 7%, Other 35%
• Latest funding: Other (Grant), $55,000, June 2015
• Founded year: 1977
• Headcount: 51-200
• LinkedIn: kelme

Kelme, founded in 1977 and based in Elche, Spain, is a private sportswear manufacturer and online retailer specializing in athletic footwear and apparel. The company offers a wide range of products for men, women, and children, focusing on sports such as football, futsal, and running. Kelme is dedicated to enhancing athletic performance through high-quality gear. The company has a notable presence in the sports community, sponsoring various teams, including RCD Espanyol and international clubs in China and Bosnia & Herzegovina. Their involvement in esports, particularly with the team QLASH, highlights their adaptability and commitment to engaging with contemporary sports trends. Kelme employs around 153 people, with a significant portion of its workforce based in Spain, and has a global reach with operations in countries like China, Portugal, and Chile.

13. Erima

• Website: erima.eu
• Ownership type: Private
• Headquarters: Pfullingen, Baden-Württemberg, Germany
• Employee distribution: Germany 75%, France 8%, Netherlands 8%, Other 9%
• Founded year: 1900
• Headcount: 201-500
• LinkedIn: erima

Erima, based in Pfullingen, Baden-Württemberg, Germany, is a private sportswear manufacturer and retailer that has been in operation since 1900. The company specializes in high-quality sports clothing and equipment tailored for various sports, including football, handball, and volleyball. Erima serves a wide range of customers, from professional athletes to local sports teams and fitness enthusiasts, all seeking reliable and stylish sports apparel for both training and competition. Their extensive product line includes everything from jerseys and training gear to sports accessories, ensuring that athletes are well-equipped for their activities. With a significant online presence, Erima provides direct access to its products, enhancing customer convenience. The company has a strong employee base, primarily located in Germany, and maintains a commitment to quality that has been a hallmark of its brand for over a century.

14. owayo

• Website: owayo.com
• Ownership type: Private
• Headquarters: Regensburg, Bavaria, Germany
• Founded year: 2001
• Headcount: 51-200
• LinkedIn: owayo-gmbh

Founded in 2001 and based in Regensburg, Bavaria, Germany, owayo is a private company that specializes in custom sportswear manufacturing. With a workforce of 51-200 employees, owayo focuses on creating personalized jerseys and apparel for a variety of sports, including soccer, running, cycling, basketball, and more. Their standout feature is the 3D Kit Designer, which allows customers to customize their designs easily, enhancing the user experience. The company prides itself on producing high-quality products in Germany, emphasizing sustainability and environmental responsibility. Owayo has built a reputation for catering to sports teams, organizations, and individual consumers, ensuring that each piece of apparel reflects the unique identity of its wearer. Their commitment to customer service is evident in their promise to assist clients throughout the design process, ensuring satisfaction with the final product.

15. MJ Soffe LLC

• Website: soffe.com
• Ownership type: Corporate
• Headquarters: Fayetteville, North Carolina, United States (USA)
• Employee distribution: United States (USA) 94%, El Salvador 6%
• Latest funding: $15.3M, September 2024
• Founded year: 1946
• Headcount: 51-200
• LinkedIn: mj-soffe-llc

MJ Soffe LLC, based in Fayetteville, North Carolina, is an apparel brand that specializes in sportswear for both youth and adults. Founded in 1946, the company has built a reputation for offering a wide range of activewear products, including shorts, shirts, pants, and hoodies. Soffe's focus is on providing quality garments that cater to individuals and families engaged in various athletic activities. The brand is particularly known for its iconic products, such as the Authentic Cheer Short and Ranger Panties, which have become staples in many wardrobes. Soffe operates primarily as a retailer, emphasizing affordability and comfort in its offerings. Recently, the company secured $15.3 million in funding, reflecting its ongoing relevance and potential for growth in the competitive sportswear market.

16. Rapha

• Website: rapha.cc
• Ownership type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 46%, United States (USA) 21%, Germany 5%, Other 27%
• Latest funding: August 2017
• Founded year: 2004
• Headcount: 201-500
• LinkedIn: rapha-racing-limited

Rapha, founded in 2004 and based in London, is a prominent cycling apparel brand that specializes in high-quality clothing and accessories tailored for road racing and mountain biking. With a workforce of approximately 459 employees, Rapha operates primarily as a retailer, selling directly to consumers through its online platform. The brand caters to cycling enthusiasts and athletes, offering a wide range of products designed for both performance and comfort. Their product lineup includes jerseys, bibs, jackets, and accessories, all crafted with attention to detail and innovative design. Rapha has also made strides in community engagement through initiatives like the Rapha Cycling Club, which fosters a sense of belonging among cyclists. The company has not reported any recent funding, indicating a stable operational model since its last funding round in 2017. Rapha's focus on quality and performance has solidified its position in the cycling apparel market, making it a notable player in the sportswear industry.

17. O'Neills Irish International Sports Co. Ltd.

• Website: oneills.com
• Ownership type: Private
• Headquarters: Dublin, Dublin, Ireland
• Employee distribution: United Kingdom (UK) 57%, Ireland 26%, France 7%, Other 9%
• Founded year: 1918
• Headcount: 501-1000
• LinkedIn: oneills-sports

O'Neills Irish International Sports Co. Ltd. is a manufacturer and retailer based in Dublin, Ireland, with a focus on high-performance sportswear and equipment. Established in 1918, O'Neills has built a reputation for providing customized products that enhance athletic performance. The company serves a wide range of clients, including sports teams, clubs, and individual consumers. Their extensive product line includes jerseys, training tops, shorts, and various sports equipment, catering to sports such as Gaelic football, rugby, soccer, and more. O'Neills operates production facilities in Ireland, ensuring quality and local craftsmanship. The company has a significant employee distribution, with a majority based in the UK and Ireland, reflecting its strong market presence. O'Neills continues to innovate in sportswear design, focusing on performance-enhancing materials and technologies, which positions them well within the industry.

18. BLK Sport

• Website: blksport.com
• Ownership type: Private
• Headquarters: Helensvale, Queensland, Australia
• Employee distribution: Fiji Islands 59%, Australia 33%, Ireland 8%
• Founded year: 1999
• Headcount: 11-50
• LinkedIn: wrs-group

BLK Sport, based in Helensvale, Queensland, Australia, is an athletic apparel brand that has been active since 1999. The company offers a wide range of sportswear and accessories tailored for men, women, and youth, catering to athletes and fitness enthusiasts alike. Their product lineup includes tees, polos, shorts, hoodies, and various accessories, all designed with a focus on performance and comfort. BLK Sport also provides custom clothing options, allowing teams and organizations to create personalized apparel. The brand has a notable presence in the rugby community, offering fangear for teams like the Melbourne Rebels and NZ Kiwis. With a workforce of around 52 employees, BLK Sport operates primarily in Australia and Fiji, with a smaller presence in Ireland, showcasing its international appeal in the sportswear market.

19. adidas

• Website: adidas.co.in
• Ownership type: Private
• Headquarters: Thiruvananthapuram, Kerala, India
• Employee distribution: United States (USA) 15%, Brazil 14%, India 12%, Other 59%
• Founded year: 1949
• Headcount: 10001+
• LinkedIn: adidasin

Adidas, based in Thiruvananthapuram, Kerala, India, is a prominent sports apparel and footwear retailer. Founded in 1949, the company has built a reputation for providing high-quality products for men, women, and children. Adidas caters to sports enthusiasts and consumers looking for stylish athletic wear and accessories. Their product offerings include footwear, clothing, and various accessories, with a strong emphasis on performance and design. The company operates an online store that enhances customer accessibility, allowing users to browse and purchase items conveniently. Adidas is also known for its collaborations with sports teams and athletes, further solidifying its position in the sportswear industry.

20. Akuma Sports

• Website: akumasports.com
• Ownership type: Family Owned
• Headquarters: Kenilworth, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 87%, United States (USA) 9%, South Africa 4%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: akumasports

Akuma Sports, founded in 2008 by brothers Warwick, Daniel, and Thomas Aldersley, is a family-owned sportswear manufacturer based in Kenilworth, England. The company specializes in custom-made teamwear for a variety of sports, including rugby, hockey, netball, and cricket. With a workforce of around 50 employees, Akuma prides itself on its UK manufacturing, which allows for stringent quality control and rapid order fulfillment. The company has established a reputation for its innovative designs and exceptional customer service, boasting an average order turnaround of just nine days. Akuma also emphasizes sustainability, aiming to produce all its UK-made garments from 100% recycled fabrics by the end of 2021. This commitment to eco-friendly practices, combined with their focus on bespoke solutions for sports teams and educational institutions, underscores their active involvement in the sportswear industry.

21. Onitsuka Tiger

• Website: onitsukatiger.com
• Ownership type: Private
• Headquarters: Shibuya City, Tokyo, Japan
• Employee distribution: India 17%, Singapore 11%, United Kingdom (UK) 11%, Other 61%
• Founded year: 1949
• Headcount: 501-1000
• LinkedIn: onitsuka-tiger-company

Onitsuka Tiger, based in Shibuya City, Tokyo, Japan, is a private sports fashion brand that has been operational since 1949. The company specializes in stylish and functional footwear and apparel, offering a wide range of products including shoes, clothing, bags, and accessories. Onitsuka Tiger primarily targets consumers interested in sports fashion, emphasizing comfort and performance in its designs. The brand has made significant strides in the industry, showcasing its collections at prestigious events such as Milan Fashion Week. With a focus on modern interpretations of vintage styles, Onitsuka Tiger has carved out a niche for itself, appealing to a fashion-conscious audience while remaining relevant in the competitive sportswear market.

22. KJUS | Worldwide

• Website: kjus.com
• Ownership type: Corporate
• Headquarters: Boulder, Colorado, United States (USA)
• Employee distribution: United States (USA) 65%, Switzerland 21%, United Kingdom (UK) 8%, Other 6%
• Latest funding: July 2019
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: kjus-north-america-inc

KJUS | Worldwide is a sportswear brand founded in 2000 by Norwegian alpine ski champion Lasse Kjus. Originally established in Switzerland, the company now operates from Boulder, Colorado, USA. KJUS specializes in premium and technical apparel for golf, skiing, and lifestyle activities. Their product range includes high-performance clothing designed to enhance athletic performance, utilizing cutting-edge materials and craftsmanship. KJUS places a strong emphasis on innovation, often developing exclusive fabrics based on feedback from professional athletes. The brand sells directly to consumers through its online platform, reaching customers in over 30 countries. KJUS is recognized for its commitment to quality and functionality, making it a notable player in the sportswear design industry.

Sportswear Design Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
Macron	Valsamoggia, Emilia-Romagna, Italy	201-500	1971	Private
New Balance	Boston, Massachusetts, United States (USA)	5001-10000	1906	Private
hummel	Aarhus, Denmark	201-500	1923	Private
Russell Athletic	Bowling Green, Kentucky, United States (USA)	10001+	1902	Private
Diadora	Caerano Di San Marco, Italy	201-500	1948	Private
Craft Sportswear	Sweden	51-200	1977	Private
Umbro	Manchester, England, United Kingdom (UK)	51-200	1924	Corporate
Grupo Dass	Ivoti, Rio Grande Do Sul, Brazil	10001+	1979	Private
Otcf S.A.	Kraków, Lesser Poland Voivodeship, Poland	1001-5000	1995	Private
Augusta Sportswear Brands	Grovetown, Georgia, United States (USA)	501-1000	1977	Private Equity
Under Armour Brasil	Brazil	1001-5000	1997	Private
Kelme	Elche, Valencian Community, Spain	51-200	1977	Private
Erima	Pfullingen, Baden-Württemberg, Germany	201-500	1900	Private
owayo	Regensburg, Bavaria, Germany	51-200	2001	Private
MJ Soffe LLC	Fayetteville, North Carolina, United States (USA)	51-200	1946	Corporate
Rapha	London, England, United Kingdom (UK)	201-500	2004	Venture Capital
O'Neills Irish International Sports Co. Ltd.	Dublin, Dublin, Ireland	501-1000	1918	Private
BLK Sport	Helensvale, Queensland, Australia	11-50	1999	Private
adidas	Thiruvananthapuram, Kerala, India	10001+	1949	Private
Akuma Sports	Kenilworth, England, United Kingdom (UK)	11-50	2008	Family Owned
Onitsuka Tiger	Shibuya City, Tokyo, Japan	501-1000	1949	Private
KJUS | Worldwide	Boulder, Colorado, United States (USA)	51-200	2000	Corporate

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