The nutritional snack industry focuses on creating healthier alternatives to traditional snacks, often emphasizing whole, wholesome ingredients. Products range from protein bars to fruit-based snacks, catering primarily to health-conscious consumers and those with specific dietary preferences. There's a noticeable trend moving towards plant-based, organic, and non-GMO items, as shoppers look for transparency in sourcing and nutrition. Innovation plays a key role in this market, with companies frequently launching new flavors and formats that align with emerging health research and changing consumer habits, fueling growth in both retail and online channels.


This list showcases 22 nutritional snack companies, varying in size from startups to established brands. They are primarily based in the United States, with some originating from the UK and Norway. Founded between 1992 and 2018, these companies specialize in products such as protein bars, granola snacks, and plant-based options, reflecting current health trends. Each organization operates with a focus on quality ingredients, with many offering direct-to-consumer sales through online platforms, making their products more accessible to a growing health-conscious market.


Read on to discover the top nutritional snack companies.


Top 22 Nutritional Snacks Companies


1. Kind

  • Website: kindsnacks.com
  • Ownership type: Corporate
  • Headquarters: New York, New York, United States (USA)
  • Employee distribution: United States (USA) 82%, United Kingdom (UK) 11%, Canada 4%, Other 3%
  • Latest funding: November 2020
  • Founded year: 2004
  • Headcount: 501-1000
  • LinkedIn: kind

Kind LLC, based in New York City, is a snack food company that specializes in creating healthy snacks made from whole ingredients. Founded in 2004 by Daniel Lubetzky, Kind has developed a reputation for its nut bars, granola bars, and breakfast bars, which cater primarily to health-conscious consumers. The company emphasizes the use of real, nutritious ingredients, avoiding artificial flavors and preservatives. Kind operates an online store where customers can purchase snacks directly and even build custom snack boxes. Their mission extends beyond just selling snacks; they are committed to being kinder to bodies, communities, and the planet. This includes initiatives like the KIND Almond Acres Initiative and various community service projects. Kind has not reported any recent funding, indicating a stable operational model since its inception.


2. Clif Bar

  • Website: clifbar.com
  • Ownership type: Corporate
  • Headquarters: Emeryville, California, United States (USA)
  • Employee distribution: United States (USA) 98%, Other 2%
  • Latest funding: $2.9B, June 2022
  • Founded year: 1992
  • Headcount: 1001-5000
  • LinkedIn: clif-bar-%26-company

Clif Bar & Company, founded in 1992 and based in Emeryville, California, is a prominent food manufacturer specializing in energy foods and drinks. The company is well-known for its flagship products, CLIF BAR and LUNA Bar, which cater to athletes and active individuals seeking nutritious snacks to support their physical activities. Clif Bar operates an online store that facilitates direct consumer sales and offers subscription services for regular deliveries, enhancing customer convenience. The company has also made significant investments in organic research, demonstrating its commitment to sustainability and health. With a workforce of over 600 employees, Clif Bar continues to play a vital role in the nutritional snack industry, focusing on quality ingredients and community engagement through partnerships with various athletes and organizations.


3. Perfect Snacks

  • Website: perfectsnacks.com
  • Ownership type: Private
  • Headquarters: San Diego, California, United States (USA)
  • Employee distribution: United States (USA) 97%, South Africa 3%
  • Founded year: 2005
  • Headcount: 51-200
  • LinkedIn: perfect-snacks

Perfect Snacks, founded in 2005 and based in San Diego, California, is a private company that specializes in the production and sale of refrigerated protein bars. These bars are crafted using whole food ingredients and are enriched with over 20 superfoods, appealing to health-conscious consumers. Perfect Snacks primarily operates through online sales and retail distribution, ensuring their products are accessible to a wide audience. The company has established a reputation for quality, with its bars being organic, gluten-free, and Non-GMO Project Verified. Their marketing emphasizes the importance of fresh ingredients and the absence of artificial additives, which resonates with today's health-focused consumers. Perfect Snacks has built a loyal customer base, with many consumers praising the taste and nutritional value of their products, making them a notable player in the nutritional snack industry.


4. Quest Nutrition

  • Website: questnutrition.com
  • Ownership type: Corporate
  • Headquarters: El Segundo, California, United States (USA)
  • Employee distribution: United States (USA) 96%, Other 4%
  • Latest funding: $1.0B, August 2019
  • Founded year: 2009
  • Headcount: 51-200
  • LinkedIn: quest-nutrition

Quest Nutrition, founded in 2009 and based in El Segundo, California, is a health food brand that specializes in high-protein snacks and meals. The company offers a variety of products, including protein bars, shakes, and baked goods, all aimed at health-conscious consumers. Quest Nutrition has carved out a niche in the market by providing snacks that are low in sugar and high in protein, appealing to those looking for healthier alternatives. The company primarily sells its products through an online store, ensuring direct access for customers. In 2019, Quest Nutrition secured substantial funding, amounting to $1 billion, which underscores its growth trajectory and the confidence investors have in its business model. With a dedicated focus on nutritional snacks, Quest Nutrition continues to innovate and expand its product offerings, making it a notable player in the health food industry.


5. Built Brands

  • Website: built.com
  • Ownership type: Private
  • Headquarters: American Fork, Utah, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2018
  • Headcount: 201-500
  • LinkedIn: built-brands

Built Brands, founded in 2018 and based in American Fork, Utah, is a private company that focuses on health food products, particularly protein bars and puffs. The brand is dedicated to providing nutritious snack options that appeal to fitness enthusiasts and health-conscious consumers. Built Brands operates primarily through its online store, allowing direct access to its products. Their offerings include a range of flavors and formulations, including gluten-free options, which cater to various dietary preferences. Built Brands emphasizes high-quality ingredients and a favorable nutritional profile, making their products a popular choice among those seeking convenient and healthy snacks.


6. graze

  • Website: graze.com
  • Ownership type: Corporate
  • Headquarters: Kingston Upon Thames, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 89%, United States (USA) 7%, Other 4%
  • Latest funding: $194.7M, February 2019
  • Founded year: 2008
  • Headcount: 201-500
  • LinkedIn: graze-com

Graze, founded in 2008 and based in Kingston Upon Thames, UK, is a snack company that specializes in healthy snack options. They offer a variety of products, including Oat Boosts and Crunch snacks, primarily through subscription services and retail channels. Graze targets health-conscious consumers who seek convenient and flavorful snacking solutions. The company has made significant strides in the industry, becoming the UK's number one on-the-go healthy snacking brand by 2018. Graze has also received substantial funding, totaling approximately $194.68 million, which indicates strong investor confidence in their business model and growth potential. Their focus on simple, wholesome ingredients and commitment to sustainability positions them well within the nutritional snack market.


7. think!

  • Website: thinkproducts.com
  • Ownership type: Corporate
  • Headquarters: Chicago, Illinois, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: $217.0M, November 2015
  • Founded year: 1999
  • Headcount: 11-50
  • LinkedIn: thinkproducts

think! is a Chicago-based company founded in 1999, dedicated to providing health and wellness snacks. They specialize in a range of protein bars and healthy snack options designed for health-conscious consumers seeking nutritious and convenient food choices. The company operates an online store, allowing customers to easily access their products. think! has received significant funding, amounting to $217 million as of November 2015, which underscores their growth potential and commitment to the nutritional snack market. Their product offerings include high protein bars, plant-based snacks, and various other snack types, catering to a wide audience looking for healthier alternatives.


8. Bobo's

  • Website: eatbobos.com
  • Ownership type: Venture Capital
  • Headquarters: Loveland, Colorado, United States (USA)
  • Employee distribution: United States (USA) 94%, Cyprus 3%, South Africa 3%
  • Latest funding: Series B, $5.5M, July 2019
  • Founded year: 2005
  • Headcount: 51-200
  • LinkedIn: bobo%27s-oat-bars

Bobo's, based in Loveland, Colorado, is a snack manufacturer that specializes in healthy baked goods and snacks. Founded in 2005, the company has carved out a niche in the health food sector by offering a variety of products, including oat bars, fig bars, and protein bars. Bobo's focuses on catering to health-conscious consumers, emphasizing the use of simple, wholesome ingredients. Their products are designed to be nutritious and convenient, appealing to those looking for quick yet healthy snack options. Bobo's operates primarily through online sales and subscription services, providing customers with easy access to their offerings. The company has received $5.5 million in Series B funding as of July 2019, reflecting its growth trajectory and the confidence investors have in its business model and product line.


9. Probar LLC

  • Website: theprobar.com
  • Ownership type: Private
  • Headquarters: Salt Lake City, Utah, United States (USA)
  • Employee distribution: United States (USA) 91%, Ukraine 9%
  • Founded year: 2003
  • Headcount: 51-200
  • LinkedIn: probar-llc

Probar LLC, founded in 2003 and based in Salt Lake City, Utah, is a private company dedicated to creating plant-based food products. The company offers a range of items, including meal bars, protein bars, and energy chews, specifically designed for health-conscious individuals and outdoor enthusiasts. Probar operates its own manufacturing facility, allowing for stringent quality control and the use of real, wholesome ingredients. The brand has gained recognition in the nutritional snack industry, particularly for its commitment to sustainability and ethical practices. Probar's products are crafted to provide convenient, nutritious options for those leading active lifestyles, making them a popular choice among consumers seeking healthy snack alternatives.


10. Eat Natural

  • Website: eatnatural.com
  • Ownership type: Corporate
  • Headquarters: Halstead, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 88%, France 12%
  • Latest funding: December 2020
  • Founded year: 1997
  • Headcount: 201-500
  • LinkedIn: eatnatural

Eat Natural, based in Halstead, England, is a snack food manufacturer that has been crafting nutritious snack bars and cereals since its inception in 1997. The company was founded by two friends inspired by the Australian lifestyle, which led them to create delicious bars using simple, natural ingredients. Their product range includes fruit and nut bars, protein bars, and cereals, all designed to appeal to health-conscious consumers looking for convenient and tasty snack options. Eat Natural emphasizes quality and simplicity, ensuring that their snacks are not only nutritious but also enjoyable. The company has a notable presence in the UK and France, with a workforce of around 51 employees. Their commitment to sustainability and health education, as seen in their outreach efforts, further solidifies their role in the nutritional snack industry.


11. Perfect Bar, LLC


Perfect Bar, LLC, founded in 2005 and based in San Diego, California, is a company that specializes in the production and sale of refrigerated protein bars. These bars are crafted from whole food ingredients and packed with over 20 superfoods, making them a popular choice among health-conscious consumers. Perfect Bar's offerings are designed to serve as nutritious snacks suitable for various occasions, including workouts and busy lifestyles. The company operates an online store, allowing customers to purchase their products directly, and they have established a presence in retail locations across the United States. Their commitment to quality is reflected in their use of organic, non-GMO, gluten-free, and kosher ingredients, appealing to a wide range of dietary preferences. Perfect Bar has garnered a loyal customer base, with many consumers praising the taste and nutritional value of their products.


12. Nature's Bakery

  • Website: naturesbakery.com
  • Ownership type: Corporate
  • Headquarters: Reno, Nevada, United States (USA)
  • Employee distribution: United States (USA) 99%
  • Latest funding: December 2020
  • Founded year: 2011
  • Headcount: 201-500
  • LinkedIn: nature%27s-bakery

Nature's Bakery, founded in 2011 and based in Reno, Nevada, is a snack food manufacturer that specializes in creating healthy snack bars. The company is dedicated to producing products that are not only delicious but also made from wholesome ingredients, appealing to health-conscious consumers. Nature's Bakery offers a variety of snacks, including whole wheat fig bars, oatmeal crumble bars, and gluten-free options, all designed for convenience and nutrition. They operate an online store, allowing customers to purchase their products directly. The company has made significant strides in the industry, having baked over three billion fig bars in the last five years, showcasing their production capacity and popularity. Nature's Bakery also engages in social responsibility, having donated to initiatives like No Kid Hungry to combat child hunger in America. This involvement highlights their commitment to not just business, but also community welfare.


13. Power Crunch

  • Website: powercrunch.com
  • Ownership type: Corporate
  • Headquarters: Irvine, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: January 2025
  • Founded year: 1995
  • Headcount: 201-500
  • LinkedIn: power-crunch

Power Crunch, founded in 1995 and based in Irvine, California, is a company dedicated to producing protein-rich snacks, including protein bars and crisps. The brand targets health-conscious consumers looking for convenient and nutritious snack options. Their product line features a variety of flavors and formulations, with protein content ranging from 10 to 20 grams per serving. Power Crunch operates an online store, allowing customers to purchase directly and take advantage of subscription services for regular deliveries. The company also emphasizes community engagement, having donated over five million bars to various causes, which reflects their commitment to social responsibility within the nutritional snack industry.


14. Bhu Foods

  • Website: bhufoods.com
  • Ownership type: Private
  • Headquarters: San Diego, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: bhufoods

Bhu Foods, founded in 2015 and based in San Diego, California, is a health food company that focuses on creating vegan and keto-friendly snacks. With a team of around 26 employees, the company has carved out a niche in the health food industry by offering a variety of products, including KETO bars, cookie dough jars, and protein bites. Bhu Foods emphasizes clean ingredients and nutritional value, catering to consumers who prioritize health and wellness. Their online store facilitates direct sales, enhancing customer engagement and accessibility. The company also promotes a mission of conscious living, aiming to positively impact both individual health and the environment through their product offerings.


15. The Protein Ball Co.

  • Website: theproteinballco.com
  • Ownership type: Private
  • Headquarters: Worthing, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 100%
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: the-protein-ball-co

The Protein Ball Co. is a health food brand based in Worthing, England, specializing in nutritious snack products, particularly protein balls. Founded in 2015, the company targets health-conscious consumers by offering a variety of snacks that are high in protein, plant-based, and keto-friendly. Their product range includes options like breakfast balls and various flavor bundles, catering to different dietary preferences. The company operates primarily through an online store, allowing customers to purchase directly, which is increasingly important in the current retail environment. The Protein Ball Co. has gained traction in the health food industry, with a notable milestone of over 180 million protein balls sold, reflecting their active engagement and relevance in the nutritional snack market.


16. Simple Mills

  • Website: simplemills.com
  • Ownership type: Corporate
  • Headquarters: Chicago, Illinois, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: $795.0M, January 2025
  • Founded year: 2012
  • Headcount: 51-200
  • LinkedIn: simple-mills-llc

Simple Mills is a health food brand based in Chicago, Illinois, founded in 2012. The company specializes in crafting nutritious and delicious food products, focusing on real ingredients that cater to health-conscious consumers. Simple Mills aims to make healthful choices accessible by offering snacks and baked goods that not only taste great but also nourish the body. Their product line includes items like crackers, cookies, and baking mixes, all made without artificial ingredients. The company operates primarily through online sales and retail partnerships, ensuring a broad reach to consumers. Simple Mills has received significant funding, amounting to $795 million, indicating strong investor confidence in their mission and growth potential. Their commitment to positively impacting food production and promoting health for both people and the planet is central to their brand identity.


17. GoMacro

  • Website: gomacro.com
  • Ownership type: Private
  • Headquarters: Viola, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2004
  • Headcount: 51-200
  • LinkedIn: gomacro

GoMacro, founded in 2004 and based in Viola, Wisconsin, is a private company that specializes in organic, plant-based nutrition. The company offers a variety of snack options, including protein bars, snack bars, and products specifically designed for children. GoMacro emphasizes health-conscious choices, sustainability, and dietary inclusivity, making their products appealing to a wide range of consumers. They operate an online store and have established a presence in over 25,000 retail locations across the United States, including major grocery chains. GoMacro is committed to using renewable energy in their manufacturing processes and has achieved carbon neutrality. Their product offerings are backed by numerous certifications, including USDA Organic, Vegan, Gluten-Free, and Non-GMO, which reflect their dedication to quality and responsible sourcing. The company also engages in community initiatives, highlighting their commitment to giving back and promoting a positive impact on society.


18. Dang Foods

  • Website: dangfoods.com
  • Ownership type: Venture Capital
  • Headquarters: Berkeley, California, United States (USA)
  • Employee distribution: Nigeria 100%
  • Latest funding: $4.0M, March 2018
  • Founded year: 2011
  • Headcount: 11-50
  • LinkedIn: dang-foods

Dang Foods, founded in 2011 by two Thai-American brothers, is based in Berkeley, California. The company is dedicated to producing healthy, plant-based snacks that cater to health-conscious consumers. Their product lineup includes Dang Bars, Thai Rice Chips, and Coconut Chips, all crafted to provide low-sugar, nutritious options. The company emphasizes the use of whole food ingredients, steering clear of artificial additives, which resonates with the growing demand for clean-label products. Dang Foods has established a strong presence in the market through direct sales on platforms like Amazon and partnerships with local grocery stores. In 2018, they secured $4 million in funding, reflecting investor interest in their innovative approach to snacking and their potential for growth in the competitive snack industry.


19. Made In Nature

  • Website: madeinnature.com
  • Ownership type: Family Owned
  • Headquarters: Boulder, Colorado, United States (USA)
  • Employee distribution: United States (USA) 90%, Turkey 10%
  • Founded year: 1989
  • Headcount: 51-200
  • LinkedIn: made-in-nature

Made In Nature, founded in 1989 and based in Boulder, Colorado, is a family-owned company that specializes in organic snacks. The company offers a variety of products, including dried fruits, coconut chips, and energy bites, catering to health-conscious consumers. Made In Nature emphasizes the use of organic, non-GMO, gluten-free, and plant-based ingredients, appealing to a growing demographic that values nutrition and sustainability. Their business model focuses on direct sales through their online store, providing convenience and accessibility to customers. With a workforce of 51-200 employees, the company has established itself as a notable player in the organic snack industry, actively contributing to the movement towards healthier eating habits.


20. Materne North America - GoGo squeeZ

  • Website: gogosqueez.com
  • Ownership type: Private
  • Headquarters: New York, New York, United States (USA)
  • Employee distribution: United States (USA) 99%
  • Founded year: 2010
  • Headcount: 501-1000
  • LinkedIn: materne-north-america

Materne North America - GoGo squeeZ, founded in 2010 and based in New York, specializes in manufacturing healthy fruit and vegetable-based snack pouches. The company targets families and children with a variety of products, including fruit blends, yogurt, and smoothies. Their offerings are designed to be nutritious and convenient, catering to the needs of active lifestyles. GoGo squeeZ emphasizes the use of real ingredients, with many products containing no added sugars and providing essential vitamins and minerals. The brand has gained recognition for its commitment to health and wellness, making it a notable participant in the nutritional snack industry. With a workforce of around 362 employees, GoGo squeeZ continues to innovate and expand its product range to meet consumer demands.


21. 88 Acres

  • Website: 88acres.com
  • Ownership type: Private
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: October 2019
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: 88-acres

88 Acres is a Boston-based food manufacturer founded in 2015, dedicated to creating healthy snacks powered by seeds. The company offers a variety of products, including seed + oat bars, protein bars, and seed butters, all made in their allergen-friendly bakery. This focus on quality ingredients caters to health-conscious consumers and those with food allergies. 88 Acres emphasizes the importance of using simple, whole ingredients, avoiding artificial sweeteners and chemicals. Their commitment to community is evident in their partnerships with local organizations to foster job growth and inclusivity. The company has not reported any funding since 2019, indicating a self-sustaining business model that prioritizes customer satisfaction and product integrity.


22. Rawbite

  • Website: rawbite.com
  • Ownership type: Private
  • Headquarters: Grimstad, Agder, Norway
  • Employee distribution: Denmark 100%
  • Founded year: 2009
  • Headcount: 11-50
  • LinkedIn: rawbite

Rawbite, founded in 2009 and based in Grimstad, Agder, Norway, is a health food brand that specializes in organic fruit and nut bars. With a team of 21 employees, the company has carved out a niche in the nutritional snack market by offering a variety of flavors designed for health-conscious consumers and athletes. Rawbite's products are characterized by their commitment to quality, featuring 100% organic ingredients, no added sugars, and being both vegan and gluten-free. The bars are marketed as convenient snacks for on-the-go lifestyles, appealing to those seeking nutritious options. Rawbite operates primarily through online sales, which allows them to reach customers in over 30 countries. Their engagement with athletes as brand ambassadors further solidifies their position in the health and fitness community, showcasing the bars as an integral part of an active lifestyle.



Nutritional Snacks Insights: Key Companies


CompanyHeadquarterSizeFoundedOwnership
KindNew York, New York, United States (USA)501-10002004Corporate
Clif BarEmeryville, California, United States (USA)1001-50001992Corporate
Perfect SnacksSan Diego, California, United States (USA)51-2002005Private
Quest NutritionEl Segundo, California, United States (USA)51-2002009Corporate
Built BrandsAmerican Fork, Utah, United States (USA)201-5002018Private
grazeKingston Upon Thames, England, United Kingdom (UK)201-5002008Corporate
think!Chicago, Illinois, United States (USA)11-501999Corporate
Bobo'sLoveland, Colorado, United States (USA)51-2002005Venture Capital
Probar LLCSalt Lake City, Utah, United States (USA)51-2002003Private
Eat NaturalHalstead, England, United Kingdom (UK)201-5001997Corporate
Perfect Bar, LLCSan Diego, California, United States (USA)51-2002005Corporate
Nature's BakeryReno, Nevada, United States (USA)201-5002011Corporate
Power CrunchIrvine, California, United States (USA)201-5001995Corporate
Bhu FoodsSan Diego, California, United States (USA)51-2002015Private
The Protein Ball Co.Worthing, England, United Kingdom (UK)51-2002015Private
Simple MillsChicago, Illinois, United States (USA)51-2002012Corporate
GoMacroViola, Wisconsin, United States (USA)51-2002004Private
Dang FoodsBerkeley, California, United States (USA)11-502011Venture Capital
Made In NatureBoulder, Colorado, United States (USA)51-2001989Family Owned
Materne North America - GoGo squeeZNew York, New York, United States (USA)501-10002010Private
88 AcresBoston, Massachusetts, United States (USA)51-2002015Private
RawbiteGrimstad, Agder, Norway11-502009Private


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