The online equipment rental industry provides businesses and individuals with easy access to machinery and tools without the expenses tied to ownership. From construction gear to event equipment, these companies simplify logistics through digital platforms, offering flexibility in renting timeframes. As sustainability becomes essential, many of these firms are now incorporating eco-friendly machinery in their offerings. The industry is shifting towards enhancing user experience with innovative technologies, streamlining rental processes, and improving customer service, driving future growth in a competitive market.


This list showcases 22 companies operating in the online equipment rental industry, with a range of sizes from small teams to large organizations. Founded between 1907 and 2015, these companies are headquartered in various countries, including the USA, France, and New Zealand. Their specializations cover construction, landscaping, event management, and more, highlighting the industry's adaptability to various client needs, from DIY projects to large-scale constructions.


Continue reading to discover the top online equipment rental companies.


Top 22 Online Equipment Rental Companies


1. Sunbelt Rentals, Inc. Critical Response Team


Sunbelt Rentals, Inc. Critical Response Team, founded in 2014 and based in Laurel, Florida, is an equipment rental company that specializes in providing a comprehensive range of tools and machinery for various sectors, including construction and event management. The company has established a robust online platform that allows businesses and organizations to easily reserve, pick up, and return equipment as needed. With a dedicated focus on customer service, Sunbelt Rentals aims to streamline the rental process, making it efficient and user-friendly. Their involvement in emergency response services further underscores their commitment to supporting clients during critical situations, ensuring that they have access to the necessary equipment when it matters most. The company operates with a small team, emphasizing personalized service and expertise in the equipment rental field.


2. Loxam

  • Website: loxam.fr
  • Ownership type: Private
  • Headquarters: Savigné-L'Évêque, Pays De La Loire, France
  • Employee distribution: France 90%, Other 10%
  • Founded year: 1967
  • Headcount: 10001+
  • LinkedIn: loxam

Loxam, founded in 1967 and based in Savigné-L'Évêque, Pays De La Loire, France, is a prominent equipment rental company. With over 10,000 employees, Loxam provides a comprehensive range of machinery and tools tailored for construction, public works, landscaping, and event management. The company serves a variety of clients, including construction firms and event organizers, who require specialized equipment for their projects. Loxam operates through a network of approximately 500 agencies, facilitating both rental and sales services to meet the needs of its customers. The company has developed several specialized divisions, such as Loxam TP for heavy machinery and Loxam Event for event logistics, showcasing its commitment to addressing specific market demands. Loxam also emphasizes sustainability with its Loxgreen initiative, which offers equipment with lower emissions, reflecting a growing trend towards environmentally responsible practices in the industry.


3. Hirepool

  • Website: hirepool.co.nz
  • Ownership type: Private Equity
  • Headquarters: Auckland, Auckland, New Zealand
  • Employee distribution: New Zealand 97%, Other 3%
  • Latest funding: September 2000
  • Founded year: 1955
  • Headcount: 501-1000
  • LinkedIn: hirepool

Hirepool is an equipment rental service based in Auckland, New Zealand, founded in 1955. The company operates over 70 branches nationwide, providing a comprehensive selection of tools and equipment for hire. Their offerings cater to various sectors, including construction, landscaping, and event planning, making them a go-to resource for both businesses and individual consumers. Hirepool's online platform allows customers to easily browse and book equipment, streamlining the rental process. The company prides itself on its knowledgeable staff, who assist customers in selecting the right tools for their projects. With a commitment to community involvement and sustainability, Hirepool has established itself as a significant player in the New Zealand equipment rental industry.


4. GAP Group Limited

  • Website: gap-group.co.uk
  • Ownership type: Corporate
  • Headquarters: Glasgow, Scotland, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 99%, Other 1%
  • Latest funding: October 2022
  • Founded year: 1969
  • Headcount: 1001-5000
  • LinkedIn: gap-group-limited

GAP Group Limited, founded in 1969 by Gordon Anderson, operates under the brand GAP Hire Solutions. The company is recognized as the UK's largest independent hire company, with a workforce of over 1,200 employees. With nearly 200 depots across the UK, GAP provides a wide array of equipment rental services, including plant hire, tool hire, welfare services, and event services. Their operations are not limited to the mainland, as they also extend services to Jersey, Guernsey, and the Isle of Man. GAP Group has maintained a family-owned structure, allowing for agile decision-making and a customer-focused approach. The company has made significant strides in the industry, including the establishment of multiple specialized divisions and a commitment to sustainability, aiming for net-zero emissions by 2040. Their innovative solutions and dedication to health and safety further solidify their position in the equipment rental market.


5. Kennards Hire

  • Website: kennards.com.au
  • Ownership type: Family Owned
  • Headquarters: Seven Hills, New South Wales, Australia
  • Employee distribution: Australia 89%, New Zealand 10%, Other 1%
  • Founded year: 1948
  • Headcount: 1001-5000
  • LinkedIn: kennardshire

Kennards Hire, based in Seven Hills, New South Wales, Australia, is a family-owned equipment rental service that has been operational since 1948. The company specializes in providing a broad array of tools and machinery for hire, catering to both individual consumers and businesses. With a workforce of approximately 813 employees, Kennards Hire operates over 210 branches across Australia and New Zealand. Their offerings include everything from lawn and gardening tools to heavy machinery like excavators and mini loaders. The company emphasizes a seamless hiring experience, featuring after-hours returns and a trade portal that simplifies account management for their customers. This focus on customer convenience and service has helped Kennards Hire maintain a strong foothold in the equipment rental industry, making it a reliable choice for those in need of rental equipment.


6. Cramo Sverige

  • Website: cramo.se
  • Ownership type: Private
  • Headquarters: Solna, Stockholm, Sweden
  • Employee distribution: Sweden 98%, Other 2%
  • Founded year: 1953
  • Headcount: 1001-5000
  • LinkedIn: cramo-ab

Cramo Sverige, founded in 1953 and based in Solna, Stockholm, is a prominent player in the equipment rental industry. The company specializes in providing a wide range of machinery and equipment tailored for construction and industrial applications. With a workforce of approximately 887 employees, Cramo operates numerous locations across Sweden, ensuring that businesses and organizations can access the tools they need efficiently. Their rental solutions are designed to help clients avoid the high costs associated with purchasing equipment outright, thus promoting cost-effective project management. Cramo's commitment to customer service is evident through their online presence, where they actively engage with potential renters by offering discounts and personalized promotions.


7. Simplex location d'outils

  • Website: simplex.ca
  • Ownership type: Private
  • Headquarters: Montreal, Quebec, Canada
  • Employee distribution: Canada 100%
  • Founded year: 1907
  • Headcount: 501-1000
  • LinkedIn: location-d%27outils-simplex

Simplex location d'outils, based in Montreal, Quebec, has been a significant player in the equipment rental industry since its inception in 1907. The company specializes in providing a comprehensive array of tools and machinery tailored for various sectors, including construction, landscaping, and more. Simplex serves both commercial clients and individual consumers, allowing them to rent necessary equipment without the financial burden of ownership. Their online platform is designed for ease of use, enabling customers to manage their rentals efficiently. Simplex also offers additional services such as transportation, emergency support, and equipment inspections, further solidifying their role in the equipment rental market. With a workforce of around 244 employees, the company maintains a strong presence in Canada, focusing entirely on the local market.


8. Kiloutou Energie

  • Website: kiloutou.fr
  • Ownership type: Private
  • Headquarters: Mugron, Nouvelle-Aquitaine, France
  • Employee distribution: France 98%, Canada 2%
  • Founded year: 1974
  • Headcount: 51-200
  • LinkedIn: kiloutou-energie

Kiloutou Energie, founded in 1974 and based in Mugron, Nouvelle-Aquitaine, France, is a private company specializing in the rental of construction and industrial machinery. With a workforce of approximately 95 employees, Kiloutou operates a robust network of agencies throughout Europe, facilitating easy access to a wide range of equipment for both businesses and consumers. The company not only provides machinery for various projects but also emphasizes safety through training services for equipment operation. Their online platform allows for straightforward reservations, catering to the needs of both professionals and individuals. Kiloutou Energie is committed to sustainability, offering electric vehicles and promoting environmentally friendly practices in their operations. This focus on customer service and operational efficiency positions them as a significant player in the equipment rental industry.


9. CRESCO EQUIPMENT RENTALS (Norcal Rental Group) - CAT Rental Store

  • Website: crescorent.com
  • Ownership type: Private
  • Headquarters: Livermore, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1997
  • Headcount: 201-500
  • LinkedIn: cresco-equipment-rentals

CRESCO EQUIPMENT RENTALS, part of the Norcal Rental Group and a CAT Rental Store, is an established equipment rental service based in Livermore, California. Founded in 1997, the company specializes in providing a wide array of rental equipment and solutions tailored for construction projects, facility services, and event production. With a customer base that includes contractors, homeowners, and various businesses, Cresco ensures access to high-quality equipment for projects of all sizes. The company operates multiple locations throughout Northern California, which enhances their ability to deliver timely service and support. Cresco's inventory boasts over 11,000 pieces of equipment, reflecting their capacity to meet diverse rental needs. Their proactive approach to customer service, as evidenced by numerous positive client testimonials, underscores their commitment to being more than just a rental provider; they aim to be a partner in their customers' projects.


10. All Star Rents

  • Website: allstarrents.com
  • Ownership type: Corporate
  • Headquarters: Fairfield, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: October 2022
  • Founded year: 1962
  • Headcount: 51-200
  • LinkedIn: all-star-rents

All Star Rents is an equipment rental service based in Fairfield, California, with a history dating back to 1962. Founded by Ted and Esther deVries, the company remains family-owned and operated by their descendants. All Star Rents provides a wide array of tools and equipment tailored for both DIY enthusiasts and professional contractors. Their offerings include everything from lawn and garden equipment to heavy machinery like backhoes and forklifts. With 13 locations across Northern California and Nevada, All Star Rents emphasizes local service and community support. The company prides itself on delivering quality equipment and professional advice, ensuring customers have the right tools for their projects. They also engage in educational initiatives, providing helpful tips and resources for DIY projects. While they have not reported any recent funding, their established presence in the rental industry and commitment to customer service highlight their relevance in the equipment rental market.


11. Usmc

  • Website: ahern.com
  • Ownership type: Corporate
  • Headquarters: Elmhurst, Illinois, United States (USA)
  • Employee distribution: United States (USA) 91%, Japan 8%
  • Latest funding: $2.0B, November 2022
  • Founded year: 1982
  • Headcount: 11-50
  • LinkedIn: rwci-inc

Ahern Rentals, also known as Usmc, is an equipment rental company based in Elmhurst, Illinois. Established in 1982, the company specializes in providing a broad array of rental services and equipment tailored for construction and maintenance needs. Ahern Rentals is particularly noted for its commitment to customer service, offering safety training and on-site services to ensure that clients can operate equipment safely and effectively. The company has a strong presence in the United States, with a small footprint in Japan, and has been involved in supporting various industries, especially during emergencies and large-scale projects. Recently, Ahern Rentals announced its merger with United Rentals, which is expected to enhance its service capabilities and broaden its equipment offerings. This strategic move reflects Ahern's ongoing evolution in the equipment rental market, reinforcing its position as a significant player in the industry.


12. Ramirent Sverige

  • Website: ramirent.se
  • Ownership type: Private
  • Headquarters: Handen, Stockholms Län, Sweden
  • Employee distribution: Sweden 100%
  • Founded year: 1955
  • Headcount: 1001-5000
  • LinkedIn: ramirent-ab

Ramirent Sverige, based in Handen, Stockholms Län, Sweden, is a private equipment rental company that specializes in construction machinery and tools. Established in 1955, Ramirent has built a robust reputation in the construction sector by providing a wide array of rental products, including lifting equipment, safety solutions, and various construction machinery. The company operates through a network of customer centers strategically located throughout Sweden, facilitating easy access to essential equipment for construction businesses. Ramirent also emphasizes sustainability, working with clients to create environmentally friendly construction sites. Their digital services, such as RamiConnect and RamiCheck, allow customers to manage their rentals efficiently, reflecting their adaptation to modern technological trends in the industry.


13. Ashtead Plant Hire Company Limited (A-Plant)


Ashtead Plant Hire Company Limited, commonly known as A-Plant, is a prominent equipment rental company based in Walsall Wood, England. Founded in 1947, A-Plant has established itself as a key provider of rental solutions across various sectors, including construction, events, and utilities. The company offers an extensive range of tools and machinery, allowing businesses to access necessary equipment without the financial burden of ownership. A-Plant is part of Sunbelt Rentals, which operates a vast network of depots throughout the UK and Ireland, ensuring efficient service and support for its customers. With a strong emphasis on customer service and industry expertise, A-Plant continues to adapt to the evolving needs of its clients, providing tailored rental solutions that meet specific project requirements.


14. Zeppelin Rental GmbH

  • Website: zeppelin-rental.de
  • Ownership type: Private
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Employee distribution: Germany 96%, Other 4%
  • Founded year: 2003
  • Headcount: 1001-5000
  • LinkedIn: zeppelinrental

Zeppelin Rental GmbH, founded in 2003 and based in Flensburg, Schleswig-Holstein, Germany, is a prominent logistics and equipment rental service provider. The company focuses on offering a wide array of construction machinery and temporary infrastructure solutions tailored for businesses in the construction industry. Their services extend beyond mere equipment rental; they include logistics planning and support, which are crucial for clients aiming to manage their construction projects effectively. With a workforce of approximately 745 employees, Zeppelin Rental has established a strong foothold in the German market, serving primarily local businesses. The company emphasizes sustainability and quality in its operations, as evidenced by its various certifications in quality management and environmental standards. Their online platform facilitates easy access to rental equipment, making it a practical choice for contractors and construction firms looking for reliable rental solutions.


15. Euro Rent

  • Website: eurorent.be
  • Ownership type: Private
  • Headquarters: Antwerp, Flanders, Belgium
  • Employee distribution: Netherlands 50%, Belgium 50%
  • Founded year: 1972
  • Headcount: 11-50
  • LinkedIn: euro-rent

Euro Rent, founded in 1972 and based in Antwerp, Belgium, is a private equipment rental service that specializes in providing machinery for construction, gardening, and industrial applications. With a workforce of 11 to 50 employees, the company operates primarily in Belgium and the Netherlands, serving a range of businesses in these sectors. Euro Rent offers over 40,000 machines, ensuring a wide selection to meet various project needs. Their online platform allows for easy reservations, and they provide delivery services to enhance customer convenience. The company is VCA-certified, reflecting their commitment to safety and quality standards in the industry. Euro Rent also emphasizes customer service, with specialists available to assist clients in selecting the right equipment for their projects. This focus on quality and service positions Euro Rent as a relevant player in the equipment rental market.


16. M-loc

  • Website: m-loc.fr
  • Ownership type: Corporate
  • Headquarters: Saran, Centre-Val De Loire, France
  • Employee distribution: France 100%
  • Latest funding: December 2020
  • Founded year: 1999
  • Headcount: 201-500
  • LinkedIn: m-loc

M-loc, based in Saran, Centre-Val De Loire, France, is an equipment rental service that specializes in providing a wide array of machinery and tools tailored for construction and landscaping projects. Established in 1999, the company has built a solid reputation for its efficient service and user-friendly digital platform, which facilitates seamless online rentals and purchases. M-loc serves both businesses and individual consumers, ensuring that a broad spectrum of clients can access the equipment they need. The company has also introduced innovative features like M-Drive, allowing for rapid equipment pickup, which enhances the customer experience. M-loc's commitment to quality service and its extensive inventory make it a notable player in the equipment rental industry.


17. H&E Equipment Services (Formerly One Source Equipment Rentals)


H&E Equipment Services, formerly known as One Source Equipment Rentals, is an equipment rental company established in 2001. Headquartered in the United States, the company specializes in providing a comprehensive range of rental, new, and used equipment primarily for the construction industry. H&E operates through a network of locations across the nation, ensuring that businesses have access to the equipment they require. The company also offers financial solutions, including insurance and credit applications, to support its clients. In September 2022, H&E Equipment Services secured $130 million in funding, indicating strong investor confidence in its business model and growth potential. Their online platform, CONNECT, allows customers to manage their rental activities seamlessly, showcasing their commitment to leveraging technology in the equipment rental space.


18. Rental Guys Inc.

  • Website: rentalguys.com
  • Ownership type: Corporate
  • Headquarters: Chico, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: September 2021
  • Founded year: 1959
  • Headcount: 51-200
  • LinkedIn: rental-guys-inccorp

Rental Guys Inc., based in Chico, California, has been serving the equipment rental needs of its community since 1959. With a workforce of approximately 36 employees, the company operates 14 locations across Northern California and Northern Nevada. They provide a comprehensive selection of rental equipment, including tools for construction, landscaping, and various DIY projects. Rental Guys prides itself on offering flexible rental periods and expert guidance to help customers select the right equipment for their specific needs. Their commitment to quality service is reflected in positive customer feedback, highlighting their professionalism and reliability. The company also engages in community outreach and supports local initiatives, further solidifying its role as a trusted resource in the equipment rental industry.


19. Ardent Hire Solutions

  • Website: ardenthire.com
  • Ownership type: Private Equity
  • Headquarters: Bedford, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 99%, Other 1%
  • Latest funding: January 2021
  • Founded year: 2015
  • Headcount: 201-500
  • LinkedIn: ardent-hire-solutions-ltd

Ardent Hire Solutions, founded in 2015 and based in Bedford, UK, specializes in plant hire and equipment rental. The company provides a comprehensive range of machinery, including telehandlers, excavators, and generators, catering to sectors such as construction, events, and infrastructure. With a workforce of approximately 137 employees, Ardent operates through multiple depots strategically located across the UK, ensuring efficient service delivery. The company emphasizes customer service and operational efficiency, which is reflected in their innovative digital solutions, including a mobile app that streamlines the rental process. Ardent is also involved in significant projects across the UK, contributing to housing, infrastructure, and energy initiatives. Their commitment to sustainability is highlighted through their carbon strategy, aiming to minimize environmental impact while supporting essential services.


20. Allcott Hire

  • Website: allcotthire.com.au
  • Ownership type: Private
  • Headquarters: Baulkham Hills, New South Wales, Australia
  • Employee distribution: Australia 97%, India 3%
  • Founded year: 1983
  • Headcount: 51-200
  • LinkedIn: allcott-hire

Allcott Hire, founded in 1983 and based in Baulkham Hills, New South Wales, Australia, is a private equipment rental service. The company specializes in providing a wide array of tools and machinery tailored for various sectors, including construction, landscaping, and civil earthworks. With a workforce of approximately 86 employees, Allcott Hire emphasizes customer service and offers flexible rental options, allowing clients to access high-quality equipment without the burden of ownership. Their operations span across Australia, and they have recently opened a new branch in Campbelltown, indicating their growth and commitment to meeting customer needs. Allcott Hire also engages in community support, exemplified by their sponsorship of the Run2Cure Neuroblastoma charity event, showcasing their involvement beyond just equipment rental.


21. HKL BAUMASCHINEN GmbH

  • Website: hkl-baumaschinen.de
  • Ownership type: Private
  • Headquarters: Hamburg, Hamburg, Germany
  • Employee distribution: Germany 94%, Austria 5%
  • Founded year: 1970
  • Headcount: 1001-5000
  • LinkedIn: hkl-baumaschinen-gmbh

HKL BAUMASCHINEN GmbH, founded in 1970 and based in Hamburg, Germany, is a prominent player in the construction equipment rental and sales industry. The company operates over 170 centers, primarily in Germany and Austria, providing a wide array of machinery and technical services tailored to the needs of construction companies, contractors, and municipalities. HKL's offerings include not only the rental of heavy machinery such as excavators and compactors but also the sale of new and used equipment, along with a comprehensive range of construction tools and safety gear through their online Baushop. Their commitment to customer service is evident in their provision of technical support, maintenance services, and training programs for equipment operators. This multifaceted approach positions HKL as a reliable partner in the construction sector, ensuring that clients can efficiently complete their projects with the right equipment and support.


22. Sijperda Verhuur B.V.

  • Website: sijperdaverhuur.nl
  • Ownership type: Private
  • Headquarters: Sneek, Friesland, Netherlands
  • Employee distribution: Netherlands 100%
  • Founded year: 1990
  • Headcount: 51-200
  • LinkedIn: sijperdaverhuur

Sijperda Verhuur B.V., founded in 1990 and based in Sneek, Friesland, Netherlands, operates as a private equipment rental service. The company specializes in providing construction machinery, tools, and sanitary facilities, serving a broad clientele that includes businesses in the construction and event management sectors, as well as individual consumers. Sijperda Verhuur emphasizes convenience with a 24/7 pick-up service and an online booking platform, allowing customers to access their services at any time. With a workforce of approximately 123 employees, the company has established a solid reputation for reliability and customer service. Their operational footprint covers multiple locations across Northern Netherlands, ensuring quick delivery and support for various projects. Sijperda Verhuur also demonstrates a commitment to sustainability, integrating eco-conscious practices into their operations.



Online Equipment Rental Insights: Key Companies


CompanyHeadquarterSizeFoundedOwnership
Sunbelt Rentals, Inc. Critical Response TeamLaurel, Florida, United States (USA)51-2002014Private
LoxamSavigné-L'Évêque, Pays De La Loire, France10001+1967Private
HirepoolAuckland, Auckland, New Zealand501-10001955Private Equity
GAP Group LimitedGlasgow, Scotland, United Kingdom (UK)1001-50001969Corporate
Kennards HireSeven Hills, New South Wales, Australia1001-50001948Family Owned
Cramo SverigeSolna, Stockholm, Sweden1001-50001953Private
Simplex location d'outilsMontreal, Quebec, Canada501-10001907Private
Kiloutou EnergieMugron, Nouvelle-Aquitaine, France51-2001974Private
CRESCO EQUIPMENT RENTALS (Norcal Rental Group) - CAT Rental StoreLivermore, California, United States (USA)201-5001997Private
All Star RentsFairfield, California, United States (USA)51-2001962Corporate
UsmcElmhurst, Illinois, United States (USA)11-501982Corporate
Ramirent SverigeHanden, Stockholms Län, Sweden1001-50001955Private
Ashtead Plant Hire Company Limited (A-Plant)Walsall Wood, England, United Kingdom (UK)1001-50001947Private
Zeppelin Rental GmbHFlensburg, Schleswig-Holstein, Germany1001-50002003Private
Euro RentAntwerp, Flanders, Belgium11-501972Private
M-locSaran, Centre-Val De Loire, France201-5001999Corporate
H&E Equipment Services (Formerly One Source Equipment Rentals)United States (USA)51-2002001Corporate
Rental Guys Inc.Chico, California, United States (USA)51-2001959Corporate
Ardent Hire SolutionsBedford, England, United Kingdom (UK)201-5002015Private Equity
Allcott HireBaulkham Hills, New South Wales, Australia51-2001983Private
HKL BAUMASCHINEN GmbHHamburg, Hamburg, Germany1001-50001970Private
Sijperda Verhuur B.V.Sneek, Friesland, Netherlands51-2001990Private


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