Michigan harbors a vibrant ecosystem of product design companies specializing in translating ideas into tangible goods. These firms range from small studios to larger consultancies and often focus on sectors like automotive, healthcare, and consumer products. They typically offer services such as industrial design, UX design, and branding to meet the evolving needs of businesses. As technology advances and consumer preferences shift, many companies are integrating digital solutions and sustainability practices into their offerings. This trend marks a transformative time for product design, where collaboration and innovation shape future projects.


This list features 22 product design companies in Michigan, varying in size from small agencies to mid-sized firms. Established as early as 1934, the companies work across several sectors such as healthcare, automotive, and clean energy. With headquarters in cities like Grand Rapids, Detroit, and Kalamazoo, these firms synonymously blend engineering with creativity, showcasing their respective expertise through innovative design solutions. Their specializations range from UX development to prototyping and brand activations, illustrating Michigan's robust investment in product innovation.


Continue reading to discover the top product design companies in Michigan.


Top 22 Product Design Companies in Michigan


1. Design Group Italia

  • Website: designgroupitalia.com
  • Ownership type: Private
  • Headquarters: Milan, Michigan, United States (USA)
  • Employee distribution: Italy 100%
  • Founded year: 1968
  • Headcount: 51-200
  • LinkedIn: designgroupitalia

Design Group Italia is a design consultancy based in Milan, Italy, with a history dating back to 1968. The firm specializes in providing innovative design solutions across multiple sectors, including healthcare, banking, and consumer goods. Their services cover a wide range of design disciplines, such as brand design, digital product design, service design, and space design. The company aims to enhance products and customer experiences through thoughtful design strategies. With a team of around 91 employees, they have worked on various projects that showcase their expertise in creating user-centered designs. Their portfolio includes collaborations with both established brands and startups, reflecting their adaptability and commitment to meeting client needs. Design Group Italia operates internationally, with a presence in key cities like New York, and continues to engage in projects that push the boundaries of design.


2. Sundberg-Ferar

  • Website: sundbergferar.com
  • Ownership type: Private
  • Headquarters: Walled Lake, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1934
  • Headcount: 11-50
  • LinkedIn: sundberg-ferar

Sundberg-Ferar is a design consultancy based in Walled Lake, Michigan, established in 1934. The company specializes in crafting innovative products and experiences, serving a wide array of clients, including inventors and major global brands. Their expertise spans product design, UX design, and innovation strategy, allowing them to tackle challenges from initial concept to technical commercialization. The firm prides itself on a human-centered approach, focusing on empathy and creativity to enhance user experiences and brand engagement. Their studio is equipped with a dedicated research facility and prototype shop, enabling them to develop and test ideas effectively. Sundberg-Ferar's commitment to sustainability and emotional impact in design reflects their understanding of modern consumer expectations. They have worked on various projects across multiple industries, showcasing their adaptability and depth of knowledge in product design.


3. Tiger Studio


Tiger Studio, based in Holland, Michigan, is a private design studio founded in 2001. With a team of 11 to 50 employees, they specialize in product design, brand development, and human-centered design. The studio works with businesses across various industries, providing innovative design solutions that enhance user experiences. Their portfolio features collaborations with well-known companies, including Johnson Controls and Stryker, showcasing their expertise in creating functional and aesthetically pleasing products. Tiger Studio is also committed to giving back to the community through teaching design principles and entrepreneurship, further solidifying their role in the industry. Their work spans multiple sectors, including automotive, healthcare, and consumer products, reflecting their adaptability and skill in addressing diverse design needs.


4. Re:Build Tekna

  • Website: teknateam.com
  • Ownership type: Corporate
  • Headquarters: Kalamazoo, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: October 2016
  • Founded year: 1988
  • Headcount: 51-200
  • LinkedIn: tekna-inc-

Re:Build Tekna, based in Kalamazoo, Michigan, is a product design company that has been operational since 1988. With a workforce of approximately 70 employees, Tekna specializes in crafting impactful product and brand experiences. Their service portfolio includes research, UX design, industrial design, branding, engineering, and manufacturing. This broad range of services allows them to support clients throughout the entire product development process, from initial concept to market launch. Tekna has worked with a variety of sectors, including healthcare, consumer goods, and industrial applications, providing tailored solutions that meet specific client needs. Their commitment to human-centered design ensures that they focus on user experience and market demands, making them a valuable partner for businesses aiming to innovate and succeed in competitive markets.


5. Design Think Tank

  • Website: designthinktank.net
  • Ownership type: Private
  • Headquarters: Detroit, Michigan, United States (USA)
  • Employee distribution: United States (USA) 76%, Mexico 24%
  • Founded year: 2013
  • Headcount: 11-50
  • LinkedIn: design-think-tank

Design Think Tank, founded in 2013 and based in Detroit, Michigan, is a private design consultancy and architecture firm. With a team of 17 employees, the company specializes in innovative design solutions, product development, and community-focused projects. They cater to businesses and organizations seeking expertise in design and architecture to enhance their initiatives. The firm operates through multiple ventures, including product design and participatory design, which allows them to engage with clients in a collaborative manner. Their projects often reflect a commitment to community engagement and sustainable practices, positioning them as a forward-thinking entity in the design industry.


6. Fredricks Design, Inc.

  • Website: fredricks.com
  • Ownership type: Family Owned
  • Headquarters: Grand Haven, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1984
  • Headcount: 1-10
  • LinkedIn: fredricks-design-inc-

Fredricks Design, Inc. is a family-owned design and engineering firm based in Grand Haven, Michigan. Founded in 1984, the company has built a reputation for providing innovative solutions in product development. They serve a wide array of industries, including transportation, entertainment, and healthcare. Fredricks Design offers a full suite of services, including research, ideation, concept development, and production engineering. Their team is known for its collaborative approach, blending creative and technical expertise to streamline the development process. The firm has partnered with notable clients, helping them bring complex projects to fruition. Their extensive experience in creating functional prototypes and conducting feasibility studies positions them as a reliable partner in the product design sector.


7. Disher

  • Website: disher.com
  • Ownership type: Private
  • Headquarters: Zeeland, Michigan, United States (USA)
  • Employee distribution: United States (USA) 99%, Other 1%
  • Founded year: 2000
  • Headcount: 51-200
  • LinkedIn: disher-design

DISHER is an engineering design and product development firm based in Zeeland, Michigan, founded in 2000. With a workforce of approximately 191 employees, the company provides a range of services that include product development, engineering solutions, and consulting. DISHER operates with a strong emphasis on collaboration and a human-centered design philosophy, which allows them to effectively address the unique challenges faced by their clients. They serve a variety of industries, such as medical, AgTech, and IoT, helping businesses innovate and enhance their operations through tailored solutions. The firm has built a reputation for delivering high-quality results, as evidenced by their numerous case studies that showcase successful projects and satisfied clients. DISHER also offers additional services like talent solutions and business consulting, further solidifying their role in the product design and development sector.


8. Twisthink

  • Website: twisthink.com
  • Ownership type: Private
  • Headquarters: Grand Rapids, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2001
  • Headcount: 11-50
  • LinkedIn: twisthink-llc

Twisthink is a digital product development firm based in Grand Rapids, Michigan, established in 2001. The company specializes in creating connected devices, applications, and cloud infrastructure tailored for B2B organizations. With a workforce of around 45 employees, Twisthink emphasizes a human-centered design philosophy, ensuring that user needs and experiences are at the forefront of their development process. Their services include innovation strategy, product design, UI/UX design, and technology integration, allowing them to support clients throughout the entire product lifecycle—from ideation to commercialization. Twisthink has collaborated with various notable clients, such as Vermeer and charity: water, to develop impactful digital solutions that address real-world challenges. Their commitment to continuous improvement and innovation is evident in their unique programs, such as the Shared Spaces initiative, which fosters cross-industry collaboration and creative thinking.


9. K5 Company

  • Website: k5company.com
  • Ownership type: Private
  • Headquarters: Royal Oak, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1999
  • Headcount: 11-50
  • LinkedIn: k5-capital-inc

K5 Company, founded in 1999 and based in Royal Oak, Michigan, is a multidisciplinary design firm that specializes in architecture, interior design, branding, and digital solutions. The firm is dedicated to transforming innovative ideas into impactful environments and experiences, emphasizing a human-centric approach in all their projects. K5 Company operates across various sectors, including clean energy and logistics management, showcasing their ability to adapt and apply design principles in diverse contexts. Their portfolio includes a range of services such as architectural design, interaction design, interior design, and digital solutions, including AR and VR development. K5 Company also invests in ventures that align with their mission of creating positive human experiences, further solidifying their role in the design industry.


10. Borromeo & de Silva srl


Borromeo & de Silva srl, founded in 2011 and based in Milan, Italy, is a design firm that specializes in automotive and product design. With a team of 15 skilled professionals, the company merges traditional craftsmanship with contemporary technology to create high-end products. Their work spans various sectors, including automotive and luxury goods, where they focus on delivering unique and aesthetically pleasing designs. The firm has developed a reputation for its innovative approach, which includes projects like the restomod of the Mustang and the Eccentrica prototype, a modern interpretation of the Lamborghini Diablo. They also design products for various luxury brands, emphasizing a blend of style and functionality. Their in-house capabilities allow them to manage the entire design process, from ideation to prototyping, ensuring a high level of quality and creativity in their offerings.


11. Lissoni Associati


Lissoni Associati, founded in 1986 and based in Milan, Italy, is a private design firm that specializes in architecture, interior design, and product design. The company operates under the leadership of Piero Lissoni and has expanded its reach with an office in New York. Lissoni Associati offers a comprehensive range of services, including art direction and graphic design, primarily serving clients in the cultural and corporate sectors. Their work is characterized by a commitment to enhancing communication and visibility through sophisticated design solutions. The firm has a dedicated department for product design, which focuses on creating innovative products that reflect their distinctive style. Lissoni Associati has been involved in various prestigious projects, including exhibitions and corporate events, showcasing their ability to blend functionality with aesthetic appeal. They have not reported any funding, indicating a stable operational model based on their design expertise and client relationships.


12. EKKO Studio

  • Website: ekko.studio
  • Ownership type: Private
  • Headquarters: Grand Rapids, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2018
  • Headcount: 11-50
  • LinkedIn: ekkostudios

EKKO Studio, founded in 2018 and based in Grand Rapids, Michigan, is a private consulting agency that specializes in innovation and experience design. With a team of around 20 skilled professionals, EKKO Studio focuses on providing tailored digital design solutions to businesses facing various marketing and operational challenges. Their services range from creating enterprise websites and e-commerce mobile apps to conducting usability research. EKKO Studio prides itself on a collaborative approach, working closely with clients to tackle complex problems efficiently. Their philosophy of 'blue-collar UX' reflects a commitment to practical, no-nonsense design processes that prioritize effectiveness over unnecessary complexity. This focus on partnership and problem-solving positions EKKO Studio as a relevant player in the product design industry.


13. Smith Lumen

  • Website: smithlumen.com
  • Ownership type: Private
  • Headquarters: Milan, Michigan, United States (USA)
  • Employee distribution: Italy 100%
  • Founded year: 2003
  • Headcount: 11-50
  • LinkedIn: smith-lumen-s-r-l-

Smith Lumen is an independent design agency based in Milan, Michigan, established in 2003. With a team of 29 employees, the agency focuses on branding and design services, offering a wide array of solutions including brand strategy, packaging design, and brand activation. Over the past two decades, Smith Lumen has successfully completed thousands of projects for more than 400 brands worldwide, demonstrating their extensive experience in the industry. Their client portfolio spans various sectors, and they have received over 30 awards for their creative work, which has been featured in numerous design publications. The agency prides itself on its ability to help businesses enhance their market presence through innovative design solutions that resonate with consumers.


14. Zoyes Creative

  • Website: zoyescreative.com
  • Ownership type: Private
  • Headquarters: Detroit, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1995
  • Headcount: 11-50
  • LinkedIn: zoyes-creative-group

Zoyes Creative is a private creative agency based in Detroit, Michigan, founded in 1995. With a team of 23 employees, the agency specializes in various design services, including branding, architectural modeling, environmental design, and digital experiences. They work closely with businesses and organizations to provide customized design solutions that enhance brand identity and foster customer engagement. Zoyes Creative adopts a collaborative approach, ensuring that they understand and meet the unique needs of their clients. Their portfolio showcases a range of projects, from high-end architectural models to comprehensive branding strategies, reflecting their commitment to impactful design. The agency operates entirely within the United States, with studios located in Detroit and Ferndale, Michigan.


15. Jga

  • Website: jga.com
  • Ownership type: Private
  • Headquarters: Southfield, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1971
  • Headcount: 11-50
  • LinkedIn: jga

JGA, founded in 1971 and based in Southfield, Michigan, is a design firm that specializes in crafting branded environments and experiences for a variety of clients, including well-known retailers and brands. The firm focuses on visual communication design, branding, and design development, aiming to enhance customer experiences through effective storytelling and strategic design. JGA has built a reputation for its collaborative approach, working closely with clients to understand their vision and translate it into compelling physical spaces. Their portfolio includes projects for notable brands such as The North Face, Blue Nile, and Hershey’s Chocolate World, showcasing their ability to create engaging and immersive environments. JGA's commitment to innovation and customer-centric design positions them as a significant player in the product design industry.


16. Detroit Labs

  • Website: detroitlabs.com
  • Ownership type: Private
  • Headquarters: Detroit, Michigan, United States (USA)
  • Employee distribution: United States (USA) 98%, Brazil 2%
  • Founded year: 2011
  • Headcount: 51-200
  • LinkedIn: detroit-labs

Detroit Labs is a digital innovation studio based in Detroit, Michigan, founded in 2011. The company specializes in helping businesses thrive through technology and user-friendly solutions. They offer a range of services including product strategy, UX design, software development, and prototyping. Detroit Labs has worked with various industries such as automotive, retail, and logistics, providing tailored solutions that enhance digital experiences. Their focus on emerging technologies, particularly in the area of generative AI, positions them as a forward-thinking player in the product design space. The company prides itself on fostering a culture of collaboration and innovation, which is reflected in their partnerships with clients like Jimmy John's and Volkswagen. With a team of strategists, designers, and developers, Detroit Labs aims to create meaningful connections between businesses and their users.


17. WIP Italia

  • Website: wipitalia.it
  • Ownership type: Private
  • Headquarters: Milan, Michigan, United States (USA)
  • Employee distribution: Italy 100%
  • Founded year: 2003
  • Headcount: 11-50
  • LinkedIn: wip-italia

WIP Italia is a Milan-based digital design agency founded in 2003. The company focuses on crafting engaging digital experiences and content for a wide array of clients. Their services include experience design, content strategy, and technology integration, which help brands enhance their online presence and user engagement. Over the years, WIP Italia has collaborated with over 150 brands, completing more than 500 projects both in Italy and internationally. Their client roster features well-known names such as Burger King, McDonald's, and Davines Group, showcasing their expertise in digital solutions. The agency prides itself on building strong relationships with clients, emphasizing empathy and collaboration in their approach. With a team of creative technologists, WIP Italia aims to design original and functional digital experiences that foster meaningful interactions between brands and users.


18. Donut Shop

  • Website: donutshop.design
  • Ownership type: Private
  • Headquarters: Detroit, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2017
  • Headcount: 1-10
  • LinkedIn: donut-shop-design

Donut Shop is a creative studio and furniture manufacturer based in Detroit, Michigan, founded in 2017 by Ian Klipa and Jake Saphier. The company specializes in bespoke furniture and fixtures, providing services that include design consultation, product prototyping, and small-scale production. With a focus on collaboration, Donut Shop works closely with clients ranging from design professionals to businesses and residential customers, ensuring that each project reflects both functionality and aesthetic appeal. Their portfolio includes a variety of projects, such as custom lighting for restaurants and unique furniture pieces for residential spaces. The studio prides itself on its ability to merge design and manufacturing, allowing for a seamless process from concept to completion. Donut Shop has built a reputation for quality craftsmanship and innovative solutions, making it a relevant player in the product design industry.


19. brightly

  • Website: teambrightly.com
  • Ownership type: Private
  • Headquarters: Grand Rapids, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2012
  • Headcount: 11-50
  • LinkedIn: brightly

Brightly, based in Grand Rapids, Michigan, is a digital transformation studio founded in 2012. With a team of 22 employees, the company focuses on UX design and software development, helping businesses enhance their digital presence and improve customer experiences. Brightly employs a research-driven and design-led approach, collaborating with clients to tackle complex business challenges. Their portfolio includes work for notable clients such as Panasonic and Dupont, showcasing their capability in delivering effective digital solutions. Brightly has completed over 600 projects across more than 20 industries, demonstrating their extensive involvement in the product design sector. They emphasize the importance of customer experience and digital transformation, making them a relevant player in the product design industry.


20. ZENTX Media Group

  • Website: zentx.com
  • Ownership type: Private
  • Headquarters: Freeland, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1997
  • Headcount: 11-50
  • LinkedIn: zentx-media-group

ZENTX Media Group, founded in 1997 and based in Freeland, Michigan, is a creative agency that specializes in visual communication. With a team of 11 to 50 employees, they focus on designing and fabricating environments, exhibits, and experiences tailored to meet the needs of businesses. Their services aim to enhance corporate identity and engage audiences through innovative visual solutions. ZENTX works closely with clients to understand their unique needs and translate them into compelling visual products. Their portfolio includes a variety of projects, from transforming workspaces to creating custom trade show exhibits. The company prides itself on its in-house fabrication capabilities, allowing them to maintain quality and control throughout the project lifecycle. ZENTX has built a reputation for delivering high-quality, customized solutions that resonate with both customers and employees, making them a notable player in the product design industry.


21. River Advertising

  • Website: riveradvertising.com
  • Ownership type: Private
  • Headquarters: Milan, Michigan, United States (USA)
  • Employee distribution: Italy 100%
  • Founded year: 2005
  • Headcount: 11-50
  • LinkedIn: river-advertising

River Advertising, based in Milan, Michigan, is a private creative design and advertising agency founded in 2005. With a team of 16 employees, the company specializes in branding, packaging design, and shopper activation, primarily serving businesses in the consumer goods sector. Their work focuses on enhancing product visibility and appeal through strategic communication and creative execution. River Advertising has collaborated with a range of well-known brands, including Campari, Nestlé, and Sanpellegrino, demonstrating their expertise in creating impactful designs that resonate with consumers. Their portfolio includes projects that highlight their capabilities in packaging innovation, brand storytelling, and consumer engagement, showcasing their commitment to delivering value through design.


22. Illuminating Concepts, a division of IMEG

  • Website: illuminatingconcepts.com
  • Ownership type: Private
  • Headquarters: Farmington Hills, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1981
  • Headcount: 11-50
  • LinkedIn: illuminating-concepts

Illuminating Concepts, a division of IMEG, is a full-service lighting design studio based in Farmington Hills, Michigan. Founded in 1981, the company specializes in creating memorable environments through innovative lighting and multimedia solutions. They serve a variety of sectors, including architecture, hospitality, and retail, focusing on enhancing spaces with effective lighting designs and integrated multimedia systems. Their services extend beyond design to include project management and procurement, ensuring that their lighting systems are not only visually appealing but also practical and efficient. Over the years, Illuminating Concepts has developed a reputation for delivering award-winning lighting systems, contributing to significant projects such as the Gran Destino Tower at Walt Disney World and the Little Caesars Arena in Detroit. Their team comprises professionals with backgrounds in interior design, architectural design, and industrial design, allowing them to approach projects with a comprehensive understanding of both aesthetics and functionality.



Product Design Insights: Key Companies in Michigan


CompanyHeadquarterSizeFoundedOwnership
Design Group ItaliaMilan, Michigan, United States (USA)51-2001968Private
Sundberg-FerarWalled Lake, Michigan, United States (USA)11-501934Private
Tiger StudioHolland, Michigan, United States (USA)11-502001Private
Re:Build TeknaKalamazoo, Michigan, United States (USA)51-2001988Corporate
Design Think TankDetroit, Michigan, United States (USA)11-502013Private
Fredricks Design, Inc.Grand Haven, Michigan, United States (USA)1-101984Family Owned
DisherZeeland, Michigan, United States (USA)51-2002000Private
TwisthinkGrand Rapids, Michigan, United States (USA)11-502001Private
K5 CompanyRoyal Oak, Michigan, United States (USA)11-501999Private
Borromeo & de Silva srlMilan, Michigan, United States (USA)11-502011Private
Lissoni AssociatiMilan, Michigan, United States (USA)51-2001986Private
EKKO StudioGrand Rapids, Michigan, United States (USA)11-502018Private
Smith LumenMilan, Michigan, United States (USA)11-502003Private
Zoyes CreativeDetroit, Michigan, United States (USA)11-501995Private
JgaSouthfield, Michigan, United States (USA)11-501971Private
Detroit LabsDetroit, Michigan, United States (USA)51-2002011Private
WIP ItaliaMilan, Michigan, United States (USA)11-502003Private
Donut ShopDetroit, Michigan, United States (USA)1-102017Private
brightlyGrand Rapids, Michigan, United States (USA)11-502012Private
ZENTX Media GroupFreeland, Michigan, United States (USA)11-501997Private
River AdvertisingMilan, Michigan, United States (USA)11-502005Private
Illuminating Concepts, a division of IMEGFarmington Hills, Michigan, United States (USA)11-501981Private


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