The real estate marketing industry in North Carolina is focused on promoting properties and services associated with the buying and selling of homes. Companies range from boutique agencies to larger firms that adopt various marketing techniques, including digital strategies, print publications, and virtual tours. With evolving technology, the sector is expected to embrace even greater innovation, enhancing client engagement through social media campaigns and online visibility. Notably, real estate marketing strategies are adapting to cater to a tech-savvy audience, ensuring effective outreach in a competitive market bolstered by increasing demand for properties across the state.


This list features 22 prominent real estate marketing companies operating in North Carolina, ranging from small firms to larger enterprises. With establishments dating back to 1976 or as recent as 2017, these companies are mainly concentrated in urban areas like Charlotte, Asheville, and Wilmington. While some specialize in luxury real estate, others focus on providing comprehensive solutions for first-time buyers. Noteworthy companies include Adwerx, known for its digital solutions, and Luxury Home Magazine, which targets high-end clientele.


Read on to discover the top real estate marketing companies in North Carolina.


Top 22 Real Estate Marketing Companies in North Carolina


1. Adwerx

  • Website: adwerx.com
  • Ownership type: Venture Capital
  • Headquarters: Durham, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: January 2024
  • Founded year: 2013
  • Headcount: 51-200
  • LinkedIn: adwerx

Adwerx, founded in 2013 and based in Durham, North Carolina, is an advertising agency that focuses on providing digital marketing solutions specifically for real estate and mortgage professionals. With a team of approximately 79 employees, Adwerx offers a range of services designed to enhance brand visibility and client engagement. Their platform automates the advertising process, allowing users to create campaigns for real estate listings, brand ads, and digital out-of-home advertising. Adwerx also provides video advertising options, enabling clients to reach audiences across various digital platforms, including social media and streaming services. The company has established itself as a trusted partner for real estate agents and firms, helping them navigate the complexities of digital marketing in a competitive market.


2. Luxury Home Magazine

  • Website: luxuryhomemagazine.com
  • Ownership type: Corporate
  • Headquarters: Charlotte, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: September 2022
  • Founded year: 2002
  • Headcount: 51-200
  • LinkedIn: luxury-home-magazine

Luxury Home Magazine is a corporate entity based in Charlotte, North Carolina, established in 2002. The company operates as a luxury real estate publication, dedicated to highlighting high-end properties and lifestyle products. It caters to affluent individuals and real estate professionals, offering a platform for property listings and advertising opportunities. The magazine is available in both print and digital formats, enhancing its accessibility to a wide audience interested in luxury living. Luxury Home Magazine features articles, editorials, and advertisements from luxury real estate agents, brokers, and developers, as well as luxury brands. It is known for its high-quality photography and printing, often distributed to affluent households and high-end venues. Additionally, the magazine provides online resources, including a property search engine and a directory of luxury real estate professionals, making it a valuable resource for buyers and sellers in the luxury market.


3. Intracoastal Realty

  • Website: intracoastalrealty.com
  • Ownership type: Private
  • Headquarters: Wilmington, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1976
  • Headcount: 201-500
  • LinkedIn: intracoastal-realty

Intracoastal Realty, founded in 1976, is a private real estate agency based in Wilmington, North Carolina. With a workforce of approximately 635 employees, the company specializes in a range of real estate services, including property search, buyer and seller assistance, and real estate education. They cater to various clients, including home buyers, sellers, and investors, providing them with the tools and knowledge needed to navigate the real estate market effectively. Intracoastal Realty also emphasizes community involvement through initiatives like their Teacher’s Fund, which supports local educators. Their website features a blog that offers insights and tips on home investments and ownership, further showcasing their commitment to client education and engagement in the real estate sector.


4. Stone Realty Group


Stone Realty Group, based in Charlotte, North Carolina, is a private real estate agency founded in 2009. The firm specializes in residential transactions across North and South Carolina, providing services for both home buyers and sellers. With a team of 26 employees, the company prides itself on its extensive market knowledge and personalized client service. Stone Realty Group has successfully closed over $1.5 billion in transactions, reflecting its significant presence in the local real estate market. The agency employs a proprietary marketing system, 'The Stone Selling System,' which enhances property visibility and aims to achieve optimal sale prices. Their commitment to client satisfaction is evident in their nearly 1,000 five-star reviews, showcasing their dedication to delivering a high-quality experience. The firm also offers property management services, further solidifying its role in the real estate sector.


5. Town and Mountain Realty

  • Website: townandmountain.com
  • Ownership type: Family Owned
  • Headquarters: Asheville, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2002
  • Headcount: 11-50
  • LinkedIn: town-and-mountain-realty

Town and Mountain Realty is a family-owned real estate agency based in Asheville, North Carolina, established in 2002. The company specializes in assisting clients with buying, selling, and managing residential properties. With a team of experienced agents, they offer valuable resources such as market reports and neighborhood information, catering primarily to consumers seeking residential real estate solutions. Their commitment to service is evident in their active involvement in the local community, where they contribute to various initiatives and support local causes. This dedication to both clients and community underscores their role as a trusted real estate partner in Western North Carolina.


6. A Cole Realty | lpt Realty

  • Website: acolerealty.com
  • Ownership type: Private
  • Headquarters: Raleigh, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2013
  • Headcount: 51-200
  • LinkedIn: acolerealty

A Cole Realty | lpt Realty is a private real estate agency based in Raleigh, North Carolina, founded in 2013. The company specializes in buying and selling properties in the Triangle area, which includes Raleigh, Durham, and Cary, as well as the coastal regions of North Carolina. They offer a variety of services, such as market analysis, property management, and tailored marketing strategies aimed at assisting home buyers, sellers, and investors. A Cole Realty prides itself on providing a personalized real estate experience, leveraging modern marketing techniques to ensure properties are effectively showcased. Their team is known for utilizing professional photography, videography, and social media platforms to enhance property visibility. They have received accolades for their marketing efforts, further solidifying their reputation in the industry. The company operates with a workforce of approximately 50 employees, all based in the United States, and has not reported any external funding.


7. Century 21 Triangle Group

  • Website: c21tgcareers.com
  • Ownership type: Private
  • Headquarters: Raleigh, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2013
  • Headcount: 51-200
  • LinkedIn: century-21-triangle-group

Century 21 Triangle Group, founded in 2013 and based in Raleigh, North Carolina, operates as a private real estate agency. With a workforce of approximately 75 employees, the company is dedicated to providing extensive training, marketing, and support services to real estate agents. Their offerings include C21 University, coaching programs, and a variety of marketing tools designed to help agents thrive in a competitive environment. The firm emphasizes a holistic approach to real estate, viewing transactions as opportunities to deliver exceptional experiences for clients and agents alike. Their marketing initiatives are tailored to enhance agents' visibility and effectiveness, including lead generation strategies and social media engagement. Century 21 Triangle Group aims to cultivate successful entrepreneurs within the real estate sector, equipping them with the necessary resources to grow their businesses.


8. Mantle Realty

  • Website: mantlerealty.com
  • Ownership type: Private
  • Headquarters: Lexington, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: mantle-realty

Mantle Realty is a real estate agency based in Lexington, North Carolina, established in 2014. The company specializes in assisting clients with buying and selling homes, providing a range of services designed to enhance property visibility and streamline the transaction process. Their offerings include 3D virtual tours, aerial photography, and professional marketing strategies, all aimed at showcasing properties effectively. With a team of dedicated agents who have deep roots in the communities they serve, Mantle Realty prides itself on delivering personalized service and expert guidance. The firm operates in several key areas, including Greensboro, High Point, Kernersville, and Winston-Salem, ensuring they cater to a broad audience of home buyers and sellers. Their commitment to using cutting-edge technology and in-house marketing design sets them apart in the competitive real estate market.


9. Lighthouse Visuals


Lighthouse Visuals, established in Greenville, North Carolina in 2017, is a photography service dedicated to the real estate industry. The company provides a range of visual content solutions, including HDR photography, drone photography, virtual tours, and design services. Their mission is to help real estate agents and property managers effectively showcase properties, thereby attracting potential buyers. With a team of skilled photographers and visual marketing specialists, Lighthouse Visuals combines artistic vision with marketing strategies to deliver high-quality imagery that resonates with clients. They emphasize the importance of client satisfaction, offering personalized attention and responsive communication. The company has successfully served over 5,000 real estate agents, indicating a robust engagement in the market. Their innovative approach and commitment to excellence make them a notable player in the real estate marketing industry.


10. Coldwell Banker Sea Coast Advantage


Coldwell Banker Sea Coast Advantage, founded in 1988 and affiliated with the Coldwell Banker brand since 1993, operates primarily in Wilmington, North Carolina. The company has grown from a small firm to a prominent real estate agency, recognized as the best-selling real estate company in Eastern North Carolina and South Carolina's Grand Strand. With over 1,000 employees, they provide a wide array of services, including buying, selling, and managing properties. Their focus on customer service is evident in their commitment to community engagement and support. In 2023, the firm reported closed sales exceeding $3 billion across over 8,200 transactions, reflecting their strong market presence. They also maintain a network of multilingual agents and offer resources such as mortgage assistance and home insurance, further enhancing their marketing capabilities in the real estate sector.


11. Premier Sotheby's International Realty


Premier Sotheby's International Realty, known locally as Carolina Mountain Sales, is a real estate agency based in Asheville, North Carolina. Established in 2009, the company specializes in buying and selling properties in Asheville and the surrounding areas of Western North Carolina. They offer a wide range of services, including relocation assistance and financial tools, aimed at helping clients navigate the complexities of the real estate market. The agency prides itself on its team of experienced agents who are dedicated to delivering exceptional service to both home buyers and sellers. Carolina Mountain Sales has consistently ranked among the top-producing firms in Asheville, particularly among smaller agencies, and has received recognition for its performance in transactions and sales volume. Their partnership with ERA Live Moore Real Estate, a prominent firm in the Carolinas, further strengthens their position in the market, allowing them to leverage a broader network and resources to better serve their clients.


12. Greybeard Realty

  • Website: greybeardrealty.com
  • Ownership type: Private
  • Headquarters: Black Mountain, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1998
  • Headcount: 11-50
  • LinkedIn: greybeard-realty

Greybeard Realty is a private real estate agency based in Black Mountain, North Carolina, specializing in both residential and commercial properties throughout Western North Carolina. Established in 1998, the firm has built a reputation for providing expert guidance to clients looking to buy or sell homes. Their services include detailed market insights, property evaluations, and a range of resources for both buyers and sellers. The agency operates multiple offices in key locations, including Asheville, Black Mountain, Old Fort, and Lake James, allowing them to cater to a broad clientele. Their team of dedicated agents is well-versed in the local market, ensuring that clients receive personalized support throughout their real estate transactions. Greybeard Realty also maintains an active online presence, showcasing listings and market reports, which enhances their visibility and marketing efforts in the competitive real estate landscape.


13. HomeTowne Realty

  • Website: myhtr.com
  • Ownership type: Private
  • Headquarters: Clayton, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2001
  • Headcount: 51-200
  • LinkedIn: hometowne-realty_2

HomeTowne Realty, established in 2001 and based in Clayton, North Carolina, is a private real estate agency that specializes in providing comprehensive services for home buyers and sellers in the Triangle area. With a team of 51 to 200 employees, the company prides itself on offering expert guidance and strategic marketing resources to help clients navigate the complexities of the real estate market. Their services include home buying and selling assistance, market reports, and realtor connections. HomeTowne Realty actively engages in community involvement and has developed strong local connections, which enhance their marketing efforts. They utilize a mix of digital marketing techniques, community outreach, and traditional print advertising to ensure maximum exposure for their listings. The company also offers educational resources through their HTR Academy, aimed at training new realtors and enhancing their skills in the industry.


14. ideal-LIVING Magazine & RPI Media

  • Website: rpimedia.com
  • Ownership type: Private
  • Headquarters: Wilmington, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1989
  • Headcount: 11-50
  • LinkedIn: rpi-media-inc

ideal-LIVING Magazine & RPI Media, LLC, based in Wilmington, North Carolina, is a real estate marketing company that has been operational since 1989. The firm specializes in connecting affluent buyers with retirement and lifestyle properties. They achieve this through a combination of live events, such as the Ideal-Living Real Estate Shows, and print and digital publications, including the quarterly Ideal-Living magazine and the annual Ideal-Living Relocation Guide. Their target audience primarily consists of pre-retirees and second home investors seeking valuable insights and opportunities in the real estate market. The company has successfully generated significant engagement, with their publications reaching a wide audience and their events attracting numerous prospects. Their digital platform, Ideal-Living.com, enhances the consumer experience and serves as a lead generation tool for communities looking to attract buyers. With a dedicated team and a clear focus on their niche market, ideal-LIVING continues to play a significant role in the real estate marketing industry.


15. Dakno Marketing

  • Website: dakno.com
  • Ownership type: Private
  • Headquarters: Clayton, North Carolina, United States (USA)
  • Founded year: 2000
  • Headcount: 11-50
  • LinkedIn: dakno-marketing

Dakno Marketing, based in Clayton, North Carolina, is a private company founded in 2000. With a team of 24 employees, it specializes in providing marketing services tailored for real estate professionals. The company focuses on web design, marketing strategies, and IDX solutions, helping agents, teams, and brokers improve their online visibility and lead generation capabilities. Dakno Marketing offers a range of tools, including a smart CRM and lead follow-up resources, designed to streamline the marketing process for real estate clients. Their services also include training and support, ensuring that users can effectively utilize their platform. As a Google partner, Dakno Marketing is positioned to leverage digital marketing strategies to enhance the brand presence of its clients in the competitive real estate market.


16. Asheville Realty Group

  • Website: ashevillerealtygroup.com
  • Ownership type: Family Owned
  • Headquarters: Asheville, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2009
  • Headcount: 11-50
  • LinkedIn: asheville-realty-group

Asheville Realty Group (ARG) is a family-owned real estate agency based in Asheville, North Carolina, specializing in luxury homes and residential properties. Established in 2009, ARG has built a reputation for providing personalized guidance to home buyers and sellers, leveraging their deep knowledge of the local market. The agency prides itself on its commitment to community values and customer service, ensuring that each client receives tailored support throughout the real estate process. With a team of state-certified realtors, ARG emphasizes the importance of local expertise, helping clients navigate the unique aspects of the Asheville real estate market. Their website features a wealth of resources, including listings, neighborhood information, and expert advice, further enhancing their marketing efforts. The agency has not reported any funding, indicating a self-sustained business model focused on local engagement and service excellence.


17. Lake Realty

  • Website: lakerealty.com
  • Ownership type: Family Owned
  • Headquarters: Cornelius, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1989
  • Headcount: 11-50
  • LinkedIn: lake-realty

Lake Realty, established in 1989, is a family-owned real estate agency located in Cornelius, North Carolina. The firm specializes in waterfront properties around Lake Norman, providing a range of services for both buyers and sellers. Their offerings include property listings, market analysis, and personalized consultations, aimed at helping clients navigate the complexities of the real estate market. With a team of over 36 proficient agents, Lake Realty prides itself on its community-oriented approach and extensive knowledge of the local market. The agency has built a strong reputation, boasting more five-star Google reviews than any other firm in the Lake Norman area, which reflects their commitment to client satisfaction. Lake Realty's marketing strategies are tailored to highlight the unique lifestyle associated with lakefront living, making them a relevant player in the real estate marketing sector.


18. Silver Creek Real Estate Group

  • Website: ncliving.com
  • Ownership type: Private
  • Headquarters: Cashiers, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2008
  • Headcount: 11-50
  • LinkedIn: ncliving

Silver Creek Real Estate Group, founded in 2008, is a private real estate agency based in Cashiers, North Carolina. The company specializes in the Highlands-Cashiers Plateau area, offering services that include residential and commercial property sales, vacation rentals, and real estate marketing. With a team of experienced agents, Silver Creek aims to provide expert guidance to home buyers and sellers navigating the local market. Their marketing strategies are comprehensive, utilizing modern tools such as property videos, virtual tours, and print media to enhance property visibility. The firm has established a reputation for building strong relationships with clients, which is reflected in their testimonials and repeat business. Silver Creek Real Estate Group operates with a dedicated workforce of 31 employees, all based in the United States, ensuring a localized and personalized service for their clientele.


19. Allen Tate Companies

  • Website: allentate.com
  • Ownership type: Private
  • Headquarters: Charlotte, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1957
  • Headcount: 1001-5000
  • LinkedIn: allentate

Allen Tate Companies, founded in 1957, is a prominent real estate agency based in Charlotte, North Carolina. With a workforce of over 2,700 employees, the company specializes in providing comprehensive services for buying, selling, and renting homes across the Carolinas. They also offer essential services such as mortgage and insurance, catering to clients seeking expert guidance in real estate transactions. Allen Tate is recognized for its commitment to customer service and has developed a strong reputation in the market. The company operates a luxury services division, which focuses on marketing high-end properties, and is a founding member of the Leading Real Estate Companies of the World, enhancing its marketing reach and capabilities. Their website attracts nearly 5 million visitors annually, showcasing their active engagement in the real estate sector.


20. Radius Realty Group, LLC

  • Website: radiusrealtygroup.com
  • Ownership type: Private
  • Headquarters: Cary, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2016
  • Headcount: 501-1000
  • LinkedIn: radius-realty-group-llc

Radius Realty Group, LLC, founded in 2016 and based in Cary, North Carolina, is a private real estate agency that specializes in buying, selling, and renting properties. The company serves both consumers seeking real estate solutions and agents looking to advance their careers. Radius Realty Group is committed to providing agents with powerful marketing programs and technology-based services that are tailored to the real estate industry. Their offerings include customizable websites, integrated MLS listings, and advanced CRM tools, all designed to enhance the efficiency and effectiveness of real estate transactions. With a workforce of around 28 employees, the company operates primarily in the United States and has expanded its presence to locations in Central Florida and Miami. Radius Realty Group aims to create a supportive environment for agents, helping them retain more of their earnings while providing the resources necessary for success in a competitive market.


21. CENTURY 21 Mountain Lifestyles


CENTURY 21 Mountain Lifestyles is a private real estate agency founded in 2001, located in Arden, North Carolina. The company specializes in residential real estate services, primarily in the Asheville area. With a team of around 52 employees, they assist clients in navigating the complexities of buying and selling homes. Their services extend beyond traditional real estate transactions, offering property management and mortgage assistance to ensure a comprehensive experience for their clients. The agency operates from two offices in Asheville and Hendersonville, providing localized expertise in the market. Their website features advanced search tools for property listings, and they maintain a blog to keep clients informed about market trends and local happenings. The agency prides itself on its commitment to customer service and integrity, aiming to make the process of home ownership accessible and straightforward for their clients.


22. Beverly-Hanks & Associates, REALTORS

  • Website: beverly-hanks.com
  • Ownership type: Private
  • Headquarters: Asheville, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 99%, Other 1%
  • Founded year: 1976
  • Headcount: 201-500
  • LinkedIn: beverly-hanks-%26-associates

Beverly-Hanks & Associates, REALTORS, founded in 1976, is a prominent real estate agency based in Asheville, North Carolina. As part of the Allen Tate Companies, they specialize in providing comprehensive services for buying, selling, and renting residential properties. The firm caters to both consumers and businesses, offering expert guidance to navigate the complexities of the real estate market. Their services extend beyond traditional real estate transactions, incorporating mortgage and insurance solutions to meet the varied needs of their clients. Beverly-Hanks leverages its extensive local knowledge to effectively assist clients in the Carolinas, ensuring a personalized approach to real estate. The agency's commitment to community engagement and client service has solidified its reputation in the industry, making it a trusted name for real estate transactions in the region.



Real Estate Marketing Insights: Key Companies in North Carolina


CompanyHeadquarterSizeFoundedOwnership
AdwerxDurham, North Carolina, United States (USA)51-2002013Venture Capital
Luxury Home MagazineCharlotte, North Carolina, United States (USA)51-2002002Corporate
Intracoastal RealtyWilmington, North Carolina, United States (USA)201-5001976Private
Stone Realty GroupCharlotte, North Carolina, United States (USA)11-502009Private
Town and Mountain RealtyAsheville, North Carolina, United States (USA)11-502002Family Owned
A Cole Realty | lpt RealtyRaleigh, North Carolina, United States (USA)51-2002013Private
Century 21 Triangle GroupRaleigh, North Carolina, United States (USA)51-2002013Private
Mantle RealtyLexington, North Carolina, United States (USA)11-502014Private
Lighthouse VisualsGreenville, North Carolina, United States (USA)11-502017Private
Coldwell Banker Sea Coast AdvantageWilmington, North Carolina, United States (USA)501-10001988Private
Premier Sotheby's International RealtyAsheville, North Carolina, United States (USA)11-502009Private
Greybeard RealtyBlack Mountain, North Carolina, United States (USA)11-501998Private
HomeTowne RealtyClayton, North Carolina, United States (USA)51-2002001Private
ideal-LIVING Magazine & RPI MediaWilmington, North Carolina, United States (USA)11-501989Private
Dakno MarketingClayton, North Carolina, United States (USA)11-502000Private
Asheville Realty GroupAsheville, North Carolina, United States (USA)11-502009Family Owned
Lake RealtyCornelius, North Carolina, United States (USA)11-501989Family Owned
Silver Creek Real Estate GroupCashiers, North Carolina, United States (USA)11-502008Private
Allen Tate CompaniesCharlotte, North Carolina, United States (USA)1001-50001957Private
Radius Realty Group, LLCCary, North Carolina, United States (USA)501-10002016Private
CENTURY 21 Mountain LifestylesArden, North Carolina, United States (USA)51-2002001Private
Beverly-Hanks & Associates, REALTORSAsheville, North Carolina, United States (USA)201-5001976Private


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