Market research companies in the U.S. analyze consumer behavior and industry trends, providing vital insights that guide business strategies. They range from specialized firms to large consultancies and offer services such as data analysis, customer surveys, and market forecasting. With the increasing use of technology and data-driven insights, the industry is poised for significant growth. Companies are embracing innovative methodologies like AI and big data analytics to enhance their accuracy and efficiency. This shift not only transforms how firms understand their markets but also elevates the importance of consumer-centric approaches in strategy formulation.


This list features a selection of 22 prominent market research companies based in the U.S., ranging from well-established firms founded in the early 20th century to newer players that started in the last decade. Located in key cities like New York, California, and Ohio, these companies vary in size from smaller teams with under 200 employees to large organizations boasting thousands. Each firm specializes in different areas, including consumer insights, strategic consulting, and analytics, addressing the distinct needs of a wide range of industries. Their expertise drives informed decision-making for clients across the market spectrum.


Continue reading to discover the top market research companies in the U.S.


Top 22 Market Research Companies in the US


1. MarketVision Research

  • Website: mv-research.com
  • Ownership type: Private
  • Headquarters: Blue Ash, Ohio, United States (USA)
  • Employee distribution: United States (USA) 96%, Other 4%
  • Founded year: 1983
  • Headcount: 51-200
  • LinkedIn: marketvision-research

MarketVision Research, based in Blue Ash, Ohio, is a private market research firm that has been operational since 1983. The company specializes in providing custom, full-service research solutions tailored to the unique needs of its clients. With a workforce of approximately 224 employees, MarketVision focuses on both quantitative and qualitative research methodologies to help businesses understand consumer behavior and market dynamics. Their client portfolio spans various industries, including healthcare, consumer goods, financial services, food and beverages, and technology. MarketVision prides itself on its commitment to client service, emphasizing authenticity, craftsmanship, and thoughtfulness in its operations. The firm has developed a reputation for delivering actionable insights that drive strategic decision-making for its clients, making it a significant player in the market research sector.


2. Frost & Sullivan

  • Website: frost.com
  • Ownership type: Private
  • Headquarters: Santa Clara, California, United States (USA)
  • Founded year: 1961
  • Headcount: 1001-5000
  • LinkedIn: frost-%26-sullivan

Frost & Sullivan is a consulting firm based in Santa Clara, California, that specializes in market research and growth strategy consulting. Established in 1961, the company has developed a strong presence in various industries, including aerospace, automotive, healthcare, and information technology. Frost & Sullivan provides insights and training to businesses, helping them tackle market challenges and improve their competitive positioning. Their research services include market analysis, technology research, and strategic forecasting, which are designed to support organizations in making informed decisions. The firm has a global reach, with operations in North America, Europe, Asia Pacific, and beyond, allowing them to offer insights that are relevant across different markets and regions.


3. Numerator

  • Website: numerator.com
  • Ownership type: Corporate
  • Headquarters: Chicago, Illinois, United States (USA)
  • Employee distribution: India 66%, United States (USA) 27%, Canada 6%, Other 1%
  • Latest funding: $1.5B, April 2021
  • Founded year: 1990
  • Headcount: 5001-10000
  • LinkedIn: numerator

Numerator, based in Chicago, Illinois, is a data analytics company that specializes in consumer insights and market research. Founded in 1990, the company has evolved to offer a variety of services aimed at helping businesses understand market dynamics. Their offerings include promotional tracking, consumer behavior analysis, and consulting services tailored to meet the unique needs of their clients. Numerator's approach is centered around first-party data, which allows for more accurate and reliable insights into consumer behavior. The company serves a wide range of clients, including manufacturers, retailers, and agencies, all seeking to leverage data for strategic decision-making. Numerator has also attracted significant investment, with a reported funding amount of $1.5 billion, underscoring its potential for growth and innovation in the market research field.


4. Lrw

  • Website: lrwonline.com
  • Ownership type: Private Equity
  • Headquarters: Los Angeles, California, United States (USA)
  • Latest funding: July 2015
  • Founded year: 1973
  • Headcount: 201-500
  • LinkedIn: lieberman-research-worldwide

Lieberman Research Worldwide (LRW) is a marketing consultancy based in Los Angeles, California, founded in 1973. With a workforce of approximately 450 employees, LRW focuses on providing data-driven insights to help businesses refine their marketing strategies and understand consumer behavior. The company offers a wide range of services, including market research, brand development, market segmentation, innovation and product development, advertising communication, and customer experience optimization. LRW employs advanced methodologies such as behavioral science, digital analytics, and qualitative research to deliver actionable insights. Their commitment to understanding human behavior and applying innovative research techniques positions them as a significant player in the market research industry.


5. Research America, Inc.

  • Website: researchamericainc.com
  • Ownership type: Private
  • Headquarters: Newtown Square, Pennsylvania, United States (USA)
  • Employee distribution: United States (USA) 89%, India 11%
  • Founded year: 1985
  • Headcount: 201-500
  • LinkedIn: research-america-inc-

Research America, Inc., based in Newtown Square, Pennsylvania, is a market research firm that has been operational since 1985. The company specializes in providing a wide array of services aimed at helping businesses understand consumer behavior and refine their marketing strategies. Their offerings include consumer insights, strategic consulting, and both qualitative and quantitative research methods. Research America serves clients across various industries, including healthcare, retail, and automotive, among others. The firm prides itself on its ability to deliver actionable insights through innovative research techniques, such as virtual store testing and advanced data analysis. With a workforce of approximately 100 employees, the company maintains a significant presence in the market research field, supported by its extensive network of facilities across the United States. Research America has also acquired several companies over the years, enhancing its expertise and service capabilities.


6. Schlesinger Group

  • Website: schlesingergroup.com
  • Ownership type: Private
  • Headquarters: Woodbridge Township, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 63%, India 22%, Nicaragua 4%, Other 11%
  • Founded year: 1966
  • Headcount: 1001-5000
  • LinkedIn: schlesinger-group

Schlesinger Group, now branded as Sago, is a market research firm founded in 1966 and headquartered in Woodbridge Township, New Jersey. With a workforce of over 300 employees, the company specializes in providing a wide array of qualitative and quantitative research services. Sago serves multiple industries, including Consumer Packaged Goods, Healthcare, Financial Services, and Media Technology. Their offerings include audience recruitment, automated research platforms, and healthcare solutions, all designed to help clients gain actionable insights. The company has built a reputation for its consultative approach and innovative tools, such as their digital discussion platforms and neuromarketing tools. Sago's commitment to understanding customer behavior and improving client connections has made it a trusted partner for businesses looking to enhance their strategic decision-making processes.


7. Burke, Inc.

  • Website: burke.com
  • Ownership type: Private Equity
  • Headquarters: Cincinnati, Ohio, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: December 2021
  • Founded year: 1931
  • Headcount: 201-500
  • LinkedIn: burke-inc-

Burke, Inc. is a marketing research and consulting firm based in Cincinnati, Ohio, founded in 1931. With a workforce of approximately 386 employees, the company specializes in providing insights and strategic support to businesses across multiple industries, including consumer goods, financial services, healthcare, and technology. Burke focuses on understanding customer needs and market dynamics, offering services such as strategy development, innovation consulting, and customer experience improvement. They are recognized for their commitment to quality, holding ISO 20252:2019 and ISO 27001:2022 certifications, which ensure data quality and security in their research processes. Additionally, Burke operates the Burke Institute, which has trained nearly 90,000 marketing professionals over the past 40 years, further solidifying their role in advancing industry standards and practices.


8. CID Gallup

  • Website: cidgallup.com
  • Ownership type: Private
  • Headquarters: United States (USA)
  • Employee distribution: Costa Rica 27%, Panama 21%, Peru 12%, Other 39%
  • Founded year: 1977
  • Headcount: 201-500
  • LinkedIn: cid-gallup

CID Gallup is a market research and consulting agency founded in 1977, based in the United States. With a workforce of approximately 296 employees, the company specializes in public opinion polling and market analysis. Over its 45 years of operation, CID Gallup has built a reputation for providing insights that inform strategic decisions for a wide range of clients, including both businesses and government entities. The firm is active in various sectors, such as banking, telecommunications, and pharmaceuticals, and has a significant presence in Latin America, with offices in nine countries. CID Gallup is a signatory of the ESOMAR code, which underscores its commitment to ethical research practices. The company has conducted numerous studies that help clients understand consumer behavior, evaluate service quality, and measure the effectiveness of advertising campaigns. Their extensive experience and methodological rigor position them as a relevant player in the market research industry.


9. Zion Market Research

  • Website: zionmarketresearch.com
  • Ownership type: Private
  • Headquarters: New York, New York, United States (USA)
  • Employee distribution: India 93%, United States (USA) 7%
  • Founded year: 2014
  • Headcount: 201-500
  • LinkedIn: zion-market-research

Zion Market Research is a market research and consulting firm based in New York, New York, established in 2014. The company specializes in delivering detailed market intelligence reports and business consulting services tailored to the needs of various industries. With a workforce of approximately 105 employees, the firm emphasizes quality and accuracy in its research outputs. Zion Market Research provides a range of services, including custom research, market sizing, and analysis of industry trends. They publish over 100 market research reports annually, covering sectors such as technology, healthcare, food and beverage, and consumer goods. Their approach combines primary research, including interviews with industry stakeholders, and secondary research from reputable data sources. This dual methodology ensures that their clients receive well-rounded insights to inform strategic business decisions. The company has successfully completed thousands of consulting projects, demonstrating its capability to support clients in navigating complex market dynamics.


10. Transparency Market Research


Transparency Market Research, based in Wilmington, Delaware, is a private market research firm founded in 2011. With a workforce of approximately 308 employees, the company specializes in providing in-depth market research reports and consulting services across various sectors, including Automotive, Chemicals, Healthcare, and Consumer Goods. Their reports are designed to offer actionable insights that assist businesses in strategic planning and decision-making. The firm prides itself on its extensive market research methodologies and a commitment to transparency in its processes. Although it has not reported any funding, its operational model and the breadth of its industry coverage suggest a solid foundation in the market research industry. Transparency Market Research serves a global clientele, including many small and medium enterprises, indicating its relevance and adaptability in a competitive market.


11. Escalent

  • Website: escalent.co
  • Ownership type: Private Equity
  • Headquarters: Livonia, Michigan, United States (USA)
  • Employee distribution: India 69%, United States (USA) 26%, United Kingdom (UK) 2%, Other 3%
  • Latest funding: May 2019
  • Founded year: 1989
  • Headcount: 1001-5000
  • LinkedIn: thinkescalent

Escalent is a market research and consulting firm based in Livonia, Michigan, with a workforce of over 1,100 employees. Established in 1989, the company specializes in data analytics and advisory services aimed at helping clients understand human and market behaviors. They serve a variety of industries, including automotive, consumer goods, energy, financial services, health, technology, telecom, and travel. Escalent offers a comprehensive suite of solutions, such as market assessments, brand positioning, and customer experience management. Their expertise extends to both qualitative and quantitative research, ensuring that they can provide insights tailored to the specific needs of their clients. The firm has also expanded its capabilities through acquisitions, enhancing its service offerings and market reach. Escalent's focus on actionable intelligence and strategic insights positions it as a valuable partner for businesses looking to navigate disruptions and drive growth.


12. Market Research Future (MRFR)


Market Research Future (MRFR) is a market research and consulting firm based in New York, New York. Established in 2015, the company specializes in providing in-depth analysis and consulting services across multiple industries. MRFR's expertise spans sectors such as healthcare, chemicals, information technology, energy, and consumer goods, among others. They offer a range of services, including market research reports, strategic consulting, and procurement intelligence, aimed at helping businesses understand market dynamics and make informed decisions. With a workforce primarily located in India, MRFR leverages global insights to deliver tailored solutions that address specific client challenges. Their commitment to quality and innovative methodologies positions them as a relevant player in the market research industry.


13. Fact.MR

  • Website: factmr.com
  • Ownership type: Private
  • Headquarters: Rockville, Maryland, United States (USA)
  • Employee distribution: India 90%, United States (USA) 6%, United Arab Emirates 3%
  • Founded year: 2017
  • Headcount: 201-500
  • LinkedIn: factmr

Fact.MR is a market research and consulting company based in Rockville, Maryland, founded in 2017. The firm specializes in delivering insights and reports tailored to various industries, including automotive, healthcare, consumer goods, and technology. With a team of over 400 analysts and consultants, Fact.MR publishes more than 1,000 reports annually, ensuring that their clients receive up-to-date information to inform their strategic decisions. The company operates on a global scale, with a significant employee presence in India, which allows them to tap into local market dynamics while serving clients worldwide. Their services include published reports, bespoke consulting, and social media analysis, all aimed at helping businesses navigate challenges and seize opportunities in their respective markets.


14. BIS Research

  • Website: bisresearch.com
  • Ownership type: Private
  • Headquarters: Fremont, California, United States (USA)
  • Employee distribution: India 91%, United States (USA) 9%
  • Founded year: 2014
  • Headcount: 51-200
  • LinkedIn: bis-research

BIS Research, founded in 2014 and based in Fremont, California, is a private market research firm that specializes in market intelligence and consulting services. The company focuses on various industries, including healthcare, automotive, and technology, providing products such as market research reports, expert networks, and custom research solutions. With a workforce of around 245 employees, predominantly located in India, BIS Research aims to assist businesses in making informed decisions and developing effective strategies. Their offerings are particularly geared towards understanding emerging technologies and market trends, which are crucial for companies navigating rapidly changing industries. BIS Research has established a reputation for delivering timely and relevant insights, catering to both large corporations and smaller enterprises seeking cost-effective market intelligence solutions.


15. aytm

  • Website: aytm.com
  • Ownership type: Private
  • Headquarters: Mount Laurel Township, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 91%, Serbia 3%, Spain 3%, Other 3%
  • Founded year: 2009
  • Headcount: 51-200
  • LinkedIn: aytm

aytm, founded in 2009 and based in Mount Laurel Township, New Jersey, is a market research company that specializes in consumer insights and market research services. With a workforce of approximately 162 employees, aytm provides a variety of solutions including product development, market landscape analysis, and consumer experience insights. Their technology-driven platform allows clients to access a global audience of over 100 million respondents, facilitating the collection of actionable insights. aytm's proprietary consumer panel, PaidViewpoint, is designed to ensure high-quality data by treating respondents with respect, which has contributed to its reputation as a reliable source for market research. The company serves a wide array of industries, helping businesses make informed strategic decisions and enhance their market positioning. Their commitment to innovation and flexibility in research services positions them as a relevant player in the market research industry.


16. Unimrkt Research

  • Website: unimrkt.com
  • Ownership type: Private
  • Headquarters: Great Neck, New York, United States (USA)
  • Employee distribution: India 99%, Other 1%
  • Founded year: 2009
  • Headcount: 501-1000
  • LinkedIn: unimrkt-research

Unimrkt Research, established in 2009 and based in Great Neck, New York, is a market research firm that specializes in providing comprehensive research services. The company offers a variety of research methodologies, including primary, qualitative, and quantitative research, catering to businesses across multiple industries. With a global footprint, Unimrkt operates in over 90 countries and communicates in more than 22 languages, allowing them to gather insights from a wide array of markets. Their services are designed to help clients understand market trends and consumer behavior, ultimately aiding in informed decision-making. Unimrkt adheres to industry standards, holding ISO 20252 and ISO 27001 certifications, which underscores their commitment to quality and data security. The firm has a strong emphasis on client relationships, evidenced by their high rate of repeat business. Their operational model, which includes a significant workforce in India, supports their extensive research capabilities, making them a reliable partner for businesses looking to enhance their market understanding.


17. Opinions LTD

  • Website: opinionsltd.com
  • Ownership type: Corporate
  • Headquarters: Chagrin Falls, Ohio, United States (USA)
  • Employee distribution: United States (USA) 98%, Germany 2%
  • Latest funding: May 2012
  • Founded year: 1998
  • Headcount: 201-500
  • LinkedIn: opinions-ltd.

Opinions LTD, based in Chagrin Falls, Ohio, has been a player in the market research industry since its founding in 1998. With a workforce of around 204 employees, the company specializes in a full range of research services, including package testing, UX testing, and qualitative research. They cater to consumer brands and research agencies, providing insights into consumer behavior that are essential for informed decision-making. Opinions LTD employs various methodologies to ensure the accuracy and timeliness of their data, which is vital for their clients' strategic initiatives. The company also operates testing centers and has a managed database for participant recruiting, showcasing their capability to execute complex research designs across multiple markets. Their presence in Germany further indicates an international reach, enhancing their relevance in the global market research arena.


18. SIS International Research & Strategy Consulting

  • Website: sisinternational.com
  • Ownership type: Private
  • Headquarters: New York, New York, United States (USA)
  • Employee distribution: United States (USA) 69%, India 13%, Trinidad and Tobago 6%, Other 13%
  • Founded year: 1984
  • Headcount: 201-500
  • LinkedIn: sis-international-research

SIS International Research & Strategy Consulting is a market research firm based in New York City, established in 1984. With a workforce of approximately 398 employees, the company specializes in providing market research and strategy consulting services to businesses across various sectors. Their expertise includes consumer market research, B2B insights, healthcare research, and FinTech strategy consulting. SIS International prides itself on its ability to offer actionable insights that help clients make informed decisions and drive growth. The firm has conducted projects in over 135 countries, showcasing its global presence and capability to understand market dynamics on an international scale. They utilize advanced methodologies and analytics to uncover consumer patterns and preferences, ensuring that their clients remain competitive. SIS International has collaborated with numerous prestigious companies, including many Fortune 500 firms, demonstrating their credibility and relevance in the market research industry.


19. Directions Research, Inc.


Directions Research, Inc., based in Cincinnati, Ohio, is a marketing research and analytics firm founded in 1988. With a workforce of approximately 179 employees, the company specializes in delivering insights to a variety of industries, including Consumer Goods, Healthcare, and Finance. Their service portfolio includes market assessment, product testing, and brand equity tracking, all aimed at helping clients make informed decisions that drive business impact. Over the years, Directions Research has built a reputation for its consultative approach, working closely with clients to develop customized solutions that address specific business challenges. Their commitment to client service and the quality of their deliverables has earned them recognition as a Top 25 Market Research Company and a consistent ranking among the top insights and analytics firms in the U.S. This long-standing presence in the market underscores their expertise and reliability in the field of market research.


20. Coresight Research

  • Website: coresight.com
  • Ownership type: Private
  • Headquarters: New York, New York, United States (USA)
  • Employee distribution: United States (USA) 48%, India 36%, United Kingdom (UK) 8%, Other 8%
  • Founded year: 2014
  • Headcount: 51-200
  • LinkedIn: coresight-research

Coresight Research, based in New York City, is a market research firm founded in 2014. The company focuses on providing data-driven insights and advisory services to clients in the retail and technology sectors. Coresight offers a wide range of products, including research subscriptions, individual reports, and event participation, aimed at helping businesses navigate market trends and consumer behavior. With a catalog of over 7,000 reports, they cover various sectors such as apparel, beauty, consumer packaged goods, and e-commerce. Coresight also hosts events and webinars, fostering a community around retail innovation and technology. Their team, led by CEO Deborah Weinswig, is dedicated to identifying key global disruptions affecting the consumer sector and leveraging proprietary data to deliver actionable strategies for their clients.


21. MDC Research

  • Website: mdcresearch.com
  • Ownership type: Private
  • Headquarters: Portland, Oregon, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1978
  • Headcount: 51-200
  • LinkedIn: mdc-research

MDC Research, based in Portland, Oregon, is a market research firm that has been operational since 1978. The company specializes in providing insights and analytics that help businesses and organizations make informed decisions. With a team of skilled professionals, MDC Research focuses on understanding consumer behavior and market trends through agile project design and robust analytics. Their services are tailored to meet the unique needs of each client, ensuring that the insights provided are actionable and relevant. The firm prides itself on a human-centered approach, emphasizing the importance of understanding the motivations behind consumer decisions. This focus on people, combined with their commitment to data security, positions MDC Research as a reliable partner for organizations seeking to navigate the complexities of market dynamics.


22. Decision Analyst

  • Website: decisionanalyst.com
  • Ownership type: Private
  • Headquarters: Arlington, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1978
  • Headcount: 51-200
  • LinkedIn: decision-analyst-inc-

Decision Analyst, founded in 1978 and based in Arlington, Texas, is a marketing research firm that specializes in providing a wide array of services aimed at helping businesses optimize their marketing strategies and improve customer experiences. With a team of approximately 127 employees, the company leverages advanced analytics and research methodologies to deliver actionable insights. Their offerings include advertising research, brand consulting, and analytical consulting, catering to clients in sectors such as automotive, finance, consumer goods, healthcare, and technology. Decision Analyst has built a reputation for quality, evidenced by their ISO 27001:2022 certification, which highlights their commitment to information security and data management. The firm has been recognized for its high levels of client satisfaction and data quality, making it a trusted partner for organizations seeking to navigate the complexities of market research.



Market Research Insights: Key Companies in the US


CompanyHeadquarterSizeFoundedOwnership
MarketVision ResearchBlue Ash, Ohio, United States (USA)51-2001983Private
Frost & SullivanSanta Clara, California, United States (USA)1001-50001961Private
NumeratorChicago, Illinois, United States (USA)5001-100001990Corporate
LrwLos Angeles, California, United States (USA)201-5001973Private Equity
Research America, Inc.Newtown Square, Pennsylvania, United States (USA)201-5001985Private
Schlesinger GroupWoodbridge Township, New Jersey, United States (USA)1001-50001966Private
Burke, Inc.Cincinnati, Ohio, United States (USA)201-5001931Private Equity
CID GallupUnited States (USA)201-5001977Private
Zion Market ResearchNew York, New York, United States (USA)201-5002014Private
Transparency Market ResearchWilmington, Delaware, United States (USA)201-5002011Private
EscalentLivonia, Michigan, United States (USA)1001-50001989Private Equity
Market Research Future (MRFR)New York, New York, United States (USA)51-2002015Private
Fact.MRRockville, Maryland, United States (USA)201-5002017Private
BIS ResearchFremont, California, United States (USA)51-2002014Private
aytmMount Laurel Township, New Jersey, United States (USA)51-2002009Private
Unimrkt ResearchGreat Neck, New York, United States (USA)501-10002009Private
Opinions LTDChagrin Falls, Ohio, United States (USA)201-5001998Corporate
SIS International Research & Strategy ConsultingNew York, New York, United States (USA)201-5001984Private
Directions Research, Inc.Cincinnati, Ohio, United States (USA)51-2001988Private
Coresight ResearchNew York, New York, United States (USA)51-2002014Private
MDC ResearchPortland, Oregon, United States (USA)51-2001978Private
Decision AnalystArlington, Texas, United States (USA)51-2001978Private


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