The home gym equipment company sector focuses on providing consumers with workout solutions tailored for personal fitness needs. With a surge in demand for at-home exercise options, manufacturers are innovating equipment that caters to various fitness levels. This growing industry not only offers traditional machines like treadmills and resistance bands but also integrates smart technology to enhance user experience. As more people prioritize health and wellness, the shift towards home fitness is likely to continue, driving advancements in product design, online shopping capabilities, and customer engagement strategies.

This list showcases 22 companies that operate in the home gym equipment sector, with various sizes ranging from small startups to large manufacturers. Headquartered in locations from the United States to Germany and India, these companies have been founded as early as 1947 to as recently as 2015. Their specializations vary greatly, reflecting the industry's response to consumer needs, providing everything from high-intensity cardio machines to compact strength training gear that fits easily in home settings.

Read on for insights into the top home gym equipment companies.

Top 22 Home Gym Equipment Companies

1. Life Fitness / Hammer Strength

• Website: lifefitness.com
• Ownership type: Private Equity
• Headquarters: Rosemont, Illinois, United States (USA)
• Employee distribution: United States (USA) 56%, United Kingdom (UK) 8%, Brazil 6%, Other 30%
• Latest funding: $490.0M, May 2019
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: life-fitness

Life Fitness / Hammer Strength, founded in 1977 and based in Rosemont, Illinois, is a prominent manufacturer of fitness equipment. The company specializes in a broad array of cardiovascular and strength training equipment, catering to various markets, including health clubs, hospitality, and home gyms. Life Fitness is dedicated to enhancing physical wellness through high-quality products and innovative digital solutions. Their offerings include treadmills, ellipticals, strength training machines, and a variety of accessories designed to optimize the workout experience. The company has also received significant funding, amounting to $490 million in 2019, which underscores its active role in the fitness equipment sector. Life Fitness is committed to providing exceptional support services, ensuring that users have access to the resources they need to maximize their fitness journeys.

2. Tonal

• Website: tonal.com
• Ownership type: Private Equity
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 74%, Canada 20%, Taiwan 3%, Other 3%
• Latest funding: $130.0M, April 2023
• Founded year: 2015
• Headcount: 501-1000
• LinkedIn: tonal-strong

Tonal, established in 2015 and based in San Francisco, California, is a private equity-backed company specializing in home gym equipment. The company offers a smart home gym machine that integrates advanced technology with personalized training programs, catering to fitness enthusiasts looking for effective strength training solutions at home. Tonal's innovative approach includes features such as adaptive weight resistance, real-time performance tracking, and tailored workout plans, making it a compelling option for users. The company has also secured significant funding, with a recent investment of $130 million in April 2023, which underscores its growth trajectory and commitment to enhancing the home fitness experience. Tonal's business model includes product sales, professional installation, and ongoing customer support, further solidifying its position in the fitness industry.

3. Sport-Tiedje Group

• Website: sport-tiedje.de
• Ownership type: Private
• Headquarters: Schleswig, Schleswig-Holstein, Germany
• Founded year: 1984
• Headcount: 501-1000
• LinkedIn: sport-tiedje-gmbh

Sport-Tiedje Group, now known as Fitshop, is a private retail company based in Schleswig, Germany, specializing in fitness equipment and accessories. Established in 1984, the company has built a reputation as a trusted expert in home fitness solutions. Fitshop offers an extensive range of products, including devices for endurance training, strength training, and wellness activities. With a customer base exceeding 3.7 million, the company emphasizes customer satisfaction and has received accolades for its online shopping experience. Fitshop operates 67 physical stores across Europe, providing customers with the opportunity to test equipment in person. The company is dedicated to making fitness accessible and convenient for individuals looking to enhance their health and well-being through home exercise.

4. Rogue Fitness

• Website: roguefitness.com
• Ownership type: Private
• Headquarters: Columbus, Ohio, United States (USA)
• Employee distribution: United States (USA) 96%, Finland 2%, Other 2%
• Founded year: 2006
• Headcount: 1001-5000
• LinkedIn: rogue-fitness

Rogue Fitness, based in Columbus, Ohio, is a prominent manufacturer and retailer of fitness equipment. Established in 2006, the company specializes in producing a wide array of gym equipment, including barbells, plates, and conditioning tools. Rogue Fitness caters to a broad audience, including individual consumers, businesses, and organizations within the fitness industry. Their online store facilitates direct purchases, enhancing customer accessibility. Rogue Fitness is also known for its involvement in the CrossFit community and hosts events like the Rogue Invitational, showcasing its commitment to promoting fitness culture. With a workforce of approximately 493 employees, the company has grown significantly since its inception, reflecting its active role in the fitness equipment sector.

5. TRUE Fitness

• Website: truefitness.com
• Ownership type: Family Owned
• Headquarters: St. Louis, Missouri, United States (USA)
• Employee distribution: United States (USA) 68%, Singapore 14%, India 8%, Other 9%
• Founded year: 1981
• Headcount: 51-200
• LinkedIn: true-fitness

TRUE Fitness, based in St. Louis, Missouri, is a family-owned fitness equipment manufacturer that has been in operation since 1981. The company specializes in producing high-quality commercial and home fitness equipment, catering to a wide range of clients, including health clubs, educational institutions, and individual consumers. Their product lineup features a variety of equipment such as treadmills, ellipticals, and strength training machines, all designed with an emphasis on durability and performance. TRUE Fitness prides itself on its commitment to quality and customer service, which has helped it maintain a strong reputation in the fitness industry. The company is recognized as the largest privately-held commercial fitness equipment manufacturer in the United States, and it has built a loyal customer base over the years. TRUE Fitness also engages in community support initiatives, further solidifying its role in the fitness sector.

6. Precor

• Website: precor.com
• Ownership type: Corporate
• Headquarters: Woodinville, Washington, United States (USA)
• Employee distribution: United States (USA) 78%, United Kingdom (UK) 5%, Germany 5%, Other 12%
• Latest funding: $420.0M, December 2020
• Founded year: 1980
• Headcount: 501-1000
• LinkedIn: precor

Precor, founded in 1980 and headquartered in Woodinville, Washington, is a prominent manufacturer of fitness equipment. The company specializes in high-quality gym equipment and fitness solutions, catering to a wide range of customers, including commercial gyms, corporate fitness centers, and educational institutions. Precor has a strong global footprint, operating in over 100 countries, and is known for its commitment to enhancing physical fitness and wellness through innovative product design. The company has received substantial funding, with a notable amount of $420 million reported in December 2020, which underscores its ongoing relevance and investment in growth. Precor's product offerings include cardio machines, strength training equipment, and connected fitness solutions, making it a significant player in the fitness industry.

7. PowerBlock Inc.

• Website: powerblock.com
• Ownership type: Private
• Headquarters: Burnsville, Minnesota, United States (USA)
• Employee distribution: United States (USA) 80%, Indonesia 20%
• Founded year: 1993
• Headcount: 11-50
• LinkedIn: powerblock-inc-

PowerBlock Inc., based in Burnsville, Minnesota, is a private company that has been manufacturing and retailing fitness equipment since 1993. The company specializes in adjustable dumbbells and a range of home gym workout equipment, catering to fitness enthusiasts who seek effective and space-efficient solutions for their workouts. PowerBlock's product lineup includes various models of adjustable dumbbells, kettlebells, and gym accessories, all designed to enhance the home workout experience. Notably, their adjustable dumbbells are recognized for their stability and durability, making them a preferred choice in both home gyms and professional training facilities. PowerBlock's commitment to quality and innovation has established them as a relevant player in the fitness equipment market.

8. Cybex International, Inc.

• Website: cybexintl.com
• Ownership type: Corporate
• Headquarters: Medway, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 69%, India 10%, Italy 5%, Other 16%
• Latest funding: $195.0M, January 2016
• Founded year: 1947
• Headcount: 501-1000
• LinkedIn: cybex-international

Cybex International, Inc. is a fitness equipment manufacturer based in Medway, Massachusetts, established in 1947. The company specializes in producing high-quality cardio and strength training products, catering to various markets including health clubs, educational institutions, and home gyms. Cybex is known for its durable and versatile equipment, which is designed to enhance the fitness experience for users. Their product catalog features a comprehensive range of equipment, from treadmills and ellipticals to strength training machines and accessories. Cybex has also integrated digital solutions into their offerings, providing users with advanced tools for facility management and workout tracking. The company has received significant funding, amounting to $195 million, which underscores its growth potential and commitment to innovation in the fitness sector.

9. Gym and Fitness

• Website: gymandfitness.com.au
• Ownership type: Corporate
• Headquarters: Prospect, South Australia, Australia
• Employee distribution: Australia 40%, India 22%, Pakistan 7%, Other 32%
• Latest funding: July 2014
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: gymandfitness-com-au

Gym and Fitness, founded in 2002 and based in Prospect, South Australia, is a corporate entity specializing in fitness equipment retail. The company offers a comprehensive range of gym and fitness products, including strength training equipment, cardio machines, and recovery tools. They cater to both consumers looking to set up home gyms and businesses seeking commercial fitness solutions. With a focus on quality and customer service, Gym and Fitness operates an online store complemented by physical showrooms, enhancing the customer experience. The company employs around 230 people, with a significant portion of its workforce located in Australia, and has built a reputation for reliability and responsiveness in customer support. Their extensive product catalog and commitment to customer satisfaction position them as a notable player in the fitness equipment industry.

10. Factory Fitness

• Website: fitnessfactory.com
• Ownership type: Private
• Headquarters: South Lyon, Michigan, United States (USA)
• Employee distribution: Sweden 80%, Spain 20%
• Founded year: 1988
• Headcount: 11-50
• LinkedIn: factory-fitness

Factory Fitness, based in South Lyon, Michigan, has been a player in the fitness equipment industry since its founding in 1988. The company specializes in retailing a wide array of fitness products, including home gyms, free weights, and cardio machines. Their offerings are designed to meet the needs of both individual consumers and businesses in the fitness sector. Factory Fitness operates primarily through its online store, providing customers with the convenience of direct purchasing. The company has established a reputation for quality and service, with a focus on helping customers create effective home gym environments. With a dedicated team and a commitment to customer satisfaction, Factory Fitness continues to be a relevant player in the fitness equipment market.

11. Powermax Fitness India Pvt. Ltd.

• Website: powermaxfitness.net
• Ownership type: Private
• Headquarters: Mumbai, Maharashtra, India
• Employee distribution: India 97%, United Arab Emirates 3%
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: powermaxfitness

Powermax Fitness India Pvt. Ltd., based in Mumbai, Maharashtra, is a private company founded in 2009. It operates as a manufacturer and retailer of fitness equipment, with a particular emphasis on treadmills and other exercise machines. The company aims to meet the needs of consumers seeking to improve their fitness routines at home. Powermax Fitness offers a comprehensive range of products, including exercise bikes, elliptical cross trainers, multi-gyms, and various accessories. They pride themselves on their quality and customer service, providing delivery and installation services throughout India. The company has built a reputation for reliability and efficiency, particularly in after-sales support, ensuring that customers receive timely maintenance and repairs. With a workforce of around 98 employees, Powermax Fitness is actively engaged in the fitness equipment industry, catering primarily to the Indian market while also having a small presence in the United Arab Emirates.

12. Total Gym

• Website: totalgym.com
• Ownership type: Venture Capital
• Headquarters: Carlsbad, California, United States (USA)
• Employee distribution: United States (USA) 67%, Australia 7%, Canada 7%, Other 20%
• Latest funding: Seed, $925,000, April 2013
• Founded year: 1974
• Headcount: 11-50
• LinkedIn: totalgym

Total Gym, based in Carlsbad, California, is a fitness equipment manufacturer that has been operational since 1974. The company specializes in creating innovative workout solutions that cater to various fitness needs, including home use, commercial fitness, and physical therapy. Total Gym's product line includes a range of training machines and accessories designed to enhance physical fitness and rehabilitation. They have sold over 5 million pieces of equipment globally, facilitating more than 24 million workouts each year. The company has a strong focus on bodyweight training, which has gained popularity in recent years. Total Gym has also received funding, with a notable seed round in 2013, which supports its ongoing development and marketing efforts. Their commitment to quality and innovation has allowed them to remain relevant in the competitive fitness industry.

13. REP Fitness

• Website: repfitness.com
• Ownership type: Private
• Headquarters: Westminster, Colorado, United States (USA)
• Employee distribution: United States (USA) 90%, China 6%, Other 4%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: rep-fitness

REP Fitness, based in Westminster, Colorado, is a private company founded in 2012. With a workforce of approximately 144 employees, it specializes in the design and manufacture of fitness equipment. The company offers a wide array of products, including power racks, benches, dumbbells, and various strength training accessories, catering to both home gym enthusiasts and commercial fitness facilities. REP Fitness emphasizes quality and innovation, with products designed by users for users. Their commitment to customer service is evident in their extensive online resources, including buying guides and product information. The company also engages in community initiatives, such as 'REP Gives Back,' which reflects their dedication to social responsibility. With a significant portion of their operations based in the U.S. and a growing international presence, REP Fitness is well-positioned in the fitness equipment industry.

14. Flaman Fitness

• Website: flamanfitness.com
• Ownership type: Private
• Headquarters: Nisku, Alberta, Canada
• Employee distribution: Canada 100%
• Founded year: 1990
• Headcount: 51-200
• LinkedIn: flaman-fitness-ca

Flaman Fitness, founded in 1990 and based in Nisku, Alberta, Canada, is a private fitness equipment retailer. The company specializes in offering a wide array of cardio and strength training products, along with various accessories tailored for both individual consumers and commercial enterprises. With a robust online store and multiple physical locations across Canada, Flaman Fitness provides comprehensive solutions for home gym setups and commercial fitness needs. Their product range includes treadmills, ellipticals, bikes, weight plates, dumbbells, and more, catering to a variety of fitness levels and preferences. The company is dedicated to helping customers achieve their fitness goals by providing high-quality equipment and expert advice. Flaman Fitness has established itself as a reliable player in the fitness equipment industry, focusing on customer satisfaction and fitness accessibility.

15. Matrix Fitness USA

• Website: matrixfitness.com
• Ownership type: Private
• Headquarters: Cottage Grove, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 92%, Brazil 4%, Other 4%
• Founded year: 2001
• Headcount: 201-500
• LinkedIn: matrixfitnessusa

Matrix Fitness USA, founded in 2001 and based in Cottage Grove, Wisconsin, is a private fitness equipment manufacturer. The company specializes in a wide range of exercise machines, including treadmills, ellipticals, and bikes. Matrix Fitness serves both commercial clients, such as gyms and fitness centers, and individual consumers, offering solutions designed to enhance workout experiences and help users achieve their fitness goals. With a workforce of approximately 201-500 employees, the company has established a significant presence in the fitness equipment market. Their commitment to innovation and quality has made them a relevant player in the industry, catering to the evolving needs of fitness enthusiasts.

16. Keiser Corporation

• Website: keiser.com
• Ownership type: Private
• Headquarters: Fresno, California, United States (USA)
• Employee distribution: United States (USA) 82%, Saudi Arabia 5%, Spain 5%, Other 9%
• Founded year: 1976
• Headcount: 201-500
• LinkedIn: keiser-international

Keiser Corporation, founded in 1976 and based in Fresno, California, is a private manufacturer and retailer of fitness equipment. The company is known for its high-quality strength and cardio machines, which are utilized in various settings, including health clubs, medical facilities, and sports organizations. Keiser has carved out a niche in the fitness industry by providing innovative equipment designed to enhance physical training and rehabilitation. Their product line includes resistance machines, functional cable machines, and cardio equipment, all of which are available for home use. Keiser also emphasizes its commitment to American manufacturing, ensuring that their products meet high standards of quality and performance. The company has a robust online presence, allowing customers to shop for equipment directly and explore options for customizing their gym setups. With a focus on education and training, Keiser supports users in maximizing the effectiveness of their equipment, further solidifying its role in the home gym market.

17. Power Systems

• Website: power-systems.com
• Ownership type: Corporate
• Headquarters: Knoxville, Tennessee, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: January 2025
• Founded year: 1986
• Headcount: 51-200
• LinkedIn: power-systems-inc.

Power Systems, based in Knoxville, Tennessee, is a fitness equipment supplier that has been operational since 1986. The company specializes in providing high-quality fitness equipment tailored for various environments, including health clubs, schools, communities, and notably, home gyms. Their extensive catalog features a wide array of products, from strength training tools like kettlebells and dumbbells to cardio machines and recovery equipment. Power Systems emphasizes the importance of effective workouts and offers solutions that cater to the specific needs of home fitness enthusiasts. Their commitment to quality and customer service has established them as a reliable player in the fitness equipment market.

18. Tunturi New Fitness

• Website: tunturi.com
• Ownership type: Private
• Headquarters: Almere, Flevoland, Netherlands
• Employee distribution: Netherlands 95%, Taiwan 5%
• Founded year: 1922
• Headcount: 11-50
• LinkedIn: tunturi

Tunturi New Fitness B.V., based in Almere, Flevoland, Netherlands, is a private fitness equipment manufacturer with a history dating back to 1922. The company has carved out a niche in the fitness industry by providing a wide array of products, including exercise bikes, treadmills, and strength training equipment. Tunturi serves both individual consumers looking to enhance their home workout experience and commercial gyms seeking reliable fitness solutions. Their commitment to quality is evident in their product offerings, which are available for direct purchase through their website and through partnerships with various retailers. Tunturi has also developed fitness apps to complement their equipment, further engaging their customer base and promoting a holistic approach to fitness.

19. Stamina Products Inc.

• Website: staminaproducts.com
• Ownership type: Private
• Headquarters: Springfield, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1987
• Headcount: 11-50
• LinkedIn: stamina-products

Stamina Products Inc., based in Springfield, Illinois, has been a notable player in the fitness equipment industry since its inception in 1987. The company specializes in a wide array of home fitness products, including exercise bikes, rowing machines, and Pilates reformers. Stamina Products aims to enhance the home fitness experience by offering affordable and quality equipment suitable for individuals at various fitness levels. Their commitment to customer satisfaction is evident through their extensive product support and educational resources, which help users maximize their workout potential. With a focus on innovation and accessibility, Stamina Products continues to adapt to the evolving needs of fitness enthusiasts, solidifying its position in the home gym equipment market.

20. Octane Fitness

• Website: octanefitness.com
• Ownership type: Corporate
• Headquarters: O'Fallon, Missouri, United States (USA)
• Employee distribution: United States (USA) 56%, India 33%, Honduras 11%
• Latest funding: $115.0M, January 2016
• Founded year: 2001
• Headcount: 51-200
• LinkedIn: octane-fitness

Octane Fitness, a brand under True Fitness, is recognized for its high-performance cardio equipment designed to enhance the fitness experience for both commercial facilities and home users. Founded in 2001, the company has carved out a niche in the fitness industry by focusing on innovative designs and user-friendly features. Their product lineup includes a variety of cardio machines such as ellipticals and bikes, which are engineered to provide effective workouts while minimizing impact on joints. Octane Fitness emphasizes durability and performance, making their equipment suitable for rigorous use. The company has a strong presence in the home fitness market, catering to individual consumers who seek quality and reliability in their workout routines. With a commitment to customer satisfaction and a focus on continuous improvement, Octane Fitness remains a relevant player in the home gym equipment sector.

21. Fitness Superstore

• Website: fitness-superstore.co.uk
• Ownership type: Private
• Headquarters: Northampton, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Founded year: 1994
• Headcount: 51-200
• LinkedIn: bodypowers-sports-plc---fitness-superstore

Fitness Superstore, founded in 1994 and based in Northampton, England, is a private retail company specializing in fitness equipment. With a workforce of 51-200 employees, the company operates both online and through physical showrooms across the UK. They offer an extensive selection of fitness products, including treadmills, exercise bikes, weights, and various gym accessories, catering to individual consumers and businesses alike. Fitness Superstore prides itself on providing quality products and exceptional customer service, which is reflected in their impressive customer reviews. Their distribution center in Northampton is substantial, housing a significant inventory of fitness equipment, which allows for quick delivery and installation services. The company has established itself as a prominent player in the fitness equipment market, focusing on both home and commercial gym solutions.

22. Assotech electronics Pvt Ltd

• Website: fitness-world.in
• Ownership type: Private
• Headquarters: Noida, Uttar Pradesh, India
• Employee distribution: India 100%
• Founded year: 1993
• Headcount: 51-200
• LinkedIn: assotech-electronics-pvt-ltd

Assotech Electronics Pvt Ltd, known through its brand Fitness World, is a fitness equipment retailer based in Noida, Uttar Pradesh, India. Founded in 1993, the company specializes in providing a wide array of gym and home fitness products. Their offerings include treadmills, exercise bikes, rowing machines, and various fitness accessories. Fitness World serves both individual consumers and businesses, emphasizing high-quality and durable equipment designed to meet various fitness goals. The company boasts a robust online platform, allowing customers to browse and purchase products conveniently. With over 12,000 gym setups and a network of 110 dealers across India, Fitness World has established itself as a significant player in the fitness equipment market, focusing on customer satisfaction and after-sales service.

Home Gym Equipment Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
Life Fitness / Hammer Strength	Rosemont, Illinois, United States (USA)	1001-5000	1977	Private Equity
Tonal	San Francisco, California, United States (USA)	501-1000	2015	Private Equity
Sport-Tiedje Group	Schleswig, Schleswig-Holstein, Germany	501-1000	1984	Private
Rogue Fitness	Columbus, Ohio, United States (USA)	1001-5000	2006	Private
TRUE Fitness	St. Louis, Missouri, United States (USA)	51-200	1981	Family Owned
Precor	Woodinville, Washington, United States (USA)	501-1000	1980	Corporate
PowerBlock Inc.	Burnsville, Minnesota, United States (USA)	11-50	1993	Private
Cybex International, Inc.	Medway, Massachusetts, United States (USA)	501-1000	1947	Corporate
Gym and Fitness	Prospect, South Australia, Australia	51-200	2002	Corporate
Factory Fitness	South Lyon, Michigan, United States (USA)	11-50	1988	Private
Powermax Fitness India Pvt. Ltd.	Mumbai, Maharashtra, India	51-200	2009	Private
Total Gym	Carlsbad, California, United States (USA)	11-50	1974	Venture Capital
REP Fitness	Westminster, Colorado, United States (USA)	51-200	2012	Private
Flaman Fitness	Nisku, Alberta, Canada	51-200	1990	Private
Matrix Fitness USA	Cottage Grove, Wisconsin, United States (USA)	201-500	2001	Private
Keiser Corporation	Fresno, California, United States (USA)	201-500	1976	Private
Power Systems	Knoxville, Tennessee, United States (USA)	51-200	1986	Corporate
Tunturi New Fitness	Almere, Flevoland, Netherlands	11-50	1922	Private
Stamina Products Inc.	Springfield, Illinois, United States (USA)	11-50	1987	Private
Octane Fitness	O'Fallon, Missouri, United States (USA)	51-200	2001	Corporate
Fitness Superstore	Northampton, England, United Kingdom (UK)	51-200	1994	Private
Assotech electronics Pvt Ltd	Noida, Uttar Pradesh, India	51-200	1993	Private

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