North Carolina’s nutritional supplement industry is a dynamic segment centered around the production and distribution of health-promoting products. Companies specializing in vitamins, herbal supplements, and functional foods thrive here, appealing to health-conscious consumers. As wellness trends grow globally, these businesses are evolving to meet demands for transparency and natural ingredients. Innovations in formulations and delivery mechanisms are on the rise, reflecting shifts toward personalized health and holistic approaches. With increasing regulatory scrutiny, companies are prioritizing quality and safety, a shift that is reshaping market standards. This vibrant sector is poised for continued growth and an expanding influence.

The nutritional supplement companies featured in this list range in size from small startups to established enterprises, with headquarters across North Carolina in cities like Charlotte, Raleigh, and Asheville. Founded between 1976 and 2022, these companies specialize in products from herbal supplements to protein snacks. Each company is privately owned or corporate, employing a varied workforce that reflects their operational scale. Their focus is on health and wellness solutions, targeting consumers seeking better nutrition and holistic well-being. The innovation within these firms hints at promising futures in health-focused markets.

Read on to discover the top nutritional supplement companies in North Carolina.

Top 22 Nutritional Supplements Companies in North Carolina

1. Adaptive Health

• Website: adaptivehealth.com
• Ownership type: Private
• Headquarters: Charlotte, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: adaptive-health

Adaptive Health, based in Charlotte, North Carolina, is a private nutritional supplement company founded in 2009. The company specializes in high-quality health products designed to enhance wellness across various categories, including joint health, men's health, and digestive health. Adaptive Health operates under a model that combines manufacturing with direct-to-consumer sales through its online platform. The company prides itself on its commitment to science and innovation, working closely with a Medical Advisory Board composed of experts in fields such as integrated medicine and cardiology. This collaboration ensures that their products are rooted in scientific research and clinical evidence. All manufacturing occurs in an FDA-registered, GMP-compliant facility in the United States, which underscores their focus on quality control. Adaptive Health has grown significantly, boasting a product catalog that includes well-known brands like Instaflex and Nugenix, and has established a strong presence in both retail and online markets.

2. Absonutrix LLC

• Website: absonutrix.com
• Ownership type: Private
• Headquarters: Greensboro, North Carolina, United States (USA)
• Employee distribution: United States (USA) 86%, Philippines 14%
• Founded year: 2012
• Headcount: 1-10
• LinkedIn: absonutrix

Absonutrix LLC, based in Greensboro, North Carolina, is a health supplement manufacturer that specializes in a range of products including health, weight loss, sports, and beauty supplements. Established in 2012, the company was created to fill a gap in the nutritional and health products market. Absonutrix prides itself on using high-quality, natural ingredients and ensures that all products are manufactured in the USA, adhering to strict quality standards. They cater to both consumers and businesses, offering custom supplement and beauty product solutions. With a focus on effective formulas and customer satisfaction, Absonutrix has built a reputation for delivering premium quality products. Their production capabilities are notable, with a reported monthly output of over 100,000 units, and they serve customers in more than 100 countries. The company operates without external funding, relying on its operational efficiencies and market presence to drive growth.

3. Touchstone Essentials

• Website: thegoodinside.com
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 88%, United Kingdom (UK) 8%, Canada 5%
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: touchstone-essentials

Touchstone Essentials, based in Raleigh, North Carolina, is a private health supplement retailer founded in 2011. The company employs between 11 to 50 people and has a significant online presence, allowing customers to purchase their products directly. Touchstone Essentials specializes in nutritional supplements, including popular offerings like Super Green Juice and Pure Body Extra, which are designed to support detoxification and overall wellness. Their products are marketed towards health-conscious consumers, emphasizing organic and non-GMO ingredients. The company has built a community around its brand, encouraging collaboration and partnerships through affiliate programs. Touchstone Essentials has not reported any funding, indicating a self-sustained business model focused on direct sales.

4. Diet Direct

• Website: dietdirect.com
• Ownership type: Private
• Headquarters: Wilmington, North Carolina, United States (USA)
• Employee distribution: United States (USA) 73%, India 27%
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: diet-direct

Diet Direct, founded in 2005 and based in Wilmington, North Carolina, is a private company that operates as a dietary supplement retailer. With a workforce of approximately 22 employees, the company has carved out a niche in the health and wellness industry by offering a wide array of meal replacement products, snacks, and vitamins. Their offerings are designed for individuals aiming to enhance their health and manage their weight effectively. Diet Direct provides a convenient online shopping experience, allowing consumers to easily access nutritious food choices that cater to various dietary preferences, including low-carb, keto, and bariatric diets. The company also emphasizes customer service, ensuring that clients receive support throughout their purchasing journey. Notably, Diet Direct has developed its own brands, such as Wonderslim and BariWise, which further solidify its presence in the nutritional supplement market.

5. Livingood Daily

• Website: livingooddaily.com
• Ownership type: Private
• Headquarters: Cary, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: livingood-daily

Livingood Daily, based in Cary, North Carolina, is a private health supplement retailer founded in 2019. The company employs between 11 to 50 people and operates primarily through an online store, making it easy for consumers to access a wide range of dietary supplements and wellness products. Their product lineup includes vitamins, minerals, and specialized health solutions designed to support various health needs. Livingood Daily emphasizes a holistic approach to health, aiming to empower individuals to take control of their well-being through effective supplements and lifestyle changes. The company has not reported any funding, indicating a self-sustained growth model since its inception. Livingood Daily also engages with its customers through educational content, including articles and recipes, further solidifying its role in the health and wellness industry.

6. Vital Plan

• Website: vitalplan.com
• Ownership type: Venture Capital
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $250,000, April 2022
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: vitalplan

Vital Plan, based in Raleigh, North Carolina, is a health and wellness company that specializes in herbal supplements designed to enhance cellular wellness and overall health. Founded in 2008, the company was co-founded by Dr. Bill Rawls, a physician who has extensively researched herbal therapies. Vital Plan offers a variety of products that address specific health concerns, including immune support, cognitive health, and gut health. Their online store allows customers to purchase directly, and they emphasize the use of premium ingredients that are triple-tested for purity and potency. Vital Plan has also achieved B Corporation certification, reflecting their commitment to social and environmental responsibility. In April 2022, they secured $250,000 in funding, indicating continued investment in their growth and product development.

7. Hallelujah Diet

• Website: myhdiet.com
• Ownership type: Private
• Headquarters: Gastonia, North Carolina, United States (USA)
• Employee distribution: United States (USA) 87%, Nigeria 13%
• Founded year: 1992
• Headcount: 51-200
• LinkedIn: hallelujah-acres

Hallelujah Diet, based in Gastonia, North Carolina, is a private health and wellness company founded in 1992. The firm specializes in plant-based diets and nutritional supplements, offering a range of products that include organic juice powders, superfoods, and protein powders. Their product line also features digestive health supplements, immune boosters, and detox solutions. Hallelujah Diet emphasizes education, providing resources such as meal plans, health blogs, and webinars to support individuals seeking to enhance their well-being. The company has a notable online presence, primarily selling its products through its website, which caters to a growing market of health-conscious consumers. With a workforce of around 51-200 employees, Hallelujah Diet has established itself as a significant player in the nutritional supplement industry, focusing on holistic health and wellness.

8. Gaia Herbs

• Website: gaiaherbs.com
• Ownership type: Private Equity
• Headquarters: Brevard, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $5.0M, July 2022
• Founded year: 1987
• Headcount: 201-500
• LinkedIn: gaia-herbs

Gaia Herbs, based in Brevard, North Carolina, specializes in herbal supplements aimed at promoting health and wellness. Founded in 1987, the company has built a reputation for quality and integrity in the herbal supplement industry. They offer a wide array of products that cater to various health interests, including immune support, stress relief, and cognitive health. Gaia Herbs operates primarily through an online retail model, making their products accessible to health-conscious consumers. The company is committed to sustainability and has achieved Regenerative Organic Certification, reflecting their dedication to responsible farming practices. In 2022, Gaia Herbs secured funding, which underscores their active role in the market and potential for growth. Their focus on transparency, including the use of an herb traceability tool, further enhances their credibility in the nutritional supplement sector.

9. nutraMetrix Custom Health Solutions

• Website: nutrametrix.com
• Ownership type: Private
• Headquarters: Greensboro, North Carolina, United States (USA)
• Employee distribution: United States (USA) 80%, Hong Kong S.A.R 20%
• Founded year: 2004
• Headcount: 201-500
• LinkedIn: nutrametrix-custom-health-solutions

nutraMetrix Custom Health Solutions, based in Greensboro, North Carolina, is a private health and wellness company that specializes in nutraceuticals and dietary supplements. Founded in 2004, nutraMetrix offers a variety of products designed to enhance health and wellness. Their portfolio includes personalized health assessments, which help individuals and health professionals identify effective nutritional solutions tailored to specific needs. The company serves a clientele that includes both health-conscious consumers and professionals in the wellness industry. With a workforce of approximately 124 employees, nutraMetrix maintains a strong presence in the market, particularly in the United States and Hong Kong. Their focus on personalized health solutions positions them well within the evolving nutritional supplement sector.

10. Europa Sports Products

• Website: europasports.com
• Ownership type: Corporate
• Headquarters: Charlotte, North Carolina, United States (USA)
• Latest funding: August 2024
• Founded year: 1990
• Headcount: 201-500
• LinkedIn: europa-sports-products

Europa Sports Products, founded in 1990 and based in Charlotte, North Carolina, is a corporate entity that specializes in the sports and supplement industries. The company primarily serves businesses in the health and fitness sector, supplying a range of nutritional supplements and sports-related products. With a workforce of approximately 191 employees, Europa Sports has built a reputation for providing quality products that cater to the needs of fitness enthusiasts and professionals alike. Their commitment to supporting the health and wellness community is evident in their extensive product offerings, which help businesses meet consumer demand for effective nutritional solutions.

11. LiveGood Products

• Website: shoplivegood.com
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 50%, Cameroon 25%, Haiti 25%
• Founded year: 2022
• Headcount: 1-10
• LinkedIn: livegood-products

LiveGood Products, based in Raleigh, North Carolina, is a nutritional supplement company that specializes in high-quality vitamins, supplements, and skin care products. Founded in 2022, the company aims to improve health and wellness through its offerings. LiveGood operates on a membership model, allowing consumers to purchase products at lower prices, which is particularly appealing in a market where many individuals struggle with vitamin deficiencies. The company emphasizes the use of pure, high-quality ingredients in its formulations, which are designed to support overall health. With a small team and a focus on direct-to-consumer sales, LiveGood seeks to eliminate the high markups often associated with traditional retail channels. Their mission is to make health accessible and affordable, reflecting a growing trend in the wellness industry.

12. ONE Brands

• Website: one1brands.com
• Ownership type: Corporate
• Headquarters: Charlotte, North Carolina, United States (USA)
• Latest funding: $397.0M, August 2019
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: ohyeah-nutrition

ONE Brands, based in Charlotte, North Carolina, is a nutrition-focused company that specializes in high-protein snacks, including protein bars and puffs. Founded in 2004, the company has carved out a niche in the market by targeting health-conscious consumers who seek convenient and flavorful snack options. Their products are designed to deliver significant protein content while keeping sugar levels low, appealing to those with active lifestyles. ONE Brands has also expanded its product line to include innovative offerings like the ONE Coffee Shop bars, which combine protein with caffeine for an added boost. The company received $397 million in funding in 2019, reflecting strong investor interest and confidence in its growth trajectory. With a commitment to exceptional taste and quality ingredients, ONE Brands continues to be a notable player in the nutritional supplement sector.

13. VitaKey Inc.

• Website: vitakey.com
• Ownership type: Private
• Headquarters: Durham, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: vitakey-inc

VitaKey Inc., founded in 2020 and based in Durham, North Carolina, is a nutrition technology company that specializes in precision delivery systems for micronutrients and macronutrients. The company aims to transform the food and beverage industry by providing innovative solutions that enhance the nutritional value and bioavailability of products. Their technology is designed to protect nutrients throughout various stages, including processing, storage, and digestion, without altering the taste or texture of the food. VitaKey collaborates with prestigious institutions like the Massachusetts Institute of Technology (MIT) to develop advanced delivery mechanisms. Their platform can be applied across a wide range of applications, including customized diets for different demographics, pet food, and agricultural products. VitaKey's focus on improving health outcomes through better nutrient delivery makes it a significant player in the nutritional supplement industry.

14. Betr

• Website: betrhealth.com
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: pure-proactive

Betr, founded in 2011 and based in Raleigh, North Carolina, is a private health and wellness company dedicated to transforming lives through nutrition and gut health. The company offers personalized health plans, meal delivery services, and nutritional supplements aimed at individuals, families, and organizations. Betr's approach centers on the concept of food as medicine, addressing chronic health issues and promoting sustainable wellness. Their flagship product, the Daily Essentials Pack, combines multiple supplements into a convenient daily dose, featuring probiotics, vitamins, and minerals to support overall health. With a focus on optimizing gut health, Betr aims to empower clients to achieve independent health and wellness. The company has garnered a positive reputation, with testimonials highlighting significant health transformations among its members.

15. Selina Naturally

• Website: selinanaturally.com
• Ownership type: Private
• Headquarters: Arden, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1976
• Headcount: 11-50
• LinkedIn: selina-naturally

Selina Naturally, founded in 1976 and based in Arden, North Carolina, is a private company that specializes in gourmet food and health products. Known primarily for their Celtic Sea Salt®, they cater to health-conscious consumers by providing a variety of organic, gluten-free, and vegan options. The company emphasizes quality and responsible sourcing, ensuring that their products enhance well-being. Selina Naturally also offers a range of nutritional supplements, including vitamins and minerals, which are carefully selected to meet the needs of their customers. Their commitment to excellence is reflected in their long-standing reputation and the trust they have built with health professionals and consumers alike.

16. Dr. King's by King Bio

• Website: drkings.com
• Ownership type: Private
• Headquarters: Asheville, North Carolina, United States (USA)
• Founded year: 1989
• Headcount: 51-200
• LinkedIn: king-bio-natural-pharmaceuticals

Dr. King's by King Bio, founded in 1989 and based in Asheville, North Carolina, is a health and wellness company that specializes in natural homeopathic medicines. The company was established by Dr. Frank King, who holds degrees in chiropractic and naturopathy. Dr. King's vision was to create safe, effective, and natural remedies that address the root causes of health issues rather than merely treating symptoms. Their product offerings include a wide range of homeopathic solutions targeting digestion, allergies, immune support, pain relief, and even pet health. Dr. King's products are FDA-registered and manufactured in compliance with current good manufacturing practices, ensuring quality and safety. The company also emphasizes education and empowerment through resources like Dr. King’s Tele-trainings and the Eight Essentials for health, which reflect their holistic approach to wellness. While they do not report any recent funding, their established presence and innovative product development contribute to their relevance in the nutritional supplement industry.

17. Nutreo

• Website: nutreo.co
• Ownership type: Private
• Headquarters: Burnsville, North Carolina, United States (USA)
• Employee distribution: Colombia 97%, United States (USA) 3%
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: nutreo

Nutreo, founded in 2010 and based in Burnsville, North Carolina, is a private company that operates in the nutritional solutions sector. With a workforce of around 99 employees, the company focuses on food fortification and custom product development. Nutreo provides a variety of services, including the creation of vitamin and mineral premixes, functional ingredients, and ready-to-market products. Their clientele primarily consists of businesses in the food and nutrition industry, seeking to enhance their product offerings and address specific health needs. Nutreo emphasizes the use of advanced technology and scientific research to develop innovative solutions that improve global nutrition. The company has successfully launched over 130 custom projects and impacts the lives of more than 20 million individuals daily through its functional solutions. Their operations extend across the Americas and Europe, leveraging a network of scientific partners to deliver effective nutritional enhancements.

18. Sunshine Beverages, LLC

• Website: drinkthesunshine.com
• Ownership type: Private
• Headquarters: Winston-Salem, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: November 2017
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: sunshine-beverages-llc

Sunshine Beverages, LLC, founded in 2013 and based in Winston-Salem, North Carolina, is a private company that specializes in the production of energy drinks. The company offers a range of refreshing beverages that are not only designed to provide a boost of energy but also to deliver essential vitamins and electrolytes. Each drink contains 70mg of caffeine along with a proprietary blend of eight essential vitamins, making them a functional choice for consumers seeking hydration and mental clarity. Sunshine Beverages operates an online store, allowing customers to purchase their products directly. The company has not reported any funding since 2017, indicating a self-sustaining business model focused on direct consumer sales and brand loyalty.

19. Sanesco International Inc.

• Website: sanescohealth.com
• Ownership type: Private
• Headquarters: Arden, North Carolina, United States (USA)
• Employee distribution: United States (USA) 78%, United Kingdom (UK) 22%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: sanescohealth

Sanesco International Inc., operating under the brand Sanesco Health, is a healthcare solutions provider based in Arden, North Carolina. Founded in 2004, the company specializes in neuroendocrine health, offering services that include neurotransmitter and hormone testing. Their flagship offering, the NeuroWellness Program, provides healthcare providers with tools to support patients dealing with health issues related to neurotransmitter imbalances. Sanesco emphasizes a personalized approach to wellness, aiming to improve the quality of life for individuals through tailored health solutions. The company has established a network of healthcare providers who utilize their products and services, which are manufactured in the United States with a focus on high-quality ingredients. Sanesco's commitment to scientific integrity and transparency underpins its operations, making it a notable player in the nutritional supplement industry.

20. beaconpoint labs

• Website: beaconpointlabs.com
• Ownership type: Private
• Headquarters: Kannapolis, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2022
• Headcount: 51-200
• LinkedIn: beaconpoint-labs

Beaconpoint Labs, founded in 2022 and located in Kannapolis, North Carolina, is a private testing laboratory dedicated to providing comprehensive testing services for food, beverages, ingredients, and nutritional supplements. With a team of 51-200 employees, the company focuses on various analyses, including nutritional, microbiological, and chemical testing. Their services are crucial for manufacturers in the food and beverage sectors, particularly those producing nutritional supplements, as they help ensure product safety and compliance with industry regulations. Beaconpoint Labs offers a range of testing services, such as nutritional analysis, vitamin testing, and ingredient identification, which are essential for companies looking to maintain high standards in their products. Their commitment to transparency and collaboration with clients further enhances their role in the nutritional supplement industry, making them a key player in quality assurance and regulatory compliance.

21. Franny's Farmacy

• Website: frannysfarmacy.com
• Ownership type: Family Owned
• Headquarters: Asheville, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Crowdfunding, $428,000, December 2019
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: franny-s-farmacy

Franny's Farmacy is a family-owned retail company based in Asheville, North Carolina, founded in 2017. The company focuses on providing a variety of CBD and hemp products, including tinctures, edibles, and topicals, aimed at consumers seeking natural wellness solutions. Franny's Farmacy operates both physical locations and an online store, allowing customers to easily access their products. The company has also engaged in crowdfunding, raising $428,000 in December 2019, which indicates a level of community support and interest in their offerings. Their commitment to quality and customer education is evident through their blog and informational resources on CBD, positioning them as a knowledgeable player in the hemp industry.

22. Great Eastern Sun Trading Company, Inc.

• Website: great-eastern-sun.com
• Ownership type: Private
• Headquarters: Asheville, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1979
• Headcount: 51-200
• LinkedIn: great-eastern-sun-trading-company-inc-

Great Eastern Sun Trading Company, Inc., based in Asheville, North Carolina, was founded in 1979 and has established itself as a manufacturer and retailer of organic and globally-inspired food products. The company is known for its Miso Master brand, which produces organic miso paste using traditional Japanese methods. Great Eastern Sun also offers a variety of other products, including dried seaweed, Asian-style noodles, and Japanese teas, all aimed at health-conscious consumers. The company emphasizes sustainability, being certified as plastic neutral, and adheres to various quality certifications such as USDA Organic and Non-GMO Project. With a workforce of around 36 employees, Great Eastern Sun remains committed to providing high-quality natural foods that support a healthy lifestyle.

Nutritional Supplements Insights: Key Companies in North Carolina

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