The online sports equipment shops industry provides a marketplace for consumers to purchase athletic gear, footwear, and apparel from various brands. Companies range from large retailers with extensive inventories to niche suppliers offering specialized goods. As e-commerce grows, many players are shifting strategies toward digital marketing, personalization, and direct consumer engagement. The rise in fitness awareness and outdoor activities has bolstered demand, with many retailers now offering sustainable and eco-friendly options. Notably, innovations such as virtual fittings and AI-powered recommendations are transforming how consumers shop, shaping the future of the sports equipment sector.

This list features 22 companies involved in the online sports equipment shops sector, showcasing operations from several countries. Ranging in size from small companies to major retailers, these firms have been established from 1937 to 2023 and specialize in varied sporting goods. Prominent players such as Decathlon and Mizuno USA focus on apparel and equipment for diverse athletic pursuits, while others like Champs Sports target the youth sneaker market. Various operational styles highlight the industry's adaptability to shifting consumer preferences and distribution trends, pointing toward a more connected marketplace.

Continue reading to discover the top online sports equipment shops.

Top 22 Online Sports Equipment Companies

1. Decathlon SA

• Website: decathlon.com
• Ownership type: Private
• Headquarters: France
• Founded year: 1976
• Headcount: 10001+
• LinkedIn: decathlon-sa

Decathlon SA, founded in 1976 and based in France, is a prominent sporting goods retailer that specializes in providing a wide array of products, including bicycles, clothing, and outdoor equipment. The company operates with a focus on quality and affordability, catering to consumers who seek reliable sporting goods without breaking the bank. Decathlon is unique in that it manages the entire process from design to distribution in-house, allowing for greater efficiency and cost control. With a presence in over 79 countries and more than 2,082 stores worldwide, Decathlon has positioned itself as a significant player in the global sporting goods market. Their online platform complements their physical stores, making it easy for customers to access their products and services. The company is dedicated to promoting an active lifestyle and making sports accessible to everyone.

2. Champs Sports

• Website: champssports.com
• Ownership type: Corporate
• Headquarters: Bradenton, Florida, United States (USA)
• Employee distribution: United States (USA) 83%, Canada 16%, Other 2%
• Latest funding: February 2020
• Founded year: 1984
• Headcount: 5001-10000
• LinkedIn: champs-sports

Champs Sports, founded in 1984 and based in Bradenton, Florida, is a prominent sports retail company that specializes in athletic footwear, apparel, and accessories. With a workforce of over 4,000 employees, the company operates both physical retail locations and a robust online shopping platform. Champs Sports targets consumers who are passionate about sports and fitness, offering a range of products designed to enhance athletic performance. The company is part of the Foot Locker, Inc. family, which allows it to leverage a well-established brand presence in the sports retail market. Champs Sports has a significant presence in the United States and Canada, with a focus on youth culture and sneaker trends, making it a relevant player in the sports equipment industry.

3. Eastbay

• Website: eastbay.com
• Ownership type: Private
• Headquarters: Wausau, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 87%, Canada 5%, Italy 4%, Other 4%
• Founded year: 1980
• Headcount: 10001+
• LinkedIn: eastbay

Eastbay, founded in 1980 and based in Wausau, Wisconsin, is a private retail company that specializes in athletic footwear, apparel, and sports equipment. The company primarily operates through its online store, providing a wide range of quality products tailored for athletes and sports enthusiasts. Eastbay has built a reputation for serving the needs of its customers by offering a comprehensive selection of sports gear and apparel. With a workforce of over 1,000 employees, the company has a significant presence in the e-commerce sector, allowing it to effectively reach consumers across the United States and beyond. Eastbay's commitment to quality and customer satisfaction positions it as a relevant player in the sports equipment industry.

4. Decathlon UK

• Website: decathlon.co.uk
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 99%, Other 1%
• Founded year: 1999
• Headcount: 1001-5000
• LinkedIn: decathlon-uk

Decathlon UK, founded in 1999 and based in London, is a private retail company focused on sports and outdoor equipment. With a workforce of over 800 employees, the company has established itself as a key player in the sports retail industry. Decathlon offers a comprehensive selection of products that cater to various sports, including cycling, hiking, running, and fitness, among others. Their online platform allows customers to purchase directly, and they provide additional services such as membership benefits and a commitment to sustainability through eco-friendly product offerings. The company has not reported any recent funding, indicating a stable operational model. Decathlon's emphasis on quality and affordability makes it a popular choice for sports enthusiasts and families alike.

5. INTERSPORT Group

• Website: intersport.com
• Ownership type: Private Equity
• Headquarters: Bern, Bern, Switzerland
• Employee distribution: France 35%, Switzerland 18%, Greece 6%, Other 41%
• Latest funding: June 2015
• Founded year: 1968
• Headcount: 51-200
• LinkedIn: intersport-international-corporation

INTERSPORT Group, based in Bern, Switzerland, is a prominent sporting goods retailer that has been serving the sports community since 1968. The company offers a comprehensive selection of sports apparel, footwear, and equipment tailored for various sports and fitness activities. With a workforce of approximately 2,035 employees, INTERSPORT operates both online and through a network of physical stores, providing customers with the flexibility to shop in a manner that suits their preferences. The company emphasizes local ownership, with stores managed by independent operators who understand their communities' specific needs. This approach allows INTERSPORT to provide personalized service and support grassroots sports initiatives. Their online platform features a wide array of products, making it easy for consumers to find the right gear for their sporting endeavors. INTERSPORT is also part of a larger international network, with over 5,300 stores across 42 countries, further solidifying its presence in the global sports retail market.

6. INTERSPORT Deutschland e.G.

• Website: intersport.de
• Ownership type: Private
• Headquarters: Heilbronn, Baden-Württemberg, Germany
• Employee distribution: Germany 100%
• Founded year: 1956
• Headcount: 10001+
• LinkedIn: intersport-deutschland-e.g.

INTERSPORT Deutschland e.G., founded in 1956 and based in Heilbronn, Baden-Württemberg, Germany, operates as a prominent sports retailer. The company specializes in offering a comprehensive selection of sports apparel, footwear, and equipment tailored for sports enthusiasts and athletes alike. With a strong online store, INTERSPORT enhances the shopping experience through features like club membership benefits, which provide customers with exclusive offers and rewards. The company is dedicated to improving customer satisfaction and engagement, making it a notable entity in the sports retail industry. INTERSPORT's commitment to quality and customer service positions it well within the competitive landscape of online sports equipment shops.

7. Dunham's Sports

• Website: dunhamssports.com
• Ownership type: Private
• Headquarters: Troy, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1937
• Headcount: 1001-5000
• LinkedIn: dunham%27s-sports

Dunham's Sports, founded in 1937 and based in Troy, Michigan, is a private sporting goods retailer that specializes in a wide array of products for sports, outdoor activities, and fitness. The company operates both physical stores and an online platform, allowing customers to shop conveniently from home. With a workforce of over 2,300 employees, Dunham's Sports has established itself as a significant player in the sporting goods industry. Their product offerings include apparel, footwear, and specialized equipment across numerous sports categories, catering to a variety of consumer needs. The company emphasizes customer engagement through promotions, discounts, and a loyalty program, enhancing its appeal in a competitive market.

8. Decathlon Brasil

• Website: decathlon.com.br
• Ownership type: Private
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Employee distribution: Brazil 100%
• Founded year: 1976
• Headcount: 1001-5000
• LinkedIn: decathlonbrasil

Decathlon Brasil, founded in 1976, operates as a private sports retailer based in São Paulo, Brazil. The company specializes in offering a wide range of sports equipment, apparel, and accessories tailored for various activities, from camping and cycling to fitness and team sports. With a workforce of over 1,700 employees, Decathlon Brasil has established itself as a significant player in the sports retail industry. The company operates both physical stores and a robust online platform, allowing customers to easily access their extensive product offerings. Decathlon is known for its commitment to affordability and quality, making sports accessible to a larger audience. Their customer-centric approach is exemplified by the Clube Decathlon program, which provides members with exclusive discounts, cashback opportunities, and personalized services, further enhancing their engagement with the sports community.

9. Rebel Sport

• Website: rebelsport.com.au
• Ownership type: Corporate
• Headquarters: Rhodes, New South Wales, Australia
• Employee distribution: Australia 97%, New Zealand 3%
• Latest funding: $624.3M, October 2011
• Founded year: 1985
• Headcount: 5001-10000
• LinkedIn: rebel-sport

Rebel Sport, based in Rhodes, New South Wales, Australia, is a corporate retail company that specializes in sports equipment and apparel. Founded in 1985, Rebel Sport has built a strong reputation in the sports retail industry, catering to a wide audience of sports enthusiasts and athletes. The company offers an extensive range of products, including footwear, clothing, and fitness accessories, available through its online store. With a workforce of over 2,200 employees, Rebel Sport primarily serves customers in Australia and New Zealand. The company has also engaged in various marketing and promotional activities to enhance its visibility and customer loyalty, including a membership program that rewards frequent shoppers. Rebel Sport's commitment to providing quality sports products and a seamless shopping experience makes it a notable player in the online sports retail sector.

10. SportScheck

• Website: sportscheck.com
• Ownership type: Corporate
• Headquarters: Munich, Bavaria, Germany
• Employee distribution: Germany 89%, Canada 10%
• Latest funding: March 2024
• Founded year: 1946
• Headcount: 1001-5000
• LinkedIn: sportscheck

SportScheck, based in Munich, Bavaria, Germany, is a retail company that specializes in sports apparel and equipment. With a workforce of approximately 445 employees, the company has been operational since 1946, making it a significant player in the sports retail industry. SportScheck caters to a wide array of sports and outdoor activities, providing products for men, women, and children. Their online store is designed for easy navigation, allowing customers to explore various categories, including clothing, shoes, and sports equipment. The company emphasizes customer satisfaction through features like free returns and secure payment options. Additionally, SportScheck is committed to sustainability, as indicated by their initiatives aimed at promoting eco-friendly practices within their operations. They also engage with their customer base through a loyalty program and various promotional offers, further solidifying their presence in the competitive sports retail market.

11. Ochsner Sport

• Website: ochsnersport.ch
• Ownership type: Private
• Headquarters: Dietikon, Zurich, Switzerland
• Employee distribution: Switzerland 100%
• Founded year: 1961
• Headcount: 1001-5000
• LinkedIn: ochsner-sport

Ochsner Sport, founded in 1961 and based in Dietikon, Zurich, Switzerland, is a private retail company that specializes in sports and outdoor equipment. With a workforce of approximately 520 employees, the company has established itself as a significant player in the Swiss market. Ochsner Sport offers an extensive selection of products, including clothing, footwear, and gear tailored for various sports, appealing to consumers who are passionate about fitness and outdoor activities. The company operates an online store that enhances the shopping experience with features like free shipping and hassle-free returns. Ochsner Sport is dedicated to providing quality products and services, ensuring that customers have access to the equipment they need for their sporting pursuits.

12. Scheels

• Website: scheels.com
• Ownership type: Private
• Headquarters: Fargo, North Dakota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1902
• Headcount: 5001-10000
• LinkedIn: scheels

Scheels is a prominent sporting goods retailer based in Fargo, North Dakota, with a rich history dating back to its founding in 1902. The company specializes in a wide array of products, including athletic clothing, footwear, hunting gear, and outdoor equipment. Scheels caters to sports enthusiasts and outdoor adventurers, providing high-quality gear tailored to various activities. With a workforce of approximately 3,929 employees, Scheels operates numerous store locations across the United States, which not only enhances customer access but also solidifies its presence in the sporting goods market. The company emphasizes customer satisfaction through its guarantee policy, ensuring that every purchase meets the expectations of its clientele. Scheels has also engaged in community involvement and has established an affiliate program, further demonstrating its commitment to the industry and its customers.

13. INTERSPORT Sweden

• Website: intersport.se
• Ownership type: Private Equity
• Headquarters: Hönö, Västra Götaland, Sweden
• Employee distribution: Sweden 99%
• Latest funding: June 2015
• Founded year: 1968
• Headcount: 1001-5000
• LinkedIn: intersport-sweden

INTERSPORT Sweden, based in Hönö, Västra Götaland, is a prominent sports retailer that has been operating since 1968. The company focuses on outdoor and sports equipment, providing a comprehensive selection of products including running gear, sports clothing, and footwear. INTERSPORT serves a broad customer base, which includes individual consumers and sports organizations looking for quality equipment for various activities. The company operates both physical stores and an online shopping platform, ensuring accessibility and convenience for its customers. With a workforce of over 1,000 employees, INTERSPORT is a significant player in the Swedish sports retail market, actively participating in the promotion of an active lifestyle through sports and outdoor activities.

14. Decathlon Thailand

• Website: decathlon.co.th
• Ownership type: Private
• Headquarters: Bangkok, Bangkok, Thailand
• Employee distribution: Thailand 100%
• Founded year: 1976
• Headcount: 501-1000
• LinkedIn: decathlonthailand

Decathlon Thailand, established in 1976, is a prominent sports retailer based in Bangkok. The company specializes in offering a wide array of sports equipment, apparel, and accessories, catering to various sports activities. With a workforce of approximately 282 employees, Decathlon Thailand emphasizes making sports accessible to everyone by providing affordable products without compromising on quality. The company operates through both online platforms and physical stores, allowing customers to choose their preferred shopping method. Their website features a range of promotional offers, including significant discounts, which attract a broad customer base. Decathlon Thailand also engages in community activities, such as organizing sports events and providing expert advice on sports-related topics, further solidifying its role in the sports industry.

15. Décathlon Canada

• Website: decathlon.ca
• Ownership type: Family Owned
• Headquarters: Brossard, Quebec, Canada
• Employee distribution: Canada 100%
• Founded year: 2016
• Headcount: 501-1000
• LinkedIn: d%c3%a9cathlon-canada

Décathlon Canada, founded in 2016 and based in Brossard, Quebec, is a family-owned sports retailer that specializes in providing a wide array of sports and outdoor equipment. The company aims to make sports accessible to everyone, offering footwear, clothing, and accessories for various activities. With a workforce of approximately 453 employees, Décathlon Canada operates both physical stores and a robust online platform, ensuring convenient shopping options for customers. The company is dedicated to quality and affordability, appealing to outdoor enthusiasts and families alike. Their extensive product range includes items for camping, hiking, cycling, and winter sports, among others. This focus on accessibility and quality positions Décathlon Canada as a significant player in the sports retail industry, catering to a broad audience.

16. Sierra

• Website: sierra.com
• Ownership type: Private Equity
• Headquarters: Cheyenne, Wyoming, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: January 2020
• Founded year: 1986
• Headcount: 501-1000
• LinkedIn: sierra-trading-post

Sierra Trading Post, Inc., founded in 1986 and based in Cheyenne, Wyoming, operates as a retail company that specializes in off-price merchandise. The company provides a broad selection of outdoor gear, fitness products, apparel, and home decor, catering to consumers who prioritize quality at discounted prices. Sierra's product offerings include essential items for various activities such as camping, fishing, running, hiking, and snow sports, making it a go-to destination for outdoor enthusiasts. With a workforce of approximately 1,493 employees, Sierra maintains a strong presence in the retail market, focusing on both online sales and physical store locations. The company is wholly owned by private equity and has not reported any recent funding, indicating stability in its operations and business model.

17. Sports Basement

• Website: sportsbasement.com
• Ownership type: Private
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1998
• Headcount: 501-1000
• LinkedIn: sportsbasement

Sports Basement is a private retail company based in San Francisco, California, founded in 1998. The company specializes in sports and outdoor equipment, offering a comprehensive selection of products that includes snow sports gear, camping equipment, biking accessories, and fitness apparel. With a workforce of approximately 393 employees, Sports Basement serves outdoor enthusiasts and athletes who seek quality gear for their activities. The company operates primarily through its online store, which allows customers to easily access a wide array of products. Sports Basement has built a reputation for providing quality equipment and apparel, making it a notable player in the sports retail industry.

18. Decathlon Chile

• Website: decathlon.cl
• Ownership type: Private
• Headquarters: Chile
• Employee distribution: Chile 100%
• Founded year: 1976
• Headcount: 1001-5000
• LinkedIn: decathloncl

Decathlon Chile is a private retail company founded in 1976, specializing in sports equipment and apparel. With a workforce of approximately 388 employees, the company operates primarily within Chile, offering a vast selection of products tailored for various sports and fitness activities. Their online platform features over 5,000 products across 65 different sports, making it a go-to destination for sports enthusiasts. Decathlon emphasizes quality and affordability, aiming to provide consumers with accessible options for their sporting needs. The company also supports a seamless shopping experience through services like home delivery and in-store pickup, enhancing customer convenience. Their commitment to innovation and sustainability is evident in their product offerings and operational practices, positioning them as a relevant player in the sports retail industry.

19. Cisalfa Sport

• Website: cisalfasport.it
• Ownership type: Private
• Headquarters: Curno, Lombardy, Italy
• Employee distribution: Italy 100%
• Founded year: 1988
• Headcount: 1001-5000
• LinkedIn: cisalfa-sport-spa

Cisalfa Sport, based in Curno, Lombardy, Italy, is a private retail company specializing in sports equipment, clothing, and accessories. Established in 1988, it has grown to employ around 1,600 individuals, all based in Italy. The company serves a wide range of customers, from dedicated athletes to casual sports enthusiasts, by providing a broad selection of products across multiple sports categories. Cisalfa Sport operates a robust online store, allowing customers to conveniently shop for their sporting needs. The website features various promotions, including free shipping on orders over €99 and significant discounts during sales events. Cisalfa Sport also emphasizes customer service, offering options like Click & Collect for in-store pickups, which enhances the shopping experience. Their involvement in the sports retail industry is marked by a focus on quality products from well-known brands, catering to the needs of both individual consumers and teams.

20. Decathlon Sports India

• Website: decathlon.in
• Ownership type: Private
• Headquarters: Bengaluru, Karnataka, India
• Employee distribution: India 100%
• Founded year: 1976
• Headcount: 1001-5000
• LinkedIn: decathlon-sports-india

Decathlon Sports India Pvt Ltd, founded in 1976, is a prominent sports retailer based in Bengaluru, Karnataka. The company specializes in offering a wide array of sporting goods, clothing, and fitness equipment, catering to consumers, schools, and organizations. With a workforce of over 6000 employees, Decathlon is dedicated to enhancing sports participation and promoting active lifestyles across India. The company operates both physical stores and a comprehensive online platform, providing customers with access to more than 6000 products across 60 sports. Decathlon is also known for its commitment to customer service, offering features such as easy returns and a no-cost EMI payment option. Their focus on quality and affordability has garnered a loyal customer base, with over 1 million satisfied customers. As part of a global network present in 46 countries, Decathlon continues to innovate and expand its offerings, reinforcing its position in the sports retail industry.

21. Mizuno USA

• Website: mizunousa.com
• Ownership type: Private
• Headquarters: Peachtree Corners, Georgia, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Founded year: 1996
• Headcount: 201-500
• LinkedIn: mizuno-usa

Mizuno USA, founded in 1996 and based in Peachtree Corners, Georgia, is a private sporting goods retailer and manufacturer. The company offers a comprehensive range of sports equipment, apparel, and accessories tailored for various sports, including running, golf, baseball, volleyball, and swimming. Mizuno USA is dedicated to providing high-quality products that meet the needs of both competitive athletes and casual sports enthusiasts. The company primarily operates through its online store, facilitating direct purchases and enhancing customer accessibility. Mizuno USA is also involved in community initiatives, such as supporting Project Zero and the Breast Cancer Research Foundation (BCRF), showcasing their commitment to social responsibility. With a workforce of approximately 441 employees, Mizuno USA maintains a strong presence in the sports equipment industry, focusing on innovation and performance in their product offerings.

22. S&J Sports, Inc. dba Play It Again Sports

• Website: playitagainsports.com
• Ownership type: Private
• Headquarters: Albuquerque, New Mexico, United States (USA)
• Founded year: 1983
• Headcount: 51-200
• LinkedIn: s%26j-sports-inc.-dba-play-it-again-sports

S&J Sports, Inc. dba Play It Again Sports is a retail company based in Albuquerque, New Mexico, founded in 1983. The company operates as a franchise under the Winmark Corporation, focusing on the resale of sports and fitness equipment. Play It Again Sports allows customers to buy, sell, and trade quality used gear, making sports more accessible and affordable for individuals and families. Their inventory is constantly updated, providing a wide selection of equipment across various sports, including baseball, basketball, soccer, and fitness gear. The company emphasizes sustainability by promoting the reuse of sports equipment, thereby reducing waste and supporting local communities. With a strong online presence, they facilitate easy shopping and offer shipping options, catering to the needs of modern consumers.

Online Sports Equipment Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
Decathlon SA	France	10001+	1976	Private
Champs Sports	Bradenton, Florida, United States (USA)	5001-10000	1984	Corporate
Eastbay	Wausau, Wisconsin, United States (USA)	10001+	1980	Private
Decathlon UK	London, England, United Kingdom (UK)	1001-5000	1999	Private
INTERSPORT Group	Bern, Bern, Switzerland	51-200	1968	Private Equity
INTERSPORT Deutschland e.G.	Heilbronn, Baden-Württemberg, Germany	10001+	1956	Private
Dunham's Sports	Troy, Michigan, United States (USA)	1001-5000	1937	Private
Decathlon Brasil	Sao Paulo, Sao Paulo, Brazil	1001-5000	1976	Private
Rebel Sport	Rhodes, New South Wales, Australia	5001-10000	1985	Corporate
SportScheck	Munich, Bavaria, Germany	1001-5000	1946	Corporate
Ochsner Sport	Dietikon, Zurich, Switzerland	1001-5000	1961	Private
Scheels	Fargo, North Dakota, United States (USA)	5001-10000	1902	Private
INTERSPORT Sweden	Hönö, Västra Götaland, Sweden	1001-5000	1968	Private Equity
Decathlon Thailand	Bangkok, Bangkok, Thailand	501-1000	1976	Private
Décathlon Canada	Brossard, Quebec, Canada	501-1000	2016	Family Owned
Sierra	Cheyenne, Wyoming, United States (USA)	501-1000	1986	Private Equity
Sports Basement	San Francisco, California, United States (USA)	501-1000	1998	Private
Decathlon Chile	Chile	1001-5000	1976	Private
Cisalfa Sport	Curno, Lombardy, Italy	1001-5000	1988	Private
Decathlon Sports India	Bengaluru, Karnataka, India	1001-5000	1976	Private
Mizuno USA	Peachtree Corners, Georgia, United States (USA)	201-500	1996	Private
S&J Sports, Inc. dba Play It Again Sports	Albuquerque, New Mexico, United States (USA)	51-200	1983	Private

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