The sports equipment industry in Massachusetts is characterized by a mix of innovation and tradition. Companies ranging from established giants like New Balance to emerging players in niche markets significantly contribute to various athletic disciplines. They offer a wide array of products including footwear, apparel, and specialized gear tailored for specific sports. The sector is witnessing a shift towards sustainability and community engagement, with many firms focusing on eco-friendly materials and practices. As consumer preferences evolve, companies are prioritizing performance, comfort, and style to attract a more health-conscious and environmentally aware clientele.

This list features a range of sports equipment companies in Massachusetts, varying in size and specialization. Some are well-established, like Pure Hockey, while others, like Nobull, are newer ventures. With headquarters ranging from Boston to Wrentham, companies here cover sports from running to hockey, and they offer everything from shoes to training apparel. Most of the companies were founded in the late 20th century, blending time-honored techniques with modern marketing strategies to reach consumers effectively.

Read on to discover the prominent sports equipment companies in Massachusetts.

Top 22 Sports Equipment Companies in Massachusetts

1. New Balance

• Website: newbalance.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 47%, United Kingdom (UK) 6%, Netherlands 6%, Other 41%
• Latest funding: Other (Grant), $80,000, October 2020
• Founded year: 1906
• Headcount: 5001-10000
• LinkedIn: new-balance

New Balance Athletics, Inc. is a manufacturer and retailer based in Boston, Massachusetts, specializing in sports footwear and apparel. Founded in 1906, the company has a long history of producing high-quality products designed for athletes and fitness enthusiasts. New Balance offers a wide range of footwear tailored for various sports, including running, baseball, basketball, soccer, and more. Their apparel line complements their footwear, providing options for both performance and lifestyle. The company operates through both online platforms and physical retail locations, ensuring accessibility to their extensive product range. New Balance is also known for its commitment to responsible leadership and community engagement, aiming to create positive change through sport. In 2020, they received a grant of $80,000, indicating ongoing support for their initiatives and operations.

2. Nobull

• Website: nobullproject.com
• Ownership type: Venture Capital
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 95%, Vietnam 3%, Other 2%
• Latest funding: $70.0M, October 2023
• Founded year: 2015
• Headcount: 201-500
• LinkedIn: nobull-project

Nobull, founded in 2015 and based in Boston, Massachusetts, is a retail company that specializes in athletic footwear and apparel. The company targets fitness enthusiasts by offering a variety of products designed for training, running, and everyday use. Their catalog includes gym and training shoes, running shoes, and a range of athletic clothing and accessories. Nobull operates primarily online, which allows them to reach a broad audience of consumers seeking high-quality sportswear. In October 2023, Nobull received $70 million in funding, reflecting strong investor interest and confidence in their business model and growth potential. The company also engages with the fitness community through initiatives like the Fitness Film Festival and partnerships with events such as the NFL Combine, further establishing their presence in the sports equipment sector.

3. Topo Athletic LLC

• Website: topoathletic.com
• Ownership type: Corporate
• Headquarters: Framingham, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 90%, Italy 10%
• Latest funding: December 2022
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: topo-athletic-llc

Topo Athletic LLC, based in Framingham, Massachusetts, is a company that specializes in athletic footwear and gear. Founded in 2013, Topo Athletic focuses on providing high-quality products designed for running, hiking, and recovery. Their offerings include a range of shoes and gear that cater to athletes and outdoor enthusiasts seeking comfort and performance. The company operates primarily through direct sales on their website and through authorized retailers, ensuring that customers have access to their products. Topo Athletic is known for its innovative design features, such as a roomy toe box that allows for natural toe alignment and a low heel-to-toe drop that promotes a midfoot strike while running. This attention to detail reflects their commitment to enhancing the athletic experience. With a small team of around 39 employees, Topo Athletic continues to grow and engage with its community of athletes and ambassadors, further solidifying its presence in the sports equipment industry.

4. CHAMP / MacNeill Engineering

• Website: champspikes.com
• Ownership type: Private
• Headquarters: Marlborough, Massachusetts, United States (USA)
• Founded year: 1931
• Headcount: 11-50
• LinkedIn: champ-macneill-engineering

CHAMP / MacNeill Engineering, based in Marlborough, Massachusetts, has been a player in the sports equipment industry since its founding in 1931. The company specializes in manufacturing high-performance cleats and spikes, primarily for golf and field sports. Their product range includes various styles of golf spikes, football studs, and essential accessories, all designed to enhance athletic performance. CHAMP is recognized for its advanced traction technology, which is crucial for athletes seeking stability and grip during play. The company operates an online store, allowing customers to easily access their products. This direct-to-consumer approach reflects their understanding of market needs and consumer preferences. CHAMP's commitment to quality and innovation has kept it relevant in a competitive industry, serving both professional and amateur athletes alike.

5. Marathon Sports

• Website: marathonsports.com
• Ownership type: Corporate
• Headquarters: Waltham, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Latest funding: June 2022
• Founded year: 1975
• Headcount: 51-200
• LinkedIn: marathon-sports

Marathon Sports, LLC. is a sporting goods retailer based in Waltham, Massachusetts, specializing in running and walking footwear, apparel, and accessories. Established in 1975, the company has grown to operate 22 retail locations across New England. Marathon Sports is dedicated to serving runners and fitness enthusiasts by providing expert fitting services, ensuring customers find the right gear for their needs. The company also emphasizes community engagement, organizing local training groups and events to foster a supportive environment for runners. Their product selection includes a wide range of items from reputable brands, catering to various running styles and preferences. Marathon Sports has not reported any recent funding, indicating a stable operational model focused on retail and community involvement.

6. Olympia Sports

• Website: olympiasports.net
• Ownership type: Private
• Headquarters: Wilmington, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Founded year: 1975
• Headcount: 1001-5000
• LinkedIn: olympia-sports

Olympia Sports is a retail company based in Wilmington, Massachusetts, specializing in sports apparel and equipment. Founded in 1975, the company has built a reputation for providing a wide selection of products aimed at enhancing the performance of sports enthusiasts and athletes. Olympia Sports engages with its customers through its website, inviting them to join a community centered around sports. The company is currently undergoing a re-launch, indicating a potential shift in strategy or ownership. Despite some operational challenges, such as the inability to honor previous gift cards or process returns, Olympia Sports remains committed to offering a comprehensive range of sports-related products. With a workforce of approximately 450 employees, the company primarily operates within the United States, maintaining a strong local presence in the sports retail market.

7. SidelineSwap

• Website: sidelineswap.com
• Ownership type: Venture Capital
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series A, May 2023
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: sidelineswap-inc-

SidelineSwap, Inc., founded in 2014 and based in Boston, Massachusetts, is an online marketplace dedicated to the resale of sports equipment. The platform facilitates transactions between consumers, enabling them to buy and sell both new and used gear across a multitude of sports categories, including hockey, baseball, lacrosse, skiing, and more. This approach not only makes sports equipment more affordable but also enhances accessibility for athletes and sports enthusiasts. SidelineSwap has garnered a community of millions of users, reflecting its role in the sports equipment industry. The company is committed to sustainability, aiming to reduce waste by promoting the resale of gear. As of May 2023, SidelineSwap has not reported any recent funding, indicating a stable operational model since its inception.

8. WeGotSoccer

• Website: wegotsoccer.com
• Ownership type: Private
• Headquarters: Wrentham, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1994
• Headcount: 51-200
• LinkedIn: wegotsoccer

WeGotSoccer, based in Wrentham, Massachusetts, is a private retail company that specializes in soccer-related products. Founded in 1994, it has grown to serve a wide customer base, including individual players and teams. The company offers a comprehensive selection of soccer gear through its online platform and physical retail locations. WeGotSoccer prides itself on delivering a quality shopping experience, which is evident in its extensive inventory that includes footwear, apparel, and various soccer equipment. The company has also expanded its operations with a new production and distribution facility, enhancing its ability to meet customer demands efficiently. With a focus on customer service and a commitment to the sport, WeGotSoccer has positioned itself as a key player in the soccer retail market.

9. Tracksmith

• Website: tracksmith.com
• Ownership type: Venture Capital
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 91%, United Kingdom (UK) 9%
• Latest funding: Other (Debt), $1.0M, September 2017
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: tracksmith

Tracksmith is an athletic apparel brand based in Boston, Massachusetts, established in 2014. The company specializes in performance running gear and footwear, offering a range of products designed specifically for runners. Their focus on high-quality materials and innovative design enhances the running experience, making their apparel and footwear appealing to both amateur and serious athletes. Tracksmith has also engaged with the running community through events and programs, fostering a culture of running that celebrates personal excellence. The company has received venture capital funding, with a notable amount of $1 million reported in 2017, which supports its growth and development in the competitive sports apparel market. Furthermore, Tracksmith operates the Tracksmith Foundation, which aims to provide more opportunities for individuals to participate in track and field, further solidifying its commitment to the sport.

10. Pure Hockey

• Website: purehockey.com
• Ownership type: Corporate
• Headquarters: Holliston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: August 2016
• Founded year: 1994
• Headcount: 1001-5000
• LinkedIn: pure-hockey

Pure Hockey, based in Holliston, Massachusetts, is a retail company that specializes in hockey equipment and apparel. Established in 1994, it has grown to become a prominent name in the hockey retail space, offering a comprehensive selection of products for players, coaches, and fans. The company's inventory includes hockey sticks, skates, protective gear, and NHL jerseys, making it a go-to destination for hockey enthusiasts. Pure Hockey operates primarily through its online store, which allows it to reach a wide audience across the United States. The company emphasizes customer satisfaction with policies like a low price guarantee and unlimited returns, ensuring that customers feel confident in their purchases. With a workforce of around 437 employees, Pure Hockey continues to play a vital role in the hockey equipment market.

11. Janji

• Website: janji.com
• Ownership type: Venture Capital
• Headquarters: Somerville, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 92%, United Kingdom (UK) 8%
• Latest funding: Seed, December 2016
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: janji

Janji, founded in 2012 and based in Somerville, Massachusetts, is an athletic apparel brand that specializes in high-quality running gear and accessories. The company caters primarily to runners and outdoor enthusiasts, offering a range of products designed for both performance and comfort. Janji operates mainly through an online store, providing direct access to consumers who are looking for reliable running apparel. Their product line includes tights, shorts, outerwear, and accessories, all crafted with attention to detail and functionality. Notably, Janji emphasizes innovative features such as their pocketing solutions, which are designed to enhance the user experience during runs. The company also engages in social initiatives, contributing a portion of their sales to clean water projects, which reflects their commitment to community and sustainability.

12. Heartbreak Hill Running Company

• Website: heartbreak.run
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: heartbreakrunco

Heartbreak Hill Running Company, founded in 2009 and based in Boston, Massachusetts, is a private retail business that specializes in running apparel, footwear, and gear. With a dedicated team of around 40 employees, the company caters to runners and athletes by offering high-quality products aimed at enhancing performance and comfort. Their extensive product range includes items for both men and women, covering everything from tops and shorts to specialized footwear for various running disciplines. Heartbreak Hill also provides training plans and membership options, fostering a sense of community among runners. The company operates through an online store and physical locations in Boston and Chicago, ensuring that they remain accessible to their customer base. Their partnerships with well-known brands like Nike, Adidas, and Hoka further highlight their commitment to quality and performance in the running industry.

13. '47

• Website: 47brand.com
• Ownership type: Corporate
• Headquarters: Westwood, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 86%, United Kingdom (UK) 5%, Mexico 4%, Other 5%
• Latest funding: June 2024
• Founded year: 1947
• Headcount: 201-500
• LinkedIn: %2747-brand

'47, founded in 1947 and based in Westwood, Massachusetts, is a corporate entity that specializes in sports merchandise. The company offers a wide range of licensed headwear, apparel, and gear tailored for fans of major sports leagues, including MLB, NFL, NHL, NBA, NCAA, and NASCAR. With a workforce of approximately 381 employees, '47 operates primarily through its online store, catering to a global audience. The brand emphasizes stylish and authentic sports gear, appealing to consumers who wish to showcase their team loyalty. Their product lines include various styles of hats and clothing, making them a notable player in the sports merchandise sector.

14. Oofos

• Website: oofos.com
• Ownership type: Private
• Headquarters: Braintree, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 93%, Vietnam 4%, Other 3%
• Latest funding: $7.7M, March 2023
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: oofos

Oofos, founded in 2011 and based in Braintree, Massachusetts, is a private footwear brand that focuses on recovery footwear. The company is known for its unique OOfoam™ technology, which absorbs 37% more impact than traditional foam materials, significantly reducing stress on feet and joints. Oofos targets active individuals who seek comfort and support in their footwear, particularly after workouts or athletic activities. The brand has gained traction in the sports community, emphasizing the importance of recovery in athletic performance. Oofos has also engaged in philanthropic efforts, notably through Project Pink, which has raised over $4 million for cancer research. With a workforce of approximately 138 employees and recent funding of $7,677,240 in March 2023, Oofos continues to expand its presence in the market.

15. Cybex International, Inc.

• Website: cybexintl.com
• Ownership type: Corporate
• Headquarters: Medway, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 69%, India 10%, Italy 5%, Other 16%
• Latest funding: $195.0M, January 2016
• Founded year: 1947
• Headcount: 501-1000
• LinkedIn: cybex-international

Cybex International, Inc., based in Medway, Massachusetts, is a prominent manufacturer of fitness equipment, specializing in both cardio and strength training solutions. Founded in 1947, the company has built a reputation for producing durable and effective equipment that meets the needs of various sectors, including health clubs, educational institutions, and corporate wellness programs. Cybex offers a wide range of products, from treadmills and ellipticals to selectorized and plate-loaded strength machines. Their focus on quality and innovation is complemented by their digital solutions, which enhance facility management and user experience. With a workforce of around 501-1000 employees, Cybex continues to play a significant role in the fitness industry, catering to a global market.

16. Ame & Lulu

• Website: ameandlulu.com
• Ownership type: Private
• Headquarters: Dedham, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2003
• Headcount: 1-10
• LinkedIn: ame-%26-lulu

Ame & Lulu, founded in 2003 and based in Dedham, Massachusetts, is a retail company that focuses on sports accessories and apparel tailored for tennis, pickleball, and golf. The company offers a variety of products, including bags, hats, and clothing, designed to meet the needs of sports enthusiasts and families. Operating primarily through an online store, Ame & Lulu provides customers with stylish and functional sports gear, enhancing their experience in these sports. Their commitment to quality and design has allowed them to carve out a niche in the competitive sports accessories market, making them a relevant player in the industry.

17. All-Star Sporting Goods

• Website: all-starsports.com
• Ownership type: Family Owned
• Headquarters: Shirley, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1960
• Headcount: 11-50
• LinkedIn: all-starsportinggoods

All-Star Sporting Goods, based in Shirley, Massachusetts, has been a family-owned business since its inception in 1960. The company specializes in sports equipment, particularly for baseball and fastpitch. They offer a wide range of products, including protective gear, gloves, and custom equipment tailored to the needs of athletes, coaches, and teams. All-Star Sports emphasizes quality and performance, aiming to enhance player safety and effectiveness on the field. Their product offerings include innovative items like the MVP-PRO™ series, which showcases their commitment to product development and collaboration with professional players. The company operates entirely within the United States, ensuring a focused approach to their market. All-Star Sporting Goods has not reported any external funding, indicating a self-sustained business model that relies on its established reputation and customer loyalty.

18. Tiem

• Website: tiemathletic.com
• Ownership type: Private
• Headquarters: Newton, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 1-10
• LinkedIn: tiem-athletic

Tiem, founded in 2015 and based in Newton, Massachusetts, is an athletic footwear brand that specializes in stylish and functional cycling and training shoes. The company also offers related apparel and accessories, catering to consumers who seek high-quality products for their fitness activities. Tiem's focus on comfort and performance is evident in its flagship products, such as the Slipstream cycling shoe, which combines modern design with practical features for indoor cycling. Operating primarily through its online store, Tiem has established a direct relationship with its customers, allowing for a tailored shopping experience. The brand has gained recognition among fitness enthusiasts and instructors alike, further solidifying its presence in the sports equipment industry.

19. ISlide, Inc.

• Website: islideusa.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 94%, Canada 6%
• Latest funding: $750,000, December 2022
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: islide-inc-

ISlide, Inc., founded in 2013 and based in Boston, Massachusetts, is a custom footwear retailer that specializes in slide sandals and apparel. The company offers a wide range of customizable products, allowing customers to personalize their footwear with designs that reflect their favorite sports teams and leagues. ISlide's offerings include officially licensed merchandise for prominent sports organizations, such as the NBA, MLB, NHL, and NCAA. This focus on customization and fan engagement has attracted a customer base that includes sports enthusiasts and organizations seeking unique, personalized items. The company operates primarily through its online store, which facilitates group orders and individual purchases. In December 2022, ISlide secured $750,000 in funding, indicating ongoing investor interest in their business model and growth potential.

20. Klone Lab, LLC

• Website: klonelab.com
• Ownership type: Private Equity
• Headquarters: Amesbury, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 88%, United Kingdom (UK) 12%
• Latest funding: December 2010
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: klone-lab-llc

Klone Lab, LLC, founded in 2009 and based in Amesbury, Massachusetts, is a private equity firm that operates within the lifestyle and performance footwear sector. The company offers a range of services including licensing, design, and manufacturing, specifically tailored for sports and lifestyle brands. With a focus on enhancing market presence, Klone Lab collaborates closely with clients to navigate the complexities of the retail environment. Their expertise extends to brand development and operational support, making them a valuable partner for companies looking to expand their reach. Klone Lab has worked with well-known brands such as New Balance, Reebok, and Callaway, showcasing their involvement in the sports footwear industry. They also emphasize biomechanical design in their products, particularly through their Revitalign brand, which targets active lifestyles and recovery needs. Klone Lab's commitment to innovation and operational excellence positions them as a noteworthy entity in the sports equipment landscape.

21. Pop Tops Co. Inc.

• Website: poptopssportswear.com
• Ownership type: Private
• Headquarters: Easton, Massachusetts, United States (USA)
• Founded year: 1972
• Headcount: 11-50
• LinkedIn: pop-tops-co.-inc.

Pop Tops Co. Inc., founded in 1972 and based in Easton, Massachusetts, is a private company that specializes in sportswear and custom apparel. The company offers a wide range of products, including jerseys, athletic wear, and accessories tailored for sports teams and individual consumers. Their clientele primarily consists of schools and sports organizations, reflecting their commitment to providing quality sports apparel that meets the needs of various athletic activities. With a workforce of 11-50 employees, Pop Tops has maintained a focused approach in the sportswear market, emphasizing custom solutions that resonate with their customers' preferences. Their website showcases an extensive catalog of products across multiple sports categories, further solidifying their role in the sports apparel industry.

22. Spartan

• Website: spartan.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 60%, United Kingdom (UK) 5%, Spain 3%, Other 32%
• Latest funding: $1.6M, December 2023
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: spartan-race-inc-

Spartan, founded in 2010 and based in Boston, Massachusetts, is a private company that specializes in organizing obstacle races and endurance events tailored for fitness enthusiasts and athletes. The company offers a variety of race formats, including Spartan Sprints, Super races, and Ultra races, catering to different levels of fitness and experience. In addition to races, Spartan provides training programs and merchandise, enhancing the overall experience for participants. They operate a membership program, Spartan+, which offers additional benefits to members, such as exclusive discounts and access to specialized training content. Spartan has also received funding, with a reported amount of $1,650,000 in December 2023, indicating ongoing investment in their growth and operations. Their commitment to fostering a community around fitness and endurance sports positions them as a significant player in the sports equipment and fitness industry.

Sports Equipment Insights: Key Companies in Massachusetts

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