Market research companies in Georgia play a vital role in helping businesses understand consumer behavior and industry trends. They employ various qualitative and quantitative methodologies to provide valuable insights that support decision-making. This industry is increasingly embracing technology, leveraging data analytics and online survey platforms for faster results. Moreover, as companies recognize the importance of customer feedback for competitive advantage, the demand for tailored market research solutions continues to grow. With a shift toward real-time data collection and analysis, the sector is poised for growth, adapting its methods to meet the needs of modern businesses across various industries.


The market research companies listed here are primarily located throughout Georgia, with a significant presence in Atlanta. They vary in size from small teams of under 10 employees to expansive organizations with hundreds of staff and were founded between 1957 and 2020. Many focus on niche areas such as customer experience analysis, brand strategy, and healthcare research. Each company brings unique specializations and innovative approaches that cater to a wide range of client needs, primarily serving roles in detail-oriented sectors like pharmaceuticals and retail.


Read on to discover the top market research companies in Georgia.


Top 22 Market Research Companies in Georgia


1. The Link Group

  • Website: tlg.com
  • Ownership type: Private
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 98%, Other 2%
  • Founded year: 1994
  • Headcount: 51-200
  • LinkedIn: the-link-group

The Link Group, based in Atlanta, Georgia, is a consulting firm that specializes in strategic insights and market research. Established in 1994, the company has built a reputation for providing customized research solutions tailored to the unique needs of its clients. With a workforce of approximately 159 employees, The Link Group focuses on understanding consumer behavior and market dynamics across various sectors, including pharmaceuticals and retail. Their methodology incorporates a blend of qualitative and quantitative research techniques, ensuring that they deliver actionable insights that drive business decisions. The firm prides itself on its commitment to integrity and collaboration, which is reflected in its high client retention rate, with 99% of its business stemming from repeat and referral clients. The Link Group operates without external funding, maintaining its independence and allowing for a more personalized approach to client service. Their dedication to research integrity and quality has made them a trusted partner for many Fortune 500 companies, further solidifying their position in the market research industry.


2. Cmi

  • Website: cmiresearch.com
  • Ownership type: Private
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 73%, China 7%, Brazil 7%, Other 13%
  • Founded year: 1985
  • Headcount: 11-50
  • LinkedIn: cmi_80524

CMI Research, based in Atlanta, Georgia, is a private market research firm founded in 1985. The company specializes in advanced analytics and customer experience insights, providing tailored research solutions primarily to Fortune 500 companies. CMI's services include a range of proprietary solutions designed to meet the unique needs of their clients. They focus on areas such as advertising insights, product development, and qualitative research, ensuring that their offerings are comprehensive and adaptable. CMI sends out over 13 million surveys annually and has built a reputation for delivering meaningful research that informs critical business decisions. Their team is characterized by a strong commitment to collaboration and transparency, positioning them as a reliable partner in the market research space.


3. MMR Research Associates, Inc.


MMR Research Associates, Inc., based in Roswell, Georgia, has been a player in the market research industry since its inception in 1999. The firm specializes in providing customized research solutions that help businesses understand market dynamics and consumer behavior. Utilizing both qualitative and quantitative research methods, MMR assists clients in making informed decisions that enhance their marketing and operational strategies. Their clientele ranges from Fortune 500 companies to small businesses, showcasing their ability to cater to various market needs. MMR's Framework 360°™ approach emphasizes understanding the business context before applying research methods, ensuring that the insights generated are relevant and actionable. The company has also expanded its offerings through The ExperienceBuilt™ Group, which focuses on translating research into meaningful consumer experiences. This evolution reflects their commitment to staying relevant in a rapidly changing industry.


4. Glass

  • Website: useglass.com
  • Ownership type: Venture Capital
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: Convertible note, April 2018
  • Founded year: 2016
  • Headcount: 11-50
  • LinkedIn: gauge-insights

Glass, founded in 2016 and based in Atlanta, Georgia, is a market research firm that specializes in providing a comprehensive research platform and expert partnerships. The company aims to help businesses gather essential customer insights, enabling informed decision-making. With a team of 28 employees, Glass serves a wide range of clients, from Fortune 100 companies to local small businesses. Their platform offers instant access to over 100 million respondents, allowing users to design and deploy surveys quickly. Glass emphasizes transparency in pricing and project management, ensuring clients have visibility into every detail of their research. The firm’s services include idea and concept testing, price sensitivity studies, ad and message testing, brand health tracking, and customer segmentation, among others. This broad array of offerings showcases their commitment to meeting various research needs in the market.


5. Compass Marketing Research


Compass Marketing Research, based in Norcross, Georgia, is a market research firm founded in 1980. With a small team of around 23 employees, they provide qualitative and quantitative research services tailored to various industries. Their offerings include focus groups, taste tests, and specialized recruiting, particularly for food and beverage studies. The firm operates a Culinary Research Center, which enhances their capabilities in conducting food-related research. They also have a strong focus on Hispanic consumer research, employing bilingual staff and maintaining a well-groomed database of consumers from various backgrounds. Their commitment to quality and customer service is evident in their operational approach, which emphasizes project management and execution. Compass Marketing Research has not reported any funding, indicating they operate independently without external financial backing.


6. The Bantam Group


The Bantam Group, founded in 1997 and based in Atlanta, Georgia, is a market research firm that focuses on brand strategy consulting. With a small team of 1-10 employees, they pride themselves on delivering insights that drive brand performance and inform marketing strategies. Their services include tools for brand health evaluation, market opportunity analysis, and customer journey assessments. The firm positions itself as the voice of the customer, emphasizing the importance of understanding consumer perceptions and behaviors. They cater to a variety of industries, including finance, healthcare, and consumer products, showcasing their adaptability and broad expertise in market research. The Bantam Group's commitment to providing actionable insights makes them a valuable partner for businesses looking to enhance their branding and marketing efforts.


7. Dynamic Research


Dynamic Research, based in Lawrenceville, Georgia, is a private market research firm established in 1996. The company specializes in both qualitative and quantitative research services, catering to major corporations across various industries, including telecommunications and automotive. Their service offerings include convention research, executive and medical interviews, focus groups, and mystery shopping, among others. Dynamic Research has built a reputation for providing valuable insights that assist clients in making informed business decisions. They have collaborated with well-known companies such as BellSouth, General Motors, and Wells Fargo, showcasing their capability to handle significant projects. The firm prides itself on its team of motivated professionals who are dedicated to delivering quality service, regardless of the project's size. Their experience spans various assignments, including notable events like the Olympic torch relay in 2002 and the 50th anniversary celebration of Corvette in Nashville. This extensive involvement in the industry highlights their relevance and expertise in market research.


8. Jackson Associates Research


Jackson Associates Research, founded in 1957, is a market research firm based in Atlanta, Georgia, with additional facilities in Los Angeles, California. The company specializes in qualitative research, sensory testing, and data collection services, catering to businesses and organizations that seek to understand consumer behavior. With a team of approximately 32 employees, Jackson Associates has built a reputation for its comprehensive research solutions that assist clients in making informed decisions. Their facilities are equipped to handle various types of research projects, including taste tests and focus groups, and they emphasize a rigorous training program for their staff to ensure high-quality data collection. The firm has been recognized for its excellence in the industry, particularly in sensory and food research, and has maintained a strong presence in the market for over six decades.


9. Fiorente Global

  • Website: fiorenteglobal.com
  • Ownership type: Private
  • Headquarters: Roswell, Georgia, United States (USA)
  • Employee distribution: Canada 56%, United States (USA) 44%
  • Founded year: 2017
  • Headcount: 11-50
  • LinkedIn: fiorente-global

Fiorente Global, based in Roswell, Georgia, is a market research consulting company founded in 2017. With a team of 27 employees, the firm specializes in project management and participant recruitment for research initiatives. They cater to businesses and organizations looking to conduct comprehensive market research across multiple industries. Fiorente Global prides itself on providing tailored solutions and dedicated support throughout the research process. Their services include participant recruitment, project management, and online research services, utilizing a web-enabled platform for various methodologies such as focus groups and surveys. The company has a strong presence in both the United States and Canada, with a commitment to quality and participant advocacy, ensuring that clients receive reliable and effective research outcomes.


10. A Closer Look

  • Website: a-closer-look.com
  • Ownership type: Corporate
  • Headquarters: Cumming, Georgia, United States (USA)
  • Employee distribution: United States (USA) 96%, Colombia 4%
  • Latest funding: June 2021
  • Founded year: 1994
  • Headcount: 51-200
  • LinkedIn: a-closer-look

A Closer Look, founded in 1994 and based in Cumming, Georgia, is a customer experience consultancy that specializes in providing insights aimed at enhancing brand loyalty and customer satisfaction. With a workforce of around 161 employees, the company has established itself as a significant player in the market research sector. They offer a range of services, including mystery shopping, market analysis, and focused feedback studies, which help businesses understand and improve their customer interactions. Their clientele spans various industries such as eCommerce, hospitality, and retail, showcasing their adaptability and relevance in different market segments. A Closer Look prides itself on its ability to collect first-party customer journey data, which allows them to provide authentic insights into customer experiences. This data-driven approach not only aids in identifying gaps in customer service but also supports businesses in making informed decisions to enhance their operational strategies.


11. Atlas Primary

  • Website: atlasprimary.io
  • Ownership type: Private
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: India 74%, United States (USA) 20%, United Kingdom (UK) 6%
  • Founded year: 2020
  • Headcount: 11-50
  • LinkedIn: atlasprimary

Atlas Primary, based in Atlanta, Georgia, is a market research firm that specializes in healthcare data collection solutions. Founded in 2020, the company has quickly positioned itself as a valuable partner for healthcare organizations and pharmaceutical companies. Atlas Primary offers a range of services, including quantitative and qualitative research, which are crucial for gathering insights in the healthcare sector. Their approach emphasizes data quality and customer service, ensuring that clients receive reliable information for informed decision-making. The company employs a multi-mode recruiting strategy to reach target audiences effectively, and they provide custom solutions tailored to various healthcare stakeholders, including physicians, patients, and hospital executives. With a team that boasts extensive experience in the field, Atlas Primary is dedicated to meeting the complex research needs of its clients, making it a noteworthy player in the market research industry.


12. Market Force Information

  • Website: marketforce.com
  • Ownership type: Corporate
  • Headquarters: Peachtree Corners, Georgia, United States (USA)
  • Employee distribution: United States (USA) 55%, United Kingdom (UK) 18%, Canada 17%, Other 10%
  • Latest funding: March 2024
  • Founded year: 2005
  • Headcount: 501-1000
  • LinkedIn: market-force-information

Market Force Information, founded in 2005 and based in Peachtree Corners, Georgia, is a consulting firm that specializes in mystery shopping and customer experience management. The company provides a suite of services aimed at helping multi-unit organizations across various industries, including restaurants, retail, and banking, to improve their operational performance and customer satisfaction. Market Force employs over 600 individuals and has a significant presence in the United States, the United Kingdom, Canada, and Spain. Their offerings include mystery shopping, employee engagement surveys, operational excellence assessments, and customer experience analytics. The firm utilizes a network of over 400,000 mystery shoppers to gather insights that inform their clients' strategies. This approach allows businesses to monitor compliance with brand standards and enhance the overall customer experience. Market Force's commitment to integrating technology with traditional market research methods further strengthens their position in the industry.


13. Wick

  • Website: wickinsights.com
  • Ownership type: Private
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Founded year: 2018
  • Headcount: 11-50
  • LinkedIn: thewick

Wick Insights, based in Atlanta, Georgia, is a market research agency founded in 2018. The company specializes in providing accurate and affordable survey research services, including opinion polling and impact measurement surveys. Wick aims to help businesses and organizations gain actionable insights through innovative technology and a modern reporting platform. With a team of experienced professionals, Wick has conducted thousands of surveys, utilizing various data collection methods to ensure project feasibility and timely delivery. Their commitment to transparency and affordability in research design further enhances their appeal to clients. Wick's focus on integrating technology into the research process allows them to offer a more efficient and user-friendly experience, making them a notable player in the market research industry.


14. AdametNext

  • Website: adametnext.com
  • Ownership type: Private
  • Headquarters: Duluth, Georgia, United States (USA)
  • Employee distribution: India 90%, United States (USA) 10%
  • Founded year: 2019
  • Headcount: 51-200
  • LinkedIn: adametnext

AdametNext is a consulting firm based in Duluth, Georgia, founded in 2019. The company specializes in brand insight and strategy support for the pharmaceutical sector, offering services such as competitive intelligence, forecasting, and marketing analytics. Their primary aim is to assist healthcare companies in making informed decisions that enhance their strategic planning and market understanding. AdametNext's clientele includes pharmaceutical and biotech firms, indicating their focus on a specific industry segment. The firm prides itself on a team of experienced consultants, many of whom have backgrounds as brand managers, which allows them to understand the unique challenges faced by their clients. With a significant portion of their workforce located in India, they leverage global expertise to deliver insights that drive decision-making in the healthcare space.


15. R Square Analytics

  • Website: rsquare-analytics.com
  • Ownership type: Private
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: India 52%, United States (USA) 38%, Canada 10%
  • Founded year: 2017
  • Headcount: 11-50
  • LinkedIn: r-square-analytics

R Square Analytics, founded in 2017 and based in Atlanta, Georgia, is a consulting firm that specializes in providing customized analytic solutions for businesses. With a team of around 21 employees, the firm operates across various sectors, including health and nutrition, personal care, and consumer packaged goods. R Square Analytics focuses on helping clients navigate complex market challenges through data-driven insights and strategic planning. Their services include financial simulation, market structure analysis, and marketing mix consulting, among others. The firm prides itself on delivering timely and actionable analytics, ensuring that clients can make informed decisions that enhance business performance. R Square Analytics has established a reputation for its ability to connect business issues with appropriate analytic solutions, making it a valuable partner for organizations looking to improve their market strategies.


16. AboutFace Corp.

  • Website: aboutfacecorp.com
  • Ownership type: Private
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1994
  • Headcount: 11-50
  • LinkedIn: aboutface-corp-

AboutFace Corp., based in Atlanta, Georgia, is a customer experience research firm founded in 1994. With a team of approximately 33 employees, the company focuses on providing insights and solutions aimed at enhancing customer satisfaction and operational performance. Their services include mystery shopping, customer experience (CX) research, and consulting tailored to various industries. AboutFace has developed a unique subscription model known as ARCHIE™, which streamlines the process of obtaining customer experience services. As a founding member of the Customer Experience Professionals Association (CXPA), AboutFace is actively involved in promoting best practices in customer experience research. Their client base primarily consists of businesses seeking to refine their customer engagement strategies, and they have established a reputation for delivering valuable insights that drive measurable improvements in client performance.


17. Well Played LLC

  • Website: wellplayedllc.com
  • Ownership type: Private
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2016
  • Headcount: 11-50
  • LinkedIn: well-played-llc

Well Played LLC, also known as Well Played Research, is a market research firm based in Atlanta, Georgia, founded in 2016. The company specializes in providing research-based consulting services tailored to the interactive entertainment industry, particularly video games. With a team of experienced professionals who possess deep knowledge of gaming, Well Played Research employs methodologies like meticulously-recruited focus groups and on-site gameplay research to deliver insights that help game companies navigate strategic challenges. Their innovative gaming lab enhances their ability to conduct effective research, ensuring that clients receive relevant and actionable data throughout a video game's lifecycle. Well Played LLC serves a range of clients in the gaming sector, offering expertise that spans entertainment, technology, and pop culture.


18. Noell Consulting Group

  • Website: noellconsulting.com
  • Ownership type: Private
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2008
  • Headcount: 11-50
  • LinkedIn: noell-consulting-group

Noell Consulting Group, based in Atlanta, Georgia, is a consulting firm founded in 2008 that specializes in real estate. The firm provides comprehensive market analysis, consumer research, and financial analysis to clients in both the private and public sectors. With a team of experienced professionals, Noell Consulting Group assists clients in navigating real estate trends and optimizing their projects for success. Their services include understanding market demand, assessing competitive landscapes, and providing strategic insights that help clients position their projects effectively. The firm has worked on numerous projects across the United States, delivering tailored research and advice that supports the development of urban rental communities, mixed-use projects, and various other real estate ventures. Noell Consulting Group's commitment to market-driven strategies and their collaborative approach with clients highlight their relevance in the market research industry.


19. 1q

  • Website: 1q.com
  • Ownership type: Venture Capital
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: Seed, $25,000, September 2014
  • Founded year: 2012
  • Headcount: 11-50
  • LinkedIn: 1q

1Q, founded in 2012 and based in Atlanta, Georgia, operates as a market research company specializing in consumer engagement. The firm provides a platform that enables brands to obtain real-time insights and feedback through polling, geo-targeting, and analytics. With a focus on a pay-per-response model, 1Q ensures that consumers are compensated instantly for their participation, fostering a reliable and engaged respondent base. The company has developed patented technologies that enhance its polling capabilities, including geo-fencing for precise targeting of respondents based on their location. 1Q has attracted venture capital funding, with its last reported funding round in 2014, which supports its ongoing operations and innovation in the market research sector. Trusted by various brands, 1Q positions itself as a go-to solution for businesses seeking immediate and actionable consumer insights.


20. DENMARK The Agency

  • Website: denmarktheagency.com
  • Ownership type: Private
  • Headquarters: Sandy Springs, Georgia, United States (USA)
  • Employee distribution: Denmark 50%, United States (USA) 50%
  • Founded year: 1986
  • Headcount: 11-50
  • LinkedIn: denmark-the-agency-

DENMARK The Agency, based in Sandy Springs, Georgia, is a marketing and advertising agency founded in 1986. With a team of 24 employees, the agency specializes in connecting brands with consumers through strategic insights and creative solutions. Their service offerings include branding, market research, and creative campaigns, with a strong focus on industries such as healthcare and financial services. The agency prides itself on delivering measurable results and enhancing brand visibility. They conduct various forms of market research, including qualitative and quantitative studies, customer segmentation, and communications assessments, which help clients understand their target audiences and market dynamics. This combination of marketing expertise and research capabilities allows them to craft impactful strategies that resonate with consumers. However, they do not appear to have received any external funding, indicating a self-sustained business model.


21. Worthix

  • Website: worthix.com
  • Ownership type: Venture Capital
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: Brazil 58%, United States (USA) 42%
  • Latest funding: $6.2M, October 2023
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: worthix

Worthix, founded in 2015 and headquartered in Atlanta, Georgia, is a customer experience solutions provider that specializes in customer value alignment. The company offers a unique platform designed to help businesses understand and prioritize what customers value most. By utilizing artificial intelligence, Worthix enhances the quality of customer conversations, providing unbiased insights that inform strategic decisions. Their services cater to various industries, focusing on improving business strategies through enhanced customer insights. Worthix has gained recognition in the market research field, having been selected by notable accelerators and organizations, and has recently secured funding of over $6 million in October 2023, indicating strong investor confidence in their innovative approach.


22. BMG Solutions

  • Website: bmurphygroup.com
  • Ownership type: Private
  • Headquarters: Roswell, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2009
  • Headcount: 1-10
  • LinkedIn: brian-murphy-group-bmg

BMG Solutions, also known as the Brian Murphy Group, is a market intelligence provider based in Roswell, Georgia. Founded in 2009, the company focuses on the higher education sector, offering data analytics solutions and outreach services tailored to the needs of institutional leadership teams, academic publishers, and edtech providers. Their proprietary tool, the bmg Discovery Market Intelligence Engine, serves as a comprehensive database that provides up-to-date curriculum and course-specific data. This enables clients to make informed strategic decisions based on accurate and timely information. BMG Solutions has established itself as a critical resource for stakeholders in higher education, helping them navigate competitive dynamics and optimize their offerings. The company has not reported any funding, indicating a self-sustaining business model that relies on its specialized services and expertise in the education market.



Market Research Insights: Key Companies in Georgia


CompanyHeadquarterSizeFoundedOwnership
The Link GroupAtlanta, Georgia, United States (USA)51-2001994Private
CmiAtlanta, Georgia, United States (USA)11-501985Private
MMR Research Associates, Inc.Roswell, Georgia, United States (USA)11-501999Private
GlassAtlanta, Georgia, United States (USA)11-502016Venture Capital
Compass Marketing ResearchNorcross, Georgia, United States (USA)1-101980Private
The Bantam GroupAtlanta, Georgia, United States (USA)1-101997Private
Dynamic ResearchLawrenceville, Georgia, United States (USA)1-101996Private
Jackson Associates ResearchAtlanta, Georgia, United States (USA)11-501957Private
Fiorente GlobalRoswell, Georgia, United States (USA)11-502017Private
A Closer LookCumming, Georgia, United States (USA)51-2001994Corporate
Atlas PrimaryAtlanta, Georgia, United States (USA)11-502020Private
Market Force InformationPeachtree Corners, Georgia, United States (USA)501-10002005Corporate
WickAtlanta, Georgia, United States (USA)11-502018Private
AdametNextDuluth, Georgia, United States (USA)51-2002019Private
R Square AnalyticsAtlanta, Georgia, United States (USA)11-502017Private
AboutFace Corp.Atlanta, Georgia, United States (USA)11-501994Private
Well Played LLCAtlanta, Georgia, United States (USA)11-502016Private
Noell Consulting GroupAtlanta, Georgia, United States (USA)11-502008Private
1qAtlanta, Georgia, United States (USA)11-502012Venture Capital
DENMARK The AgencySandy Springs, Georgia, United States (USA)11-501986Private
WorthixAtlanta, Georgia, United States (USA)51-2002015Venture Capital
BMG SolutionsRoswell, Georgia, United States (USA)1-102009Private


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