The online health products retailers industry focuses on delivering health, wellness, and nutrition solutions through e-commerce platforms. Companies in this sector offer a range of products such as vitamins, supplements, homeopathic remedies, and personal care items. This evolving marketplace caters to health-conscious consumers who prefer shopping online for convenience. An increasing awareness of wellness and preventive care drives demand for diverse goods. Companies emphasize quality and ethical sourcing, drawing in consumers who prioritize sustainability. With a growing trend towards digital health and telemedicine, the industry is expected to continue expanding, adapting to modern shopping behaviors.

This list features 22 prominent companies in the online health products market, varying in size from small teams to large corporations. Headquartered primarily in the USA, these companies range from established players founded in the 1970s to newer entrants formed in the 2000s. They specialize in an array of health-related goods, from dietary supplements and organic foods to personal care products. Many focus on direct-to-consumer models, offering extensive online shopping experiences. This dynamic environment reveals a competitive sector where quality, customer service, and accessibility are key differentiators for consumers seeking health solutions.

Continue reading to discover the top online health products retailers.

Top 22 Online Health Products Retailers Companies

1. Vitacost.com

• Website: vitacost.com
• Ownership type: Corporate
• Headquarters: Boca Raton, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $280.0M, July 2014
• Founded year: 1994
• Headcount: 501-1000
• LinkedIn: vitacost-com

Vitacost.com, Inc. is an e-commerce retailer based in Boca Raton, Florida, specializing in health and wellness products. Founded in 1994, the company has established itself as a reliable source for a wide range of items, including vitamins, supplements, organic groceries, and personal care products. Vitacost.com aims to provide health-conscious consumers with convenient access to essential wellness solutions through its online platform. The company has a workforce of approximately 383 employees and has received substantial funding, amounting to $280 million, in 2014, which underscores its potential for growth and innovation in the health products sector. Vitacost.com also emphasizes quality and sustainability, appealing to a growing demographic that prioritizes health and eco-friendly practices.

2. iHerb, LLC

• Website: iherb.com
• Ownership type: Private
• Headquarters: Irvine, California, United States (USA)
• Employee distribution: United States (USA) 79%, China 14%, Other 7%
• Founded year: 1996
• Headcount: 1001-5000
• LinkedIn: iherb

iHerb, LLC, based in Irvine, California, is an e-commerce retailer that specializes in health and wellness products. Founded in 1996, the company has built a reputation for offering a wide array of items, including vitamins, dietary supplements, and natural health products. iHerb caters to health-conscious consumers looking for quality products to support their well-being. The company operates primarily through its online platform, which allows it to reach a global audience. iHerb also emphasizes customer engagement through its rewards program, which incentivizes repeat purchases. With a workforce of approximately 1,526 employees, the company has a significant presence in the health products industry, particularly in the online retail space.

3. The Vitamin Shoppe

• Website: vitaminshoppe.com
• Ownership type: Private Equity
• Headquarters: Secaucus, New Jersey, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Latest funding: April 2025
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: the-vitamin-shoppe

The Vitamin Shoppe, based in Secaucus, New Jersey, is a nutritional supplement retailer that has been serving health-conscious consumers since 1977. The company specializes in a broad range of products, including vitamins, protein powders, fitness supplements, and natural remedies. With a workforce of over 3,400 employees, The Vitamin Shoppe operates primarily through its retail locations and a robust online platform, making it convenient for customers to access their offerings. The company emphasizes wellness and nutrition, providing resources such as nutrition coaching and a blog that shares health tips and product information. This commitment to customer education and support further solidifies its role in the health products industry.

4. Apollo Pharmacy

• Website: apollopharmacy.in
• Ownership type: Private Equity
• Headquarters: Hyderabad, Sindh, Pakistan
• Employee distribution: India 99%
• Latest funding: $74.7M, December 2018
• Founded year: 2016
• Headcount: 10001+
• LinkedIn: apollopharmacy

Apollo Pharmacy, founded in 2016 and based in Hyderabad, Sindh, Pakistan, is a prominent healthcare provider and pharmacy. The company offers a comprehensive range of medical products and services, including medicines, health devices, and personal care items. With a strong online presence, Apollo Pharmacy facilitates convenient ordering and home delivery, catering to the needs of consumers seeking genuine healthcare products. The company operates over 5,600 stores across India, ensuring widespread access to its offerings. Apollo Pharmacy also provides additional services such as healthcare consultations and lab tests, enhancing its role in the healthcare ecosystem. The company has attracted significant funding, amounting to approximately $74.7 million, which underscores its growth trajectory and commitment to expanding its services.

5. Swanson Health

• Website: swansonvitamins.com
• Ownership type: Private Equity
• Headquarters: Fargo, North Dakota, United States (USA)
• Employee distribution: United States (USA) 92%, Iraq 2%, Other 6%
• Latest funding: January 2016
• Founded year: 1969
• Headcount: 501-1000
• LinkedIn: swanson-health

Swanson Health, based in Fargo, North Dakota, is a private equity-owned health supplement retailer that has been in operation since 1969. The company specializes in a wide array of vitamins, supplements, and natural health products, catering to health-conscious consumers. Swanson Health primarily operates through its online store, making it easy for customers to access their extensive product range. The company emphasizes quality and customer satisfaction, as evidenced by their rewards program and commitment to social responsibility. With a workforce of around 326 employees, Swanson Health has maintained a significant presence in the health products industry, focusing on enhancing wellness through quality offerings.

6. Netmeds.com

• Website: netmeds.com
• Ownership type: Corporate
• Headquarters: Chennai, Tamil Nadu, India
• Employee distribution: India 100%
• Latest funding: $83.1M, August 2020
• Founded year: 2015
• Headcount: 501-1000
• LinkedIn: netmeds-marketplace-limited

Netmeds.com, founded in 2015 and based in Chennai, Tamil Nadu, India, is an online pharmacy that caters to the health needs of consumers across the country. The platform offers a comprehensive selection of medicines, wellness products, and health services, making it a convenient option for customers looking to order health-related items online. With a workforce of over 500 employees, Netmeds has established itself as a trusted name in the Indian pharmacy sector. The company has successfully raised significant funding, amounting to approximately ₹83.1 million in 2020, which underscores its potential for growth and innovation in the online health product space. Netmeds also emphasizes customer satisfaction, claiming to serve over 9 million happy customers, which reflects its commitment to quality and service in the healthcare industry.

7. Shoppers Drug Mart

• Website: shoppersdrugmart.ca
• Ownership type: Corporate
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 99%
• Latest funding: $11.2B, March 2014
• Founded year: 1962
• Headcount: 1001-5000
• LinkedIn: shoppers-drug-mart

Shoppers Drug Mart Inc. is a prominent retail pharmacy chain based in Toronto, Ontario, Canada, founded in 1962. The company operates a vast network of stores across Canada, providing a wide array of pharmaceutical products, health and wellness items, and personal care products. Shoppers Drug Mart caters to consumers seeking accessible health solutions, and their online shopping platform further extends their reach. The company is committed to enhancing the health and well-being of Canadians by offering a variety of products, including over-the-counter medications, vitamins, and home health care items. With a workforce of over 30,000 employees, Shoppers Drug Mart plays a significant role in the Canadian retail pharmacy sector, ensuring that health products are readily available to the public.

8. Wellness Warehouse

• Website: wellnesswarehouse.com
• Ownership type: Private Equity
• Headquarters: Cape Town, Western Cape, South Africa
• Employee distribution: South Africa 96%, United States (USA) 2%, Other 2%
• Latest funding: March 2021
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: wellness-warehouse

Wellness Warehouse, founded in 2007 and based in Cape Town, South Africa, operates as a health and wellness retailer. The company specializes in offering a wide array of products, including clean supplements, natural foods, beauty items, and eco-friendly products. Catering primarily to health-conscious consumers, Wellness Warehouse aims to provide natural solutions for various wellness needs. The company has built a robust online presence, allowing customers to easily access their extensive product range. With a workforce of approximately 340 employees, the company is well-positioned to serve its market. Wellness Warehouse also engages with its customers through loyalty programs and wellness consultations, enhancing its role in the health and wellness industry.

9. Pharmacy Online

• Website: pharmacyonline.com.au
• Ownership type: Private
• Headquarters: Alexandria, New South Wales, Australia
• Employee distribution: Australia 25%, Egypt 25%, Iraq 12%, Other 38%
• Founded year: 1998
• Headcount: 11-50
• LinkedIn: pharmacy-online

Pharmacy Online, based in Alexandria, New South Wales, Australia, is a private online pharmacy established in 1998. The company specializes in providing a wide range of health and wellness products, including vitamins, personal care items, and various medicines. With a workforce of approximately 106 employees, Pharmacy Online operates primarily through its e-commerce platform, which allows customers across Australia to conveniently access essential pharmacy products. The company emphasizes customer service, offering free shipping on orders over $125 and providing pharmacist consultations six days a week. This commitment to accessibility and customer care positions Pharmacy Online as a significant player in the online health products market.

10. Healthy Planet

• Website: healthyplanetcanada.com
• Ownership type: Private
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 98%, Other 2%
• Founded year: 1995
• Headcount: 501-1000
• LinkedIn: healthy-planet-canada

Healthy Planet, founded in 1995, is a health and wellness retailer based in Toronto, Ontario, Canada. The company has grown from a small kiosk to a significant player in the health products market, employing over 500 individuals. Healthy Planet specializes in vitamins, supplements, and natural health products, aiming to improve the overall well-being of its customers. They operate an online store that features a wide array of products tailored to various health goals and conditions. The company emphasizes affordability and quality, striving to provide the best prices for their offerings. Healthy Planet also engages with its customers through educational initiatives, including access to nutritionists and wellness seminars. Their commitment to customer service and community involvement further enhances their reputation in the health and wellness industry.

11. PromoFarma by DocMorris

• Website: promofarma.com
• Ownership type: Corporate
• Headquarters: Barcelona, Catalonia, Spain
• Employee distribution: Spain 100%
• Latest funding: August 2018
• Founded year: 2012
• Headcount: 201-500
• LinkedIn: promofarma

PromoFarma by DocMorris is an online pharmacy and health and wellness retailer based in Barcelona, Spain. Established in 2012, the company offers a comprehensive range of products, including medications, cosmetics, dietary supplements, and personal care items. PromoFarma aims to provide consumers with accessible health solutions through its e-commerce platform. The company has built a reputation for reliability, as evidenced by its high customer satisfaction ratings. With a workforce of approximately 221 employees, PromoFarma operates solely within Spain, catering to the local market's health and wellness needs. The platform features a variety of categories, from dermocosmetics to nutrition and hygiene, making it a one-stop shop for health-related products. The company is committed to enhancing the shopping experience with promotions and a loyalty program, further solidifying its position in the online health retail space.

12. Piping Rock Health Products

• Website: pipingrock.com
• Ownership type: Private
• Headquarters: Bohemia, New York, United States (USA)
• Employee distribution: United States (USA) 87%, India 8%, Mexico 4%, Other 1%
• Founded year: 2011
• Headcount: 501-1000
• LinkedIn: piping-rock-health-products

Piping Rock Health Products, LLC, based in Bohemia, New York, is a health supplement retailer that specializes in vitamins, dietary supplements, and various health products. Founded in 2011, the company has quickly gained traction among health-conscious consumers looking for quality products to support their wellness goals. Piping Rock operates primarily through its online store, which features an extensive selection of items, including vitamins, herbs, essential oils, and beauty products. The company emphasizes customer satisfaction, offering a 100% satisfaction guarantee and free shipping on orders over $75. With a workforce of approximately 510 employees, Piping Rock has positioned itself as a notable player in the health products industry, focusing on providing safe, non-GMO ingredients and maintaining a commitment to quality. Their marketing strategies, including promotions and customer engagement, further enhance their visibility and relevance in the competitive online health products market.

13. apodiscounter.de powered by Apologistics

• Website: apodiscounter.de
• Ownership type: Private
• Headquarters: Markkleeberg, Saxony, Germany
• Founded year: 2004
• Headcount: 201-500
• LinkedIn: apologistics

Apodiscounter.de, powered by Apologistics, is an online pharmacy and health and wellness retailer based in Markkleeberg, Saxony, Germany. Established in 2004, the company has carved out a niche in the e-commerce sector by providing consumers with easy access to a wide range of health-related products. Their offerings include medications, dietary supplements, personal care items, and various health solutions. Apodiscounter.de operates on a direct-to-consumer model, allowing customers to shop conveniently online. The platform features a comprehensive selection of categories, such as cold and flu treatments, pain relief, skincare, and wellness products, catering to a broad spectrum of health needs. The company emphasizes customer engagement through features like order tracking, wish lists, and a loyalty program, enhancing the overall shopping experience. With a workforce of around 201-500 employees, Apodiscounter.de continues to be an active participant in the online health retail industry.

14. Farmaline

• Website: farmaline.be
• Ownership type: Private
• Headquarters: Venlo, Limburg, Netherlands
• Employee distribution: Belgium 83%, Netherlands 6%, Thailand 6%, Other 6%
• Founded year: 2008
• Headcount: 501-1000
• LinkedIn: farmaline

Farmaline is a private online pharmacy based in Venlo, Limburg, Netherlands, founded in 2008. The company specializes in offering a comprehensive range of health and wellness products, which includes pharmaceuticals, dietary supplements, and beauty items. With a workforce of around 104 employees, Farmaline primarily serves the Belgian market, with a notable percentage of its operations focused there. The company emphasizes customer service and satisfaction, ensuring that consumers have convenient access to health products through their e-commerce platform. Farmaline also provides home delivery services, enhancing the shopping experience for its customers. Their commitment to offering original products at competitive prices, along with various promotional offers, further solidifies their position in the online health products sector.

15. PureFormulas.com

• Website: pureformulas.com
• Ownership type: Private
• Headquarters: Miami, Florida, United States (USA)
• Employee distribution: United States (USA) 92%, Ecuador 8%
• Founded year: 2005
• Headcount: 51-200
• LinkedIn: pureformulas-com

PureFormulas.com, based in Miami, Florida, is a private health supplement retailer founded in 2005. The company specializes in a broad array of health products, including vitamins, personal care items, and food. With a workforce of around 40 employees, PureFormulas operates primarily as an online store, making it convenient for consumers to access quality health and wellness products. The company emphasizes customer satisfaction through features like free shipping on orders over $25 and a rewards program that incentivizes repeat purchases. PureFormulas has established itself as a reliable source for health-conscious consumers seeking to enhance their well-being through quality supplements and personal care products.

16. HealthPost Ltd.

• Website: healthpost.co.nz
• Ownership type: Corporate
• Headquarters: Collingwood, Tasman, New Zealand
• Employee distribution: New Zealand 92%, Rwanda 8%
• Latest funding: $25.0M, May 2014
• Founded year: 1988
• Headcount: 51-200
• LinkedIn: healthpost-ltd-

HealthPost Ltd., based in Collingwood, Tasman, New Zealand, is a natural health store that has been serving health-conscious consumers since its founding in 1988. The company specializes in a wide array of health supplements, beauty products, and eco-friendly items, emphasizing quality and sustainability in its offerings. HealthPost caters to a growing market of consumers who prioritize natural and organic products. Their online platform allows customers to easily access a variety of wellness products tailored to support different health needs. The company has also received significant funding, amounting to $25 million in 2014, which underscores its potential for growth and expansion in the health products sector. HealthPost Ltd. is committed to ethical practices, as reflected in their B Corp certification, which signifies their dedication to social and environmental responsibility.

17. Douglas Laboratories

• Website: douglaslabs.com
• Ownership type: Corporate
• Headquarters: Pittsburgh, Pennsylvania, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $80.0M, December 2005
• Founded year: 1955
• Headcount: 201-500
• LinkedIn: douglas-laboratories

Douglas Laboratories, founded in 1955 and based in Pittsburgh, Pennsylvania, is a nutritional supplement provider dedicated to supporting wellness through high-quality health products. The company serves both health practitioners and consumers, offering a range of supplements designed to meet various health needs. With a robust online store, Douglas Laboratories ensures that customers can conveniently purchase their products. The company has maintained a consistent presence in the health supplement industry for decades, reflecting its commitment to quality and customer service. Although there is no recent funding reported, their operational history and focus on health products underscore their relevance in the market.

18. New Tech

• Website: medplusmart.com
• Ownership type: Private
• Headquarters: Hyderabad, Telangana, India
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: cvhjbsdfljhfg

New Tech, known through its online platform MedPlus, is a healthcare retailer based in Hyderabad, India. Established in 2006, the company has grown to become a prominent name in the health products industry, operating over 1,500 physical stores across more than 300 cities in India. MedPlus offers a wide range of products, including prescription medications, over-the-counter drugs, personal care items, and nutritional supplements. The company emphasizes the importance of providing genuine and effective health solutions, aiming to combat the prevalence of counterfeit medicines in the market. MedPlus also features services like home delivery and online consultations, making healthcare more accessible to consumers. Their focus on customer convenience and safety has helped them build a loyal customer base in the competitive online health retail space.

19. Vitamin World

• Website: vitaminworld.com
• Ownership type: Corporate
• Headquarters: Melville, New York, United States (USA)
• Employee distribution: United States (USA) 86%, Puerto Rico 5%, United States Virgin Islands 5%, Other 5%
• Latest funding: December 2017
• Founded year: 1977
• Headcount: 201-500
• LinkedIn: vitamin-world

Vitamin World, headquartered in Melville, New York, is a retail company that has been a significant player in the health and wellness industry since its inception in 1977. The company specializes in a broad range of products, including vitamins, dietary supplements, and beauty care items. With a workforce of approximately 486 employees, Vitamin World serves health-conscious consumers by providing products designed to support various health goals. Their online store offers a user-friendly shopping experience, allowing customers to easily access nutritional needs from the comfort of their homes. The company has a strong presence in the U.S. market, with a notable percentage of its workforce based domestically. Vitamin World has not reported any recent funding, suggesting a self-sustaining business model that has adapted to the evolving retail landscape.

20. Healthylife

• Website: healthylife.com.au
• Ownership type: Private Equity
• Headquarters: Sydney, New South Wales, Australia
• Employee distribution: Australia 95%, Egypt 5%
• Latest funding: February 2017
• Founded year: 1968
• Headcount: 11-50
• LinkedIn: healthy-life-group-pty-ltd

Healthylife, based in Sydney, New South Wales, Australia, is a health and wellness retailer that has been serving customers since its founding in 1968. The company specializes in a broad range of products, including vitamins, supplements, pharmacy items, and health foods, aimed at enhancing the health and well-being of its consumers. Healthylife also offers telehealth services, allowing customers to access medical consultations online, which reflects their commitment to adapting to modern healthcare needs. With a workforce of approximately 347 employees, the company operates primarily in Australia, with a small percentage of its workforce based in Egypt. Healthylife's affiliation with the Woolworths Group further solidifies its position in the market, providing customers with a trusted platform for their health product needs.

21. Sri Sri Tattva

• Website: srisritattva.com
• Ownership type: Private
• Headquarters: Bengaluru, Karnataka, India
• Employee distribution: India 94%, Other 6%
• Founded year: 2003
• Headcount: 1001-5000
• LinkedIn: srisritattva

Sri Sri Tattva, founded in 2003 and based in Bengaluru, Karnataka, India, is a private health and wellness retailer. The company employs over 500 individuals and operates primarily through an e-commerce platform. Sri Sri Tattva offers a wide range of products, including Ayurvedic medicines, personal care items, and organic food, catering to health-conscious consumers seeking natural solutions for their wellness needs. Their product lineup includes herbal drinks, cooking oils, and personal care products, reflecting a commitment to holistic health. The company also engages in social initiatives, such as the 'Gift A Smile' project, which supports free education for underprivileged children. This involvement not only enhances their brand image but also aligns with the values of many consumers today. Sri Sri Tattva's focus on natural health solutions and their active online presence position them as a relevant player in the health products market.

22. Gemini Polska

• Website: gemini.pl
• Ownership type: Private
• Headquarters: Brodnica Dolna, Pomeranian Voivodeship, Poland
• Employee distribution: Poland 100%
• Founded year: 1990
• Headcount: 1001-5000
• LinkedIn: gemini-polska-sp-z-o-o

Gemini Polska, operating under the name Gemini Apps sp. z o.o., is a health and beauty retailer based in Brodnica Dolna, Poland. Founded in 1990, the company has grown to employ over 764 individuals, all based in Poland. Gemini specializes in providing a wide array of products that cater to health and personal care needs, including health supplements, cosmetics, and hygiene products. Their online platform is designed to offer consumers easy access to these products, with a strong emphasis on fast delivery and a seamless shopping experience. The company aims to serve families by providing solutions that promote health and well-being, reflecting a commitment to customer satisfaction and health advocacy. Gemini's extensive product offerings and focus on health solutions make it a notable player in the online health products market.

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