The sports equipment industry in France is characterized by a wide array of companies specializing in outdoor gear, team sports apparel, and individual athletic products. This vital sector caters to both amateur sports enthusiasts and professional athletes, providing necessary tools to fuel their passion for sports. With the increasing focus on sustainability, many firms are innovating environmentally friendly products. Additionally, health trends amongst the public are driving demand for fitness gear. Companies pivot towards e-commerce and direct-to-consumer models, showcasing a blend of traditional retail and modern shopping experiences.

This list features a selection of 22 notable sports equipment companies in France, including well-established brands like Salomon and Decathlon. The range varies from small-scale firms with fewer than 50 employees to major retailers employing thousands. Founded between 1907 and 2011, these companies exemplify specialization in various segments such as outdoor gear, team sports, and fitness apparel. Their headquarters stretch from Annecy to Longjumeau, reflecting the geographical diversity of the French sports market. Many prioritize sustainability while ensuring quality and accessibility in their products.

Continue reading to explore top sports equipment companies in France.

Top 22 Sports Equipment Companies in France

1. Salomon

• Website: salomon.com
• Ownership type: Corporate
• Headquarters: Annecy, Auvergne-Rhône-Alpes, France
• Employee distribution: France 65%, United States (USA) 8%, Spain 4%, Other 24%
• Latest funding: October 2005
• Founded year: 1947
• Headcount: 1001-5000
• LinkedIn: salomon

Salomon SAS, based in Annecy, Auvergne-Rhône-Alpes, France, is a prominent manufacturer of sports equipment, particularly specializing in outdoor sports gear. The company has a workforce of approximately 2,319 employees and has been operational since 1947. Salomon's product range includes footwear and apparel tailored for trail running and various outdoor activities, catering to a clientele of outdoor enthusiasts who seek high-quality equipment to enhance their performance. The company primarily sells its products directly to consumers through its online store and retail locations, ensuring a direct connection with its customer base. Salomon is also noted for its commitment to sustainability and innovation, which is evident in their marketing and community engagement efforts.

2. Intersport France

• Website: intersport.fr
• Ownership type: Private
• Headquarters: Longjumeau, Île-De-France, France
• Employee distribution: France 99%
• Founded year: 1924
• Headcount: 10001+
• LinkedIn: intersport-france

Intersport France, based in Longjumeau, Île-De-France, is a prominent sports retailer that has been operational since 1924. The company specializes in offering a wide range of sports equipment and apparel, catering to both individual consumers and organizations. With a workforce of over 10,000 employees and a network of 885 stores across France, Intersport plays a crucial role in the local sports market. The company is dedicated to supporting local athletes through various sponsorship initiatives, fostering community engagement in sports. Furthermore, Intersport promotes eco-friendly transportation solutions and has made significant strides in sustainability, including the production of bicycles and other eco-conscious products. Their commitment to enhancing the sporting experience for customers, along with their active involvement in promoting sports accessibility, positions them as a relevant entity in the sports equipment industry.

3. Decathlon SA

• Website: decathlon.com
• Ownership type: Private
• Headquarters: France
• Founded year: 1976
• Headcount: 10001+
• LinkedIn: decathlon-sa

Decathlon SA, founded in 1976 and based in France, is a prominent sporting goods retailer known for its extensive range of products. The company offers everything from bicycles and outdoor gear to clothing and accessories, catering to various sports and activities. With a commitment to quality and affordability, Decathlon designs and distributes its products in-house, ensuring a streamlined process that benefits consumers. The company operates over 2,082 stores in 79 countries, making it a significant player in the global sporting goods market. Decathlon's mission is to make sports accessible to everyone, and they actively promote outdoor activities, which resonates with the growing consumer interest in health and fitness. Their focus on innovation and customer satisfaction further solidifies their position in the sports equipment industry.

4. Tecnifibre

• Website: tecnifibre.com
• Ownership type: Corporate
• Headquarters: Feucherolles, Île-De-France, France
• Employee distribution: France 64%, United States (USA) 19%, Netherlands 3%, Other 14%
• Latest funding: August 2017
• Founded year: 1979
• Headcount: 11-50
• LinkedIn: tecnifibre

Tecnifibre, based in Feucherolles, Île-De-France, France, is a sports equipment manufacturer that specializes in products for tennis, squash, and padel. Established in 1979, the company has carved out a significant niche in these sports, providing a comprehensive range of equipment including rackets, strings, balls, and sports clothing. Tecnifibre is known for its innovative approach, with products designed to meet the needs of both amateur and professional athletes. The company operates an online store, facilitating direct sales to customers, and has a strong distribution network that spans 75 countries. Tecnifibre's commitment to quality and performance is reflected in its partnerships with top athletes, enhancing its credibility in the competitive sports equipment market.

5. hummel FR

• Website: hummel.fr
• Ownership type: Private
• Headquarters: Schiltigheim, Grand Est, France
• Employee distribution: France 100%
• Founded year: 1923
• Headcount: 11-50
• LinkedIn: hummel-fr

Hummel FR, based in Schiltigheim, Grand Est, France, is a private sportswear retailer founded in 1923. The company specializes in activewear, providing a range of clothing, footwear, and accessories for men, women, and children. Hummel caters to both individual consumers and organizations involved in various sports, emphasizing quality and functionality in their products. Their online store facilitates easy access to their offerings, which include items for sports such as football, handball, and running. Hummel is also known for its commitment to sustainability and social responsibility, as highlighted in their 'Company Karma' initiative, which focuses on making a positive impact on people and the planet.

6. Rossignol

• Website: rossignol.com
• Ownership type: Private Equity
• Headquarters: Moirans, Auvergne-Rhône-Alpes, France
• Employee distribution: France 80%, Spain 20%
• Latest funding: June 2018
• Founded year: 1907
• Headcount: 1001-5000
• LinkedIn: rossignol-

Rossignol, based in Moirans, Auvergne-Rhône-Alpes, France, is a prominent company in the outdoor sports equipment and apparel industry. Founded in 1907, Rossignol has built a reputation for providing high-quality gear tailored for skiing, snowboarding, biking, and hiking. The company serves a broad customer base, including outdoor enthusiasts and families, and operates through both online platforms and physical stores. Rossignol's commitment to quality and performance is evident in their extensive product offerings, which include alpine skis, snowboards, hiking gear, and biking equipment. The company employs around 195 people, with a significant portion of its workforce based in France. Rossignol has not reported any recent funding, indicating a stable operational status without the need for external financial support.

7. Kipsta

• Website: kipsta.fr
• Ownership type: Private
• Headquarters: Tourcoing, Hauts-De-France, France
• Founded year: 1998
• Headcount: 51-200
• LinkedIn: kipsta

Kipsta, founded in 1998 and based in Tourcoing, Hauts-De-France, France, is a private sports equipment manufacturer and retailer that specializes in football products. The company offers a wide array of items, including shoes, clothing, and accessories tailored for players of all skill levels. Kipsta aims to provide quality products at accessible prices, catering to consumers, clubs, and organizations alike. Their commitment to sustainability is evident in their product development processes, which emphasize eco-design principles. Kipsta has gained recognition in the football community, recently becoming the official supplier of balls for prestigious competitions such as the UEFA Europa League and Ligue 1 Uber Eats. This involvement in professional football, along with their partnerships with various clubs, underscores their active role in the sports equipment industry.

8. i-Run

• Website: i-run.fr
• Ownership type: Venture Capital
• Headquarters: Balma, Occitanie, France
• Employee distribution: France 100%
• Latest funding: $97.9M, October 2022
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: irun

i-Run, founded in 2007 and based in Balma, Occitanie, France, is a sports retailer that specializes in a wide array of sports equipment and apparel. The company primarily targets consumers interested in running, hiking, and fitness activities. i-Run offers a comprehensive selection of products, including shoes, clothing, and accessories from reputable brands such as Nike, Asics, and Salomon. Their commitment to quality and customer satisfaction is evident in their user-friendly online shopping experience and a robust return policy. With a workforce of around 210 employees, i-Run has shown significant growth and relevance in the sports retail market. The company secured substantial funding in 2022, which underscores its potential for further expansion and innovation in the sports equipment sector.

9. Eldera

• Website: eldera.fr
• Ownership type: Family Owned
• Headquarters: Puy-Saint-Martin, Auvergne-Rhône-Alpes, France
• Employee distribution: France 74%, Spain 26%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: eldera

Eldera, founded in 2008 and based in Puy-Saint-Martin, Auvergne-Rhône-Alpes, France, is a family-owned company that specializes in sports equipment. The firm focuses on providing high-quality sportswear and accessories tailored for various sports, including football, rugby, basketball, and pétanque. Eldera serves a wide range of clients, from sports clubs and associations to individual athletes, offering both retail products and customization services to meet specific requirements. The company prides itself on its close collaboration with sports teams, ensuring that their products are designed to enhance performance and comfort. With a workforce of 19 employees and a significant presence in France and Spain, Eldera has established itself as a notable player in the sports equipment industry, supporting over 450 distributors across France.

10. Decathlon France

• Website: decathlon.fr
• Ownership type: Private
• Headquarters: Villeneuve-D'Ascq, Hauts-De-France, France
• Employee distribution: France 84%, China 6%, Other 10%
• Founded year: 1976
• Headcount: 10001+
• LinkedIn: decathlon

Decathlon France, headquartered in Villeneuve-D'Ascq, Hauts-De-France, is a private retail company specializing in sporting goods and apparel. Established in 1976, Decathlon has grown to employ over 24,000 individuals, primarily in France, with a significant presence in China and other regions. The company offers a comprehensive range of products catering to various sports enthusiasts, emphasizing both quality and affordability. Decathlon operates through a combination of physical retail locations and an extensive online platform, ensuring that customers can easily access their products. Additionally, the company is dedicated to enhancing the customer experience by providing training sessions and workshops, fostering a community around sports and fitness. Their commitment to sustainability and inclusivity further underscores their relevance in the sports equipment sector.

11. Intersport Clubs et Collectivités

• Website: intersport-clubs.fr
• Ownership type: Private
• Headquarters: Saintes, Nouvelle-Aquitaine, France
• Employee distribution: France 87%, Belgium 13%
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: intersport-clubs-et-collectivit%c3%a9s

Intersport Clubs et Collectivités, founded in 2010 and based in Saintes, Nouvelle-Aquitaine, France, operates as a private sports equipment retailer. The company offers a comprehensive selection of products tailored for various sports, including training equipment, apparel, and materials for events. They primarily serve sports clubs, educational institutions, and individual consumers, ensuring that essential tools for training and competition are readily available. Intersport's business model includes a network of physical stores and an online platform, facilitating easy access to their offerings. With a workforce of approximately 201-500 employees, the company has established a notable presence in the market, particularly in France and Belgium, where they support over 20,000 clubs on a daily basis. Their commitment to customer service and community engagement further solidifies their role in the sports equipment industry.

12. Magasins Foulées

• Website: foulees.com
• Ownership type: Private
• Headquarters: L'Isle-Jourdain, Occitanie, France
• Employee distribution: France 100%
• Founded year: 2013
• Headcount: 1-10
• LinkedIn: magasins-foul%c3%a9es

Magasins Foulées, established in 2013 and located in L'Isle-Jourdain, Occitanie, France, is a private retail company specializing in running and athletic gear. With a small team of around 18 employees, the company operates multiple locations across France, providing a personalized shopping experience for athletes and fitness enthusiasts. They offer a comprehensive selection of products, including footwear, apparel, and accessories tailored for various sports such as running, trail, triathlon, and athletics. In addition to their product offerings, Magasins Foulées provides valuable services like gait analysis and expert advice, helping customers select the right gear to enhance their performance. Their commitment to quality and customer service has positioned them as a trusted resource for those seeking specialized athletic equipment.

13. Dimasport

• Website: dimasport.fr
• Ownership type: Private
• Headquarters: Melun, Île-De-France, France
• Employee distribution: France 100%
• Founded year: 1967
• Headcount: 11-50
• LinkedIn: dimasport

Dimasport, founded in 1967 and based in Melun, Île-De-France, is a private manufacturer and retailer of sports equipment. The company specializes in a broad range of products, including gymnastics, track and field, and fitness equipment. Dimasport serves a variety of customers, from educational institutions and sports clubs to individual consumers, ensuring access to safe and durable equipment for training and competition. With over 50 years of experience, Dimasport has established itself as a trusted name in the industry, known for its high-quality gymnastics mats and track and field gear. The company is also recognized for its Dimakid line, which focuses on motor skills and agility equipment for children. Dimasport's commitment to quality is further underscored by its partnerships with professional organizations, including the French Athletics Federation, and its involvement in major sporting events. Their products are designed to meet rigorous safety standards, making them suitable for both professional and recreational use.

14. Rossignol Group

• Website: grouperossignol.com
• Ownership type: Corporate
• Headquarters: Saint-Jean-De-Moirans, Auvergne-Rhône-Alpes, France
• Employee distribution: France 54%, Italy 23%, United States (USA) 11%, Other 11%
• Latest funding: $259.6M, February 2011
• Founded year: 1907
• Headcount: 1001-5000
• LinkedIn: rossignol-group

Rossignol Group, based in Saint-Jean-De-Moirans, France, is a prominent manufacturer and retailer of outdoor sports equipment, specializing in skiing, snowboarding, and mountain biking. With a workforce of approximately 840 employees, the company has a significant presence in the industry, offering a wide range of high-quality products designed for outdoor enthusiasts and athletes. Rossignol is committed to sustainability, actively working to minimize its environmental impact through initiatives that promote responsible manufacturing and product design. The company operates several well-known brands, including Rossignol, Dynastar, Lange, Look, Kerma, and Risport, catering to various segments of the outdoor sports market. Their recent introduction of innovative products, such as high-performance trail-running shoes, reflects their ongoing efforts to diversify and adapt to market trends. Rossignol Group's dedication to community engagement and environmental stewardship further solidifies its position as a relevant player in the sports equipment sector.

15. Sodex Sport

• Website: sodexsport.com
• Ownership type: Private
• Headquarters: Carpiquet, Normandy, France
• Employee distribution: Vietnam 63%, France 37%
• Founded year: 1991
• Headcount: 51-200
• LinkedIn: sodexsport

Sodex Sport, founded in 1991 and based in Carpiquet, Normandy, France, is a private sports equipment manufacturer. The company specializes in producing a wide array of athletic products tailored for various sports, including football, rugby, basketball, and more. With a workforce of approximately 35 employees, Sodex Sport operates primarily out of Vietnam, where it has been active for nearly three decades. The company is known for its high-quality equipment that meets international safety standards, catering to sports teams, schools, and recreational facilities. Their production capabilities include a range of workshops dedicated to different materials, ensuring rigorous quality control throughout the manufacturing process. Sodex Sport also emphasizes environmental and social responsibility in its operations, further enhancing its standing in the industry.

16. Uhlsport France SA

• Website: uhlsportcompany.com
• Ownership type: Private
• Headquarters: La Ciotat, Provence-Alpes-Côte D'Azur, France
• Employee distribution: France 100%
• Founded year: 1993
• Headcount: 11-50
• LinkedIn: uhlsport-france-sa

Uhlsport France SA, founded in 1993, is a private company based in La Ciotat, Provence-Alpes-Côte D'Azur, France. It operates under the umbrella of uhlsport GmbH, which specializes in manufacturing sports equipment tailored for team sports, with a particular emphasis on football and handball. The company is dedicated to enhancing athletic performance through high-quality apparel and accessories. They also offer a Clubshop service, allowing sports teams to easily order customized gear, which streamlines the process of outfitting teams with the necessary equipment. With a workforce of 11-50 employees, Uhlsport France SA is fully operational in France and has built a reputation for quality and reliability in the sports equipment market.

17. Private Sport Shop

• Website: privatesportshop.fr
• Ownership type: Private Equity
• Headquarters: Vendargues, Occitanie, France
• Employee distribution: France 92%, Other 8%
• Latest funding: August 2018
• Founded year: 2011
• Headcount: 201-500
• LinkedIn: private-sport-shop

Private Sport Shop, established in 2011 and based in Vendargues, Occitanie, France, is an online retail store that specializes in sports and outdoor equipment. The company caters to sports enthusiasts by offering a wide array of products, including running gear, cycling equipment, and fashion items. Their unique selling proposition lies in their private sales model, which provides members access to quality sports gear at discounted prices. This strategy not only enhances customer loyalty but also allows them to compete effectively in the sports retail market. With a workforce of approximately 257 employees, the company primarily serves the French market, demonstrating a strong local presence. Their commitment to quality and customer satisfaction positions them as a notable player in the sports equipment industry.

18. SPORT 2000 France

• Website: sport2000.fr
• Ownership type: Private Equity
• Headquarters: Égly, Île-De-France, France
• Employee distribution: France 97%, Reunion 2%
• Latest funding: $155.4M, June 2008
• Founded year: 1966
• Headcount: 51-200
• LinkedIn: sport-2000-france

SPORT 2000 France, founded in 1966 and based in Égly, Île-De-France, is a private equity-owned retail company that specializes in sports and fashion products. With a workforce of approximately 1,204 employees, the company operates a network of stores across France, providing a wide array of items including clothing, footwear, and accessories for men, women, and children. Their offerings span various sports categories such as running, football, fitness, and skiing, making them a notable player in the sports equipment market. The company also emphasizes an online shopping experience, allowing customers to purchase quality sports gear conveniently. In 2008, SPORT 2000 France secured funding amounting to approximately €155 million, which underscores their growth potential and commitment to expanding their market presence.

19. Sobhi Sport France

• Website: sobhi-sport.com
• Ownership type: Private
• Headquarters: Rennes, Brittany, France
• Employee distribution: France 100%
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: sobhi-sport-france

Sobhi Sport France, founded in 2001 and based in Rennes, Brittany, is a private online sports retailer. With a team of 11 to 50 employees, the company specializes in offering a wide range of sports and outdoor products. Their product lineup includes footwear, clothing, and accessories tailored for activities like running, outdoor adventures, and fitness. Sobhi Sport's business model is primarily e-commerce, allowing customers to conveniently shop for quality gear online. The company has established itself as a reliable source for sports enthusiasts in France, focusing on customer satisfaction and product quality.

20. Decathlon Pro

• Website: decathlonpro.fr
• Ownership type: Private
• Headquarters: Villeneuve-D'Ascq, Hauts-De-France, France
• Employee distribution: France 99%
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: decathlon-pro

Decathlon Pro, founded in 2000 and based in Villeneuve-D'Ascq, Hauts-De-France, France, is a private company that serves as a sports equipment supplier. It focuses on providing a comprehensive array of products and services specifically designed for schools, clubs, and businesses. Their offerings include training equipment, event supplies, and personalized sports gear, all aimed at facilitating physical education and encouraging sports participation. With a workforce of approximately 145 employees, Decathlon Pro emphasizes accessibility and quality in its products, supporting various organizations in their efforts to promote active lifestyles. As a member of the Decathlon group, the company benefits from a well-established reputation and a wide network, enhancing its ability to meet the needs of its clients effectively. Decathlon Pro is dedicated to providing tailored solutions, including personalized equipment and services that cater to the unique requirements of its customers, thereby reinforcing its position in the sports equipment market.

21. Barnett

• Website: barnettsports.com
• Ownership type: Private
• Headquarters: Aix-Les-Bains, Auvergne-Rhône-Alpes, France
• Employee distribution: France 67%, United States (USA) 33%
• Founded year: 1991
• Headcount: 1-10
• LinkedIn: barnett

Barnett Sports, established in 1991, is a private retail store located in Aix-Les-Bains, Auvergne-Rhône-Alpes, France. The company specializes in providing a wide range of sports equipment and gear, catering to sports such as American Football, Baseball, Rugby, Cycling, and Golf. With a workforce of around 27 employees, Barnett serves both individual sports enthusiasts and organizations looking for quality equipment. The company has a notable presence in both France and the United States, indicating its ability to reach a broader market. Barnett's commitment to quality and customer service has allowed it to carve out a niche in the competitive sports equipment industry.

22. Madewis

• Website: groupe-madewis.com
• Ownership type: Private
• Headquarters: Aix-En-Provence, Provence-Alpes-Côte D'Azur, France
• Employee distribution: France 100%
• Founded year: 1997
• Headcount: 11-50
• LinkedIn: gpemadewis

Madewis, founded in 1997 and based in Aix-En-Provence, France, operates as a private company with a workforce of 11 to 50 employees. The company specializes in the wholesale distribution of sportswear, particularly as a strategic distributor for adidas teamwear and Kipsta products. Madewis serves a variety of sports clubs and organizations, providing them with essential team apparel and equipment. Beyond distribution, the company also engages in event management, creating and overseeing sporting events, which enhances their presence in the sports industry. Their business model is centered around wholesale distribution and event logistics, making them a key player in supporting sports organizations with both products and services.

Sports Equipment Insights: Key Companies in France

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