The life insurance industry in New Jersey provides essential financial protection for individuals and families. Companies range from independent agencies to larger firms, offering customizable policies including individual life, long-term care, and disability insurance. With increasing awareness around financial security, the industry's emphasis is shifting toward personalized services, innovative products, and digital engagement. The aftermath of global events has amplified demand for reliable coverage, prompting insurers to enhance their service delivery and streamline processes. Additionally, a growing trend is the integration of technology in policy management, making insurance more accessible and user-friendly for policyholders.


This list features a collection of 22 notable life insurance companies across New Jersey, representing varying sizes and origins. Established between 1934 and 2020, these companies include independent agencies and corporate entities headquartered in locations like Millstone and Paramus. With employee counts ranging from ten to over two hundred, they offer services primarily focused on life, health, and business insurance. Many agencies emphasize personalized insurance solutions tailored to their clients’ individual needs, which underscores their commitment to client satisfaction and community service.


Read on to uncover key insights about New Jersey's life insurance companies.


Top 22 Life Insurance Companies in New Jersey


1. Liberty Insurance Associates


Liberty Insurance Associates, based in Millstone, New Jersey, is an independent insurance agency that has been serving clients since 1934. With a team of approximately 35 employees, the agency specializes in a comprehensive suite of insurance products, including personal, business, and life insurance, as well as wealth management services. They prioritize client advocacy, providing tailored solutions to help individuals and businesses manage risks and secure their financial futures. Their life insurance offerings include individual life insurance, long-term disability insurance, and long-term care insurance, reflecting their commitment to addressing the needs of their clients. Liberty Insurance Associates has also been recognized for its community involvement and has received awards within the insurance industry, highlighting their dedication to service and expertise.


2. Certified Financial Services

  • Website: cfsllc.com
  • Ownership type: Private
  • Headquarters: Paramus, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1986
  • Headcount: 51-200
  • LinkedIn: certified-financial-services

Certified Financial Services (CFS), founded in 1986 and based in Paramus, New Jersey, is a private financial services company that specializes in life insurance, income protection, and retirement planning solutions. With a workforce of approximately 215 employees, CFS has established a significant presence in the financial services industry. The firm serves over 39,000 families and businesses, providing tailored financial strategies aimed at achieving financial security and preparing for future uncertainties. As of December 31, 2023, CFS reported life insurance coverage in force exceeding $21 billion, with nearly 35,000 policies active. They also manage substantial income protection policies, showcasing their commitment to safeguarding clients' financial futures. CFS operates multiple offices across New Jersey and Connecticut, enhancing their accessibility to clients. Their affiliation with Park Avenue Securities and The Guardian Life Insurance Company of America further solidifies their position in the life insurance market, allowing them to offer a range of products and services designed to meet the needs of their clients.


3. Meyer and Associates

  • Website: meyerandassoc.com
  • Ownership type: Corporate
  • Headquarters: Chatham, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: May 2011
  • Founded year: 1973
  • Headcount: 11-50
  • LinkedIn: meyer-and-associates

Meyer and Associates, based in Chatham, New Jersey, is an insurance agency and financial services provider founded in 1973. The company specializes in a variety of insurance products, prominently featuring life insurance and long-term care insurance. They cater to both individuals and organizations, focusing on delivering customized insurance and financial solutions that align with their clients' needs. Meyer and Associates has built a reputation for excellent service, as evidenced by numerous testimonials from satisfied clients. They have also developed partnerships with over 150 insured groups, including various educational institutions, to offer tailored insurance programs to alumni and their families. This strategic approach not only enhances their market reach but also solidifies their role in the life insurance industry. The company operates exclusively within the United States and has a workforce of approximately 64 employees, reflecting a small to medium-sized enterprise structure.


4. J. Byrne Agency

  • Website: jbyrneagency.com
  • Ownership type: Family Owned
  • Headquarters: Wildwood, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1946
  • Headcount: 51-200
  • LinkedIn: j.-byrne-agency-inc.

J. Byrne Agency, based in Wildwood, New Jersey, has been serving the insurance needs of individuals and businesses since its founding in 1946. As a family-owned agency, it prides itself on providing personalized service and a range of insurance products, including life insurance, auto, homeowners, and business insurance. The agency is dedicated to protecting clients' assets and managing risks effectively. Beyond their insurance offerings, J. Byrne Agency actively engages in community initiatives, contributing to local causes and supporting organizations like the Community Food Bank of New Jersey. Their commitment to customer satisfaction is reflected in positive client testimonials, highlighting their reliability and community-oriented approach. With a team of around 52 employees, they maintain a strong local presence, focusing on building lasting relationships with their clients.


5. Dempsey, Weiss & Associates


Dempsey, Weiss & Associates is an insurance agency and financial advisory firm based in Elmer, New Jersey. Founded in 1989, the company has built a reputation for providing tailored insurance solutions and expert financial guidance to both individual consumers and businesses. With a team of experienced professionals, they offer a wide array of services, including life insurance, retirement planning, investment advising, and various types of commercial insurance. Their focus on personalized service allows them to cater to the unique needs of their clients, particularly in the agricultural and small business sectors. The firm prides itself on its commitment to customer service, aiming to deliver exceptional client experiences through knowledgeable and dedicated staff. Dempsey, Weiss & Associates operates without reported funding, relying on its established client relationships and local market expertise to drive its business.


6. Plum Life

  • Website: helloplum.com
  • Ownership type: Corporate
  • Headquarters: Berkeley Heights, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: June 2024
  • Founded year: 2020
  • Headcount: 11-50
  • LinkedIn: plum-life

Plum Life, based in Berkeley Heights, New Jersey, is an insurance company that specializes in life insurance coverage. Founded in 2020, the company aims to provide financial security for families through a range of products, including instant, whole, and accelerated life insurance. Plum Life operates through a network of agents who assist customers in navigating their insurance needs. This model allows them to offer personalized service, which can be particularly beneficial for clients looking for tailored solutions. Despite being a newcomer in the industry, Plum Life is actively engaged in the life insurance sector, focusing on making coverage accessible and straightforward for individuals.


7. Otterstedt Insurance Agency

  • Website: otterstedt.com
  • Ownership type: Private
  • Headquarters: Englewood Cliffs, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1919
  • Headcount: 51-200
  • LinkedIn: otterstedt-insurance-agency

Otterstedt Insurance Agency, founded in 1919, is a private insurance agency based in Englewood Cliffs, New Jersey. With a workforce of around 102 employees, the agency has built a reputation for providing a wide array of insurance products tailored to both individual consumers and businesses. Their offerings include personal insurance such as auto, homeowners, renters, and life insurance, as well as comprehensive business insurance solutions. Otterstedt prides itself on its personalized service, helping clients navigate their insurance needs effectively. The agency has been recognized as one of the top 50 insurance agencies in the country, reflecting its strong standing in the industry. They leverage their relationships with various insurance companies to offer competitive rates and policies tailored to client needs. Otterstedt's commitment to customer service is evident in the testimonials from satisfied clients, highlighting their responsiveness and dedication to client success.


8. M&C Insurance Agency, Inc.

  • Website: mandcinsurance.com
  • Ownership type: Private
  • Headquarters: Pennsauken Township, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1984
  • Headcount: 11-50
  • LinkedIn: m%26c-insurance-agency-inc.

M&C Insurance Agency, Inc. is an independent insurance agency based in Pennsauken Township, New Jersey, established in 1984. With a workforce of approximately 37 employees, the agency serves both individual consumers and businesses across New Jersey and surrounding states, including Pennsylvania, Delaware, and New York. The agency specializes in a variety of insurance products, including personal, commercial, life, and health insurance. M&C Insurance Agency prides itself on providing customized insurance solutions that cater to the specific needs of its clients. The agency has built long-term relationships with several national and regional insurance carriers, allowing it to offer competitive pricing and a range of coverage options. Their commitment to community service is evident through the involvement of their leadership in local initiatives, further solidifying their presence in the insurance industry.


9. Johl & Company

  • Website: johl.com
  • Ownership type: Private
  • Headquarters: Westwood, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1963
  • Headcount: 11-50
  • LinkedIn: johlandcompany

Johl & Company, based in Westwood, New Jersey, is an insurance agency that has been serving clients since 1963. With a team of approximately 28 employees, the agency provides a wide array of insurance products, including auto, homeowners, life, and health insurance. They cater to both individual consumers and businesses, helping clients manage risks associated with personal and commercial activities. Johl & Company emphasizes customer service, aiming to deliver tailored insurance solutions that meet the specific needs of their clients. Their commitment to the community is evident, as they actively participate in local events and support the residents of Westwood and surrounding areas. The agency's focus on personalized service and community involvement highlights their dedication to their clients, particularly during critical times such as claims processing.


10. Madison Brokerage

  • Website: madisonbrokerage.com
  • Ownership type: Private
  • Headquarters: Florham Park, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2006
  • Headcount: 11-50
  • LinkedIn: madison-brokerage

Madison Brokerage, founded in 2006 and based in Florham Park, New Jersey, operates as a private insurance brokerage. The company offers a variety of insurance products, including life insurance, disability insurance, and annuities. They focus on collaborating with independent agents and financial planners, providing customized insurance solutions that cater to the specific needs of their clients. Madison Brokerage also emphasizes underwriting support, offering resources and tools to streamline the process for agents. As a subsidiary of Acrisure LLC, Madison Brokerage benefits from a broader network and resources, enhancing their ability to serve clients effectively. Their commitment to supporting advisors in growing their businesses and guiding their clients reflects a strategic approach to the insurance market.


11. MassMutual New Jersey-NYC

  • Website: nj-nyc.massmutual.com
  • Ownership type: Private
  • Headquarters: Warren, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1998
  • Headcount: 51-200
  • LinkedIn: massmutual-nj-nyc

MassMutual New Jersey-NYC, founded in 1998, is a private financial services company based in Warren, New Jersey. With a team of approximately 101 employees, the firm specializes in offering a comprehensive suite of financial products, including life insurance, retirement accounts, and investment services. They cater to both individuals and families looking for financial security and planning, as well as businesses seeking employee benefits. The company operates through a network of financial professionals who provide personalized financial strategies tailored to the unique needs of their clients. Their commitment to helping clients navigate financial uncertainties and prepare for the future is evident in their extensive offerings, which include life insurance, long-term care, and disability income insurance. MassMutual New Jersey-NYC is part of a larger organization, Massachusetts Mutual Life Insurance Company, which enhances their credibility in the life insurance market.


12. Acorn Financial Services, Inc.

  • Website: acornfs.com
  • Ownership type: Private
  • Headquarters: Livingston, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1984
  • Headcount: 51-200
  • LinkedIn: acorn-finacial-services

Acorn Financial Services, Inc., founded in 1984 and based in Livingston, New Jersey, is a financial services firm that provides a variety of products aimed at helping individuals and businesses manage their financial health. The company specializes in life insurance, long-term care insurance, and disability income insurance, among other offerings. Acorn Financial Services emphasizes personalized solutions tailored to the unique needs of their clients, which include both individuals and businesses. They leverage partnerships with various financial organizations to deliver quality services and products. With offices across New Jersey, Pennsylvania, New York, and Connecticut, Acorn Financial Services has established a significant presence in the Northeast, focusing on building long-term relationships and trust with their clients. Their commitment to financial planning and wealth protection positions them as a relevant player in the life insurance sector.


13. Globe Life American Income Division: Giglione Ackerman Organization


Globe Life American Income Division: Giglione Ackerman Organization, based in Edison, New Jersey, operates as an insurance agency specializing in life insurance and supplemental health benefits. Established in 1982, the organization serves individuals and families, providing essential financial protection against unforeseen events. Their business model emphasizes direct customer engagement, utilizing virtual interviews to offer personalized service. This approach not only caters to the needs of modern consumers but also positions the company as a responsive player in the insurance industry. The organization is part of a larger network that has reported significant production milestones, indicating a robust operational capacity. Furthermore, their commitment to community service through initiatives like annual charity drives showcases their dedication to social impact, enhancing their standing in the insurance sector.


14. First Jersey Insurance Agency, Inc.

  • Website: fjins.net
  • Ownership type: Private
  • Headquarters: Freehold Township, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1985
  • Headcount: 11-50
  • LinkedIn: first-jersey-insurance-agency-inc

First Jersey Insurance Agency, Inc., established in 1985, is an insurance agency based in Freehold Township, New Jersey. The agency specializes in a variety of insurance and financial services, prominently featuring life insurance among its offerings. They cater to both individual consumers and businesses, providing tailored insurance solutions that aim to secure health and financial futures. The agency emphasizes the importance of education in the insurance process, ensuring clients understand their options and the implications of their choices. Their team consists of independent insurance professionals who are trained to offer high-quality products and services. This focus on personalized service and client trust has fostered long-term relationships with their clientele, contributing to their sustained relevance in the industry.


15. Trust Financial Services, LLC

  • Website: tfsbrokerage.com
  • Ownership type: Corporate
  • Headquarters: Florham Park, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 86%, Brazil 14%
  • Latest funding: October 2013
  • Founded year: 2003
  • Headcount: 11-50
  • LinkedIn: trust-financial-services

Trust Financial Services, LLC, founded in 2003 by Ken Scaglione, operates out of Florham Park, New Jersey. The company specializes in life insurance and related financial products, serving as a brokerage general agency. They primarily assist financial advisors and independent agents by simplifying the complexities of life insurance sales. Their offerings include business owner planning, income planning, retirement planning, and estate planning. Trust Financial Services prides itself on providing a high level of service, ensuring that each transaction receives personal attention. They are affiliated with various insurance carriers, which allows them to offer a broad range of products, including long-term care insurance and disability insurance. The firm is also a member of the Insurance Designers of America (IDA), indicating their active involvement in the insurance community. With a team of dedicated professionals, Trust Financial Services aims to enhance the capabilities of their partners and help them meet their clients' needs effectively.


16. Owens Group Insurance

  • Website: owensgroup.com
  • Ownership type: Family Owned
  • Headquarters: Englewood Cliffs, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1957
  • Headcount: 11-50
  • LinkedIn: owens-group-limited-inc-

Owens Group Insurance, based in Englewood Cliffs, New Jersey, is a family-owned insurance agency that has been serving clients since 1957. The company specializes in a wide array of insurance solutions, including personal, life, health, employee benefits, and business insurance. With a team of dedicated professionals, Owens Group emphasizes personalized service and expertise in risk management. They have established strong partnerships with reputable insurers, allowing them to offer tailored insurance products that meet the unique needs of individuals, families, and businesses. Their life insurance offerings include individual life policies, long-term care insurance, and disability income coverage, showcasing their commitment to protecting clients' financial security. The company also engages in community support through The Owens Group Foundation, reflecting their dedication to social responsibility.


17. PRIME Insurance Agency

  • Website: primeins.com
  • Ownership type: Private
  • Headquarters: Lakewood, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2001
  • Headcount: 11-50
  • LinkedIn: prime-insurance-agency

Founded in 2001, PRIME Insurance Agency is a private insurance agency based in Lakewood, New Jersey, with additional offices in New York. The agency has grown from humble beginnings in a garage to a modern facility that serves thousands of clients. They provide a variety of insurance products, including auto, homeowner, flood, life, and business insurance. Their approach emphasizes personalized service, with agents available beyond standard business hours to cater to client needs. PRIME Insurance Agency has established relationships with 43 insurance companies, allowing them to offer competitive quotes and tailored coverage options. Their commitment to customer satisfaction is reflected in positive testimonials from clients who appreciate the attention and care they receive, regardless of the size of their insurance needs.


18. Risk Strategies | KRA Insurance

  • Website: krainsurance.com
  • Ownership type: Private
  • Headquarters: Springfield, New Jersey, United States (USA)
  • Employee distribution: Kenya 100%
  • Founded year: 1950
  • Headcount: 11-50
  • LinkedIn: krainsurance

Risk Strategies | KRA Insurance, based in Springfield, New Jersey, has been serving clients since 1950. As an independent insurance agency, they provide a wide array of insurance products, including personal, business, employee benefits, and notably, life insurance. Their commitment to understanding client needs allows them to offer tailored insurance solutions that help individuals and businesses manage risks effectively. KRA Insurance is particularly active in the tri-state area, focusing on building long-term relationships with clients through personalized service. Their team of licensed insurance advisors is dedicated to guiding clients through the complexities of insurance, ensuring they have the right coverage for their unique situations. The agency's involvement in the community and emphasis on client-first service further enhance their reputation in the industry.


19. McMahon Insurance Agency

  • Website: mcmahonagency.com
  • Ownership type: Private
  • Headquarters: Ocean Township, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1922
  • Headcount: 11-50
  • LinkedIn: mcmahoninsuranceagency

McMahon Insurance Agency, established in 1922, is a private insurance agency located in Ocean Township, New Jersey. With a workforce of approximately 49 employees, the agency has built a reputation for providing a wide array of insurance products, including homeowners, flood, business, and life insurance. They serve both individual consumers and businesses, focusing on risk management and asset protection. The agency operates multiple locations across New Jersey, including Ocean City, Marmora, and Cape May, and has a strong commitment to customer service, which is reflected in their long-standing relationships with clients. McMahon Insurance Agency is recognized for its expertise in flood insurance, having been named the National Flood Insurance Program Agent of the Year. Their independent status allows them to work with over 35 top-rated underwriters, ensuring competitive pricing and tailored coverage options for their clients.


20. Zenith Marketing Group

  • Website: zenithmarketing.com
  • Ownership type: Corporate
  • Headquarters: Freehold Township, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: March 2018
  • Founded year: 1995
  • Headcount: 51-200
  • LinkedIn: zenith-marketing-group

Zenith Marketing Group, also known as Ash Brokerage, is an insurance brokerage firm based in Freehold Township, New Jersey. Founded in 1995, the company specializes in providing a variety of insurance solutions, including life insurance, retirement planning, long-term care, and disability insurance. Ash Brokerage primarily serves financial professionals, such as advisors and wealth managers, by equipping them with the necessary tools and resources to secure their clients' financial futures. The firm operates as a partner in success, emphasizing relationship-building and tailored support for its clients. With a workforce of around 34 employees, Ash Brokerage represents over 80 top-rated insurance carriers, allowing them to offer a wide array of products and services to meet the unique needs of their clients. Their commitment to education and innovation is evident through their extensive library of resources, webinars, and case studies designed to help financial professionals grow their businesses and better serve their clients.


21. Legacy Planning Group, LLC

  • Website: lpgnj.com
  • Ownership type: Private
  • Headquarters: Keyport, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2010
  • Headcount: 11-50
  • LinkedIn: legacy-planning-group-llc

Legacy Planning Group, LLC, also known as Legacy Insurance Group, is an independent insurance agency based in Keyport, New Jersey. Founded in 2010, the company has grown to employ a team of 11 to 50 professionals. They specialize in a wide array of insurance products, prominently featuring life insurance options such as individual life insurance, final expense insurance, and fixed annuities. In addition to life insurance, they provide personal, business, health, and Medicare insurance, catering to both individual consumers and businesses. Their operational footprint spans New Jersey, New York, Pennsylvania, and Florida, allowing them to serve a significant client base. As an independent agency, Legacy Planning Group collaborates with a selection of reputable insurance carriers, enabling them to offer competitive coverage tailored to the unique needs of their clients. Their commitment to customer service and expert guidance is evident in their approach to helping clients navigate the complexities of the insurance market.


22. Insurance Agencies, Inc


Insurance Agencies, Inc. is a private insurance agency based in Northfield, New Jersey, established in 1988. The agency provides a comprehensive suite of insurance products, including home, auto, life, health, and business insurance. They cater to both individual consumers and businesses, emphasizing personalized service and competitive pricing. With a network of partnerships with various insurance carriers, Insurance Agencies, Inc. aims to deliver tailored solutions that meet the unique needs of their clients. Their commitment to exceptional customer service is evident in their operational philosophy, which prioritizes understanding client needs and fostering long-term relationships. The agency is licensed to operate in multiple states, including New Jersey, New York, and Pennsylvania, and has a history of community involvement and philanthropy, supporting various local organizations. Their team is composed of trained professionals who are knowledgeable in the insurance products they offer, ensuring clients receive informed guidance.



Life Insurance Insights: Key Companies in New Jersey


CompanyHeadquarterSizeFoundedOwnership
Liberty Insurance AssociatesMillstone, New Jersey, United States (USA)11-501934Private
Certified Financial ServicesParamus, New Jersey, United States (USA)51-2001986Private
Meyer and AssociatesChatham, New Jersey, United States (USA)11-501973Corporate
J. Byrne AgencyWildwood, New Jersey, United States (USA)51-2001946Family Owned
Dempsey, Weiss & AssociatesElmer, New Jersey, United States (USA)11-501989Private
Plum LifeBerkeley Heights, New Jersey, United States (USA)11-502020Corporate
Otterstedt Insurance AgencyEnglewood Cliffs, New Jersey, United States (USA)51-2001919Private
M&C Insurance Agency, Inc.Pennsauken Township, New Jersey, United States (USA)11-501984Private
Johl & CompanyWestwood, New Jersey, United States (USA)11-501963Private
Madison BrokerageFlorham Park, New Jersey, United States (USA)11-502006Private
MassMutual New Jersey-NYCWarren, New Jersey, United States (USA)51-2001998Private
Acorn Financial Services, Inc.Livingston, New Jersey, United States (USA)51-2001984Private
Globe Life American Income Division: Giglione Ackerman OrganizationEdison, New Jersey, United States (USA)51-2001982Private
First Jersey Insurance Agency, Inc.Freehold Township, New Jersey, United States (USA)11-501985Private
Trust Financial Services, LLCFlorham Park, New Jersey, United States (USA)11-502003Corporate
Owens Group InsuranceEnglewood Cliffs, New Jersey, United States (USA)11-501957Family Owned
PRIME Insurance AgencyLakewood, New Jersey, United States (USA)11-502001Private
Risk Strategies | KRA InsuranceSpringfield, New Jersey, United States (USA)11-501950Private
McMahon Insurance AgencyOcean Township, New Jersey, United States (USA)11-501922Private
Zenith Marketing GroupFreehold Township, New Jersey, United States (USA)51-2001995Corporate
Legacy Planning Group, LLCKeyport, New Jersey, United States (USA)11-502010Private
Insurance Agencies, IncNorthfield, New Jersey, United States (USA)51-2001988Private


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